RINAPE :: Volume #17

#1617: The creation world feeling of internet industry

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Everyone on the scene cannot believe, Li Mu unexpectedly each character said in their heart, their people are not clear, why 20 over young people, as if understand Zhongguancun, to understand the programmer world compared with them compared with them. 在场的所有人都不敢相信,李牧竟然每一个字都说进了他们的心坎里,他们有的人不明白,为什么一个20出头的年轻人,似乎比他们更懂中关村、比他们更了解码农的世界。 Actually, hangs silk programmer to start gradually in the late 90's to gather to Zhongguancun, therefore is also not necessarily able at present for over ten years in Zhongguancun most established programmer, is, Li Mu's past life, but is really senior Zhongguancun always hangs the silk, more than ten years of employment history, let him to Zhongguancun and to the programmer survival present situation, somewhat is above the sincere understanding and feeling of average man. 其实,吊丝码农是在90年代末才开始逐渐向中关村汇聚的,所以目前在中关村最老牌的码农也未必能超过十年,可是,李牧上辈子,可真是一个资深中关村老吊丝,十几年的工作经历,让他对中关村、对码农的生存现状,有些超乎常人的深切理解与感受。 However, when Li Mu said is in itself through consulting the Zhongguancun seniors, after obtaining the excuses of these information, everyone has not thought, after all seemed like Li Mu to undergo the thorough market survey, had the talent of investigation to have the right to speak in this issue. 不过,当李牧道出自己是通过请教中关村前辈们,才得到这些资讯的说辞之后,大家也都没有多想,毕竟看起来李牧经过了深入的市场调研,在这个问题上有调查的人才有发言权。 Li Mu saw own analysis to project on each heart deep place of sitting, then knows oneself had found their pain spot, said with a laugh said: „I said so many office white-collar eating meal difficult issues a moment ago, said the inert issue of person, then, then, I everyone tell how we must hold the pain spot of user, then solves their problems.” 李牧见自己的分析打到了在坐的每一位内心深处,便知道自己已经找到了他们的痛点,笑着说道:“我刚才说了这么多写字楼白领吃饭难的问题,也说了人的惰性问题,那么,接下来,我就跟大家说一说我们要怎么抓住用户的这个痛点,然后去解决他们的这个问题。” Saying, Li Mu is pointing at the gigantic blank slate, said: „Supposed that this blank slate, is entire Yanjing, then, I the place that uses the red to draw a circle, is the compact district of office.” 说着,李牧指着硕大的白板,道:“假设这个白板,就是整个燕京,然后,我用红色画圈的地方,是写字楼的密集区。” Li Mu said that while with the red symbol pen, looked for several positions in the blank slate randomly, drew several circles of bowl mouth sizes. 李牧一边说,一边用红色记号笔,在白板上随机找了几个位置,画了几个碗口大小的圆圈。 Afterward, Li Mu is pointing at these circles, said to everyone: „First, the red circle region is the population area, everyone knows, the population density of office section, be much bigger than much the residential district, the residential district has the possibility average per person dozens square meters, however concentrates the region in the office, an average per person even/including two square meters space does not have, a 20 house, perhaps 200 households and more than 800 population, but an office of 20 similar area, possibly several hundred people, 20 add possibly to reach the 4-5 thousand people of scales, like this ultra-high density population, strongly eats meal in one time, how periphery restaurant constructs again, is also very difficult. Meets their needs, therefore, when the dining peak, in the red circle will form the dining high pressure.” 