Around 9 : 00 pm of London. 伦敦的晚上 9 点多。 salon liveliest time, Bill Gates somewhat has been absent-minded. 沙龙正在最热闹的时候,比尔・盖茨一直有些心不在焉。 Although he in Sharon's latter half range, has not basically had any contact with Li Mu, but the attention will concentrate to Li Mu on unavoidably. 虽说他在沙龙的后半程,基本没与李牧有任何接触,但注意力还是难免会集中到李牧身上。 In salon who this entrepreneur gets together, Li Mu becomes a person who most received to pay attention , the internet industry is the sunrise industry, but Li Mu also occupied the large amounts of resources in this sunrise industry, therefore almost every merchant on the scene, is trying to be able from talk with Li Mu's found some inspirations. 在这场企业家聚会的沙龙里,李牧成了最受关注的一个人,互联网行业本身就是朝阳产业,而李牧又在这个朝阳产业里占据了大量的资源,所以几乎每一个在场的商人,都在试图能从与李牧的对话中找到一些灵感。 Looked that others make money with ease, grasped the heart flexure liver to these capitalists, if there is an opportunity to mix one, they will not hesitate. 看别人轻松赚钱,对这些资本家来说本来就抓心挠肝,如果有机会能够掺和一手,他们也绝不会犹豫。 Davisson after handling the Macmillan Family matter, arrived at Sharon's scene, he is carrying one cup of champagne, sits side Li Mu's, is the Macmillan Family matter apologizes to Li Mu, while pledged to Li Mu, in the future in Li Mu in these days of Britain, he will not have made Macmillan Family any member appear in front of Li Mu. 戴维森在处理完麦克米伦家族的事情之后,来到了沙龙的现场,他端着一杯香槟,坐在李牧的身边,一边为麦克米伦家族的事情向李牧道歉,一边向李牧承诺,未来在李牧还在英国的这些天里,他不会让麦克米伦家族的任何成员在李牧面前出现。 Li Mu nods, suddenly asked him: „Davisson, the industry in sports, do you have to browse?” 李牧点了点头,忽然问他:“戴维森,体育方面的产业,你有涉猎吗？” Davisson said: „We have several golf clubs in Britain, then operates with the golf related sports, other did not have.” 戴维森说:“我们在英国有几家高尔夫球场,然后经营一些与高尔夫有关的体育活动,其他的就没了。” Li Mu asked him: „FA Premier League influence is so big, how haven't you made?” 李牧问他:“英超影响力这么大,你们怎么没做一做？” Vinson said with a smile: „Soccer industry, at present Britain on two quite big domains, one is the television relay, one was football club, the television relay did not say that the outside capital was very difficult, as for club...... EPL although very fiery/popular, but the income of present stage investment club was not actually high, behind the British Club capital, basically was divided into two kinds, one kind was long-time is living by the club, a kind did not depend on the external capital that the club made money from the start, for example just bought Chelsea's Abe, invested Chelsea time has been ready that will not gain over the next ten years, even 15 years later. It is not necessarily able to assume responsibility for own profits and losses, in several years, needs to invest every year continually, such business, only if likes the soccer, otherwise no one will do.” 戴文森笑道:“足球产业,目前英国就两个比较大的领域,一个是电视转播,一个是足球俱乐部,电视转播就不说了,外部资本很难进去,至于俱乐部……英超联赛虽然很火爆,但现阶段投资俱乐部的收益其实并不算高,英国俱乐部背后的资本,基本上分成两类,一类就是长久靠俱乐部活着,一类是压根不靠俱乐部赚钱的外来资本,比如刚买了切尔西的阿布,投资切尔西的时候就已经做好未来十年不盈利的准备了,甚至十五年后也未必能自负盈亏,这十几年间,每年还都需要持续投入,这样的生意,除非是喜欢足球,否则没人会做。” Li Mu asked him: „If I also do want to buy a FA Premier League club?” 李牧问他:“如果我也想买一家英超俱乐部呢？” Davisson gawked staring, immediately asked: „Does Mr. Li really want to buy a club?” 戴维森愣了愣,随即问道:“李先生真想买个俱乐部？” Li Mu nods: „Buys one to play, like Abe.” 李牧点点头:“买一个玩玩,像阿布一样。” Davisson said with a smile: „Actually, the financial conditions in present stage major clubs are not very optimistic, if bids appropriately, most clubs can be willing to act, but, to be honest, I urged you do not enter this pit rashly, a football club, was a bottomless pit of fund.” 戴维森笑道:“其实,现阶段各大俱乐部的财政状况都不是很乐观,所以如果出价合适的话,大部分俱乐部都会愿意出手,不过,说实话,我劝你还是不要贸然入这个坑,一个足球俱乐部,就是一个资金的无底洞。” Li Mu smiles, said: „If Abdul can play, I believe that I should also play.” 李牧笑了笑,说:“如果阿布都玩得起,我相信自己应该也玩得起。” Does football club, is an idea that Li Mu sprouts tonight suddenly. 搞足球俱乐部,是李牧今天晚上才忽然萌生出来的一个想法。 