An automobile brand, or explodes a model, depended , is not only the technology, has the outward appearance, in the decoration, to propagandize as well as post-sale. 一个汽车品牌,或者爆款车型,靠的不光是技术,更有外观、内饰、宣传以及售后。 If really must to these five factor computation percentages, Li Mu think that the technology are most can account for 30%, the outward appearance and modeling can account for at least 4-50%, especially to the female user, the proportion that in the outward appearance the decoration can account for is higher. 如果真要给这五个因素计算百分比,李牧觉得技术最多能占30%,外观和造型能占至少4-50%,尤其对女性用户来说,外观内饰能占到的比重更高。 Actually is a technology of car(riage) business, is greatly overall bad, the power of BMW high power 2.0 t engine, in normal condition, if achieved 250 horsepowers, that Mercedes, Audi, Toyota and Ford even Cadillac's the power of 2.0 t high output engine, can certainly bite about BMW ± 10. 其实一线车企的技术,整体上是大差不差的,宝马高功率2.0t发动机的动力,正常情况下如果做到了250马力,那奔驰、奥迪、丰田、福特甚至凯迪拉克的2.0t高功率发动机的动力,也一定能咬住宝马左右。 As for the control feeling and comfort these, different people have different views the matter that and different people have different views, the only outward appearance plays the part of , is most direct-viewing. 至于操控感、舒适感这些,是仁者见仁、智者见智的事情,唯独外观与内饰,才是最直观的。 Land Rover aurora that compact automobile body and narrow space, just went on the market time internally increases price 200,000, why? Mainly is because attractive, at that time that time, the modeling of aurora was existence of instant kill level. 路虎极光那紧凑的车身、狭窄的空间,刚上市的时候在国内加价二十万,为什么？主要就是因为好看,在当时那个时代,极光的造型是秒杀级的存在。 But in how many years then, the Land Rover aurora was also why cool? 200,000 can open goes home? The main reason, is actually aesthetic weary, the model for several years, plays the part of basically no change in the outward appearance in, finally vanishes however the people. 但为什么在而后的几年,路虎极光又凉凉了？以至于二十万就能开回家？主要的原因,其实是审美疲劳,车型几年如一日,在外观与内饰上基本上没什么变化,最后泯然众人矣。 All models must keep updating, but not necessarily each update can guarantee successfully, even Toyota does not have such skill. 所有的车型都要不停换代,但未必每一次换代都能保证成功,即便是丰田也没有这样的本事。 Some many sales volume very good models, because of updating the failure walks into desolately, the aurora is a model. 有很多销量很好的车型,因为换代的失败而走入落寞,极光就是一个典型。 It with taking in all the beautiful scenery to be the same, the basic over ten thousand years are invariable and unshakeable, but have not taken in all the beautiful scenery that strong compelling standard, therefore are naturally getting more and more low. 它和揽胜一样,基本上万年不变、雷打不动,但又没有揽胜那么坚挺的逼格,所以自然越来越低迷。 Besides the aurora, a model is South Korean Hyundai / modern a suv model that names as ix35. 除了极光,还有一个典型是韩国现代一款命名为ix35的suv车型。 This model of car(riage) in the past was also the extremely best-selling exploding funds, because the modeling utilized many three-dimensional lines, came up to be very scary in that age at first sight. 这款车当年也是极度畅销的爆款,因为造型运用了许多立体线条,在那个年代乍一看上去特别唬人。 At least three years, ix35 in China each month sales volume over 10,000, the gradual defect of failure as well as performance-to-price ratio of because updating, this model of car(riage) once extreme low. 至少有三年的时间,ix35在华夏每月的销量都在一万台以上,不过因为换代的失败以及性价比的逐渐缺失,这款车曾经一度极端低迷。 Therefore , the consumers are the visual animal, if a performance, outward appearance and price car(riage) are very balanced, the function of that outward appearance was unable to demonstrate, but if an outward appearance of car(riage) is very bad, or the outward appearance is very good, the disparity pulls open immediately. 所以说,消费者都是视觉动物,如果一辆车的性能、外观、价格都很均衡,那外观的作用还不太能显示出来,但如果一辆车的外观很差,或者外观很好,差距就立刻拉开了。 In the past Mercedes internally also bleak a long time, afterward was depends on brand-new one set of outward appearance to play the part of the design style in to get up in China awesome again. 当年奔驰在国内也萧条过很长一段时间,后来是靠着全新的一套外观与内饰设计风格才重新在华夏牛逼起来。 