随后,李牧指着这些圆圈,对所有人说道:“首先,红圈地带是人口聚集区,大家知道,写字楼地段的人口密度,要比住宅区大得多得多,住宅区有可能人均几十平米,但是在写字楼集中区域,人均连两平米的空间都没有,一栋20层的住宅,或许有200户、800多人口,但是一栋20层同样面积的写字楼,一层可能就几百人,20层加起来可能达到四五千人的规模,这样的超高密度人口,集中在一个时间段吃饭,周围的餐厅再怎么建,也很难满足他们的需求,所以,每到用餐高峰期,红圈内都会形成就餐高压。” Speaking of here, Li Mu in each red circle surrounding, drew a bigger black circle, is pointing at the black circle that is wrapping the red circle said: „You look, these black circle regions, possibly are an office surrounding area five kilometers range, this range very awkward point is, their area is bigger and holds the restaurant be more, but actually cannot enjoy the dining high pressure in red circle, at this time what to do? They cannot place hopes in the white-collar in red circle to run to eat meal several kilometers away distance to here, therefore, what the only solution is?” 说到这儿,李牧在每一个红圈外围,又画了一个更大的黑圈,指着包裹着红圈的黑圈说道:“你们看,这些黑圈地带,可能是写字楼方圆五公里的范围,这个范围非常尴尬的一点是,他们占地面积更大、容纳餐厅更多,但是却享受不到红圈内的就餐高压,这时候怎么办？他们总不能寄希望于红圈内的白领会跑几公里远的距离到这里吃饭,所以,唯一的解决办法是什么呢？” Teacher Lei opened the mouth to say at this time: „Since the user in red circle cannot come out, that must make the merchant in black circle deliver the product.” 雷教主这时候开口道:“既然红圈里的用户出不来,那就得让黑圈里的商户把产品送进去。” Li Mu acclaimed a sound said: „Chief Lei you said was too right! The people who we make the technical family background know that ‚load equalization’, in other words, what relations between the network server and user are tasteful is one type is balanced and redundant, when the volume of users is big, the data processing demand is big, must the user current capacity with the processing demand, diverge on many servers, in the entity business is also same, when some area forms the demand high pressure region, without the means comes to diverge for the high pressure region with the ability of exterior low pressure region, then the high pressure region the place Yu Chao state of loading, the low pressure region is at the high idle condition forever forever, therefore, we must do, is helps black. The merchant within area range, when the red area forms the high pressure, goes to diverge for the red area.” 李牧赞叹一声道:“雷总你说的太对了！我们做技术出身的人都知道‘负载均衡’,也就是说,网络服务器与用户之间的关系讲究的是一种平衡与冗余,当用户量大、数据处理需求大的时候,一定要把用户流量和处理需求,分流到多台服务器上,在实体商业上也是一样,当某一地区形成需求高压区的时候,如果没办法用外部低压区的能力来为高压区分流,那么高压区永远处于超负载状态,低压区永远处于高闲置状态,所以,我们要做的,是帮助黑区范围内的商户,在红区形成高压的时候,去为红区分流。” At this point, Li Mu also said: „But, the person in reality, is different from the current capacity, how the current capacity can be casual we to diverge, but the person is not good, we cannot in red circle to come out to the black circle to solve the eating meal problem, therefore, we can only try to find the solution, helping the merchant in black circle deliver the product, this is the core service of Ele.me- delivers the meal.” 说到这里,李牧又道:“不过,现实中的人,和流量不一样,流量可以随便我们怎么分流,但人却不行,我们也不能让红圈里的人出来到黑圈里解决吃饭问题,所以,我们只能想办法,帮助黑圈里的商户把产品送进来,这就是饿了么的核心服务-送餐。” Everyone all of a sudden look at each other in dismay. 大家一下子面面相觑。 They understand Li Mu must make anything, but does not understand why Li Mu must do that. 他们明白了李牧要做什么,但不明白李牧为什么要这么做。 Nothing but is the issue that the white-collar eats meal , compared with the Li Mu's pattern, in their eyes a little small excess, this feeling, looks at a billionaire probably, and sells the vegetable/dish peddler to bargain back and forth in the stall. 