How Lolan Mas forgot himself to leave Muye Science and Technology, how also to arrive at the hotel. 罗兰・马斯忘了自己是怎么离开牧野科技,又是怎么来到酒店的。 In the Yanjing most luxurious five-star hotel presidential suite, he air/Qi randomly pounds one, two assistants draw cannot hold on. 在燕京最豪华的五星级酒店总统套房里,他气得乱砸一通,两个助理拉都拉不住。 Mas family is also traditional Old-Money, when the Li Mu grandfather and paternal great-grandfather are poor the farmer, Mas family has started to construct own business empire, with Li Mu these Old-Money that meets Britain, this group of fellow biggest problems, are forever, bewildered pride. 马斯家族也是传统的Old-Money,在李牧祖父、曾祖父还是赤贫农民的时候,马斯家族就已经开始建造自己的商业帝国,跟李牧在英国遇见的那些Old-Money一样,这帮家伙最大的毛病,就是永远的、莫名其妙的骄傲。 In the past the American national strength increased suddenly, the Empire on which the sun never sets People of decline always thought that the US (America) person is one group of red neck big uneducated people, could not take a liking to the newly-emerging nation of US (America) that nouveau riche, to shut out US (America) not to have the history, but at heart was much sourer ; 当年美利坚国力急剧攀升的时候,衰落的日不落帝国子民总觉得美国人就是一帮红脖子大老粗,瞧不上美国那种暴发户的新兴国家、嫌弃美国没有历史,但心里头却酸得难受; Now, US-UK these have the veteran entrepreneur of dozens years of even over a hundred years of history, cannot take a liking to Bill Gates, Li Mu this type by the emerging rich and powerful people who IT builds up fast, thought that they are the nouveau riche, by the speculative trader who the bubble builds up, in fact is five characters: Envies the envy to hate. 现在,美英这些有着几十年甚至上百年历史的老牌企业家,也瞧不上比尔・盖茨、李牧这种靠IT快速起家的新兴富豪,觉得他们是暴发户、是靠泡沫起家的投机商人,其实说白了就是五个字:羡慕嫉妒恨。 In Lolan Mas at heart, he truly thinks oneself are higher than a head Li Mu, he felt, regardless of oneself the family background, background and history, accumulate, individual knowledge, even the life experience, be much stronger than Li Mu, Li Mu should regard the teacher the same as respect oneself, but this young people, actually step on oneself directly in the sole rub, this humiliation, making him for a very long time unassuageable. 在罗兰・马斯的心里,他确实认为自己比李牧高一头,他觉得,自己无论家世、背景、历史、积淀、个人学识,甚至人生经验,都要比李牧强得多,李牧应该把自己当成老师一样尊重,可这个年轻人,却直接把自己踩在脚底摩擦,这种屈辱,让他久久不能平息。 After cursing angrily the half of the day, beat many things, Lolan Mas anger dissipated much, exhausted that what replaces it is spreads from the bottom of the heart, he looked at the time, is afternoon of China time, Li Mu is still bleeding, suppuration unceasingly and infects to the wound that Mars creates, is unable to heal, the board of directors leaves his time is not many. 怒骂了半天、摔打了不少东西之后,罗兰・马斯怒火消散了不少,取而代之的是从心底蔓延起的疲惫,他看了看时间,已经是华夏时间的下午,李牧给玛氏造成的伤口还在不断流血、化脓、感染,以至于无法愈合,董事会留给他的时间也不多了。 After smoking an entire cigar, Lolan Mas and board of directors held a teleconference, he expounded in the conference Li Mu's request, what is not as expected is, the entire board of directors no one opposes to conduct a request of press conference. 抽了一整支雪茄之后,罗兰・马斯和董事会召开了一场电话会议,他在会议上阐明了李牧的要求,不出预料的是,整个董事会没有一个人反对举办一场新闻发布会的要求。 although holds the press conference, and at the release conference to the Li Mu public apology, really somewhat loses face, but facing the tremendous public opinion pressure as well as negative report thank your for your hospitality, Mars could have ignored the face countenance. 虽然举办新闻发布会、并且在发布会上向李牧公开道歉,实在是有些丢脸,但面对巨大的舆论压力以及负面新闻叨扰,玛氏已经顾不得颜面了。 Lolan Mas knows, the board of directors only cares about the benefit, as for the matter of humiliation, is acts in any case, they and indifferent, therefore they will certainly accept the Li Mu's request, if oneself do not comply, all pressures will press themselves on again. 