Present Ford, is at the egg to hurt. 时下的福特,正处在蛋疼的时候。 Sometimes makes the enterprise to be very easy to fall into a strange circle, the time staff of 1.0 time do not calculate that many, business is not big, but can make a lot of money, finally the lofty sentiments prepare to take a step to enter 2.0 time time, suddenly discovered, artificial, business was big, money actually more gained are less. 有的时候做企业很容易陷入一个怪圈,1.0时代的时候员工不算多、业务不算大,但能赚不少钱,结果豪情壮志准备迈步走入2.0时代的时候,忽然发现,人工多了、业务大了,钱却越赚越少了。 Ford is so. 福特就是如此。 Magnificent time, Ford was once rising, except for Ford, in the hand has Mercury, Lincoln, Aston Martin, Volvo, Jaguar, Land Rover and other big piles of brands, but brand more profits are lower, even has started to present the enormous financial affairs crisis. 辉煌的时候,福特曾经如日中天,除了福特,手里有水星、林肯、阿斯顿马丁、沃尔沃、捷豹、路虎等一大堆品牌,但是品牌越多利润越低,甚至已经开始出现重大的财务危机。 The financial department of Ford surveys , Ford's loss will be over the next several years getting bigger and bigger, the financial affairs crisis will be getting more and more serious, until draws in the hopeless situation Ford. 福特自己的金融部门测算,未来几年,福特的亏损将越来越大,财务危机会越来越严重,直到把福特拖入绝境。 This time Ford, looks like an originally very successful middle-aged person and old person, but was actually being implicated by children of a group of not zeal, these children also not really want to do to gnaw the old clan, but Ford has not educated, not to plan a successful path them to them, these children can only raise by him. 此时的福特,就像是一个原本很成功的中老年人,但却被一大群不上劲的子女拖累着,这些子女也并非真的想做啃老族,只是福特自己没有把他们教育好、没有给他们规划出一条成功道路,以至于这些子女只能靠他养着。 If is really the parent-child operator, Ford is decidedly impossible to sprout to get rid of the burden the thought that but the key is, makes the enterprise is not the father and son, whose reason causes these child brand not zeal, to Ford, without the ability helps them improve, that best way hurries to get rid of these burdens. 若真的是父子关系,福特断然不可能萌生出甩掉包袱的念头,但关键是,做企业不是做父子,无论是谁的原因导致这些子品牌不上劲,对福特来说,既然没有能力帮助他们改善,那最好的办法就是赶紧把这些包袱全甩掉。 As the matter stands, not only did not have implication, gets rid of the burden time can also by selling the money back and forth chapter of blood of child brand. 这样一来,不仅没有了拖累,甩掉包袱的时候还能靠出售子品牌的钱来回一回血。 Starting from last year, the form of auto industry is not good, particularly Ford with using in common the established automobile enterprise, the system extremely fat and frayed, controls, the product competitiveness to be insufficient like this insufficiently, the distribution has the major flaw, all businesses look like one group of messes, wants to manage cannot clear off, only has it cuts off. 从去年开始,汽车行业的形式一直不是太好,尤其是福特与通用这样的老牌汽车企业,制度臃肿、内耗严重、品控不够、产品竞争力不足、销售网络存在重大缺陷,所有的业务就像是一团乱麻,想理根本理不清,唯有将其斩断。 Considering nowadays situation, Ford although wants to sell out several child brands, but still had not found the right opportunity to act, in Ford opinion, this stage, feared that is nothing automobile enterprise, but also in these brands to own is interested, because these brands have degenerated into the inferior asset. 鉴于现如今的大势,福特虽然很想卖掉几个子品牌,但也一直没有找到合适的机会出手,在福特看来,这个阶段,怕是没有哪个汽车企业,还对自己手里这几个品牌感兴趣,因为这些品牌已经沦为劣质资产。 Now, these child brands look like does not have any profitability, but oneself capacity for food strange big the great infant, any enterprise wants to buy, not only need spend the big cash purchases, after purchasing the first matter, is continues to feed these great infants, once otherwise misses a meal, the great infant died, that all investments throw away carelessly. 