The future commercial pattern, particularly in internet is in the commercial pattern of foundation, who has the current capacity, who is a father, because after there is a current capacity, can make various realizations immediately. 未来的商业格局,尤其是在互联网为基础的商业格局上,谁拥有流量,谁就是爸爸,因为有流量之后,就可以立刻去做各种变现。 This hand grasps massive fans probably big V, he can help others push the cosmetics, can help others push the clothing and electronic products, even helps others' shop advertize, what advertisement regardless of he makes, he can transform mass users as the opposite party, reasons for this include , because in his own hand has the current capacity. 这就好像一个手握大量粉丝的大v,他可以帮别人推化妆品,也可以帮别人推服装、电子产品,甚至帮别人的店铺做广告,无论他做什么样的广告,他都能够为对方转化大量的用户,究其原因,就是因为他自己手里有流量。 But in his opinion, big V, if only gave other Renmin advertisement, sell to others to use own current capacity, that this business model was too low a point. 而在他看来,大v如果只给别人大广告、把自己的流量卖给别人使用,那这种商业模式还是太low了一点。 previous life, some small nets red seemingly of undistinguished appearance, but his Taobao shop one year of net profit can achieve several hundred million, reasons for this include , because she is no longer resigned to lead oneself current capacity to others, but gave oneself own current capacity. 上辈子,有些小网红看起来其貌不扬,但其自己的淘宝店一年净利润能做到几个亿,究其原因,就是因为她不再甘心把自己的流量导给别人,而是把自己的流量倒给了自己。 For example some puts on to build the quite fashionable female net to be red, has the advertisement to a Taobao clothing store, possibly can only gain several thousand or tens of thousands and hundreds of thousands advertising expenditures, but she takes away to the opposite party actually, is actually several hundred thousand even over a million people current capacities. 比如某个穿搭比较时尚的女网红,给一家淘宝服装店打广告,可能只能赚几千或者几万块、十几万的广告费,但她实际给对方带去的,却是几十万甚至上百万人次的流量。 These current capacities may transform tens of thousands consumers, then brings several million Yuan even more than ten million sales volumes and 1 million levels of net profits . Moreover, this is also only a expense, these user also parts can precipitate to become the faithful user of business, will have the possibility to buy several hundred clothes in this shop every month, in this huge late long-line profit, does not have the relations with the female net red. 这些流量有可能转化出几万消费者,然后带来数百万元甚至上千万的销售额、百万级的净利润,而且,这还只是一次消费,这些用户还有一部分会沉淀成为商家的忠实用户,有可能每个月都会在这家店里买个几百块的衣服,这里面的巨大后期长线利润,跟女网红已经没了关系。 The wise female net looks for the source of goods to open a Taobao shop red simply, oneself lead the current capacity to oneself, then makes unceasingly the sales volume of own Taobao shop, this is the wise method. 有头脑的女网红干脆自己找货源开一家淘宝店,自己把流量导给自己,然后不断把自己淘宝店的销售额做起来,这才是高明的玩法。 Li Mu does now, is where uses Taobao to gather the tourist current capacity, then inducts the Sino-US tourist market the current capacity , helping the airline, the travel and hotel group sale their resources ; 李牧现在做的,是使用淘宝去哪聚拢游客流量,然后把流量导入中美旅游市场,帮助航空公司、旅游公司、酒店集团销售他们的资源; But he wants to do truly, gathers the current capacity of traveling user, inducts own market, gives itself to sell the resources. 但他真正想做的,是聚拢旅游用户的流量,导入自己的市场,给自己销售资源。 Therefore, once in the future in the hand the current capacity is enough, oneself must start to change the pattern, opens own net red shop. 所以,未来一旦自己手里流量足够,自己就要开始改变格局,开自己的网红店。 