RINAPE :: Volume #16

#1503: The verification judged

LNMTL needs user funding to survive Read More

30 million control stock 51% offer, once were proposed, obtained the beginning Chinese net team unanimously passes, to the beginning founding team, this offer falls the pie to have no difference from the space simply. 3000万控股51%的offer一经提出,就得到了起点中文网团队的全票通过,对起点的创始团队来说,这个offer简直跟天上掉馅饼没什么区别。 In the capital market did not have maturely immediately, in the business model had not obtained the present of market full approval, the beginning team gets money in the capital market has looked was very long, flies back without any results, but now, money not only delivered, but also far wanted must be much more. 在资本市场还没成熟的当下,在商业模式还没得到市场充分认可的现在,起点团队在资本市场上找钱已经找了很久,都无功而返,可现在,钱不但送上门来了,还远比自己想要的要多得多。 Therefore, beginning person in charge has not returned to Shanghai with enough time, represents the entire team to come with Muye Science and Technology to sign immediately. 于是,起点负责人还没来得及回到沪市,就立刻代表整个团队来跟牧野科技签约。 The team completely accent before investment exempted, the financial affairs audit before investment also exempted, after placing the investment is completed, does, Li Mu's is above the imagination simply simply, yesterday sent offer, today on the signature, signed on the same day on the payment, and starts preparing in YY online to promote a studying channel immediately. 投资前的团队尽调免了,投资前的财务审计也免了,放在投资完成之后再做,李牧的干脆简直超乎想象,昨天发offer,今天就签字,签完当天就付款并且立刻着手准备在yy网上推出一个读书频道。 Reason that is so optional, on the one hand is the ability of Li Mu to this team is very confident, on the other hand really does not have how much money, several million, the simple point velocity throws the quick decision, can leave behind Muye Science and Technology naturally, to pay money the refreshed good impression to money to other undertaking teams. 之所以这么随意,一方面是李牧对这个团队的能力很有信心,另一方面也实在是没多少钱,几千万而已,干脆一点速投速决,也能给其他创业团队留下一个牧野科技给钱大方、付钱爽快的好印象。 However is optional to money, does not work on behalf of Li Mu has not passed through thinks, in the current stage, counted on that Web Novel makes money to be pointless, this industry low of net profit rate/lead, exceeds the imagination simply, takes up a present stage the business model, subscribes 5 : 5 is divided with the author, in other words, the ratio of margin is 50% of earning, but, these 50% li (0.5 km), must bear company all costs of operation, the personnel pay, the work location, the office supplies and financial affairs loss and enterprise tax, do to be not necessarily have several percentage points finally, in addition its total quantity is small, the profit space no counted on. 不过给钱随意,不代表李牧做事没有经过深思熟虑,在目前的阶段,指望网络小说赚钱是没有意义的,这行业的净利率之低,简直超出想象,就拿起点现阶段的商业模式来看,订阅与作者5:5分成,也就是说,毛利率是营收的50%,但是,这50%里,要承担公司所有的经营成本,人员薪资、办公场地、办公用品、财务损耗、企业税收,搞到最后未必能剩下几个百分点,再加上本身总量就小,盈利空间就更没什么指望。 However, what Li Mu regards as important will be the future of this industry, the Web Novel back, what represented will be the outstanding content storehouse, the powerful user viscosity and broad derivative development space, the outstanding content can have the natural centripetal force to the user, the promotion for platform will bring the big advantage . Moreover, the outstanding content can enormous limit the faithfulness of promotion user's to platform, at present, these outstanding online literature although be only the writing of digitization, but in the near future, they can transform powerful high-quality ip, can transport to the film and television, animation, Game and other derivation directions, will become this/should domain will explode.. 但是,李牧看重的是这个行业的未来,网络小说的背后,代表的是优秀的内容库、强大的用户粘度以及广阔的衍生发展空间,优秀的内容能够对用户产生天然的向心力,为平台的推广带来巨大的优势,而且,优秀的内容能极大限度的提升用户对平台的忠实度,眼下,这些优秀的网络文学虽然只是数字化的文字,但在不久的将来,它们就能转化成一部部强大的优质ip,可以输送到影视、动漫、游戏等多个衍生方向,成为该领域的爆款。 