RINAPE :: Volume #17

#1685: Bringing both sides together

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When Schwarzenegger shares the encouraging story on the tribune, how Li Mu is studying should Schwarzenegger's use maximization. 当施瓦辛格在演讲台上分享自己励志故事的时候,李牧正在研究该怎么把施瓦辛格的用处最大化。 He has a lot to draw Schwarzenegger together, taking advantage of the reputation and resources of his California governor, will have very big help to oneself. 他有很多事情想拉着施瓦辛格一起,借他加州州长的名头以及资源,对自己会有很大的帮助。 However, he do not occupy Schwarzenegger small advantage, on the contrary, he also thinks many can help Schwarzenegger enhance the achievements the idea, as the matter stands, oneself can is raising Schwarzenegger in the support level of California, while seeks for more advantage from Schwarzenegger. 不过,他也并非完全要占施瓦辛格便宜,相反,他也想了许多能帮助施瓦辛格提高政绩的主意,这样一来,自己可以一边养着施瓦辛格在加州的支持率,一边从施瓦辛格身上寻找更多好处。 After inauguration, many media reporters welled up nearby Li Mu's, inquired that he was elected as the view of California governor to Schwarzenegger. 就职典礼之后,许多媒体记者都涌到了李牧的跟前,询问他对施瓦辛格当选加州州长的看法。 Li Mu facing the lens of many media, said with a smile indifferently: „I noticed that happily Arnold can be elected as the position of California governor, in my eyes, Arnold is not only one has the actor of film and television talent very much , is also one has the politician of political talent very much.” 李牧面对多家媒体的镜头,淡然笑道:“我非常高兴看到阿诺德能够当选加州州长的职位,在我眼里,阿诺德不仅是一个很有影视天分的演员,也同样是一个很有政治天赋的政客。” The reporter also asked: „Do you to his politics, how the politics economically see particularly?” 记者又问:“那你对他的执政能力,尤其是在经济上的执政能力怎么看？” Li Mu said with a smile: „I entirely believe the Arnold talent economically, he has not been sworn before in fact, how to have solved the California increasingly severe economic problem in the unceasing research, stemming from his trust, I in the near future, will continue to increase the investment as well as expanded existing the business volume in California, strengthens the cooperation of Muye Science and Technology and California, hopes that can borrow this cooperation, enhances the daily exchange of two countries people.” 李牧笑道:“我完全相信阿诺德在经济上的天赋,事实上他从没有宣誓就职之前,就已经在不断的研究如何解决加州日益严重的经济问题,出于对他的信任,我会在不久的将来,继续加大在加州的投资以及扩大现有的业务规模,增强牧野科技与加州的合作,也希望能够借这次合作,提高两国民众的日常交流。” Reporters this time has not known, Li Mu has prepared, when one passes through Earth both sides „human smuggler”. 记者们此时还不知道,李牧已经准备当一个贯穿地球两端的“人口贩子”了。 ...... …… After the inauguration ended completely, Li Mu takes own private plane, goes to Hollywood to participate in Schwarzenegger's personal party. 在就职典礼完全结束之后,李牧乘坐自己的私人飞机,前往好莱坞参加施瓦辛格的私人party。 Lin Qingya is also grasped the recruit by Li Mu temporarily, sat his Gulfstream G550 with him together. 林清雅也被李牧临时抓了壮丁,跟他一起坐上了他的湾流g550。 Because Hollywood many stars are like Li Mu, takes the private plane to arrive in Sacramento, then takes the private plane to return to Hollywood, therefore night Sacramento International Airport is especially busy, city all kinds of private planes that lining up takes off. 由于好莱坞许多明星都跟李牧一样,乘坐私人飞机到萨克拉门托,然后再乘坐私人飞机返回好莱坞,所以夜晚的萨克拉门托机场格外繁忙,排队起飞的全市各式各样的私人飞机。 The airplane stops from time to time in the process that lining up takes off, Li Mu has not worried actually, but is Lin Qingya discussed that oneself to Schwarzenegger promised, between strengthening China first-tier city and California idea of travel interaction. 飞机在排队起飞的过程中走走停停,李牧倒是没有着急,而是跟林清雅讨论起了自己向施瓦辛格许诺的,关于增强华夏一线城市与加州之间旅游交往的想法。 