RINAPE :: Volume #16

#1504: Super weapons of both sides

LNMTL needs user funding to survive Read More

Twitter is a pure we Boss product, the core conducts the issue and information flow demonstration of information through we Boss, the overall development difficulty level is not high. twitter本身是一个纯粹的web产品,核心是通过web进行信息的发布以及信息流的展示,整体开发难易度并不高。 If develops a stand, roughly needs to make an onstage and two to three backstages, the onstage is stands own demonstration page, an author backstage uploads the work for the author, a backstage for the editor management work and website major recommendation positions, a backstage is used to monitor the website data. 如果是开发一个站,大体需要做一个前台和两到三个后台,前台是站自身的展示页面,一个作者后台供作者上传作品,一个后台供编辑管理作品以及网站各大推荐位,还有一个后台用来监控网站数据。 Because Twitter in Muye Science and Technology own big data construction, therefore besides the onstage, only needs to develop a management backstage additionally. twitter由于是在牧野科技自身的大数据架构内,所以除了前台之外,只需要额外开发一个管理后台。 Muye Science and Technology has the YY net, YY Space as well as Blog these large-scale we Boss products, therefore not only has the powerful advantage and accumulation in the product development and technical build, can omit many strengths in underlying architecture, but also have the powerful data processing center, therefore supports such product to get online is also very small matter. 牧野科技早就有了yy网、yy空间以及博客这几个大型web产品,所以不仅在产品开发、技术搭建上有强大的优势和积累,在底层架构方面也可以省去许多力气,而且自己又有强大的数据处理中心,所以支撑这样的产品上线也是非常轻松的事情。 Overall, Chen Tong told Li Mu, Twitter only needed to wait again for a week, most not over ten days, in can start measures. 整体下来,陈同告诉李牧,twitter只需要再等一个多星期,最多不超过十天,就可以启动内测。 previous life, Sina decided to develop Weibo (Micro Blog) in July 09, in August of the same year the internal testing version had gotten online, it is thus apparent that to the big company, a development of model of we Boss product actually could not be regarded any big project. 上辈子,新浪在09年7月决定开发微博,同年8月内测版就已经上线,由此也可以看出,对大公司来说,一款web产品的开发其实根本算不得什么大工程。 Li Mu after obtaining this time node, then emerges a bad idea at heart, he said to Chen Tong: „Microsoft is conspiring to take the social route, I estimated that they want take msn as well as its a series of associated, by you understanding Microsoft, you thought that which point they from will cut into?” 李牧在得到这个时间节点之后,心里便浮出一个坏主意,他对陈同说:“微软正在密谋重新走社交路线,我估计他们是想把msn以及它的一系列伴生品重新拿出来,以你对微软的了解,你觉得他们会从哪个点切入？” Chen Tong surprised asking: „Can Microsoft really make msn?” 陈同惊讶的问:“微软真的要重新做msn吗？” Li Mu said: „I do not have 100% determinations, but also at least can determine 80%.” 李牧说:“我没有100%确定,不过也至少可以确定80%。” Chen Tong nods gently, the ponder moment, said to Li Mu: „Microsoft although is powerful, but without powerful internet product delivery channel, if comes up to push msn directly fiercely, in front of YY, looks like Sun Wukong under five groups of mountain, the pressure was too big, therefore I felt that Microsoft may look for the breakthrough point that can handle big issue with smart power from other aspects.” 