RINAPE :: Volume #17

#1616: Ele.me

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When CCTV starts positively for the documentary film prepares, Li Mu finds two days of spare hours, is accompanying William as well as Wendy transferred the revolutions around Yanjing. 当央视开始积极为纪录片做准备的时候,李牧抽出两天空余时间,陪着威廉以及温蒂在燕京周围转了转。 Two days later, is Wendy Goldberg arrives in China three days, the Yanjing foreign student reports starts, Wendy completes the report in Yanjing officially, becomes the overseas graduate student in Yanjing graduate school. 两天之后,也就是温蒂・高柏抵达华夏的第三天,燕大留学生报道开始,温蒂正式在燕大完成报道,成为燕大研究生院的一位海外研究生。 Because the photography of documentary film also needs the time preparation, William can only continue to wait for in China, after waiting matter that donates to complete, he can leave. 由于纪录片的拍摄还需要时间准备,威廉只能继续在华夏等待,等捐赠的事情完成之后,他才能离开。 William has thought that his young pretty School Flower girlfriend thinks is not good, every day in the hotel wants on the hot pot one hour of telephone gruel, the telephone to project on Scotland directly, crosses claim the words from the heart with Kate. 威廉早就想他那个年轻貌美的校花女友想到不行了,每天在酒店都要煲上一个小时的电话粥,电话直接打到苏格兰,与凯特互诉衷肠。 Li Mu deliberately makes Li Ziwei ask that the hotel wanted William's daily expense bill, after seeing every day the unshakeable telephone conversation record, knows that wants to make this fellow give up that sentiment of present, difficult such as to ascend to heaven. 李牧刻意让李紫薇问酒店要了威廉每天的消费账单,看到每天雷打不动的通话记录之后,就知道想让这家伙放弃现在的那段感情,难如登天。 However, difficult such as to ascend to heaven must ascend, this boy marries in any case at least must wait 35 years, some are the time digs a pit slowly. 不过,难如登天也要登,反正这小子结婚至少还得等个三五年,有的是时间慢慢挖坑。 Waits for the presentation ceremony and documentary film starting time, Li Mu makes William rest well for two days in the hotel, oneself invested with all one's heart in research and development effort that went the platform. 等捐赠仪式与纪录片开机的时间,李牧让威廉在酒店好好休息两天,自己则一门心思的投入到了外卖平台的研发工作中。 Because moves the internet time not to arrive, Li Mu decided that realizes this product planning on the traditional pc internet product structure, before Wei Lan gave Li Mu enough inspiration in Ziyun Mountain Villa, he has thought through the logic and business model of entire product, remaining, is to make the technical personnel develop it. 由于移动互联网时代还没有到,李牧决定在传统pc互联网产品架构上实现这个产品计划,之前蔚澜在紫云山庄给了李牧足够的启发,他已经想通了整个产品的逻辑以及商业模式,剩下的,就是让技术人员把它开发出来。 Goes the platform to be categorized as o2o, is online to offline, in the Li Mu eye, it is like Taobao, is traditional e-Commerce, just its order operating cycle be much about , the cargo operating range also the traditional Online shopping order be much smaller than the traditional Online shopping order. 外卖平台被归类为o2o,也就是线上对线下,不过在李牧眼里,它和淘宝一样,都是传统的电子商务,只不过它的订单运转周期要比传统网购订单快得多、货物运转范围也要比传统网购订单小得多。 However, in the final analysis, Taobao, is Ele.me, they do is online of commodity sells, offline distribution . Moreover, the nature of Taobao small-scale seller and hotel merchant almost not the slightest difference, therefore, these two business model common origin of the same clan. 但是,归根结底,无论是淘宝,还是饿了么,他们做的都是商品的线上销售,线下配送,而且,淘宝小型卖家与饭店商户的性质几乎一般无二,所以,这两种商业模式同宗同源。 In addition, these two business models rely on the online payment channel and offline distribution support, therefore is very suitable to put together develops. 再加上,这两种商业模式都依赖线上支付渠道以及线下配送支撑,所以很适合放在一起发展。 Considers all the factors, Li Mu decided that goes the platform this, places the Taobao online operation, but, in the technical support, must do by Muye Science and Technology technical expert Fang Xudong is always responsible. 综合考虑,李牧决定把这个外卖平台,放在淘宝网上运作,不过,在技术支撑上,要由牧野科技的技术大拿方旭东来做总负责。 