Nowadays China, has not entered the field of vision of Western people truly, or the Western people have not started to understand truly this ancient eastern country, their all understanding China, basically also depends on the domestic media reported that but, these media reported that has distorts the fact the place, the westerner does not understand China. 现如今的华夏,还没有真正走入西方民众的视野,或者说,西方民众还没有开始真正了解这个古老的东方国家,他们对华夏的所有了解,基本上还都依托于国内的媒体报道,但是,这些媒体报道有许多歪曲事实的地方,以至于西方人根本不了解华夏。 Later generations, with the constant development of China economy, westerners more and more enters China and to the China traveling, they are feeling the China first-tier city lively, is travelling for pleasure the China beautiful country, is riding the China high speed rail, at that time, they started to return to the Western country the China real side belt/bring unceasingly, making more and more westerners know, true China, are what appearances. 后世,随着华夏经济的不断发展,西方人越来越多的走进华夏、到华夏旅游,他们感受着华夏一线城市的繁华、游历着华夏的大好河山,乘坐着华夏的高速铁路,那时候,他们才开始不断将华夏真实的一面带回到西方国家去,让越来越多的西方人知道,真正的华夏,是什么样子。 Now, Li Mu wants through oneself with Schwarzenegger's cooperation, first to promote the domestic first-tier city People as soon as possible, with the overlapping traveling of California People, making the domestic first-tier city's people walk, must make California's people walk. 现在,李牧想尽快通过自己跟施瓦辛格的合作,先推动国内一线城市民众,和加州民众的交叉旅游,让国内一线城市的民众走出来,更要让加州的民众走进去。 Therefore, his first idea, is hurries to discuss the route in airline, as well as hotel in China first-tier city and California. 所以,他第一个想法,就是赶紧谈下航空公司的航线,以及华夏一线城市和加州的酒店。 Lin Qingya also supports to Li Mu's this conception, thinks that this idea can increase exchange of both sides from most deep layer , to promote the China first-tier city in the popularity of the western world. 林清雅对李牧的这个构想也非常支持,认为这个想法能够从最深层来增加双方的交流,提升华夏一线城市在西方世界的知名度。 Therefore, she said to Li Mu: „Chief Li, if must make this business, I suggested that places the Taobao team to do it.” 于是,她对李牧说:“李总,如果要做这块业务,我建议把它放在淘宝团队上去做。” The Li Mu eyebrow selects, asked: „Said your view.” 李牧眉毛一挑,问:“说说你的看法。” Lin Qingya said: „Our although breakthrough point is to make the China first-tier city and route and hotel between California big cities, but, the route and hotel business are e-Commerce domain part, I thought good that CTrip develops in the two years, the capital also approves to his pattern more and more, since this, we might as well online increase the service that the reservation and hotel order in Taobao, earlier makes the airplane ticket hotel to sell, the intermediate stage can conform with many tourist resources, makes the tourist product directly, by the later period, this is a big plate business of localization journey market.” 林清雅说:“我们虽然切入点是做华夏一线城市和加州大城市之间的航线、酒店,但是,航线和酒店业务本身就是电商领域的一部分,我看携程这两年发展的挺好,资本对他的模式也越来越认可,既然这样,我们不如在淘宝网上增开机票预订和酒店预订的服务,前期做机票酒店销售,中期可以整合许多旅游资源,直接做旅游产品,到了后期,这本身就是一个定位出行市场的大板块业务了。” Li Mu surprised looks at Lin Qingya, didn't expect Lin Qingya to Silicon Valley treated after some time, the vision was really more open. 李牧惊讶的看着林清雅,没想到林清雅到硅谷待了一段时间之后,眼界果然开阔了许多。 The pattern that she said that isn't the later generation Ali's flying pig? 她说的这个模式,不就是后世阿里的飞猪吗？ But the flying pig started to be little too late, situation many were somewhat awkward. 只不过飞猪下手有点晚了,情况多少有些尴尬罢了。 The pattern of e-Commerce business, first is after the minute/share, from the beginning everyone does is very comprehensive, is almost comprehensive like Taobao, but following must act according to various plate businesses, analyzes the different products. 电商业务的格局,是先合后分,一开始大家做的都很全面,像淘宝几乎包罗万象,但是后续就要根据各种板块业务,拆分成不同的产品。 