RINAPE :: Volume #18

#1716: Extreme speed advance

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Spielberg on behalf of DreamWorks, signed the Panda Bear copyright license agreement with Li Mu, already 《Kung Fu Panda》 strategic cooperation agreement. 斯皮尔伯格代表梦工厂,与李牧签订了熊猫熊的版权使用协议,已经《功夫熊猫》的战略合作协议。 The overall provision seems like very fair, but really must go into seriously, DreamWorks suffers a loss. 整体条款看起来似乎很公平,但真要深究起来,还是梦工厂吃了些亏。 The Li Mu's approach, looks like a well-known star to have the overlord meal to a well-known restaurant, then invests forcefully, although bringing current capacity, but from the longer-term perspective, DreamWorks truly lost bigger imaginary space. 李牧的做法,就像是一个知名的明星到一家知名的餐厅吃霸王餐,然后强行入股,虽然自带流量,但从长远角度上来说,梦工厂确实失去了更大的想象空间。 But Spielberg does not have the means that he does not think, because a movie offends Li Mu, after all a movie is fierce, the imaginary space is also limited, but behind Li Mu's, is representing the infinite possibility. 但斯皮尔伯格也没有办法,他不想因为一部电影得罪李牧,毕竟一部电影再厉害,想象空间也是有限的,但李牧的背后,代表着无限的可能。 Contract signing, Muye Pictures became one of the 《Kung Fu Panda》 product sides, for drums up support to this movie ahead of time, YY united Weibo (Micro Blog) Twitter to announce this news to the outside world together. 合约签订,牧野映象就成了《功夫熊猫》的出品方之一,为了给这部电影提前造势,yy联合微博twitter共同向外界公布了这个消息。 Afterward, Panda Bear will soon act the leading role in the DreamWorks animated film 《Kung Fu Panda》 news, around the world brushes the screen. 随后,熊猫熊即将主演梦工厂动画电影《功夫熊猫》的新闻,在全世界范围内刷屏。 The straddling of zones cooperation of cartoon image, the first time in the Hollywood history. 卡通形象的跨界合作,在好莱坞历史上还是第一次。 Because the 《Kung Fu Panda》 project also just started in DreamWorks, the outside world has not heard any sound completely, therefore thinks that this is Li Mu specially is the Panda Bear custom-made movie. 由于《功夫熊猫》的项目在梦工厂也只是刚刚开始,外界完全没有听到任何动静,所以都以为这是李牧专门为熊猫熊定制的电影。 Is a cartoon image has custom-made a Hollywood rank specially the animated film, this concept makes the entire world shock, sounds feels like, for a child covered university specially, but thinks filthy rich Muye Science and Technology, the people can also accept when surprised but actually. 专门为一个卡通形象定制一部好莱坞级别的动画电影,这个概念让全世界为之震惊,听起来感觉像是为了一个孩子专门盖了一所大学,不过一想到财大气粗的牧野科技,民众在惊讶之余倒也可以接受。 Likes Panda Bear fans as for these, is the feeling especially was naturally happy, although has not known the concrete plot of movie is anything, but is only 《Kung Fu Panda》 this name, has made one anticipate very much. 至于那些喜欢熊猫熊的粉丝们,自然是感觉格外高兴,虽然还不知道电影的具体情节是什么,但只是《功夫熊猫》这个名字,就已经很让人期待了。 After Panda Bear makes 《Kung Fu Panda》 to act the leading role the news that comes out, Li Mu and Spielberg immediately realize win-win, Spielberg also wound as well as on the news media from social network saw Panda Bear that powerful fans effect, had such powerful fans foundation to make the support, 《Kung Fu Panda》, so long as reached the first-class manufacture level, then in the global box office 15 hundred million USD should not be a problem. 熊猫熊做《功夫熊猫》主演的消息出来之后,李牧和斯皮尔伯格立刻实现了双赢,斯皮尔伯格也从社交网络以及新闻媒体上看到了熊猫熊那强大的粉丝效应,有这么强大的粉丝基础做支撑,《功夫熊猫》只要达到一流的制作水准,那么全球票房上十五亿美元应该都不成问题。 As for the 《Kung Fu Panda》 production cost, before DreamWorks, general idea that estimates in hundred million USD about. 至于《功夫熊猫》的制作成本,梦工厂之前预估的大概在一亿美元左右。 However almost all movies, before starting, budgets and actual cost compares will be lower, almost every director will increase the investment in the process of solid exercise, therefore after 《Kung Fu Panda》 manufactures completely completes, the cost should again increase two Ten Million USD high and low. 不过几乎所有的电影,开机前预算和实际成本相比都会低一些,几乎每一个导演都会在实操的过程中增加投入,所以《功夫熊猫》全部制作完成之后,成本应该会再增加个两千万美元上下。 