„Bear panda” is lucky at a entire world inconceivable speed fast, becomes cartoon image that the entire world most receives to pay attention, likes its person liking serious that the remaining these people, the small part is very repugnant, more is confused. “熊猫熊”以一种全世界都不可思议的速度快速走红,成为全世界最受关注的卡通形象,喜欢它的人喜欢的不得了,剩下的那些人,小部分很是反感,更多的则是一头雾水。 Most people cannot accept this strange cartoon image to design, in their opinion, the panda should takes the lovable route, why must take this type of clown cheap route. 绝大多数民众是不太能接受这种奇怪的卡通形象设计,在他们看来,熊猫就应该是走可爱路线的,为什么要走这种丑贱的路线。 However, these gif expressions too brainwash, merely several days later, the Global People are given the brainwashing by the image that this clown sprouted completely. 但是,这些gif表情实在是太洗脑,仅仅几天之后,全球民众就完全被这丑萌的形象给洗脑了。 Because, it was really funny. 因为,它实在是太搞笑了。 Li Mu strikes while the iron is hot, update YY gets online five days later, anticipates and raises the head in earnest of the world users under the hope, promoted the second issue of bear panda gif expression. 李牧趁热打铁,在新版yy上线五天之后,就在全世界用户的热切期待与翘首期盼下,推出了第二期熊猫熊gif表情。 This issue of bear panda, played is freer and easier. 这一期的熊猫熊,玩的更加洒脱。 bear Maoxiong a yellow small mole cricket „losing” to staff who turn away from the lens. 熊猫熊将一只黄色小土狗“丢”向了一个背对镜头的工作人员。 The matching article of this expression is: „The opposite party does not want to speak to you, and threw a dog to you.” 这个表情的配文是:“对方不想跟你说话,并向你丢了一条狗。” Li Mu please come Du Wei, making her wear the pretty princess skirt, making the bear panda exaggerating gathers round her to turn circle. 李牧把杜薇请过来,让她穿上漂亮的公主裙,让熊猫熊夸张的围着她转圈。 The matching article of this expression is: „You are quite attractive!” 这个表情的配文是:“你好漂亮！” bear Maoxiong turns away from the lens, suddenly has turned around, cheap the slanting body stretches out both sides red pennant to rock, writes Chinese „New Year's Day to be joyful”, writes English „ Hao123 ppy 熊猫熊背对镜头,忽然转过身,贱兮兮的斜身伸出两面红色三角旗晃动,一面写着中文“元旦快乐”,一面写着英文“happy new new year ” year” bear Maoxiong covers the ears exaggeratingly rocks the gigantic head: „I do not listen!” 熊猫熊捂着耳朵夸张的晃动硕大的脑袋:“我不听！” bear Maoxiong panic-stricken continual retrocedes several steps, extends a hand to keep off before the body: „Do not come!” 熊猫熊惊恐的连续后退几步,伸出一只手挡在身前:“你别过来！” The bear panda squats on the ground, is touching the head of that only silly small mole cricket: „You are obedient!” 熊猫熊蹲在地上,抚摸着那只傻乎乎的小土狗的脑袋:“你要乖乖！” Bear panda mouth that holds the small mole cricket, with article: „Ok, you left say again!” 熊猫熊一把抓住小土狗的嘴,配文:“好了,你别再说了！” The bear panda scratches the head single-handed, top of the head a string of question marks: „Really feels strange......” 熊猫熊单手挠头,头顶一连串问号:“真是奇了怪了……” bear Maoxiong tries to sneak in a trash can the gigantic body, with article: „I must hide!” 熊猫熊试图把硕大的身躯钻进一个垃圾桶里,配文:“我要躲起来！” bear Maoxiong spreads out both hands: „I do not have the means!” 熊猫熊摊开双手:“我也没有办法！” The second issue of bear panda, is more inexpensive than the first issue, particularly „the opposite party does not think and you speaks, and threw a dog, to touch dog head „ you to want little darling” to you ”, to grasp dog mouth „you to leave said again”, was among the friends teases the best way of joke simply. 第二期的熊猫熊,比第一期更贱,尤其是“对方不想跟你说话,并向你丢了一条狗”、摸狗头“你要乖乖”、抓狗嘴“你别再说了”,简直是朋友之间调侃玩笑的最佳方式。 When the second issue of expression gets online, 80% users are receiving the pop-up window prompt earliest possible time download(ing) the second issue of expression package of data, later the second issue of expression is played immediately insanely. 当第二期表情上线的时候,有80%的用户在收到弹窗提示的第一时间下载了第二期表情包的数据,随后第二期表情就立刻被玩疯了。 Not only the user played insanely, the media followed to play insanely. 不只是用户玩疯了,就连媒体都跟着玩疯了。 Now, online no one had chatted well, basically several words must be joined to an expression to be good, everyone immerses in this brand-new expression and communication method is unable to extricate oneself, just like made the gif expression become an emerging internet culture tide. 