For example, opens to make Tmall the brand name shop from Taobao, opens to make the flying pig and to open from Taobao the airplane ticket traveling to make the salt fish the second-hand transaction from Taobao...... 比如,把品牌店从淘宝拆出来做天猫,把机票旅游从淘宝拆出来做飞猪、把二手交易从淘宝拆出来做咸鱼…… The Taobao net is also at „first gathers” the stage, must first conform with all kinds of domains. 淘宝网目前还处于“先合”的阶段,必须先把各种各样的领域都整合进来。 The airplane ticket hotel in the later generation is a very big segmentation domain, the good time that Taobao cuts into now. 机票酒店在后世是一个非常大的细分领域,淘宝现在正是切入的好时候。 Afterward, saying of Li Mu approval: „You said is very reasonable, this business truly should conform with the Taobao net to grow in the 2 c end slowly, first starts to train the user from the business of home and California, then enlarges little, the final goal, is able to replace the CTrip like this vertical platform, becomes first in this domain.” 随后,李牧赞同的说道:“你说的很有道理,这块业务在2c端确实应该整合进淘宝网慢慢发育,先从国内和加州的业务开始培养用户,然后再一点点放大,最终的目标,是能够取代携程这样的垂直平台,成为这个领域内的第一名。” Lin Qingya hastily asked: „Chief Li, must make that side Taobao send a market team to come, first conforms with the hotel resources of California, cuts part.” 林清雅急忙问:“李总,要不要让淘宝那边派一个市场团队过来,把加州的酒店资源先整合一下,切出一部分来。” Li Mu said: „With its this, I might as well first join up to do a Sino-US entrepreneurs'salon with Schwarzenegger, first civil aviation, hotel and company of tourist industry gathers together chatted, we brought both sides together in the middle, without the demand, I spent to create the demand, must first build cooperation of both sides.” 李牧道:“与其这样,我不如先跟施瓦辛格联合起来搞一个中美企业家沙龙,先把民航、酒店、旅游行业的公司聚在一起聊一聊,我们在中间牵线搭桥,哪怕没有需求,我花钱创造需求,也要把双方的合作先搭起来。” Lin Qingya asked him: „Does your meaning buy the resources from the two sides?” 林清雅问他:“您的意思是从两边买资源？” Li Mu nods: „Buys, since we want to facilitate the cooperation, must show the sincerity, actually many cooperation cards in sincerity step, we want to help them sell the airplane ticket, to sell the hotel, cannot light/only depend on the repertoire of spatial glove white wolf, said again we do not lack this money, is I guarantees a minimum simply to the airline and to the hotel, buys some of their resources directly, then resells to our target users.” 李牧点点头:“买嘛,既然我们想促成合作,就要拿出诚意来,其实很多合作都卡在诚意这一步,我们想帮他们卖机票、卖酒店,不能光靠空手套白狼的套路,再说我们也不缺这点钱,干脆就是我保底给航空公司、给酒店,直接买他们一部分资源,然后再转卖给我们的目标用户。” Lin Qingya asked: „When that this entrepreneurs'salon do you prepare to do? Where in does?” 林清雅问:“那这个企业家沙龙您准备什么时候做呢？在哪做？” Li Mu said: „Definitely the quicker the better, moreover must result in China does.” 李牧说:“肯定是越快越好,而且必须得在华夏做。” Saying, Li Mu was also saying: „I chat with Schwarzenegger in the evening, making him talk the airline and hotel in group and travel California for these days, asks that they have intended to work with me, if intends, organizes to come to Yanjing directly, I do the peak forum in Great Wall to them, makes them experience our China beautiful country while convenient.” 说着,李牧又道:“我晚上跟施瓦辛格聊聊,让他这几天约谈一下加州的航空公司、酒店集团以及旅游公司,问问他们有没有意向跟我合作,如果有意向,直接组团到燕京来,我在长城脚下给他们搞个巅峰论坛,顺便让他们见识见识我们华夏的大好河山。” Lin Qingya said with a laugh: „You should buy a big airplane initially, this drew that's alright these US (America) entrepreneurs directly.” 林清雅笑着说:“那您当初应该买一架大飞机,这样直接把这些美国企业家拉过去就行了。” Li Mu said with a smile: „If this matter is credible, later we buy an airline are not the major problem.” 李牧笑道:“如果这件事靠谱,后期我们买一家航空公司也不是什么大问题。” Lin Qingya said with amazement: „Needs to invest Chief Li? The cost of airline is high.” 林清雅惊讶道:“需要这么投入吗李总？