RINAPE :: Volume #18

#1727: Bird car(riage)


The Li Mu's attitude makes Bill Ford very uncomfortable. 李牧的态度让小比尔福特很难受。 On the one hand is the Li Mu's attitude, really a little pulls rank, said wants in three brands with oneself hand to play, moreover flaunted oneself were only the possible buyer ; 一方面是李牧的态度,实在是有点太托大,一开口就说只是想拿自己手里三个品牌玩一玩,而且还标榜自己是唯一可能的买家; On the other hand, was this everyone negotiations on channel does not make him unable to find own breakthrough point. 另一方面,是这种大家不在一个频道上的谈判让他找不到自己的切入点。 If any car(riage) business wants to purchase these three brands, everyone defers to the normal repertoire, takes the material that all should take, takes the plan that the asset, patent and staff place, everyone broke off to straighten out discussed little. 如果是任何一家车企想要收购这三个品牌,那大家就按照正常套路,把所有该拿的资料拿出来,把资产、专利、员工安置的方案拿出来,大家掰开了理顺了一点点谈。 But Li Mu does not play this set, he does not understand these three brand present stages the special details, moreover he does not want to understand, he told Bill Ford, this thing I wanted, 50 hundred million USD, many one point I did not give, if you did not sell, yourself thought over, or turned head to have a look at other car(riage) business, who can afford, either who is willing to buy. 可是李牧不玩这一套,他根本不了解这三个品牌现阶段的具体情况,而且他也不想了解,他只是告诉小比尔福特,这东西我要了,五十亿美元,多一分我不给,你要是不卖,你自己掂量掂量,或者扭头看看其他车企,有谁能买得起,或者谁愿意买。 Li Mu's this set truly damages very much, he does not place himself with the Bill Ford coordinated position, but places low rank even many ranks Bill Ford in the positions, to a Bill Ford powerful constriction, as well as that as if inevitable helpless feeling. 李牧的这一套确实很损,他不把自己放在和小比尔福特对等的位置上,而是把小比尔福特放在比自己低一个等级甚至多个等级的位置上,给小比尔福特一种强大的压迫感,以及那种似乎无可选择的无奈感。 The atmosphere on conference table had the awkwardness of moment silent, Bill Ford after about two minutes, says: Mr. Li, since is the negotiations, I think that we should, a more concrete detail launch from a more specialized angle, as for the price, we can temporarily put aside own intention price, launches after the detail has discussed that we again consult the price.” 谈判桌上的气氛有了片刻的尴尬,小比尔福特在沉默了将近两分钟之后,才开口说道:“李先生,既然是谈判,我想我们应该从更专业的角度、更具体的细节上来展开一下,至于价格问题,我们双方可以暂时搁置自己的意向价格,把细节展开谈过之后,我们再来协商价格。” Bill Ford felt, oneself was led to run by Li Mu was too far, the present to Li Mu pulled back own frequency the time. 小比尔福特觉得,自己被李牧带着跑了太远,现在到了把李牧拉回到自己频率的时候了。 This like the fight between lion and shark, Bill Ford is the lion, but Li Mu is the shark. 这就像狮子与鲨鱼之间的战斗,小比尔福特就是狮子,而李牧就是鲨鱼。 Bill Ford was entrained by Li Mu before, what ability cannot display, can only , whatever the shark tear and bite swallows, but if to the land, the strength of shark greatly will also be affected. 小比尔福特之前被李牧拽进了海里,什么本领都施展不出来,只能任由鲨鱼撕咬吞噬,但是如果到了陆地,鲨鱼的实力也会受到巨大的影响。 This looks like two diverse sectors people to sit together chatted the debate, if topic in an excelling domain, another person on a hundred mouths cannot explain it away. 这就像是两个不同领域的人坐在一起聊天辩论,话题如果在其中一个擅长的领域,另一个人就百口莫辩。 Li Mu is disinclined to chat the automobile with him, chatted the automobile to be not meaningful, because the basic principle of his engine had a smattering of knowledge, how the turbocharging increased pressed him is also noisy is not quite clear, fast he who how the gear box changed did is not clear, only knows that was many not same ages compares, what mechanism but concrete was, he also had no idea, he knows only all principles speed change system, was the transmission gearbox of bicycle. 李牧才懒得跟他聊汽车,聊汽车没什么意义,因为他连发动机的基本原理都只是一知半解,涡轮增压到底怎么增的压他也闹不太清楚,变速箱咋变的速他就更搞不明白了,只知道是多个不同齿比,但具体是什么样的机械结构,他也是两眼一抹黑,他唯一知道所有原理的变速系统,是自行车的变速器。 