现在,网上已经没人好好聊天了,基本上几句话就要配上一个表情才行,大家都沉浸在这种全新的表达与沟通方式中无法自拔,俨然让gif表情成了一种新兴的互联网文化浪潮。 Li Mu only depends on dozens to move the chart to raise one in the entire world popularly hot, this point makes the media especially shocking with admiring, makes many enterprises and brand operator envy the envy to hate. 李牧仅靠几十张动图就能在全世界掀起一股流行热,这一点让媒体格外震惊与佩服,更让许多企业、品牌运营方羡慕嫉妒恨。 Has the enterprise of cartoon image to be many, uses many of also cartoon image promotion, most powerful is Disney, but, even Disney does not have the ability that this mountainous cry tsunami drums up support, the success speed of bear panda quick and successful range broad, the depth of brainwashing degree, Disney can not hold a candle. 有卡通形象的企业很多,利用卡通形象推广的也很多,其中最强大的就是迪士尼,但是,即便迪士尼也没有这种山呼海啸般造势的能力,熊猫熊的成功速度之快、成功范围之广、洗脑程度之深,就连迪士尼都望尘莫及。 Li Mu is very at heart clear, the lethality of Kumamoto bear is extremely strong, time that it is born, internet already highly developed, the cartoon image on internet also as numerous as the hairs of an ox, the China home has the flatter fox and rabbit Skkie established popular cartoon image, Hollywood has numerous number like this, Japanese many they do not even clarify themselves to have many popular cartoon image. 李牧心里很清楚,熊本熊的杀伤力极强,它诞生的时代,互联网已经高度发达,互联网上的卡通形象也呃多如牛毛,华夏国内有阿狸、兔斯基这样的老牌热门卡通形象,好莱坞更是多不胜数,日本则多的连他们自己都搞不清自己有多少热门卡通形象。 The Kumamoto bear as a pure cartoon image, without the story background, does not have the animation work background, can prey in so many cartoon images, this strength is equal to from the hell pattern entry simply. 熊本熊作为一个单纯的卡通形象,没有故事背景、没有动漫作品背景,能在这么多卡通形象中搏杀出来,这实力简直等于从地狱模式通关。 It not only in a short time becomes popular in the world, even also brings ten hundred million USD ranks for Kumamoto prefecture every year the income, is one attracts the gold/metal beast of prey simply. 它不但在很短的时间内风靡全球,甚至每年还为日本熊本县带来十亿美元级别的收入,简直就是一台吸金猛兽。 For successive several years the powerhouse who started and fight all over unmatched in the world puts the nowadays such a in 2015, not only it fights all over unmatched in the world, even is oppressive unmatched in the world. 把这样一个在2015年开始、连续数年打遍天下无敌手的强者放到现今,它不只是打遍天下无敌手,甚至是虐遍天下无敌手。 Therefore, takes the Kumamoto bear as the bear panda of main source, almost became popular in the entire world with the quickest speed. 所以,以熊本熊为蓝本的熊猫熊,几乎用最快的速度就风靡了全世界。 previous life, increasing the family fortunes of Kumamoto bear is not so quick. 上辈子,熊本熊的发家可没有这么快。 The Kumamoto prefecture to promote oneself promotes, takes great pains in the copyright operation of Kumamoto bear, they first are free open the copyright application of Kumamoto bear in Japan, so long as is in Japanese enterprise, can apply to use the image of Kumamoto bear free, as the matter stands, the image of Kumamoto bear rapidly goes out of the Kumamoto prefecture, even moves toward the world through Japanese manufacture. 熊本县为了推动自身推广,在熊本熊的版权操作上煞费苦心,他们先是免费在日本境内开放熊本熊的版权申请,只要是日本境内的企业,都可以申请免费使用熊本熊的形象,这样一来,熊本熊的形象迅速走出熊本县,甚至通过日本制造走向全球。 The Kumamoto prefecture opened the authorization application of international company, but some overseas authorization application many requirements, for example, the design must verify and authorize through the Kumamoto prefecture, can not directly use, at this stage, the Kumamoto prefecture was authorized a number of overseas quite famous world-class brand cooperation, established the Kumamoto bear „world wide web is red” foundation ; 紧接着,熊本县又开放了海外企业的授权申请,不过海外授权申请有许多要求,例如,设计要通过熊本县审核并批准才可以,不得直接使用,在这个阶段,熊本县授权了一批海外比较著名的世界级品牌合作,更加奠定了熊本熊的“全球网红”根基; Afterward, the Kumamoto prefecture comprehensively opened the international company to apply, but these enterprise applications were not free, the Kumamoto prefecture will collect certain copyright gold/metal, as the cooperation enterprise were getting more and more, the global popularity of Kumamoto bear also rose unceasingly. 