RINAPE :: Volume #18

#1726: Only then I have this spare cash

Muye Science and Technology is too strong in the strength of internet domain, sometimes instead made others despise it in other domains strengths. 牧野科技在互联网领域的实力太强,有时候反而让别人轻视了它在其他领域的实力。 Most people always the thought that somebody do very well in this aspect, his other aspects certainly be more inferior than this aspect. 多数人总有一个思维,某人在这方面做得很好,那他其他方面肯定要比这方面逊色许多。 Bill Ford felt, Li Mu can make Muye Science and Technology, but not possible also to make the automobile. 小比尔・福特觉得,李牧能把牧野科技做起来,但绝不可能把汽车也做起来。 However he is also disinclined to care that Li Mu does have this ability, he only cared that what price Li Mu is willing with purchase own three brands. 不过他也懒得关心李牧到底有没有这个能力,他只关心李牧愿意用什么样的价格来购买自己的三个品牌。 Before he felt, to person who Li Mu this type was not short of money, oneself should find the way to trade to select the Muye Science and Technology stock with these three brands, but looks now, Li Mu did the automobile seems the mentality of working as a volunteer, was spends a money to listen to a loud mentality, in this case, wanted his stock, feared that is not easy. 之前他觉得,对李牧这种不差钱的人,自己应该想办法拿这三个品牌换点牧野科技的股票,可是现在看,李牧搞汽车似乎就是玩票的心态,就是砸点钱听个响的心态,这种情况下,想要他的股份,怕是没那么容易。 But tries always not to have the fault. 但尝试一下总是没有坏处的。 His said with a laugh: „Chief Li, actually we your purchase intention also has discussed many times, but our whole favors is merged by Muye Science and Technology, does not know how you do see?” 他笑着说:“李总,其实我们就您的收购意向也讨论过许多次,不过我们整体更倾向于被牧野科技并购,不知您怎么看？” „Merger and acquisition?” Li Mu shows a faint smile: „Mr. Ford, Muye Science and Technology before ipo, will not sell oneself stock to any group and enterprise again or individual, after ipo goes on the market, anybody wants to gain the Muye Science and Technology stock, the most direct means purchase in the market, therefore, the matter of merger and acquisition I can reply you directly, is impossible.” “并购？”李牧微微一笑:“福特先生,牧野科技在ipo之前,不会再把自己的股份出让给任何一个团体、企业或者个人,在ipo上市之后,任何人想获取牧野科技的股份,最直接的办法就是在市场上购买,所以,并购的事情我可以直接回复你,不可能。” To Li Mu, anything is the fine asset, anything is the inferior asset, basically can look at to understand. 对李牧来说,什么是优良资产,什么是劣质资产,基本上一眼就能看个明白。 Ford's asset is not different from the automobile, depreciates quickly moreover no increment space, wants to do the profit these three brands, without the advantage of rebirth, must wait at least over five years ; 福特的资产跟汽车没什么两样,贬值快而且没什么增值空间,想把这三个品牌干盈利,如果没有重生者的优势,起码还要等个五年以上; However when the Muye Science and Technology asset, looks like the house price is just about to take off, the land for building of town center, rising the space is enormous. 但是牧野科技的资产,就像是房价正要起飞时、市中心的地皮,上涨空间极大。 This looks like in 2008, changes one set of Yanjing three-bedroom with 1 million Mercedes S, even exchanges equivalent, the latter still owed, therefore Li Mu did not do this losing proposition. 这就像是2008年,用一辆一百万的奔驰s换一套燕京三居室,就算是等值交换,后者也亏死了,所以李牧也绝不做这种亏本生意。 Bill Ford didn't expect, Li Mu rejects simple of such oneself unexpectedly rejection, even does not consider completely, as if oneself said a huge joke is ordinary. 小比尔・福特没想到,李牧拒绝自己竟然拒绝的这么干脆,甚至完全都不考虑一下,仿佛自己说了一个天大的笑话一般。 This makes his self-respect many somewhat suffer setbacks, originally is also hoping can have a ray of hope, finally eager saying, Li Mu rejected directly. 这让他的自尊心多少有些受挫,本来还盼着能有一线希望,结果自己眼巴巴的说出来,李牧直接就拒绝了。 Bill Ford could not bear unyieldingly, said: „Since Chief Li does not consider to merge, we discussed that the cash purchase is not, our here offers, have actually given Mr. Musk, three brands hits the contracting cost is completely 70 hundred million USD.” 