Oneself go to chat these details with him, is not only not meaningful, instead also falls into passively oneself. 自己去跟他聊这些细节,不但没有任何意义,反而还把自己陷入被动。 Therefore, Li Mu beckons with the hand, said: Mr. Ford, by my present status, with the matter that I handle now, does not have the means to discuss the matter that the matter of detail, I must give dual attention to are too many, therefore can only view the issue from the macroscopic level, if you must chat the detail, after I walk, you can chat with the colleague who in my team is responsible for the detail slowly.” 于是,李牧摆了摆手,道:“福特先生,以我现在的身份,和我现在做的事情,已经没办法去讨论更加细节的事情了,我要兼顾的事情太多,所以只能从宏观层面去看问题,如果你要聊细节,等我走后,你可以跟我团队里负责细节的同事慢慢聊。” Bill Ford felt that a touching somebody's sore spot violent struck. 小比尔福特又感觉到了一种扎心的暴击。 In the Li Mu eye, the business of 50 hundred million USD are only the fine rains, oneself must chat the detail of fine rain with him, isn't this looks for trouble? 李牧眼里,五十亿美元的买卖都只是毛毛雨,自己还要跟他聊毛毛雨的细节,这不是找不自在吗? Without the means that afraid Bill Ford can only draw back one step, said: That chatted macroscopic, look macroscopically, the world automotive market will certainly have the huge development, particularly the China auto market, all our peer farmers believe, China will become a giant market in the near future, solely from this angle, the potential of these three brands will also be limitless in the future.” 没办法,心虚的小比尔福特只能又退了一步,说:“那聊宏观也可以,从宏观上看,世界汽车市场一定会有巨大的发展,尤其是华夏汽车市场,我们所有同行业者都认为,华夏在不久的将来会成为一块巨大的市场,单单从这个角度来看,未来这三个品牌的潜力也是不可限量的。” Right?” Li Mu shows a faint smile, said: „Before I come, has read some data reports of China car industry, in the half year, the China auto industry whole is to compare the dispirited, the sales volume slides is the key, fierce of import car sales volume slowdown, your Jaguar Land Rover also has Volvo, in addition one year of sales volume, not necessarily has Honda Accord or a Volkswagen Santana model of car(riage) are many?” “是吗?”李牧微微一笑,道:“我来之前看过华夏汽车产业的一些数据报告,这半年多来,华夏汽车行业整体是比较萎靡的,销量下滑是关键,进口车销量下滑的更厉害,你们捷豹路虎还有沃尔沃,加起来一年的销量,也未必有本田雅阁或者大众桑塔纳一款车多吧?” On Bill Ford face somewhat cannot hang, said: We have no way with masses or Honda compare, this point is inevitable.” 小比尔福特脸上有些挂不住,说:“我们没法跟大众或者本田相比,这一点是必然的。” Li Mu nods, said: Therefore you told me, the market will grow in the future, therefore these three brands will certainly have the development potential, I thought that your saying was very irresponsible.” 李牧点点头,道:“所以你告诉我,市场未来会增长,所以这三个品牌就一定会有发展潜力,我觉得你这话是很不负责任的。” Saying, Li Mu, said: Car industry starts before the second war now, continuously in the development, but, the industry is developing, does not mean the enterprises in all industries to be able followers gain, how many automobile brands did you have a look at so many years but actually? Haven't they enjoyed the benefits that the industry grows? Of course not, the industry growth is the rain and dew moistens uniform, but the key is, you condition is too bad, even the industry grows, you are still not necessarily able to live.” 说着,李牧顿了顿,又道:“汽车产业从二战前开始到现在,一直都是在发展的,但是,行业在发展,不意味着所有行业内的企业都能够鸡犬升天,你看看这么多年倒了多少汽车品牌?难道他们没享受到行业增长的福利吗?当然不是,行业增长是雨露匀沾,但关键是,你自身条件太差,就算是行业增长,你也未必能活得下来。” Immediately Bill Ford some does not approve argued: Chief Li, Jaguar Land Rover Volvo, these three brands could be time-honored, they have enough precipitation, has vanished the automobile brand of bankruptcy to have huge difference to these that you said.” 小比尔福特立刻有些不认可的争辩道:“李总,捷豹路虎沃尔沃,这三个品牌都算得上是历史悠久了,他们有着足够的沉淀,跟你说的那些已经消失倒闭的汽车品牌有着天壤之别。” Li Mu said with a smile: Said that Jaguar Land Rover Volvo, these three brand not suitable China markets, if your cannot look, you are really to the China auto market insufficient understanding.” 