RINAPE :: Volume #16

#1502: The land plans and grows seedlings the plan

LNMTL needs user funding to survive Read More

This signing ceremony was subject to the global media and internet industry attaches great importance, when Li Mu announced after the speech Muye Science and Technology open platform strategy, the attention of the world to Muye Science and Technology rose an unprecedented altitude again. 原本这场签字仪式就备受全球媒体以及互联网行业重视,而当李牧在演讲中公布了牧野科技的开放平台策略之后,全世界对牧野科技的关注度再次上升到了一个前所未有的高度。 After the signing ceremony ended, Muye Science and Technology formally issued quickly „Muye Science and Technology open platform- land plan” as well as „the Muye Science and Technology numerous create support- grows seedlings plan”. 在签字仪式结束之后,牧野科技很快就正式发布了“牧野科技开放平台-大地计划”以及“牧野科技众创扶持-育苗计划”。 Definition of Muye Science and Technology to the land plan is: Builds to help the soil that the industry can share the Muye Science and Technology entire ecology, such as the land is ordinary, holds as well as trains various trees and crops. 牧野科技对大地计划的定义是:将牧野科技的整个生态打造成全行业都可以共享的土壤,如大地一般,容纳以及培养出各种树木与作物。 But definition of Muye Science and Technology to growing seedlings the plan is: Cultivates the internet industry wholeheartedly the innovation enterprise, not only need provide the perfect soil and manure and rainwater for the industry rising star, but must escort for the development of rising star. 而牧野科技对育苗计划的定义是:全心全意培育互联网行业的创新企业,不仅要为行业新秀提供完美的土壤以及肥料、雨水,还要为新秀的发展保驾护航。 And, the land plan opens the small Game access of YY Game platform in Stage 1 immediately, all regular registrations have one and Game Company of above original or exclusive copyright can apply to become cp of Game platform, is the content provider, after successful applicant, then can the request according to YY Game platform upload Game, conducts the Game verification by the verification team of YY Game platform and grades, according to the difference of score, Game is also different after the recommendation resources that online obtains ; 其中,大地计划在第一阶段立刻开放yy游戏平台的小游戏接入,所有正规注册并且拥有一部及以上原创或者独家版权的游戏公司都可以申请成为游戏平台的cp,也就是内容供应商,申请成功之后,便可以按照yy游戏平台的要求上传游戏,由yy游戏平台的审核团队进行游戏审核并且打分,根据分数的不同,游戏在上线后获得的推荐资源也有所不同; YY also synchronized open the YY net „Self Media” access, any grew up individual, the regular enterprise and work room, can apply for the Self Media account number in the YY net, then the freedom created various information class contents that conformed to the laws and regulations, these contents will be input the information content storehouse of YY net, and promoted to the different users according to the independent algorithm of YY net, the Self Media lord may act according to the content the views, and advertisement hit rate of content page obtained to be divided ; yy还同步开放了yy网“自媒体”接入,任何成年个人、正规企业以及工作室,都可以在yy网申请自媒体账号,然后自由创作各种符合法律法规的资讯类内容,这些内容将被录入yy网的资讯内容库,并根据yy网的独立算法向不同的用户推广,自媒体号主可根据内容的浏览量,以及内容页面的广告点击量获得分成; Besides the Game platform and YY net, decoration material also comprehensive opening of YY Space gave the third party designer, individual, the regular enterprise and work room can apply to register, and upload conforms to the original decoration material of platform request, these materials in the YY Space commercial city on the shelf sale, will sell obtained will be divided with the creation side. 除了游戏平台、yy网之外,yy空间的装饰素材也全面开放给了第三方设计者,个人、正规企业以及工作室都可以申请注册,并且上传符合平台要求的原创装饰素材,这些素材将在yy空间商城上架销售,销售所得将与创作方进行分成。 