In the following time, the market introduction of Microsoft receives the sad news unceasingly. 在接下来的时间里,微软的市场推广不断收到噩耗。 Opening rate/lead unceasing creation new low and skipping rate/lead unceasing creation new low and download(ing) rate/lead also unceasing creation new low...... 打开率不断的创造新低、跳转率不断的创造新低、下载率也不断的创造新低…… At first, the attaining guest cost that the channel promotes converts probably 100 USD, afterward, slid to 200 USD about, this was one high to the unthinkable attaining guest cost, to obtain 100 million users according to this cost, at least needs to spend more than 100 even 200 hundred million USD promoted costs. 起初,渠道推广的获客成本折算下来大概100美元,再后来,一路下滑到200美元开外,这是一个高到匪夷所思的获客成本,如果想按照这个成本获得一亿用户,至少要花费一百多甚至两百亿美元的推广成本。 Such conversion rate, is equivalent to so much promoted fund of indos-live delivery, in each channel, likes a stone dropped into the sea. 这样的转化率,相当于indos-live投放的大量推广资金,在每一个渠道,都石沉大海。 Pū passes one to fall into the into the sea|nautical mile, a spray cannot turn. 噗通一声掉进海里,连个浪花都翻不起来。 Microsoft Vice-President Peter in straight stamping one's foot of office air/Qi, the eldest child of giving scolding market introduction department: „I, even if this money to the user, the download(ing) cost of single user is directly impossible to be two hundred USD! You have near your team way now, told them to block a user to give 20 USD, the conversion rate also compares this to be much higher!” 微软副总裁皮特在办公室气的直跳脚,痛骂市场推广部门的老大:“我就算直接把这个钱给用户,单用户的下载成本也不可能达到两百美元！你现在带着你的团队去路边,告诉他们拦住一个用户就给20美元,转化率也比这样要高得多！” person in charge although of promoted department is ashamed, but also said as before very much reluctantly: „Peter, you know that our situations, Li Mu looks like Michael Jackson of prosperous period in this industry, even if he is standing in the stage, innumerable fans will also scream crazily even remains unconscious, but we, have looked like the senior singer of air/Qi in this domain, compared with Li Mu, our influences is really misses too, but Li Mu bit to death us is not loose, must perform with us during the same period, what to do we can......” 推广部门的负责人虽然惭愧,但也依旧很是无奈的说:“皮特,你知道我们的情况,李牧在这个行业里就像是鼎盛时期的迈克尔・杰克逊,他哪怕只是在舞台上站着,无数粉丝也会疯狂尖叫甚至昏迷不醒,而我们,在这个领域就像是过了气的老歌手,与李牧相比,我们的影响力实在是差得太远,可偏偏李牧就咬死了我们不松,非要跟我们同时期演出,我们能怎么办……” Peter said breathless: „That this is the internal security has problems! Is which department leaks the news that indos-live gets online today? If the news has not divulged, Li Mu's titter will not have a collision with us!” 皮特气急败坏的说:“那这就是内部保密出了问题！是哪个部门泄露了indos-live今天上线的消息？如果消息没有泄露,李牧的titter也绝不会跟我们撞车！” person in charge hesitated for a moment of promoted department, said: „Peter, Mr. Gates at present in Britain, moreover he with Li Mu in the same place, you were saying that can be......” 推广部门的负责人迟疑片刻,道:“皮特,盖茨先生目前正在英国,而且他正和李牧在一起,你说会不会是……” Peter stares, immediately tactful shutting up. 皮特一愣,立刻识趣的闭上了嘴。 He understood that oneself boss, understood sciences and engineering old boy who own that seems like the Buddha department, actually effort in especially bone. 他了解自己的老板,了解自己那个看起来很佛系的理工科老男孩,其实骨子里的好胜心格外的强。 He also knows, oneself this boss has been hoping can defeat Li Mu's YY, to hope with msn can make Microsoft create a new peak, hoping, to lag behind the shrine Li Mu this by the young people of the world attention excessively. 他也知道,自己这个老板一直盼着能够用msn击败李牧的yy、盼着能够让微软创造一个新的巅峰,更盼望着,能够将李牧这个被全世界过分关注的年轻人拉下神坛。 He even knows, oneself this boss did not plan to participate in gold Boss erg salon to get together, he is when heard that Li Mu will go, changes the idea and driving request to participate. 