RINAPE :: Volume #18

#1709: Who is it biggest opponent


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Why Davisson cannot comprehend Li Mu to be interested in the automobile, but he is very clear to the Li Mu's financial resource, purchases several poor management automobile brands, is a cinch to Muye Science and Technology radically. 戴维森搞不懂李牧为什么对汽车这么感兴趣,但他心里对李牧的财力很清楚,收购几个经营不善的汽车品牌,对牧野科技来说根本不在话下。 He only works as this is Li Mu as rich and powerful people, expensive hobby, even the loss still makes the inadequate drastic effect on Li Mu, therefore does not have to urge again, immediately promises him, is willing to help him bring both sides together in Ford, helping Li Mu facilitate with the face-to-face talk of Ford. 他只当这是李牧作为一个富豪来说,昂贵的业余爱好,即便亏损对李牧也造不成巨大的影响,于是也就没有再多劝,当即答应他,愿意帮他在福特中间牵线搭桥,帮李牧促成与福特的面谈。 although has not seen Ford's people, but in the Li Mu's mind, has reappeared a grand car industry blueprint. 虽然连福特的人都还没见到,但李牧的脑海中,已经浮现出了一个雄伟的汽车产业蓝图。 Li Mu even thinks that the group name of car industry, the full title called Muye Automobile Group, English named muye 李牧甚至想好了汽车产业的集团名称,全称就叫牧野汽车集团,英文名叫muye motor motor group. group。 Since is the automobile group, that cannot admit in the Muye Science and Technology construction, is translated by the Muye Science and Technology the ownership percentage of investment and existing shareholder, then registers a new group. 既然是汽车集团,那就不能放进牧野科技的架构里,由牧野科技出资、现有股东的持股比例平移,然后注册成一个新集团。 Future Muye Automobile Group, five child brands, will at least have put in the bag Tesla, in Ford hand these three child brands that buys is gains, when the time comes builds one again internally Muye Automobile brand, the strategic plans of five brands were completed. 未来的牧野汽车集团,至少会有五个子品牌,一个是已经收入囊中的特斯拉,还有福特手里这三个买到就是赚到的子品牌,到时候再在国内搭建一个“牧野汽车”品牌,五个品牌的战略部署就完成了。 When the time comes, Tesla is responsible for the research and development and manufacture of battery electric vehicle, and research and development and training of electric drive related technology, are responsible to other child brand output electric drive related technology, to help other brand research and development hybrid models, will be future pure cable car ; 到时候,特斯拉负责纯电动汽车的研发与制造,以及电驱动相关技术的研发与调教,负责向其他子品牌输出电驱动相关技术,以帮助其他品牌研发混动车型,甚至是未来的纯电车型; Other four child brands, Volvo, Jaguar and Land Rover except for being responsible for the production research and development of product line, but also needs to be responsible to Tesla outputs the automobile body technology that Tesla needs, helping Tesla develop more pure cable car, even can help Tesla make the battery electric vehicle ; 其他四个子品牌,沃尔沃、捷豹、路虎除了负责自身产品线的生产研发,还需要负责向特斯拉输出特斯拉所需的车身技术,帮助特斯拉开发更多纯电车型,甚至可以帮助特斯拉生产纯电动汽车; As for Muye Automobile, will mainly be responsible for digesting other four child brands in the future the technologies, makes utmost efforts to develop, first becomes the well-known brand and to grab enough market share in the domestic car, then considers to enter the overseas. 至于牧野汽车,未来主要负责消化其他四个子品牌的技术,全力发展自身,先成为国内知名品牌、在国产车中占据足够的市场份额,然后再考虑进军海外。 In the overall construction setting, five child brands belong to automobile research and development and production in the sector, in addition, Li Mu also prepares itself to invest one automotive sale the sector, not only the distribution build and maintenance of automobile, must form a distribution of straight camp, even is the online distribution. 在整体的架构设定上,五个子品牌都归属到“汽车研发与生产”的版块内,除此之外,李牧还准备自己投资一个“汽车销售”的版块,不只是汽车的销售网络搭建与维护,更要组建一个直营的销售网络,甚至是线上的销售网络。 although under each child brand, will have own research and development department, but Li Mu prepares to throw constructs a group nature the R & D center, the technologies of collection all brands with a body, make the research and development of higher adaptive technology, for example man-machine interaction and car(riage) networking and other future automobile industry quite important areas of technology. 