Mercedes after entering 2000, had not risen in China truly, until 2014-2015 years, they welcomed the true transition. 奔驰在进入2000年以后,在华夏一直没有真正崛起,直到2014-2015年,他们才迎来了真正的转折。 The new S level sedan and E level sedan and C level sedan was released, the car(riage) departments of three different scales used the latest design . Moreover the design language that Mercedes using ties for the first time in S, fused on the E level and C level, was known as that was „family designs”. 新款s级轿车、e级轿车、c级轿车先后推出,三款不同档次的车系全部采用了最新的设计,而且奔驰第一次把用在s系上的设计语言,融合到了e级与c级身上,号称是“家族设计”。 Therefore, past Mercedes C and E became 300,000 prices and 500,000 price outward appearances attractively, to play the part of the most luxurious model, the sales volume rose, fought a brilliant turnaround. 于是,当年的奔驰c、e成了30万价位、50万价位外观最漂亮、内饰最豪华的车型,销量一路上扬,打了一场漂亮的翻身仗。 The Mercedes new E atmosphere lamp is called the disco night club wind, but some innumerable consumers pay as before, one month can sell out about 20,000, compared with a6l and BMW 5 is in addition also many, why? Isn't attractive? 奔驰新e的氛围灯被戏称为迪厅夜店风,但依旧有无数消费者而买单,一个月能卖掉将近两万辆,比a6l和宝马五系加起来还多,为什么？不就是好看吗？ Afterward Mercedes gets to know the benefits, used on the similar design language glk update model glc, similarly sold greatly. 随后奔驰尝到甜头,把同样的设计语言用到了glk的换代车型glc上,同样大卖。 Therefore Mercedes solid in the throne of king of decoration, the sales volume rose successively. 于是奔驰坐实了内饰之王的宝座,销量节节攀升。 Then, what after 2015 was Mercedes technically has to promote? 那么,2015年之后的奔驰是技术上有了什么提升吗？ Not. 并没有。 Reason that can sell leniently, the main reason is attractive. 之所以能够一路卖到手软,最主要的原因就是好看。 Attractive-looking, in plays the part of also attractively, but to consumer, so long as attractive as certain extent, what performance-to-price ratio, the odd amounts and total ratio, the breakdown ratio and path Zao, embryo chirp, wind chirp, the abnormal noise even service attitude, after can lose to the brain . 外观好看,内饰也好看,而对消费者来说,只要好看到一定程度,什么性价比、零整比、故障比、路噪、胎噪、风噪、异响甚至服务态度,都可以丢到脑后。 On the other hand, looking for the partner isn't same? 话说回来,找对象不也一样吗？ If the opposite party appearance is ordinary, whose name regardless of the men and women will select the school record, the character , the moral behavior and family background even bridegroom's gift to bride's family and dowry opposite party, to purchase homes and write. 如果对方长相一般,无论男女都会挑对方的学历、性格、人品、家庭背景甚至彩礼、嫁妆、买不买房、写谁的名字。 If the opposite party attractively to the explosive table, after these other factors will be thrown into the brain, even if the opposite party besides is much longer has no merit to speak, also as before many pursuer four pursues. 如果对方长得好看到爆表,那些其他的因素都会被抛到脑后去,哪怕对方除了长得好之外一无是处,也依旧有大量追求者四名追求。 Is longer much the star, by digging out Fig. one year can gain several hundred million ; 长得好看的明星,靠抠图一年能赚几个亿; It is not good-looking the star, laborious one year works to a frazzle the money of making possibly not to dig out chart that one day to earn much ; 长得不好看的明星,辛苦一年累死累活赚的钱可能还没有抠图那位一天赚得多; Is longer much the female student, even if worked as slightly three, was hit many people to stand to defend against injustice for her on the avenue by the first wife ; 长得好看的女生,哪怕是当了小三,在大街上被原配打都有很多人站出来为她打抱不平; It is not good-looking the female student, even if holds three facing the street slightly, wants to beat severely her one also to be stood the stop accusation by many people. 长得不好看的女生,哪怕是当街抓住小三,想痛打她一顿还被很多人站出来阻拦指责。 Is longer much the singer, is calling the song that records to Mike anemology dog on the major rankings ; 长得好看的歌手,对着麦克风学狗叫录出来的歌都能上各大排行榜; It is not good-looking the singer, has the talent to have the strength again in addition going all out effort, most is changes a song favorite is not red. 长得不好看的歌手,有天赋有实力再加上拼命努力,也最多是换一个歌红人不红。 In the final analysis, two characters, face/color control. 说到底,就两个字,颜控。 face/color control is the essence of society is, or is the social most people's essence is. 