To Xiangnan TV such TV Station, all foundations are built in the viewing ratio three characters. 对湘南卫视这样的电视台来说,一切的基础都建立在收视率三个字上。 TV Station come income from advertisement, but the height of advertizing revenue entirely depends on the viewing ratio, the viewing ratio is higher, the long advertisement is also simultaneously more valuable. 电视台的主要收入来自广告,而广告收入的高低完全取决于收视率,收视率越高,同时长的广告也就越值钱。 In addition, the performance review of TV Station leaders , and viewing ratio is closely linked, in TV Station staff, can make how much money, to obtain the big fame, entirely depends on the TV Station viewing ratio. 除此之外,电视台领导们的绩效考核,也都和收视率息息相关,电视台里台前幕后的工作人员,能赚多少钱、能取得多大的名气,也完全取决于电视台的收视率。 How as to raise the viewing ratio, in most situations, only has two methods. 至于如何提高收视率,绝大多数情况下,只有两种方法。 One type raises the viewing ratio through the film and television play, for example «My Fair Princess», «Liuxing Garden», this is super explodes the funds that on the recent years television screen emerged, so long as attained the copyright for showing, can certainly earn the viewing ratio. 一种是通过影视剧来提高收视率,比如《还珠格格》、《流星花园》,这都是近年电视荧幕上涌现出的超级爆款,只要拿到播映权,就一定能赚取到收视率。 However the film and television play leaves explodes the funds the probability is not big, even if left exploded the funds, was still not necessarily able to be attained exclusive by oneself, sometimes exploded the funds the exclusive copyright for showing to be taken away by the competitor, will also play the negative impact on TV Station, after all most families on the television screen, looked at others together, naturally could not look own. 不过影视剧出爆款的几率不大,而且就算出了爆款,也未必能被自己拿到独家,有些时候爆款的独家播映权被竞争对手拿走,对电视台还会起到负面影响,毕竟绝大多数家庭就一块电视屏幕,看了别人的,自然就看不了自己的。 The second type raises the viewing ratio through the variety show, Xiangnan TV «Happy Camp» is in stage variety pillar, the viewing ratio has been high, but a variety show grade is insufficient, because of general variety show one week an issue, an issue also only has about two hours, therefore wants to depend on the variety pull-up viewing ratio, must have at least two to arrive at the third gear variety show. 第二种就是通过综艺节目来提高收视率,湘南卫视的《快乐大本营》一直是台里综艺的台柱子,收视率非常高,不过综艺节目一档是不够的,因为一般的综艺节目一周才一期,一期也不过只有两个小时左右,所以想靠综艺拉升收视率,就必须有至少两到三档综艺节目。 At least starting from Friday night, to Sunday, this three days prime time, must deploy troops and form lines, so long as takes these three prime times, the advertizing revenue enough made one's own way. 起码从周五晚上开始,一直到周日,这三天的黄金时段,都要排兵布阵,只要拿下这三个黄金时段,广告收入就足够发家致富了。 Now, in the eyes of Xiangnan TV leaders, oneself had «Happy Camp», 《Longing for Life》, if can add a extreme speed to go forward again, that is really the perfect combination. 现在,在湘南卫视领导们的眼里,自己有了《快乐大本营》、《向往的生活》,如果能再加一个极速前进,那真是完美组合。 The third gear program, from Friday night, has arranged to Sunday night, every night two hours of prime times . Moreover the third gear program style is different, a grade , the star variety show that focusing on funny entertainment in the shadow awning records ; A grade, focusing on the tender feeling and leisure that outdoors reality TV records in the suburb peasant family ; A grade in national even around the world flowing record, focusing on quick rhythm and high-intensity tense exciting reality show. 