RINAPE :: Volume #16

#1513: Solves the problem with the way of merchant

Knowing Li Mu wants to crack down on pirating, Chen Ze gives him to offer an advice. 知道李牧想打击盗版,陈泽给他出了一个主意。 Chen Ze said: „Old Li you are too solid, you now are not only the home most outstanding entrepreneur, is in the entire world Chinese the most outstanding entrepreneur, is the representative figure of entire China commercial, but also the country attaches great importance to you and your enterprise, the SARS you also made that big contribution, present «Crazy Stone» cleans the influence that the SARS leaves behind positively, the attack pirating like this small matter, you notified the ministries leaders, they will certainly attach great importance, used energy Para's convenience compared with yourself.” 陈泽说:“老李你就是太实在,你现在不但是国内最杰出的企业家,也是全世界华人里最杰出的企业家,是整个华夏商业的代表性人物,而且国家对你和你的企业这么重视,非典你也做出了那么大的贡献,现在的《疯狂的石头》更是积极扫除非典留下的影响,打击盗版这样的小事儿,你跟部委领导打声招呼,他们一定会非常重视的,比你自己费劲巴拉的省事儿多了。” Li Mu shakes the head. 李牧摇了摇头。 The idea of Chen Ze he begs to differ, oneself are different from Chen Ze, Chen Ze lives in the family of being an official, since childhood contacts is the custom and logic in system, therefore he has the issue must be solved, first thinks how to search for quickly the convenient means in the system, this indisputable, but, oneself do not grow up in the system, in oneself family/home also does not have any relations and background in the system, even the present a little economic strength and social position, still did not represent to become a member in system. 陈泽的想法他不敢苟同,自己跟陈泽不一样,陈泽生在当官的家庭中,从小接触的就是体制内的规矩和逻辑,所以他有问题要解决的时候,首先想的就是怎么在体制内寻找快捷省事的办法,这无可厚非,可是,自己不是在体制内长大的,自己家里在体制内也没有任何关系和背景,就算自己现在有点经济实力和社会地位,也并不代表自己已经成了体制内的一份子。 It is not the person in system, the rule in use system, is very rashly easy to have problems. 不是体制内的人,冒然动用体制内的规则,很容易出问题。 This seems like, various cells and probiotic groups of person within the body can grow in his within the body harmoniously, but this does not represent the external bacteria, or the external cell can in his within the body harmonious coexistence, the virus enter with the bacteria, will cause the crazy counter-attack of white blood cell, implantation of organ must face the body long-time rejection, the cell so, the person is also same. 这就好像,一个人自己体内的各种细胞、益生菌群可以在他的体内和谐生长,但这不代表外来的细菌,或者外来的细胞能够在他的体内和谐共存,病毒和细菌进入,会引起白细胞的疯狂反击,就连器官的植入都要面临身体长久的排异,细胞如此,人也是一样。 If Chen Ze uses the energy in system, to the physique, looking like the blood circulation is equally normal, from the outside, is regular that in the system operate, indisputable, but if oneself use the issue that the energy in system solves itself to face rashly, not only in the system will have the will of the people to have the obstruction, the outside world will perhaps also be disgruntled. 陈泽如果动用体制内的能量,对体质本身来说,就像是血液循环一样正常,在外界看来,也是体制内自身运行的规律,无可厚非,但如果自己冒然去动用体制内的能量来解决自己面临的问题,那不但体制内会有人心有芥蒂,外界恐怕也会心生不满。 Pirates this thing, has been puzzling all fields of intellectual property workers, because the public sentiment is special, therefore in the early 21 st century, the country has not improved the legislation in copyright protection, therefore is also insufficient in view of the crackdown effort of pirating, the director and investors of each Cinema movie hate the piracy operator, but most of them can only accept this present situation, has the successful director to use own strength to solve the problem occasionally, will be denounced. 盗版这个东西,一直困扰着所有知识产权领域的工作者,但是由于民情特殊,所以在21世纪初,国家还没有完善版权保护方面的立法,所以针对盗版的打击力度也不够,每一部院线电影的导演和投资人都痛恨盗版商,但是他们大多数只能接受这种现状,偶有大导演动用自己的力量去解决问题,也会遭人诟病。 For example, previous life, «Hero» screens, the relevant departments had coordinated an action to attack piracy of nationwide scale, but «Hero» screens crosses, the effort of action slows down immediately much, this makes many people believe, this is the privilege of «Hero» director as well as issuing company, is they protects their interests in the use privilege. 