Has the Muye Science and Technology powerful fund to make the support, in the future can definitely really build oneself airline, invests in own hotel group and travel, then inducts the resources, oneself make entire supply chain. 有牧野科技强大的资金做支撑,将来自己完全可以真的搭建自己的航空公司,投资自己的酒店集团以及旅游公司,然后把资源导入进来,自己做整条产业链。 Moreover, Li Mu felt, in the future gather which mass users Taobao goes, oneself had industry in the most powerful traveling consumer resource, once there is resources, can conduct hypes wantonly. 而且,李牧觉得,未来当自己把大量用户汇聚到淘宝去哪之后,自己就有了业内最强大的旅游用户资源,一旦有了资源,就可以进行大肆炒作。 With the constant development of economy, the business model also becomes more and more, but in the final analysis, wants to sell many own thing is more expensive. 随着经济的不断发展,商业模式也变得越来越多,但归根结底,都是想把自己的东西卖得更多更贵。 The hype is in the innumerable business models, one of the adaptability most widespread one patterns. 炒作就是无数种商业模式里面,适配度最广泛的一种模式之一。 So-called hype, to raise price and expanded sale, regarding having the person of hype ability, in the hand has anything, can fry hot anything. 所谓炒作,就是为了抬高价格、扩大销路,对于有炒作能力的人,手里有什么,就能炒热什么。 Only then in the hand has the jade resources, will hype the gentleman jade and jade to keep off the disaster and golden valuable jade priceless this concept everywhere, to fry the heat the jade market, acts the jade resources in hand top ; 只有手里有玉石资源的,才会到处炒作君子佩玉、玉能挡灾、黄金有价玉无价这种概念,为的是把玉石市场炒热,把手里的玉石资源高位出手; In the hand has the real estate resources, will hype the house price and real estate speculation price store of value, real estate finance and school district room wait/etc real estate concepts everywhere, for also acts the real estate in hand top ; 手里有房产资源的,才会到处炒作房价、炒房价保值、房产理财、学区房等等房产概念,为的也是把手里的房产高位出手; Even in planted several walnut trees, must hype a curio walnut, comes to be hoarded as a rare commodity by own walnut. 甚至地里种了几颗核桃树的,都要去炒作一番文玩核桃,来让自己的核桃奇货可居。 Therefore, placing the tourist industry is also same. 所以,放在旅游行业也是一样。 These described the soft article that Lijiang met colorfully, the secret promoter mostly was the travel, inn and the bar boss Lijiang ; 那些描写丽江艳遇的软文,幕后的推手多半是丽江的旅游公司、客栈和酒吧老板; These promoted Gulangyu Island to be about to vanish, mostly was the local tourist business or the jobholders ; 那些鼓吹鼓浪屿快消失了的,也多半是当地的旅游企业或者从业人员; Promoted the Yalong Bay beach entire East Asia first, similarly the owner of local tourism. 鼓吹亚龙湾海滩全东亚第一的,同样还是当地旅游资源的拥有者。 Promoting Dubai everywhere is the rich and powerful people, everywhere is the expensive cars, same came from these stakeholders. 鼓吹迪拜到处都是富豪、遍地都是豪车的,也一样源自那些利益相关者。 Li Mu attained the large amounts of China native place tourist resources from domestic tourism company, not only first-tier city, even also has everything expected to find to the second-tier cities, the third-tier cities as well as regional 5 a level scenic area radiation the resources of including the first-tier city, therefore he felt, went to the overseas promotion to China time. 李牧从国内旅游公司手里拿到了大量的华夏本土旅游资源,不只是一线城市,甚至包括一线城市向二线城市、三线城市以及各地5a级景区辐射的资源也都应有尽有,所以他觉得,也到了华夏去海外鼓吹的时候了。 The Li Mu's idea is very simple, how previous life these countries come the China hype, how now go to their national hypes. 李牧的想法很简单,上辈子那些国家怎么来华夏炒作的,现在自己就怎么去他们的国家炒作。 The US (America) California is only a start, quick, this hype will spread the world. 美国加州只是一个开始,很快,这种炒作就会遍及全球。 