无非就是白领吃饭的问题,与李牧的格局比起来,在他们眼里有点小的过分,这种感觉,就好像看一个亿万富翁,在地摊上与卖菜小贩讨价还价。 Li Mu knows that they are very difficult to understand, said with a laugh said: „Everyone possibly thought that this is a very small business, to does not absolutely need to admit the construction of Taobao net this business, even does not absolutely need to deliver to such business online, is right?” 李牧知道他们很难理解,笑着说道:“大家可能觉得这是一个非常小的生意,小到根本没必要把这种业务放进淘宝网的架构,甚至根本没必要把这样的业务送到网上,对不对？” Brother Liu said with a laugh: „I feel this, how can I say, actually the person in red circle, to enjoy in the black circle the service of merchant, so long as the black circle merchant provides to go, that black circle merchant gives him one to go the list, then he has the demand time hit is good to the telephone.” 刘师兄笑着说:“我觉得这个,怎么说呢,其实红圈里的人,如果想享受黑圈里商户的服务,只要黑圈商户提供外卖,那黑圈商户给他一张外卖单,然后他有需求的时候打给电话就好了呀。” Li Mu asked him: „Long ago the letter can mail to the all over the world through the global postal system, why also do some people invent email? Invents the email person, the matter that wants to handle subverts the entire mailing address, moreover he achieved.” 李牧反问他:“早些年信件可以通过全球邮政体系寄到世界各地,为什么还有人发明email？发明email的人,想做的事情是颠覆整个通信方式,而且他做到了。” Brother Liu somewhat speechless, he is actually not one understands the internet person very much, long ago started an undertaking also because of the reason of SARS, thinks that on online sells his compact disc, therefore, his true internet thought compared with the top internet big shot, but also is inferior. 刘师兄有些哑然,他其实并不是一个很懂互联网的人,早些年创业也只是因为非典的原因,想在线上卖卖他的光盘,所以,他真正的互联网思维比起顶尖的互联网大佬,还要略逊色一些。 Li Mu sees him not to know suddenly should say anything, then continues saying: „We discuss here, is a brand-new internet pattern, an order responded the entire journey only to need a half hour of even shorter business model, considered, if we all hotels in the black circle moved to online, then presented their shops and products to his surrounding area all users within five kilometers, these people can like strolling Taobao stroll their shops and their starters, then chose ordering that oneself liked, he filled in oneself shipping address, on online passed Alipay to pay the success, after we received the order and confirmation payment, immediately issues the order to give to assign the merchant, by them. Starts to defer to the order preparation starter, they only need to make to place there the thing, our distribution after ordering, will go to his shop to take the goods, then brings his cargo to deliver to his front.” 李牧见他一时间不知该说些什么,便继续说道:“我们在这里探讨的,是一种全新的互联网模式,一种订单响应全程只需要半个小时甚至更短的业务模式,试想一下,如果我们把黑圈里所有的饭店都搬到线上,然后把他们的店铺、产品呈现给他方圆五公里以内的所有用户,这些人可以像逛淘宝那样逛他们的店铺、他们的餐点,然后选择自己喜欢的下单,他填好自己的收货地址,在线上通过支付宝支付成功,我们收到订单、确认付款之后,立刻下发订单给指定商户,让他们开始按照订单准备餐点,他们只需要把东西做出来放在那里,我们的配送员会在接单之后,前往他的店铺取货,然后带着他的货物送到他的面前。” Saying, Li Mu was enhancing several points of volume, said: „Do not feel, this business model lo, do not think this business model can only cover the user surrounding area five kilometers, covers the nation, to cover the internet spirit of the world to be far with us, if you think, what this business model does mean?” 