Li Mugrazes a horse, wascompletelybrokesuperficialsmalltalk between him and Bill Gates.李牧一句放马过来,算是彻底打破了他和比尔盖茨之间的表面客套。Bill Gatesthat very intenseeffortunder the Li Mu'sstimulation, had been enlargedrapidly.比尔盖茨那原本就已经非常强烈的好胜心又在李牧的刺激下,被迅速放大。In his opinion, at presentalsotrulyarriveswithLi Mutears to pieces the facial skin the time, tonightstarting from, Microsoftformallyto the entire worldwill announcereturns to the socialdomain, thisdoes not stage a comeback, butis the Kingreturns.
在他看来,眼下也确实到了跟李牧撕破脸皮的时候了,今晚开始,微软将正式向全世界宣布重返社交领域,这不是卷土重来,而是王者归来。However, the Kingreturn in Bill Gatesmind, in the Li Mueye, is no different than a forthcomingsuicidecharge.
但是,比尔盖茨心目中的王者归来,在李牧眼里,无异于一场即将上演的自杀式冲锋。Li Mutoounderstands the importance of socialecologytouser, once the userhas the dependencein the socialdomaintosomeproductecology, high of thisloyalty, is abovenowadayseveryoneto imagine, making a deepYYuserabandon itselfin all personal connections, customs and accumulationYYecology, changes to anotherbrand-newecologythoroughly, thisdifficulty, being equalmadein a realitylivedozensyears of personin the motherland, threw the dwellingsindustry the goingAfricato open up wasteland.李牧太了解社交生态对用户的重要性,一旦用户在社交领域对某一个产品生态产生依赖,这种忠诚度之高,是超乎现今所有人想象的,让一个深度的yy用户抛弃自己在yy生态的一切人脉、习惯、积淀,彻底转到另外一个全新的生态中,这种难度,等同于让一个现实中在祖国生活了几十年的人,抛家舍业的去非洲开荒。Only if can the user the hugeresourcessubsidy, otherwiseis absolutely impossibleto realize.
除非能给用户巨大的资源补贴,否则绝对不可能实现。
The issueis, billions ofusers, eachmustgive the large amount ofsubsidy, whocan the subsidy?
问题是,数以亿计的用户,每一个都要给巨额补贴,谁能补贴的起?WithMicrosoft, ifto the Muye Science and Technologysnatchingguestcostis1USD, theynaturallycanhollow outto dig the Muye Science and Technologyusercertainly, but, ifthissnatches the guestcosthighto10USD, Microsoftmustthink over, for a short timewithdoes not taketo obtainso manycash flowsto investtothismatter, however the realisticsituationis, even ifto the usersubsidy100USD, stillmakes the userMuye Science and Technology and Microsoftcommonuserat most, is impossibleto make the usercompletelytotallygive up the Muye Science and Technologyproduct, completetreacherytoMicrosoft.
就拿微软来说,如果对牧野科技的抢客成本是一美元,他们自然能把牧野科技的用户挖空挖绝,但是,如果这个抢客成本高到十美元,微软自己都要掂量掂量,一时半会拿不拿得出这么多现金流来投入到这件事情上,然而现实的情况是,就算给用户补贴100美元,也至多让用户成为牧野科技与微软的共同用户,不可能让用户完全彻底放弃牧野科技的产品,完全倒戈向微软。InitiallyLi Mupoached the msnuser, whatdependedisMicrosoftsimplydoes not have the ecologyconsciousness, msndidwas also ordinary, the userfoundationwas not very reliable, but, YYcame upto give the userto build the ecology, developsstep by stepnow, user the reliability of foundation, is notMicrosoft can imagine.
当初李牧挖走msn用户,靠的是微软根本没有生态意识,msn自身做的也非常一般,用户根基不够牢固,但是,yy一上来就给用户打造生态,一步步发展到现在,用户的根基之牢固,已经不是微软能想象得到的了。Therefore, undersuchprerequisite, Li Mudid not fearagainprovocation of Microsoft, oneselfhave the stereometric formuladefense of Trinity, Microsoftwantsto force one's way into, the possibilityis minimal.
所以,再这样的前提条件下,李牧根本不怕微软的挑衅,自己有三位一体的立体式防御,微软想打进来,可能性微乎其微。Let alone, inoneselfhandis also pressing a nuclear bombnew product, thatistitter.