Therefore, Li Mu rubs the pile the Muye Science and Technology technology team core level, and Taobao net and Taobao Logistics core level called one completely, opened named „Ele.me” subject symposium. 于是,李牧搓堆把牧野科技的技术团队核心层,以及淘宝网、淘宝物流的核心层全部叫到了一起,开了一个名叫“饿了么”的主题讨论会。 Ele.me, is Li Mu this name that goes the platform, although this platform had been blown out many issues in the later generation, but Li Mu has to acknowledge, what its product is really the good, the core service that perfect arrangement product provides. 饿了么,就是李牧这个外卖平台的名字,虽说这家平台在后世被爆出过很多问题,但李牧不得不承认,它的产品名起的是真的好,完美搭配产品所提供的核心服务。 As if in the China internet industry, each domain has one to give a name the extremely good product, what the e-Commerce brand name is best is Taobao, what the o2o brand name is best is Ele.me, what the taking taxi service brand name is best is the drop drop, what the tourist service brand name is best is goes. 似乎在华夏互联网行业,每一个领域都有一个起名极佳的产品,电商品牌名称最好的是淘宝,o2o品牌名称最好的是饿了么,打车服务品牌名称最好的是滴滴,旅游服务品牌名称最好的是去哪儿。 Therefore, Li Mu Boss Ma one step, will first attain the Taobao domain name and brand, but now, he will not naturally let off „Ele.me” this brand name. 所以,李牧才会先马老板一步,拿到淘宝的域名和品牌,而现在,他自然也不会放过“饿了么”这个品牌名。 Before meeting, no one knows that Li Mu must make anything, why must giving a name of this conference be „Ele.me” symposium, therefore everyone in attending the meeting, has the deep curiosity. 在没有开会之前,谁都不知道李牧到底要做什么,为什么要把这次会议的起名为“饿了么”讨论会,所以每一个人在参会的时候,都带着深深的好奇心。 After treating people arrives in full, Li Mu looks at Teacher Lei, Brother Liu as well as Fang Xudong these three core high levels, in the heart secretly ponder, if Ele.me will do in the future, this huge product pattern, needs a special professional manager whole-heartedly, but now, Fang Xudong manages the entire Muye Science and Technology technology development general situation, Teacher Lei operation Taobao, Brother Liu puts the construction of own logistics as well as warehousing system full power with all one's heart, oneself make in them any be responsible for the new business very much difficultly again, therefore, then Ele.me while the platform development build and offline send the team forms, oneself must seek for one to have the ability person in charge that Ele.me is bigger and stronger. 待人到齐之后,李牧看着雷教主、刘师兄以及方旭东这三位核心高层,心中暗忖,如果将来饿了么做起来了,这个庞大的产品模式,需要一个专门的职业经理人全力以赴,但是现在,方旭东主持整个牧野科技的技术开发大局,雷教主全力运营淘宝,刘师兄一门心思扑在自有物流以及仓储系统的建设,自己很难再让他们中的任何一个去负责新的业务,所以,接下来饿了么在平台开发搭建、线下派送团队组建的同时,自己必须寻找一个有能力把饿了么做大做强的负责人。 The conference just started, Teacher Lei is then carrying one cup of Chinese matrimony-vine tea, said to Li Mu with a smile: „Chief Li, you always do not see for a long time, meets met with us . Moreover the subject of this conference is also very unusual, I in am guessing with Old Liu, what new product mentality you definitely have, but we do not guess clearly, what the new product and Ele.me these three characters have to be connected, does not know when Chief Li does prepare to solve to dispel doubt to us?” 会议刚开始,雷教主便端着一杯枸杞茶,笑着对李牧说:“李总,你总是很长时间不见,一见面就跟我们开会,而且这会议的主题也很奇特,我跟老刘在来的时候就在揣测,你肯定是有什么新的产品思路,不过我们就是猜不明白,新产品和饿了么这三个字有什么关联,不知道李总准备什么时候给我们解解惑？” Li Mu said with a smile: „Chief Lei you are really the mental perception like the torch, saw that I want to make the new product.” 李牧笑道:“雷总你真是慧眼如炬,一眼就看出我想做新产品了。” Teacher Lei said with a smile: „Chief Li, if asked me to meet with Old Liu, perhaps I could not have guessed correctly your intention, but you also called Xudong, this intention was very obvious! Certainly has the product to develop, will call Xudong attending.” 雷教主笑道:“李总,如果只是叫我跟老刘开会,我恐怕还猜不出你的意图,可是你把旭东也叫过来,这意图就很明显了嘛！一定是有产品要开发,才会把旭东叫过来与会。” Li Mu nods, to praise sighed: „Chief Lei is really observation in every way possible, admire.” 