Twitteris hotterinWesterninternetworld, fans of Li MuonTwitterare also more.twitter在西方互联网世界越火,李牧在twitter上的粉丝也就越多。Name of Li MuonTwittercalled„Li MuLi Mu (English)”, andthere isauthenticationmarking, those whoauthenticatedin the informationto write: Muye Science and Technologyfounder.李牧在twitter上的名字叫“李牧liu”,并且有认证标识,认证信息上写的是:牧野科技创始人。
The user who even if not speakChinese, can still veryrelaxeduse„Li Mu (English)”obtain by search the Li Mu'sTwittermain page.
即便是不懂中文的用户,也可以很轻松的利用“liu”来搜到李牧的twitter主页。Because the Twittermethod is too to user advanced, thereforeuser'srespecttoLi Mu'salmostwiththeiraffectiontoTwittertogetherassociated.
由于twitter的玩法对用户来说太先进,所以用户对李牧的崇拜之情几乎是跟他们对twitter的喜爱一起伴生的。Li Muhas not made the userforceortacitly approveto pay attention to itself, buthisfansgrowth is extremely still fast.李牧并没有让用户强制或者默认关注自己,但他的粉丝增长速度依旧极快。Li Mu'sfirstTwitterishewith the group photo of Prince William, but, youngPrince Williaminothercountries outside Britain, the popularityis not highat this time, mostnetizensfirstlooked that the pictureis wondering, actuallythisand is the man of Li Mugroup photowho?李牧的第一条twitter是他和威廉王子的合影,但是,年轻的威廉王子此时在英国之外的其他国家,知名度并不高,绝大多数网友先看照片都在纳闷,这个和李牧合影的男人究竟是谁?At this time, looked at the Li Muround of Tweetscontentagain: „Hello, thisismyfirstTwitter, at this momentIinEngland, withWilliamtogether.”
这时候,再看李牧发的推文内容:“大家好,这是我的第一条twitter,此刻我在英格兰,与威廉一起。”William of England? Most peoplecannot guess correctlyas before, thispersonis the prince in England.
英格兰的威廉?绝大多数人依旧猜不出,这个人就是英格兰的王子。However, infinal of Li Mumain text, specialcharacter, behindis decoratingoneskewer of Englishnames: willialuis.
不过,在李牧正文的最后,有一个特殊的字符@,后面缀着一串英文名:willia・luis。Usernottooclearwillia the meaning of luisthisskewer of characters, William who ifLi Mu said that isthiswillialuis, why I can also add onagain?
用户不太明白@willia・luis这一串字符的意思,如果说李牧说的威廉,就是这个willia・luis,那么我为什么还要再加上一个@呢?Moreover, thisskewer of charactersobviouslybring the ultrachainto have the blue color that thisletsmanyoldInternet users, cannot help buttransfers to the cursor of mousethisskewer of characters, latergently a point......
而且,这串字符明显带着超链才有的蓝色,这让许多老网民,都不由自主的将鼠标的光标移到这一串字符上,随后轻轻一点……
The browsersprings a newpageimmediately, butthispageisthiswillialuisindividualTwittermain page.
浏览器立刻弹出一个新的页面,而这个页面就是这个willia・luis的个人twitter主页。Here, hashisauthenticationinformation: Englishroyal family memberwillialuis......
这里,有他的认证信息:英格兰王室成员willia・luis……Then, manytalentsunderstand,thispersonunexpectedlyis the prince in England.
这下,许多人才明白过来,这个人竟然是英格兰的王子。However, the princeis unimportant, more importantly, did oneselfcomea moment ago?
不过,王子不重要,重要的是,自己刚才是怎么过来的?Li MuinownTweetsRiga a mysteriouscharacter, thischaracteriswillialuis , willialuisis the Twittername of Prince William, thenmeans,isgives the opposite party the nameultrachainfunction the key?李牧在自己的推文里加了一段神奇的字符,这段字符是@willia・luis,willia・luis是威廉王子的twitter名称,那么是否意味着,@是赋予对方名称超链功能的关键?One of TwitterandWeibo (Micro Blog)soulmethods„”, actuallyby a painted eggshell that Li Muhidden.twitter、微博的灵魂玩法之一“@”,其实是被李牧隐藏的一颗彩蛋。Thispainted eggshellhas not interpolated the TwitternewChinamri, the reasonisLi Mudoes not wantto make the usercome upto contacttoomanyall kinds offunctions, thisinstead the globalmethodblocking of Twittermostcore.