15 hundred million USD box offices, contrast 100 million two Ten Million USD costs extremely optimistically, the income compared with. 十五亿美元票房,对比一亿两千万美元成本,收益比极其乐观。 Therefore Spielberg adjusts the focus of DreamWorks present stage immediately, enhanced first 《Kung Fu Panda》 priority, in other words, from now on, the DreamWorks main work will manufacture 《Kung Fu Panda》. 于是斯皮尔伯格立刻调整了梦工厂现阶段的工作重心,把《功夫熊猫》的优先级提高到了第一位,也就是说,从现在开始,梦工厂最主要的工作就是制作《功夫熊猫》。 DreamWorks after all is the experienced top animation trade mark, immediately makes the work adjustment, planned the number province southwest China to make the electing scenery team that the real-life scenery selects, immediately transfers the horse's head, most people hurry to Bashu culture, particularly Jiuzhaigou and Wolong Town. 梦工厂毕竟是经验十足的顶尖动画厂牌,立刻做出了工作调整,原本还打算在华夏西南数省做实景甄选的选景团队,立刻调转马头,绝大多数人向巴蜀赶去,尤其是九寨沟、卧龙镇。 Jiuzhaigou is Li Mu recommends to Spielberg, in 《Kung Fu Panda》 is also situated with Pinggu in the China style very rich mountains, but to the China person, that style is too common, insufficiently has the representation. 九寨沟是李牧向斯皮尔伯格推荐的,《功夫熊猫》里的和平谷也坐落在华夏风格很浓郁的山川之中,不过对华夏人来说,那种风格太普遍,不够有代表性。 Therefore, Li Mu suggested Spielberg, when makes the scene construction, refers to the scenery of Jiu Village, particularly there water. 所以,李牧建议斯皮尔伯格在做场景架构的时候,多参考九寨的风景,尤其是那里的水。 Except for Jiu Village and Wolong (Crouching Dragon), Li Mu gave back to Spielberg to recommend Huangshan, Li Mu's past life had gone to many mountains traveling, in his eyes, fairyism heaviest, was Huangshan. 除了九寨和卧龙,李牧还给斯皮尔伯格推荐了黄山,李牧上辈子去过不少山川旅游,在他眼中,仙气儿最重的,就是黄山。 Therefore Spielberg instructs immediately chooses the scenery team, branches out squad troops, goes to Huangshan to have a look. 于是斯皮尔伯格立刻指示选景团队,分出一小队人马,去黄山看看。 Therefore, Li Mu hopes, future 《Kung Fu Panda》, on the scenery construction, can have Huangshan that grand mountain range, as well as Jiu Village that mysterious lake water, then integrates the China landscape painting enjoyable, makes the ideal condition is more thorough. 所以,李牧希望,未来的《功夫熊猫》,在风景架构上,能够有黄山那雄伟的山峦,以及九寨那神奇的湖水,然后融入华夏山水画的写意,把意境做得更深入一些。 Spielberg accepted the Li Mu's suggestion completely, this time hastily is coming China, making Spielberg understand a truth, this truth was very simple, was in any event, must make Li Mu satisfy. 斯皮尔伯格完全采纳了李牧的建议,这次着急忙慌来华夏,让斯皮尔伯格明白了一个道理,这个道理很简单,就是无论如何,一定要让李牧满意。 Li Mu has not been idling, he lets the person photography manufacture of team immediately the new issue of Panda Bear expression package, this time, to highlight 《Kung Fu Panda》, photographed the team to build a dojo scene specially, making Panda Bear photograph a series of „time” related expression, but these expressions also conducted processing of exaggerating, and has not molded a martial artist Panda Bear specially, but molded a time waste firewood it. 李牧也没闲着,他立刻让团队的人拍摄制作了新一期的熊猫熊表情包,这一次,为了凸显《功夫熊猫》,拍摄团队专门搭建了一个武馆场景,让熊猫熊拍摄了一系列与“功夫”相关的表情,不过这些表情也都进行了夸张化的处理,而且特意没有把熊猫熊塑造成一个功夫高手,而是把它塑造成了一个功夫废柴。 For example, Panda Bear exercises martial arts on the abatis, finally fell layer on layer/heavily ; even/including Gongfa technique before wooden figurine pile, because finally was extremely instead hit by the wood/blockhead pile clumsily. 比如,熊猫熊在梅花桩上练功,结果重重的摔了下来;在木人桩前连功法手法,结果因为太过笨拙而被木头桩反打。 Besides with time related expression, team, for the expression package of this renewal avoids the style being unitary, added did to blame and play cheap, plays a dirty trick and lovable expression. 除了与功夫相关的表情之外,团队为了这次更新的表情包避免风格单一,又加了一些搞怪、耍贱、使坏以及可爱的表情。 After this set of expression comes out, heat degree of Panda Bear and 《Kung Fu Panda》 on internet were pulled several points. 这一套表情出来之后,熊猫熊与《功夫熊猫》在互联网上的热度又被拉高了几分。 ...... …… When the 《Kung Fu Panda》 news heat degree orthometric height, Xiangnan TV Station Leader realized this powerful cultural ip. 