颜控就是社会的本质所在,或者说,是社会大部分人的本质所在。 The values that although this face controls twist very much, but people of truly many paying. 虽说这种颜控的价值观很扭曲,但确实不乏买单的人。 Such truth, uses on the automobile is also suitable. 这样的道理,用在汽车上同样适用。 If Li Mu receives Volvo this year, then creates the Land Rover aurora Volvo xc60 the appearance, this model of car(riage) can sell to explode in the world ; 如果李牧今年把沃尔沃收了,然后把沃尔沃xc60造成路虎极光的样子,这款车能在全球卖到爆; If Li Mu can add on Mercedes in xc60 of aurora modeling in plays the part, this model of car(riage) was simply invincible, can walk sideways in the entire world auto market, in front of suv of this rank, Mercedes, BMW, Audi, Toyota, Honda, Ford and general, no way. 如果李牧能在极光造型的xc60里面加上奔驰的内饰,这款车简直无敌了,在全世界汽车市场能横着走,在这个级别的suv面前,奔驰、宝马、奥迪、丰田、本田、福特、通用,都没戏。 If Li Mu can the new Audi a4l modeling, bring to place one 15- on the Boss level vehicles of 250,000 ranks, again Mercedes in plays the part of, regardless of it wraps Jaguar to wrap/sets of the Volvo sign, can being able to find family/home that Camry and Accord such high-selling item hit ; 如果李牧能把新奥迪a4l的造型,拿来放在一款15-25万级别的b级车上,再把奔驰的内饰拿进去,无论它套捷豹还是套沃尔沃的牌子,都能把凯美瑞、雅阁这样的畅销货打的找不到家; If Li Mu can in plays the part of the modeling of Mercedes new E level, brings to place on Volvo s80, the C level car(riage) market can also achieve inevitably entire invincible ; 如果李牧能把奔驰新e级的造型和内饰,拿来放在沃尔沃s80上,c级车市场也必然能够做到全无敌; If again and in the decoration the modeling of S level brings, the set on Jaguar xj, can wrest away the dominant position in the D level car(riage). 要是再把s级的造型和内饰拿来,套在捷豹xj上,在d级车里也能霸占统治地位。 2004 automobile modeling, more than ten years later simply has not resulted in compares, even if looked for the present stage most awesome automobile designer, could not compare aesthetic appreciation of Li Mu completely in this aspect. 2004年的汽车造型,跟十几年后根本没得比,哪怕把现阶段最牛逼的汽车设计师找来,也完全比不上李牧在这方面的审美。 But Li Mu must do, looks for the designer team, like designing Panda Bear, tells the designer who oneself want little, lets them according to own memory, helped oneself return to original state these classical model modeling to be OK little. 而李牧要做的,就是找个设计师团队,像设计熊猫熊一样,把自己想要的一点点告诉设计师,让他们按照自己的记忆,一点点帮自己把那些经典车型的造型还原出来就可以了。 So long as, in the decoration handles the outward appearance, the product competitiveness can promote a big truncation. 只要把外观、内饰搞定,产品竞争力就能提升一大截。 By that time, Mercedes, BMW, Audi, Porsche, Toyota, Honda and Mazda, the modeling that all can copy all copies, so long as can guarantee that several years in comprehensive being in the lead that the appearance molding as well as in plays the part, enough established the Muye Automobile Group top position. 到那个时候,就把奔驰、宝马、奥迪、保时捷、丰田、本田、马自达,所有能抄的造型全都抄出来,只要能保证几年时间在外观造型以及内饰上的全面领先,就足够奠定牧野汽车集团的顶尖地位了。 By that time, exceeding Toyota is inevitable. 到那个时候,超越丰田就是必然的。 Moreover, in auto market total quantity invariable situation, if Muye Automobile Group did successfully, that was equal to snatching in oneself bowl the others' food in bowl, when the time comes virtue was the car(riage) or the day is a car(riage), may be greatly affected. 而且,汽车市场总量不变的情况下,如果牧野汽车集团做成功了,那就等于是把别人的碗里的饭抢到了自己碗里,到时候无论是德系车还是日系车,有可能都会受到很大的影响。 In that case, exceeding Toyota was not the dream. 那样一来,超越丰田就更不是梦了。 Let alone, oneself have the Tesla technical in addition to hold, pursues hybrid of Toyota using the Tesla technology, the issue should not be big. 更何况,自己还有特斯拉的技术加持,利用特斯拉的技术去追丰田的混动,问题应该不会太大。 In addition, many quite alternative but can enhance the model attraction the new technology, for example entire liquid crystal gauge board and man-machine interaction as well as car(riage) networking system. 除此之外,还有许多比较另类但很能提升车型吸引力的新技术,比如全液晶仪表盘、人机交互以及车联网系统。 