Stage 1 opened three platforms, this makes the outside world see the Muye Science and Technology sincerity immediately, particularly the YY Game platform, the one-day recharging running water around the world has broken through 70 million at present, moreover in rapid growth, the overseas market accounted for about 80%, in this year surpasses 20 billion income base numbers, can attract the Game development team of the world to connect absolutely crazily, by that time, the Game quantity of YY platform will increase sharply, so long as YY complete to check, only chooses outstanding Game to promote to the user, this platform will rise to the attraction of user to a new level in the future. 第一阶段就开放了三个平台,这让外界立刻看到牧野科技的诚意,尤其是yy游戏平台,目前在全世界范围内的单日充值流水已经突破七千万,而且还在快速增长中,其中海外市场就占了80%左右,这一年超过两百亿的收入基数,绝对能吸引全世界的游戏开发团队疯狂接入,到那个时候,yy平台的游戏数量将激增,只要yy自身做好把关,只选优秀的游戏推广给用户,这个平台未来对用户的吸引力就将上升到一个新层面。 Suddenly, the entire world is the Muye Science and Technology boldness exclaimed in surprise. 一时间,全世界都为牧野科技的魄力所惊叹。 But Li Mu to growing seedlings the plan regards as important, he decides to put out at least 50 hundred million RMB to be used to conduct the investment in internet industry every year, is one's turn financing of late each stage from the angel, Muye Science and Technology is willing to participate, so long as the project is good enough! 而李牧对育苗计划更加看重,他决定每年拿出至少五十亿人民币用来进行互联网行业内的项目投资,从天使轮到后期每一个阶段的融资,牧野科技都愿意参与,只要项目够好！ With the Qidian Chinese Network team, a high-level team that established the new industrial pattern, the in addition industry's first platform, the pack sold 200 ten thousand USD, 50 hundred million RMB do not know that can invest and purchase many such teams, every year throws 50 hundred million RMB, seeming like this disbursement is probably huge, but in fact, this disbursement is cost-effective, in less than 2-3 years, domestic most internet Corporation, was owned stocks and controlled stock by Muye Science and Technology either directly, either was owned stocks by the fund of Muye Science and Technology control indirectly. 就拿起点中文网的团队来说,一个创立了新产业模式的高水平团队,外加一个行业第一的平台,打包才卖了200万美元,50亿人民币不知道能投资与收购多少个这样的团队了,每年投出去五十亿人民币,看起来好像这笔支出好像非常庞大,但实际上,这笔支出非常划算,用不了2-3年,国内大多数的互联网公司,要么直接被牧野科技持股、控股,要么间接被牧野科技控制的基金持股。 If Li Mu is willing to divide the dividend of investment, he can definitely go with these billions RMB with the banks as well as other fund cooperation, with the lever, at least can stimulate 200-300 hundred million funds to come out slightly. 况且,如果李牧愿意把投资的红利分出去,他完全可以用这几十亿人民币去跟银行以及其他基金合作,稍稍用点杠杆,就至少能盘活200-300亿资金出来。 Individual as well as enterprise application growing seedlings planned to invest the way is very simple, grows seedlings the plan to clear own exclusive page in the YY net: yumiao. The YY .com, after entering the page, can directly conduct the application of investment, Muye Science and Technology comes to applying to classify according to several critical data, the main data is the estimate value as well as financing amount of applicant's to having project. 个人以及企业申请育苗计划投资的方式也很简单,育苗计划在yy网开通了自己的专属页面:yumiao.yy.com,进入页面之后,可以直接进行项目投资的申请,牧野科技根据几个关键数据来对申请进行分类,主要的数据就是申请人对自有项目的估值以及融资金额。 