李牧点点头,赞叹道:“雷总真是观察入微,佩服佩服。” Teacher Lei cups one hand in the other across the chest, said with not too standard southern standard spoken Chinese: „Carves the insect small technique and being worth mentioning, the level makes the level let!” 雷教主拱拱手,用不太标准的南方普通话说:“雕虫小技、何足挂齿,层让层让！” Brother Liu sighed: „Mutually when your two people businesses blow can come to the end, we were also good to say the matter downward.” 刘师兄感叹道:“你们两个人的商业互吹什么时候能够告一段落,咱们也好往下说正事儿。” Li Mu said with a smile: „Business blows mutually must, you blow my a few words, I blow your a few words, our commercial values obtained the sublimation, this is a killing two birds with one stone matter, later must develop continuously.” 李牧笑道:“商业互吹是必须的,你吹我两句,我吹你两句,我们两个人的商业价值都得到了升华,这是一个一举两得的事情,以后要持续不断的开展下去。” Several jokes, the atmosphere in conference room is relaxing, Li Mu then receives the joke side, said earnestly: „Today asks this subject to be the Ele.me conference everyone, mainly wants to discuss a new product mentality with everyone, the name of this product was Ele.me.” 几句玩笑,会议室里的气氛轻松愉悦,李牧这才收起自己玩笑的一面,认真说道:“今天把大家叫过来开这个主题为饿了么的会议,主要就是想跟大家讨论一个新的产品思路,这个产品的名字就叫饿了么。” Everyone you looked that I and I look at you, no one can think through as before, what product, will choose a Ele.me such strange name. 大家你看我、我看你,依旧没人能够想得通,一个什么样的产品,会选择饿了么这样一个奇怪的名字。 Li Mu continues saying: „First, we must start to discuss from the human nature essentially, I have believed that the human nature was not wicked, and bad, humane root only then two, one is greedy, one is lazy, , to promote the individual progress and development of person greedily, but promotes the integral development progress of human society lazily.” 李牧继续说道:“首先,我们要从人性本质上开始讨论,我一直认为,人性本不恶,也并不善,人性的根源只有两个,一个是贪婪,一个是懒惰,这其中,贪婪推动人的个体发展进步,而懒惰推动人类社会的整体发展进步。” At this point, Li Mu also said: „I thought that the trend homo sapiens uses the only power of tool is the laziness of human, urges twice Industrial Revolution radically is greedy of capitalist, but urges people to invent various tools and products, overwhelming majorities come from lazily, Ele.me, is one is lazy in view of human, but business model of birth.” 说到这里,李牧又道:“我觉得趋势智人使用工具的唯一动力是人类的懒惰,促使两次工业革命的根本是资本家的贪婪,而促使人们发明出各种各样工具、产品的,绝大多数都源自懒惰,饿了么,就是一个针对人类懒惰,而诞生的商业模式。” Everyone hears to be confused, looks at Li Mu that can only not say a word, was anticipating he explained in detail. 大家听得一头雾水,只能一言不发的看着李牧,期待着他更详细的解释。 Li Mu, then said: „In everyone of sitting, grows step by step from the white-collar stage, recalls your white-collar professions, is eating meal one has been puzzling your issue, for example the morning time catches up, buys the breakfast without enough time, but where at noon will face eats anything, to go to eat and walk is much far and waits for how long issue, endured one week of working day with great difficulty, in the weekend you only want to treat motionlessly at home, but hinders you to treat biggest problem at home, what was the weekend two days eats, which to eat and walk many far, and other how long......” 李牧顿了顿,接着说道:“在坐的各位,都是从白领阶段一步步成长起来的,回想一下你们的白领生涯,吃饭是不是一个一直困扰着你们的问题,比如早晨时间太赶,来不及买早点,而中午又会面临吃什么、去哪吃、走多远、等多久的问题,好不容易熬过了一周的工作日,周末你只想一动不动的待在家里,可是阻碍你待在家里的最大问题,就是周末这两天到底吃什么、去哪吃、走多远、等多久……” Li Mu speaking of here, nods in everyone of sitting again and again, even executive, still faced with such issue, Muye Science and Technology and Taobao net does not have truly own work base internally now, therefore has not provided the staff cafeteria temporarily, although Corporation gives the staff to provide the meal to make up every day, but where eats anything, to go to eat and walk is far and waits for how long, is puzzling their issue as before. 