现在,这几个子品牌就像是没有任何盈利能力,但自身饭量又奇大的巨婴,任何企业想买回去,不但要花大笔现金收购,收购回去之后的第一件事,就是继续喂养这几个巨婴,否则一旦断顿,巨婴死掉,那所有的投入都打了水漂。 Who under this economic situation, will increase how many eating meal mouths to oneself? 谁会在这种经济形势下,给自己增加几张吃饭的嘴？ Said that is the great infant, is descriptions of composed faction, actually these child brands are ten thousand tons giant beast, who buys to ride on whose neck, if capable of shouldering, that all said that if could not shoulder, these great infants can run over him immediately. 说是巨婴,都是婉约派的形容,其实这几个子品牌就是万吨巨兽,谁买回去就骑在谁的脖子上,要是有能力扛得住,那一切都好说,要是扛不住,这几头巨婴立刻就能把他压死。 However, Ford has a dream also didn't expect, really some people want under this economic situation, to purchase oneself child brand unexpectedly, moreover an opens the mouth, is to buy three. 但是,福特做梦也没想到,竟然真的有人想在这种经济形势下,收购自己的子品牌,而且一开口,就是要买三个。 When Davisson with the Ford's board president Bill Ford( Boss ill 当戴维森跟福特的董事会主席小比尔・福特(bill F Word ford jr.) rephrased in own words after Li Mu's intention, Ford family's current helmsman Bill Ford was startled the chin to be about to be dislocated. jr.)转述了李牧的意向之后,福特家族现任的掌舵人小比尔・福特惊得下巴都快脱臼了。 He cannot believe, Li Mu only walks in the high-tech industry most front representative figure, will be interested in the traditional manufacture unexpectedly. 他不敢相信,李牧这样走在高新技术产业最前沿的代表性人物,竟然会对传统制造业感兴趣。 Oneself have with Silicon Valley that helps the internet rich and powerful people contact, this group of people, the eyeball child long/grows in the top of the head, is the expert of self-praise, wishes one could to buy the pair shoes to inscribe „morals” in the foot, tells you him to stand in the moral high ground forever. 自己不是没跟硅谷那帮互联网富豪接触过,这帮人,眼珠子长在头顶上,一个个都是自我标榜的高手,恨不得买双鞋在鞋面上写上“道德”,来告诉你他永远站在道德制高点上。 Bill Ford thought that Silicon Valley that group of people do not have the meaning specially, matter some that although they make are truly fierce, but this group of people are really truly no interesting. 小比尔・福特觉得硅谷那帮人特别没意思,虽说他们做的事情有些确实很厉害,但这帮人确实真的没什么意思。 Generally, you said the petroleum industry to him, he said the greenhouse effect on you ; You chatted the national will with him, he chatted the lg Boss t equal rights with you ; You discussed Ford Motor Company with him, he chatted Prius with you, in their group of person eyes, Prius is the car industry future development direction, all traditional fuel automobiles were let the global warming the devil. 一般情况下,你跟他说石油产业,他跟你说温室效应;你跟他聊国家意志,他跟你聊lgbt平权;你跟他谈福特汽车,他跟你聊普锐斯,在他们这帮人眼里,普锐斯才是汽车产业未来的发展方向,所有传统的燃油汽车都是让全球变暖的恶魔。 Bill Ford is most repugnant such bird man, everyone is the US (America) person, whose his mother does not know whose Ah? 小比尔・福特最反感这样的鸟人,大家都是美国人,谁他妈不知道谁啊？ You usually live over five Ten Million USD one set of villas in Bay area, a villa skylight is power consumption several thousand kwh, sends these several thousand kwh electricity not to know how much greenhouse gas must burn, finally did you go out a Prius to run to say the environmental protection to me? Said the global warming? I may go to your Sir. 你们平时都在湾区住着超过五千万美元一套的别墅,别墅一天光是耗电就几千度,发这几千度电不知道要燃烧多少温室气体,结果你出门开一辆普锐斯跑来跟我说环保？说全球变暖？我可去你大爷的吧。 Because knew that this bird man were many, Bill Ford's rich and powerful people to the Silicon Valley and internet rich and powerful people are very unsatisfied, naturally he is also clear, these people are also discontented with oneself. 正因为认识这种鸟人多了,小比尔・福特对硅谷的富豪、互联网的富豪十分不满意,当然他也清楚,那些人同样也对自己不满。 Why this is also, he does not do clearly, Li Mu takes internet industry peak existence, will be interested in the traditional auto industry unexpectedly. 这也是为什么,他搞不明白,李牧作为互联网行业最顶尖的存在,竟然会对传统汽车行业感兴趣。 