就在《功夫熊猫》的新闻热度正高的时候,湘南卫视的台领导意识到了这个强大的文化ip。 In more than one year, Xiangnan TV obtained many help from Li Mu here, «Super Voice Girls» fiery/popular helped them open the new world of competition program, but 《Longing for Life》 broadcast hotly, lets them in the variety domain of reality show, led other domestic satellite TV stage big truncations. 这一年多来,湘南卫视从李牧这里得到了不少的帮助,《超级女声》的火爆帮他们打开了选秀节目的新天地,而《向往的生活》热播,让他们在真人秀的综艺领域上,也领先了国内其他卫视台一大截。 Now, with approaching of Chinese lunar year, 《Longing for Life》 will soon receive the officer in the first quarter, Xiangnan TV then prepares to plan a grade of new variety show, moreover they zero in the present on Panda Bear that became a hit. 现在,随着农历年的临近,《向往的生活》第一季即将收官,湘南卫视便准备策划一档新的综艺节目,而且他们把目光聚焦到了现在正爆红的熊猫熊身上。 At present, in the international market, grade of reality TV very fiery/popular, its English named «theamazingrace», the general repertoire is to choose several groups of honored guests, then brings to travel to the all over the world them, moreover is travel while completes various tasks, in the program will have the units of many competitions, once in a while must eliminate 1-2 teams, then makes the new team fill. 眼下,国际市场上,有一档真人秀节目非常火爆,它的英文名叫《theamazingrace》,大概的套路就是选择几组嘉宾,然后把他们带到世界各地去旅行,而且是一边旅行一边完成各种任务,节目中会有许多竞赛类的单元,每隔一段时间都要淘汰1-2队伍,然后让新的队伍填充进来。 «Theamazingrace» looks like a soccer league tournament every season, after a series of competitions, eliminates after unceasingly, remaining final one group of winners, the program company for the winner prepared the good bonus, enhances the program by this to their attractions. 《theamazingrace》每一季就像是一届足球联赛,经过一系列的比赛,不断淘汰之后,剩下最后的一组赢家,节目制作公司为赢家准备了丰厚的奖金,以此来提高节目对他们的吸引力。 This grade of program Hong Kong , Taiwan had broadcast, the traveling satellite TV also broadcast starting from last year, the viewing ratio is very good, this grade of program and common variety show are different, most variety shows are indoor program, even 《Longing for Life》, the location of each season is still fixed, but «theamazingrace» different, its characteristics never repeat the scene, the player or the program are transforming the scene and extreme speed to go forward unceasingly, therefore the program rhythm is compact, intense stimulation. 这档节目港台都曾经播出过,旅游卫视也从去年开始播出,收视率很好,这档节目与一般的综艺节目不同,大多数综艺节目都是室内节目,就算是《向往的生活》,每一季的场地也都是固定的,但是《theamazingrace》不一样,它的特点就是从不重复场景,无论是选手还是节目都在不断变换场景、极速前进,所以节目节奏非常紧凑,紧张刺激。 Xiangnan TV after 《Longing for Life》 attains greatly is successful, wants to continue to develop the new variety show to enlarge own advantage, therefore their leadership sprouted suddenly a program concept, they want move " theamazingrace » pattern, then does domestic version «Extreme speed Advance». 湘南卫视在《向往的生活》大获成功之后,很想继续开发新的综艺节目来拉大自己的优势,所以他们的领导层忽然萌生了一个节目概念,他们想把《theamazingrace》的模式搬进来,然后搞一个国内版的《极速前进》。 Since is the domestic version, that first quarter photography naturally is elects to be internally most appropriate, but now, Li Mu is using Panda Bear to propagandize the domestic panda tourist track full power, this gave a Xiangnan TV leadership very good inspiration, they felt, the best choice, taking advantage of the heat degree of panda tourist track, comes panda tourist track «Extreme speed Advance». 既然是国内版,那第一季的拍摄自然是选在国内最合适,而现在,李牧正在用熊猫熊全力宣传国内的熊猫旅游路线,这给了湘南卫视领导层一个很好的启发,他们觉得,最好的选择,就是借熊猫旅游路线的热度,来一个熊猫旅游路线的《极速前进》。 In their tentative plan plans, they plan please 12 honored guests to form 6 teams, these six teams take Yanjing as Qidian (Beginning), after the competition that various programs arrange, sets out to Chuandu from Yanjing. 在他们的设想方案中,他们计划请12位嘉宾组成六支队伍,这六支队伍以燕京为起点出发,一路经过各种节目安排好的竞赛,从燕京向川都进发。 