RINAPE :: Volume #18

#1735: Pig farm General Manager


Li Mu after on the sofa sits down, Mark Zuckerberg somewhat anxiously said: Chief Li, I first report with you our recent development situations.” 李牧在沙发上坐下之后,马克扎克伯格有些紧张的说:“李总,我先跟你汇报一下我们最近的发展情况吧。” Li Mu nods, said: Good, you introduced probably.” 李牧点了点头,道:“好,你大概介绍一下。” The Mark Zuckerberg stop moment, said: At present, we have broken through 30 million in the entire US subscriber, lived to account for 1/3 in school university, the Nikkatsu users 2.3 million, lived to account for similar half in school university.” 马克扎克伯格停顿片刻,说:“目前,我们在全美的用户数量已经突破三千万,这其中在校大学生占了三分之一,日活用户两百三十万,在校大学生占了差不多一半。” Li Mu curious asking: How many people does US (America) live in school university?” 李牧好奇的问:“美国在校大学生有多少人?” Mark Zuckerberg said: The end of last year data showed, should be 13 million.” 马克扎克伯格说:“去年年底的数据显示,应该是一千三百万。” Li Mu said: 1300 ten thousand university live, 10 million are the face Boss ook users, it seems like face Boss ook is very popular in the university campus.” 李牧称赞道:“一千三百多万大学生,一千万是facebook的用户,看来facebook在大学校园很受欢迎。” Truly.” Mark Zuckerberg said: We the biggest soil in the university campus, is at present high in the school university fresh viscosity, but the biggest problem is also this, we in the user community outside campus, very difficult to promote the conversion rate, many do not live the user not to catch cold to our products in school university very much.” “确实。”马克扎克伯格说:“我们目前最大的土壤就在大学校园,在校大学生的粘度非常高,但是最大的问题也是这样,我们在校园外的用户群体中,很难把转化率提升上来,许多非在校大学生用户对我们的产品都不是很感冒。” Li Mu said with a smile: This is very normal.” 李牧笑道:“这是很正常的。” Saying, Li Mu was also saying: You looked, university lives the community is very special community, if we are divided into three classes, the first class has not entered the society, for example the babies and infants and elementary and middle school students, a class have entered the society, this range was very broad, without going to school, starts to live to make money independently, went to school, graduates from the school that and has discontinued studies, these are the second step level, what is only special is the third class, this class half body in the society, half body also in the ivory tower, this class on is university Fresh.” 说着,李牧又道:“你看,大学生群体是一个非常特殊的群体,如果我们把人分成三个阶层,第一个阶层是没有步入社会的,比如婴幼儿、中小学生,还有一个阶层是已经步入社会的,这个范围就很广了,没上过学的、开始独立生活赚钱的,上过学又辍学的、从学校毕业的,这些都是属于第二阶层,唯独特殊的是第三个阶层,这个阶层半个身子在社会上,半个身子还在象牙塔里,这个阶层就是大学生。” Overwhelming majority university live, does not go study university in the city that own is, they possibly in other state, even in other countries, these people had possibly left the asylum of parents, but has not entered the society to fight by oneself truly, therefore this community is very special, moreover is incompatible with another two classes every so often.” “绝大部分的大学生,都不在自己家所在的城市就读大学,他们可能在别的州,甚至可能在其他国家,这些人已经离开了父母的庇护,但又没有真正步入社会靠自己打拼,所以这个群体很特殊,而且和另外两个阶层很多时候都格格不入。” Face Boss ook is the growth in such soil, then it first ties, is suits this soil the fruit, germinates, takes root in this in this, result in this, therefore you receive the affection of this soil naturally, but the users of other soils inevitably are not easy to accept all of a sudden, but this is not you have not completed, but was you have completed undertaking Stage 1, first takes root to germinate and grow healthy and strong in the soil that oneself grew, might move to other soil development.” “facebook就是成长在这样的土壤里,那么它首先结出来的,就是适合这个土壤的果实,发芽于此、生根于此、结果于此,所以你们天然受到这块土壤的喜爱,而其他土壤的用户也必然不容易一下子就接受,不过这不是你没有做好,而是你已经完成了创业的第一阶段,先在自己生长的土壤生根发芽、茁壮成长,才有可能向其他土壤发展迁徙。” Mark Zuckerberg especially earnest nod, facial expression somewhat hesitant looks at Li Mu, said: Chief Li, actually...... speaks the truth......, if face Boss ook goes out of the university campus, the biggest competitor who we face is YY, our product features and YY superpose highly, but also is far from YY being so powerful, if YY from 1 to 100, us most also realized 21 to 30, in this case, is very difficult to capture the market share......” 