说着,李牧提高了几分音量,道:“你们千万不要觉得,这种业务模式很lo,更不要觉得这种业务模式只能覆盖用户方圆五公里,和我们覆盖全国、覆盖全球的互联网精神相差甚远,你们要想一想,这种业务模式意味着什么？” „If Taobao connects between the buyer and seller across the country, we were equal to that linked many hundred million lines in the nation, business model that however goes? It takes each user as the center of circle and a radius five kilometers picture circle, takes each merchant as the center of circle and a radius five kilometers picture circle, if we can complete big and making, entire Yanjing may draw over a million such circles, do over a million surrounding area five kilometers circles, what mean? Means it can repeated and ceaseless, high density covers some entire Yanjing people to live the place that!” “如果说淘宝是在全国各地的买家与卖家中间连线,我们等于在全国连了很多亿条线,但是外卖的业务模式呢？它是以每一个用户为圆心、半径五公里画一个圈,以每一个商户为圆心、半径五公里画一个圈,如果我们做得好、做的大,全燕京或许会画出上百万个这样的圈,上百万个方圆五公里的圈,意味着什么？意味着它可以反复、无间隙、高密度的覆盖整个燕京有人生活的地方！” „If we can draw several million circles in Yanjing, we can also draw several million similar circles in Shanghai more than 1000 kilometers away, the second-tier cities can draw 1 million and third-tier cities to draw big several hundred thousand, 4-5 line cities to draw several hundred thousand, like this to finally, us presents to the national users, is a dining distribution network that covers all cities and all city area, thinks, if we constructed over a hundred million surrounding area five kilometers circles in the nation, what this back does mean? Means you in China any city, so long as is a city, you can realize a visualization meal in front of the computer, then waits for sending to deliver to your front the food.” “如果我们在燕京能画几百万个圈,我们就能在一千多公里外的沪市也画几百万个同样的圈,二线城市能画百万、三线城市能画大几十万、四五线城市能画几十万,这样到最后,我们呈现给全国用户的,是一个覆盖所有城市、所有城区的餐饮配送网络,想一想,我们如果在全国构建了上亿个方圆五公里的圈,这背后意味着什么？意味着你在华夏任何一个城市,只要是城市,你就可以在电脑前实现可视化点餐,然后坐等派送员把饭送到你的面前。” When Li Mu speaking of must construct over a hundred million surrounding area five kilometers circles in the nation, these internet people start to feel that one's blood bubbles up to the brim. 当李牧说到要在全国构建上亿个方圆五公里的圈,这些互联网人一个个都开始感觉到热血沸腾。 Rises to this scale, internet that the creation world feeling of constructing the new world inflates rapidly, this type „creates world feeling”, in the Li Mu eye, is the internet person lifetime highest pursue. 一上升到这个规模,互联网那种构建新世界的创世感就迅速膨胀,这种“创世感”,在李牧眼里,是互联网人毕生最高的追求。 Earliest internet enables people able through this invisible net transmission diversified news, realizes this step person, certainly one type creates the world feeling, as if oneself created a new world. 最早的互联网让人们可以通过这张无形的网传递多元化的讯息,实现这一步的人,一定有一种创世感,仿佛自己创造了一个新的世界。 First moves the internet person the offline business model, has certainly the same creation world feeling ; 第一个将线下商业模式搬上互联网的人,也一定有相同的创世感; Person who first lets people in the internet world Boss Boss S platform opening exchange, is the same. 第一个让人们在互联网世界bbs平台开放交流的人,更是一样。 Now, Li Mu gave everyone the seed and ancestor who the opportunity of creating the century, personally creates the entire o2o industry, completely understood this they, how can not be excited? 现在,李牧给了大家一个创世纪的机会,亲手缔造整个o2o产业的萌芽与祖宗,看透了这一层的他们,怎么能不兴奋？ At this time, Li Mu also said: „A very important matter, do not feel, the surrounding area five kilometers are the limit of each circle, if we complete the order overall plan and rational distribution, to complete the sending quality trainingr and hardware device promotion, these circles might break through five kilometers, gradually realizes six kilometers and seven kilometers, and even higher.” 