陈同轻轻点了点头,沉思片刻,对李牧说:“微软虽然实力强大,但是没有强大的互联网产品投放渠道,如果直接一上来就猛推msn,在yy面前,就像是五行山下的孙悟空,压力太大了,所以我感觉微软可能会从其他方面找一个可以四两拨千斤的切入点。” Li Mu said: „Now other aspects, I can think is social games and Portal net, the online music as well as a Blog kind of platform, social games is needs the social software to make the soil, therefore is impossible first to develop this, the current capacity of Portal net saves is very full, the information explosion time, the content homogenization is also very serious, msn Portal is very difficult to develop in a short time, as for the online music, I thought that was hopeless, YY tunes has the Mangomi player to support, Microsoft cannot shake, therefore I thought that Microsoft may cut into from Blog, or the domain that has not known from other us cuts into.” 李牧说:“其他方面,我现在能想到的就是社交游戏、门户网、在线音乐以及博客类平台,社交游戏是需要社交软件做土壤的,所以不可能先发展这个,门户网的流量积攒很满,信息爆炸时代,内容同质化也很严重,msn的门户很难短时间内发展开来,至于在线音乐,我觉得就更没戏了,yytunes有mango-me播放器在支撑着,微软根本撼动不了,所以我觉得微软有可能从博客切入,或者从其他我们还不知道的领域切入。” „Blog......” Chen Tong said: „Actually we undergo this period of time operation, and data contrast of your previous that short Blog, has been able to draw the conclusion, Blog is very difficult comprehensively to popularize, Microsoft made Blog at this time, in the choice of direction a little deviation.” “博客……”陈同说:“其实我们经过这段时间的运营,以及您上次那篇短博客的数据对比,已经可以得出结论,博客很难全面普及,微软这时候做博客,方向选择上有点偏差。” Speaking of here, Chen Tong asked Li Mu: „You thought that Microsoft could also choose the similar direction with us, the Blog lightweight?” 说到这儿,陈同问李牧:“您觉得微软有没有可能也跟我们选择了同样的方向,将博客轻量化？” Li Mu said with a smile: „Each enterprise has own fumble stage, we cross river has stepped on the pit only then we are clear, they must walk one to find out, by repertoire that Microsoft works all along, I do not believe them to cross the present stage Blog, starts directly the Weibo (Micro Blog) guest.” 李牧笑道:“每一个企业都有自己的摸索阶段,我们过河的时候踩过的坑只有我们心里清楚,他们还是得重新走一遍才能摸清,以微软一贯做事的套路,我不信他们能越过现阶段的博客,直接上马微博客。” Chen Tong nods gently, relaxes slightly, said: „These days I have been busy the stereotypia and development of Twitter, thought more and more this is a new social product direction, moreover its quite quick rhythm, the opinions and viewpoints of the world all users gathered on Twitter, looked like everyone to make a meal to provide to the user chooses, but each user was equal to that is eating complete custom-made the buffet, such product pattern, has the huge curiosity and attraction to the user, therefore took the favorable position is extremely important, if we lost the situation, even if we had YY to make the support, was still very difficult to rise again in the reverse direction.” 陈同轻轻点了点头,稍微松了口气,说:“这段时间我一直在忙着twitter的定型与开发,越来越觉得这是一个新的社交产品方向,而且它比较快节奏,全世界所有用户的言论与观点都汇聚到了twitter上,就像是每个人都做了一道菜提供给用户选择,而每一个用户都等于是在吃一场完全自己定制化的自助餐,这样的产品模式,对用户有着巨大的新鲜感与吸引力,所以抢占先机极其重要,如果我们失去了先机,就算我们有yy做支撑,也很难再逆势崛起了。” Li Mu approves to the view of Chen Tong , the Tencent QQ strength flings the Sina 10,000 streets, but on Weibo (Micro Blog), cannot shake the Sina Weibo (Micro Blog) position, this is the importance of situation. 李牧对陈同的说法十分赞同,腾训qq的实力甩新浪一万条街,但在微博上,就是死活都撼动不了新浪微博的地位,这就是先机的重要性。 In addition, Sina Weibo (Micro Blog) can stand to be in an impregnable position in the Weibo (Micro Blog) fiery/popular age, a very important reason, is their star resources. 除此之外,新浪微博之所以能够在微博火爆的年代屹立于不败之地,还有一个非常重要的原因,就是他们的明星资源。 In the Blog age, Sina had many star bloggers, these star bloggers basically are big of entertainment world bringing current capacity, even if cannot arrange one still to pace back and forth with two at least in one, when Weibo (Micro Blog) this Self Media start, the opinion leader of this bringing current capacity can play extremely strong belt/bring quantity effect, looks like the absorbing water effect extremely strong sponge, can fast and recruits the user massively. 