Coca-Cola receives the Li Mu reply time, was almost requested to be scared the eye by Li Mu's. 可口可乐收到李牧回复的时候,几乎被李牧的要求吓傻了眼。 Li Mu's written request is: Coca-Cola can become drink industry first enterprise that uses the Panda Bear image, but must guarantee producing that affiliated each drink production line, will produce in the next year at least more than 50% are printed with Panda Bear logo. 李牧的书面要求是:可口可乐可以成为饮料行业第一个使用熊猫熊形象的企业,但必须保证旗下每一条饮料生产线,在未来一年之内生产的产至少有一半以上印有熊猫熊的logo。 If Coca-Cola is willing to accept this condition, Muye Science and Technology will guarantee Coca-Cola in same industry, at least three months of exclusive deadline, can consider that fuses the material of Coca-Cola to make one set of enterprise jointly custom-made exclusive image simultaneously with Panda Bear, for example: Panda Bear wears the Coca-Cola clothing, to grasp Coca-Cola to produce. 如果可口可乐愿意接受这个条件,牧野科技将保证可口可乐在同行业里,至少三个月的独家期限,同时可以考虑用熊猫熊融合可口可乐的素材做一套企业联名定制的专属形象,例如:熊猫熊身穿可口可乐服饰、手持可口可乐产等。 Coca-Cola is interested in this cooperation, particularly three months of exclusive time, and enterprise jointly custom-made exclusive image, this to Coca-Cola, absolutely is the improvement sensitometry and promotion topic and improvement sales volume the good opportunity. 可口可乐对这种合作非常感兴趣,尤其是三个月独家期,以及企业联名定制的专属形象,这对可口可乐来说,绝对是提升曝光度、提升话题度、提升销量的好机会。 But they somewhat feel weak only, was the Li Mu's appetite is too big. 但他们唯一有些发虚的,是李牧的胃口实在太大了。 Coca-Cola produces every second exceeds 10,000 bottles on all fronts in the global sales( pot), a day 86,000 seconds, a day of sales volume in 1 billion bottles( pot) above, one year of sales volume in 400 billion bottles( pot) about. 可口可乐全线产每秒钟在全球销售超过一万瓶(罐),一天八万六千秒,一天的销量就在十亿瓶(罐)以上,一年的销量在四千亿瓶(罐)左右。 In Li Mu request at least half seal Panda Bear logo, this also means, Panda Bear must on producing of Coca-Cola, demonstrate surpasses 200 billion times! 李牧要求至少一半都印上熊猫熊的logo,这也就意味着,熊猫熊要在可口可乐的产上,展示超过两千亿次！ Coca-Cola although wants to obtain the copyright, but does not want such global shop goods on a grand scale, many network non- developed areas, there user not necessarily to know after all Panda Bear is anything, knows that also not necessarily likes. 可口可乐虽然很想得到版权,但没想这么大张旗鼓的全球铺货,毕竟还有许多网络不发达地区,那里的用户未必知道熊猫熊是什么,知道也未必喜欢。 Therefore Coca-Cola writes in reply immediately, proposed that reduces 50% to 20% requests. 于是可口可乐立刻回函,提出将50%降低到20%的请求。 Li Ziwei told Li Mu the reply of Coca-Cola, Li Mu came the temperament at the scene. 李紫薇把可口可乐的回复告诉李牧,李牧当场来了脾气。 „I looked has had in the foundation of cooperation before, opens this back door to them, did they also bargain back and forth with me?” “我是看在以前有过合作的基础上,才给他们开这个后门的,他们还跟我讨价还价？” Li Ziwei said reluctantly: „Possibly 50% to them, were too truly many, do not forget, Coca-Cola has lots of local stars to represent from all over the world area, if our Panda Bear occupy the outside wrapping that they 50% produced, their propagandas will be affected.” 李紫薇无奈的说:“可能50%对他们来说,确实太多了,您别忘了,可口可乐在全球各地区都有大量的当地明星代言,如果我们的熊猫熊就占了他们50%产的外包装,那他们本身的宣传都会受到影响。” Li Mu beckons with the hand: „Many companies are you to give the goods that he a good face he to ascend the sky.” 李牧摆了摆手:“很多公司就属于你给他个好脸他就上天的货。” Saying, Li Mu was also saying: „Ziwei, writes in reply to them, I said anything, you return to anything, do not conduct any polishes.” 说着,李牧又道:“紫薇,给他们回函,我说什么,你回什么,不要进行任何润色。” „Good.” Li Ziwei puts out the written records immediately, said: „Chief Li you said.” “好的。”