Twitter sparking to go on stage, not only makes the user crazy, the internet people in Silicon Valley and even world also lie prostrate in worship. twitter的闪亮登场,不仅让用户为之疯狂,就连硅谷乃至全球的互联网人也对其顶礼膜拜。 „God of Internet” the title sounds like very big, but to Li Mu, is not exaggerating. “互联网之神”的称谓听起来好像很大,但是对李牧来说,却一点也不夸张。 The entire internet industry exclaimed in surprise that in the Li Mu powerful and unconstrained style and unthinkable creativity, Twitter this type innovates everywhere, and has „world setup” producing, simply is to now a internet industry best supplement. 整个互联网行业都惊叹于李牧天马行空、匪夷所思的创造力,twitter这种处处创新,并且带着“世界格局”的产,简直是对当今互联网行业最好的一个补充。 Twitter, in the internet person eyes, is equal to the first satellite of the world, the satellite mentioned the angle of view of human for the first time altitude of outer space, letting human can overlook the entire Earth from the outer space, but Twitter, looks like the internet domain satellite, making the netizen overlook global internet. twitter,在互联网人眼里,等同于世界的第一颗人造卫星,人造卫星将人类的视角首次提到了太空的高度,让人类可以从太空中俯瞰整个地球,而twitter,就像是互联网领域的人造卫星,让网友俯瞰全球互联网。 Twitter broke YY „good friend boundary”, broke Boss Boss S as well as other communities „platform boundary”, user A and user Boss no longer needs to pay attention mutually can see each other concrete trend mutually, in Twitter this open platform, the user issued each news that can be seen by the entire world. twitter打破了yy的“好友界限”,打破了bbs以及其他社区的“平台界限”,用户a与用户b不再需要相互关注才能够相互看到彼此的具体动态,在twitter这个开放性平台上,用户发布出来的每一条讯息,都可以被全世界看到。 Afterward, the Twitter official account number, on Twitter, demonstrated Twitter another unique powerful place to the entire world immediate and fast, the information announcement ability of no delay. 随后,twitter官方账号,在twitter上,向全世界展示出了twitter又一个独一无二的强大之处即时、快速、无延迟的信息发布能力。 For example, the 32 nd minute that Twitter gets online, the Twitter official issued pushes, the content is: „30 minutes and 30 million people, Twitter thanks have you!” 例如,twitter上线的第32分钟,twitter官方发布了一条推,内容是:“30分钟、3000万人,twitter感谢有你！” In addition, the official was also joined to a picture, on the picture used the free and easy design of passing clouds and flowing water, with the development form of China character written with a writing brush, writing „30 min , 30 million” is also 30 minutes, 30 million meanings. 除此之外,官方还配上了一张图片,图片上用行云流水的洒脱设计,用华夏毛笔字的展现形式,书写了“30min,30million”也就是30分钟,3000万的意思。 Official manufacture this chart only used less than two minutes, later issues immediately that because the Twitter official pushed the number is each user tacitly approves one of the attention account numbers, this pushed comes out, all users received this to push immediately. 官方制作这张图只用了不到两分钟,随后就立刻发布出来,紧接着,由于twitter官方推号是每一个用户默认关注的账号之一,这条推一出来,所有用户都即时收到了这一条推。 In other words, the Twitter official number in the flash, gave the entire network world own information delivery. 也就是说,twitter官方号在一瞬间,就将自己的信息投放给了整个网络世界。 Before Twitter gets online, the entire world can achieve this point only, only then YY immediate pop-up window, but now, each Twitter account number can achieve this point theoretically, the only issue is, the number of account number mainly finds the way to promote own fans quantity, fans are more, putting in the ability is also stronger. 在twitter上线之前,全世界唯一能做到这一点的,只有yy的即时弹窗,但是现在,理论上每一个twitter账号都可以实现这一点,唯一的问题是,账号的号主要想办法提升自己的粉丝数量,粉丝越多,投放能力也就越强。 Afterward, Twitter in the 35 th minute of online issued again pushes, the content is: „Three minutes, 11 million browsing, Twitter invited you, shared beautiful with the world.” 随后,twitter在上线的第35分钟再次发布一条推,内容是:“三分钟,1100万次浏览,twitter邀请你,与世界分享美。” „Shares beautiful with the world”, is Twitter in Stage 1 propaganda slogan. “与世界分享美”,就是twitter在第一阶段的宣传slogan。 