George Macmillan that silly dog spouted rhetoric before oneself, but there is In short to touch the Li Mu's innermost feelings. 乔治・麦克米伦那条傻狗在自己面前大放厥词,但有一句话触及了李牧的内心。 China soccer the difference of strength, truly lets the clubs of Fédération Internationale de Football Association as well as five big league tournaments expects too much. 华夏足球的实力之差,确实让国际足联以及五大联赛的俱乐部恨铁不成钢。 FIFA also hopes that the China this population's first great nation can regular entering World Cup, last year the South Korean and Japanese World Cup China historical appearance, making people see clearly the soccer in the China huge market, but, FIFA does not think, in the next several years, China cannot return to World Cup Finals circle again. 国际足联也希望华夏这个人口第一大国能够经常性的打进世界杯,去年韩日世界杯华夏历史性的出现,让人们看清了足球在华夏的巨大市场,但是,国际足联不会想到,未来的十几年里,华夏再也没能重返世界杯决赛圈。 The clubs of five big league tournaments actually are also same. 五大联赛的俱乐部其实也是一样。 Five big league tournament clubs hope that can introduce the China player, this mainly also to open the China market, just joined N Boss A Yao Ming last year, has started to open bigger market space for Rocket even entire N Boss in China, soccer domain everyone is also anticipating same such a day. 五大联赛俱乐部都希望能够引入华夏球员,这主要也是为了打开华夏市场,去年刚加入nba的姚明,已经开始为火箭队甚至整个nba在华夏打开了更大的市场空间,足球领域大家也一样期待着这样的一天。 However, what is awkward, the overall level of China player is truly emaciated, can be been miserable by the player who five big league tournaments select, moreover mostly after five big league tournaments, is very difficult the good displays. 但是,尴尬的是,华夏球员的整体水平确实羸弱,能够被五大联赛选中的球员本来就少得可怜,而且大多数到了五大联赛之后,都很难有一个好的发挥。 George Macmillan said, Man United had determined must introduce a player surnamed Dong from China, that should be Dong Fangzhuo, he should be in the China soccer history has joined the Man United China player only, but he is is not so happy and lucky in the experience of Man United, instead is the process that falls from the sky fast , not only has his issue, there is an issue of EPL environment, and club takes seriously the degree him the issue. 乔治・麦克米伦说,曼联已经确定要从华夏引进一位姓董的球员,那应该就是董方卓了,他应该是华夏足球历史上唯一加入过曼联的华夏球员,但是他在曼联的经历却并不是那么的愉快和幸运,反而是一个快速陨落的过程,这其中不仅有他个人的问题,也有英超联赛环境的问题,以及俱乐部对他重视程度的问题。 Some competent, has the China player of pursue after joining five big league tournament clubs, must face many issues , cannot keep up with the issue of training rhythm, the team member repel as well as club insufficient trust including the language issue and habits and customs issue, actually. 一些能力强、有追求的华夏球员在加入五大联赛俱乐部之后,都要面临许多问题,包括语言问题、生活习惯问题、跟不上训练节奏、队员排斥以及俱乐部不够信任的问题,其实。 18-19 years old China young people, even if has been going to school still just the high school to graduate, English cannot be achieved the situation of absolutely being able in the overseas daily life and daily communication, the 18-19 years old football player must sacrifice whole the time of learn/study to be used let alone to practice, if such a person arrives at EPL, will be the issue of language barrier will only make him be isolated, wants to adapt truly, and will constantly grow in the club, itself will be much more difficult than other players. 一个十八九岁的华夏年轻人,就算一直在上学也只是刚刚高中毕业,英语水平绝对达不到可以在海外日常生活与日常沟通的地步,更何况十八九岁的足球运动员本身就要牺牲掉大部分学习的时间用来练习,这样一个人如果来到英超联赛,光是语言不通的问题就会让他陷入孤立,想真正适应下来,并且在俱乐部不断成长,本身就比其他球员要难得多。 If China capital operation five big league tournament clubs, then no matter how first this club can make money or, first it may become a China football player to accept the higher level informed and experienced bridgehead to the overseas. 如果有一个华夏资本运作的五大联赛俱乐部,那么先不管这个俱乐部能不能赚钱或者怎样,首先它就有可能成为一个华夏足球运动员到海外接受更高层次历练的桥头堡。 If were Li Mu bought Chelsea, he from the Youth Training camp and training camp of even two teams and in one team club, will first put out part of resources to reserve specially to the China football player, next, he must establish a specialized translation team in Chelsea, guaranteed after the China player arrived here, will not delay own development in the training and life because of the language issue. 