previous life, the China tourist market was brainwashed by the overseas each region propaganda one after another, massive China tourist's on various poisonous chicken soup soft article influences by domestic internet, was swarmed goes to Japan, Australia, New Zealand, Thailand and Indonesian these national tourists, especially Japan, the marketing hype had been in the reach a high degree of proficiency situation. 上辈子,华夏旅游市场被海外各地宣传洗脑了一波又一波,大量华夏游客被国内互联网上的各种毒鸡汤软文影响,蜂拥前往日本、澳大利亚、新西兰、泰国、印尼这些国家旅游,尤其日本,营销炒作已经到了炉火纯青的地步。 However, only China have not formed the forward propaganda and guidance of scale in the overseas, in South Korea, in Japan and on US (America) quora, will also have massive silly birds to think that China does not have the electricity, not to have the car(riage), not to have the television, not to have the highway, unable to eat the fruit, unable to afford the cell phone. 但是,唯独华夏自己没有在海外形成有规模的正向宣传与引导,以至于在韩国、在日本、在美国quora上,还会有大量的傻鸟认为华夏没有电、没有车、没有电视、没有高速公路、吃不起水果、买不起手机。 previous life these gain money earned to lenient internet Corporation internally, as long as pays great attention to go to sea outside the information to put in the build of channel, to have one to create a world-class internet platform, will not have these strange rare and beautiful flowers problems. 上辈子那些在国内赚钱赚到手软的互联网公司,但凡有一个注重一下海外信息投放渠道的搭建、有一个能创造出一个世界级的互联网平台,也不会出现这些稀奇古怪的奇葩问题。 When China internet is propagandizing the various wonder drugs and mysterious cosmetics of electric rice-cooker and Japan of toilet cover and Japan of Japan, making lots of China people go after like ducks and flood into Japan buys, is internet of Japan propagandizing China what? 当华夏互联网都在宣传日本的马桶盖、日本的电饭锅、日本的各种神药、神奇化妆品,让大量华夏人趋之若鹜、涌入日本买买买的时候,日本的互联网又在宣传华夏的什么？ Therefore, now the pattern must change, later Weibo (Micro Blog) Twitter is also good, YY and YY net, even future face, must keep creates all kinds of brainwashing propagandas in the world to China. 所以,现在格局要变一变了,以后微博twitter也好、yy以及yy网也罢,甚至未来的face,都要不停的在全球给华夏做各种各样的洗脑宣传。 Propagandizes the China history, humanities, scenery, special product, good food, science and technology wait/etc, making them have that going after like ducks mentality to China. 宣传华夏的历史、人文、风景、特产、美食、科技等等,让他们也对华夏产生那种趋之若鹜的心态。 Therefore, Li Mu told that the Weibo (Micro Blog) Twitter operation team, lets them and YY net the editorial team cooperation, from now on will do the hype. 于是,李牧吩咐微博twitter的运营团队,让他们与yy网的编辑团队合作,从现在开始搞炒作。 As the US (America) tourist floods into China unceasingly, on Weibo (Micro Blog) Twitter, starts English travel notes that emerged massive truth to coexist. 随着美国游客不断涌入华夏,微博twitter上,也开始涌现出了大量的真伪并存的英文游记。 When many overseas users uploaded themselves to be at the China traveling picture, simultaneously in writing content, to China praise without cease. 很多海外用户上传了自己在华夏旅游时的照片,同时在文字内容中,也对华夏赞不绝口。 And the picture of bird's-eye shot Great Wall, received over 100,000 repeater and point to praise in entire Weibo (Micro Blog) Twitter. 其中有一张俯拍万里长城的图片,在整个微博twitter收到了超过十万次的转发和点赞。 These travel notes, having a large number are Li Mu incites editorial team „original” the contents. 这些游记,有相当一部分是李牧授意编辑团队“原创”的内容。 After such content concocts, he incites the Weibo (Micro Blog) Twitter team to these Tweets various algorithm inclines, enabling it to be seen by more native of US, Europe, thus influences subtly, affects these people's impression to China, promoting them to arriving at the interest of China traveling. 