Bill Gatescontinuouslyingoing all-outhears clearlyin the Li Mumouthto send outeachnote that.
比尔・盖茨一直在尽全力的听清李牧口中发出的每一个音符。Howeveris very regrettable, inChinese that Li Muspoke, trulyhecanunderstandonly has a word„Microsoft”.
但是很遗憾,李牧说的中文里,他真正能听懂的只有一个词“微软”。Except foroneselfcompanyname, Bill Gatescannot understandany otherChinesewords and phrases that Li Muspoke, thereforehedoes not know that Li Muis tellinganythingwithLi Ziwei, butseveralEnglishwordswere caughtaccuratelybyhim, for exampleYYtunes, for exampletitter.
除了自己的公司名字,比尔・盖茨听不懂李牧说的其他任何中文词句,所以他根本不知道李牧在跟李紫薇吩咐着些什么,不过有几个英文单词被他准确的捕捉到,例如yytunes,例如titter。Then the issuecame, oneselfaltogetherheard clearlythreekeywords, and they are: MicrosoftandYYtunesandtitter.
那么问题来了,自己一共听清了三个关键词,分别是:微软、yytunes、titter。Microsoftwas needless saying that was the company of family/home, YYtunesis needless saying that wasMuye Science and Technologybecame a hita while agoEurope and USand other countries the musiconlineauditions and purchaseplatforms of developed country, simultaneouslywas a globalizedcommunitycentered onmusic, Bill Gateswas the YYtunesuser.微软自不用说,是自己家的公司,yytunes也不用说,是牧野科技前段时间爆红欧美等发达国家的音乐在线试听以及购买平台,同时又是一个以音乐为核心的全球化社区,就连比尔・盖茨自己都是yytunes的用户。MakesBill Gatesnot doonlyclearly, isthatmysteriouscode nametitter.
唯一让比尔・盖茨搞不明白的,就是那个神秘兮兮的代号titter。Oneselfhad heard that Muye Science and Technologyestablishedtitterproject division, butdoes not know that thisproject divisionis developingwhatproduct, butLi Muhad saida moment ago, todayhe must release a new producttohimself„adding to the fun”, nowalsomentionsowncompanyas well asthistitterwithLi Ziwei, thenhas the product that the possibilityhemustget onlinetonight is titter.
自己早就听说牧野科技成立了titter事业部,但不知道这个事业部在开发什么产品,而李牧刚才说过,今天他也要发布一个新产品给自己“助兴”,现在又跟李紫薇提到了自己的公司以及这个titter,那么很有可能他今晚要上线的产品就是titter。But, whatrelationstitterandYY does tuneshave?
可是,titter和yytunes有什么关系呢?TitterandYY does tunessimilarorcomplement one another?
难道titter与yytunes相似或者相辅相成?Thinksheretime, Bill Gatesrelaxes, if similarYYtunesproduct, orcanwith the product that YYtunescomplements one another, thenbasicallycandetermine, the pattern of thisproduct will not be big.
想到这儿的时候,比尔・盖茨松了口气,如果是类似yytunes的产品,或者能与yytunes相辅相成的产品,那么基本上可以确定一点,这个产品的格局不会很大。In comparison, ownmsnecology, and brand-newBosslogconcept, the patternisverybig, particularlyBosslog, from the conceptto the patternto the product development, isMuye Science and Technologydoes not have, oncepromotes, forms the steamrolltoMuye Science and TechnologyBosslogimmediately, will startnewBosslogunrest.
相比之下,自己的msn生态,以及全新的blog概念,格局都是非常大的,尤其是blog,从概念到模式到产品开发,都是牧野科技所没有的,一旦推出,将立刻对牧野科技的blog形成碾压,也将掀起一场新的blog风潮。ThereforenowBill Gatesworriesonly, isLi Mu'stitteralsosimilarlyis a model of Bosslogproduct, as forother, hewas not worried.
所以现在比尔・盖茨唯一担心的,就是李牧的titter也同样是一款blog产品,至于其他的,他一点也不担心。
......