马克扎克伯格格外认真的点了点头,神情却有些犹豫的看着李牧,说:“李总,其实……说实话……如果facebook走出大学校园,我们面临的最大竞争对手就是yy,我们的产品功能和yy高度重合,但是又远没有yy那么强大,如果yy是从一到100,我们最多也就实现了其中的21到30,这种情况下,很难抢占市场份额……” Nod of Li Mu approval, said to Mark Zuckerberg with a smile: Mark, you said right, China has a slang, calling in mountain not to have the tiger, the monkey calls overlord, such as Kwansanri did not have the tiger, at the wisdom and keen degree of monkey, they can dominate the entire mountain forest.” 李牧赞同的点了点头,笑着对马克扎克伯格说:“马克,你说的没错,华夏有句俗话,叫‘山中无老虎,猴子称霸王’,如果山里没有老虎,以猴子的智慧和灵敏程度,它们可以称霸整个山林。” Saying, Li Mu slightly, said: But such as the Kwansanri surface has the tiger to exist, monkey although is unable to lord it over, but it, so long as searches for attentively, can find many tigers not to bribe, place that or cannot bribe, for example high treetop, narrow cave and steep mountain ridge, before Muye Science and Technology has not started to go down hill, this will be the future face Boss ook development direction.” 说着,李牧微微一顿,又道:“但是如果山里面有老虎存在,猴子虽然无法称王称霸,但它只要用心搜寻,还是能找到很多老虎没有染指,或者不能染指的地方,比如高高的树梢、狭窄的山洞、陡峭的山脊,在牧野科技没有开始走下坡路之前,这就是未来facebook发展的方向。” Actually, some Li Mu many words have not said. 其实,李牧还有很多话没说完。 Monkey, when facing tiger, is not only the treetop, Shandong and mountain ridge, the latrine pit is their existing space. “猴子”在面对“老虎”的时候,不光是树梢、山东、山脊,就连粪坑都是它们的生存空间。 With the Tencent example, Tencent is the domestic social giant, every so often must set an example, therefore Teng Xun will not do the gray domain, compared with as promised the p software. 就拿腾训举例,腾训是国内的社交巨头,很多时候都必须以身作则,所以滕训不能也不敢搞灰色领域,比如约p软件。 Actually, if the function, Mo Mo, searched the class/flow of searching also to have no means of livelihood, but by the WeChat mass and position, was impossible to be classified as a reputation that to oneself again made the p software, therefore Tencent not only did not have the profound development to make the p function, instead reduced to make the p attribute product feature unceasingly, for example drift bottle, by driving winding. 其实,如果的功能,那陌陌、探探之流也就没什么活路了,但以微信的体量以及地位,不可能再给自己冠以一个约p软件的名头,所以腾训不仅没有深入发展约p功能,反而不断砍掉有约p属性的产品功能,例如漂流瓶,就被主动下线。 Reason that wants the winding drift bottle , because this product feature the shortcoming has outweighed the advantage in the Tencent eye, the used person are not many, but shelters evil people and countenances evil practices, often will have some contrary gray contents, therefore its winding, instead is one type self- clean and protection. 之所以要下线漂流瓶,是因为这种产品功能在腾训眼里已经弊大于利,用的人不算多,但藏污纳垢,经常会有一些违规的灰色内容,所以把它下线,反而是一种自我清洁与保护。 In this case, small company, even if only makes a drift bottle function the product, can obtain a group of users, together the market. 在这种情况下,小公司哪怕只做一个漂流瓶功能的产品,都能够获得一批用户、一块市场。 face Boss ook wants to do against with Muye Science and Technology in the future, is absolutely impossible, Li Mu will not make this situation happen, but, Li Mu hopes that face Boss ook can step not to step to all, domain that or is not willing to get into. facebook未来想跟牧野科技对着干,是绝对不可能的,李牧也不会让这种情况发生,但是,李牧希望facebook能涉足到所有自己涉足不到,或者不愿涉足的领域。 This feeling, is a bit like the food left over being quite many, is not willing to have the food left over, the simple allowance pig or raises a dog, otherwise the leftover dish food left over loses outside, will be eaten by the stray dog, or took to feed hogs by others. 