三档节目,从周五晚上,一直排到周日晚上,每晚两个小时的黄金时段,而且三档节目风格迥异,一档是在影棚里录制的、以搞笑娱乐为主的明星综艺节目;一档是在郊区农家录制的、以温情、休闲为主的户外真人秀节目;还有一档是在全国甚至全世界各地流动录制的、以快节奏、高强度为主的紧张刺激真人秀。 Such third gear program, really has to have calmly, has the leisure to have exciting, if really became, that national audience from Friday to Sunday these three gold in the evening, was firmly controlled by Xiangnan TV. 这样的三档节目,真是有动有静、有休闲有刺激,如果真的成了,那全国观众从周五到周日这三个黄金晚间,就被湘南卫视牢牢控制了。 However, wants does «Extreme speed Advance» with great difficulty, this outdoor scene switches over, the rhythm extremely quick program frequently, Xiangnan TV has not done, this to manufacturing the team the request is high, according to the preliminary estimate, such program light/only photographs in a city, at least needs to prepare dozens seats, six groups of honored guest each groups need several seats with the racket, in addition, various transportation vehicle duty locations also need large number of fixed seats, the entire photography, logistics and coordinated team will be huge. 不过,想把《极速前进》做好不容易,这种外景频繁切换、节奏极快的节目,湘南卫视从来没有做过,这对制作团队的要求非常高,据初步的估算,这样的节目光是在一个城市拍摄,就至少需要准备好几十个机位,六组嘉宾每一组都需要几个机位跟拍,除此之外,各种交通工具任务场地也都需要大量固定机位,整个拍摄、后勤、协调团队会非常庞大。 This looking like makes a regimental commander direct a group army to battle very much, is thrown into confusion actually next, can have the situation that is unable to control is the biggest problem. 这很像让一个团长去指挥一个集团军作战,手忙脚乱倒是其次,会不会出现无法把控的情况才是最大的问题。 Moreover, if such program can complete, can the longevity, therefore in the first quarter seems especially important, the first quarter altitude is higher, the follow-up success is possibly bigger. 而且,这样的节目如果做得好,可以很长寿,所以第一季就显得尤为重要,第一季的高度越高,后续的成功可能才越大。 Therefore Xiangnan TV does not dare to start rashly, they hope that can cooperate with Li Mu's Muye Pictures, ahead of time ties the first-level powerful take-off rocket. 所以湘南卫视不敢自己冒然开动,他们更希望能够与李牧的牧野映象合作,提前捆绑一级强有力的助推火箭。 Chen Wan helped Xiangnan TV fight for many resources from Li Mu there, the intention of therefore this time with Li Mu cooperating just a production, the leadership regarded the best negotiations candidate Chen Wan. 陈婉帮助湘南卫视从李牧那里争取到了不少资源,所以这次跟李牧合作的意向刚一产生,领导层就把陈婉当成了最佳的谈判人选。 Chen Wan has not naturally rejected arrangement in stage, she gave Li Mu to make a phone call in the breaking up later earliest possible time. 陈婉自然没有拒绝台里的安排,她在散会之后的第一时间就给李牧打了一个电话。 Li Mu in the telephone heard that Chen Wan must come Yanjing to discuss the cooperation with oneself, immediately happy complies, said with a smile: „Has anything to cooperate, you brought I to sign to you contract directly are, but you came time must apply for several days of time, coming Yanjing to accompany me well.” 李牧在电话里听说陈婉要来燕京跟自己谈合作,立刻开心的答应下来,笑道:“有什么合作,你直接把合同拿过来我给你签了就是,不过你来的时候要多申请几天时间,来燕京好好陪陪我。” Chen Wan blushes bashfully smiles, said: „Your this busy person also needs me to accompany Ah?” 