……WhenLi Musumptuousevening banquet that alsoinenjoyingGoldberg Familyprovides, Lin Qingyareceived the Li Ziweicall.
当李牧还在享用goldberg家族提供的丰盛晚宴的时候,林清雅接到了李紫薇的电话。
After threeminutes, shehangs the power failurewords, the firstmattercallsallcore leveladministrators in Muye Science and TechnologyNorth America Branch, conducts the conference callwith the Yanjingheadquartersmanagement.
三分钟后,她挂掉电话,第一件事就是召集牧野科技北美分公司的所有核心层管理人员,与燕京总部管理层进行视频会议。
the development of titter, inmeasured the workto complete, allhas not gotten online, because ofLi Mu and other Microsoftmsnrebirths, onceMicrosoftmsnstaged a comeback, Muye Science and Technologywill emittitter, andpushedfull powerfiercely, makingitrapidgloballyformunrest, reduced the freezing pointmsnattentiondirectly.
titter的开发、内测工作早已经做完,之所有没有上线,就是因为李牧在等微软的msn重生,一旦微软的msn卷土重来,牧野科技就会放出titter并且全力猛推,让它迅速在全球范围内形成一股风潮,直接把msn的关注度降低到冰点。Li Mufelt,to the msnbiggestattack, after does not letitgets online, be dislikedorrepelledby the user, butmustmakeitforgetby the userafteronlinedirectly.李牧觉得,对msn最大的打击,不是让它上线后被用户反感或者排斥,而是要让它在上线之后就直接被用户遗忘。Therefore, shestartsto act according to the Li Mu'srequestallocating task, being responsible for of North AmericarelatesonYYtunes the top 100European and USsingers, will first tellthemMuye Science and Technologysoonto get online the newpropagandaplatform, makingthemprovide the simplematerial, andwill prepareto give regardsto the titteruser.
于是,她开始根据李牧的要求分配任务,北美地区的负责联系yytunes上排名前100的欧美歌手,先告诉他们牧野科技即将上线新的宣传平台,让他们提供简单的资料,并准备向titter的用户问好。
The materialis simple, so long asregisters the account numberand a picture that serve as the head picture, as well asintroducedpersonally.
资料非常简单,只要一个登录账号、一张用作头像的照片,以及一句个人介绍。
The way of giving regards is also very simple, everyone writes by handone„I am such and some, Iintitterwait/etc.you!” The sign, putsto the chest frontphotographtransmitsto the YYtunesstaffthen.
问好的方式也很简单,每个人手写一张“我是某某某,我在titter等你!”的牌子,放至胸前拍照发送给yytunes的工作人员即可。At the appointed time, the Muye Science and Technologyofficialwill clearforthemintroducedpersonally, and picture that according tothem who the officialtitteraccount number and settinginitialpassword, fill inthemto writesends inmakes the head picture, in the meantime, issuestheirfirsttitterwiththeiraccount numbers.
届时,牧野科技官方将为他们开通官方titter账号、设定初始密码、填写他们自己写的个人介绍,并且按照他们发来的照片做成头像,同时,用他们的账号发布他们的第一条titter。
Since YYtunesbecomesthe world's largest onlinemusicsaleplatform, the record company, singer and orchestraEurope and United States, allsharpened the headto drilltowardYYtunes, becauseYYtunes was not only the current capacitygiantmusicauditionplatform, was the salesplatform of digital music, the musicin the YYtuneson the shelf, was equal toincreasing a creating incomechannel, but, ifthere is an opportunityto attain the YYtunesresources, will realizeto achieve both fame and fortune.
自从yytunes成为世界最大的在线音乐销售平台之后,欧美地区的唱片公司、歌手、乐团,无一不削尖了脑袋往yytunes里钻,因为yytunes不仅是流量巨大的音乐试听平台,更是数字音乐的销售平台,音乐在yytunes上架,就等于增加了一个创收的渠道,而且,如果有机会拿到yytunes的资源,将实现名利双收。Moreover, because the YYtunesvolume of usersis huge, therefore the YYtunesmajorlists, becomemusiccirclemost authoritativerankingat present, eachsinger, hopes that canmount the YYtuneslistfront row.