早在博客年代,新浪就拥有了不少明星博主,这些明星博主基本上都是演艺圈自带流量的大咖,就算排不进一线也至少在准一线与二线徘徊,所以当微博这种自媒体起步的时候,这种自带流量的意见领袖就能起到极强的带量效果,一个个就像是吸水效果极强的海绵,能够快速且大量的吸收用户。 When Tencent wants to try to catch up again, the stars all had basically taken root in Sina Weibo (Micro Blog), therefore comes up extreme passive, in addition the product experience is not very good, the follow-up operation unable to project on the point to come up, therefore let alone surpasses Sina Weibo (Micro Blog), is close such as to ascend to heaven difficultly, finally can only let it go. 等腾训再想迎头赶上的时候,明星们基本上已经全在新浪微博扎根了,所以一上来就极端被动,再加上产品体验不够好、后续运营打不到点上去,所以别说赶超新浪微博,就连接近都难如登天,最后只能不了了之。 However, Li Mu at present very good foundations, the mainland as well as Hong Kong , Macao , Taiwan, as well as Malaysia, Singapore, Japan & South Korea and other stars in surrounding countries, relate with Muye Science and Technology very closely, they have started to operate oneself Tieba (Post It), afterward also operated own Blog, has massive fans in the product system of Muye Science and Technology, if Muye Science and Technology Weibo (Micro Blog) is also Twitter gets online, these stars can the earliest possible time transform the Weibo (Micro Blog) big V users. 不过,李牧眼下有一个很好的基础,大陆以及港澳台三地,以及马来西亚、新加坡、日韩等周边国家的明星,都与牧野科技关系非常密切,他们早就开始运营自己的贴吧,后来也运营自己的博客,在牧野科技的产品体系内拥有大量的粉丝,如果牧野科技的微博也就是twitter上线,这些明星都可以第一时间转化成微博的大v用户。 As for Europe and US, Muye Science and Technology has YY tunes this online music overlord level product , the command singer surely does not have the issue, but movie star did not worry completely, after all Spielberg this line, the Hollywood star must mostly to the face, as the matter stands, the entire Asia and stars in European Americas will join Twitter to establish the unbeaten position immediately from the beginning, by that time, Microsoft, even to turn around to pursue is hopeless. 至于欧美,牧野科技有yytunes这个线上音乐霸主级产品在,号令歌星是肯定没有问题的,而影星这一块自己也完全不担心,毕竟还有斯皮尔伯格这条线,好莱坞明星多半都要给点面子,这样一来,整个亚洲和欧美洲的明星都会在第一时间加入twitte一开始就奠定不败地位,到那个时候,微软就算想转身追赶都没戏。 ...... …… This time Microsoft, but also to inquire about „Twitter project division” in wants completely all means real meaning. 此时的微软,还在想尽一切办法探寻“twitter事业部”的真实含义。 Reason that has never forgotten to Muye Science and Technology Twitter project division , because Microsoft at this moment the aspect that is worried about most not to see, when is the Twitter to go on stage status, was a model of sociality product, Microsoft is worse than Muye Science and Technology in the public relations were too many, on the present aspect, wants to steal one wave to be difficult, if Muye Science and Technology also had this domain new product to get online, the preparation of that Microsoft may fall short. 之所以一直对牧野科技的twitter事业部念念不忘,是因为微软此刻最担心也最不想看到的局面,就是twitter登场时的身份,是一款社交性的产品,微软在社交上比牧野科技差了太多,就现在的局面,想偷一波都非常困难,如果牧野科技还有这个领域的新产品上线,那微软的准备可能就会功亏一篑。 Microsoft although is the software and Operating System domain jumbo, however is very ordinary in the foundation of internet industry , compared with Muye Science and Technology, simply a day place. 微软虽然是软件及操作系统领域的巨无霸,但是在互联网行业的根基真的很一般,跟牧野科技比,简直一天一地。 