这种感觉,有点像自家剩饭比较多,又不愿意吃剩饭,干脆养头猪或者养条狗,否则剩菜剩饭丢到外面,就会被流浪狗吃了,或者被别人拿回去喂猪。 Mark Zuckerberg is lost in thought that the Li Mu's words gave his certain inspiration, but where he also cannot hold that inspiration all of a sudden. 马克扎克伯格陷入沉思,李牧的话给了他一定的启发,但他一下子又抓不住那道灵感到底在哪里。 Li Mu sees him somewhat to look distressed, then opens the mouth saying: Mark, the later market will certainly abide by a rule, in some domain, will only have a giant generally, but besides a giant, but also several big companies as well as dozens over a hundred small companies, Muye Science and Technology now although is the giant of internet public relations, but in the industry did not have the similar big company, the woods that if face Boss ook can first excel at the monkey will seize, will have the opportunity to become first.” 李牧见他有些愁眉苦脸,便开口道:“马克,以后的市场一定会遵循一个规律,也就是在某个领域里,一般只会有一个巨头,但除了一个巨头之外,还会有几个大公司以及几十上百个小公司,牧野科技现在虽然互联网社交的巨头,但行业里还没有同类型的大公司,facebook如果能够先把猴子擅长的树林占领下来,就有机会成为第一个。” Mark Zuckerberg at present one bright, takes off/escapes the tastes: Chief Li, you mean, lets us first work good university market?” 马克扎克伯格眼前一亮,脱口道:“李总,你的意思是,让我们先耕耘好高校这块市场?” Li Mu nods, said: US (America) has 1300 ten thousand university to live, some entire world how many? Little said that can also have one hundred million? If in you can live most likely (80%) hundred million university, turns into the face Boss ook user, your face Boss ook can become the social domain to be next to the Muye Science and Technology big company.” 李牧点了点头,道:“美国有一千三百多万大学生,全世界有多少?少说也得有一个亿吧?如果你能把一亿大学生里的八成,变成facebook的用户,那你的facebook就能成为社交领域仅次于牧野科技的大公司。” Actually, Li Mu has regretted in the school very much the net, is Renren. 其实,李牧一直很惋惜校内网,也就是人人网。 Has not entered itself the China good time in face Boss ook, Renren can playing unexpectedly. 在facebook没进入华夏的绝佳时机,人人网竟然能自己把自己给玩死了。 Then Renren internally multi- fiery/popular, after many 90 post- 00, possibly could not imagine, at that time, was not only university lives to play in the school, all has attended the high school, basically will register a Renren. 当时的人人网在国内多火爆,很多90后00后可能想象不到,那个时候,不光是大学生玩校内,所有上过高中的,基本上都会注册一个人人网。 Why likes playing Renren? Because this thing is one based on the school and based on the social network that the schoolmate relates to do, highly vertical, even QQ still compares it in this level. 为什么都喜欢玩人人网?因为这东西就是一个基于学校、基于同学关系搞出来的社交平台,高度垂直,就算是qq在这个层面也比不过它。 So long as Renren at that time halted, comes to a stop and lays in the domain of campus public relations the foundation, even if were impossible to replace QQ, absolutely where Mo Mo will not miss to goes, finally? brothers came up tearing up the best label. 人人网当时只要在校园社交的领域站住、站稳、夯实根基,就算不可能取代qq,也绝对不会比陌陌差到哪去,结果呢?哥们一上来就把自己最牛的标签给撕掉了。 In the school net name, looks like in Li Mu, even if cannot arrange the China internet product range first three, certainly in first ten sequences. 校内网这名字,在李牧看来,哪怕排不进华夏互联网产品名称的前三,也一定在前十的序列。 This name one hear makes one understand, this thing with the campus closely links. 这名字一听就让人明白,这东西是跟校园紧密联系在一起的。 In school! Multi- his mother is kind! That is the precious recollection that few people fondly remember forever, few people immerses happy now, the result does not know the person who which brain pulls out jumps, changes name to call Renren. 校内啊!多他妈亲切啊!那是一部分人永远怀念的宝贵回忆、一部分人沉醉其中的美好现在,结果不知道哪个脑抽的人跳出来,给它改了个名字叫人人网。 wtf? What meaning is Renren? What implication? What your his mother is vertical website! Having one is so superficial and does not know the so-called name, you special, when you are QQ Ah? wtf?