This does not conform to the person to suppose probably! 这好像不太符合人设啊！ Moreover, was the Li Mu's appetite was too a little ruthless, do Jaguar, Land Rover and Volvo, he want to take away wholesale? 而且,李牧的胃口是不是有点太狠了,捷豹、路虎、沃尔沃,他想一揽子全拿走？ This feels, probably a vegetarian, suddenly arrives at itself in front, is pointing at a pig, a cow and an elephant, said: „Excuse me, how these three sell, my accurate one breath eats.” 这给人的感觉,就好像一个素食主义者,忽然来到自己面前,指着一头猪、一头牛和一头大象,说:“劳驾,这三个怎么卖,我准一口气都吃掉。” He gawked to confirm for a long time with Davisson: „Isn't Davisson, you joking with me? Can Li Mu buy my three brands?” 他愣了好久才跟戴维森确认道:“戴维森,你不是在跟我开玩笑吧？李牧要买我三个品牌？” „Has not joked with you.” Davisson said: „I was helped him be a go-between by the Li Mu's request, if you interested, I can arrange your both sides to find a time to sit to chat.” “没跟你开玩笑。”戴维森说:“我就是受了李牧的委托来帮他牵线的,你如果有兴趣的话,我可以安排你们双方抽个时间坐下来聊一聊。” Bill Ford cannot bear ask: „Davisson, we were also the old friends, can you tell me, why was Li Mu interested in the traditional auto industry?” 小比尔・福特忍不住问:“戴维森,咱们也算是老相识了,你能不能告诉我,李牧为什么对传统汽车行业感兴趣？” „I do not know that......” Davisson said earnestly: „I have also urged Li Mu, the auto industry now is not very good, moreover this industry compares with the internet industry, does not have any merit, the fund seizure quantity big, returns to this cycle to be long, the operational risk is higher, but Li Mu as if does not care.” “我也不知道……”戴维森认真的说:“我也劝过李牧,汽车行业现在不是很好,而且这个行业跟互联网行业比起来,没有任何优点,资金占用量大、回本周期漫长、经营风险更高,但李牧似乎并不在意。” Saying, Davisson supplements one, said: „He should be to some auto industry interests, I thought that should like personally.” 说着,戴维森补充一句,道:“他应该是对汽车行业有些兴趣吧,我觉得应该是个人爱好。” „Likes...... Bill personally” Ford could not bear say: „If likes personally, buys Aston Martin is not good? The price is inexpensive, moreover produces is the performance car(riage)s.” “个人爱好……”小比尔・福特忍不住说:“如果是个人爱好的话,把阿斯顿马丁买走不是挺好？价钱不贵,而且生产的都是性能车。” Davisson said with a smile: „What's wrong? I listen to your meaning, doesn't plan to sell? If not plan to sell, I said one to Li Mu.” 戴维森笑道:“怎么？我听你这意思,是不打算卖？如果不打算卖的话,我就跟李牧说一声。” „Not.” Bill Ford hastily said: „All discussed well, since Li Mu is interested, I can chat with him, or we first send people to meet to contact respectively, has a look at wish of both sides, in principle, so long as the price is appropriate, Ford's all assets have the possibility of sell.” “不不不。”小比尔・福特急忙说道:“一切都好商量,李牧既然有兴趣,那我可以跟他聊一聊,或者我们先各自派个人见面接触一下,看看双方的意愿,原则上来说,只要价格合适,福特的一切资产都有出售的可能。” Davisson said: „Such being the case, I conveyed your original words to Li Mu, you can first communicate, then looked how then to arrange.” 戴维森说:“既然如此,那我就把你的原话转达给李牧了,你们可以先沟通一下,然后看接下来怎么安排。” „Good!” Bill Ford said with a laugh: „That troubled you to help me convey.” “好！”小比尔・福特笑着说:“那就麻烦你帮我转达了。” Made the telephone call, Bill Ford immediately excited fierce shook the fist, blurts to roar: „Yes!” 挂了电话,小比尔・福特立刻兴奋的猛一挥拳,脱口吼了一声:“yes！” Afterward, he presses down on the desk exempting of plane to raise as well as call immediately quickly, after the connection, immediately says: „Lauren, making the board of directors arrive at my office in the members of group immediately.” 随后,他立刻按下办公桌上座机的免提以及快捷呼叫,接通后立刻说:“劳伦,让董事会在集团的成员立刻到我办公室来。” After several minutes, the elasis in Ford Group arrives at Bill one after another Ford's office. 几分钟后,福特集团的董事会成员陆续来到小比尔・福特的办公室。 Ford Motor Company Group although is a listed company, but the Ford families also surpass 70% through various channel holdings, in the strict sense said, this is a family firm, therefore, who regardless of all previous CEO is, they are only the professional managers who the Ford families hire, in true significance ** on, simply does not have the independent decision-making power. 