他甚至知道,自己这个老板原本是不准备去参加goldberg的沙龙聚会,他是在听说李牧会去的时候,才改变主意、主动要求参加的。 Why must do that as for oneself this boss, Peter even is conceivable such a picture: „Your good Mr. Li, I am Bill Gates, was right, our Microsoft has a very important ecology to get online tonight, you can pay attention to......” 至于自己这个老板为什么要这么做,皮特甚至可以想象出那样的一副画面:“你好李先生,我是比尔・盖茨,哦对了,我们微软今晚有个非常重要的生态要上线,你可以关注一下……” Afterward matter was easier to guess. 后来的事情就更容易猜得到了。 Li Mu has started to do titter project division, titter in the Li Mu's arsenal, has possibly waited for the opportunity of appropriately entering the stage, when Li Mu heard Microsoft must get online tonight, he sacrifice naturally oneself hid kills greatly. 李牧早就开始搞titter事业部了,很可能titter早就已经在李牧的军火库里,等待着合适出场的机会,当李牧听说微软今晚要上线的时候,他就自然而然的祭出了自己隐藏的大杀器。 Peter guesses right, Li Mu truly also planned that when he requests titter after indos-live issues for one hour immediately gets online, the mood looks like «Bright Sword», Li Yunlong's angry roaring to his two battalion commanders: „Two battalion commanders, your his mother's Italian artillery? Draws to me......” 皮特猜的没错,李牧确实也是这么打算的,当他要求titter在indos-live发布一小时后立刻上线的时候,心情就像是《亮剑》中,李云龙对他二营长的怒吼:“二营长,你他娘的意大利炮呢？给我拉出来……” Bill Gates asked to hammer hammers, the Li Mu's Italy artillery has put up. 比尔・盖茨求锤得锤,李牧的意大利炮已经架起来了。 The data that the channel side feeds back makes Microsoft disappointed more and more, when the Peter's violent in oneself office walks, entire Microsoft this time mentality collapsed. 渠道方反馈的数据越来越让微软寒心,当皮特在自己办公室里暴走的时候,整个微软此时的心态都崩了。 Before indos-live gets online, they have conceived many possibilities, but has not conceived such miserable situation...... 在indos-live上线之前,他们设想过很多可能,但从来没有设想过这么惨的情形…… To any creator, the biggest attack is own product cannot obtain the approval of populace, even was treated coldly by the populace. 对任何一个创造者来说,最大的打击就是自己的产品得不到大众的认可,甚至被大众所冷落。 The book that a writer, writes no one looked, will be disappointed ; 一个作家,写出来的书没人看,会失望; Song that a singer, records no one hear, will be disappointed ; 一个歌手,录出来的歌没人听,也会失望; The movie that a director, makes no one looked, similarly will be disappointed. 一个导演,拍出来的电影没人看,同样会失望。 But a product manager, is centered on understanding the user psychology, understanding the customers demand, caters to the user work the role, if his designing development the product no one uses, that type disappointed is most painful. 而一个产品经理,一个以了解用户心理、了解用户需求、迎合用户为核心工作的角色,如果他设计开发出来的产品没人用,那种失望是最痛苦的。 Person who he should most understand the user, but told him finally, he did not understand the user. 他本该是最了解用户的人,但结果却告诉他,他根本不懂用户。 Bill Gates and important goods person of Microsoft msn team, has a dream has not thought that a series of products that oneself build carefully, just sent to the market, departs for the deep immediately, the user not does not like using, but tries to be disinclined to try radically continually. 比尔・盖茨以及微软msn团队的一大帮人,做梦都没有想到,自己精心打造的一系列产品,刚送上市场,就立刻沉底了,用户并不是不喜欢用,而是根本连试都懒得试。 This mood, like a Guo Degang crosstalk in stem, a miss was red, takes off the clothes, to pat the fruit to illuminate and send online, being filled with joy is waiting for the post fire, before then, she had possibly estimated the post meets the fire, to receive the dispute to be even scolded, but has not thought only one result became the reality, the post sank...... 这种心情,像极了郭德纲相声里的一个梗,一个姑娘想红,脱了衣服、拍了果照、发到网上,满心欢喜的等着帖子火起来,在这之前,她可能预想过帖子会火、自己会受到争议甚至挨骂,但唯独没想过的一种结果成了现实,帖子沉了…… Now, an only hope, is places hopes in titter quality to be not very high. 现在,还有唯一的一点希望,就是寄希望于titter本身的质量不够高。 