虽然在每一个子品牌旗下,都会有自己的研发部门,但李牧还是准备投建一个集团性质的研发中心,集所有品牌的技术与一体,同时也做更高适配性技术的研发,比如人机交互、车联网等未来汽车行业比较重要的技术领域。 The fund scale of if according to such scale construction, that entire Muye Automobile Group needing, may break through 500 hundred million USD and even higher. 如果按照这样的规模架构,那整个牧野汽车集团需要的资金规模,有可能突破五百亿美元甚至更高。 However is good because of also has the bank and investment bank, before the financial crisis arrives, Li Mu also has the 3-4 year the Venture Capital hand gains the huge fund from the bank as well as in entire world. 不过好在还有银行与投行在,在金融危机到来之前,李牧还有三四年的时间从全世界的银行以及风投手中获取巨额资金。 The automobile manufacture industry is not a profit cycle very long industry, if the operation is appropriate, actually the profit is not difficult. 汽车制造行业并不是一个盈利周期很漫长的产业,如果运作得当,其实盈利并不难。 Porsche can gain by a cayenne greatly gains especially, Land Rover by taking in all the beautiful scenery with full that the aurora two models gain, even Luck one year can still make ten hundreds of millions USD profits, Li Mu has the experience of later generation, has the powerful capital and propaganda ability, to the Muye Automobile Group future profitability, he will have no worry completely. 保时捷靠一款卡宴就能大赚特赚,路虎靠揽胜和极光两个车型赚的盆满钵满,即便吉力一年也能做出十几亿美元的利润,李牧有后世的经验,有强大的资本以及宣传能力,对牧野汽车集团未来的盈利能力,他完全没有任何担心。 When passes after the Davisson ditch, Li Mu immediately gives Elon Musk to telephone. 在与戴维森沟通过之后,李牧立刻又给埃隆马斯克打了个电话。 Li Mu purchasing the idea of Jaguar Land Rover as well as Volvo told Elon Musk, even Elon Musk cannot understand why Li Mu must purchase so many automobile brands all of a sudden. 李牧把收购捷豹路虎以及沃尔沃的想法告诉了埃隆马斯克,即便是埃隆马斯克也不能理解李牧为什么要一下子收购这么多个汽车品牌。 However his Davisson Goldberg understands Li Mu, he knows Li Mu never for hobby in a grand scale handles something, particularly needs to use the large amounts of funds the matter, this one breath must take the Ford three child brands, he believes that Li Mu has certainly the complete plan and plan. 不过他比戴维森高柏更了解李牧,他知道李牧从来不会为了爱好就大张旗鼓的做某件事情,尤其是需要用到大量资金的事情,这次一口气要拿下福特三个子品牌,他相信李牧一定有完整的规划与方案。 Moreover, he also knows, Li Mu calls oneself, definitely is not pure to inform oneself this news, therefore he asks immediately: „Does Chief Li, what need me the coordination to make to work?” 而且,他也知道,李牧给自己打电话过来,肯定不是单纯的为了告知自己这个讯息,于是他立刻问道:“李总,需要我这边配合做什么工作吗?” Li Mu said: I want to make you help me form an automobile and elite team in financial in US (America), when the time comes negotiated with Ford, I needed mature team participation.” 李牧说:“我是想让你帮我在美国组建一个汽车、金融方面的精英团队,到时候与福特谈判,我需要一个成熟的团队参与其中。” Elon Musk said: „Did Tesla have some talents in automobile, financial matches several to be OK again?” 埃隆马斯克说:“特斯拉有一些汽车方面的人才,金融方面再搭配几个应该就可以了吧?” Li Mu said: As far as possible do not affect Tesla own job schedule, this team not only need be responsible for with the negotiations of Ford, but must be responsible for the appraisal of asset, including the relevant intellectual property rights appraisal, waits to negotiate to handle, I hope that this team can become the core management team of group directly, helping me complete the reorganization and optimization of entire group.” 李牧说:“尽可能不要影响特斯拉自身的工作进度,这支团队不但要负责跟福特的谈判,还要负责资产的评估,包括相关的知识产权评估,等谈判搞定,我希望这个团队能够直接成为集团的核心管理团队,帮助我完成整个集团的重组和优化。” Elon Musk calls out in alarm one, said: Chief Li, can you form an automobile group?” 埃隆马斯克惊呼一声,道:“李总,你这是要组建一个汽车集团吗?” Right.” Li Mu said with a smile: I must form one like the populace, general, Ford as well as Toyota automobile group, moreover is stretches across the fuel power, the hybrid power and new energy power ultra-large vehicle group!” “没错。”