RINAPE :: Volume #17

#1618: Raises the industry threshold

LNMTL needs user funding to survive Read More

Li Mu has one type is not the good problem, he summarizes this problem to increase with the obsession. 李牧有一种不是太好的毛病,他把这种毛病总结为增配强迫症。 Like people like him, hits small likes in various aspect pile of dispositions, the elementary school the time, others go to the spring tour belt/bring to eat the belt/bring to drink to have money, he must bring the umbrella, band-aid and compass, even if clear(ly) knew the clear and boundless sky, must capture in the book bag side the umbrella, because be was only at heart steadfast ; 像他这样的人,打小就喜欢在各种方面堆配置,小学的时候,别人去春游带吃带喝带钱,他还要带雨伞、创可贴、指南针,哪怕明知道晴空万里,也得在书包侧兜里塞把雨伞,因为只有这样心里才踏实; Grew up, others buy a car(riage), tops up the oil to run on the world, he prepared the sufficient air pump, the broken window hammer and flashlight in the car(riage), even the 220 v invertor, these things basically from buying not to have the opportunity to use, but he felt as before, has them in the car(riage), is more relieved. 长大了,别人买辆车,加满油就满世界跑,他在车里准备了充气泵、破窗锤、手电筒,甚至220v逆变器,这些东西基本上从买来就没机会用,但他依旧觉得,有它们在车里,才更安心。 Stemming from such at heart, Li Mu hopes very much can while making Ele.me, has custom-made a performance to be stronger, quality to be better directly, an efficiency higher battery-powered bicycle to Ele.me future sending, from custom-made electric car, on the one hand reduces Driver enters the good threshold, on the one hand also unified the enterprise image, comes up to give this industry to formulate the high standard, the behind person wants to come to snatch the food to eat is not easy. 正是出于这样的心里,李牧很希望能够在做饿了么的同时,直接给饿了么未来的派送员定制一款性能更强、质量更好、效率更高的电动自行车,自定制的电动车,一方面降低骑手的入行门槛,一方面也统一了企业形象,一上来就给这个行业制定高标准,后面人想进来抢饭吃就不容易了。 If an industry, is the rube family background, this industry will enter the good threshold is very difficult to have the promotion in the future again, o2o, if according to the normal condition development, a distribution will stand, several distribution and several second-hand electric cars to be able first to run a small block, if Li Mu's Ele.me will also start, that following imitation will certainly have a big pile. 如果一个行业,都是泥腿子出身,这个行业的入行门槛在将来就很难再有提升,o2o如果按正常情况发展,一个配送站、几个配送员、几辆二手电动车就可以先跑起来一个小片区,如果李牧的饿了么也这么起步,那后面的效仿者一定会有一大堆。 However, if Li Mu comes up to lift up high the skyer, making others see this is a heavy asset item, then in the pioneer of this industry, almost will not have the rube to mix, even if there is a person of rube family background, he first still first saves the sufficient energy, can step over this ridge. 但是,如果李牧一上来就高举高打,让别人看到这是一个重资产项目,那么这个行业的创业者里,几乎就不会有泥腿子混进来,就算有泥腿子出身的人,那他首先也得先积蓄足够的能量,才能迈过这道坎。 Moreover, Li Mu truly felt, Elon Tesla team of Musk investment, since the battery technologies of 18650 lithium batteries, castrating makes the battery-powered bicycle definitely is very ok, when the time comes the design team has one overall plan, then first trial produces several prototypes to look, if ok, gives OEM (original equipment manufacturer) supplier factory OEM (original equipment manufacturer) supplier immediately. 而且,李牧确实觉得,埃隆・马斯克投资的特斯拉团队,既然有18650锂电池的电池组技术,阉割一下做电动自行车肯定是非常ok的,到时候设计团队出一套整体方案,然后先试制几辆原型机看一看,如果ok,立刻交给代工厂代工。 The Tesla battery management technology is very awesome, normal condition next Tesla comprised of 6-7000 18650 batteries, these batteries were divided into 14 stand-alone battery packages, each battery package comprised of several hundred batteries, radiates, the charging and discharging management and security has very strong advantage. 特斯拉的电池管理技术是非常牛逼的,正常情况下一辆特斯拉由6-7000节18650电池组成,这些电池被分成14个独立的电池组包,每一个电池组包由几百节电池组成,散热、充放电管理以及安全性都有很强的优势。 