Muye Science and Technology to the strategy that titter adopts is to lift up high the skyer, comes up is highest -profile, in such situation, naturally also attracted everyone's attention, if the product is truly good, such lifting up high skyer effect is evident, but if the product is not very good, lifting up high the skyer will instead make the user want to be bigger disappointedly, bigger, thus outsmarts oneself. 牧野科技对titter采取的策略是高举高打,一上来就是最高调,这样的情况下,自然也吸引了所有人的注意力,如果产品本身确实很好,这样的高举高打效果非常显著,但如果产品本身不够好的话,高举高打反而会让用户希望越大、失望越大,从而弄巧成拙。 If titter disappoints the user , indos-live will have the opportunity to obtain freshman! 如果titter让用户失望,那么,indos-live就将有机会获得新生！ The staff members in Microsoft headquarters, is in Bill Gates of Britain, at this moment deep realizing this point, therefore, everyone holds the breath to anticipate online of titter, even to the present, they do not know that what product titter can be. 无论是微软总部的全体员工,还是身在英国的比尔・盖茨,此刻都深深的意识到这一点,于是,所有人都屏息期待着titter的上线,即便到现在,他们也不知道titter到底会是个什么样的产品。 11 : 00 pm London Time, 6 : 00 pm New York Time, Beijing standard time 6 : 00 am. 伦敦时间晚上11点,纽约时间下午 6 点,北京时间的第二天清晨六点。 Muye Science and Technology formally issues the titter platform to the entire world. 牧野科技正式向全世界发布titter平台。 This time, titter altogether has four domain names ., Titter. 这次,titter共有四个域名,.、titter.、、eibo。 Domain name focusing on titter, principal overseas market, domain name focusing on ei Boss o, principal Chinese market. 以titter为主的域名,主打海外市场,以eibo为主的域名,主打中文市场。 titter uses with the previous life Sina Weibo (Micro Blog) similar waterfall class/flow demonstration way, matches the attention system, commentary, repeater and point user and user approves the system, good friend recommendation as well as algorithm recommendation system. titter采用与上辈子新浪微博类似的瀑布流展示方式,搭配用户与用户之间的关注体系、评论、转发、点赞体系,还有好友推荐以及算法推荐体系。 Such waterfall class/flow demonstration pattern, will bring the fast fragmented information browsing experience to the user, on the current internet page product, is the absolute origination. 这样的瀑布流展示模式,会给用户带来快速的碎片化信息浏览体验,就目前的互联网页面产品里,是绝对的首创。 The waterfall class/flow advantage is obvious, it has the endless information to pour into, the path definitely may seek, the upstream and downstream can trace . Moreover the speed of flow of information waterfall was decided by the user completely independently, wants to be quickly quick and think slowly slow, even if the accident/surprise misses certain information not to need to be worried completely, the round trip traces to the source certainly also to look. 瀑布流的好处非常明显,它本身拥有无尽的信息注入,轨迹又完全可寻,上下游都可以追溯,而且信息瀑布的流速完全由用户自主决定,想快就快、想慢就慢,就算意外错过某些信息也完全不用担心,往回溯源就一定还能找得回来。 Such demonstration pattern, is common in the later generation, for example Weibo (Micro Blog), titter, various types of news, headline and consultation class product, vertical e-Commerce wait/etc, its advanced nature can not be questioned. 这样的展示模式,在后世非常普遍,例如微博、titter、各种新闻、头条、咨询类产品、垂直电商等等,其先进性是毋容置疑的。 In immediately, such pattern is an enormous highlight, brings the unusual experience to each user. 在当下,这样的模式本身就是一个极大的亮点,给每一个用户带来超凡的体验。 Let alone, demonstrates the information here, has the considerable lots of opinion leader level character. 更何况,在这里展示信息的,有相当大量的意见领袖级人物。 European and US first 100 are the red singer, some Hollywood actor and China first-line singer and actor, even Prince William of British royal family. 欧美前一百位当红歌星、部分好莱坞演员、华夏一线歌手及演员,甚至还有英国王室的威廉王子。 What is more ruthless, Li Mu are one of them. 更狠的是,李牧自己都在其中。 