李牧笑道:“我要组建一个像大众、通用、福特以及丰田一样的汽车集团,而且是横跨燃油动力、混合动力以及新能源动力的超大型乘用车集团!” Elon Musk had a scare by the Li Mu's ambition, the internet person can such crazy investment entity industry, particularly the traditional manufacture, Li Mu possibly be only. 埃隆马斯克李牧的野心吓了一跳,互联网人能这么疯狂投资实体行业,尤其是传统制造业的,李牧可能是唯一的一个。 In entire Silicon Valley, even the internet enterprise in the world, has a unique atmosphere, all people who make internet, thought what oneself is engaged is the high-tech industry, therefore thinks little to the traditional industry, even there is an intense discrimination. 在整个硅谷,甚至全世界的互联网企业,都有一种独特的风气,所有做互联网的人,都觉得自己从事的是高新技术产业,所以对传统产业非常不以为意,甚至有强烈的歧视。 They got the label of high technology and new technology talent to oneself bone, regardless of makes anything, likes closing up toward the concept of high technology and new technology, therefore has no relations with the high technology and new technology, who is disinclined to do, disdains to do. 他们给自己的骨子里打上了高新技术人才的标签,所以无论做什么,都喜欢往高新技术的概念上靠拢,所以与高新技术没什么关系的,谁都懒得去做,也不屑去做。 Once the internet person makes the traditional business, then without a doubt, he will certainly transplant the concept of high technology and new technology to the traditional business, he wants certainly to subvert the traditional business, if makes the traditional business with the traditional way, he will certainly not be interested. 一旦互联网人去做传统行业,那么毫无疑问,他一定会把高新技术的概念移植到传统行业里去,他一定想要颠覆传统行业,如果只是用传统的方式做传统行业的话,他一定不会感兴趣。 This why Elon Musk will make Tesla probably, rather than buys Ford or uses in common an affiliated brand. 这就好像为什么埃隆马斯克会做特斯拉,而不是买下福特或者通用旗下的一个品牌。 Elon Musk wants, does not enter the traditional auto industry, but wants to subvert the traditional auto industry, therefore invested Tesla this new energy automobile industry. 埃隆马斯克想要的,不是进入传统汽车行业,而是想颠覆传统汽车行业,所以才投资了特斯拉这种新能源汽车产业。 To Elon Musk such person, if makes him do a traditional automobile brand, he will think that is hitting his face completely. 埃隆马斯克这样的人来说,要是让他去搞一个传统汽车品牌,他会觉得那完全是在打他的脸。 Even aerospace industry, this brothers must fuse the new concept. 甚至连航空航天这种产业,这哥们也要把新的概念融合进来。 Therefore the Elon Musk hard to imagination, why Li Mu must such on a grand scale does the traditional automobile, but must buy three traditional automobile brands. 所以埃隆马斯克难以想象,李牧为什么要这么大张旗鼓的搞传统汽车,还要一口气买三个传统汽车品牌。 Moreover, he does not favor the future traditional automobile manufacture industry, the present stage, the established car(riage) business has many going on living, the automobile brand that is new hears something never heard of before. 而且,他也不看好未来的传统汽车制造行业,现阶段,老牌车企都有很多活不下去,新起来的汽车品牌就更是闻所未闻。 Therefore Elon Musk urged Li Mu saying: Chief Li, I have contacted with some professionals in Wall Street, they told me, the automobile manufacture industry will not be over the next several years good to do, on the one hand was the global economy situation is not optimistic, on the other hand, the profit margin of traditional car(riage) business will gradually decline.” 于是埃隆马斯克李牧道:“李总,我跟华尔街的一些专业人士接触过,他们告诉我,未来几年汽车制造行业都不是太好做,一方面是全球经济形势并不乐观,另一方面,传统车企的利润率会逐渐走低。” Saying, him was also saying: General Motors Group and Ford Motor Company Group, these two big groups are US (America) automobile manufacture industry biggest two, but the annual financial statements of these two groups showed, both enterprises approached the loss line, Fiat owed last year ten hundreds of millions USD, now the traditional auto industry main profit took away by several automobile enterprises in Japan and Germany, no competitiveness of other brands basically before them.” 说着,他又道:“通用汽车集团、福特汽车集团,这两大集团是美国汽车制造行业最大的两个,但是这两个集团的年度财报显示,两家企业都逼近亏损线,菲亚特去年亏了十几亿美元,现在传统汽车行业主要的利润都被日本和德国的几家汽车企业拿走了,其他品牌在他们面前基本上没什么竞争力。” Li Mu un, said: According to the profit, Toyota should do best?” 李牧嗯了一声,说:“按利润来说,丰田应该做的最好吧?” Right.” Elon Musk said: Japanese comparison can plan carefully, the cost controls the manufacture special is good, what is fiercer is product competitiveness, in the North American market, what the ordinary car proportion is biggest is the Japanese car(riage).” “没错。”