当这样的内容炮制出来之后,他又授意微博twitter团队给这些推文各种算法倾斜,让它可以被更多欧美人所看到,从而潜移默化的,影响这些人对华夏的印象,提升他们对到华夏旅游的兴趣。 In addition, Li Mu also made one concoct some genuine and fake travel notes stories. 除此之外,李牧还让人炮制了一些真真假假的游记故事。 Some to highlight the China good food, simulate a tone of US (America) person, to China good food praise without cease, even is reluctant to part ; 有的是为了凸显华夏美食,模拟一个美国人的口吻,对华夏的美食赞不绝口,甚至依依不舍; Some to highlight the unfriendliness of China people, the status of forge US (America) person, lost the wallet accidentally, the warm-hearted China hotel owner asked them to have the plain meal, but also helped them report to the police and find the wallet finally. 有的是为了凸显华夏人民的友好,伪造一个美国人的身份,来说自己无意中丢失了钱包,热心的华夏饭店老板请他们吃了便饭,还帮他们报警、最后找到钱包。 Some to highlight the history and inheritance, with the vision of foreigner, sighs and praised the China scenic spot and historic resort, the Japanese casual Tenshu can become countless people to praise the esteem scenic spot, looked for an ancient palace to construct from China casually, can fling sparks/Mars to come up these Tenshu, why the latter instead did not have the former to become famous, was because propagandized the packing was not proper. 有的是为了凸显历史和传承,用外国人的眼光,去感叹和赞美华夏的名胜古迹,日本随便一座天守阁都能成为无数人赞美推崇的景点,从华夏随便找一座古代宫殿建筑,就能把这些天守阁甩到火星上去,为什么后者反而没前者出名,就是因为宣传包装的不到位。 Li Mu even also made one compile a series of China love story, how for example to meet own other half in Yanjing, how to meet own life to love in Shanghai, how to propose to the beloved person near the Huangpu River...... 李牧甚至还让人编造了一系列的华夏爱情故事,比如在燕京如何遇到了自己的另一半,在沪市如何遇到了自己的一生所爱,怎么在黄浦江边向心爱的人求婚…… Wantonly hype these topics, for constantly strengthens the China traveling in the Western people front sensitometry. 大肆炒作这些话题,为的就是不断增强华夏旅游在西方民众面前的曝光度。 Therefore, he also made Fang Xudong change the backstage data parameter, exerted certain moisture content to all related data. 为此,他还让方旭东修改了后台数据参数,给所有相关的数据施加一定的水分。 To Li Mu of internet family background, his very clear entire world does not have one not to make a false report the data internet Corporation, even some company present stages do not make a false report the data, at the beginning of he grows, he still has certainly handled similar matter. 对互联网出身的李牧来说,他很清楚全世界没有一家不虚报数据的互联网公司,即便有些公司现阶段不虚报数据,但是在他成长之初,他也一定做过类似的事情。 For example, the live broadcast platform deliberately gives was looking the person who live broadcast conducts a coefficient to turn time, every time increases a person online to watch, the foreign data demonstration increased 17 people, or 129 people, reason that such setting, for fabricates a heat degree very high feeling. 比如,直播平台刻意给正在看直播的人进行一个系数翻倍,每增加一个人在线观看,对外的数据显示就是增加了17个人,或者129个人,之所以这么设定,为的就是伪造出一种热度很高的感觉。 Why as for chooses this type to have zero to have the entire data, mainly to let the user cannot look. 至于为什么选择这种有零有整的数据,主要就是为了让用户看不出来。 With 17 gives an example, a platform design simple logic, demonstrated that the hit rate was equal to the actual hit rate is multiplied by 17, as the matter stands, overwhelming majority users cannot see the problem. 就拿17来举例,平台设计一个简单逻辑,展示点击量等于实际点击量乘以17,这样一来,绝大部分用户都看不出毛病。 