而且,由于yytunes的用户量巨大,所以目前yytunes的各大榜单,成了音乐圈最有权威的排名,每一位歌手,都希望能够登上yytunes的榜单前列。Becauseinfluence of YYtunesto the musiccircleis too big, thereforethesesingerstoYYtunesandtoMuye Science and Technologycoordinatedegreeveryhigh.
正是因为yytunes对音乐圈的影响力太大,所以这些歌手对yytunes、对牧野科技的配合程度非常之高。Thesefameenormous the producerin the musiccircleandmanager, are gathering roundYYtunesto keep turningevery day, todayis thinkinginsomesingertohandfights forrecommendationresources, tomorrowwantsto send inYYtunessomerecommendationtopic some song of ownsinger, even can also keepstrives forYYtunesto make the interviewtohisartist, buteachresources that YYtunesgives, cansucceedfor the singertransforma number ofnewfans, transform a pennewsales volume, at the same timeby the fameandworthelevation of onestepsinger.
那些在音乐圈里名气极大的制作人、经纪人,每天都在围着yytunes转个不停,今天想着给手里的某个歌手争取一个推荐资源,明天又想把自己歌手的某一首歌送入yytunes的某个推荐专题,甚至还会不停的争取yytunes给他的艺人做专访,而yytunes给的每一个资源,都能够成功为歌手转化出一批新的粉丝、转化出一笔新的销售额、同时让歌手的名气和身价向上提升一步。Underthispremise, whentheserankingsingermanagersnear the topheard,Muye Science and Technologymustget online a newmediaplatform, andahead of timeinvitedtheirartistfirst batch ofmoving intotime, each of themwas excitedandsaidat the scenecertainlycoordinatedcompletely.
在这种前提下,当这些排名靠前的歌手经纪人听说,牧野科技要上线一个新的媒体平台,并且提前邀请他们的艺人首批入驻的时候,他们每一个人都非常兴奋并且当场表示一定完全配合。Afterward, thesemanagersthenstartto communicatewithoneselfsinger, thesesingersomeare recording, someto rehearse, someto catch up with the circularorprepareto performandtake vacationin the overseas, howeverinthis moment, theywithout exception, stopped the matter on handcompletely, startsto defer to the Muye Science and Technologyrequestpreparationmaterial.
随后,这些经纪人便开始与自己的歌手沟通,这些歌手有的正在录音、有的正在排练、有的正在赶通告或者在海外准备演出、度假,但是在这一刻,他们无一例外,全部停止了手上的事情,开始按照牧野科技的要求准备资料。Suitsmakes the pictureas well asindividualsynopsis of head pictureis very easy to do, in the managerhandhas, needs the singersto coordinate, ishurriesto defer to the request of Muye Science and Technology, photographsto grasp the picture of welcomelanguage.
适合做头像的照片以及个人简介很好办,经纪人手里就有,需要歌手们配合的,是赶紧按照牧野科技的要求,拍摄一张自己手持欢迎语的照片。Althoughphotographs the cell phonenot is very popularnowadays, the pixelas well asimaging qualityalsocompares the time, but has almost the photographerto followsidethesesingerswell, thereforetheystartto get readyto welcome the languageimmediately, thenseeks for the sidemost attractivescenephotographypicture.
虽说现如今摄像手机还不够普及,像素以及成像质量也比较次,但好在这些歌手身边几乎都有摄影师跟随,所以他们立刻开始准备欢迎语,然后寻找身边最好看的场景拍摄照片。Whenthesepictures and materialswere reorganizedcontinuously, submitstoMuye Science and Technology, inChina of Earthanotherend, the entertainment worldis extremely busier.