Regardless of user whether logs in titter, so long as he first time page that visits titter, then the home page default will see first titter that lots of stars and celebrities issue, each of them's head picture is oneself picture, moreover under the head picture has one shiningly, seems like not only the resembles ticks, and looks like the letter V symbols. 无论用户是否登录titter,只要他第一次访问titter的页面,那么首页默认就会看到大量明星、名人发布的第一条titter,他们每个人的头像都是本人的照片,而且头像下面都有一个金灿灿的、看起来既像对号,又像字母v的符号。 The mouse places in this symbol time, will demonstrate the prompt: „This user status already through the titter official authentication”. 鼠标放在这个符号上的时候,会显示提示:“该用户身份已通过titter官方认证”。 But the celebrity users of these process authentication, issued oneself specially are titter the picture of photography, this absolutely is a recent photo, therefore has very strong attraction to fans. 而这些经过认证的名人用户,都发布了自己专门为titter而拍摄的照片,这绝对是一手近照,所以对粉丝来说有很大的吸引力。 What is more attractive to fans, he can comment titter that own idol just issued, for example Michael Jackson, many users leave a message under his titter. 对粉丝更有吸引力的是,他可以评论自己的偶像刚刚发布的titter了,例如迈克尔・杰克逊,许多用户都在他的titter下面留言。 Meanwhile, the user discovered, they can change to under oneself issue titter that the star issues, can see by own good friend, this was really interesting, therefore the user started to attempt to retransmit the idol Weibo (Micro Blog), and words that in addition oneself want to speak. 同时,用户又发现,他们可以把明星发布的titter转到自己的发布下,让自己的好友可以看得到,这实在是太有意思了,于是用户开始尝试转发偶像的微博,并且加上自己想说的话。 Gets online for short less than five minutes, the titter registering user has broken 10 million, they under the automatic course guidance of titter, are familiar with titter various functions fast. 上线短短五分钟不到,titter的登录用户就已经突破一千万大关,他们正在titter的自动教程引导下,快速熟悉着titter的各种功能。 What is more mysterious, titter made full use of the powerful resources of YY user personal connection, a time the YY good friend's new situation on titter every 30 seconds, renovating user, for example, user A is familiar with titter, the right bottom bell popped up the first prompt: Your YY good friend Boss, C and D have joined titter, the click then pay attention completely. 更神奇的是,titter充分利用了yy用户人脉的强大资源,每隔30秒,就会刷新一次用户的yy好友在titter上的新增情况,例如,用户a正在熟悉titter,右下角钟弹出第一次提示:您的yy好友b、c、d现已加入titter,点击即可全部关注。 The users can choose do not pay attention, can choose the entire attention, can choose a person attention that wants to pay attention to alone, such personal connection expansion, will make them realize rapidly „ally joins” the feeling, to trains the user viscosity to have the enormous help fast. 用户可以选择不理会,也可以选择全关注,也可以单独选择想关注的人一键关注,这样的人脉扩充,会让他们迅速体会到“战友加入”的感觉,对快速培养用户粘度有着极大的帮助。 After 30 seconds, pops up the prompt again: Your YY good friend E, F, G and h, i has joined titter...... 三十秒钟之后,再次弹出提示:您的yy好友e、f、g、h、i现已加入titter…… Therefore, ten million/countless among users crazy paid attention to start mutually...... 于是,千万用户之间的疯狂相互关注开始了…… In addition, massive blue color V mark the certification agency account number of representative, gets online in a short time. 除此之外,大量蓝色v型标识代表的认证机构账号,也在短时间内上线。 titter official, YY official and YY Game official, YY net official, Apple Corporation official, google official, PayPal official, Oracle official, Amazon official, Yahoo official and Sina official...... titter官方、yy官方、yy游戏官方、yy网官方、苹果公司官方、google官方、paypal官方、甲骨文官方、亚马逊官方、雅虎官方、新浪官方…… Rock Records record company, Warner Record Company, Sony Record Company and DreamWorks...... 滚石唱片公司、华纳唱片公司、索尼唱片公司、梦工厂…… The organization that these earliest possible time moves into also starts to the netizens in the world to give regards on titter, and issues own official information...... 