Has the battery technology of such high standard, castrates one hundred 18650 simple batteries to be easy downward, in hundred 18650 battery normal conditions at least can let one ordinary electric car continue voyage over dozens kilometers, good that if electrical machinery technology ok and lightweight make, running hundred kilometers also not necessarily is a difficult matter. 有这么高标准的电池组技术,向下阉割成一个百来节18650的简单电池组应该非常容易,百来节18650电池正常情况下至少能让一辆普通电动车续航几十公里以上,如果电机技术ok、轻量化做的不错,跑上百公里也未必是件难事。 Let Tesla find time to oneself to incite small battery package of technologies, should be very easy. 让特斯拉抽空给自己鼓捣一个小电池包技术,应该还是非常容易的。 The battery can purchase from Matsushita through Tesla directly, however the after battery also gives Tesla to arrange OEM (original equipment manufacturer) supplier, this can also the going a step further cost reduction, import the end product battery to the home when the time comes directly comes, then delivers the electric car OEM (original equipment manufacturer) supplier factory assembly then. 电池可以通过特斯拉直接从松下采购,然后电池组也交给特斯拉安排代工,这样还能进一步降低成本,到时候直接把成品电池组进口到国内来,然后交付电动车代工厂组装即可。 Covers entire Yanjing, earlier estimates also on 10,000 feet, moreover 10,000 also score points several batch of deliveries, uses 18650 lithium batteries to take the power unit, single Liangche the construction cost should over 2,000-3,000 Yuan, hardware cost electro-optic motorcoach, a city several million, to the Taobao net not be anything, but can play undertaking team, is very few. 覆盖整个燕京,前期估计也就一万辆足矣,而且一万辆也得分几批交付,使用18650锂电池作为动力单元,单辆车造价应该会超过2,000-3,000元,硬件成本光电动车一项,一个城市就得几千万,对淘宝网来说不算什么,但是能玩得起的创业团队,还是少之又少。 Electric car solution, remaining is the issue of order engagement, now does not have the smartphone, Li Mu then to decide that first uses the message to send the single form in the earlier period, as far as possible is then fixed each Driver activities, making each of them also move in own surrounding area five kilometers range, this can guarantee that the effectiveness is stronger. 电动车解决,剩下的就是订单衔接的问题,现在没有智能手机,李牧便决定在前期先使用短信派单的形式,然后把每一个骑手的活动范围尽量固定,让他们每个人也都在自己方圆五公里的范围内活动,这样就能够保证时效性更强。 However, the message sends the single is the transition means of present stage, after next the smartphone starts, cell phone gps to be mature and current capacity expense trims, can make Driver use the smartphone to order, meanwhile can through gps, real-time feedback own positional information. 不过,短信派单只是现阶段的一个过渡办法,下一步当智能手机兴起、手机gps成熟以及流量费用略微降低之后,就可以让骑手使用智能手机接单,同时还能够通过gps,实时反馈自己的位置信息。 When the time comes, the user can also order through cell phone app, basically, even if entered ahead of time moved the internet o2o time. 到时候,用户也可以通过手机app下单,基本上,就算是提前进入了移动互联网o2o时代。 After Li Mu this set of idea said that everyone present, by him is basically given to brainwash, everyone is giving free reign to the imagination to turn on the computer to see surrounding area five kilometers all hotels and all starters, and can order the payment and waiting to deliver the day that the food visited on the computer directly, if really arrived on that day, absolutely was another huge progress of technical change life. 李牧把这一套想法说完之后,在座的所有人,基本上已经都被他给洗脑了,大家都在畅想一个打开电脑就能看到方圆五公里所有饭店、所有餐点,并且能够在电脑上直接下单付款、等待送饭上门的日子,如果那一天真的到来,绝对是科技改变生活的又一个巨大的进步。 Actually, the white-collar, worker and student eating meal difficult, to eat meal the lazy issue, not after internet is born has, but is born after these communities, has existed. 其实,白领、工人、学生吃饭难、吃饭懒的问题,不是在互联网诞生之后才有的,而是从这几个群体诞生之后,就一直存在的。 Ele.me will be established in the later generation , because the founder lazy to is not willing to dine out in the bedroom, therefore wants to make an online going platform, didn't expect held the pain spots of large crowd all of a sudden, rose all of a sudden the giant internet enterprise. 饿了么之所以会在后世被创立,就是因为创始人在寝室里懒到不愿意外出吃饭,所以才想做一个网上的外卖平台,没想到一下子抓住了大量人群的痛点,一下子崛起成了巨型互联网企业。 