In the future, the YY net wants to strengthen the user viscosity, depends entirely on the information and Blog of short length and fragmentation is very difficult to maintain, but the high-quality novel is different, the serialized high-quality novel can have the powerful viscosity to the user, making the user register the platform to read every day, this advantage is powerful, in the near future, the YY net studying channel clears, only needs read. YY .com or Boss ook. The second-level domain name of YY .com, can come in beginning Chinese net all content full dresses, provides reads to all YY users, not only this can promote the content mass of YY net, can strengthen the viscosity of YY user, can promote the rapid development of entire internet literature. 未来,yy网想增强用户粘度,全靠短篇幅、碎片化的资讯、博客是很难维持下去的,但优质小说就不一样,连载的优质小说能够对用户产生强大的粘度,让用户每天都登录平台进行阅读,这个优势非常强大,在不久的将来,yy网读书频道开通,只需要一个read.yy.com或者book.yy.com的二级域名,就可以把起点中文网所有的内容全装进来,提供给所有yy用户阅读,这不但能提升yy网的内容体量,也能增强yy用户的粘度,更能促进整个互联网文学的飞速发展。 Moreover, in the future the demand of Muye Pictures to high-quality ip will constantly strengthen, ahead of time takes beginning Chinese net high-quality copyright the ammunition depot, is the enormous strength supplemented to Muye Pictures, the film and television base project that in the meantime, Wanying Real Estate also soon launches, these high-quality ip can also go to the fast digestion through the super platform of film and television base film and television industry, forms entire supply chain. 而且,未来牧野映象对优质ip的需求会不断增强,提前拿下起点中文网这个优质版权的弹药库,对牧野映象来说是极大的实力补充,同时,万盈地产还有一个快要启动的影视基地项目,这些优质ip也可以通过影视基地这个影视行业的超级平台去快速消化,形成一整条产业链。 ...... …… When Li Mu puts in the bag the beginning Chinese net with the speed of light, when the world media regarding his two big plan big length reports, place public opinion central Li Mu unceasingly, obtained news of Lin Qingya from US (America). 就在李牧用光速将起点中文网收入囊中的时候,就在世界媒体围绕着他的两个大计划不断大篇幅报道的时候,身处舆论中央的李牧,得到了林清雅来自美国的消息。 Li Mu previous time makes Li Ziwei convey to her own demand, lets her in own direction, investigates the Microsoft recent two key trends, had received the reply. 李牧上次让李紫薇转达给她自己的诉求,让她按照自己的方向,去调查微软近期的两个重点动向,均已经收到了回复。 First, staying or going issue about Microsoft original msn team staff. 首先,是关于微软原msn项目组员工的去留问题。 Lin Qingya through conventional investigation as well as invitation high-end private eye and other methods, conducted very strict investigation to Microsoft, since the private eye diagnosis, drew the following several conclusions long time. 林清雅通过常规调查以及聘请高端私家侦探等手段,对微软进行了非常严密的调查,经过私家侦探多日以来的调查分析,得出了以下几个结论。 First, msn announced initially stops maintaining time, msn all personnel had not been dismissed, but conducted the interior to be transferred to another post in Microsoft ; 第一,msn当初宣布停止维护的时候,msn所有的人员都没有被辞退,而是在微软内部进行了内部转岗; This is somewhat unusual, according to the Microsoft past repertoire, project division abolished, so many staff left unused actually do not lay off, has almost never happened, moreover conducted the interior to be transferred to another post so many staff, is very big to the pressure that each other departments created, can digest to absorb such a big team, a Microsoft subscription rate many hearts. 这个是有些异常的,按照微软以往的套路,一个事业部废除,这么多员工闲置却不裁员,几乎是从未发生过的,而且把这么多员工进行内部转岗,给各个其他部门带来的压力很大,能把这样一个大团队消化吸收掉,微软一定费了不少心。 Cites a simplest example, is only the kpi evaluation criteria, will bring very tremendous negative impact, a team 150 people, the shoulder shoulders hundred million USD manpower costs and ten hundred million USD performance kpi, completed does not have the issue, suddenly the request receives the staff who other at least 30 departments diverge, moreover is the high salaries, one year increases at least two Ten Million USD manpower costs, to department has a great influence, moreover particularly the staff who joining of 30 new staff, were responsible for other domains, will increase the digestion pressure of department additionally, instead will slow the rhythm of entire team. 