人人网是啥意思?什么寓意?你他娘的可是一个垂直网站啊!起一个这么泛泛、不知所谓的名字,你特么当你是qq啊? You look at others face Boss ook, always insisted that Facebook this brand, when others did change name to call the face face? Ff? 你看人家facebook,始终坚持脸书这个品牌,什么时候人家改名叫脸脸了?或者ff了? QQ, others change name to QQ from oicq, is not others thinks simply, but was others makes icq give, finally can only low-key, called QQ, finally bumped into, instead expedited the China internet q culture. 还有qq,人家之所以从oicq改名成qq,不是人家想简单一点,而是人家让icq给告了,最后只能低调一点,叫qq,结果误打误撞,反而催生了华夏互联网的q文化。 You? What meaning is your Sir's everyone? Is everyone for me? I for everyone? You show off your person many Ah? 你呢?你大爷的人人到底是啥意思?是人人为我?我为人人吗?还是你显摆你丫人多啊? If nothing else, China lived two 30 million in school university at that time, every year increases several million newly, such huge user community, if did farm work, ate ready ready for a lifetime, in the school the net had the opportunity, finally was caught in one's own trap. 别的不说,华夏当时在校大学生两三千万,每年新增大几百万,这么庞大的用户群体,要是耕耘好了,妥妥吃一辈子,校内网本身是有机会的,结果作茧自缚。 Now, if face Boss ook can live the social the product to do the global university, in the future at least can also become one several hundreds hundred million, even the big companies of broken thousand hundred million USD market values, moreover what is rarest, conflicts with own YY is not big. 现在,如果facebook能够把全球高校生社交的产品做起来,将来至少也能成为一个数百亿,甚至破千亿美元市值的大公司,而且最难得的是,跟自己的yy本身冲突并不大。 Because YY must be the giant, how if the giant wants more to take the road is wider, is not thinking how more to walk is narrower, therefore is the vertical matter, giant more will not disdain to do, but also made the analogy with the food left over the words, that was a billionaire , will not disdain to have the food left over of family/home, must put on the common billionaire, the food left over lost also on losing, who liked picking who picked, who wants to eat who ate. 因为yy是要做巨头的,巨头要想着怎么把路越走越宽,不会想着怎么越走越窄,所以越是垂直的事情,巨头就越不会也不屑去做,还拿刚才的剩饭作比喻的话,那就是一个亿万富翁,不会,也不屑吃自己家的剩饭,要搁在一般的亿万富翁身上,剩饭丢也就丢了,谁爱捡谁捡、谁想吃谁吃。 But to Li Mu, the food left over is also the grain, oneself do not eat, do oneself raise a dog and allowance pig to eat always? If the food left over are more, that makes a pig farm simply. 但对李牧来说,剩饭也是粮食,自己不吃,自己养条狗、养头猪吃总可以吧?要是剩饭很多很多,那就干脆弄个养猪场。 Raising pigs is not quite truly honored, moreover is dirty and smelly, is unimportant, oneself do not raise, oneself find the person to raise, Mark does Zuckerberg do? Isn't General Manager of future pig farm? 养猪确实不太光彩,而且又脏又臭,可是不要紧啊,自己不养,自己找人养啊,马克扎克伯格是干啥的?不就是将来自己养猪场的总经理吗? Li Mu feared that feared the Mark Zuckerberg ambition is too broad, is not willing to do the pig farm General Manager position honestly, but is unimportant, now are reminding him, if he can respond, after him, depends to raise pigs can also get rich, but he cannot respond by some chance, stepped into should not the stepping into domain, oneself also get angry immediately, assembled the resources to extinguish him directly. 李牧怕就怕马克扎克伯格的志向太远大,不愿意老老实实干养猪场总经理的职位,不过不要紧,现在自己就是在点醒他,他要是能反应过来,那他以后靠养猪也能发大财,可他万一反应不过来,踏入了不该踏入的领域,那自己也会立刻翻脸,直接调集资源把他灭了。 To his mass, oneself extinguishes Tyrant level existence, hits a sound to refer, enough destroyed completely face Boss ook. 对他这个体量来说,自己就是灭霸级的存在,打个响指,就足够把facebook灭掉了。 Li Mu also looks very clearly, in making the company, does the business in the domain, originally does not have the true friend, all are the profit drives, in commercial sector, you , to move my cake, that do not blame me to want your life. 李牧对此也看得很明白,在做公司、搞业务的领域上,本来就没有真正的朋友,一切都是利益驱动,在商业领域,你要是想动我的蛋糕,那就别怪我想要你的命。
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