Picture that this pushes matching, is the Twitter official pushes the number interface, interface demonstrated that before three minutes , that just sent out pushes, has 12 million reading. 这条推搭配的图片,是twitter官方推号的界面,界面显示,三分钟前刚发出的那条推,已经有了1200万次阅读。 This truly is a very fearful number, but no one doubts its authenticity. 这确实是一个非常可怕的数字,但是没有人怀疑它的真实性。 Now Twitter just gets online, in current capacity ten diversities, at least two 30 million people simultaneously online, three minutes 12 million reading are not difficult to realize. 现在twitter刚刚上线,流量十分集中,至少有两三千万人同时在线,三分钟1200万次阅读还是不难实现的。 Two one after another push, obtained the massive points of netizen to approve and comment, the user activity was extremely high. 接连的两条推,都获得了网友的大量点赞与评论,用户活跃程度极高。 Also crossed for several minutes, the Twitter official sends out to push again, formally invited the world „opinion leader” alliance to move into Twitter, established own „t media”. 又过了数分钟,twitter官方再次发出推,正式邀请全球“意见领袖”加盟入驻twitter,成立自己的“t媒体”。 The so-called t media, are the meaning of Twitter media, Li Mu do not want define the Twitter future current capacity lord with the glossary of Self Media or new media, therefore he used „the t media” directly such directive property quite explicit glossary. 所谓t媒体,就是twitter媒体的意思,李牧不想用自媒体或者新媒体的词汇来定义twitter未来的流量主,所以他直接用了“t媒体”这样指向性比较明确的词汇。 Pushes, Twitter official sincere invitation entire world each has the story, to have the topic, to have the viewpoint, to have the thought as well as has individual of doing and regiment level moves into, Twitter not only will be permanent to all users, will also give individual who can provide the premium content and group account number, provides massive current capacity support, helping them expand unceasingly has the scale of t media. 推中,twitter官方诚挚的邀请全世界每一位有故事、有话题、有观点、有思想以及有作的个人以及团级入驻,twitter不但将对所有用户永久免费,还将给能够提供优质内容的个人以及团体账号,提供大量的流量扶持,帮助他们不断扩大自有t媒体的规模。 This and organization and enterprise has the enormous appeal to many individuals, therefore, the entire Europe and US, Silicon Valley, raised an enterprise to register the Twitter tide particularly. 这对许多个人和机构、企业都有巨大的吸引力,于是,整个欧美,尤其是硅谷,掀起了一阵企业注册twitter的浪潮。 When these YY tunes top 100 singers attain oneself Twitter account, they also start to try to issue newest Twitter. 而当那些yytunes排名前100的歌手拿到自己的twitter账户时,他们也都纷纷开始尝试着自己发布最新的twitter。 Michael Jackson issued is practicing in the dance room to practice the dance picture, and with: „Hi, the friends on Twitter, I am Michael Jackson, is preparing for the forthcoming concert.” 迈克尔・杰克逊发布了一张正在练舞房中练舞的照片,并且配:“嗨,twitter上的朋友们,我是迈克尔・杰克逊,正在为即将到来的演唱会做准备。” Pushed just to send, the commentary explodes the pot immediately. 推刚发出来,评论就立刻炸了锅。 The reply of fans is friendly, and Positive Energy, many people are saying refuel Michael , many people were saying that was anticipating your performance, was anticipating your new special edition, many people said I will support you forever. 粉丝们的回复都非常友好并且正能量,很多人在说加油迈克尔,也有很多人在说期待着你的演出、期待着你的新专辑,还有不少人说我永远都会支持你。 Many language Michael Jackson did not know, but must inquire to staff, knows originally they to themselves were said the affection and supports, this makes him gratified. 还有许多种语言迈克尔・杰克逊自己也不认识,还要向身边的工作人员打听,才知道原来他们都是在对自己表示喜爱与支持,这让他欣慰无比。 The instance that pushes the issue, the seconds of some so many fans no time differences from the world returns, this truly is one can the stage facing entire world. 一条推发布的瞬间,就有这么多来自世界各地的粉丝无时差的秒回,这确实是一个能让人面对全世界的舞台。 Michael Jackson also replied the commentaries of several fans specially, for example: „Thank your support, I will continue to try hard and make a better music.” 迈克尔・杰克逊还专门回复了几个粉丝的评论,例如:“感谢你的支持,我会继续努力、做出更好的音乐。” although is only the routine polite talk, but receives the commentary to these fans, as well as sees the commentary fans, is an exciting matter, because of their fans, had the interaction with them unexpectedly! 