李紫薇立刻拿出纸笔,道:“李总您说。” Li Mu said: „First, reason that gives Coca-Cola to reply quickly , because we had had the cooperation, otherwise Coca-Cola must be the same with other companies, submits the application to line up to wait for the examination, therefore also asked your firm to treasure this friendship ;” 李牧说:“首先,之所以这么快就给可口可乐回复,是因为我们曾经有过合作,否则可口可乐要和其他公司一样,提交申请排队等待审批,所以还请贵公司珍惜这份情谊;” „Next, my offer will not make all forms of change, if you do not accept, I will issue Pepsi same offer, because they also submitted the use application to us ;” “其次,我的offer不会做任何形式的更改,如果你们不接受,我会把同样的offer发给百事,因为他们也向我们提交了使用申请;” „Finally, your group of fools actually also bargained back and forth with me, my Panda Bear sensitometry is high, daily average exposure surpassed 10 billion, did not lack you that year 1,000-2,000 hundred million exposures, your exposures to me were only the exposures, my exposure means the growth of sales volume to you, if this did not think clearly, that do not discuss again downward.” “最后,你们这帮笨蛋竟然还跟我讨价还价,我的熊猫熊曝光度已经非常高了,日均曝光次数超过百亿,不缺你们那一年1,000-2,000亿次的曝光,你们的曝光对我来说只是曝光,我的曝光对你们来说意味着销量的增长,如果这点都想不明白,那就不要再往下谈了。” „Moreover, my request from 50% enhances now to 60%, requesting your firm must consider in three hours is clear and replies, such as exceeds the time limit has not returned, regards as gives up cooperating.” “另外,现在我的要求从50%提高到60%,烦请贵公司务必在三个小时之内考虑清楚并回复,如逾期未回,视为放弃合作。” Li Ziwei nods, said: „Chief Li, I remembered, can give you to repeat?” 李紫薇点点头,说:“李总,我都记下来了,要不要给您重复一遍？” Li Mu said: „Does not use, you reply them directly, remembers directly with.” 李牧说:“不用,你直接回复他们,记得直接用中。” „Good.” “好。” It looks like in Li Mu, Panda Bear is the global fermentation and world becomes a hit now, moreover its exposure rate/lead was too high, is not only the report of media hiding the sky and covering the earth, fiercest lies in the user is using its expression package every day, and uses more than once. 在李牧看来,熊猫熊现在是全球发酵、全球爆红,而且它的曝光率太高了,不光是媒体铺天盖地的报道,最厉害的就在于用户每天都在用它的表情包,而且不止一次使用。 Even the star, not possible to guarantee for day in user there several and dozens exposures, but Panda Bear. 就算是明星,也不可能在用户那里保证一天几次、几十次的曝光,但是熊猫熊就可以。 According to Muye Science and Technology internal data analysis, user online one hour, received the Panda Bear expression number of times to surpass on average 30 times. 据牧野科技自己内部的数据分析,用户在线一小时的时间内,平均接收熊猫熊表情次数已经超过了三十次。 May be the friend chat and may also be the group chat, in brief, the user uses the Panda Bear expression to be extremely frequent, therefore saw that the Panda Bear frequency is more frequent, not only oneself use will see, others send in will also see. 有可能是朋友聊天、也有可能是群聊天,总之,用户使用熊猫熊表情极其频繁,所以看到熊猫熊的频率就更加频繁,不光自己用的时候会看到,别人发来的时候也会看到。 Moreover, what most certainly is, YY has not opened the customizing gif expression now, this also means, Panda Bear simply does not have the competitor. 而且,最绝的是,yy现在没有开放自定义gif表情,这也就意味着,熊猫熊根本没有竞争对手。 A more ruthless point is, now, between the user and user, are unable to transmit directly may preview condition gif move the chart. 更狠的一点是,现在,用户与用户之间,是无法直接发送可预览状态gif动图的。 In other words, if the user made gif to move the chart, wants to regard the expression to issue the YY good friend or the group it chats, only feasible means through the transmission. 也就是说,用户如果自己做了一张gif动图,想把它当成表情发给yy好友或者群聊,唯一可行的办法就是通过件传输。 Way of transmission, what the opposite party receives is an opposite party transmits the prompt of 12345. gif, is unable to see the gif preview, wants to see this gif, he must first click to accept, then waits for a transmission to complete opens with the software again. 件传输的方式,对方接收到的是一条对方发送12345.gif件的提示,根本无法看到gif预览,想看到这张gif,他必须先点击接受件,然后等件传输完成再用软件打开。 Such tedious way, is not possible to make any gif be popular. 这样繁琐的方式,是不可能让任何一张gif流行起来的。 This safeguarded Panda Bear in the user level extremely very intensive exposure rate/lead. 这就更加保障了熊猫熊在用户层面极高强度的曝光率。 