Ford through Davisson, gave a Li Mu accurate reply quickly, in the reply, Ford explicitly indicated: Jaguar, Land Rover as well as Volvo these three brands can consider to sell. m 福特很快通过戴维森,给了李牧一个确切的回复,回复中,福特明确表示:捷豹、路虎以及沃尔沃这三个品牌都可以考虑出售。m As for a more specific issue, Ford aspect hopes that can conduct a face-to-face talk with Li Mu, both sides first send the representative to hold a simple discussion. 至于更具体的问题,福特方面希望能够与李牧进行一次面谈,或者,双方先派代表进行一次简单的磋商。 Li Mu thinks immediately first sent Elon Musk to hit to take the lead in the past, Elon Musk was Silicon Valley most meets one of the flickering person apex big flickering, this matter gave him surely not to have the issue, even went into action also to have the effect. 李牧立刻想到先派埃隆马斯克过去打打头阵,埃隆马斯克是硅谷最会忽悠人的顶尖大忽悠之一,这点事交给他肯定没问题,甚至比自己出马还有效果。 Happen, Elon Musk in US (America), finds time to fly Ford Headquarters to be able first to talk the first round to them. 正好,埃隆马斯克就在美国,抽空飞一趟福特总部就可以先跟他们谈上第一轮。 Therefore Li Mu gives Elon Musk to telephone, lets him in the weekend the city that goes to Ford Headquarters to be, next Monday the morning will go to speak face-to-face with Ford's person directly. 于是李牧又给埃隆马斯克打电话,让他周末去福特总部所在的城市,下周一早上直接去跟福特的人面谈。 In the telephone, Li Mu put forward several requests to Elon Musk: 电话里,李牧给埃隆马斯克提了几点要求: First, must request Ford to transfer three brand affiliated all assets, including patented technology and other recessive assets ; 第一,必须要求福特转让三个品牌旗下所有资产,包括专利技术等隐性资产; Second, after Ford must guarantee Muye Science and Technology purchases, these three core teams of brands over the next three years 80% can not leave job, similarly, Muye Science and Technology also gives these three brand affiliated staff guarantee salaries is not lower than the same industry ; 第二,福特必须保证牧野科技收购后,这三个品牌的核心团队未来三年80%不得离职,同样,牧野科技也给这三个品牌旗下的员工保证薪资待遇不低于同行业水平; Third, must the installment payment, regardless of discussed finally the purchase amount is many, Muye Science and Technology must pay in five years, the first year paid the 35%, following year 25%, third year 20%, the remaining 4-5 two years respectively 10%, in other words, from 2004, must also arrive at the Yanjing Olympic Games to open. 第三,必须分期付款,无论最终谈成的收购金额是多少,牧野科技都要分五年支付,首年付35%、次年25%、第三年20%,剩下四五两年各10%,也就是说,从2004年的话,要还到燕京奥运会开幕。 If Ford can agree that these three, that continues to chat with them again in the future, if cannot agree, necessity that also has not continued to chat. 如果福特能够同意这三条,那再继续跟他们往后聊,如果不能同意,也就没有继续聊下去的必要了。 Really is not good, but can also go to discuss that with Daimler purchases several brands of Chrysler. 实在不行,还可以去跟戴姆勒谈收购克莱斯勒的几个品牌。 After Daimler and Chrysler merge, has bad luck, Chrysler earning power does not have, has a deficit strongly the ability rides to be above mundane thoughts, it is said Daimler Chrysler's present market value, but also before has not merged the market value of Daimler is high. 戴姆勒和克莱斯勒合并之后就是倒了血霉,克莱斯勒赚钱能力没有,亏欠能力强的一骑绝尘,据说戴姆勒克莱斯勒现在的市值,还没有没合并前人家戴姆勒自己的市值高。 