航空公司的成本非常高啊。” Li Mu said with a smile: „Not is only the airline can do, this inside hotel and tourist service, can do. You think, if we can make a connection with the traveling exchange of San Francisco and Los Angeles Yanjing, Shanghai, Yangcheng and Shenzhen these four first-tier cities, then with the similar method, I can make a connection these four traveling exchanges of city with Britain quickly.” 李牧笑道:“不光是航空公司可以自己做,这里面的酒店、旅游服务,都是可以自己做的。你想想,如果我们能把燕京、沪市、阳城、深市这四个一线城市跟旧金山、洛杉矶的旅游交流打通,那么用同样的方法,我很快就能把这四个城市跟英国的旅游交流打通。” Lin Qingya nods, Li Mu is very close to the Windsor family's relations, has this relations to take the foundation, this minor matter is very easy to realize. 林清雅点了点头,李牧跟温莎家族的关系很密切,有这个关系作为基础,这点小事很容易就能实现。 Li Mu then said: „Then I can taking advantage of Britain's influence in Europe, then make a connection with France and German even all Schengen countries, we through our propaganda methods, our custom-made routes and price advantages, the person these places attract the China first-tier city, when the time comes, they take the flight of our airline to come and stay at our hotel group following hotel, enjoy the tourist service that our travel provides, can create very big room for profits to us.” 李牧接着说:“然后我就能借着英国在欧洲的影响力,接着打通法国、德国甚至所有的申根国家,我们通过我们的宣传手段、我们的定制路线以及价格优势,把这些地方的人都吸引到华夏一线城市来,到时候,他们坐我们航空公司的航班来、住在我们酒店集团下面的酒店、享用我们旅游公司提供的旅游服务,能给我们创造很大的利润空间。” Lin Qingya said: „If must purchase the airline and hotel group and travel in this plate business, then to the demand of fund is very huge, can Taobao support such big business expense?” 林清雅说:“如果要在这个板块业务上收购航空公司、酒店集团和旅游公司,那对资金的需求量还是非常巨大的,淘宝能支撑这么大的业务支出吗？” Li Mu beckons with the hand, said: „I said a moment ago, must open the 2 c entrance in Taobao, quite makes the user purchase these services from Taobao, but these supporting services, from the capital level, I prepare to place Muye Science and Technology the operation, because Muye Science and Technology will begin to go on the market in the first half of next year, once goes on the market, the financial problem is very easy to be solved, moreover to a business upward company, any normal receiving merger and acquisition is almost unceasingly worthwhile, because the market will give this company enough confidence.” 李牧摆摆手,道:“我刚才说了,要把2c的入口开在淘宝,好让用户从淘宝来购买这些服务,但这些支撑服务,从资本层面上来说,我准备放在牧野科技名下来运作,因为牧野科技明年上半年就会着手上市,一旦上市,资金问题就很容易解决,而且对一家业务不断向上的公司来说,任何一桩正常的收并购几乎都是合算的,因为市场会给予这家公司足够的信心。” „For example the market trusts the Muye Science and Technology ability and potential, when we in 200 billion market values, flowered 100 hundred million USD acquired an enterprise, then, the market will normally make the rise adjustment to our estimate values, after being possible to purchase, our market values can rise to 2200 hundred million USD.” “比如市场信任牧野科技的能力和潜力,当我们在2000亿市值的时候,花100亿美元收购了一家企业,那么正常情况下,市场会对我们的估值做上升调整,有可能收购之后,我们的市值能一路攀升到2200亿美元。” „As the matter stands, was equal to that Muye Science and Technology invested in the airline and hotel group and travel, then these business resources exclusive outputs to Taobao, has full authority and responsibility for the sale by Taobao.” “这样一来,就等于是牧野科技投资了航空公司、酒店集团以及旅游公司,然后把这些业务资源独家输出给淘宝,由淘宝全权负责销售。” Taobao from the estimate value, is worse than at present many, primary causes Muye Science and Technology is the Taobao business also stays in the China market now, without makes the world setup truly, in addition currently e-Commerce also in a beginning stage, to Taobao net several years, he has the opportunity and Muye Science and Technology again keeps pace. 淘宝目前从估值上来说,比牧野科技差了不少,主要原因是淘宝的业务现在还停留在华夏市场,没有真正打出世界格局,再加上目前电商还只是在一个萌芽阶段,再给淘宝网几年时间,他就有机会和牧野科技并驾齐驱。
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