Muye Science and Technology was divided into A \ \ Boss \ \ C \ \ D \ \ E these five shifts the project, the lowest E files are the application investment amount below 500,000 Yuan, or project total estimate value below 5 million Yuan ; the D files are the application investment amount in 50- 3 million sectors, or project total estimate value in 500- 30 million sectors ; the C level is investment amount 300- 10 million, or project total estimate value 30 million- 100 million ; The Boss level is the investment amount 10 million- 100 million, or project total estimate value in 100 million- 1 billion ; a level is the investment amount over 100 million Yuan, or project total estimate value over 1 billion Yuan, if the investment amount and estimate value amount clash, takes the investment amount as the standard. 牧野科技内部把项目分为了a\\b\\c\\d\\e这五个档位,最低的e档是申请投资金额在50万元以下,或者项目总估值在500万元以下;d档是申请投资金额在50-300万区间,或者项目总估值在500-3000万区间;c级是投资金额300-1000万,或者项目总估值3000万-1亿;b级是投资金额1000万-1亿,或者项目总估值在1亿-10亿;a级是投资金额一亿元以上,或者项目总估值10亿元以上,如果投资金额与估值金额发生冲突,则以投资金额为准。 According to such five shifts establishes, can according to five different meshes conduct the screening classification the project that the application invests, each shift corresponds at least one investment team, then entire grows seedlings the plan to establish an investment committee, regardless of the project of which shift team, in appraises after oneself team, must conduct by the investment committee will have verified, including Li Mu as well as Muye Science and Technology all core executives is one of the committee members, in most situations they will not participate absolutely will have verified, but if will meet the major issue time, each of them might participate. 依照这样的五个档位设定,就能把申请投资的项目按照五个不同的网眼进行筛选分类,每一个档位对应至少一个投资团队,然后整个育苗计划设定一个投资委员会,无论哪个档位团队的项目,在通过自身团队评估之后,都要将由投资委员会进行过会审核,包括李牧以及牧野科技所有的核心高管都是委员会的委员之一,绝对大多数情况下他们不参与过会审核,但如果遇到重大项目的时候,他们每个人都有可能参与其中。 This grows seedlings the plan to come out, the domestic internet pioneer as if saw the spring all of a sudden. 这个育苗计划一出来,国内的互联网创业者仿佛一下子就看到了春天。 China of this age, just acceded to shortly after the world trade, the domestic capital method just started with the international standard, but this looks like the connection and fusions of two ocean currents, but also requires the time to promote step by step, therefore, the capital operator schema of present stage domestic enterprise, has very big disparity with the international capital domain, these most obvious one, is the home has not cultivated the large-scale venture capital organization at present. 这个年代的华夏,刚刚加入世贸不久,国内的资本玩法刚刚开始与国际接轨,但这就像是两股洋流的交汇与融合,还需要时间来一步步推动,所以,现阶段国内企业的资本操作模式,和国际资本领域还是有很大的差距,这其中最明显的一个,就是国内目前还没有培育出大规模的风险投资机构。 Without enough many venture capital organizations, is unable to form a mature investment market, with Silicon Valley and Zhongguancun example, Silicon Valley, if some people want to start an undertaking, regardless of whether finally to finance successfully, but he, so long as puts out Boss p, at least can see dozens investment institutions as well as dozens investors, then own project program little telling opposite party, strives to convince the opposite party, but internally, a pioneer , to finance, investment institution that he can think , a hand on coming of number, investor who he can think, almost no. 没有足够多的风险投资机构,就无法形成一个成熟的投资市场,拿硅谷和中关村举例子,硅谷如果有人想创业,无论最后能否融资成功,但他只要拿出一份bp,至少可以见到几十家投资机构以及几十个投资人,然后把自己的项目规划一点点的告诉对方,争取说服对方,但是在国内,一个创业者如果想融资,他能想到的投资机构,一只手就数的过来,他能想到的投资人,几乎没有。 At present the domestic regular Venture Capital organization basically is the overseas capital internally new fund, for example Sequoia is one of them, but the home angel investor in the true sense, besides Li Mu, does not have. 