再后来,熊本县就全面开放了海外企业申请,不过这些企业申请就不是免费的了,熊本县会收取一定的版权金,随着合作的企业越来越多,熊本熊的全球知名度也不断攀升。 But now, the promoted resources in Li Mu, are Kumamoto prefecture have a dream do not dare to expect that therefore in just several days, realizes the influence that Kumamoto prefecture several years transported to make. 而现在,李牧手里的推广资源,是日本熊本县做梦也不敢奢望的,所以在短短几天之内,就实现了熊本县几年才运做出来的影响力。 The second issue of bear panda expression makes the bear panda further become popular in the world, attracted the attention of innumerable enterprise. 第二期熊猫熊表情让熊猫熊进一步风靡全球,同时也吸引了无数企业的注意力。 Suddenly, applied to Muye Science and Technology, wanting the cooperation bear panda copyright the enterprise to have numerous number, the application mail such as the snowflake sent in generally unceasingly. 一时间,向牧野科技申请,想要合作熊猫熊版权的企业多不胜数,申请邮件如雪花一般不断发来。 According to the feedback of market sector, got online three Heavenly Queen / day(s) later till the second issue of bear panda, the global altogether more than 5000 enterprises sent in cooperation to Muye Science and Technology, they hope that can attain the vivid copyright of bear panda, used it on own product. 据市场部门的反馈,截止到第二期熊猫熊上线三天后,全球一共有五千余家企业向牧野科技发来了合作申请,他们都希望能够拿到熊猫熊的形象版权,将它用在自己的产品上。 Li Mu after referring to the Kumamoto bear previous life copyright operation technique, ponders over over and over, formulated the first edition of bear panda image commercial cooperation regulation. 李牧在参考了熊本熊上辈子的版权操作手法之后,思忖再三,制定了第一版熊猫熊形象商用合作细则。 Article 1, the bear panda does not charge any copyright fee at present, any enterprise can Muye Science and Technology propose that the copyright use applied, but must indicate the usage-style, the use range and use( to expose quantity) in the application, after Muye Science and Technology verification comrade-in-arm, only then use ; 第一条,熊猫熊目前不收取任何版权费用,任何一家企业都可以向牧野科技提出版权使用申请,但必须要在申请中注明使用方式、使用范围、使用次数(曝光数量),通过牧野科技审核并书面授权之后,方可使用; Article 2, any company can not apply to use the image of bear panda to be used in the pure peripheral production, for example the puppet, commemorative coin, the poster, must unify the product to use ; 第二条,任何公司不得申请使用熊猫熊的形象用于纯粹的周边生产,例如玩偶、纪念币、宣传海报等,必须结合自身产品进行使用; Article 3, the world of application enterprise ranks is higher, is easier to obtain the examination, the use number of times of application enterprise( exposure quantity) is bigger, is easier to obtain the examination ; 第三条,申请企业的世界排名越高,越容易获得审批,申请企业的使用次数(曝光数量)越大,也越容易获得审批; Article 4, any enterprise, when the use bear panda copyright, must, use the Chinese name of obvious typeface public announcement bear panda in the bear panda image use position, or English name panda 第四条,任何企业在使用熊猫熊版权的时候,必须在熊猫熊形象使用位置、用明显字体公示熊猫熊的中文名字,或者英文名字panda Boss ear, the business can conduct two to choose one. bear,商家可以进行二选一。 Article 5, enterprise, if violates the use regulations, Muye Science and Technology has the right to stop being authorized immediately, and according to the violation, pursues collects the copyright expense. 第五条,企业若违反使用条例,牧野科技有权立刻停止授权,并根据违规情况,追收版权费用。 The Li Mu's idea is also authorized and strengthen the global sensitometry free, after all the Muye Science and Technology cash flow is excellent, the estimate value over thousand hundred million USD, have not needed the copyright income of bear panda completely, was inferior that the free authorization realizes to spring up everywhere. 李牧的想法也是免费授权、增强全球曝光度,毕竟牧野科技现金流极好,估值也早就超过千亿美元,完全不需要熊猫熊的版权收入,不如免费授权来实现遍地开花。 However, although is the free authorization, was impossible to disperse everyone to use casually, will unable to do well will get so far as the commodities of methods or on other being able to come up floors tomorrow. 不过,虽然是免费授权,也不可能就撒开了大家随便用,搞不好明天就被弄到了套套或者其他上不来台面的商品身上。 