If projects the entire computer industry to the entity industry, the hardware producer looks like the real estate developer, the residence of each Internet users is closely linked with them, rents a room or purchases homes, cannot leave the building that these developers build ; 如果把整个计算机行业投射到实体行业,硬件生产商就像是地产开发商,每一个网民的住所都与它们息息相关,无论是租房还是买房,都离不开这些开发商搭建的楼房; Microsoft this trying in developing Operating System and enterprise of floor software, the illumination and that the kitchen machine and bathroom toilet looks like the leader who lives at the soft attire industry, in the family/home of Internet users must use them to provide the floor that uses them to provide ; 微软这种着力于开发操作系统及底层软件的企业,就像是家居软装行业的领军人,网民的家里要使用他们提供的地板、使用他们提供的照明、厨房电器以及卫浴马桶; But the Muye Science and Technology pure internet enterprise, does not participate above the competitions of these links like this, Muye Science and Technology provides for the user, is family's television and telephone also has the cell phone , naturally is the house to user is in the final analysis more important, but undeniably, is recent to the user, is the cell phone, telephone and television, because these contained the entertainment, public relations and the information demand people daily life. 而牧野科技这样的纯互联网企业,不参与以上这几个环节的竞争,牧野科技为用户提供的,是家里的电视、电话还有手机,说到底,自然是房子对用户来说更重要一些,但不可否认,离用户最近的,还是手机、电话与电视,因为这些包含了人们日常生活中的娱乐、社交以及资讯需求。 Muye Science and Technology as the godfather of entire internet industry, no enterprise is nearer than to the user them, has no enterprise to be better than their relations with the user, therefore the Microsoft high level attaches great importance to Twitter extremely, tried to find various solutions, but cannot inquire into the true body of Twitter project. 牧野科技作为整个互联网行业的教父,没有哪一家企业比他们离用户更近,也没有哪一家企业比他们跟用户的关系更好,所以微软高层对twitter极其重视,想了各种办法,但都没能探究到twitter项目的真身。 However, they have a dream have not thought, oneself social scheme had been seen clearly by Li Mu, all these benefit from their vices-president, if not he in front of Li Mu displays excessively pays attention to the Twitter project, Li Mu will not get suspicious to the Microsoft present intention. 不过,他们做梦也没有想到,自己的社交图谋已经被李牧洞察,这一切都得益于他们的那个副总裁,如果不是他在李牧面前表现出对twitter项目的过多关注,李牧也不会对微软现在的意图起疑心。 At the Microsoft internal symposium, msn project division new person in charge reports to say to Bill Gates: „Our depth studied the Boss log business of Muye Science and Technology present stage, basically can draw the conclusion: At present Muye Science and Technology has not caught up in the world Boss log, their Boss log staple market in the China native place, most is Chinese consumer market, did not have to advance to the non- Chinese market on own initiative, the present overseas user also basically is the natural scale, because does not have the enough many non- Chinese well-known bloggers, they in the foundation of overseas market are very weak, this is a good opportunity that our Blog product cuts into.” 在微软内部的讨论会上,msn事业部的新负责人向比尔・盖茨汇报道:“我们深度研究了牧野科技现阶段的blog业务,基本可以得出结论:目前牧野科技根本就没有在全球发力blog,他们的blog主要市场是在华夏本土,最多是华语用户市场,还没有主动向非华语市场推进,现在的海外用户也基本上都是自然量,由于没有足够多的非华语知名博主,他们在海外市场的根基还是非常弱的,这是我们博客产品切入的一个好机会。” Bill Gates carefully looked at the present stage Muye Science and Technology Boss log development situation, approves of the viewpoint of msn project division person in charge, Muye Science and Technology broad of too product line, is too at present long, definitely will have the weak link that seems a front of wartime country to draw, it seems like, present stage Muye Science and Technology weak link on Boss log. 