目前国内正规的风投机构基本上都是海外资本在国内新起的基金,例如红杉就是其中之一,而国内真正意义上的天使投资人,除了李牧之外,一个都没有。 A qualified internet industry investor, needs to meet the following several requirements: First, rich ; Second, understands internet ; Third, understood that does not interfere with the operation ; Fourth, can lose. 一个合格的互联网行业投资人,需要具备以下几个条件:第一,有钱;第二,懂互联网;第三,懂得不干涉运营;第四,输得起。 At present the domestic rich man are many, but is in the real economy preys mostly, these people conform to some only to meet the first condition, if the internet enterprise took the money of this person, will then likely be interfered with the operation by the opposite party carelessly, because the opposite party does not understand internet, likely cannot wait for the long-line return, even the opposite party because of not being able to lose to vent anger in the pioneer. 目前国内有钱人不少,但大都是实体经济里搏杀出来的,这些人符合有的只符合第一个条件,如果互联网企业拿了这种人的钱,那么很可能会被对方胡乱干涉运营,而且因为对方不懂互联网,很可能等不及长线回报,甚至对方会因为输不起而迁怒于创业者。 Li Mu's past life has the colleague to run to start an undertaking, finally took a second generation of rich's investment, after the opposite party gave money, confessed is a Sir, various types interfered with the business operation carelessly, even overstepped authority and got involved in another's affairs, the domineering formulation corporate strategy, the final race failed, after the second generation of rich owed 12 million became angry out of shame, said that must do his colleague, finally his colleague can only flee Yanjing at the same night, went south Shenzhen to make a fresh start. 李牧上辈子就有同事跑去创业,结果拿了一个富二代的投资,对方给了钱之后就自认是大爷,各种胡乱干涉企业运营,甚至越俎代庖、强势制定公司战略,最后项目失败了,富二代亏掉一两百万之后恼羞成怒,放话要搞死他的那位同事,最后他那位同事只能连夜逃离燕京,南下去了深市重新开始。 In this economic environment, the internet person wants to finance, is really difficult such as to ascend to heaven, why this is also initial period of China several internet giants, true financing time takes is the overseas capital. 在这种经济环境下,互联网人想融资,真的是难如登天,这也是为什么华夏初期的几个互联网巨头,真正融资的时候拿得都是海外的资本。 However, overseas capital where has is so good to take? In the pioneers possibly has the larger part unable to attain to go to US to get visa, even if attained still not necessarily to afford the US (America) airplane ticket, making him go to US (America) to draw the investment, wasn't that difficult such as to ascend to heaven? 但是,海外资本哪有那么好拿？创业者里可能有一大半都拿不到赴美签证,就算拿到了也未必买得起去美国的机票,让他去美国拉投资,那不是难如登天吗？ Now was good, currently truly has the investment institution that fully meets these four conditions to stand, moreover it not from overseas, but from native place, and at least 5 billion investment costs, this may too be really important every year, even if the small fund four conditions tally, but altogether only has a hundred million tray, this hundred million were to still throw not to have, to guarantee returns ratio, they will often throw many projects, the assigned risk, project that in this case, they in a big way can participate, also on was about 10 million, and Muye Science and Technology had no way compared with completely. 现在好了,现在真正有一个完全符合这四个条件的投资机构站出来了,而且它不是来自海外,而是来自本土,并且至少每年有五十亿投资额,这可真的太重要了,小基金就算四个条件都符合,但一共只有一个亿的盘子,这一个亿也是投完就没了,而且为了确保收益率,他们往往会投多个项目,分担风险,这样的话,他们最大能参与的项目,也就是一千万左右,与牧野科技完全没法比。 Grows seedlings the plan is released, Li Mu prepares Qidian Chinese Network to regard growing seedlings to plan to invest the first enterprise, he looks for Li Ziwei, asked her: „At the previous signing ceremony, does that Qidian Chinese Network founder have with you keeps contact details?” 