福特汽车集团虽然是一家上市公司,但福特家族还通过各种渠道控股超过70%,严格意义上说,这就是一个家族企业,所以,无论历届ceo是谁,他们都只是福特家族雇佣的职业经理人,在真正的重大**上,是根本没有独立决策权的。 Because of this, arrives at Bill Ford office, basically is the Ford family's direct line member, most people are surnamed Ford, a few are the Ford family's wife's or mother's family, the cousin or the son-in-law. 正因为如此,来到小比尔・福特办公室的,基本上全是福特家族的直系成员,多数人都姓福特,少数几个是福特家族的外戚,表亲或者女婿。 Bill Ford's office space exceeds 200 square meters, even if comes in one after several other people, does not seem crowded. 小比尔・福特的办公室面积超过两百平米,即便陆续进来十几个人,也一点都不显得拥挤。 The determination today the elases after company arrives, Bill Ford opens the mouth saying: „Makes everyone come to have a news to with everyone announce.” 确定今天在公司的董事会成员都到场后,小比尔・福特开口道:“让大家过来是有一个消息要跟大家宣布。” Speaking of here, Bill Ford, without delays slightly much then enters the subject: „The Muye Science and Technology founder and chairman Li Mu, expressed a purchase intention through G family's Davisson to me, he to our group affiliated Volvo, Jaguar and Land Rover three brands is interested, intends to pack to purchase.” 说到这儿,小比尔・福特微微一顿,没有多耽搁便直入正题:“牧野科技的创始人、董事长李牧,通过g家族的戴维森向我表达了一个收购意向,他对我们集团旗下的沃尔沃、捷豹、路虎三个品牌感兴趣,有意打包收购。” This saying exit|to speak, everyone is dumbfounded. 这话一出口,所有人都目瞪口呆。 Their surprised reasons, with Bill Ford, therefore everyone guesses in abundance, even some people suspected that this is a practical joke. 他们惊讶的缘由,与小比尔・福特一样,于是大家揣测纷纷,甚至有人怀疑这本身就是一场恶作剧。 However, Bill Ford interrupted their discussion, opens the mouth saying: „I about Davisson quite knew, he will not be definitely fabricated, as for Li Mu that side, this person has so many industries, is impossible to have the time to play what practical joke with us, from the worth, his time is more precious than our time.” 不过,小比尔・福特打断了他们的议论,开口道:“我对戴维森还是比较了解的,他肯定不会无中生有,至于李牧那边,这个人有那么多产业,不可能有时间跟我们搞什么恶作剧,从身价上来看,他的时间比我们的时间更宝贵。” Immediately some people open the mouth saying: „Li Mu person silly money are many, might as well take advantage that this opportunity knocks his one well.” 立刻有人开口道:“李牧人傻钱多,不如趁这个机会好好敲他一笔。” Bill Ford asked back: „You thought that you are more intelligent than Li Mu? Blackmails him? If he can be blackmailed by you casually, he was impossible to have today's net worth, I had only heard Li Mu knocked others one, without hearing some people can knock his one, did not believe you to have a look at Google to know.” 小比尔・福特反问:“你觉得你比李牧聪明吗？敲诈他？如果他能随便被你敲诈,他也不可能有今天的身家了,我只听说过李牧敲别人一笔,没听说有人能敲他一笔的,不信你看看谷歌就知道了。” Also a face wants to seize the chance to knock a Li Mu Ford family member a moment ago in high spirits, immediately fades. 刚才还一脸兴冲冲想趁机敲李牧一笔的福特家族成员,立刻就蔫了下去。 Bill Ford said right, Li Mu, if casual who can knock a fool, his company is impossible to achieve today's situation. 小比尔・福特说的没错,李牧要是个随便谁都能敲一笔的冤大头,他的公司根本不可能做到今天的地步。 What is opposite with it, Li Mu simply is a worldly person, plans is especially accurate, wants to knock he words that others plan, finally definitely has bad luck. 与之相反的是,李牧简直就是个人精,算计别人算计的格外精准,想敲他一笔的话,结果肯定是自己倒霉。 At this time, Bill Ford also said: „Called everyone, to not solicit everyone's suggestions, but informed everyone this matter, simultaneously informed everyone my attitude, the price that so long as Li Mu gave was appropriate, these three brands, we make a move immediately!” 这时,小比尔・福特又道:“把大家叫过来,不是为了征求大家的意见,而是告知大家这件事情,同时告知大家我的态度,只要李牧给的价格合适,这三个品牌,我们立刻出手！”