Li Mu recalled on oneself university time, that far more than is eating meal difficult, to eat meal lazily, was in the lazy cancer situation simply. 李牧回想自己上大学的时候,那何止是吃饭难、吃饭懒,简直就到了懒癌的地步。 Bedroom eight people, no one are willing to go downstairs to buy the food to the weekend, is depending in the bedroom. 一个寝室八个人,一到周末没有一个人愿意下楼买饭,都在寝室赖着。 Sometimes eight people are having an empty stomach the corpse on the bed, very cluck does not go downstairs to everyone belly, has arrived at the person not hungrily good, decided buys the food time, another seven people immediately say chaotically: „Helps me have one, I want the Bibimbap.”, „I want the green pepper shredded meat rice served with meat and vegetable topping.”, „I take one bowl of ramen.”, „I want the twice-cooked pork rice served with meat and vegetable topping to add one bottle of beer.”, „Two donkey meat burn down, one bowl of soup, comes to wrap soft Red plum to thank while convenient.” 有时候八个人就在床上饿着肚子挺尸,挺到大家肚子咕咕叫也不下楼,一直挺到有一个人饿到不行,决定下去买饭的时候,另外七个人会立刻七嘴八舌的说:“帮我也带一份,我想吃石锅拌饭。”、“我要青椒肉丝盖饭。”、“我要一碗拉面。”、“我要回锅肉盖饭加一瓶啤酒。”、“两个驴肉火烧、一碗汤,顺便来包软红梅谢谢。” In the past the nation more than ten million lived in school university, basically faced such predicament, but, no one has thought must solve this problem, sprouted this idea until the Ele.me founding team. 当年全国上千万在校大学生,基本上都面对这样的窘境,可是,没有人想过要解决这个问题,直到饿了么的创始团队萌生出这个idea。 Therefore, Li Mu steadfast believing, Ele.me, even if gets online at the present several years ahead of schedule, will certainly not meet coldly, on the contrary, it has the possibility because of ahead of time and heavy asset operation of higher threshold, but ahead of time ceases Meituan and Baidu such competitor, one-party rule. 所以,李牧坚定不移的认为,饿了么即便是在现在提前数年上线,也一定不会遇冷,相反,它有可能因为自己更提前、更高门槛的重资产运作,而提前杜绝美团、百度这样的竞争对手,一家独大。 In the conference room everyone is full of lofty aspirations and high ideals, Li Mu starts to give this business to divide the work. 当会议室里每一个人都充满雄心壮志的时候,李牧开始给这块业务进行分工。 He said to Fang Xudong: „Xudong, the front platform of oriented customer, to merchant's management and settlement backstage, is led the technology team to revise based on Taobao net existing frame by you, with the aim of being applicable to going . Moreover, its second-level child domain name can make two ;” 他对方旭东说:“旭东,面向客户的前端平台,面向商户的管理与结算后台,由你带领技术团队在淘宝网现有框架的基础上进行修改,以便更适用于外卖,另外,它的二级子域名可以做两个,,;” Fang Xudong nods immediately, said seriously: „Chief Li felt relieved, this has the ready-made underlying architecture and code, will develop to complete in the shortest time.” 方旭东立刻点了点头,郑重道:“李总放心,这个有现成的底层架构及代码,会在最短的时间内开发完成。” Li Mu satisfied smiling, also said: „In addition, you must bring order system that the team solves to go with emphasis, as well as sends the single logical algorithm, this is important, in the future rationality and scientific nature that we operating efficiency of whole set product, will all look at your set of algorithm.” 李牧满意的笑了笑,又道:“除此之外,你要重点带团队解决外卖的订单系统,以及派单逻辑算法,这个非常重要,我们未来整套产品的运转效率,全看你这套算法的合理性和科学性上了。” Fang Xudong said immediately: „You could rest assured that we certainly whole-heartedly.” 方旭东当即道:“您放心,我们一定全力以赴。” „Good.” “好。” Li Mu looks immediately to Teacher Lei, said: „Chief Lei, you first need to train a market team immediately, this team preliminary duty after our platform development are completed, immediately runs through entire Yanjing all big or small restaurants, convinced them to join the Ele.me merchant, but we must have the admittance threshold, the restaurants in all access platforms, must have the perfect industry and commerce and hygienic aptitude.” 李牧随即看向雷教主,道:“雷总,你首先需要立刻培训出一个市场团队,这个团队先期的任务是在我们的平台开发完成之后,立刻跑遍全燕京所有的大小餐厅,说服他们加入饿了么商户,不过我们要有准入门槛,所有接入平台的餐厅,必须有完善的工商及卫生资质。” Chief Lei says immediately: „Wrapped on me!” 