如果是李牧买了切尔西,他首先会从俱乐部的青训营、试训营甚至二队、一队里,拿出一部分的资源专门预留给华夏足球运动员,其次,他要在切尔西成立一个专业的翻译团队,确保华夏的球员来到这里之后,在训练与生活上都不会因为语言问题而耽误了自身的发展。 As the matter stands, in club that oneself invest, will not present the China athlete to sign five big league tournaments actually only to hold a title without any obligations of office, or was sent to frontier service other countries to kick the situation of small-scale league tournament directly, any has the ability, and is willing more to walk the China football player who is farther in soccer, own club can give his enough growth opportunity. 这样一来,在自己投资的俱乐部里,也不会出现华夏运动员签约五大联赛却只能坐冷板凳,或者直接被发配到其他国家踢小型联赛的情况,凡是有能力并且愿意在足球方面越走越远的华夏足球运动员,自己的俱乐部都能给他足够的成长机会。 In the Li Mu eye, the atmosphere and environment of domestic league tournament are the distortions, similarly also the insufficient health, wants to create the outstanding soccer talent truly, purely depends upon the domestic league tournament to be basically hopeless, otherwise not possible more than ten years later, China cannot enter World Cup again. 在李牧眼里,国内联赛的氛围和环境是扭曲的,同样也不够健康,真正想培养出优秀的足球人才,单纯依靠国内联赛基本无望,否则也不可能一直到十几年后,华夏也没能再打进世界杯。 Therefore, if really can build an overseas stage for the China talented football player at present, can perhaps provide several first-class players in the future for the China soccer. 所以,如果眼下自己真能为华夏有天赋的足球运动员搭建一个海外舞台的话,没准在未来能为华夏足球输送几个一流球员。 Muye Science and Technology built up after all internally, received the China people enormous kindness, can many return to the domestic populace in many domains, was the unshirkable responsibility. 牧野科技终归是在国内起家,受了华夏人民极大的恩惠,能在多个领域多给国内民众一些回报,也是自己义不容辞的责任。 Davisson has understood at this moment Li Mu's intention, he so many some call circuits of profit, definitely do not need by purchasing football club now make money, on the contrary, purchases football club, to Li Mu possibly is pastime, what is more important, has a top football club, can bring a better opportunity to the China football player. 戴维森此刻已经明白了李牧的意图,他现在有这么多盈利的业务线,完全没必要靠收购足球俱乐部赚钱,相反,收购足球俱乐部,对李牧来说可能更是一种消遣,更重要的是,拥有一家顶级足球俱乐部,能给华夏足球运动员带来很多更好的机会。 Therefore, Davisson said to Li Mu: „Mr. Li, I helped you understand that for these days looks, if there is an appropriate club, I make one reorganize as far as possible detailed material to issue you.” 于是,戴维森对李牧说:“李先生,这几天我帮你了解物色一下,如果有合适的俱乐部,我让人整理出尽量详细的资料发给你。” Li Mu nods, says with a smile: „That too thanked.” 李牧点了点头,笑道:“那实在是太感谢了。” ...... …… 10 : 00 pm London Time. 伦敦时间晚上 10 点。 Microsoft formally started own performance. 微软正式开始了自己的表演。 the promoted advertisement of indos-live software package, starts to issue in European and US many internet platforms. indos-live软件包的推广广告,开始在欧美许多互联网平台发布。 Indos-live of official issue, included msn, the online Game platform, the msn official site as well as msn Blog, almost YY ecology closely coincide with Muye Science and Technology. 正式发布的indos-live,包括了msn、在线游戏平台、msn官网以及msn博客,几乎与牧野科技的yy生态完全重合。 However, the Microsoft message or amusing are full, they give the advertisement language that indos-live has are: make-your-inter-life- Boss etter, gives you better internet life. 不过,微软的广告词还是噱头十足的,他们给indos-live起的广告语是:make-your-inter-life-better,给你更好的互联网生活。 In this advertisement, Microsoft not only to own product ecology exuberantly boast, even also boasted with emphasis msn Boss log, said oneself redefined Boss log, this Boss log will bring the subversive experience to the global netizens. 在这一则广告中,微软不但对自己的产品生态大肆吹嘘,甚至还重点吹嘘了msn的blog,称自己重新定义了blog,这次blog将会给全球网友带来颠覆性的体验。 However when this advertisement just started to put, Muye Science and Technology used YY to push a news to the global users, the title of this news was: „New platform titter will soon issue, here has the entire world that you want.” 