Daimler was definitely not possible to sell to Mercedes Mercedes oneself, but Chrysler, jeep and Dodge should not have the issue. 戴姆勒是肯定不可能把梅赛德斯奔驰卖给自己的,不过克莱斯勒、吉普、道奇应该还是没问题的。 As for the purchase price, Li Mu is naturally impossible to make Elon Musk take responsibility to discuss, but he himself cannot decide now immediately, before let the team that Elon Musk formed for this preparation, such large-scale purchase case, the entire process at least took about a year, after the intention achieved, oneself can touch their bottoms slowly, recombination their offers, formulates purchase pricing strategy. 至于收购价格,李牧自然不可能让埃隆马斯克就做主去谈,而他自己现在也不能立刻拍板,之前让埃隆马斯克组建的团队就是为这个准备的,这么大型的收购案例,全过程至少需要一年左右的时间,意向达成之后,自己可以慢慢摸他们的底,再结合他们的报价,来制定收购的定价战略。 Elon Musk naturally always does as one is told, receives the Li Mu's call, starts to prepare the traveling schedule immediately. 埃隆马斯克自然是唯命是从,接到李牧的电话,就立刻开始准备行程。 Negotiated the matter that gives Elon Musk after Ford, Li Mu continues to focus on the body of bear panda. 把跟福特谈判的事情交给埃隆马斯克之后,李牧继续把注意力集中在熊猫熊的身上。 With the reputation of bear panda big chirp, Chuandu became the biggest beneficiary, the tourist number increases sharply, the tourist income to rise suddenly, the local house price rose overnight. 随着熊猫熊的名声大噪,川都成了最大的受益者,游客数量激增、旅游收入暴涨,就连当地房价都一夜之间疯涨了起来。 Back then, Zhao Lei in «Me Is Singer» on, «Chuandu» sang the housing price of Chuandu, let alone bear panda world brainwashing -type propaganda. 想当年,赵蕾在《我是歌手》上,一首《川都》就把川都的房价唱了起来,更何况熊猫熊这种全球洗脑式的宣传。 The bear panda makes this city be popular in the world overnight, becomes city that in 2004 the global tourists most want to go. 熊猫熊让这个城市一夜之间红遍全球,成了2004年全球游客最想去的城市。 Many hotel groups also zeroed in Chuandu, suddenly, prepared in Chuandu Open up a branch or the hotel group of extensive operating has more than ten fully, the traveling capital of other levels also flooded into to Chuandu in abundance. 许多酒店集团也把目光聚焦到了川都,一时间,准备在川都开分店或者扩大经营的酒店集团足有十余家,其他层面的旅游资本也纷纷向川都涌入。 Is applying for the loan and government subsidy on the Lianchuan navigation positively, hopes that can expand the aircraft formation scale as soon as possible, makes full use of Chuandu this supreme headquarters, eats to eat to the full in this wave of dividend period. 就连川航都正在积极申请贷款和政府补贴,希望能够尽快扩充机队规模,充分利用川都这个大本营,在这一波红利期里吃好吃饱。 At present, the Muye Science and Technology market team has also reached the agreement with the Chuandu city government, must build Chuandu the bear panda in the future the most important visual element. 目前,牧野科技的市场团队也已经与川都市政府达成共识,要将熊猫熊打造成川都未来最重要的视觉元素。 In other words, in the future the image of bear panda, in entire Chuandu hiding the sky and covering the earth, when the tourist arrives at Chuandu, insurance would-be he opens eyes can see the bear panda. 也就是说,未来熊猫熊的形象,会在整个川都铺天盖地,当游客来到川都,保准他一睁眼就能看到熊猫熊。 This also duplicated the operating procedure of past Kumamoto prefecture, in Kumamoto, the Kumamoto bear is also hiding the sky and covering the earth, goes to the Kumamoto prefecture traveling, quite therefore places oneself in the sea of Kumamoto bear. 