For example this post, was glanced over actually 258 times, but because has to be multiplied by 17 coefficients, therefore demonstrated the result is 4386 times ; 比如这个帖子,实际被浏览了258次,但由于有乘以17的系数,所以显示出来的结果就是4386次; With the Li Mu's experience, turns time only to turn the double-digit multiples, can be the conscience platform, some platform data even are multiplied by three, 129 that for example said a moment ago, the same post, was glanced over 258 times by the reality, but demonstrated the views are 33282 times. 以李牧的经验,翻倍只翻两位数倍数的,都算得上是良心平台,有的平台数据甚至乘以三位出,比如刚才说的129,同样的帖子,被实际浏览258次,但展示出来的浏览量是33282次。 The users are very in this case difficult to see the fabrication, after all this data has zero to have entire, moreover constantly is growing. 用户在这种情况下很难看出造假,毕竟这数据有零有整,而且还不断在增长。 What damn is, because the design multiple has zero to have entire, therefore the user could not see that the data change has much greatly exceptionally, for example, because of an own click, making the data from turn 33282 times 33411 times, came a person, the data to turn into 33540 people. 更操蛋的是,由于设计倍数有零有整,所以用户也看不出数据变化有多大异常,比如,因为自己的一次点击,让原本数据从33282次变成了33411次,紧接着又来一个人,数据变成了33540人。 Who shades the eyes with the hand to look, can see what 33282 and 33411, among 33540 do have necessarily to relate? They seem like, even compared with really also. 谁搭眼一看,能看得出33282、33411、33540之间有什么必然联系？他们看起来就像是真的一样,甚至比真的还真。 Also there is a platform that these stupidly throw, wrote the display data to be equal to that directly the ground truth was multiplied by three, the careful user will discover, how regardless of the data changed, forever was 3 multiples. 也有那些傻不溜丢的平台,直接写死了显示数据等于真实数据乘以三,细心的用户就会发现,无论数据怎么变,永远都是三的倍数。 What is sillier is multiplied by 10 directly, the careful user will discover, the number in the units place forever is 0...... 更傻的是直接乘以十,细心的用户就会发现,个位数永远是0…… The platform uses such cheating method, opening to build a volume of users is very very big, the popular false appearance for own platform. 平台利用这样的造假手段,开为自己平台营造出一种用户量很大、很受欢迎的假象。 However this matter also has plays to leak, for example in some live broadcast platforms had presented such joke, simultaneously in watching some anchor live broadcast, billions of users is watching, any this, almost made the packing in the data. 不过这种事情也有玩漏的时候,比如一些直播平台上就曾经出现过这样的笑话,同时在看某主播直播的,数以亿计的用户正在观看,凡是这样的,几乎都是在数据上做了包装。 The users do not know the real situation, after seeing to announce data that very easily leaning by the secret speculator belt/bring. 用户不知道真实情况,在看到公布出来的数据之后,很容易就会被幕后炒作者带偏。 Now, on Weibo (Micro Blog) Twitter, all positive/direct content about China traveling, has the data fabrication of certain extent. 现在,在微博twitter上,所有关于华夏旅游的正面内容,也都存在一定程度的数据造假。 Li Mu with such method, strengthens Western user's approval to these contents. 李牧用这样的方法,来增强西方用户对这些内容的认可度。 However Li Mu does is more discrete, he in the coefficient of data fabrication, designed logic of one set of circulation. 不过李牧做的更加谨慎,他在数据造假的系数上,设计了一套循环的逻辑。 For example the point approves the number, every time increases 1 actual data, the display data from 1-10 li (0.5 km) 8 integers, random selection increases. 比如点赞数,每增加一个实际数据,显示数据从1-10里的八个数里,随机选择一个增加。 Possibly is in addition 1, possibly is in addition 3, possibly is in addition 8 or adds 10, but additional 1 probability is lowest, a higher probability in in addition 3 to the eights, then, will not make the user easily touch to the rule that the data grows absolutely. 可能是加一,可能是加三,也可能是加八或者加十,不过加一的概率最低,更高概率在加三到八之间,如此一来,绝对不会让用户轻易摸到数据增长的规律。