比如,上辈子,《英雄》上映的时候,有关部门就曾经配合过一次全国范围的打击盗版行动,但《英雄》上映一过,行动的力度就立刻减缓不少,这让外界很多人认为,这就是《英雄》导演以及发行公司的特权,是他们在动用特权来保护他们自己的利益。 Therefore, this whole life, Li Mu cannot hold such beginning. 所以,这辈子,李牧也不能开这样的先河。 He is a merchant. 他是个商人。 Should solve the problem with the way of merchant. 应该用商人的方式去解决问题。 The truly successful merchant, will never challenge and resistance laws and regulations, but must learn under the legal permission , to promote own benefit as far as possible. 真正成功的商人,永远不是挑战和对抗法律法规,而是要学会在法律允许的范围内,尽可能提升自己的利益。 The families of later generation South Korea so many top commerce were blown out various scandals, spurned by the national even World People, gave the Li Mu huge caution, oneself cannot take their old routes. 后世南韩那么多顶尖从商的家族爆出各种丑闻、被全国甚至全球民众唾弃,都给了李牧巨大的警示,自己决不能走上他们的老路。 Li Mu replied Chen Ze: „Old Chen, I am a merchant, the merchant solve the commercial issue eventually, should stand in the angle and solves from merchant the level of merchant, if not stand to the position, in the future likely will treadon spatially, the present stage, film industry so many people are cracking down on pirating, is presents evidence, I am also no exception, but I have money compared with them, the issuers of many movie can only put out several hundred thousand even less funds to crack down on pirating, but I can put out several million even over a hundred million to crack down on pirating, so long as is willing to spend, attractiveness that this matter can manage as before.” 李牧回答陈泽:“老陈,我终究是个商人,商人解决商业问题,应该站在商人的角度、从商人的层面去解决,如果站不对位置,将来很可能会一脚踏空,现阶段,电影行业这么多人都在打击盗版,都是自己举证,我也不能例外,只不过我比他们有钱,很多电影的发行方只能拿出几十万甚至更少的经费去打击盗版,但我能拿出几千万甚至上亿去打击盗版,只要舍得花钱,这事儿依旧能办的漂漂亮亮。” The Chen Ze hear, at heart were also for many several points to acclaim and respect to Li Mu. 陈泽听完,心里对李牧又多了几分赞叹与尊重。 Most merchants did business the certain extent, wanted to touch a higher privilege impatiently, but if Li Mu said, these people truly jumped out of the position of merchant, the merchant tasted the privilege initially the taste, wants to take the drugs to be the same, staining was very then difficult to give up, finally imperceptibly, was made to pay for one's evil doings. 大多数商人经商到了一定程度,就迫不及待想要触及更高的特权,但如李牧所说,这些人确实是跳出了商人的位置,商人初尝特权的滋味,就想吸食毒品一样,沾上便很难戒除,最终在不知不觉中,玩火自焚。 Li Mu can isolate from the bottom of the heart the pursue to the privilege, forever stands in merchant the issue of standpoint solution merchant, seeming like the axis, is very very stubborn, but in fact is actually one performance that also most remains pure and incorruptible discretely. 李牧能够从心底隔绝掉对特权的追求,永远站在商人的立场解决商人的问题,看起来好像很轴、很顽固,但实际上却是最谨慎也是最洁身自好的一种表现。 , He who if really Li Mu said is very rich, sometimes, money as many as certain extent, the solutions of a lot will suddenly see the light. 况且,真如李牧所说的,他有的是钱,有的时候,钱多到一定程度,很多事情的解决办法就会豁然开朗。 ...... …… At nightfall, some district that south Hangzhou manages. 入夜,南方杭城下辖的某县。 A worn out canned food processing factory situated in this/should county city countryside, brilliantly illuminated, bustling. 位于该县城乡下的一个废旧罐头加工厂内,正灯火通明、一片热火朝天。 This processing factory bankruptcy more than one year, as a result in the countryside, are remote, local government although has retrieved the place, but had not invested the demolition, therefore leaves uncultivated there, is regulated by the local village committee. 这个加工厂已经破产倒闭一年多了,由于地处乡下,非常偏僻,当地政府虽然已经把地收回,但一直没有投资拆除,所以就荒废在那里,由当地村委会代为监管。 Several months ago, the merchant who a Guandong comes rented this place from the hand of village committee, then came several trucks, transported some equipment, later this food products factory began, the local villagers do not know that in this is producing anything, but will discover the much discarded compact disc in the nearby occasionally. 几个月前,一个粤省来的商人从村委会的手里租下了这块地方,然后来了几辆卡车,把一些设备运了进去,之后这个食品厂就重新开工了,当地村民也不知道这里面到底在生产什么,不过偶尔会在附近发现不少被丢弃的光盘。 