李牧笑道:“这么说吧,捷豹路虎沃尔沃,这三个品牌根本就不适合华夏市场,如果你连这都看不出来,那你真是对华夏汽车市场缺乏足够的了解。” Bill Ford was not convinced said: Chief Li, we studied the China market many years, moreover was the process very specialized investigation and study and research, I believe that in understanding the China market, I will not compare you to be bad at least.” 小比尔福特不服气的说:“李总,我们研究华夏市场已经很多年了,而且是经过非常专业的调研与研究,我相信在对华夏市场的了解上,我起码不会比你差。” Li Mu beckons with the hand, said: Since you are so self-confident, I spoke the reason to you.” 李牧摆了摆手,道:“既然你这么自信,我就跟你讲一下原因。” Then, Li Mu stretches out a finger: First said Jaguar, the localization is a luxury car, the model is quite generally big, is quite heavy and is quite expensive, oil consumption is quite high, this type of car(riage) has no market in China, Jaguar has no brand in China let alone, moreover I told you, the luxury car in the China sales volume, the half of the country on Audi, the car(riage) of Audi was mainly the official use, remaining five matured is the ordinary civil markets, but in this also had the Mercedes BMW, what was Jaguar? Who will buy?” 说完,李牧伸出一根手指:“先说捷豹,定位是豪华车,车型一般都比较大、比较重、比较贵、油耗也比较高,这种车在华夏本身就没有什么市场,更何况捷豹本身在华夏就没什么品牌知名度,而且我告诉你,豪华车在华夏的销量,半壁江山在奥迪身上,奥迪的车主要是公务用途,剩下的五成才是普通民用市场,但这里面还有奔驰宝马,捷豹算什么?谁会买?” Bill Ford is awkward. 小比尔福特一脸尴尬。 These years, Jaguar truly nobody will ask in China, is placed with Audi A6 in the same place, the sales volume A6 odd change. 这些年,捷豹确实在华夏无人问津,跟奥迪a6摆在一起,销量连a6的零头都不到。 Li Mu then stretches out two fingers, said: Said Land Rover again, my God, I am disinclined to appraise this sign, model huge and great heavy and great expensive/noble, oil consumption great high, contour great clown, moreover failure rate strange tall, the China market has not spent the space of this type of luxurious all-terrain vehicle, but the main force model of all-terrain vehicle is stably and is more practical, the small advantage Toyota and Mitsubishi, Land Rover , if not change a path, let alone in the China won't sell, slowly in which won't sell.” 李牧接着伸出两根手指,道:“再说路虎,我的天,我都懒得评价这个牌子,车型巨大、巨重、巨贵、油耗巨高、外形巨丑而且故障率奇高,华夏市场本身就没有消费这种豪华越野车的空间,而越野车的主力车型是更稳定、更实用、更便宜的丰田和三菱,路虎要是不换个路子,别说在华夏卖不动,慢慢在哪都卖不动。” Saying, a Li Mu also face earnest say/way: I said that have not been convinced, the entire world compares only approves Land Rover is Britain, only has Britain, how many Land Rover car(riage)s but can British one year sell out? Enjoying the sight and sound of the wind whipping up the water that as long as this car(riage) sells in Britain, but also couldn't do to sell to you as for a British local enterprise?” 说着,李牧还一脸认真的道:“我这么说你还别不服气,全世界唯一比较认可路虎的就是英国,也只有英国,但英国一年才能卖掉几辆路虎车?但凡这车在英国本土卖的风生水起,还至于一家英国本土企业干不下去卖给你们?” Bill Ford is somewhat indignant, wants to refute, but does not know where from starts. 小比尔福特有些气愤,想反驳,但是又不知道从哪入手。 Li Mu said is actually talks nonsense. 李牧说的其实是瞎扯淡。 Land Rover this bird car(riage), will be chased after by the China local tyrant several years later crazily, these that therefore he said are the lies. 路虎这个鸟车,过几年就会被华夏土豪疯狂追捧,所以他说的这些都是假话。 However, present stage Land Rover truly won't sell, therefore from the result guidance, said that it is not good, Bill Ford also unable to respond. 但是,现阶段路虎确实卖不动,所以从结果导向来看,说它不好,小比尔福特也无言以对 Li Mu continued to disregard another's feelings said: Also, you know that Land Rover this type of bird car(riage), the displacement is huge, such big output is good in US (America), because of US (America) oil price small advantage, the US (America) person also person quite likes the huge discharge automobile, but the key is, the US (America) person does not like Land Rover! The car(riage) of the same class, they have Chevrolet, to have Cadillac, to have GM and Lincoln, why can buy is also that expensive Land Rover is ugly and easy to crash to take in all the beautiful scenery? Yourself are the local bully of US (America) car industry, Land Rover one year sell out several in US (America), should yourself have several?” 