举个最简单的例子,光是kpi考核指标,就会带来很大的负面影响,a团队150人,肩扛一亿美元人力成本、十亿美元业绩kpi,原本完成是没问题的,忽然要求接收至少30个其他部门分流来的员工,而且都是高薪,一年增加至少两千万美元人力成本,对部门的影响非常大,而且30个新员工的加入,尤其是原本负责其他领域的员工,会额外增加部门的消化压力,反而会拖慢整个团队的节奏。 Microsoft is willing to pay such price, must keep these people, this showed, the heart of Microsoft public relations had not died. 微软愿意付出这样的代价,也要把这些人一直留着,这就证明,微软社交之心一直没死。 Second, because senior staff in some msn systems are unable to adapt to the new post to choose to resign, but this group of people such as of Li Mu guess, will truly return to Microsoft in the near future one after another, this proved the Li Mu's guess, Microsoft, if do not beat severely the social sign, is possible to use energy again Para these staff who leaves job has not summoned ; 第二,有部分msn体系内的老员工因为无法适应新岗位而选择辞职,但是这批人确实如李牧猜测的那样,近期又陆续回到了微软,这更加证明了李牧的猜测,微软如果不是要重打社交牌,不可能再费劲巴拉的把这些已经离职的员工重新召唤回去; Third, is the most direct proof, the private eye investigated the close surveillance and to these old msn project division staff, discovered when their recent work long clearly increases. 第三,也是最直接的证明,私家侦探对这些老msn事业部的员工进行了密切的监视与调查,发现他们近期工作时长明显增加。 Many in view of the investigation in private Microsoft staff, the one who most has representatively is an engineer named Anguelu, since the private eye started to investigate his these days, his daily work hours were 8 : 30 am, the rush hour are 10 : 00 pm, among this on a weekend, he also worked overtime in the company on Saturday, and similarly worked from the morning night. 多份针对微软员工的私下调查里,最有代表性的是一个名叫安格鲁的工程师,自从私家侦探开始调查他的这几天,他每天上班时间是早上 8 点半,下班时间是晚上 10 点,这中间恰逢一个周末,他周六也在公司加班,并且同样从早上工作到夜里。 In order to prove the working trajectory of this person changed, the private eye investigated his credit-card purchase record. 为了证明这个人的工作轨迹发生了变化,私家侦探调查了他的信用卡消费记录。 The US (America) person goes out extremely few belt/bring cash, the credit card and cash check are the main payment means that most commonly used is a credit card, a credit-card purchase record of person, draws up the behavior portrait of his whole person sufficiently. 美国人出门极少带现金,信用卡与现金支票是主要的支付手段,其中最常用的就是信用卡,一个人的信用卡消费记录,足以绘制出他整个人的行为画像。 A month ago, in lasted several months, Anguelu's credit-card purchase record showed, he usually little works overtime extremely, for example, after 6 : 00 pm of working day, he has almost the credit-card purchase every day . Moreover the scene that spends is gas station, cafe, supermarket, bar as well as movie theater and other stewardship places, this showed, one month ago, this person basically does not work overtime. 就在一个月以前,在长达几个月的时间里,安格鲁的信用卡消费记录都显示,他平时极少加班,比如,工作日的下午 6 点以后,他几乎每天都有信用卡消费,而且消费的场景是加油站、咖啡厅、超市、酒吧以及电影院等娱乐休闲场所,这就证明,在一个月以前,这个人基本上不加班。 Moreover, in each weekend expense to his most recent several months counts, will discover that he will fly to San Francisco on Friday night from Seattle in the weekend frequently, then flies back to Seattle on Sunday night from San Francisco, the private eye continues to investigate, discovered the wife and children who Anguelu settle down in San Francisco, therefore he will return to San Francisco to accompany the wife and kid every weekend. 而且,对他前几个月里每个周末的消费情况进行统计,会发现他周末经常会在周五晚上从西雅图飞往旧金山,然后再在周日晚上从旧金山飞回西雅图,私家侦探继续调查,发现安格鲁的老婆和孩子都在旧金山定居,所以他每个周末都会回旧金山陪老婆孩子。 However, one month ago starts, to the present, Anguelu had not flown again San Francisco, why? Because he works overtime in the Microsoft headquarters every Saturday. 但是,从一个多月以前开始,一直到现在,安格鲁都没有再飞过旧金山,为什么？因为他每周六都在微软总部加班。 