In the first quarter, they want to be divided into 10 volumes of photographies, a Yanjing period and Hebei province two period and Shanxi province two period and a cross Yellow River period, then entered the Shanxi province to pat two issues, Bashu culture patted two issues. 第一季,他们想分成十集拍摄,其中燕京一期、冀省两期、晋省两期、跨黄河一期,然后进入陕省拍两期,巴蜀拍两期。 They hope that can utilize the Panda Bear element in the entire program, even hopes that can jointly manufacture with Muye Pictures, because their very clear Li Mu manufactures the strength of television program, drools in powerful resources of Li Mu in propaganda promotion, if both sides cooperate, this grade of program future viewing ratio certain bursting. 他们希望在整个节目里都能运用熊猫熊的元素,甚至希望能够与牧野映象联合制作,因为他们很清楚李牧这边制作电视节目的实力,更垂涎于李牧在宣传推广上的强大资源,如果双方合作,这档节目未来的收视率一定爆棚。 Therefore they hold the conference immediately, discussed the feasibility of entire plan, in the conference, everyone raised hand to adopt this resolution, immediately, after determining detail, they have become Xiangnan TV elder sister's Chen Wan to look. 于是他们立刻召开会议,讨论了整个方案的可行性,会议上,所有人都举手通过了这个决议,随即,在确定了细节之后,他们把已经成为湘南卫视一姐的陈婉找了过去。 Chen Wan just entered the conference room, station manager on smiling said to her: „Chen Wan, asks you to come today, the significant duties want to ask to you.” 陈婉刚进会议室,台长就笑眯眯的对她说:“陈婉,今天找你过来,是有一个重大的任务想拜托给你。” although does not know that can be what duty, but Chen Wan nods immediately, said: „Station manager you please say.” 虽然不知道会是什么任务,但陈婉还是立刻点了点头,道:“台长您请说。” The station manager said: „We planned a grade of variety show, I make Director king introduce probably.” 台长说:“我们策划了一档综艺节目,我让王主任大概介绍一下。” At this time, was called the high level of Director king to introduce a «Extreme speed Advance» overall mentality probably. 这时,被称作王主任的高层大概介绍了一下《极速前进》的整体思路。 After he said that the station manager opened the mouth saying: „Chen Wan, you relate deeply with Li Mu's, I hope that you can represent in stage to communicate with him, main demand three ; first, with the Panda Bear image, and concept of panda tourist route ; second, to obtain support of Li Mu on promoted resources ; third, to be able jointly to manufacture with Li Mu's Muye Pictures, offers mutual benefit and achieves common progress.” 在他介绍完之后,台长才开口道:“陈婉,你跟李牧的关系最深,我希望你能代表台里跟他沟通一下,主要的诉求有三个,一是用熊猫熊的形象,以及熊猫旅游线路的概念,二是希望得到李牧在推广资源上的支持,三是希望能够与李牧的牧野映象共同制作,互惠互利。” Chen Wan nods immediately, said: „The idea of this program is very good, moreover truly can promote with Li Mu that side panda traveling mutually, I think that Li Mu should not reject.” 陈婉当即点了点头,说:“这个节目的想法很棒,而且确实能够与李牧那边的熊猫旅游相互推广,我想李牧应该不会拒绝。” Saying, Chen Wan was also saying: „I call him later.” 说着,陈婉又道:“我待会就给他打个电话吧。” Station manager hastily said: „Such big matter, telephones to fear does not talk clearly, moreover cannot highlight the sincerity, or this, when you have a look at Li Mu to have the time, meets to chat with his approximately time, I made Director king lead the lord to create the team to see him with you together in the past, having a look at Li Mu to have any good suggestion to us, I thought that his ideological mode was advanced, no one can think that 《Longing for Life》 this farmhouse program, can set the viewing ratio record of domestic variety show excluding competition program unexpectedly, life that now, the national variety viewing ratio highest two grades of programs, the super girl and yearns, was Muye Pictures. The creativity, believes that they have the means to make «Extreme speed Advance» perfectly and are more outstanding!” 台长急忙说道:“这么大的事,打电话怕是说不清楚,而且也不能突显诚意,要不这样吧,你看看李牧什么时候有时间,跟他约个时间见面聊一聊,我让王主任带着主创团队跟你一起过去见他,看看李牧有没有什么好的建议给我们,我觉得他的思维模式非常超前,谁也想不到《向往的生活》这种农家乐节目,竟然能创下国内综艺节目除选秀节目之外的收视率记录,现在,全国综艺收视率最高的两档节目,超女和向往的生活,都是牧野映象的创意,相信他们有办法让《极速前进》变得更加完善、更加优秀！” . m. 。m.
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