比尔・盖茨仔细看了现阶段牧野科技blog的发展情况,也非常赞同msn事业部负责人的这个观点,目前牧野科技的产品线拉的太广,就好像战时一个国家的战线拉的太长,必然会有薄弱的环节,看来,现阶段牧野科技的薄弱环节就在blog上。 Microsoft this time the preparation on Boss log was full, they not only developed msn- Boss log, but also developed the necessary Blog editor, this set of editor dealt with Boss log, was really very easy-to-use, undeniably, Microsoft in the R & D capability of tools software, absolutely was the world top level. 微软这次在blog上的准备可谓是非常之充分了,他们不但开发好了msn-blog,还开发好了配套的博客编辑器,这套编辑器应对blog来说,真的是非常好用,不可否认,微软在工具软件的研发能力上,绝对是世界顶尖级的。 What most awesome is, the Microsoft team also made this editor a plug-in unit that supports Office, the user can induct the editor the original Office document directly, the editor can transform Blog to issue directly it, moreover all forms, photos, forms, the hyperlinks as well as other information, can return to original state completely on we Boss, w Word or exel or PowerPoint, the effect is perfect. 最牛逼的是,微软的团队还把这个编辑器做成了一个支持offie的插件,用户可以直接把原有的offie文件导入编辑器,编辑器直接就能把它转化成一篇博客发布出去,而且所有的格式、配图、表格、超链接以及其他信息,都可以完全在web上还原出来,无论是word还是exel还是ppt,效果都非常完美。 Microsoft to this editor and necessary Office plug-in unit is very satisfied, thinks that this thing simply is a brush, but, if makes Li Mu see this thing, Li Mu will certainly give it all despising. 微软内部对这个编辑器以及配套的offie插件是非常满意的,认为这东西简直是神来之笔,但是,如果让李牧看见这玩意,李牧一定会把所有的鄙视都送给它。 The repertoire that one group of engineering course male work truly is this, they like solving all demands with the complete engineering course solution, simplest, the student of liberal art makes the pet market, thinks that must design the lovable pet clothing, hauling ropes, the pet toys as well as other pet things, but the engineering course male research direction is completely leaning the skill tree, they will develop the automatic drinking fountain, the automatic feed trough, the automatic cat sand basin and automatic walking with dog robot, and more walked far on the path of automation...... 一群工科男做事情的套路确实就是这样,他们喜欢用成套的工科解决方案去解决一切需求,最简单的,文科生做宠物市场,会想到要设计可爱的宠物服装、牵引绳、宠物玩具以及其他宠物用品,而工科男的研究方向完全是点偏了技能树,他们会开发自动饮水机、自动喂食器、自动猫砂盆以及自动遛狗机器人,并且在自动化的道路上越走越远…… Microsoft has not ravelled, people are not very high to Blog enthusiasm, is not because Blog, when the concrete operations are too troublesome, most hinders the Blog development two points, one is the author forms in one's mind is too troublesome, one is the reader reads is too troublesome, these two points, are not pure can solve by the tool, solved the editor of automation, scratches an itch in the boot, could not find the key point. 微软没有弄明白一点,人们对博客热情度不够高,不是因为博客在具体操作的时候太麻烦,最阻碍博客发展的两个点,一个是作者构思起来太麻烦,一个是读者阅读起来太麻烦,这两点,都不是单纯靠工具能够解决的,解决了自动化的编辑器,也只是隔靴搔痒,找不到重点。 Muye Science and Technology Twitter, and Microsoft Boss log matching editor, became in the both sides hand respectively in the super weapon of secret development, but at this time, invests the battlefield time from the both sides super weapons, has been close infinitely...... 牧野科技的twitter,以及微软的blog搭配编辑器,分别成了双方手里正在秘密发展的超级武器,而此时,距离双方超级武器投入战场的时间,已经无限接近了…… …… ……
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