埃隆马斯克说:“日本人比较会精打细算,成本控制做的特别好,更厉害的是产品竞争力强,在北美市场,普通家用轿车占比最大的是日本车。” At this point, Elon Musk said: „The words that did not remember incorrectly, in 2003 the profit of Toyota should in 100 hundred million USD about.” 说到这里,埃隆马斯克道:“没记错的话,2003年丰田的利润应该在一百亿美元左右。” Li Mu asked him: You thought that who the Toyota biggest rivals are?” 李牧问他:“你觉得丰田最大的对手是谁?” Elon Musk thinks, said: I thought that Toyota does not have the opponent.” 埃隆马斯克想了想,说:“我觉得丰田没有对手。” Li Mu asked: Why said?” 李牧问:“为什么这么说?” Elon Musk said: I from preparing to make Tesla the time, has studied the general situation in global automobile enterprise, in my opinion, Toyota is foundation strongest that its product line was really broad, basically covered all vehicle, moreover any model that in each type very strong product, the home car(riage), luxury car, suv, pikup and mpv, you can think of competitive, they had at least one best-selling, moreover their Prius could be a model of epoch-making product, was very fierce, strict, the populace were not his opponent.” 埃隆马斯克说:“我从准备做特斯拉的时候,就研究过全球汽车企业的大概情况,在我看来,丰田是根基最强的那个,它的产品线真的是太广了,基本上覆盖了所有乘用车型,而且每一个类型上都有竞争力很强的产品,家用车、豪华车、suv、pikup、mpv,你能想到的任何一种车型,他们都有至少一个畅销款,而且他们的普锐斯算得上是一款划时代的产品,很厉害,严格来说,大众都不是他的对手。” Li Mu said with a laugh: I thought that Toyota in the future biggest opponent, being possible is Muye Automobile Group.” 李牧笑着说:“我觉得丰田未来最大的对手,有可能就是牧野汽车集团。” Elon Musk blushes with shame, said: M Chief Li, the auto industry wants to pass another vehicle is not really easy, even the new energy automobile of Tesla this brand-new concept, still can only say that subverted the traditional business in the concept, but from the industry, cannot achieve by far.” 埃隆马斯克汗颜,道:“m李总,汽车行业想超车真的不容易,就算是特斯拉这种全新概念的新能源汽车,也只能说是在概念上颠覆了传统行业,但从产业上,是远远做不到的。” Li Mu said with a smile: In my opinion, the car industry is to make single Pinbao the funds, makes one to explode the funds, can an achievement small car brand ; Makes two to explode the funds, can an achievement medium-sized car brand ; If makes three to explode the funds, was the oversize vehicle brand, if can make five to explode the funds, that can become the first-rate enterprise brand, so long as in the future we can constantly create to explode the funds, surpassing Toyota was not dream of a fool.” 李牧笑道:“在我看来,汽车产业就是做单品爆款,做一个爆款,就能成就一个小型汽车品牌;做两个爆款,就能成就一个中型汽车品牌;如果做三个爆款,就是大型汽车品牌了,如果能做五个爆款,那就能成为一流企业品牌,未来我们只要能不断的创造出爆款,赶超丰田就不是痴人说梦。” Toyota really has many explodes a model, Karora, Camry and rav4, these three can enter the global sales volume first 10 explodes a model, in addition, Toyota also has Landa, Prado, land Xun, Crown, Erffa as well as Lexus, this inside most models increase price year to year the sale in China, especially Erffa, calls to ask that the dealer increases price 300,000 to raise the car(riage), the sale on commission chamber of commerce tells you to be embarrassed, without that big preferential. 丰田确实有很多爆款车型,卡罗拉、凯美瑞、rav4,这三款都是能进全球销量前十的爆款车型,除此之外,丰田还有汉兰达、普拉多、陆巡、皇冠、埃尔法以及雷克萨斯,这里面大部分车型在华夏常年加价销售,尤其埃尔法,打电话问经销商加价三十万能不能提车,经销商会告诉你不好意思,没那么大优惠。 Li Mu has a leading entire world more than ten years of automobile to be aesthetic, plays the part of to the present automobile outward appearance, has the advantage of instant kill audience, by this point, can section of reckless Henduo explode the funds to get down. 李牧有领先全世界十几年的汽车审美,对现在的汽车外观与内饰,有着秒杀全场的优势,靠这一点,就能截胡很多爆款下来。 The Kumamoto bear explodes the funds? Now? Became Li Mu's. 熊本熊是爆款吧?现在呢?成李牧的了。 That future Karora, Camry and rav4, even Honda rv and populace golf wait/etc exploded a model, why can't oneself section of reckless? 那未来的卡罗拉、凯美瑞、rav4,甚至本田rv、大众高尔夫等等爆款车型,为什么自己就不能截胡呢?
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