当这些照片和资料源源不断被整理出来、提交给牧野科技的时候,远在地球另一端的华夏,娱乐圈更加热闹非凡。Muye Science and Technologyis enormousin the influence of European and USmusiccircle, howeveris biggerin the influence of Chinaentertainment world.牧野科技在欧美音乐圈的影响力极大,但是在华夏娱乐圈的影响力更大。
The stars of Chinaentertainment worldrisesfromTieba (Post It) the time, knows that the Muye Science and Technologyhugeenergy, eachstarwas anticipatingcanhave the opportunity and Muye Science and Technologydeep cooperation, butnow, the opportunitycame.华夏娱乐圈的明星们从贴吧崛起的时候,就知道牧野科技的巨大能量,每一个明星都期待着能有机会与牧野科技深入合作,而现在,机会来了。althoughChina is still inearly morningnow, but the public relationsteam of Muye Science and Technologyheadquartersin a short time, had the contactwithseveral hundredChina and manager and the brokerage firmChinese descendantartist, andgot online the Muye Science and Technologynewplatforminvites the situations of starfirst batch ofmoving intoto inform the opposite party, if the opposite partywere interested inparticipating in the events of first batch ofmoving into, thenmust the needinformationsubmitbeforeearly morning5o'clock.虽然华夏现在尚处于凌晨,但牧野科技总部的公关团队还是在短时间内,就与数百名华夏以及华裔艺人的经纪人、经纪公司取得了联系,并将牧野科技新平台上线邀请明星首批入驻的情况告知了对方,如果对方有兴趣参与首批入驻的活动,那么务必在凌晨五点钟之前把需要的信息提交上来。Yanjingtime6 : 00 am, wasthe afternoon before the New Yorktime11 : 00 pm of 6pointsandLondon, titter( Weibo (Micro Blog)) will get onlinein the entire worldsynchronously.燕京时间清晨 6 点,也就是纽约时间的前一天下午六点、伦敦的晚上11点,titter(微博)会在全世界同步上线。Reason thathas not contacted with the stars in East and West, to makethemcoordinateseveral days ahead of scheduleas soon as possible, formainlykeeps secret the product, the singerstar who nowfirstchoosesfewelitelevelsparticipates, waits fortitterto get onlinetodayofficially, and after creating the influence, tomorrow, wheneveryoneis paying attention totitter, Muye Science and Technologyofficiallywill send out the moving intoinvitation of tittertoallrecord company, the film company, the well-knownactor and people from various circlescelebrity, enterpriseandorganization, hemustuseoneselfstronginfluence, will buildtitter a social network that rapidlywill have the day of quantityuser and current capacity.
之所以没有提前几天联系东西方的明星、让他们尽早配合,主要还是为了对产品进行保密,现在先选择少量精英级的歌手明星参与,等titter今天正式上线并且创造出影响力之后,明天,当大家都在关注titter的时候,牧野科技会正式向所有的唱片公司、电影公司、知名演员以及社会各界知名人士、企业、机构发出titter的入驻邀请,他要利用自己的强大影响力,迅速将titter打造成一个具备天量用户及流量的社交平台。
Such crowdedandall-aroundstarmoves into the plan, torealizecoverageas far as possibleto the Internet users, if smooth, in the next two days, almost allInternet userswill discover, the singeror the star who oneselflikehave moved intotitter, oneselfhadwiththem the opportunity of publicexchangeoninternet, thiswill be fastto attracttitterto come upthem.
这样密集且全方位的明星入驻计划,是为了对网民实现尽可能的覆盖,如果顺利的话,在未来两天内,几乎所有的网民都会发现,自己喜欢的歌手或者明星已经入驻了titter,自己拥有了与他们在互联网上公开交流的机会,这会快速把他们吸引到titter上来。Moreover, tolet the userdevelops the titterpublic relationsas soon as possible, Li Muincites the titterteamlordsto push the userto use the YYlog inconnection, as the matter stands, so long as the userwithYYnumberlog in, canseewhichinowngood friendhadto cleartitter, if you're interested, canpay attention tohim, orwent tohistittermain pageto seek the answerdirectly, thisto user, beganandadaptscanbecomeveryconvenient.
而且,为了让用户尽快开展titter社交,李牧授意titter团队主推用户使用yy登陆的接口,这样一来,只要用户用yy号码登陆,就可以看到自己好友里有哪些已经开通了titter,如果有兴趣,可以关注他,或者直接去他的titter主页寻求答案,这对用户来说,上手和适应会变得非常方便。Oncetitteris all the rage, Microsoftwill loseallattention, if a model of new productgets onlinedoes not have the heat degree, basically is only left over the dead end.
