RINAPE :: Volume #16

#1512: Attack pirating

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«Crazy Stone» lets the national audience doubling with laughter that smiles while the movie theater, the person who also lets the innumerable film and television industries gets sick with envy. 《疯狂的石头》让全国观众在电影院笑的前仰后合的同时,也让无数影视行业的人看红了眼。 The attraction speed of no movie can compare favorably with «Crazy Stone», this movie from opens to start, to the image of professional is a powerful incomparable committing suicide beast. 没有哪一部电影的吸引速度能够比得上《疯狂的石头》,这部电影从一上映开始,给业内人士的形象就是一头强大无比的吞金兽。 10 million Yuan investment, screening several hours of box office is the same as the total investment, screens two days of zero several hours, the box office has broken through 200 million, before it, the China best screenwriter and director, cannot imagine such situation, but, a «Crazy Stone» such Hyundai / modern comedy movie achieved unexpectedly. 一千万元的投资,上映几个小时票房就已经与总投资持平,上映两天零几个小时,票房就已经突破两亿,在它之前,华夏最好的编剧与导演,都想象不出这样的情形,但是,《疯狂的石头》这样一部现代喜剧片竟然做到了。 In the weekend crosses, enters Monday. 周末一过,进入周一。 Because is the reason of working day, the movie is down slightly in the major Cinema booking rates, but the entire day took 75 million Yuan box office on Monday strongly. 由于是工作日的缘故,电影在各大院线的上座率略有下降,但周一全天还是强势的拿下了七千五百万元票房。 Now, this comedy movie, not only in the network, in view reputation blasting open, even in Central Mom such media eye, was the MU Online / miracle synonym, to become New Hope of China film industry. 现在,这部喜剧片不只是在网络上、在观众口中口碑炸裂,甚至在央妈这样的媒体眼里,都成了奇迹的代名词、成了华夏电影行业的新希望。 Since first after screening entire day takes 84 million box offices, Central Mom each grade of news must report to this result, because this actually not Li Mu and Central Mom personal friendship is good, what is most essential, «Crazy Stone» rises in this node box office explosion suddenly, had two far-reaching significances to the entire society. 自从上映后的第一个全天拿下8400万票房之后,央妈每一档新闻节目都要对这个成绩加以报道,这倒不是因为李牧与央妈的私交好,最关键的是,《疯狂的石头》在这个节点票房忽然爆炸式崛起,对整个社会产生了两个深远影响。 First, such a grade of laughter comedy, truly sweeps SARS several months to the pressure and haze that people create, to eliminating the SARS influence has the rare function and significance ; 第一,这样一档爆笑喜剧,确实一扫非典几个月给人们带来的心理压力与阴霾,对消除非典影响有着超乎寻常的作用与意义; Second, the box office of this movie, making the high level see the great potential of China film market! 第二,这部电影的票房,让高层看到了华夏电影市场的巨大潜力！ If the first point is also only the temporary promoter action, the impact that then the second point, has to the film industry is really long-time and profound. 如果说第一点还只是暂时性的促进作用,那么第二点,对电影行业所带来的影响真的是长久而深远。 The country has attached importance to the development of cultural industry very much, at present, strikes while the iron is hot and consolidates the good opportunity of «Crazy Stone» victory, propagandizes major change that this movie brings, can make the audience understand and accept Cinema, can who the film and television industry as well as will soon enter the film and television industry more confident, thus contributes more outstanding works for the industry. 国家一直很重视文化产业的发展,眼下,正是一个趁热打铁、巩固《疯狂的石头》战果的好机会,宣传这部电影所带来的重大改变,能让观众更多了解与接受院线,也能让影视行业以及即将进入影视行业的人更有信心,从而为行业贡献出更多的优秀作品。 When «Crazy Stone» progresses by leaps and bounds, puzzles the stubborn illness of all Cinema movies to start to crop up and rapid proliferation, this stubborn illness then pirates. 就在《疯狂的石头》突飞猛进的时候,困扰所有院线电影的顽疾开始冒头并迅速扩散,这个顽疾便是盗版。 Earliest pirating appears in the traditional pirating compact disc industry, because «Crazy Stone» is too hot, pirates the manufacturers of compact disc the movie source issue of reckless solution pirating, suddenly, in the market successively presents many pirating compact discs, the selling price in 5-10 Yuan. 最早的盗版出现在传统盗版光盘行业,由于《疯狂的石头》实在太火,以至于盗版光盘的制造者都在不顾一切的解决盗版的片源问题,一时间,市面上陆续出现多种盗版光盘,售价在5-10元不等。 