陈婉羞赧一笑,说:“你这个大忙人还需要我陪啊？” Li Mu said with a laugh: „A while ago was very busy, was actually recently good, temporarily does not need to leave Yanjing, but should also go to US (America) after a period of time.” 李牧笑着说:“前段时间是挺忙的,最近倒是还好,暂时不需要离开燕京,不过再过一段时间应该还会去美国一趟。” „Also can go to US (America)?” Chen Wan surprised asking: „How this period of time to go to US (America) to go is so industrious?” “还要去美国？”陈婉惊讶的问:“怎么这段时间去美国去的这么勤？” Li Mu said: „Has the plan to purchase several automobile brands from Ford hand, I will first bump with Ford in a that side partner quickly, if his side is well underway, I go to US (America) to speak face-to-face with them.” 李牧说:“有计划从福特手里收购几个汽车品牌,我在那边的一个合伙人很快就会跟福特先碰一下,如果他那边进展顺利,我紧接着就去趟美国跟他们面谈。” Chen Wan said: „Applied for several days of time actually There's no problem, but the key was in this stage does not make me pass, with my together also had directors and his several subordinates.” 陈婉说:“多申请几天时间倒是没什么问题,不过关键是这次台里不是让我自己过去,跟我一起的还有一位主任和他的几个下属。” „Is unimportant.” Li Mu said: „How when the time comes should discuss how to discuss, the flow walks normally, you wanted well.” “不要紧。”李牧说:“到时候该怎么谈就怎么谈,流程正常走,你只要来了就好。” „Un.” On the Chen Wan face gives off heat slightly, said in a low voice: „We early tomorrow morning on the past, you , if there is time one to speak face-to-face on the arrangement, will not have the time the day after tomorrow, we can wait.” “嗯呢。”陈婉脸上微微发热,低声说:“我们明天一早就过去,你如果有时间的话就安排一下面谈,没时间的话后天也可以,我们可以等。” Li Mu said: „Then on noon tomorrow, I arranges the reception feast, chats while eating, moreover you did not need to subscribe the hotel, my here unified agreement, you turn head told me several people to move and take several rooms.” 李牧说:“那就明天中午吧,我安排接风宴,边吃边聊,另外你们也不用订酒店了,我这边统一安排,你回头告诉我几个人入住、要几个房间。” To Li Mu, Chen Wan leads the colleague to come, oneself must arrive at the scene arrangement, not only this to the Chen Wan face, is to make Xiangnan TV know, oneself has to Chen Wan attaches great importance, lets their these colleagues, because works together as colleagues with Chen Wan together, can with having the glory. 对李牧来说,陈婉带着同事过来,自己一定要把场面安排到位,这不光是给陈婉面子,更是让湘南卫视知道,自己对陈婉有多重视,让他们这些同事,因为跟陈婉一起共事,都会与有荣焉。 Chen Wan also knows the Li Mu's intention, but two people relate already so intimately, she is impolite with Li Mu. 陈婉也知道李牧的心意,不过两人关系已经如此亲密,她也就没有跟李牧客气。 ...... …… Next day, Chen Wan and five colleagues ride 9 : 00 am the flight to fly to Yanjing together. 翌日,陈婉和五位同事一同乘坐上午 9 点的航班飞赴燕京。 Li Mu made the Muye Science and Technology motorcade send several Business Car to greet to the airport. 李牧让牧野科技的车队派了几辆商务车到机场迎接。 Because Muye Science and Technology and Yanjing many five-star hotels have thorough cooperation, therefore Li Mu arranged to stay at from a Muye Science and Technology recent five-star hotel them directly, simultaneously made the dining department prepare the theater box, being used was six people of receptions gives a welcoming dinner. 由于牧野科技与燕京多家五星级酒店都有非常深入的合作关系,所以李牧就直接把他们安排在了距离牧野科技最近的一家五星级酒店下榻,同时让餐饮部门准备好了包厢,用来为六人接风洗尘。 About 11 : 30, Chen Wan arrives in the hotel with five colleagues, they first go to the room to put down the baggage, to take a break, 12 : 30 times, according to Li Mu's arranged, to arrive at the upscale theater box of cafeteria. 