这一颗彩蛋并没有写进twitter的新手指南里,原因是李牧不想让用户一上来就接触太多各种各样的功能,这样反而会将twitter最核心的全球玩法遮挡。Admits the guideitwithit, might as wellplaceshiddenpass/testin the cardit, makinguserexcavate, because, canseekitsuser, basicallyhasbasicfamiliartoTwitter, was the timemakesthemstart the step.
与其把它放进指南,还不如把它放在一个隐藏关卡里,让用户自己去发掘,因为,能发掘到它的用户,基本上都已经对twitter有了基本的熟悉,也是时候让他们开始进阶了。When the userdiscoveredfrom the beginningfunction, theirinstinctthinks that thisis only an ultrachainsymbol, when theystartattemptsto useto discovermutually,thisis not an ultrachainsymbolis so simple, itrepresents, is a summon, a Twitteruser, toanotherTwitteruser'saccuratesummon.
当用户一开始发现@功能的时候,他们本能的认为这只是一个超链符号,但是,当他们开始互相尝试使用的时候才发现,这并不是一个超链符号那么简单,它代表的,是一种呼唤,一个twitter用户,对另一个twitter用户精准的呼唤。Thisfunction, startmakes the TwitterTweetsmore stratified.
这个功能,开始让twitter的推文变得更有层次。Originally, the TwitterTweetshastwolevels:
原本,twitter的推文有两个层次:Firstfacingcompletely the Twitteruser, becauseLi Muhas not added the groupingobviousfunctioninTwitter of thisedition, thereforeeachTwitter of useris the entire worlddoes not garrison, theoreticallyanyTwitterusercanlook, the onlyissueishewhetherwill look;
第一层是面对全部twitter用户,因为李牧没有在这个版本的twitter里加入分组可见的功能,所以用户的每一条twitter都是全世界不设防的,理论上任何twitter用户都可以看,唯一的问题是他是否会看;Secondfacing the good friends, acquaintances, fansas well asotherinternetpersonal connectionsTwitteruser, eachTwitteralthough that heissuesvoicesto the entire world, butis most likelyto receive, wasthesepaid attention tohisperson;
第二层是面对twitter用户的好友、熟人、粉丝以及其他互联网人脉,他发布的每一条twitter虽然是面向全世界发声,但最有可能收到的,就是那些关注了他的人;Now, the functionwas exploredby the user, Twitteralsohad the thirddeeperlevel.
现在,@的功能被用户探索出来,twitter就又有了第三个更深的层次。
The thirdlevelis not only can makesomeentire worldopportunitiesseeandletpay attention toownpersonenormousprobabilityto see, but can also assignto informsomeuser, to summonhimto come to see.
第三个层次是不但可以让全世界都有机会看到、让关注自己的人极大概率看到,还能指定通知某个用户、呼唤他来看到。For example, userApublishes a Tweets, said: „Igood to go to the Chinatownto eat a hot pot.”Thenhisowngirlfriend, as the matter stands, the entire worldcanseethisTweets, hisattentionknows that hewantsto go to the Chinatownto eat the hot pot, speciallybuthisgirlfriendcansuchsummon, seem likethisTwitterissaystooneself is the same.
例如,用户a发表一条推文,说:“我好想去唐人街吃一顿火锅。”然后他@了自己的女朋友,这样一来,全世界都能看到这条推文,他的关注者都会知道他想去唐人街吃火锅,但他的女朋友能够得到这样的呼唤,就好像这条twitter是专门向自己说的一样。Therefore, thisfunctionstartsto be disseminated the wideusesonTwittercrazily.
于是,这个功能开始在twitter上被疯狂传播并大量使用。
The user of being prescienthas startedinunceasingowngood friend, but the user who lags behindis glancing overTwitter that are paying attention , the top right-hand cornerpops up the promptsuddenly: „Twittermentionedyou.”