更何况,自己手里还压着一个核弹般的新产品,那就是titter。InChina, calledWeibo (Micro Blog), had/leftChina, calledtitter.
在华夏境内,叫微博,出了华夏,叫titter。Speed that thismodel of productengulfs the entire world, will be aboveeveryone'simagination, tittercanaround the world a nightbecome a hitin the past, itsreplicaWeibo (Micro Blog)canbecome a hitinChinaonenight, itsfundamentalreason, because oftitterthisproductpattern, completelychanged the userin the way of internetvoice.
这款产品席卷全球的速度,会超乎所有人的想象,titter当年能在世界范围内一夜爆红,它的复制品微博能在华夏一夜爆红,其根本的原因,是因为titter这种产品模式,彻底改变了用户在互联网发声的方式。Earliesttime, the uservoicesbeforea handfulstrangers, hisrepresentativeisBossBossS, entire worldBossBossSis as numerous as the hairs of an ox, moreoveralmostisolates, looks like the loaches in innumerablesmallbog, verydifficultmutualfusion, even ifcanlet1-2fusions, is unable to make the loaches in the world allbogsfuse.
最早的时候,用户是在一小撮陌生人面前发声,其代表就是bbs,全世界bbs多如牛毛,而且彼此之间几乎完全隔离,就像是无数个小泥塘里的泥鳅,很难互相融合,就算能让其中的1-2融合,也无法让全世界所有泥塘里的泥鳅都融合。Afterward, the userstartedto happen beforeownfriends and relatives, hisrepresentativenaturallyismsn, oiq, QQ and presentlords overYY of martial arts world, whatYYdependedwas the socialtie, thereforeitquitethereforegaveloach one of the entire worldalllifeindifferentsmallbogto establish the way of contactwith the relatives and friends.
再后来,用户开始在自己的亲戚朋友面前发生,其代表自然就是msn、oiq、qq以及现在独霸武林的yy,yy靠的是社交纽带,所以它相当于是给了全世界所有生活在不同小泥塘里的泥鳅一个与亲友建立起联络的方式。ArrivedFacebookstarts the globalizationandtitter is also publishedone after another, the usertrulyhadbefore the entire worldnetizens the possibility, becausethesemodels of productsseemed likearound the worldhadcloud burst, thiscloud burstmadeentire worldallindependentbogsgatherto fuseone, a loachinChinasmallbog, cansee the life of US (America)loach, evencanestablish the directrelationwith the US (America)loach, the internetworldbecame for the first time sodraws close.
到faebook开始全球化、titter也陆续问世的时候,用户才真正拥有了在全世界网友面前发生的可能,因为这几款产品像是在全世界范围内下了一场大暴雨,这场大暴雨让全世界所有独立的泥塘都汇聚融合到了一起,远在华夏一个小泥塘里的泥鳅,可以看到美国泥鳅的生活,甚至可以与美国泥鳅建立起直接的联系,互联网世界才第一次变得如此贴近。Now, Facebookis still taking root inNorth AmericanUniversity, titterwill becomeinthisworld, firstcan the entire worlduserscloselylinkinternetplatform, thiswill giveinternetto bring the hugeinnovation.
现在,faebook还在扎根北美高校,titter将成为这世界上,第一个能将全世界用户紧密联系在一起的互联网平台,这将给互联网带来巨大的革新。Therefore, the Li Muinnermost feelingsare very assured, what kind ofattackwayregardless ofBill Gatesfermented, so long astittergets online, makeshisallpublic relationsvainly hope forsufficiently,as well asinalleffort that returning to the public relationsmakes, falls short!
所以,李牧内心很笃定,无论比尔盖茨酝酿了怎样的进攻方式,只要titter一上线,就足以让他所有的社交梦想,以及在重返社交上做的所有努力,都功亏一篑!
......
……Bill Gatesat this momenthas not known, inLi Mu is also grippingonequietlytrulykillsgreatly, buthe, actuallyself-confidentis waitingown„kills”sparkingto go on stage.
此刻的比尔盖茨还不知道,李牧手里还悄悄攥着一个真正的大杀器,而他,却自信满满的等着自己的“杀器”闪亮登场。FacingaggressiveLi Mu, hetore upthatintentionto play the role of the pigto eat the hypocriticalmask of tigerfinally, expressiondesolatetellingLi Mu: „10 : 00 pm London Time, is5 : 00 pm New York Time, Microsoftwill issueourfreshmanconditionsto the entire world. At the appointed timeifMr. Lihas not rested, can the earliest possible timeunderstand.”