雷总立刻说道:“包在我身上了！” Li Mu said: „This team wants key training, in the future we will start will expand to the nation the time, all scattered to send the whole country to be the market manager them.” 李牧说:“这个团队一定要重点培养,将来我们开始向全国扩张的时候,就把他们全部打散了派到全国各地做市场主管。” Chief Lei gesticulates a ok hand signal, said: „I will certainly train a powerful market team well.” 雷总比划一个ok的手势,道:“我一定会好好培养出一支强大的市场团队。” Li Mu also said: „Your second duty, is trains place to push the team, this place pushes the team to after our market team handles the restaurant and platform got online, immediately goes to entire Yanjing all offices, universities and residential district to conduct the landing promotion, the guidance user uses Ele.me to order to reserve.” 李牧又道:“你的第二个任务,是培养一个地推团队,这个地推团队要在我们市场团队搞定了餐厅、平台上线之后,立刻前往全燕京所有的写字楼、高校、住宅区进行落地推广,引导用户使用饿了么下单订餐。” Chief Lei nods, cannot bear ask: „Orders with the computer, said that is very convenient, but how many manual requirements, can have some users to be disinclined to make the first attempt, then couldn't come in?” 雷总点点头,忍不住问道:“用电脑下单,说起来是很方便,但多少还是有些操作要求,会不会有一些用户就懒得做第一次尝试,然后一直进不来？” Li Mu shows a faint smile, said: „User activation truly is a very important issue, we can gain to activate the user to pay certain cost, when the time comes we can provide a series of coupons to each new user, for example provides several full 10 Yuan to reduce 5 Yuan coupon, in the form of subsidy, first urges them to join our platforms, and realizes the activation, so long as he activated and uses us deliver meal the service, after several times, he will unable to leave this highly convenient service, by that time, is stops the user subsidy and taking back the cost and gains the time from the user hand.” 李牧微微一笑,说:“用户激活确实是一个非常重要的问题,我们是可以为获取激活用户付出一定成本的,到时候我们可以给每一个新用户提供一系列的优惠券,例如提供几张满十元减五元的优惠券,以补贴的形式,先促使他们加入我们的平台,并实现激活,只要他激活并使用了我们的送餐服务,几次之后,他就会离不开这种高度便捷的服务,到那个时候,就是停止用户补贴、从用户手里收回成本并盈利的时候了。” Chief Lei said with a laugh: „This should not have the issue!” 雷总笑着说:“这样应该就没问题了！” Li Mu looks to Brother Liu, said to him: „Brother Liu, you are good at making the logistics, is good at managing the big team, therefore your duty is to supervise the customization of our electric car, Cooler Box as well as uniform/subdue, simultaneously conducts sending to recruit and train, because our sending future will have the possibility to penetrate into the main house gate mouth of user directly, therefore our sending must guarantee that he will have enough induction training, simultaneously must verify their social backgrounds strictly, will have the criminal record, can not hire, if any block person in charge the recruitment will have sending of criminal record, will all punish mercilessly.” 李牧又看向刘师兄,对他说道:“刘师兄,你擅长做物流,也擅长管理大团队,所以你的任务是监督我们的电动车、保温箱以及制服的定制生产,同时进行派送员招募、培训,因为我们的派送员将来有可能直接深入到用户的家门口,所以我们的派送员一定要确保他接受足够的上岗培训,同时要严密审核他们的社会背景,有犯罪记录的,一律不得录用,任何片区负责人如果招聘有犯罪记录的派送员,一律严惩不贷。” Brother Liu nods to say immediately: „Does not have the issue, I complete certainly the task.” 刘师兄立刻点头说道:“没问题,我一定完成任务。” Li Mu said with a laugh: „Ok, as the matter stands, Fang Xudong leads to be responsible for all platforms and backstage development and logical algorithm, completes the software support, Chief Lei is responsible for the market introduction team , to continue the public relations service of good merchant and user, Brother Liu completes the hardware device to have custom-made, the sending team construction in front, as the matter stands, first latter three handled, so long as everyone coordinates closely, this matter can certainly complete in the shortest time!” 李牧笑着说:“ok,这样一来,方旭东带队负责所有的平台与后台开发、逻辑算法,做好软件支撑,雷总负责市场推广团队,承接好商户与用户的宣传推广工作,刘师兄在前端做好硬件设备定制、派送员团队建设,这样一来,前中后三段就搞定了,只要大家紧密配合,这件事情一定能够在最短的时间内完成！”
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