十一点半左右,陈婉与五位同事抵达酒店,他们先去房间放下行李、休息片刻,十二点半的时候,按照李牧的安排,来到了餐饮部的高档包厢。 Li Mu brings Li Ziwei as well as Ning Hao and Muye Pictures two person in charge arrived in the theater box ten minutes ahead of schedule. 李牧带着李紫薇以及宁昊、牧野映象的两位负责人提前十分钟就到了包厢内。 When Chen Wan makes up the makeup, with five colleagues come in together, Li Mu first stands up warmly greets. 当陈婉补完妆、与五位同事一同进来的时候,李牧第一时间站起身来热情迎接。 To the Chen Wan's five colleagues, the world's top entrepreneurs and big rich and powerful people invite them personally, truly makes them feel extremely flattered, at least can take away to blow for 1-2 years with the friends and relatives. 对陈婉的五位同事来说,世界顶尖的企业家、大富豪亲自宴请他们,确实让他们受宠若惊,至少能拿去跟亲戚朋友吹上1-2。 Li Mu warm has notified everyone, Chen Wan introduced them, Li Mu also to them introduced the colleague who oneself brought, both sides sat later, first drank several glasses of red wines, this started to enter the subject. 李牧热情的跟所有人打过招呼,陈婉一个个的把他们介绍了一遍,李牧也把自己带来的同事给他们介绍了一下,随后双方坐下来,先喝了几杯红酒,这才开始进入正题。 Because is on a dining table, therefore the Chen Wan's colleagues are embarrassed chat the work directly, Li Mu first begins, asked Chen Wan: „Sister Wan, you said that this time comes to me talk the cooperation of variety show, what cooperation concrete is, can first introduce?” 由于是饭桌上,所以陈婉的同事都不好意思直接聊工作,还是李牧先开了头,问陈婉:“婉姐,你说这次来要跟我谈综艺节目的合作,具体是什么样的合作,可以先介绍一下吗？” Chen Wan nods, said: „This program is Director king has followed up, making Director king introduce with you in detail.” 陈婉点点头,说:“这个节目是王主任一直跟进的,让王主任跟你详细介绍一下吧。” Director king hastily said: „Chief Li, I came to say probably with you.” 王主任急忙说道:“李总,那我来跟你大概说说。” „Director king please say.” “王主任请说。” „ Our times, want to refer to US (America) that grade of « the “我们这次,是想参考美国那档《the amazing amazing rae » makes a program of grade of domestic version...... ” rae》做一档国内版的节目……” Saying, Director king little entire plan plan detailed introduction to Li Mu. 说着,王主任一点点把整个方案计划详细的介绍给了李牧。 Nod of the Li Mu hear, approves of immediately, said: „I thought that your ideas are very good, now the home lacks the variety show that a grade runs, to make, hi to get up truly, the form of this grade of program can fill a gap.” 李牧听完,立刻赞同的点了点头,说:“我觉得你们这个构思很棒,现在国内就缺少一档真正跑起来、闹起来、嗨起来的综艺节目,这档节目的形式能填补一个空白。” « The 《the amazing amazing rae », it can be said that the initiation of athletics class reality show, in the future look, following Keep Running and limit challenge, is the variant of this program, its program objective is: First, athletics is strong ; Second, the outdoors record ; Third, the place changes each time ; Fourth, the rhythm is extremely fast. rae》,可以说是竞技类真人秀的启蒙,往后看,后面的跑男、极限挑战,都是这种节目的变种,其节目宗旨就是:第一,竞技性强;第二,户外录制;第三,地点每期一变;第四,节奏极快。 If now « the 如果现在把《the amazing amazing rae » does, making the audience be familiar with this program style, then wants to make Keep Running to be easier, at least the audience had similar experience, accepting more relaxed. rae》做起来,让观众习惯这种节目风格,那么接下来想做跑男就容易多了,起码观众有了类似的经验,接受起来会更轻松。 