育苗计划推出的时候,李牧就准备把起点中文网当成育苗计划投资的第一家企业,他找来李紫薇,问她:“上次签字仪式上,那个起点中文网的创始人有没有跟你留联系方式？” „Has.” Li Ziwei said: „We kept the telephone, mailbox as well as YY mutually.” “有的。”李紫薇说:“我们互留了电话、邮箱以及yy。” Li Mu nods, asked: „Does he have to you sends Boss p?” 李牧点了点头,又问:“他有给你发bp吗？” Li Ziwei replied: „The Boss p matter I mentioned with him, his beforehand Boss p does somewhat hasty, must prepare well.” 李紫薇回答道:“bp的事情我跟他说起了,他之前的bp做的有些仓促,要好好重新准备一下。” Li Mu shows a faint smile, said: „You contact him, making him do not make what Boss p, Muye Science and Technology is willing to throw his 30 million RMB Series A rounds, accounted for they 51% stocks, in this 30 million RMB, allowing their founding team to leverage 10 million, but the condition was all the team members of participation leverage, must with Muye Science and Technology signed the three-year bundle agreements as well as three years compete industry the agreement.” 李牧微微一笑,说:“你跟他联系一下,让他不要做什么bp了,牧野科技愿意投他三千万人民币的a轮,占他们51%的股份,这三千万人民币中,允许他们创始团队套现1000万,但条件是所有参与套现的团队成员,都必须与牧野科技签订为期三年的捆绑协议以及三年的竞业协议。” Three years tie up, three years compete industry, the meaning is first this person must do enough for three years to leave in the project of Muye Science and Technology investment, if sits enough for three years later left, but must accept for three years competes industry the agreement limit, can not be engaged in the Qidian (Beginning) same industry. 三年捆绑,三年竞业,意思是首先这个人必须要在牧野科技投资的这个项目里做够三年才能离开,如果坐够三年之后离开了,还必须接受三年的竞业协议限制,不得从事与起点相同的行业。 This condition is seemingly harsh, but is actually the investor to the project biggest protection, because in the Li Mu eye, all humanist, a product or platform, if the founding team walked, the soul did not have. 这个条件看似苛刻,但却是投资人对项目最大的保护,因为在李牧眼里,一切以人为本,一个产品或者平台,如果创始团队走了,魂就没了。 Moreover, Li Mu to make up for oneself this harshly „locks person” agreement, the given capital condition is especially generous. 而且,李牧为了弥补自己这个苛刻的“锁人”协议,给出的资本条件格外慷慨。 Qidian Chinese Network according to historical orbit, next year pack sell time also bought two million USD, equivalent to 1700 million RMB, minimum rate that if according to this calculation they can accept now, it is estimated that also in 800 to 1000 ten thousand RMB high and low. 起点中文网按照历史轨迹,明年打包出售的时候也才买了两百万美元,折合大概一千七百万人民币,如果按照这个推算现在他们能够接受的最低成交价,估计也就在800到1000万人民币上下。 But now, Li Mu gave the investments of 3000 ten thousand RMB, to account for 49% stocks directly, as the matter stands, he gave the Qidian Chinese Network actual estimate value to achieve 5882 ten thousand RMB, the most important thing is, oneself allowed the founding team to leverage 10 million, this almost can buy directly entire Qidian (Beginning). 而现在,李牧直接给出了3000万人民币的投资、占49%的股份,这样一来,他给起点中文网的实际估值就达到了5882万人民币,最重要的是,自己允许创始团队套现1000万,这几乎直接就可以把整个起点买下来了。 Makes 58.82 million 10 million business, Li Mu is not silly , not money Dangqian, but is he not only needs such a Web Novel project to integrate in the YY net construction, but also needs a project to let grow seedlings the plan to start the first artillery, what is more important, the large fund return, leaves behind 49% stocks to the team to them, can rolling team leader for a long time detains. 把1000万的生意做成5882万,李牧并非傻,也并非不把钱当钱,而是他不仅需要这样一个网络小说项目融入到yy网架构内,还需要一个项目来让育苗计划打响第一炮,更重要的是,给团队丰厚的资金回报、给他们留下49%的股份,可以把团队长久的留住。
To display comments and comment, click at the button