先知先觉的用户已经开始在不断的@自己的好友,而后知后觉的用户正在浏览着自己关注的twitter,右上角忽然弹出提示:“有一条twitter提到了你。”Mentionedyou, curiosity of thesefourcharacterstouserhave the enormouscharm.
提到了你,这四个字对用户的好奇心有着极大的魔力。
The usersdesperatelywill wantto know,iswhomentioned himself, whatcontentinmentioned itself.
用户会迫切的希望知道,是谁提到了自己,是在什么样的内容里提到了自己。Therefore, overwhelming majoritieswill click onthatpromptby the user who arrives, selectedto seeimmediately the good friendsummonedownthatTwitter.
于是,绝大多数被@到的用户都会去点击那个提示,点进去就立刻看到了好友呼唤自己的那条twitter。Afterward, faithfulfan who theyalsostartto become the function.
随后,他们也开始成为@功能的忠实拥趸。Takes the leadto discover the user who functionusage, retransmitsLi MuonlythatTwitterin abundance, basically agreeswith the core of article: „Twitterdeveloped the suchmysteriousfunction, was actually hiddencompletely, onlyleft behind the onlyinformation entryin the Li Mu'sTweets, thispainted eggshellburiesreallyhad the creativity......”
许多率先发现@功能用法的用户,都纷纷转发李牧唯一的那条twitter,配文的核心内容基本一致:“twitter开发了@这么神奇的功能,却完全被隐藏了起来,只在李牧的推文里留下了唯一的信息入口,这个彩蛋埋的实在太有创意了……”Actually, Li Muhad not preparedto expose the functionearly, butWilliamcomplies withto become first royal family member who refreshedlyusesTwitter, Li MuusesTwitterfirstonhim, ispays a man back in his own coin.
其实,李牧原本没准备这么早暴露@功能,只不过威廉爽快的答应成为第一个使用twitter的王室成员,李牧把twitter第一个@用在他身上,也算是礼尚往来。Howeverhisdidn't expect, because ofown, evening'stime, gaveWilliamto lead300ten thousandfans.
不过他没想到,因为自己的这个@,一晚上的时间,就给威廉导了300多万粉丝。
......
……WhenYanjingtimeto9 : 00 am, Twitter( Weibo (Micro Blog)) startsto rise dramaticallyin the Chinacurrent capacity.
当燕京时间到了上午 9 点的时候,twitter(微博)在华夏的流量开始暴增。Chinalots ofstarsandcelebritieshave tasted the networkto take totheirhugedividend, thereforestartedto joinWeibo (Micro Blog)at this time.华夏大量的明星、名人早就已经品尝过网络带给他们的巨大红利,所以这时候都纷纷开始加入微博。
The entireMuye Picturessigningartistteam, and secretteamstartsto issueWeibo (Micro Blog)fromearly morningmassively, very early in the morningencircles the powderto be innumerable.
整个牧野映象的签约艺人团队,以及幕后工作团队从一大早就开始大量发布微博,一大早就圈粉无数。Still the present stage, «Crazy Stone»tops1 billionYuanafter the box officebecomes a hitin the entireChinasociety, socialattentionis extremely high, therefore the Muye Picturesstaffapplied for " Crazy Stone » officialWeibo (Micro Blog)account number, andgoes through the motionsrapidlycompletes the authentication, thisnumberstarts the unceasingissuemassive«Crazy Stone»stage photo and secretnews briefpicture.
现阶段,《疯狂的石头》在票房突破十亿元之后还在整个华夏社会爆红,社会关注度极高,所以牧野映象的工作人员就申请了《疯狂的石头》官方微博账号,并且走了后门快速完成认证,紧接着,这个号开始不断的发布大量《疯狂的石头》剧照以及幕后花絮照片。Several20minutes, thisofficialWeibo (Micro Blog)account numberissued more than 30Weibo (Micro Blog), mustsend1.5 every minuteon average.
十几二十分钟的时间,这个官方微博账号就发布了三十多条微博,平均每分钟要发1.5条。For example, thisisAndy Laueats the box lunchpictureat the scene, is joined toonesimply: „Heavenly King Liu (Andy Lau)alsohas the sameworking lunchin the dramatic teamwitheveryone!”