But the video contents in these compact discs, uniform all the movie source that records in the movie theater robber. 而这些光盘内的视频内容,清一色全是在电影院盗录出来的片源。 Nowadays, the picture quality of portable camera is relatively bad, particularly in the ray compared with the theater of household heterodyne, basically the lamp pass/test of theater, the screen image of portable camera photography is a noise spot, because against shakes the function not to go through a strategic pass, therefore the picture flashes quite seriously, looked that for a long time will even have the feeling of carsickness, what is annoying, frequently can also see others' head or the body, entire journey that if records in the robber, front has an audience to go to bathroom, that gives the impact that the picture has to be big. 这年头,便携式摄影机的画质相对较差,尤其是在光线远比户外差的影院内部,基本上影院的灯一关,便携式摄像机拍摄的荧幕影像全是噪点,而且由于防抖功能不过关,所以画面闪动较为严重,看久了甚至会产生晕车的感觉,可气的是,经常还能看见别人的脑袋或者身体,如果在盗录的全程,前面有一个观众起来上厕所,那给画面带来的影响都非常大。 What is most fearful, the voice recording equipment that the robber records does not go through a strategic pass, moreover in the theater the environmental noise is enormous, to the collection of movie original sound on relative error, the conversation sound that not only there are audience to make various noises that as well as talks in whispers, that intermittent such as thunderclap common laughter. 最可怕的是,盗录的录音设备不过关,而且影院里环境噪音极大,对影片原声的采集就相对差了许多,不但有观众们制造的各种噪音以及窃窃私语的交谈声,还有那一阵阵如炸雷一般的笑声。 By robbing the record lives hand to mouth the piracy operator that eats, most fears is the robber records the comedy, the theater laughter gets up time, could not hear movie own background sound, this to watching movies the feeling was bigger devastation. 靠盗录混口饭吃的盗版商,最怕的就是盗录喜剧,影院现场笑声起来的时候,根本就听不见电影自身的背景音了,这对观影感受是一个更大的摧残。 But even so, the propagation velocity of pirating is very quick. 可即便如此,盗版的传播速度还是非常快。 Does not have the Cinema small place, the audience wants to watch this movie impatiently, can only be forced to choose pirating, but is having the Cinema place, some audience cannot buy the ticket to shift to pirating, or does not hate flowered dozens to buy the movie ticket, but some choice price slightly small advantage pirating compact discs. 许多没有院线的小地方,观众迫不及待想看这部电影,只能被迫选择盗版,而在一些有院线的地方,部分观众买不到票转向盗版,或者是不舍得花几十块买电影票,而选择价钱稍微便宜一些的盗版光盘。 When pirating starts in the market is in flood, Li Mu felt the time finds the way to crack down on wave of pirating. 当盗版开始在市面上泛滥的时候,李牧觉得,是时候想办法打击一波盗版了。 Because the national condition is special, the domestic copyright protection starts to be very late, fake and shoddy as well as imitation pirating has been internally rampant, even if included the Boss Ma LeTao team to be in custody a while ago , and appeal, cannot deliver the major attack to the domestic fake and shoddy industry, LeTao, these black factories and workshops sold offline to go the product directly, avoid the e-Commerce point. 由于国情特殊,国内的版权保护开始很晚,假冒伪劣以及仿制盗版在国内一直非常猖獗,就算是前段时间包括马老板在内的乐淘团队被刑拘并且公诉,也没能给国内的假冒伪劣产业带来重大打击,乐淘倒了,这些黑工厂、作坊就直接把产品卖到线下去,避开电子商务的锋芒。 Fake and shoddy hit not, pirates the compact disc not to mention. 假冒伪劣都打之不尽,就更别提盗版光盘了。 Li Mu looked for the Muye Science and Technology legal team to consult, person in charge of legal department told him: „Chief Li, if we want to attack «Crazy Stone» pirate, we first want the interior to form one special work team, then employed a group of temporary staff in the surrounding, helping us collect to pirate the making situation of compact disc across the country, once there is a clue, reported to the local culture department promptly, requested the local culture department and public security organ coordination investigated, if you decided to do, I start to get ready now.” 