Therefore wants with probably apply, simultaneously informed the use, Muye Science and Technology has examined and approved, the opposite party can use. 所以想用就必须申请,同时告知用途,牧野科技审批过了,对方才可以用。 Moreover, reason that does not make the opposite party make the pure peripheral product , because Li Mu must the doll puppet like this peripheral product in own, this to not make money, to guarantee to work with the quality, once otherwise other enterprises have the right to make the puppet, likely does a number of inferior puppet to flood the market immediately, in that case, to the image of bear panda is a harm. 另外,之所以不让对方生产纯粹的周边产品,是因为李牧要把公仔玩偶这样的周边产品拿在自己手里,这不是为了赚钱,是为了确保做工和质量,否则一旦其他企业有权生产玩偶,很可能立刻搞一批劣质玩偶充斥市场,那样的话,对熊猫熊的形象是一种损害。 Is, whose enterprise big, same many , for example Coca-Cola, the brand is largest, the output is high, if Coca-Cola pledged that prints 10 billion bottles on the fun bottle or the can, the world bear panda seal( pot), oneself can immediately being authorized to him ; 还有就是,谁的企业大、同的多,谁优先,比如可口可乐,品牌大,产量高,如果可口可乐承诺把熊猫熊印在可乐瓶或者可乐罐上、全球共印制100亿瓶(罐),那自己可以立刻把授权给他; Again for example China Airlines, because the China Airlines brand is also very big . Moreover the airplane is high from all over the world flight and demonstration, if the China Airlines application does several bear panda number airplane and bear panda image seal on their airplanes, oneself are also authorized immediately ; 再比如国航,因为国航品牌也很大,而且飞机在全球各地飞行、展示度高,所以如果国航申请搞几架熊猫熊号飞机、把熊猫熊形象印在他们的飞机上,那自己也会立刻授权; This regulation just announced, McDonald's and Coca-Cola then walk. 这个细则刚公布出去,麦当劳与可口可乐便找上门来。 The business who because the application uses are too many, Asia-Pacific region person in charge of McDonald's and Coca-Cola projected on Li Ziwei there the telephone directly, the impatient expression wants to carry out the copyright cooperation of cartoon image with Muye Science and Technology again, and expressed willingness to give the high price. 由于申请使用的商家太多,麦当劳与可口可乐的亚太区负责人直接把电话打到了李紫薇那里,迫不及待的表示想要与牧野科技再次进行卡通形象的版权合作,并且表示愿意给出高价。 Before Li Mu, in the Plants vs Zombies cartoon image, has very thorough cooperation with Coca-Cola as well as McDonald's, to their operative attitudes, and enterprise strength has the high approval, therefore he said to Li Ziwei immediately: „Told Coca-Cola, if they promise me this year in the production line of the world, more than 50% products covered the image of bear panda, I first was authorized to them, making them the world's first enterprise that attained the genuine authorization.” 李牧之前在植物大战僵尸的卡通形象上,跟可口可乐以及麦当劳有着非常深入的合作,对他们的合作态度,以及企业实力有较高的认可,所以他当即对李紫薇说:“告诉可口可乐,如果他们答应我今年在全球各地的生产线,一半以上的产品覆盖熊猫熊的形象,那我第一时间就给他们授权,让他们成为世界上第一个拿到正版授权的企业。” Saying, the Li Mu injunction was saying: „You must confess clearly with them, the concept of all over the world production line is, any Coca-Cola production line, must contribute half of capacities above, even if production line in African which horn corner, must cover on our bear panda image more than 50% products.” 说着,李牧嘱咐道:“你得跟他们交代清楚,全球各地生产线的概念是,任何一条可口可乐生产线,都必须贡献一半产能以上,哪怕是在非洲哪个犄角旮旯里的生产线,也必须把一半以上的产品覆盖上我们的熊猫熊形象。” Coca-Cola although is the leader of drink industry, but the day has had is not comfortable, is only pressing on step by step of hundred matter departments makes them very uncomfortable, to guarantee own lead, they globally, at least ten hundred million USD above propagandize the cost every year. 可口可乐虽然是饮料行业的龙头企业,但日子一直过得没那么舒爽,光是百事体系的步步紧逼就让他们十分难受,为了确保自己的龙头地位,他们每年在全球范围内,至少有十亿美元以上宣传成本。 If they can take the lead to attain the copyright of bear panda, to take the lead to produce to have the drink of bear panda design, then can emerge in all competitors. 如果他们能够率先拿到熊猫熊的版权、率先生产出带有熊猫熊图案的饮料,那么就能够在所有竞争对手中脱颖而出。 Do not look at a small bear panda image, if Coca-Cola takes the lead to attain, its propaganda effect possibly compares an advertisement delivery of hundred million USD to be fierce! 别看一个小小的熊猫熊形象,如果可口可乐率先拿到,其宣传效果可能比一亿美元的广告投放还要猛！