例如,这一条是刘德桦在现场吃盒饭的照片,简单配上一句:“刘天王在剧组也跟大家吃一样的工作餐!”
The secondarticleisHuang Boin the squareandTang Wei the picture that chattedtogether, witharticle: „The girlfriend who blackskinis giving the big brothergives the cast detailed information on how to play their parts......”
紧接着,第二条就是黄博在片场与汤维在一起聊天的照片,配文:“黑皮在给大哥的女朋友说戏……”Plenty ofcontentsunceasingwas created, issued, glanced overandretransmits, thismade the conventional mediarealizemadethemshockessence: Weibo (Micro Blog), is actually media, in certain aspects, itevensurpassed the paper media, to surpass the television mediaas well asInternet.
大量的内容不断的被创造、发布、浏览与转发,这让传统媒体意识到了一个让他们震惊不已的本质:微博,其实就是个媒体,在某些方面,它甚至超过了纸媒、超过了电视媒体以及网络媒体。Andy LaualsoregisteredWeibo (Micro Blog)to come uppersonally the response, Huang BoandTang WeitheseactorsalsosuccessivelyclearedownWeibo (Micro Blog), at the same timeretransmittedWeibo (Micro Blog) of otherdramatic teammembers, firesomeat the amusing thing that in the photographyexperienced.刘德桦也亲自注册了微博上来回应,黄渤、汤维这些演员也都纷纷开通了自己的微博,一边转发剧组其他成员的微博,一边发一些自己在拍摄中经历的趣事。Then, otherstarsalmostalsofollow the example, startto create the Weibo (Micro Blog)blogmassively, the entire networkis bustling.
如此一来,其他明星几乎也都有样学样,开始大量创造微博博文,整个网络一片沸腾。
The overseasTwittersituation and homeare exactly the same, lots ofstarsandcelebritiesconstantlyare creating the newTweetsonTwitter, the average consumerwantsto understand that the recent situation of star, eitherreads the news, eitherwatches the television program, in addition, basicallyhas nootherchannels, butnowallare different, the starstandsunder the field of vision of populacedirectly, constantlyis creatinghis ownoriginalcontentwith the highenthusiasm, thismakesfans of starfeel for the first time oneselfleaveoneselfidolsuchnear.
海外twitter的情况和国内如出一辙,大量明星、名人不断在twitter上创造着新的推文,普通用户想了解明星的近况,要么是看新闻,要么是看电视节目,除此之外,基本上没有什么其他渠道,但是现在一切都不同了,明星直接站在大众的视野下面,用高昂的热情不断创造着他自己的原创内容,这让明星的粉丝第一次感到自己离自己的偶像如此之近。Buttheseby the Tweets of massusertogethercreation, itselfaretonow a internetinterior capacitydeficienthugesupplement.
而这些由大量用户共同创造的推文,本身是对当今互联网内容量匮乏的一个巨大补充。BeforeTwittergets online, oninternettoomanycontentsmay notglance overfor the user, everyoneevery dayare mostalsohas a look atPortalwebsite, verticalwebsite that as well assomeonlystarted, the keynowadaysPortalwebsiteandverticalwebsiteare not enough, the internetcontentworkerare also not enough, thereforeonentireinternet, maysupply the outstandinginterior capacity of readingto be weak.
在twitter上线之前,互联网上并没有太多的内容可供用户浏览,大家每天最多也就看看门户网站,以及一些刚起步的垂直网站,关键现如今门户网站和垂直网站都还不够多,互联网内容工作者也不够多,所以整个互联网上,可供阅读的优秀内容量非常薄弱。However, nowadaysallare different, Twittertransferredglobaleachnetizen, makingthem a contentcreator, andis the Twitterdatabasecreationplenty ofshort articlecontents, althoughthesecontentoverwhelming majorityareveryterse and forcefulultrashort articlecontents, butthisinsteadmakes the userfeel that readtheseultrashort articlecontents, was more relaxedandis also more interesting.