罗兰・马斯知道,董事会只在乎利益,至于丢脸的事儿,反正是自己出面,他们一个个并无所谓,所以他们一定会接受李牧的要求,如果自己不答应,所有的压力又会再度压到自己身上。 Therefore, Lolan Mas also gave up the resistance, said in the teleconference: „Since everyone unified the consensus, I start to arrange the press conference today, strives to convene tomorrow.” 于是,罗兰・马斯也放弃了抵抗,在电话会议上说:“既然大家都统一了共识,那我今天就开始筹备新闻发布会,争取明天就能召开。” Makes the telephone call, Lolan Mas is related with Li Ziwei by own assistant immediately, conveys a Li Ziwei news: „ Mars is willing to hold the press conference in Yanjing, and expressed at the press conference, to the whole society to the Muye Science and Technology apology. 挂了电话,罗兰・马斯立刻让自己的助理跟李紫薇联系,转达李紫薇一个讯息:“玛氏愿意在燕京召开新闻发布会,并且在新闻发布会上、面向全社会表达对牧野科技的歉意。 However, Lolan Mas were many a mind, he feared that oneself holds the release conference, Li Mu selects the problem again, therefore he deliberately made the assistant ask a question: „Regarding the location and specification of this press conference, what specific request Muye Science and Technology has?” 不过,罗兰・马斯多了一个心眼,他怕自己开完发布会,李牧再挑自己毛病,于是他刻意让助理问了一个问题:“对于这场新闻发布会的场地、规格,牧野科技有什么具体要求？” Li Ziwei conveyed the issue to Li Mu, Li Mu returned to the covered passageway: „You told them, the location we have not requested, the specification has not requested, but I only requested a point, the appearance media can not be less than 200, global media must achieve 90% appearances.” 李紫薇把问题转达给李牧,李牧回复道:“你告诉他们,场地我们没有要求,规格也没有要求,不过我只要求一点,到场媒体不得少于两百家,其中全球一线媒体要做到90%到场。” Holds Mars not to put , because Li Mu must come with it to the entire world enterprise demonstration muscle, the company like Mars, thinks the product, strategy and Muye Science and Technology are conflict free, dares to touch the porcelain to Muye Science and Technology, oneself must make them know, all forms of bumping porcelain, must pay the deeply grieved price. 抓住玛氏不放,是因为李牧要用它来向全世界企业展示肌肉,像玛氏这样的公司,自以为产品、战略与牧野科技毫无冲突,就敢于向牧野科技碰瓷,那自己就必须要让他们知道,任何形式的碰瓷,都必须付出惨痛的代价。 Therefore, the Mars press conference must have the sufficient social influence, Li Mu must be in front of the world, flings their big mouth ruthlessly. 所以,玛氏的新闻发布会一定要有足够的社会影响力,李牧要当着全世界的面,狠狠甩他们一个大嘴巴。 Lolan Mas after receiving Li Mu's requests, although resented at heart very much, but also has no means at this moment, 罗兰・马斯在接收到李牧的要求之后,心里虽然很是愤恨,但此刻也没有任何办法, He guesses correctly Li Mu not to accept oneself casual sending, guesses correctly Li Mu to have some conditions of problem-making, now he accepts except for the choice, has no other alternative. 他猜出李牧不会接受自己随随便便的打发,也猜出李牧会有一些刁难的条件,现在他除了选择接受,别无他法。 Sets firm resolve, Lolan Mas calls oneself presidential suite total person in charge of Area China immediately, issues the order to him: „Immediately relates a high-end release conference location, then informs the media that all can inform, told them, Mars in tomorrow afternoon 5 o'clock, in view of beforehand will hold the press conference using the behavior that Muye Science and Technology will conduct the malicious marketing, must guarantee that many media participated as far as possible.” 下定决心,罗兰・马斯立刻把华夏的总负责人叫到自己的总统套房,对他下达命令:“立刻联系一个高端的发布会场地,然后通知所有能通知到的媒体,告诉他们,玛氏将在明天下午五点钟,针对之前利用牧野科技进行恶意营销的行为召开新闻发布会,一定要确保尽可能多的媒体参加。” Area China person in charge nods, said: „My this arranges.” 华夏负责人点了点头,说:“那我这就去安排。” Lolan Mas exhorts said: „Must as soon as possible, I take release conference 5 : 00 pm to start on time, as soon as the release conference ended, I see Li Mu immediately, best to solve as soon as possible this matter, if smooth, I will return to US (America) tomorrow evening at the same night.” 