虽然只是例行套话,但对这些收到评论的粉丝,以及看到评论的粉丝来说,都是一件兴奋不已的事情,因为他们的粉丝,竟然与他们产生了互动！ Before then, no one had the means to find Michael Jackson such giant star on internet, but, after he arrived at Twitter, everyone can through searching his name obtains by search him, and choice attention. 在这之前,谁也没办法在互联网上找到迈克尔・杰克逊这样的巨星,但是,当他来到twitter之后,每个人都能够通过搜索他的名字搜到他,并且选择关注。 But these had not moved in the Twitter star by the earliest possible time invitation, registered own Twitter account number in the quickest time, they issues own Twitter, while authenticates own status through the Twitter authentication backstage, hopes that can attain the authentication symbol as soon as possible. 而那些没有被第一时间邀请入住twitter的明星,也都在最快的时间内注册了自己的twitter账号,他们一边发布自己的twitter,一边通过twitter的认证后台认证自己的身份,希望能够尽快拿到认证标志。 The star athlete in sports circle has not let go this marketing own good opportunity, the frontline member in N Boss A, is the players of New York Yankee team these entire US attention, even Tiger Woods this income level also joined Twitter in the athlete domain best giant star immediately. 体育圈里的明星运动员也没有放弃这个营销自己的好机会,无论是nba里的一线队员,还是纽约洋基队那些全美关注的球手,甚至连泰格・伍兹这种收入水平在运动员领域拔尖的巨星也都在第一时间加入了twitter。 To the star, Twitter is a new battlefield, competes for the fans battlefield in the entire world, no star is willing to miss. 对明星来说,twitter是一个新的战场,一个在全世界争夺粉丝的战场,没有一个明星愿意错过。 But more and more stars join , the trend more average consumers are joining in Twitter, and invests into the camp of own idol , the liveness of entire platform is further raised. 而越来越多的明星加入,又趋势着更多普通用户投身twitter,并且投入到自己偶像的阵营之下,整个平台的活跃度进一步提升。 ...... …… When the Twitter flaming fire engulfs the entire world, Li Mu still with a local tyrant and royal family member talked and laughed merrily in salon situated in gold Boss erg manor. 当twitter的熊熊之火席卷全球的时候,李牧还在位于goldberg庄园的沙龙中与一众土豪、王室成员谈笑风生。 These to people who internet lags behind, has not known that this mysterious young people created new MU Online / miracle, when they have a friendly chat over a cup of wine, the entire network world is crazy because of him, red oil hot pot that probably a pot boils. 这些对互联网后知后觉的人们,还不知道身边这个神奇的年轻人又创造了一个新的奇迹,就在他们把酒言欢的时候,整个网络世界都在因为他而疯狂,像是一锅沸腾的红油火锅。 Bill Gates actually treats in oneself room, to laptop, surface like dying embers, in lasted ten minutes, motionless. 比尔・盖茨却待在自己的房间里,对着笔记本电脑,面如死灰,在长达十分钟的时间里,一动不动。 On his laptop screen, was demonstrating Twitter home page, he in the past a half hour, what kind of producing has ravelled thoroughly Twitter is, the remaining ten minutes all immerse during one type despairs is unable to extricate oneself. 在他的笔记本电脑屏幕上,正展示着twitter的首页,他在过去的半个小时里,已经彻底弄明白了twitter到底是一款怎样的产,剩下的十分钟全都沉浸在一种绝望之中无法自拔。 He guessed before is innumerable, what producing Twitter is, but from didn't expect, it can actually powerful to this situation. 他在这之前曾经揣测过无数次,twitter到底是个什么样的产,但是从没想到,它竟然能够强大到这种地步。 This is really in myriad possibilities, to Microsoft worst one, the Twitter attracting eyeball ability, is overshadowed windows-live. 这真是万千种可能中,对微软最差的一种,twitter的吸睛能力,将windows-live黯然失色。 looks at is so simple, the convenient and quick short article content issue mechanism, Bill Gates realized finally, oneself made one to violate the internet rule the matter, oneself were Boss log developed one set of specialized tool unexpectedly, seemingly made Boss log more convenient, actually instead increased the operation difficulty of user, but what Li Mu did was what? He runs counter with completely, not only abandoned the lengthy content, even limit single scroll Twitter was unable over 300 bytes, to be simply crazed. 看着如此简单、方便、快捷的短篇内容发布机制,比尔・盖茨终于意识到,自己做了一件多么违背互联网规则的事情,自己竟然为blog开发了一套专业工具,看似让blog更便捷,其实反而是加大了用户的操作难度,而李牧做的是什么？他完全与自己背道而驰,不仅摒弃了中长篇的内容,甚至还限制单条twitter不能超过300个字节,简直丧心病狂。 