李牧说到这儿,在坐的所有人都连连点头,就算是这其中的高管,也面临这样的问题,牧野科技以及淘宝网在国内现在还没有真正属于自己的办公基地,所以暂时没有提供员工食堂,虽然公司每天都给员工发放餐补,但吃什么、去哪吃、走多远、等多久,依旧是困扰着他们的问题。 Li Mu said with a laugh: „Each company noon lunch break is not long, the staff goes out to dine, light/only waits for the elevator to need long time . Moreover, because the time is short, energy is limited, therefore is impossible to walk goes far away to have the lunch very much, can only in office surrounding area about one kilometer range, when the people in 12 : 00 pm all buildings swarm, the extremely nearby centralized stream of people will make all restaurants full, turns the stage quickest Shaxian snack, must line up, these hotel days only do at noon this hour of business probably.” 李牧笑着说:“每一家公司中午的午休时间都不长,员工出去吃饭,光等电梯就需要很长时间,而且,由于时间短、精力有限,所以不可能走很远去吃午饭,只能在写字楼方圆一公里左右的范围内,当中午12点所有楼里的人都蜂拥而出,极其集中的人流会让附近所有的餐厅爆满,就连翻台最快的沙县小吃,都要排队,这些饭店好像一天只做中午这一个多小时的生意。” The nod of everyone in abundance approval, this life, is daily that each working day takes to experience. 大家纷纷赞同的点头,这种生活,是每一个工作日都要经历的日常。 Li Mu continues saying: „Arranged to oneself with great difficulty, but the time passing half, have only been able the hasty point list and hasty finishing eating, to finish eating the food, the time also almost must go back to work, therefore can only hurry to pay up to leave, then gathered in the huge stream of people.” 李牧继续说道:“好不容易排到自己了,可是时间已经过去一半,只能仓促的点单、仓促的吃完,把饭吃完了,时间也就差不多要回去工作了,于是只能赶紧结账走人,然后重新汇聚到庞大的人流中。” „Returns to the office, you discovered that the person in entire office, crowd waits for the elevator in this time in the hall, you at least need to arrange several to crush into the elevator, but each upward elevator is fully occupied, inside is flooding the fragrant-flowered garlic, garlic, pepper and other exciting food flavors . Moreover the elevator almost stops layer upon layer, such stops the rhythm that moves, making the person who just ate to sate the appetite especially uncomfortable, good of low floor, clenching teeth to choose the crawling staircase, but high floor can only endure silently, has no other alternative.” “回到写字楼,你发现整栋写字楼的人,都在这个时间段拥堵在大厅等候电梯,你至少要排几趟才能挤进电梯,而每一部上行的电梯都人满为患,里面充斥着韭菜、大蒜、胡椒等刺激的食材味道,而且电梯几乎层层停,这样一停一动的节奏,让刚吃饱饭的人格外难受,低楼层的还好,咬咬牙可以选择爬楼梯,但高楼层的只能默默忍受,别无他法。” At this point, sympathize of everyone everyone one face, they are not clear, Li Mu this just started an undertaking walks in everyone front expert, how to hanging the life of silk white-collar has such accurate understanding, no one knows, Li Mu struggled silently for ten years in the place of Zhongguancun this programmer accumulation. 说到这里,大家每个人都一脸的感同身受,他们不明白,李牧这个刚创业就走在所有人前面的牛人,怎么对吊丝白领的生活有着这么精准的理解,没人知道,李牧在中关村这个码农聚集的地方默默奋斗了十来年。 At this time, Li Mu sighed one, said: „Eating meal difficultly is also only an aspect . Moreover, I consult have worked many years of senior in Zhongguancun, they told me, sometimes, worked in a company for over 2-3 years, most made one collapse, wages that the position that never did not rise as well as had not risen, but was around this company hotel! Normally, around a company restaurant, after individual taste has selected one, remaining you felt the hotel that can also eat, generally over ten, you at least more than 200 working days, will not then circulate in these ten hotels every year repeatedly.” 这时候,李牧感叹一声,道:“吃饭难还只是一个方面,另外,我咨询过一些在中关村工作过多年的前辈,他们告诉我,有时候,在一家公司工作2-3年以上,最让人崩溃的,不是始终不升的职位以及一直没涨的工资,而是这家公司周围的饭店！正常情况下,一家公司周围的餐厅,在个人口味遴选过一遍之后,剩下你觉得还能吃的饭店,一般不会超过十家,然后你每年至少有200多个工作日,是在这十家饭店里反复循环。” „A year of good, two years, three years what to do? If the company moves fortunately, if the company does not move, 35 years take root in a place, what to do? Multi- his mother despairs!” “一年还好,两年,三年怎么办？公司要是搬家还好,公司要是不搬家,三五年扎根一个地方,怎么办？多他妈绝望啊！”
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