面对咄咄逼人的李牧,他终于撕掉了那副意图扮猪吃老虎的伪善面具,表情冷淡的告诉李牧:“伦敦时间晚上 10 点,也就是纽约时间下午 5 点,微软会向全世界发布我们的新生态。届时李先生如果还没休息,可以第一时间了解一下。”Then, Bill Gatesself-confidentsmiles, saidtoLi Mu: „The Microsoftfreshmanconditionnames asWindows Live, Ibelieve,itwill becomein the future the peopleinternetlifeessentialpart.”
说罢,比尔盖茨自信的一笑,对李牧说:“微软的新生态命名为indos-live,我相信,它将成为未来人们互联网生活必不可少的一部分。”Li Muis askinghim: „Mr.Gates, yousaid the futurea moment ago, thenIwantto ask, your ‚in the future’how long the timedefinitionis?”李牧笑着问他:“盖茨先生,你刚才说未来,那么我想问问,你这个‘未来’的时间定义是多久?”Bill Gatessaidself-confidently: „At least15to20years.”比尔盖茨自信满满的说:“至少十五到二十年。”Li Muwas asking: „Yourmeaningis, Windows Livewill bein the next 15 to 20 years, peopleinternetlifeessentialpart?”李牧笑着问:“你的意思是,indos-live将是未来15到20年内,人们互联网生活必不可少的一部分?”„Right, Iwantto sayisthismeaning.”
“没错,我想说的就是这个意思。”Li Musaidearnestly: „Youtold that Mr.Gates, does not use15to20years, over the next five to ten year, Windowsgraduallywill fade out the internetlife of people, evenWindowscannot holdthisposition, youreallycounted on that yourso-calledWindows Livecanstrive to turn the tide?”李牧认真的说:“这么跟你说吧盖茨先生,不用十五到二十年,未来的五到十年,indos都将逐渐淡出人们的互联网生活,连indos都守不住这个阵地,你真指望你的所谓indos-live能够力挽狂澜?”Bill Gateswas enragedby the Li Mu'swords, askedLi Mu: These that „Mr. Li, yousaidwhy? Depending onApplemacOSsystem that youjustdid purchase?”比尔盖茨被李牧的话所激怒,反问李牧:“李先生,你说的这些凭什么?难道凭你们刚刚收购的苹果maos系统吗?”Li Mubeckons with the hand, says with a smile: „Chinahas an old saying, is called the secret is not possibleto divulge, ifyoudo not understand, waitsto look.”李牧摆了摆手,笑道:“华夏有句古话,叫做天机不可泄露,你如果参不透,就等着看吧。”Then, Li MusaidtoBill Gates: „Right, Mr.Gates, Ijust decided that sinceMicrosofthas such bigmovementtonight, Ionalso a model of smallproductaccompanyyouto playsimplytonight, adds to the funtoMicrosoft, as forgetting onlinetime, youronehourwas goodlate.”
说罢,李牧对比尔盖茨说:“对了,盖茨先生,我刚刚决定,既然微软今晚有这么大的动作,那我干脆今晚也上一款小产品陪你玩玩,也给微软助助兴,至于上线的时间,就晚你们一个小时好了。”Bill Gatesexpressiononecold, can ignorein the Li Muwords the vagueprovocation, closely examinesone: „Youwant on new product, is that youhave covered-up‚titter’ does project divisiondo?”比尔盖茨表情一凛,顾不得李牧话中隐晦的挑衅,追问一句:“你要上的新产品,是你们一直藏着掖着的那个‘titter’事业部搞出来的?”Li Musmilesto ask: „Reallyfelt strange, wealreadybroad and levelnaturalannounced to the public the titterproject divisionmatter, howto turn intometo cover-uptoyourhere?”李牧笑问道:“真是奇了怪了,我们早就坦荡大方的对外公布了titter事业部的事情,怎么到你这儿就变成我藏着掖着了?”„Speaking ofcovering-up, shouldbeMr.Gatesyou? YourMicrosoftrestartedmsnandto acquireseveralonlineGamedevelopment companieswith the shellcompanycovertly, poachedmanymedia workersinentire US, but alsothrewinChicagoquietlyconstructs the large-scaledata processing center, but a wind sound/rumordid not discloseto the outside,youfeltyourconscience saying that whowas of covering-up?”