These compact discs were picked by the villagers, the stopper to the motorcycle and pedicab tailstock, served as the installment that at night reflects light, no one went to worry about this plant production is what compact disc. 这些光盘被村民捡回去,塞到了摩托车、三轮车的车尾,用做夜晚反光的装置,谁也没去操心这家工厂生产的到底是什么光盘。 „Pirating” this word, to many villagers, has not heard. “盗版”这个词,对很多村民来说,根本都还没有听说过。 South this merchant 's name is Zhao Xin, his production line operated here for several months, every day has a truck turnover, this truck installed 2/3 spatial compact discs every day, as well as 1/3 compact disc Jane/simple pack, this type of packing is in the printworks prints, is a square color printing paper wrap/sets, puts on a light plastic membrane to the compact disc, then forces in the paper wrap/sets, even if the packing completed. 这个南方商人名叫赵鑫,他的生产线在这里运作了几个月时间,每天都有一辆卡车进出,这辆卡车每天装了三分之二的空光盘,以及三分之一的光盘简包装,这种包装都是印花厂里印好的,就是一个正方形的彩印纸套,给光盘套上一层薄薄的塑料膜,然后再塞进纸套里,就算是包装完成了。 Zhao Xin is engaged in the pirating audio-video product production many years, long ago he did to pirate the magnetic tape to make a lot of money, after the 21 st century, the magnetic tape business was not good to do, he transformed to do pirated the compact disc. 赵鑫从事盗版音像制品生产已经很多年,早些年他做盗版磁带赚了不少钱,进入21世纪之后,磁带生意不好做了,他就转型做了盗版光盘。 Pirated the compact disc to make Zhao Xin open a completely new market, before the magnetic tape was mainly the music piracy and pirating teaching assistant, for example the English listening, basically also there is no market except for these, but, pirating the compact disc was really fierce, this thing not only can make the music piracy, to be the pirating teaching assistant, can make the pirating film and television and pirates Game and pirating software, the path of bringing in money was all kinds. 盗版光盘让赵鑫打开了一个全新的市场,以前磁带主要做盗版音乐以及盗版教辅,例如英语听力,除了这些基本上也就没什么市场可言了,但是,盗版光盘真的是厉害了,这玩意不但能做盗版音乐、做盗版教辅,更能做盗版影视和盗版游戏、盗版软件,来钱的路子五花八门。 Before made pirated the magnetic tape the time, Zhao Xin attempted to make some local operas, but the audience was limited, therefore pressed many goods in the hand, compensated some money, from that time, he recognized a matter, made pirating, must do does hot. 以前做盗版磁带的时候,赵鑫尝试过做一些地方戏曲,但是受众有限,所以压不少货在手里,也赔了些钱,从那时候起,他就认准了一件事,做盗版,要做就做最火的。 Therefore, Zhao Xin pirating compact disc only makes three products: Pirates Windows XP Operating System and pirating most popular singer special edition and pirating hottest movie. 所以,赵鑫的盗版光盘只做三种产品:盗版indosxp的操作系统、盗版最流行的歌手专辑、盗版最火的电影。 Especially pirates the movie, so long as movie enough fire, the pirating plate really does not worry the sale, after compact disc thing is first pays expenses, enjoys the project of service, the user rushes to the movie name to come, so long as on the packing has this movie, he will buy, buying to discover that the picture quality is very ordinary, even is very shoddy, generally will not come back to exchange a purchase, so long as other hanging a sheep's head while selling dog meat, the person who therefore makes the pirating film and television mostly does casually, always does not care about the product quality. 尤其是盗版电影,只要电影足够火,盗版盘真的不愁销路,光盘这东西是个先付费后享受服务的项目,用户是奔着电影名字来的,只要包装上有这部电影,他就会买,买完回去发现画质很一般,甚至很拙劣,一般也不会回来退换,只要别挂羊头卖狗肉就可以,所以大部分做盗版影视的人就是随便搞搞,从来不在意产品质量。 However, the pirating movie did a lot, Zhao Xin realized, in the pirating market of competitive drive, must take the conscience + high-quality goods route to be able sometimes to be sudden appearance, therefore, before one -and-a-half years started, Zhao Xin decided that increased certain cost to invest, steps up beautifully packaged and promotion compact disc's quality as well as pirating content the quality of compact disc. 但是,盗版电影做得多了,赵鑫意识到,在竞争激励的盗版市场,有些时候也要走良心+精品路线才能够异军突起,所以,从一年半以前开始,赵鑫决定增加一定的成本投入,提升光盘的包装精美度、提升光盘本身的质量以及盗版内容的质量。 Beautifully packaged this is very important, because pirates the compact disc to pile before the consumer massively, if the consumer has not been clear about the goal, meets the preferred beautifully packaged ; If there is a clear goal, will choose to pirate finest that in the same section movie. 