小比尔・福特忍不住也硬气了起来,道:“既然李总不考虑并购,那我们谈现金收购也不是不可以,我们这边的报价,其实已经给过马斯克先生了,三个品牌的全部打包价为70亿美元。” Li Mu shows a faint smile, said: „7 billion are not possible Mr. Ford, yourself also know, these brands to Ford, are not the premium asset, on the contrary, is the leech of blood sucking, I give you today 50 hundred million USD offer, do not think that I am occupying your small advantage, five years later, your three brands add are also not necessarily able to sell 50 hundred million USD together, but in the five years, 50 hundred million USD inflation levels, I believe the entrepreneur who your makes the industry should be clearer than me.” 李牧微微一笑,道:“70亿是不可能的福特先生,你自己心里也知道,这几个品牌对福特来说,不是什么优质资产,相反,全是吸血的水蛭,我今天给你五十亿美元的offer,你不要觉得我是在占你便宜,五年之后,你这三个品牌加一起也未必能卖五十亿美元,而这五年,五十亿美元的通胀水平,我相信你这个做实业的企业家应该比我还要清楚。” Bill Ford naturally knows the meaning in Li Mu words, the entity industry, once goes down hill, truly is a hot potato, the people who every so often is willing to take over could not find, can only pound in own. 小比尔・福特自然知道李牧话里的意思,实体产业一旦走下坡路,确实是个烫手山芋,很多时候连个愿意接手的人都找不到,只能砸在自己手里。 However, since negotiates today with Li Mu, oneself naturally must take the attitude, if were detained, Li Mu really to want these three brands by oneself right, perhaps that can trade certain stock from his hand, is really not good, but can also strive to a good making a move price. 但是,既然今天是跟李牧谈判来了,自己自然也要把态度拿出来,万一让自己押对了、李牧真想要这三个品牌,那说不定就能从他手里换到一定的股份,实在不行,还能争取到一个好的出手价格。 Therefore he coughs, opens the mouth saying: „Chief Li, the real values of Ford these three brands, said that over 10 billion are not overrated, if our public foreign sales, the knockdown prices of these three brands will compare in 70 hundred million USD above, in the industry many enterprises were interested in these three brands.” 于是他咳嗽一声,开口道:“李总,福特这三个品牌的实际价值,说超过百亿都不为过,如果我们公开对外出售,这三个品牌的成交价格相比会在70亿美元以上,行业内很多企业都对这三个品牌感兴趣。” Li Mu shows a faint smile: „I who you said do not believe that from this year to 2008, the time I believes in the four years the financial situation is not optimistic, particularly the automobile manufacture industry, according to my knowledge, all automobile brands are conducting the asset to optimize and go all out alleviating burdens to deal with the forthcoming cold winter period, in their hands also the big pile of inferior assets of must undersell, how possibly also to run to buy the trash in Ford hand?” 李牧微微一笑:“你说的我一点都不信,从今年到2008年,这四年时间我相信金融形势绝不乐观,尤其是汽车制造行业,据我了解,所有的汽车品牌都在进行资产优化、拼命减负来应对即将到来的寒冬期,他们自己手里都还有一大堆的劣质资产要抛售,怎么可能还跑来买福特手里的垃圾？” Saying, a say/way of Li Mu face apology: „Sorry, I in a moment am such straightforward.” 说着,李牧一脸歉意的道:“抱歉,我这个人说话就是这么直白。” The Li Mu character always very just, fostering of this character was because the internet industry never needs to look at the complexion of any upstream and downstream enterprise, particularly the platform, the user in own, current capacity in own, no one needed to be afraid, but Ford had talked about 6 billion over prices with Musk, Bill Ford asked a price suddenly directly 7 billion with oneself, this action a little with the meaning that oneself spoke the last words. 李牧性格一向很刚,这种性格的养成是因为互联网行业从来不需要看任何上下游企业的脸色,尤其是平台,用户在自己手里、流量在自己手里,谁都不用害怕,而福特原本跟马斯克都已经谈到了六十亿出头的价格,小比尔・福特忽然跟自己直接要价70亿,这个举动有点跟自己叫板的意思。 Bill Ford's complexion is somewhat ugly. 小比尔・福特的脸色有些难看。 The good and evil is also three world-known automobile brands, was talked into by Li Mu is the trash, this was really is a little supercilious. 好歹也是三个世界知名的汽车品牌,被李牧说成是垃圾,这真是有点太目中无人了。 