“说到藏着掖着,也应该是盖茨先生你吧?你们微软重启了msn、用壳公司偷偷摸摸的收购了几个线上游戏研发公司,又在全美挖走了大量传媒工作者,还悄悄在芝加哥投建大型数据处理中心,但是对外却一点风声都不透露,你摸着自己的良心说,到底谁才是藏着掖着的那一个?”
The Bill Gatescomplexion is very at this moment unattractive, didn't expect, originallyownallin secretarrangements, unexpectedlyalreadybyLi Muahead of timeZhixiao, the news of intentionallyno wonderhepreviouslytooneselfalldivulging, displayedis not surprised!比尔盖茨的脸色此刻已经很不好看了,怎么也没想到,原来自己的所有暗中筹备,竟然都已经被李牧提前知晓,怪不得他先前对自己所有故意泄露的消息,都表现的一点也不惊讶!Meanwhile, on the Bill Gatesfacesomewhatcannot hang, the Li Mu'swordslikeopeninghisG-string, do not knowhowsuddenlyshouldrespond.
与此同时,比尔盖茨脸上也有些挂不住,李牧的话如同揭开了他的遮羞布,一时间不知道该如何回应。At this time, asWendyhastily of Goldberg Familymembersaves the scene, carries the wine glass, saidtoLi Mu: „Mr. Li, first meeting, thisglass of liquorIrespectyou.”
这个时候,身为goldberg家族成员的温蒂急忙救场,端起酒杯来,对李牧说道:“李先生,初次见面,这杯酒我敬你。”Li Muponderslooked atBill Gatesone, holds up the wine glass, saidtoWendy: „Wendy, whatyoustudyinCambridgeis the fire fightingspecialty?”李牧玩味的看了比尔盖茨一眼,举起酒杯,对温蒂说道:“温蒂,你在剑桥学的是救火专业吧?”Bill Gates that In short, saidis reflected badly, hehasto stand up, saidtoLi Muas well asWendy: „Embarrassedtwo, Igo to the washroom.”一句话,说的比尔盖茨更加颜面无光,他只好站起身来,对李牧以及温蒂说道:“不好意思两位,我去一下洗手间。”Bill Gatesgets angry, Li Muthenbumpedclinking glasseswithWendy, said with a smile: „MissWendy, Mr.Gateswill feel gratefulyour.”比尔盖茨黑着脸走了,李牧这才与温蒂碰了碰杯,笑道:“温蒂小姐,盖茨先生心里会感激你的。”Wendysmiles helplessly, said: „Mr.Gatespossiblya littletakes the libertytoday, butalsoaskedMr. Liyouto excuse me.”温蒂无奈一笑,道:“盖茨先生今天可能是有点冒昧,不过还请李先生你多见谅。”Li Mudrankred wine, nods, said: „Relax, Iwill not bickerwithhimtodayagain.”李牧喝了一口红酒,点了点头,说:“放心,我今天不会再跟他斗嘴了。”Saying with a smile that Wendyfeels relieved: „That was really thanksyouMr. Li!”温蒂如释重负的笑道:“那真是太感谢你了李先生!”As the member of main family, Wendy is very at heart clear, Li Muis the honored guest, Bill Gatesis the honored guest, Goldberg Familynaturallydoes not hope that theyhave clashes of opinionhere, thisnot onlywill somewhat doGoldberg Familyto be embarrassed, will also bring the unnecessarytroubleto the family.
作为主家的成员,温蒂心里很清楚,李牧是贵客,比尔盖茨也是贵客,goldberg家族自然不希望他们两人在这里闹矛盾,这样不仅会搞得goldberg家族有些难堪,还会给家族带来不必要的麻烦。Iftwo peoplefightwell-matched, Goldberg Familylooks for the opportunitymediationto be actually good, iftwo peoplehave a sidebigadvantageto win, the other sidewill have the possibilitynot to comeGoldberg Familyto participate inall forms ofpartyandsalonvery much.