罗兰・马斯嘱咐道:“一定要尽快,我要发布会明天下午五点准时开始,发布会一结束,我就立刻去见李牧,最好是能尽快把这件事解决掉,如果顺利的话,我明天晚上连夜返回美国。” Area China person in charge cannot bear ask: „Does Mr. Mas, you worry? Must rest for two days in Yanjing, I also report us with you while convenient in the development situation of magnificence business.” 华夏负责人忍不住问:“马斯先生,您这么着急回去？要不要在燕京休息两天,顺便我也跟您汇报一下我们在华业务的发展情况。” Lolan Mas declines to say without hesitation: „If not because does not have the means that my one minute does not want to treat here!” 罗兰・马斯毫不犹豫的拒绝道:“如果不是因为没办法,我一分钟都不想待在这里！” ...... …… That night, the public relations department of Mars China subsidiary company sent out the invitation to all media, invites them in next afternoon 5 o'clock, attended the Mars press conference in Yanjing. 当天晚上,玛氏华夏分公司的公关部门向所有媒体发出邀请,邀请他们于第二天下午五点钟,在燕京参加玛氏的新闻发布会。 Most makes the media be shocked, is the subject of Mars this press conference, in they issue in the invitation of media, on sureproof writes: „This release conference, Mars Corporation board president Mr. Lolan Mas, the scene before Mars using behavior that Muye Science and Technology conducts the malicious marketing, makes the public apology.” 最让媒体感到震惊的,是玛氏这次新闻发布会的主题,在他们发给媒体的邀请函上,就白纸黑字的写着:“本次发布会,玛氏公司董事会主席罗兰・马斯先生,将现场就玛氏之前利用牧野科技进行恶意营销的行为,进行公开道歉。” The news that because Lolan Mas arrives in Beijing does not have the media to know, after this invitation sends out, the media blast out the pot immediately, but also without and other release conferences starts, had reported to this important news. 由于罗兰・马斯抵京的消息并没有媒体知道,所以当这封邀请函发出之后,媒体立刻炸开了锅,还没等发布会开始,就已经对这个重大新闻进行了报道。 Mars bumps porcelain Muye Science and Technology intentionally, this matter is known to everybody, but Muye Science and Technology punishes Mars in own Weibo (Micro Blog) Twitter platform, this matter also noisy noisy, but who didn't expect, Mars will recognize unexpectedly quickly instigated. 玛氏故意碰瓷牧野科技,这件事无人不知,而牧野科技在自家的微博Twitter平台上惩罚玛氏,这件事也闹的沸沸扬扬,不过谁也没想到,玛氏竟然会这么快就认怂。 Moreover, Mars this basically was the highest rank recognizes instigated, not only need hold the press conference publicly to apologize, but also even their board presidents came Yanjing personally, such matter almost heard something never heard of in before. 而且,玛氏这基本上是最高级别认怂了,不但要召开新闻发布会公开道歉,而且连他们的董事会主席都亲自来了燕京,这样的事情在之前几乎是闻所未闻的。 All of a sudden, the media reported hiding the sky and covering the earth. 一下子,媒体报道铺天盖地。 Some media focus on Mars recognizing to instigate, thinks this is that global 500 enterprises most instigate in history ; 有的媒体把重点放在玛氏认怂上,认为这是世界500强企业有史以来最怂的一回; Some media focus on the Muye Science and Technology strong influence, thinks that Muye Science and Technology has become the world's only surpassing front ranking enterprise now, reason that recognized, is because its not only estimate value surpasses thousand hundred million USD, what is more important, its global influence no one can ; 有的媒体则把重点放在牧野科技的强大影响力上,认为牧野科技现在已经成为世界唯一的超一流企业,之所以这么认定,是因为它不但估值超过千亿美元,更重要的是,它全球影响力无人能及; The media will report tries in Li Mu, thinks that this is Li Mu person's victory to a Mars, thinks starting today, Li Mu in the influence of commercial sector, has been able to go down in history. 还有媒体将报道着力于李牧,认为这是李牧一个人对玛氏的胜利,认为从今天起,李牧在商业领域的影响力,已经可以载入史册。 As for eats the melon people generally, then majority feels exciting, can make the board presidents of global 500 enterprises come out to apologize personally, whom the Li Mu's boldness and ability did not have in the entrepreneur category, such a steamroll -type ending victory, this made his these fans especially excited, made the Entire world People hold in high esteem to him again. 