李牧继续不留情面的说:“还有,你知道路虎这种鸟车,排量巨大,这么大的排量在美国还好,因为美国油价便宜,美国人也人比较喜欢大排量汽车,但关键是,美国人不喜欢路虎啊!同级别的车,他们有雪佛兰、有凯迪拉克、有gm和林肯,为什么要买又贵又丑又容易出故障的路虎揽胜?你自己就是美国汽车产业的地头蛇,路虎一年在美国卖掉几辆,你自己心里应该有数吧?” Also, European anything situation, you should also be know that European environmental consciousness multi- Ah? breaks wind feared increases the burden to Earth, if who drives a Land Rover, a day does not know that takes by person many supercilious looks, in the European eyes, Fiat 500 to be the best car(riage), economical environmental protection, therefore, I am certain, Land Rover will also be getting more and more pessimistic in the European market in the future, which day even cannot do well, which non-governmental environmental protection organization jumps to shout the slogan: Also my blue sky, rejects Land Rover, when the time comes you what to do? Does Land Rover that you produce where take in all the beautiful scenery toward sells?” “还有,欧洲什么情况,你应该也是知道的,欧洲人环保意识多啊?放个屁都怕给地球增加负担,谁要是开一辆路虎,一天不知道要遭人多少白眼,在欧洲人眼里,菲亚特500才是最好的车,经济实惠又环保,所以,我可以肯定,路虎将来在欧洲市场也会越来越悲观,甚至搞不好哪天,哪个民间环保组织就跳出来喊口号:还我蓝天、拒绝路虎,到时候你怎么办?你造出来的路虎揽胜往哪卖?” Sells Asia? I said a moment ago, the China person the consumption level, most people cannot afford this type of car(riage) now, moreover car(riage) that does not like this style, Japan & South Korea what situation should you be also clear? The South Korean basically only buy the South Korean car(riage), Japan is also similar, but the Japanese rich men truly like buying the import car, but others really do not like Jaguar and Land Rover, what others like virtue is a car(riage), although is the helm astarboard country, but the young people like Mercedes BMW of helm aport, do you see Japan to have several Jaguar Land Rover?” “卖到亚洲?我刚才说了,华夏人现在消费水平,绝大多数人买不起这种车,而且也不喜欢这个风格的车,日韩啥情况你应该也清楚吧?韩国人基本上只买韩国车,日本也差不多,不过日本有钱人确实喜欢买进口车,但人家真的不喜欢捷豹、路虎,人家喜欢的是德系车,虽然是右舵国家,但年轻人就喜欢开左舵的奔驰宝马,你见日本有几辆捷豹路虎?” Southeast Asia? Oh, that side consumption level, even Ford estimated that sells not Taihang? Let alone Jaguar Land Rover?” “东南亚?天哪,那边的消费水平,连福特估计都卖得不太行吧?何况捷豹路虎了?” Middle East? That place weather environment is so severe, drank a pot Land Rover to that side light/only post-sale enough you.” “中东地区?那地方天气环境那么严苛,路虎到了那边光售后就够你们喝一壶的。” Bill Ford dumbfounded looks at Li Mu, at heart panic-stricken incomparable. 小比尔福特目瞪口呆的看着李牧,心里惊骇无比。 This fellow said probably is really...... 这个家伙说的好像还真的是…… His such a was flickered, even Bill Ford thought that Land Rover this type of bird car(riage) really does not have the future...... 被他这么一忽悠,连小比尔福特都觉得路虎这种鸟车真的是没前途…… Li Mu then stretches out three fingers, said: Comes, I discussed Volvo with you again, you chatted Volvo to give the thumbs-up, opened the mouth is he is safe, the safe this selling point how, I first did not appraise, but the China market sold the best model to be Santana of populace or is Jetta, but you know that these two models sold best, did not have the aerocyst, safety device seat belt, therefore, you thought that you said in the Volvo car(riage) to install four and six to me, eight or 800 aerocysts, meaningful?” 李牧接着又伸出三根手指,说:“来来来,我再跟你唠一唠沃尔沃,你们一聊沃尔沃就竖大拇指,一开口就是丫安全,安全这个卖点到底咋样,我先不评价,但华夏市场卖得最好的车型应该是大众的桑塔纳或者是捷达,但是你知道吗,这俩车型卖得最好的款,是没有气囊的,安全装置只有安全带,所以,你觉得你跟我说沃尔沃车里装了四个、六个、八个或者八百个气囊,有意义吗?”
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