What is interesting is that private eye also some very unexpected discovery, they to obtain the complete clue chain, checked Anguelu's wife reverse, examines her whether will accompany Anguelu in each week to Seattle in turn, as a result, since this month, Anguelu's wife has only come Seattle one time, but her credit card, has actually opened five rooms in a San Francisco local area saloon bar, every is several hundred USD late high-level room one time . Moreover, each time there and her lover's rendezvous, unexpectedly is her trainer. 有趣的是,私家侦探还有了一个非常意外的发现,他们为了取得全部的线索链条,反向查了安格鲁的老婆,查看她是否会在每周反过来到西雅图陪伴安格鲁,结果发现,在这一个多月以来,安格鲁的老婆只来过西雅图一次,而她的信用卡,却在旧金山本地一家高级酒店开过五次房间,每一次都是数百美元一晚的高级房,而且,每次去那里与她幽会的,竟然是她的健身教练。 In brief, is obvious in the evidence chain of personnel level, according to the Li Mu's nuclear weapon logic, they are the uranium mine reserve of Microsoft, now, they are mined by Microsoft, this proof, Microsoft truly must make an issue in nuclear ; 总而言之,在人员层面的证据链已经非常明显,按照李牧的核武器逻辑,他们一个个都是微软的铀矿储备,现在,他们都被微软开采了出来,这证明,微软确实是要在核方面做文章了; Next, in view of Microsoft movement investigation in the data processing center, engine room and band width, will have very explicit discovery in the near future finally. 其次,是针对微软近期数据处理中心、机房、带宽上的动作调查,结果也有了非常明确的发现。 An offshore company of Microsoft actual holding, invests two hundred million USD in Chicago, constructed three large-scale data processing centers, three data processing centers situated in Texas is constructing, in the meantime, this company also with many company that provides the data processing service signed the agreement, locked massive engine room and band width redundant quantity. 微软实际控股的一家离岸公司,在芝加哥投资两亿美元,建了三个大型数据处理中心,还有三个位于德克萨斯的数据处理中心正在建设,同时,这家公司还与多家提供数据处理服务的公司签订了协议,锁定了大量的机房与带宽冗余量。 Microsoft and Muye Science and Technology are different, the Muye Science and Technology core product the users entire world links in together, through the writing, through the voice and through the video also through the music and hobby , the demand of Muye Science and Technology to data-handling capacity is in this case enormous, in comparison, Microsoft after stopping msn, the products are the tools software, among the users of these software does not need to interconnect, only needs to connect with the headquarters, guarantees the renewal and daily communication, therefore their demand to the data-handling capacity must miss several scales compared with Muye Science and Technology. 微软与牧野科技不同,牧野科技的核心产品就是把全世界的用户链接在一起,通过文字、通过语音、通过视频也通过音乐与爱好,这种情况下,牧野科技对数据处理能力的需求极大,相比之下,微软在停掉msn之后,产品多是工具软件,这些软件的使用者之间无需互联,只需要与总部连接,确保更新以及日常信息交互,所以他们对数据处理能力的需求比牧野科技要差了好几个档次。 Muye Science and Technology looks like the output world's first electrolytic aluminium super factory, the power consumption big invest to has to the entire world constructs many power plants the cost reduction, to guarantee the electric power supply, but Microsoft looks like the output world's first beef production base, is far from the electrolytic aluminium being so terrorist to the demand of electric quantity, but is such a enterprise that takes raising cattle as the principal work, actually built up many power plants, these have the secretive secret inevitably. 牧野科技就像是一家产量全球第一的电解铝超级工厂,耗电量大到不得不自己投资在全世界建多个发电厂来降低成本、确保电力供应,可微软就像是一家产量全球第一的牛肉生产基地,对电量的需求远没有电解铝这么恐怖,可就是这样的一个以养牛为主业的企业,却建起了多个发电厂,这其中必然有不可告人的秘密。 This is Li Mu judged that the second basis of Microsoft action, had determined Microsoft in the mining uranium mine, determined Microsoft invested the great quantity electric power, even if has not seen to hide in the tens of thousands of desk centrifuges of hidden place, can still determine, Microsoft must do, is a nuclear weapon! 这就是李牧判断微软举动的第二个依据,已经确定微软在开采铀矿、确定微软投入了巨量的电力,就算还没看见藏在暗处的成千上万台离心机,也能确定,微软要做的,就是核武器！ After own judgment has been verified, Li Mu looks for Chen Tong immediately, meeting In short asks him: „Twitter R development how?!” 在自己的判断得到印证之后,李牧立刻找来陈同,见面的第一句话就是问他:“twitter开发的怎么样了？！”
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