But a Li Mu actually point does not care, sees his complexion Yin clear uncertain, simply said: „To Ford, this year's money, with next year money significance will be completely different, not only will be the impact that the inflation will have, after the inferior asset will let go , the stop-loss that will bring, under the present economic situation, is willing to buy these three brands from your hand, moreover is willing to you 50 hundred million USD, the entire world except for me, you definitely unable to find second, but I , can not buy the Ford these three brands is not possible, why can't I look buy their brands general? Cadillac, they are very also miserable, just like you, actually cannot do the Japanese brand in the US (America) native place, did not have the place to stick an awl to Europe, almost same is very miserable with you.” 但李牧却一点也不在意,见他脸色阴晴不定,便道:“对福特来说,今年的钱,和明年的钱意义是完全不同的,不光是通货膨胀带来的影响,还有劣质资产脱手后带来的止损,就在现在的经济形势下,愿意从你手里买走这三个品牌,而且还愿意给你五十亿美元的,全世界除了我,你肯定找不到第二个,而我,也不是非要买福特这三个品牌不可,我为什么不能去找通用买他们的品牌？凯迪拉克,他们现在也挺惨的,跟你们一样,在美国本土却干不过日本品牌,到了欧洲更是没有立锥之地,跟你们差不多一样都挺惨的。” Bill Ford discovered, oneself cannot suppress the Li Mu's air/Qi field completely, the Li Mu direct opens the mouth said that own brand is the trash, but actually do not know how to refute. 小比尔・福特发现,自己完全压不住李牧的气场,李牧直接一开口就说自己的品牌是垃圾,可自己却不知道如何反驳。 Jaguar, Land Rover or Volvo, these two years sales volumes are very bad, Ford is not a company that excels at the assets reorganization, is not a very fine knowledgeable person controls with the cost control company, but more does not excel at the assets reorganization, more is must purchase other automobile brands in several years unceasingly, always thought that makes the enterprise to play to have a greedy appetite the snake, ate one after another ended, has eaten, the small snake changed the big dragon. 无论是捷豹、路虎还是沃尔沃,这两年的销量都很差,福特本身不是一个擅长资产重组的公司,也不是一个很精通品控与成本控制的公司,可越是不擅长资产重组,越是早在几年要不断的收购其他汽车品牌,总觉得做企业就想玩贪食蛇,一个接着一个吃就完了,一直吃下去,小蛇变大龙。 But, after eating, does not have the skill to digest well, finally more eats the burden, came under the drastic effect including oneself main body. 可是,吃进来之后又没本事好好消化,结果就越吃越累赘,以至于连自己本体都受到了巨大的影响。 Li Mu then said at this time: „Regardless the cooperation that our times must discuss, I give you to analyze, the entire world who will buy these three brands from your hands.” 李牧这时候接着说:“抛开我们这次要谈的合作,我给你分析一下,全世界有谁会从你们的手里买走这三个品牌。” „First, Japanese Enterprise is will not be interested in these three brands absolutely, these three brand's development ideas and ideas run counter with the idea of Japanese Enterprise, in Japanese's eyes, in the world only then the Japanese car(riage) and German car(riage), the US (America) car(riage) in their eyes, is not the opponent.” “首先,日本企业是绝对不会对这三个品牌感兴趣的,这三个品牌本身的发展思路和理念就跟日本企业的理念背道而驰,在日本人眼里,全世界只有日本车和德国车,美国车在他们眼里,根本就不是什么对手。” „Next, the European car(riage) business not possible to buy these three brands, masses although likes carrying out the purchase everywhere, but your three brands were impossible to enter the eyes of populace, because these three brands sold in your hands from Europe, if the populace really favored these three brands, was not one's turn Ford to purchase them.” “其次,欧洲车企也不可能把这三个品牌买回去,大众虽然喜欢到处搞收购,但你这三个品牌不可能入得了大众的眼,因为这三个品牌都是从欧洲卖到你们手里的,如果大众真的看好这三个品牌,根本轮不到福特把他们收购。” „Finally, the China car(riage) business will not purchase your three brands, because the established car(riage) business has gained by the production joint capital car(riage) turned, the private enterprise does not have a value to surpass 20 hundred million USD now, they want to insatiably greedy do not have this strength.” “最后,华夏车企更不会收购你这三个品牌,因为老牌车企靠生产合资车就已经赚翻了,民营企业现在还没有一家自身价值超过二十亿美元的,他们想蛇吞象也没有这个实力。” Actually at present the car industry of China is truly common, later generation these powerful private enterprises have not risen now truly, even if called Luck's Executive, asked that he was interested in buying Volvo, he himself will still think that this was an fantasy story. 