这也是复制了当年熊本县的操作方法,在熊本,熊本熊也是铺天盖地的,去熊本县旅游,就相当于是置身于熊本熊的海洋。 Meanwhile, Muye Science and Technology has not stopped to the attack of copyright infringements, at present, national market supervision in key attention pirating bear panda product, the present could not basically have bought the bear panda related pirating commodity. 与此同时,牧野科技也没有停止对盗版侵权的打击,目前,全国市场监督部门都在重点关注盗版熊猫熊产品,以至于现在已经基本买不到熊猫熊相关的盗版商品了。 Entire also Ukraine Small Commodity Market , seemed executed the spell , is the Kumamoto bear related product, now could not have seen the trace completely. 整个亦乌小商品市场,也仿佛被施了魔咒,原本还全是熊本熊相关的产品,现在已经完全见不到踪影了。 From the production to the wholesale to the retail, each link was staring by the market supervision again, this caused realization chain break that pirates the commodity. 从生产到批发再到零售,每一个环节都在被市场监督部门盯着,这就导致了盗版商品的变现链条断裂。 For example, some small workshops want to take risks, continue to produce some bear panda pirating commodities to seek the illicit interest, but he was very difficult to find also dares to continue to retail the pirating bear panda commodity the wholesaler, could not find the retailer that the whole country scattered ; 比如说,有的小作坊想铤而走险,继续成产一些熊猫熊盗版商品来谋取不法利益,但他很难找到还敢继续分销盗版熊猫熊商品的批发商,更找不到全国各地散落的零售商; If some among wholesalers want to take risks, he looks for oneself upstream, the upstream factory also not necessarily dares to begin to produce, the downstream retailer also not necessarily dares to want ; 如果有一些中间批发商想铤而走险,他去找自己的上游,上游工厂也未必敢开工生产,下游零售商也未必敢要; If the floor retailer wants to take risks, that was more troublesome, others easily speak, wants to sell the goods but to take radically does not receipt. 如果是底层零售商想铤而走险,那就更麻烦了,他人轻言微,想卖货但根本就拿不到货。 Therefore, once the chain break of production, wholesale and retail, pirated the commodity to lose the existence soil. 所以,一旦生产、批发、零售的链条断裂,盗版商品就失去了存在的土壤。 Solved the adverse impact of pirating, Li Mu decided to continue the influence of deep plowing bear panda. 解决了盗版的恶劣影响,李牧决定继续深耕熊猫熊的影响力。 To him, the bear panda is super ip, but currently speaking, the heat degree was enough, the content also has big shortage. 对他来说,熊猫熊就是一个超级ip,但目前来说,热度足够了,内容还有很大的欠缺。 This fellow at present such several sets of cartoon images as well as two sets of honorable person dynamic expression. 这家伙目前就那么几套卡通形象以及两套真人动态表情。 To make the heat degree of bear panda continue, not only need continue to promote the cooperation between bear pandas and top brands, but must continue to promote the new cartoon vivid and new dynamic expression, even must launch many offline propaganda outreach activities. 要想让熊猫熊的热度持续下去,不但要继续推动熊猫熊与顶尖品牌之间的合作,还要继续推出新的卡通形象、新的动态表情,甚至还要推出更多的线下宣传推广活动。 Li Mu is very clear, good ip, if the content is very few short , is to suffer a loss. 李牧很清楚,一个好的ip,如果内容很短、很少,是要吃大亏的。 Reviews the West as well as Japan's operator schema to popular ip, a soap opera wants the viewing ratio to be good enough, can a season then season in the future will pat, a cartoon can also achieve several hundred volumes, this strengthens the ip key point. 