至于广大吃瓜群众,则大部分都觉得大快人心,能让世界500强企业的董事会主席亲自出来道歉,李牧的魄力与能力在企业家范畴里也是没谁了,这样一场碾压式的完胜,这让他的那些拥趸们格外兴奋,也让全世界民众再一次对他刮目相看。 Media hiding the sky and covering the earth exaggerates this matter time, Li Mu is calculating at home should rip many meat from Mars, can put Lolan Mas to get the hell out. 外界媒体铺天盖地渲染这件事情的时候,李牧正在家里盘算到底该从玛氏身上割掉多少肉,才能放罗兰・马斯滚蛋。 He ponders over, telephones to Li Ziwei. 他思前想后,给李紫薇打了个电话。 The telephone connection, Li Mu then exhorts Li Ziwei: „Ziwei, after tomorrow release conference, Lolan Mas will certainly request to meet with me again, when the time comes you make him look for me to Muye Science and Technology directly.” 电话接通,李牧便嘱咐李紫薇:“紫薇,明天发布会之后,罗兰・马斯一定会再次要求跟我见面,到时候你让他直接到牧野科技找我。” Li Ziwei says immediately: „Good Chief Li, I knew.” 李紫薇立刻说道:“好的李总,我知道了。” Li Mu also said: „Right, you helped me print several archives, tomorrow I good to look to Lolan Mas.” 李牧又道:“对了,你帮我打印几份文案,明天我好给罗兰・马斯看一看。” Li Ziwei hastily asked: „What archives can hit?” 李紫薇急忙问:“要打什么文案？” Li Mu said: „Later my message sends your list.” 李牧说:“待会儿我短信发你一个列表。” „Good.” “好的。” ...... …… Next afternoon. 翌日下午。 A banquet hall in Yanjing foreign hotel, the Mars press conference will soon start. 在燕京一家外资酒店的宴会厅,玛氏的新闻发布会即将开始。 This release conference, the appearance media quantity is over 1000 people, the scene is almost fully occupied. 这场发布会,到场媒体数量超过一千人,现场几乎人满为患。 The Muye Science and Technology reporter was also invited to attend this time press conference. 牧野科技的记者也受邀出席了这次的新闻发布会。 In Lolan Mas who two building VIP suites rest, is away from the landing window to overlook the entire scene, below densely and numerously is the scene of reporter, lets his some scalp tingles. 在二楼贵宾室休息的罗兰・马斯,隔着落地窗俯瞰着整个现场,下面密密麻麻全是记者的景象,让他有些头皮发麻。 Mars although is world 500, but, Mars from the establishment to the present, has not held such large-scale press conference. 玛氏虽然是世界五百强,但是,玛氏从创立到现在,都没召开过这么大规模的新闻发布会。 Actually, beforehand Mars also wants to promote some flash news, but they after all are only a private enterprise focusing on food, besides has some small scandals occasionally, is very difficult to promote what flash news in the true sense, even if sometimes goes all out to invite, still invited less than so many media attention, after all many media's quality requirement to the news was high, will not pay attention to a release conference of food company. 其实,以前的玛氏也很想搞一些大新闻,但是他们毕竟只是一个以食品为主的民营企业,除了偶尔出些小丑闻之外,很难搞出什么真正意义上的大新闻,有些时候就算是拼命去邀请,也邀请不到这么多的媒体关注,毕竟很多媒体对新闻的质量要求非常高,不会把一家食品企业的发布会放在眼里。 However, after this release conference and Li Mu have the relations, this release conference becomes a focus of public attention, almost all media that receive the invitation sent out oneself reporter to attend the meeting, such Shanda scene, even Lolan Mas as well as Mars staff have not expected. 但是,当这场发布会和李牧扯上关系之后,这场发布会就变得万众瞩目起来,几乎所有收到邀请的媒体都派出了自己的记者参会,这么盛大的场面,连罗兰・马斯以及玛氏的工作人员都没预料到。 The scene only prepared 500 seats, but looks at present, 500 seats have been filled, other places almost also stood the person, below camera and camera have numerous number, the flashing light explodes in each corner one after another flashes. 现场只准备了五百把座椅,但目前看,五百把座椅早已经坐满,其他的地方几乎也都站满了人,下面摄像机、照相机多不胜数,闪光灯噼里啪啦的在各个角落接连爆闪。 Heart that Lolan Mas looks at startled, ponders secretly, his mother has not started, the reporter has started to go all out to photograph, later can below by the flashing light linking up into a single stretch daytime? 罗兰・马斯看的心惊,暗忖,这他妈还没开始,记者就已经开始拼命拍照了,待会儿下面岂不是要被闪光灯连成一片白昼？ Moreover, below this dense, came many people! They may come to see itself to recognize instigated that loses face...... 而且,下面这黑压压的,到底是来了多少人啊！他们可都是来看自己认怂出丑的……