一旦titter风靡起来,微软就会丧失一切关注度,一款新产品如果上线没有热度,基本上只剩下死路一条。
......
……This timeUS (America)Seattle.
此时的美国西雅图。Microsoftis beingonline of msnecologyis making the finalpreparation.微软上上下下正在为msn生态的上线做着最后的准备。Sincemsnsuspended shipmentby the YYimpact, Microsoftsteels oneself for revenge, makes the hugeeffort, fornewmsn and ecologychain, canobtain an enormoussuccess, robsgraduallyfromYY the socialuser, makingMicrosoftrealize the dream of diversifieddevelopment.
自从msn被yy冲击停运以来,微软卧薪尝胆,付出巨大的努力,就是为了新的msn及其生态链条,能够取得一个巨大的成功,逐步将社交用户从yy手里抢夺回去,让微软实现多元化发展的梦想。At this time, vice-presidentPeter who assumed the native placejustreceivedoneto letheflusterednews.
这时候,坐镇老家的副总裁皮特刚收到一个让他慌张不已的消息。
His public relations managertoldhim, at present, the YYtunesEurope and USmusictop listfirst100singers, are beingMuye Science and Technologymake the planepicture, preparesnewplatform that moves intoMuye Science and Technologysoonto get online.
他的一位公关经理告诉他,眼下,yytunes欧美音乐风云榜前一百位的歌手,都在为牧野科技拍平面照片,准备入驻牧野科技即将上线的新平台。HeardMuye Science and Technology must get online the newplatformtoday, Petersomewhatcould not sit still, hepursuesasks: Did the newplatform that „Muye Science and Technologythispreparationgets onlinewhatcall? Iswhattype?”
一听说牧野科技也要在今天上线新平台,皮特就有些坐不住了,他追问道:“牧野科技这次准备上线的新平台叫什么?是什么类型?”
The public relations managersaid: „Thisis not clear, Muye Science and Technologyin the securitycondition, thesestarhas not knowntemporarily.”
公关经理说:“这个还不清楚,牧野科技暂时还在保密状态,这些明星自己都不知道。”„Mother......”Peterfeltsuddenlysomeare not wonderful, open the mouth saying: „The Muye Science and Technologynewplatformearlyon, lateon, the choicenowinthiscrucial point, 99%do not do againstwithus......”
“妈的……”皮特忽然感觉有些不妙,开口道:“牧野科技的新平台早不上、晚不上,偏偏选择现在这个节骨眼上,90%九是要跟我们对着干……”
The public relations managernods, said: „This100individualinfluencesaddareverybig, each of themsurpassesin the fansquantity of the world ten million/countless, does not arrange the heavycomputation the words, will cover the fansscaleover10 billion, row of heavywords, basicallycanlike the musicmeeting the Browsingpersonto catch the whole lot in a dragnetEurope and US!”
公关经理点了点头,道:“这一百个人的影响力加起来是非常大的,他们每个人在全球的粉丝数量都超过千万,不排重计算的话,覆盖粉丝规模将超过一百亿,排重的话,也基本上能把欧美喜欢音乐又会上网的人一网打尽了!”Peteris flustered, such100stars, the influenceaddtooto be truly big, had not heardwhatinternetplatformgets onlinecanhaveso manystarplatforms, Li Mu such a does , to promote an earth-shakingflash newsabsolutely, the flash news of so manystars, are enormousto the attraction of Internet usersattention, thiswill deliver the hugeblowto the freshmanconditionissue of Microsoft!
皮特心里慌张起来,这样的一百位明星,影响力加起来确实太大,还没有听说过什么互联网平台上线的时候能够有这么多明星站台,李牧这么一搞,绝对搞出一个惊天动地的大新闻,这么多明星的大新闻,对网民注意力的吸引是极大的,这对微软的新生态发布将带来巨大的打击!„Quickly, calls the chairman!”
“快,给董事长打电话!”
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