这时候,李牧又道:“还有一件非常重要的事情,你们不要觉得,方圆五公里就是每个圈的极限,如果我们做好订单统筹、合理分配、做好派送员素质培训、硬件设备提升,这些圈将有可能突破五公里,逐步实现六公里、七公里,甚至更高。” Brother Liu has recovered, is difficult to cover excited questioning Li Mu: „Chief Li, do we want to construct the entire distribution system?” 刘师兄已经回过神来,难掩激动的追问李牧:“李总,我们要自己构建整个配送体系吗？” Li Mu nods, said: „Naturally, all the hotels on our platform sale, the produced all orders must send by our sending . Moreover, our sending patterns, will exempt the process of collection and distribution sort thoroughly, therefore, each sending completes the entire process that from taking the delivery sends independently, this means, all our sending do not need the automobile.” 李牧点了点头,道:“当然,所有上我们平台销售的饭店,产生的所有订单都必须由我们自己的派送员进行派送,而且,我们这种派送模式,将彻底免去集散分拣的过程,所以,每一个派送员都是独立完成从取货到派送的全过程,这就意味着,我们的所有派送员都不需要汽车。” The Brother Liu approval said: „Motorcycle was enough.” 刘师兄赞同地说:“摩托车就足够了。” Li Mu beckons with the hand: „Motorcycle is not good, the control of massive city to motorcycle is getting more and more strict, the turnover within surrounding area five kilometers range does not need the motorcycle, the battery-powered bicycle is the best choice, therefore, I spoke a off topic here, Brother Liu, has a duty to give you.” 李牧摆摆手:“摩托车也不行,大量城市对摩托车的管控越来越严格,方圆五公里范围内的周转也不需要摩托车,电动自行车是最好的选择,所以,在这里我说个题外话,刘师兄,有个任务交给你。” Brother Liu hastily said: „Chief Li you said although.” 刘师兄急忙说道:“李总你尽管讲。” Li Mu said: „You are responsible for inspecting the competent battery-powered bicycle manufacturer across the country, the capitalization purchases the most experienced electric car design team again, we want to design our electric car, then gives electric car manufacturer OEM (original equipment manufacturer) supplier, this business, starts with our projects.” 李牧说:“你负责在全国范围内考察有实力的电动自行车生产厂家,再全资收购一个最有经验的电动车设计团队,我们要自己设计自己的电动车,然后交给电动车生产厂家代工,这个业务,跟我们这个项目同时启动。” Brother Liu surprised asking: „Do we come to be the sending design electric cars?” 刘师兄惊讶的问:“我们自己来为派送员设计电动车？” „Right!” Li Mu said categorically: „Not is only an electric car, the clothing and Cooler Box of electric car equipment, wants us to design, this benefits the brand message . Moreover, our electric cars cannot use the traditional lead-acid battery.” “对！”李牧斩钉截铁的说:“不光是电动车,就连服装、电动车配备的保温箱,都要我们自己设计,这样才有利于品牌宣传,另外,我们的电动车不能使用传统的铅酸蓄电池。” Brother Liu slightly has the research to these, puzzled asking: The „battery-powered bicycle on market uniformly is the lead-acid battery......” 刘师兄对这些略有研究,一脸不解的问:“市面上的电动自行车清一色全是铅酸蓄电池啊……” Li Mu said with a smile: „Lead-acid battery although small advantage, but the performance is ordinary, the lithium battery capacity is big, light weight and charge are fast . Moreover the life span is more lasting, more suitable high-intensity use, I in US (America) with Elon Musk that brothers threw an electric automobile brand together, they currently have the mature lithium battery group technology, can simplify to treat as us to have custom-made the power solution of battery-powered bicycle directly in the future.” 李牧笑道:“铅酸蓄电池虽然便宜,但性能一般,锂电池容量大、重量轻、充电快速而且寿命更持久,更适合高强度使用,我在美国跟埃隆・马斯克那个哥们一起投了一个电动汽车品牌,他们现在有成熟的锂电池组技术,可以直接简化一下当做未来我们定制电动自行车的动力解决方案。”
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