李牧找来牧野科技的法务团队咨询了一番,法务部门的负责人告诉他:“李总,如果我们想打击《疯狂的石头》盗版,那我们首先要内部成立一个专项工作组,然后再在外围聘请一批临时工作人员,帮助我们在全国范围内搜集盗版光盘的制售情况,一旦有线索,及时向当地文化部门举报,请求当地文化部门与公安机关配合查处,如果您决定要做,我现在就开始准备。” Li Mu knits the brows, asked him: „Why wants us to form the work team to investigate?” 李牧皱了皱眉,问他:“为什么要我们自己成立工作组去做调查？” Legal person in charge explained: „Present stage takes the company is not high as the feasibility that the main body carries out the attack pirating work, according to the past experienced, wants to crack down on pirating, first first step was presents evidence, this also solves the main plan of copyright case at present, who advocated who presented evidence.” 法务负责人解释道:“现阶段以公司为主体进行打击盗版工作的可行性不高,按照以往经验,想打击盗版,首先第一步就是得自己举证,这也是目前解决著作权案件的主要方案,谁主张谁举证。” Li Mu smacks the lips. 李牧不由咂了咂嘴。 Who advocates whom to present evidence, this also means, you want to say goodbye to the person to infringe upon the right, must first have the positive evidence that the opposite party infringes upon the right . Moreover, makes among the links to have the multi- level membership, if in the street discovered sells to pirate the compact disc, then him reported that to the relevant units, the relevant units does not have the duty to take him one to check his online as the breach layer upon layer upward, the solution of their big probability is directly to this sells to pirate the compact disc conducts the administrative sanction. 谁主张谁举证,这也就意味着,你想告别人侵权,首先要有对方侵权的直接证据,而且,制售环节之间有着多层级的从属关系,如果只是在街头发现一个卖盗版光盘的,然后把他举报给有关单位,有关单位也没有义务以他为突破口一层层往上查他的上线,他们大概率的解决办法是直接对这个卖盗版光盘的进行行政处罚。 As the matter stands, is equal to scratching an itch in the boot to the actual attack of pirating, even has a fracture is not. 这样一来,对盗版的实际打击等于是隔靴搔痒,甚至连伤筋动骨都算不上。 It looks like in Li Mu, wants to crack down on pirating, must first solve the source, the source is to wipe out that wave of people of manufacture pirating, if they wiped out, the following pirating distribution will fall into does not have the awkward position that under the meter/rice cooks a meal. 在李牧看来,想打击盗版,首先要解决源头,源头是要把制造盗版的那波人打掉,如果他们被打掉了,下面的盗版销售网络就会陷入无米下炊的尴尬境地。 At this time, person in charge of legal department also said: „According to the present solution, if we want to report pirating, then first we must find pirating, and completes the evidence collection, this requires some time.” 这时,法务部门的负责人又道:“按照现在的解决办法来看,如果我们想举报盗版,那么首先我们要找到盗版,并且完成取证,这需要一定的时间。” Li Mu said: „Even if we send out enough manpower to seek for pirating now everywhere the clue and evidence, then reported to the relevant departments, and other relevant departments investigate again, this flow at least still takes ten days of half a month, by that time, our movies under have reflected.” 李牧说:“就算我们现在派出足够的人手到处寻找盗版的线索和证据,然后向有关部门举报,再等有关部门查处,这个流程至少也要十天半个月,到那个时候,我们的电影都已经下映了。” person in charge of legal department said: „Currently we do not have a better way, only if can directly seeks the help in each region culture department or the upper-level unit of public security department.” 法务部门的负责人说:“目前我们没有更好的办法,除非能够直接在各地文化部门或者公安部门的上级单位寻求帮助。” Li Mu pondered over the moment, shakes the head, said: „Seeks the help to the ministries naturally is a very good solution, but violated the legal principle theory of law of present stage after all, belongs to go through the motions, passes on to be influential to the image of company, we must do, must without destruction present stage legal principle theory of law, solves this matter.” 李牧琢磨了片刻,摇了摇头,道:“向部委寻求帮助自然是一个很好的解决办法,但毕竟违背了现阶段的法理,属于走后门,传出去对公司的形象有影响,我们要做,就得在不破坏现阶段法理的前提下,把这件事情解决掉。” person in charge of legal department somewhat said awkwardly: „In this case, we also really have no effective good way temporarily, can only be completely can collect the clue, then full power promotes the local law-enforcing departments to coordinate to crack down on pirating.” 