但是就在这则广告刚开始投放的时候,牧野科技使用yy向全球用户推送了一条新闻,这条新闻的标题是:“新平台titter即将发布,这里有你想要的全世界。” The present stage, who the delivery ability on internet cannot compare YY. 现阶段,谁在互联网上的投放能力都比不上yy。 Over 90% online users opened and glanced over this news, making them feel shocking, is in this news, the atlas, inside has the picture of lots of top singer and star, these singers take a white paper of writing by hand in the picture, above striking wrote In short: I in titter wait/etc. you! 超过90%的在线用户都打开并浏览了这条新闻,让他们感到震惊的,是这则新闻里,有一个图集,里面有大量顶尖歌手、明星的照片,这些歌手在照片上都拿着一张手写的白纸,上面醒目的写了一句话:我在titter等你！ Which product cannot a volume of such large-scale top star represent or propagandize for it together, what is more important, not only these stars are the titter propagandas, they will also become first group of star users who move in titter, this will make the user soon fill with the anticipation to titter this after the brand-new product that one hour will get online. 从来没有哪个产品能够集齐这么大规模的顶尖明星为其代言或者宣传,更重要的是,这些明星不只是为titter宣传,他们还将成为第一批入住titter的明星用户,这让用户对titter这个即将在一小时之后上线的全新产品充满了期待。 Reviewed just wantonly promoted indos-live, most users chose disregarding to it, the reason was simple: In entire indos-live, has not attracted their highlights, each product and each experience in this ecology, the users can obtain in YY, their viscosity and loyalty high to the YY, far ultra Microsoft for is estimate. 反观刚刚才大肆推广的indos-live,大部分用户都对它选择了无视,原因简单至极:整个indos-live里,就没有吸引他们的亮点,这个生态中的每一项产品、每一种体验,用户都可以在yy里获得,他们对yy的粘度与忠诚度之高,远超微软自己为是的预估。 In addition Muye Science and Technology each model of product and each renewal have not disappointed the user, therefore the user naturally filled with the anticipation to titter, at this time, almost no one paid attention to Microsoft indos-live, no one paid attention to Boss log that Microsoft so-called redefined. 再加上牧野科技每一款产品、每一次更新都从来没有让用户失望过,所以用户自然对titter充满了期待,这个时候,几乎没什么人去关注微软indos-live,更没人关注微软所谓重新定义的blog。 The Microsoft market team follows up the return result of each delivery unceasingly, opening rate/lead that the sorrowful discovery, every puts in one time less than 10%, but opening later skipping rate/lead, skips also to open 5% of user to the user of Microsoft official download(ing) link, but this in 5%, meets the download(ing) person truly, only has 20%. 微软的市场团队不断跟进每一个投放的返回结果,悲哀的发现,每一次投放的打开率不足10%,而打开之后的跳转率,也就是跳转到微软官方下载链接的用户还不到打开用户的5%,而这5%里面,真正会下载的人,只有20%。 This also means, Microsoft flower 10 ten thousand USD put in the indos-live advertisement in some platform, 1 million demonstrations only traded 100,000 to open effectively, but after these 100,000 people opened, only then 5000 people will skip to the official download(ing) link of Microsoft, but finally in 5000 people, download(ing) the user of this set of product only had 1000 people. 这也就意味着,微软花十万美元在某个平台投放indos-live的广告,100万次展示只换来了10万个有效打开,而这10万人打开之后,只有5000人会跳转到微软的官方下载链接,而最终5000人里,下载了这套产品的用户只有1000人。 This set of data, simply servant street to pinnacle. 这套数据,简直仆街到了极致。 Moreover, with time one minute/share one second of passing, is the time that is close to titter getting online, the Microsoft delivery conversion rate is more horrible to look. 而且,随着时间一分一秒的流逝,越是接近titter上线的时间,微软的投放转化率就越惨不忍睹。 10 : 30, salon, when Bill Gates's assistant after his ear whisper several, his expression immediately becomes ugly/difficult to look at incomparable, without delay, set out then to have Sharon's scene. 十点半,沙龙现场,当比尔・盖茨的助理在他耳边耳语几句之后,他的表情立刻变得难看无比,二话不说,起身便出了沙龙的现场。 The Li Mu split vision sizes up the back that Bill Gates half step is leaving, from his back, can see his flurry at this moment. 李牧余光打量着比尔・盖茨快步离开的背影,从他的背影中,能看出他此刻的慌乱。 It seems like that msn this staging a comeback, but also without starting to fail! 看来,msn这次卷土重来,还没开始就要宣告失败了！