Therefore Li Mu said that Panda Bear a day 10 billion exposures, absolutely do not have the moisture content now, instead is very conservative, light/only on YY, one hour of average per person exposure on the breakthrough 30, the world has about 200 million online users every day, the average online long over two hours, a day of exposure absolutely over 10 billion times, is not Weibo (Micro Blog) Twitter and various exposures of offline media. 所以李牧说熊猫熊现在一天百亿次的曝光,根本就没有水分,反而很保守,光yy上,一小时人均曝光次数就突破三十,每天全球有两亿左右的在线用户,平均在线时长超过两个小时,一天的曝光绝对在一百亿次以上,还不算微博twitter以及线下媒体的各种曝光。 In this case, is the popularity quick disappears, is more suitable to use the Panda Bear image, because it makes one disappear sufficiently quickly innumerably in similar emerges. 在这种情况下,越是大众化的快消,越适合使用熊猫熊的形象,因为它足以让某一件快消在无数同类中脱颖而出。 Oneself request Coca-Cola's Panda Bear in 50% producing seal, seemed like itself to obtain a big sensitometry, but Coca-Cola obtained, was the sales volume increase, was money! 自己要求可口可乐把50%的产印上熊猫熊,看起来好像自己获得了不小的曝光度,但可口可乐获得的,可是实打实的销量提升,是钱！ Now they instead think that but actually their feathers are more precious, if is really this urogenous, that have not really cooperated. 现在他们反而倒觉得他们的羽毛更珍贵,如果真是这个尿性,那还真别合作了。 The high level of Coca-Cola receives the Li Ziwei mail, the first matter was looks to translate to translate English. 可口可乐的高层收到李紫薇的中邮件,第一件事就是找来翻译把全翻译成了英语。 After looking at translation, each high level is very indignant: „Li Mu actually said that we are one group of fools! This damn, arrogant China person!” 在看完翻译版之后,每一个高层都很气愤:“李牧竟然说我们是一帮笨蛋！这个该死的、傲慢的华夏人！” Except for shouting abuse in public, each of them is also dumbfounded about the content of Li Mu reply, a face is incredible. 除了骂街,他们每个人也都对李牧回信的内容目瞪口呆,一脸的不可置信。 „Also, did Li Mu say Panda Bear one day of exposure tens of billions times? What cow blows, how possibly?!” “还有,李牧说熊猫熊一天曝光次数上百亿次？吹什么牛,怎么可能？！” An executive whole face does not dare to believe. 一位高管满脸的不敢置信。 Some people echo, some people proposed the different opinions. 有人附和,有人却提出不同意见。 „I felt Li Mu said right, said that so long as I now open YY, will receive a big pile of Panda Bear expression, now the good friend chats, greets does not type, all publishes the sentiment, light/only this, my day can receive more than ten, various expressions that in addition in the chat process alternates, a day at least need to see dozens times, this is also not the group chats, sometimes in the group will chat is compiled the expression to brush the screen by this, everyone will as if use the expression to chat, one after another, radically eyes cannot take it all.” “我觉得李牧说的没错,这么说,我现在只要打开yy,就会收到一大堆熊猫熊的表情,现在好友聊天,打招呼根本就不打字了,全是发表情,光这个,我一天就能收到十几条,再加上聊天过程中穿插的各种表情,一天至少要看到好几十次,这还不算群聊,群聊里有时候会被这汇总表情刷屏,大家仿佛就用表情聊天,一条接着一条,根本就目不暇接。” Many people fall into silent. 很多人陷入沉默。 If such computation, that Panda Bear sensitometry is truly astonishing. 如果这么计算,那熊猫熊的曝光度确实惊人。 Some people said: „Mother, wants to come, I see the Panda Bear number of times every day, seeing my own number of times are more than! My day can see own number of times not over ten times through the mirror!” 有人说:“妈的,这么想来,我每天看到熊猫熊的次数,比看到我自己的次数还多！我一天能通过镜子看到自己的次数都不超过十次！” Some also say that: „Day, I think carefully, is really such matter, I see most things every day, was Panda Bear, the image of that thing could hardly be removed in my mind probably......” 也有人说:“天呐,我仔细想了想,真的是这么回事,我现在每天看到最多的东西,就是熊猫熊了,那东西的形象好像就在我脑海里挥之不去……” In the conference room, some executives complained: „But Li Mu also went too far, but wants to consult with him, he from 50% rises immediately to 60%......” 