The cost of entire liquid crystal gauge board is not high, but compels the standard is actually not general two high, if invests research and development and manufacturing enterprise of liquid crystal gauge board now, attains in the market to compete with the opponent the mature liquid crystal gauge board technology as soon as possible, can be pulled open a body by own product with the competitor. 全液晶仪表盘的成本并不高,但逼格却不是一般二般的高,如果现在投资一家液晶仪表盘的研发与生产企业,尽早把成熟的液晶仪表盘技术拿到市场上跟对手竞争,又能让自身的产品跟竞争对手拉开一个身位。 In this regard, the Volvo safety work can also become a in addition to hold, if to high-end model entire standard configuration one set of pre- collision system, the competitiveness will also obtain very big promotion. 在这一点上,沃尔沃的安全技术也能成为一个加持,如果给中高端车型全标配一套预碰撞系统,竞争力也会得到很大提升。 Like Li Mu with Elon such that Musk said that the achievement exploding funds one after another, can inevitably an achievement top automobile enterprise. 就像李牧跟埃隆・马斯克说的那样,成就一个接着一个的爆款,就必然能够成就一个顶尖的汽车企业。 Tesla previous life new time, depends on models to take the world, but only this model makes the Tesla reputation big chirp, only in depends on plays the part in that gigantic liquid crystal to control the screen, makes the innumerable consumers go after like ducks. 特斯拉上辈子刚出道的时候,就靠一辆models走天下,但只这一款车型就让特斯拉名声大噪,只靠着内饰那一块硕大的液晶中控屏,就让无数消费者趋之若鹜。 Afterward modelx by that pair of gull wing door, became explodes the funds similarly, model3 that in addition the output could not come up, Tesla did the 4-5 hundred hundred million USD market values, this was explodes the funds the strength. 后来的modelx凭借那一对鸥翼门,也同样成为爆款,再加上产量一直上不来的model3,特斯拉就干到了四五百亿美元的市值,这就是爆款的实力。 Besides these, Li Mu also has own trump card. 除了这些,李牧还有自己的杀手锏。 He has two to build the Operating System team, one is the Apple os team, one is the Android team, these two teams will put out two sets of the world 's top motion intelligence Operating System in the near future, when the time comes, so long as the modification, can make these two sets of system as adaptive as the automobile on slightly, by that time, the car(riage) networking merely is not only a concept. 他有两个能够打造操作系统的团队,一个是苹果os团队,一个是安卓团队,这两个团队在不久的将来就将拿出两套世界顶尖的移动智能操作系统,到时候,只要稍加改动,就可以让这两套系统适配到汽车身上,到那个时候,车联网绝不仅仅只是一个概念。 It seems like the later generation, Apple carplay also becomes an important reference standard that the user chooses the car(riage), supports the carplay car(riage), can better with the Apple iPhone cell phone adaptive, brings a better experience by car, Apple is not an automobile company, therefore any automobile can apply to use carplay to Apple, but, in the future iOS and Android will be own, vehicle-borne system that they will derive will also be own, oneself can completely refuse other car(riage) business to use oneself vehicle-borne system, will build the closed loop that vehicle-borne system will become to be in sole possession , the list on this point, entire world any family/home automobile brand is unable. Oneself contend. 就好像后世,苹果的carplay也成为用户选车的一个重要参考标准,支持carplay的车,能够更好的与苹果的iphone手机适配,给用车带来更好的体验,苹果不是一家汽车公司,所以任何汽车都可以向苹果申请使用carplay,可是,未来ios和安卓都是自己的,他们衍生出来的车载系统也是自己的,自己可以完全拒绝其他车企使用自己的车载系统,把车载系统打造成自己独有的闭环,单就这一点,全世界任何一家汽车品牌都无法与自己抗衡。 Therefore Li Mu believes, Toyota is also good, the populace, the present day pass again moisten, position is not possible to shake, could not resist itself to more than ten years later the exclusive insight and understanding of the world, even Toyota's present profit, almost can be as good as the syntheses of China all car(riage) business profits to be many, but to oneself five years, they must be covered with dust in oneself behind. 所以李牧坚信,丰田也好,大众也罢,现在的日子过得再滋润、地位再不可撼动,都抵挡不了自己对十几年后的世界的独家见地与理解,即便丰田现在的利润,几乎抵得上华夏所有车企利润的综合还要多,但给自己五年时间,他们都要在自己身后吃灰。 By that time, the Aichi of Stuttgart and Japan of Germany, may become the Detroit of Asia and Europe, to traditional industry, once the pillar/backbone enterprise collapses, from the avalanche of building, is not far! 到那个时候,德国的斯图加特、日本的丰田市,有可能会成为亚洲和欧洲的底特律,对传统工业来说,一旦支柱企业倒塌,距离大厦的崩塌,也就不远了！ . m. 。m.