反观西方以及日本对热门ip的操作模式,一部电视剧只要收视率足够好,就可以一季接着一季的往后拍,一部漫画也可以做到好几百集,这才是强化ip的关键点。 Li Mu felt, bear panda image many are somewhat frail, because of it, only then the image and movement, the back does not have the story. 李牧觉得,熊猫熊形象多少有些单薄,因为它只有形象、动作,背后没有故事。 Without the story, gives other party stories! 既然没有故事,就给他造些故事！ Li Mu first thinks that first invests a bear panda series animated cartoon. 李牧第一个想到的,就是先投资一部熊猫熊系列动画片。 Appears and disappears like radiant, bear such, the panda compiles worldview and a person to suppose, a background to the bear, then strings together them with main lines and innumerable stories. 就像喜洋洋、熊出没那样,给熊猫熊编造一个世界观、一个人设、一个背景,然后用一条主线和无数小故事把他们串起来。 Makes the animated cartoon the words, is not suitable to take Hyundai / modern as the background, once because integrates the Hyundai / modern background, must deal with human, because human is the founder of Hyundai / modern society. 做成动画片的话,不适合以现代为背景,因为一旦融入现代背景,就必然要跟人类打交道,因为人类才是现代社会的缔造者。 Li Mu does not want to make a cartoon the zoomorphism have happening together with Hyundai / modern human, might as well establish worldview that to it does not have human, is the animal. 李牧不想让一个卡通的动物形象跟现代人类产生交集,不如就给它设定一个没有人类、全是动物的世界观。 Thinks of here, Li Mu thinks of 《Zootopia》 as well as 《Kung Fu Panda》 immediately. 一想到这里,李牧立刻就想到了《疯狂动物城》以及《功夫熊猫》。 《Zootopia》 this movie is very new, inside animal worldview is huge, the animal that almost can think of all has in, the lead is one has a dream wants to become the rabbit of police. 《疯狂动物城》这部电影很新,里面的动物世界观非常庞大,几乎能想到的动物在里面全都有,主角是一只做梦都想成为警察的兔子。 Which year 《Kung Fu Panda》 is screens, Li Mu is unclear, however the 《Kung Fu Panda》 plot, Li Mu remembers as before profoundly. 《功夫熊猫》是哪年上映的,李牧已经记不清了,但是《功夫熊猫》的剧情,李牧依旧记忆深刻。 Not only inside the pandas named Abao, Abao's foster father and a duck, and turtle, tiger, Manchurian crane, praying mantis, the spirit snake and gold/metal Hou, rhinocero, lesser panda and so on bright animal, the construction of animal world does not have 《Zootopia》 is so complex, because integrated the China unique Wuxia style, therefore also seems especially plentiful. 里面不但有一只名叫阿宝的熊猫,还有阿宝的养父、一只鸭子,以及乌龟、老虎、仙鹤、螳螂、灵蛇、金猴、犀牛、小熊猫等等性格鲜明的动物,动物世界的架构并没有《疯狂动物城》那么复杂,但因为融入了华夏特有的武侠风格,所以也显得格外丰满。 Both contrast, is the 《Kung Fu Panda》 theme more suitable bear panda. 两者对比一下,还是《功夫熊猫》的题材更适合熊猫熊。 Moreover, 《Kung Fu Panda》 was the ancient China background fuses the Wuxia style, the China element was also more intense. 而且,《功夫熊猫》本身就是古代华夏的背景融合武侠风格,华夏元素也更强烈。 In the Li Mu's mind, has an embryonic form probably. 在李牧的脑海里,已经大概有了一个雏形。 This embryonic form divides two steps, first is to borrow the setting of 《Kung Fu Panda》, the background a small town in China mountain, in the town/subdues is living all kinds of animals, including a panda, named Abao. 这个雏形分两步,第一步是借用《功夫熊猫》的设定,背景就在华夏山里的一个小镇,镇上生活着各种各样的动物,其中有一只熊猫,名叫阿宝。 