两人若是斗个旗鼓相当,goldberg家族找机会调停倒是还好,如果两人有一方大优势胜出,另一方很有可能再也不会来goldberg家族参加任何形式的派对和沙龙。Li Muasked that Wendysaid: „MissWendy, where was mypersonal assistantarrangedto dine?”李牧问温蒂道:“温蒂小姐,我的私人助理被安排在哪里用餐了?”„Innext door.”Wendysaid: „Assistantsas well asaccompanying personnelsdinein the next door, ifMr. Lihaswhatdemand, Ican make one helpyoucallher.”
“就在隔壁。”温蒂说:“助理以及随从人员都在隔壁用餐,如果李先生有什么需求,我可以让人帮你把她叫过来。”Li Munods, says with a smile: „Thatwas exhaustedMissWendy.”李牧点了点头,笑道:“那就劳烦温蒂小姐了。”
Before entering the banquet hall, stemming from the etiquette and politeness, Li MugaveLi Ziweiowncell phone, makingheranswer the telephone, without the emergency calllooks, anybodylooks for himself, said that temporarilyhas the matter, laterreplies;Ifthere is an emergency call, Li Ziweicomes to inform itselfmomentarily.
进宴会厅之前,出于礼仪和礼貌,李牧将自己的手机给了李紫薇,让她代自己接电话,如果没有紧急电话找来,任何人找自己,就说暂时有事,稍晚回复;如果有紧急电话,李紫薇随时进来告知自己。„Does not usesuchpolitely.”Wendybeckons with the handwith a smile, immediatelycalled an attendant, inhisearwhisperseveral, hethenturns aroundimmediately the banquet hall.
“不用这么客气。”温蒂笑着摆了摆手,随即叫来一位侍应生,在他耳边耳语几句,他立刻便转身出了宴会厅。
After oneminute, Li Ziweiunderthatattendant'sleadership, nearbyrunningarrivingLi Mu, bends the waistnear the Li Muearaskedin a low voice: „Chief Li, what do youhaveto tell?”
一分钟后,李紫薇在那个侍应生的带领下,一路小跑的来到李牧跟前,弯下腰在李牧耳边低声问:“李总,您有什么吩咐?”Li Musaid: „YougiveQingyato telephoneimmediately, tellherthreematters.”李牧说:“你马上给清雅打个电话,告诉她三件事。”Li Ziweipulls out the pocket-sizedminimemorandum and penimmediately, saidearnestly: „Pleasesay.”李紫薇立刻掏出袖珍的迷你记事本和笔,认真道:“您请说。”Li Muopens the mouth saying: „The firstmatter, tellsherMicrosoft5o'clock to get online a newecologyin the tonight'sNew Yorktimein the afternoon, basicallycanconclude that imitatesYYoneset of ecologymethod;”李牧开口道:“第一件事,告诉她微软在今晚纽约时间下午五点钟要上线一个新的生态,基本上可以断定是模仿yy的一套生态玩法;”„The secondmatter, toldher, sinceMicrosoftwere interested incompetingwithus, wecannotdisappointthem, makingherstartpreparing the titterworldto get online the matters concernednow, got onlineincluding the Chinaeditionalsocomes the plenary powerscoordinationto be responsible forbyher, must achieve the worldto get onlinesynchronously.”
“第二件事,告诉她既然微软有兴趣跟我们竞争,那我们也不能让他们失望,让她现在就着手准备titter的全球上线事宜,包括华夏版本上线也由她来全权协调负责,务必要做到全球同步上线。”„Third, makingNorth AmericanCorporationrelate the sales volumeonYYtunes, broadcasts the first100singers, invitingthemfirstto move intotitter, thosemoved intoimmediately, will pledgeto give the resourcesincline of recommendationin the future;Meanwhile, makingKong Lingyube readyinChina, immediatelywithallMuye Picturessigningartistsas well asentertainment worldfriendandTieba (Post It) the Lordrelation, makingthemalsostriveto move intoimmediately, thismomentumwantsvastfirst-year university studentsometime!”
“第三,让北美公司联系在yytunes上销量、播放前一百的歌手,邀请他们第一时间入驻titter,凡是在第一时间入驻的,承诺将来给予推荐的资源倾斜;同时,让孔令宇在华夏做好准备,立刻跟所有牧野映象的签约艺人以及演艺圈朋友、贴吧的吧主联系,让他们也争取在第一时间入驻,这一次的声势一定要浩大一些!”
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