Moreover, Xiangnan TV thinks « the 而且,湘南卫视想把《the amazing amazing the rae » first quarter fuses the panda tourist track, center under Li Mu's cherished. rae》的第一季融合到熊猫旅游路线上来,正中了李牧的下怀。 This is an offering mutual benefit and achieving common progress good opportunity, the although whole seems like, Xiangnan TV possibly occupies small advantage some, but this is you gains 1000 me to gain 600 things, the whole is a good deed, moreover there is a Chen Wan's face in this, completely have no reason to reject. 这正是一个互惠互利的好机会,虽然整体看起来,湘南卫视可能更占便宜一些,但这是一个你赚一千我赚六百的事情,整体是件好事,而且还有陈婉的面子在这,完全没理由拒绝。 Therefore, Li Mu asked oneself most issue of concern: „ Director king, you with « the 于是,李牧问出了自己最关心的问题:“王主任,你们跟《the amazing amazing has the rae » original works company discussed? Did the copyright authorization attain? ” rae》的原著公司谈过了吗？版权授权拿到了吗？” Director king stares, immediately said: „This should not need to be authorized? We profit from their program forms, makes the revision slightly, should There's no problem.” 王主任一愣,随即说:“这个应该不需要授权吧？我们把他们的节目形式借鉴过来,稍作修改,应该没什么问题。” Li Mu immediately face sincere shaking the head, says: „In the future, we may contact many overseas varieties, if we held the beginning of plagiarism, that future domestic variety market is flooding the abuse of authority inevitably, therefore I suggested to want the standard copyright, first since we started, must have explicitly, the clear copyright authorization chain, as the matter stands, later also other TV Station must handle similar matter, will dread, once otherwise some people held the right infringement beginning, behind everyone became accustomed.” 李牧立刻一脸正色的摇了摇头,说:“未来,我们可能会接触到很多海外综艺,如果我们开了抄袭的先河,那未来国内综艺市场必然充斥着侵权行为,所以我建议一定要规范版权,首先从我们开始,就要有明确的、清晰的版权授权链条,这样一来,以后再也其他电视台要做类似的事情,就会有所忌惮,否则一旦有人开了侵权先河,后面大家就都习以为常了。” Li Mu has been doing the work of copyright standardization now, if Xiangnan TV does not prepare to take « the 李牧现在一直在做版权正规化的工作,所以如果湘南卫视不准备拿《the amazing amazing the rae » authorization, he will not handle this matter, otherwise passes on, was equal to that Muye Science and Technology cracks down on pirating, while and Xiangnan TV jointly infringes upon the right, such matter he will not do. rae》的授权,那他绝不会做这件事情,否则传出去,就等于是牧野科技一边打击盗版,一边和湘南卫视联合侵权,这样的事情他绝不会做。 Director king also then remembers the copyright struggle that Li Mu until now wages, hastily said: „Right that Chief Li said that this was we neglected, this, we communicated certainly with the US (America) original works company, certainly attained the copyright, this you did not need to worry, we chatted the specific cooperation, the matter of copyright gave us to process.” 王主任也是这才想起李牧一直以来做的版权斗争,急忙说道:“李总说的对,这个是我们疏忽了,这样吧,我们一定跟美国的原著公司沟通,一定拿到版权,这个您不用担心,咱们聊具体合作,版权的事情交给我们来处理。” Li Mu nods, said: „Since jointly manufactures, then the copyright cost naturally must jointly undertake, you go to discuss with the original works company, I believe also on hundred ten thousand USD, can take the copyright, to a variety show of grade of long life span, such money is really not anything, one title fee/spent several times in this.” 李牧点点头,说:“既然是联合制作,那么版权成本自然也要联合承担,你们去跟原著公司谈,我相信也就百来万美元,就能把版权拿进来,对一档长寿命的综艺节目来说,这么点钱真不算什么,一个冠名费就几倍于此了。”