包装精美度这个很重要,因为大量盗版光盘堆在消费者面前,消费者如果没有明确目标,会首选包装精美的;如果有明确目标,也会在同一部电影中选择盗版最精美的那一款。 After all the popular movie is not making pirating, the national hundreds and thousands of piracy operators is doing, the competition is fierce, at this time, beautifully packaged can first win. 毕竟热门电影不是自己一个人在做盗版,全国成百上千的盗版商都在做,竞争激烈,这时候,包装精美的就能够首先胜出。 The compact disc quality as is also important, the quality too bad compact disc, throws into dvd, transferred several to rub the flower, again look slow or will present the snowflake, even discarded directly, Zhao Xin to let the user was more satisfied with oneself product, selected was the quality good blank disk. 光盘质量也同样重要,质量太差的光盘,丢进dvd里,转几圈就磨花了,再看的时候就会卡顿或者出现雪花,甚至直接报废,赵鑫为了让用户对自己的产品更加满意,选用的都是质量较好的空盘。 It looks like in Zhao Xin, the multi- spend some cost invests in the packing and on the compact disc, is a very cost-effective business, because makes pirating, must set up own brand, this can encircle tightly and emerge from many pirating prominently. 在赵鑫看来,多花点成本投入在包装和光盘本身上,是一笔非常划算的买卖,因为即便是做盗版,也要树立起自己的品牌,这样才能够从众多盗版中突出重围、脱颖而出。 For example the trademark that Zhao Xin pirating compact disc, three letter k compose afterward, the reputation did was good, the consumer buys the pirating compact disc first choice kkk sign product the product, the one who most makes Zhao Xin be angry, some piracy operators had oneself idea, started pirating of kkk, the piracy operator pirated the pirating plate of piracy operator, this relations can have one set of clever saying quickly. 比如赵鑫的盗版光盘,有一个三个字母k组成的商标,后来口碑做的好了,消费者买盗版光盘首选kkk牌出品的产品,最让赵鑫生气的是,有些盗版商打起了自己的主意,做起了kkk的盗版,盗版商盗版了盗版商的盗版盘,这关系快能出一套顺口溜了。 As for pirating content's quality, this was more important. 至于盗版内容本身的质量,这个就更加重要了。 Pirates the user except for pursuing small advantage , the pursue quality, the good movie, the picture quality to be better more popular . Moreover, pirates the market of compact disc, not only individual consumer, massive video parlor and small dish piece hiring shop, they to maintain the source of tourists, will choose quality best pirating generally. 盗版用户除了追求便宜,也追求质量,好电影,画质越好越受欢迎,而且,盗版光盘的市场不只是个人消费者,还有大量的录像厅、碟片出租店铺,他们为了维护客源,一般都会选择质量最好的盗版。 In addition, even pirates the consumer, should still have the reputation dissemination, if the quality of some pirating is good, user will also draw certain repeat customer to come, this can also increase the sales volume of compact disc, therefore Zhao Xin requests to be high in the movie source quality. 除此之外,即便是盗版消费者,也会有口碑传播,如果某种盗版的质量非常好,用户自己也会拉动一定的回头客过来,这样也能增加自己光盘的销量,所以赵鑫在片源质量上要求非常高。 In the last several days, «Crazy Stone» exploded the fire, pirated the demand of compact disc market to be extremely exuberant, Zhao Xin has concentrated to produce «Crazy Stone» several production lines completely, but other piracy operators also transferred unusual was quick, now in the market, «Crazy Stone» pirates the plate can be said as hiding the sky and covering the earth. 最近几天,《疯狂的石头》爆火,盗版光盘市场的需求极其旺盛,赵鑫已经把几条生产线全部都集中起来生产《疯狂的石头》,不过其他盗版商也都转的非常快,现在市面上,《疯狂的石头》盗版盘可以说是铺天盖地。 However, these pirating plates have a very serious concern, is the picture quality is too bad! 不过,这些盗版盘都有一个非常严重的问题,就是画质太差！ This made Zhao Xin find the opportunity, to do a better movie source, he spends 10.000 Yuan today, in the suburbs small movie theater, wrapped about 100 people shadow halls. 这让赵鑫找到了机会,为了搞到更好的片源,他今天花了一万块钱,在市郊一家小电影院里,包下了一个100人左右的影厅。 Reason that spends the high price to reserve all seats for a performance, is in order to the unvexed robber record. 之所以花大价钱包场,就是为了能够不受干扰的盗录。 Zhao Xin this moment mood is excited, after two hours, oneself can attain in the market the unique high-definition movie source, then gains one taking advantage of the heat degree of «Crazy Stone» bursting greatly! 赵鑫此刻心情激动不已,两个小时以后,自己就能拿到市面上独一无二的高清片源,然后借着《疯狂的石头》爆棚的热度大赚一笔！
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