其实眼下华夏的汽车产业确实非常不起眼,后世那些强大的民营企业现在都还没有真正崛起,就算是把吉力的老总叫过来,问他有没有兴趣买沃尔沃,他自己也会觉得这是一个天方夜谭。 Speaking of this, Li Mu said earnestly: „Mr. Ford, thinks aspect that well you face now, if missed me, you missed will sell out these three brands over the next 3-4 years the only opportunity, why did you know?” 说到这,李牧认真道:“福特先生,好好想想你现在面临的局面,如果错过了我,你就错过了三四卖掉这三个品牌的唯一一次机会,你知道为什么吗？” Bill Ford asked: „I am not clear, but also asked Chief Li to explain.” 小比尔・福特问:“我不明白,还请李总解释解释。” Li Mu said: „Because only then I have this spare cash, moreover does not care about this money, my childhood liked the car(riage), at that time I want to play the car(riage), to buy a toy electric car, to my family was the luxury goods, but I am now different, now I had money, I also want to play the car(riage), therefore I can put out 50 hundred million USD to come out, only for circle a dream of my childhood, after three brands that even if this 5 billion bought succeeded in obtaining, unceasing being in arrears, this point I will recognize, because I could spend 50 hundred million USD to satisfy me, you felt except for me, but also who can. Has such boldness, to play to spend so much money? Bill Gates? Buffett?” 李牧说:“因为只有我有这个闲钱,而且还不在乎这点钱,我儿时就喜欢车,那时候我想玩车、想买一辆玩具电动车,对我的家庭来说都算是奢侈品,但我现在不一样,现在我有钱了,我还想玩车,所以我可以拿出五十亿美元出来,只为圆我一个儿时的梦想,哪怕这五十亿买来的三个品牌到手之后就会不断的亏钱,这一点我认了,因为我花得起五十亿美元去满足我自己,你觉得除了我,还会有谁会有这样的魄力,为了玩能花这么多钱？比尔・盖茨？还是巴菲特？” Bill Ford said: „Chief Li, since you do not miss this money, why can also so undercut the purchase price? You give my offer now, is not a price of sincere negotiations.” 小比尔・福特说:“李总,既然你不差这点钱,为什么还要如此压低收购价格？你现在给我的报价,已经不是一个诚心谈判的价格了。” Li Mu said with a smile: „I am not short of money, is willing to put up the cash the matter that is me to like, but does not represent me to be willing to put up the cash to make you satisfy, in my opinion, 5 billion is a very reasonable price, Ford can cast off the difficulty that these three brands lose money unceasingly bring immediately, the inferior asset realization, then puts in money into own high-quality industry, therefore everyone, if really wants to cooperate, be not holding a pit opposite party mentality, looks for the balance point that you can also pass, I also to pass as far as possible.” 李牧笑道:“我不差钱,也愿意砸钱做我喜欢的事情,但不代表我愿意砸钱让你满意,在我看来,五十亿就是一个非常合理的价格,福特可以立刻摆脱这三个品牌不断亏损带来的困扰,将劣质资产变现,然后把钱投入到自己的优质产业中去,所以大家如果真想合作,就别抱着坑对方一把的心态,尽量找一个你也过得去、我也过得去的平衡点。” „If these three brands will pound years later in your hand, you definitely for this huge loses beats the breast and stamps the feet, but I? I may rejoice oneself did not have the brain one to waste this fund initially hotly ;” “如果若干年后这三个品牌砸在了你的手里,你肯定会为这笔巨大的而损失捶胸顿足,而我呢？我可能会庆幸自己当初没有脑子一热浪费这笔资金;” „If after certain is difficult, these three brands pounded in my hand, you will definitely intend to rejoice for today promptly, but I, I will not regret to spend this sum of money, even I will not wrinkle the brow, because I realized satisfied, this was to me enough, I had the assets of 100 billion scales, put out 5 billion to satisfy itself, even if all lost everything indifferently still.” “如果若干难后这三个品牌砸在了我的手里,你肯定会为今天及时出手而庆幸不已,而我,我也不会后悔花这笔钱,甚至我连眉头都不会皱一下,因为我实现了自我满足,这对我来说就足够了,我有千亿规模的资产,拿出五十亿来满足自己,就算是全赔光了也无所谓。”
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