会议室里,有高管抱怨道:“可是李牧也太过分了,只不过想跟他协商一下,他就立刻从50%涨到60%……” Another executive smiles bitterly saying: „This is the Li Mu's style, how Google played with by him in the stock palms, did you forget? If we also bargained back and forth with him, I estimated that he will really stop with our negotiations, directly discussed with Pepsi.” 另一位高管苦笑道:“这就是李牧的风格啊,谷歌怎么被他玩弄于股掌之间的,你难道忘了？如果我们还跟他讨价还价,我估计他真的会停止跟我们的谈判,直接跟百事可乐谈。” Also some executives sighed: „But the Li Mu request is a entire year, now Panda Bear very fiery/popular, who can guarantee it six months later, one year later also as before fiery/popular? If its fire one month, how could it not be our following 11 months were only awkward?” 又有高管感叹:“可是李牧要求是一整年啊,现在熊猫熊很火爆,但谁能保证它半年后、一年后还依旧火爆？如果它只火一个月,那我们后续十一个月岂不就尴尬了？” Some people refuted: „The image that if other companies have, fiery/popular one month really has on the possibility of decline, but Li Mu has such powerful promotion efforts, can guarantee that Panda Bear such powerful sensitometry, do we also need to be worried about these?” 有人反驳道:“若是其他公司出的形象,火爆一个月就衰退的可能性确实有,但李牧有这么强大的推广力度,能保证熊猫熊这么强大的曝光度,我们还需要担心这些吗？” At this time, there are different sounds to send out: „How you know that Li Mu can continue to give Panda Bear to induct the resources?” 此时,又有不同的声音发出:“你怎么知道李牧会不会持续给熊猫熊导入资源？” States views in everyone, even some being heavily engaged time, a sound especially female executive of pleasant to hear opens the mouth to say suddenly: „, Please be peaceful, listening to me to say one.” 就在大家各抒己见,甚至有些不可开交的时候,一位声音格外好听的女性高管忽然开口道:“诸位,请安静一下,听我说一句。” The people stop the argument in abundance, looks to this beautiful woman executive. 众人纷纷停下争论,看向这位美女高管。 She stroked the golden long hair, looks at everyone, said: „First asked that everyone issue, why Li Mu can promote Panda Bear? Even, I heard that Panda Bear is Li Mu designs, why can he design and promote this cartoon image?” 她捋了捋金色的长发,看着所有人,道:“先问大家一个问题,李牧为什么要推出熊猫熊？甚至,我听说熊猫熊就是李牧自己设计出来的,他为什么要设计并推广这个卡通形象？” Some people replied: „Probably to what tourist track design?” 有人回答:“好像是给什么旅游路线设计的？” The beautiful woman executive nods: „Right, Li Mu for Panda Bear image of China Sichuan province panda tourist route design.” 美女高管点点头:“没错,李牧是为华夏川省熊猫旅游线路设计的熊猫熊形象。” Saying, her was also asking: „My also issue, why Li Mu must attach great importance to there is no profit tourism project?” 说着,她又问:“那我还有一个问题,李牧为什么要这么重视没什么利润可言的旅游项目？” Everyone look at each other in dismay. 大家面面相觑。 Actually really deep cuts the reason, no one knows why Li Mu must do this. 其实真深挖原因,没人知道李牧为什么要搞这个。 Muye Science and Technology and Taobao net, has too the call circuit of money-making, has not seen Li Mu to have invested. 牧野科技、淘宝网,有太多赚大钱的业务线,都没见李牧有这么投入过。 Now, which such traveling he is Taobao goes to produce unexpectedly whole-heartedly, even does not hesitate China and travel, the airline and the hotel group US (America) both sides convenes the same place to hold the summit meeting . Moreover, he producing the price presses lowly, not only no profit operation, even may lose money to operate, why is this? 现在,他竟然为淘宝去哪这么一个旅游产全力以赴,甚至不惜把华夏和美国双方的旅游公司、航空公司、酒店集团召集到一起开峰会,而且,他把产价格压到最低,不仅无利润运营,甚至有可能亏本运营,这到底是为什么？ The beautiful woman executive opened the mouth to say at this time: „Do not forget, Li Mu is a patriotic merchant, he propaganda China that spares no effort in the entire world, is the China business has fought for multi-resources, now he takes the trouble the strenuous promoted China traveling, for is also propaganda China, enhances the popularity and national image of China in Global People mind, therefore, under this prerequisite, you also need to worry that Li Mu does stop giving Panda Bear to induct the resources?” 美女高管这时开口道:“你们都别忘了,李牧是个爱国商人,他一直在全世界不遗余力的宣传华夏、为华夏商业争取更多资源,现在他这么费心费力的推广华夏旅游,为的也是宣传华夏、提高华夏在全球民众心目中的知名度和国家形象,所以,在这个前提下,你们还需要担心李牧停止给熊猫熊导入资源吗？”