这些第一时间入驻的机构也开始在titter上向全世界的网友问好,并发布自己的官方信息…… In the world stage that in this was just born, the audience is increasing, the dancer is also increasing...... 在这个刚刚诞生的世界舞台上,观众在增加,舞者也在增加…… Gets online for ten minutes, the titter registering user breaks the 20 million critical junction. 上线十分钟,titter的登录用户突破两千万大关。 The users start to try itself to proceed from titter of oneself, making them feel what was surprised, sending titter was so unexpectedly simple...... 用户开始尝试自己发自己的titter,令他们感到惊奇的是,发一个titter竟然这么简单…… the titter issue editor on the most peak in -line in home page, is actually an input box, an expression selection function, a picture increase option and a music increase option, a video increase option as well as a link increase option. titter的发布编辑器就内嵌在首页的最顶端,其实就是一个输入框、一个表情选择功能、一个图片添加选项、一个音乐添加选项,一个视频添加选项以及一个链接添加选项。 What is worth mentioning is, the music increase option has two choices, one is the user uploads the audio frequency document directly, one is directly from the YY tunes Music Library search music, an increase, is only this function, was equivalent to titter and YY tunes unified perfectly. 值得一提的是,音乐添加选项有两种选择,一个是用户直接上传音频文件,还有一个是直接从yytunes的乐库搜索音乐,一键添加,只是这个功能,就相当于把titter和yytunes完美的结合了起来。 In addition, the careful user will discover, YY tunes and YY Game and YY net news information link, the YY space and other YY ecology products, increased one „share to titter” function, if the user wants to share a song to own titter good friend, does not need to go to titter to share specially, the YY tunes click share in login status, can achieve directly...... 除此之外,细心的用户会发现,yytunes、yy游戏、yy网新闻资讯链接、yy空间等所有的yy生态产品,都增加了一个“分享至titter”的功能,如果用户想分享一首歌给自己的titter好友,不需要专门去titter里分享,直接在登录状态下的yytunes点击分享,就可以一键达成…… Such in all products the YY ecology, with the titter period in one...... 这样一下就把yy生态里所有的产品,都跟titter紧密联系在了一起…… Such product, subverted the cognition of the world to internet product simply! Subverted the cognition of the world to Muye Science and Technology! 这样的产品,简直颠覆了全世界对互联网产品的认知！更颠覆了全世界对牧野科技的认知！ Muye Science and Technology YY although also has subversive very much, but YY essence has the embryonic form early, for example oicq and msn, even the home had died QQ compared with YY must early, YY is strong, conducted the sublimation and enlargement based on this pattern, the fundamental pattern is not the Muye Science and Technology original. 牧野科技的yy虽然也很有颠覆性,但yy本身的内核早有雏形,例如oicq、msn,甚至连国内已经死了的qq都比yy要早,yy之所以强,是在这个模式的基础上进行了升华与放大,根本模式并非牧野科技的原创。 However titter is different, this type can user to the product of the world, is the new pattern of Muye Science and Technology original creation, innovation in this set of new pattern was too many were too many, simply was a subversive creativity big set! 但是titter不一样,这种能让用户一个人面向全世界的产品,是牧野科技独创的新模式,这套新模式里的创新实在是太多太多了,简直就是一个颠覆性创意大集合！ Gets online for a half hour, the titter registering user surpasses 30 million, the online Internet users, fell into open style, the globalized social network in the world, everyone discovered pleasantly surprised, here, you can see the entire world...... 上线半小时,titter的登录用户超过三千万,全世界在线的网民,都陷入到了一个开放式的、全球化的社交平台,每一个人都惊喜的发现,在这里,你可以看到全世界…… Entire world internet people cannot help but lies prostrate in worship to Muye Science and Technology, to titter, to the waterfall class/flow and to Li Mu in the innermost feelings. 全世界互联网人都不由自主的在内心对牧野科技、对titter、对瀑布流、对李牧顶礼膜拜。 This internet talent, created a talent god level product again! 这个互联网天才,再一次创造了一个天才般的神级产品！ Silicon Valley authoritative media issue the flash, the title is brief: li-mu , the-god-of-inter! 硅谷一家权威媒体发布快讯,标题非常简短:li-mu,the-god-of-inter！ Li Mu, the god of internet! 李牧,互联网之神！