但是,现如今一切都不一样了,twitter把全球每一位网友都调动了起来,让他们成为了一个内容创造者,并且为twitter数据库创造大量的短篇内容,虽然这些内容绝大部分都是非常短小精悍的超短篇内容,但这反而让用户感觉阅读这些超短篇内容,更轻松、也更有趣。This, trills the successprinciple of thisshortvideoplatformlike the quick worker, oninternetlongvideo content, even if onlysongV, sinceat leastthreeminutes, a volume of TV serialor a moviewere longer, at this time, with the successful model of Weibo (Micro Blog)guest, caninfer the slightlyvideo the successprospect.
这就像快手、抖音这种短视频平台的成功原理一样,互联网上只有冗长的视频内容,哪怕只是一首歌的v,也至少三分钟起,一集电视连续剧或者一部电影就更长了,这个时候,用微博客的成功模式,就可以推导出微视频的成功前景。
An article15seconds of video, has no difference from 130Twitter of Chinese charactersand300bytes, butis the similarpattern, traded a newform.
通篇十五秒的视频,和130个汉字、300个字节的twitter没什么区别,只不过是同样的模式,换了个新的形式罢了。
......
……LateLi Muthisrestsis especially steadfast, althoughentireinternetwas usedTwitterto reshuffle, the entireinternetindustryto be usedTwitterbyhimto teachto cultivate the behaviorbyhim, butheas the litigant, in the brainthinksactuallypurchases the plan of football club.李牧这一晚睡的格外踏实,虽然整个互联网都被他用twitter重新洗牌、整个互联网行业都被他用twitter教做人,但他作为当事人,脑子里想的却是收购足球俱乐部的计划。ThislateLi Muhas a dream, dreams of itselfto play the soccermanager of honorable personversioninBritain.
这晚李牧做了个梦,梦见自己在英国玩起了真人版的足球经理。Hespends the large sum of moneyto buy a club, andwill invest the great richesto introducelarge numbers of the world soccer worldseedplayerover the next ten years, thenalsoinvitedthe world'sbestfootball coach, the clubobtained the achievement of being possible be calledMU Online / miracle, and was also the Chinasoccer, trainedseveraloutstandingplayer who had the qualificationsto aspire to seize the Asian Footballer of the Year.
他花费重金买下一家俱乐部,并且投入重资引进了大批世界足坛未来十年的种子球员,然后又把世界上最好的足球教练请了过来,俱乐部取得了堪称奇迹的成就,并且还为华夏足球,培养出了几位有资格问鼎亚洲足球先生的优秀球员。Theseoutstandingplayersjoin the Chinanational team, is relying on the perfecttechnologyandlong-termacts in harmony, theylead the champion who the national teamwonAsian Cup, obtained the room for promotion of 2010 World Cup Finalscircle, the Chinasoccerpushes onwardWorld Cup Finalscircle for the second time.
这些优秀球员加入华夏国家队,凭借着过硬的技术和长期的配合默契,他们率领国家队拿下了亚洲杯的冠军,又取得了2010年世界杯决赛圈的晋级名额,华夏足球第二次挺进世界杯决赛圈。
The dayhas thought of the nightto have a dream, never forgettingmusthave the echo.
正所谓日有所思夜有所梦,念念不忘必有回响。
Shortly after Li Muwill just get out of bednext morning, but alsowithouttreatinghimwashesto the banquet hallwith the breakfast, Davissonwalks on own initiative, after knocking the Li Mudoor, In short that hesaysis: „Mr. Li, Ihelpedyouinquireyesterday, the trulyFA Premier Leagueclubis interested inmaking a move.”李牧翌日清晨刚起床不久,还没待他洗漱完到宴会厅用早餐,戴维森就主动找上门来,敲开李牧房门之后,他说的第一句话就是:“李先生,我昨天帮你打听了一下,确实有一家英超俱乐部有兴趣出手。”„Oh?”Li Mudidn't expectalsoreallythinks that anythingcomesanything, hastilyclosely examines: „Whichclubis?”
“噢?”李牧没想到还真是想啥来啥,急忙追问:“是哪家俱乐部?”Davissonsaid: „The Manchester Cityteam, uniteswithManchester that Macmillan Familyinvestsin a city.”
戴维森说:“曼彻斯特城队,跟麦克米伦家族投资的曼彻斯特联在一座城市。”
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