If before Twitter gets online sees this producing, can Bill Gates to its snorting disdainfully, 300 bytes, what deep thing write? What can write to have the content of nutrition? 如果是在twitter上线之前看到这个产,比尔・盖茨都会对它嗤之以鼻,300个字节,能写出什么有深度的东西？能写出什么有营养的内容？ However, Li Mu absolutely does not have the preparation to walk the route of depth and nutrition, he wants, is the public relations, the fast public relations, are short, are quick enough and are many enough enough and enough simple content, can perfect match waterfall class/flow talent development form. 然而,李牧根本就没准备要走深度和营养的路线,他要的,就是社交,快速社交,只有足够短、足够快、足够多又足够精简的内容,才能够完美匹配瀑布流这种天才般的展现形式。 Bill Gates realized finally when oneself strategy decided from the beginning mistakenly, oneself while the darkness, leading entire Microsoft to walk on the wrong path earnestly was so long, thinks that can attack to the opponent suddenly, finally dawn discovered that went astray completely the direction, oneself not only cannot upward become in the opponent body outflanks, instead was far from the opponent. 比尔・盖茨终于意识到,自己从一开始时的战略就定错了,自己趁着天黑,带领整个微软在错误的道路上埋头走了这么久,以为能给对手一个突然袭击,结果天一亮发现完全走错了方向,自己非但没能在对手身上行成包抄,反而离对手更远了。 When a Bill Gates person pain reconsideration, a Peter telephone hit, In short after connection said: „Chairman, we in the deliveries of various channels, attain the guest cost to be close to three hundred USD at present quickly......” 就在比尔・盖茨一个人痛苦反思的时候,皮特一个电话打了过来,接通后的第一句话就说:“董事长,我们目前在各渠道的投放,获客成本已经快接近三百美元了……” Three hundred USD...... 三百美元…… This is a how desperate number. 这是一个多么绝望的数字。 As the Twitter heat degree is getting higher and higher, it looks like a powerful vacuum pump in internet space, screened out the oxygen of entire industry fast, making other enterprises feel not to gasp for breath. 随着twitter的热度越来越高,它就像是互联网空间里的一台强力真空泵,快速抽走了整个行业的氧气,让其他所有企业都感觉喘不过气来。 In this case, Microsoft is investment multi- money puts in again does not help matters, because the user will not pay attention. 在这种情况下,微软就是投入再多钱去投放也是无济于事,因为用户根本就不会关注。 Deeply sighed the one breath, Bill Gates said to Peter: „Stopped at present all promotions, gotten up stopping, did not have on actually already ahead of time terminating an agreement that pays money, the follow-up appointment has not but paid money, greeted with the channel side.” 深叹一口气,比尔・盖茨对皮特说道:“停了目前所有的推广,已经上的停掉,还没上却已经付款的提前解约,后续预约但未付款的,跟渠道方打个招呼。” Peter silent moment, exploratory asking: „Chairman, did windows-live, no longer push?” 皮特沉默片刻,试探性的问:“董事长,windows-live,不再推了？” „Does not push.” Bill Gates almost said without hesitation: „Twitter, Boss log time already permanent became past tense, this chess went astray, our msn with YY compared with on does not have any advantage, let alone YY now are also more Twitter, the both sides disparity pulled open again, we could not catch up......” “不推了。”比尔・盖茨几乎不假思索的说:“twitter一出,blog的时代就已经永久性的成为过去式了,这一步棋走错,我们的msn跟yy比就没有任何优势,更何况yy现在又多了一个twitter,双方差距再次拉开,我们追不上了……” Peter also numerous sighing, said: „Good, I meet to everyone, confess.” 皮特也重重的叹了口气,道:“好,我给大家开个会,交代一下。” Bill Gates said: „You met saying that with everyone stopped promoting was OK, remaining, when I will go back to communicate with everyone tomorrow face to face.” 比尔・盖茨说:“你跟大家开会说一下停止推广就可以了,剩下的,等我明天回去当面跟大家沟通。” Peter's surprised asking: „Will you come back tomorrow? Does salon get together does not have several days?” 皮特惊讶的问:“你明天回来？沙龙聚会不是还有好几天吗？” Bill Gates said: „I related the unit, three hours of up-and-coming generation flies back to Seattle.” 比尔・盖茨说:“我联系了机组,三个小时后起飞回西雅图。” „Three hours? That is before dawn late at night.” “三个小时？那可是凌晨后半夜啊。” Bill Gates said: „Before dawn the temporary route of time is good to arrange.” 比尔・盖茨说:“凌晨时间的临时航线好安排。” Some In short Bill Gates had not said, he does not want to continue to treat here, even if one minute/share one second, is the suffering! 有一句话比尔・盖茨没有说,他已经不想在这里继续待下去了,哪怕一分一秒,都是煎熬！