法务部门的负责人有些尴尬的说:“这样的话,我们暂时还真没有什么行之有效的好办法,只能是尽所能去搜集线索,然后全力推动当地执法部门配合打击盗版。” Li Mu beckons with the hand, said: „Such efficiency is too low, we need to wipe out a group of pirating manufacturers as soon as possible, has a look to an entire pirating chain color.” 李牧摆摆手,道:“这样效率太低,我们需要尽快打掉一批盗版制造者,给整个盗版链条一点颜色看看。” Speaking of here, Li Mu gets a sudden inspiration suddenly, said: „Like this, we investigate too slowly, moreover even to each region, may be unable to break through the opposite party in the local relational network, when the time comes the opposite party before us very no clue that may go into hiding, with its this, we might as well give all people the power release of this investigation.” 说到这儿,李牧忽然灵机一动,道:“这样,我们自己调查太慢,而且即便是到了各地,也很有可能无法突破对方在当地的关系网络,到时候对方在我们面前很有可能隐匿的毫无线索,与其这样,我们不如把这个调查的权力释放给所有群众。” Legal department person in charge pursues asks: „Your meaning is, summoned that the people do provide the clue?” 法务部门负责人追问道:“您的意思是,号召群众提供线索？” „Right!” Li Mu nods, says with a smile: „I first make Muye Pictures make a statement of resistance pirating, then supplements one to post a reward the information in the statement, for example: Everything to Muye Pictures reported that the manufacture pirates «Crazy Stone» production line information, after being verified, each production line rewards reporter RMB 100,000 ; Any to Muye Science and Technology reported illegal merchant information who the sale pirates «Crazy Stone», after being verified, each sales merchant rewards the reporter RMB 2000 Yuan.” “对！”李牧点了点头,笑道:“我先让牧野映象发布一个抵制盗版的声明,然后在声明中附带一个悬赏信息,例如:凡是向牧野映象举报制造盗版《疯狂的石头》生产线信息者,经查实后,每条生产线酬谢举报者人民币10万;凡是向牧野科技举报销售盗版《疯狂的石头》的不法商户信息者,经查实后,每个销售商户酬谢举报者人民币2000元。” At this point, Li Mu supplements one: „This news I will push to the national users through YY, simultaneously online clears a reporting channel in YY, when the time comes the reporting information of netizens after website gathers, by your team conducts the region to divide, then by being responsible for the staff in this/should region, the whereabouts local culture department and law-enforcing departments reported.” 说到这里,李牧又补充一句:“这个消息我会通过yy向全国用户推送,同时在yy网上开通一个举报通道,到时候网友们的举报信息经过网站汇聚起来之后,由你的团队来进行地域划分,然后由负责该区域的员工,去向当地文化部门以及执法部门举报。” Muye Pictures although is not the law enforcement, but it as an enterprise main body, has the right to announce the paid collection right infringement clue to the public the information, therefore, this operation cannot violate any laws and regulations, is completely reasonable legitimate. 牧野映象虽然不是执法机关,但它作为一个企业主体,有权利向社会发布有偿征集侵权线索的信息,所以,这一步操作不会触犯任何法律法规,是完全合理合法的。 Li Mu most does not lack is the money, therefore, he can definitely spend money, an struggle of enterprise and lawless element, evolves the struggle of people and lawless element. 李牧最不缺的就是钱,所以,他完全可以用钱,把一场企业与不法分子的斗争,演变成一场群众与不法分子的斗争。 Pirates the producer or the distributor, is unable to achieve the absolute concealment whereabouts, usually hides again good, once reported that he can trade the enormous wealth, he constant disorder and unrest, will be reported by person one after another, only if he stops the abuse of authority immediately. 无论是盗版生产者还是销售者,都无法做到绝对的隐匿行踪,平时藏匿的再好,一旦举报他可以换来巨额财富,那他就将永无宁日,甚至会被身边的人轮番举报,除非他立刻停止侵权行为。 The success reported a production line, can receive 100,000 bonuses, 100,000 in this years, can slightly buy one set two to occupy in the third-tier cities, can one set of third-year occupy in five cities, under such soaring bonus attraction, the lawless element of each manufacture pirating, will fall into scared, because of not being able to do well their side somebody, for this 100,000, but sold him. 成功举报一条生产线,就能拿到10万奖金,10万在这个年月,在三线城市能买一套小两居,在五线城市能一套大三居,在这么高昂的奖金吸引下,每一个制造盗版的不法分子,都会陷入恐慌,因为搞不好他们身边的某个人,就为了这10万而把他卖了。 Takes a broad view to have a look, how many pirating compact disc production lines can the nation have? Even 1000, Li Mu still hits! 放眼看看,全国能有多少条盗版光盘生产线？就算是一千条,李牧也打的起！
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