Abao is in the small town the only panda, his father is a duck that opens the noodles shop, this time Abao just grew up, has dream that becomes the time Grandmaster. 阿宝是小镇上唯一的熊猫,他的爸爸是一只开面条店的鸭子,此时的阿宝刚刚成年,怀揣着一颗成为功夫大师的梦想。 Following plot trend, uses the 《Kung Fu Panda》 repertoire completely. 后续的剧情走向,也完全使用《功夫熊猫》的套路。 However, this is only the first step. 不过,这只是第一步。 The second step, proceeds to push the time axis of story. 第二步,是把故事的时间轴往前推。 Abao in 《Kung Fu Panda》 just started from him grown, told how he becomes the time Grandmaster, then also told the special background of him and his clansman. 《功夫熊猫》里的阿宝是从他刚成年开始的,讲述他如何一路成为功夫大师,然后又讲述他和他族人的特殊背景。 Second step described Abao specially is the childhood panda time, in story that in this town/subdues had, this can set the radiant that type of young route, attracted the audience through the unit story. 第二步就专门描写阿宝还是个幼年熊猫的时候,在这个镇上所发生的故事,这个可以设定成喜洋洋那种低龄路线,通过单元小故事来吸引观众。 As the matter stands, 《Kung Fu Panda》 seizes the big screen and baby, young people and adult market. 这样一来,《功夫熊猫》抢占大荧幕以及幼儿、青少年、成年人市场。 But «Childhood Abao» seizes family's small screen, seizes the babies and young people market. 而《幼年阿宝》则抢占家里的小荧幕,抢占幼儿、青少年市场。 Thinks of this, Li Mu recalls suddenly, 《Kung Fu Panda》 seems like DreamWorks to do. 想到这,李牧忽然记起,《功夫熊猫》好像是梦工厂搞的。 DreamWorks, is Spielberg! 梦工厂,是斯皮尔伯格的啊！ Therefore, Li Mu gives Spielberg to telephone immediately. 于是,李牧立刻给斯皮尔伯格打了个电话。 Everyone was an old friend, making his DreamWorks make an animation big movie to own bear panda, everyone accorded to his need, how could it not be beautiful? 大家都是老相识了,让他的梦工厂给自己的熊猫熊做一部动画大电影,大家各取所需,岂不美哉？ The telephone connection, Spielberg to receiving the Li Mu's call seems somewhat excited. 电话接通,斯皮尔伯格对接到李牧的电话显得有些兴奋。 Li Mu after his smalltalk, then enters the subject, said: „Steve, telephones to have a matter to ask you to help.” 李牧与他客套了一阵之后,便直入正题,道:“史蒂芬,打电话来是有件事想请你帮忙。” Spielberg hastily said: „Which Mr. Li with my also uses such politely, has anything you to open the mouth although.” 斯皮尔伯格急忙说道:“李先生跟我哪还用这么客气,有什么事你尽管开口。” Li Mu said: „I worked out a cartoon image recently, called the bear the panda, should you have hearing?” 李牧说:“我最近搞了一个卡通形象,叫熊猫熊,你应该有耳闻吧？” Spielberg said with a smile: „Naturally, not only there is hearing, I am fans of bear panda.” 斯皮尔伯格笑道:“当然,不只是有耳闻,我个人都是熊猫熊的粉丝。” „That was good.” Li Mu said: „Is this, I want the panda to have custom-made a series big movie to the bear, the animated film, your DreamWorks is the expert who makes the animated film, is interested in doing a big movie of bear panda?” “那太好了。”李牧说:“是这样,我想给熊猫熊定制一个系列大电影,动画电影,你的梦工厂是做动画电影的高手,有没有兴趣搞一部熊猫熊的大电影？” „Bear panda?” Spielberg said subconsciously: „We just opened a new project at the end of last year, is the panda theme, fine arts now already starting vision design.” “熊猫熊？”斯皮尔伯格下意识的说:“我们去年年底刚开了一个新项目,就是熊猫题材的,美术方面现在已经开始着手视觉设计了。” Li Mu hastily closely examines: „What project? What called to facilitate to disclose?” 李牧急忙追问:“什么项目？叫什么方便透露吗？” Spielberg said: „Establishes provisionally named 《Kung Fu Panda》.” 斯皮尔伯格说:“暂定名叫《功夫熊猫》。”