RINAPE :: Volume #15

#1489: Swallowed up grand feast

LNMTL needs user funding to survive Read More

Weibo (Micro Blog) and Blog, seemed like although only to miss a character, moreover many people said that the former was latter's lightweight edition, but in fact, in the Li Mu's viewpoint, these two products had very big difference from the root idea. 微博与博客,看起来虽然只差了一个字,而且很多人都说前者是后者的轻量化版本,但实际上,在李牧的观点里,这两种产品从根源理念上就有很大的区别。 …… …… Blog this type of thing, looks like the US (America) black bird reconnaissance aircraft, being doomed is to be eliminated or the marginalization by the internet industry, looks like the chatroom that in the past ran amuck to be the same, is the transitional product of some time, was its life cycle that in several years, passed these years, it was impossible to restore the past honor. 博客这种东西,就像是美国的黑鸟侦察机,注定是要被互联网行业淘汰或者边缘化的,就像是当年横行的聊天室一样,是某个时间段的过渡性产物,属于它的生命周期就那么短短几年,过了这几年,它就再也不可能恢复往日的荣光。 This transitional product also many manifests in the entity industry, most obvious is Xiaolingtong, hot rapidness, dying also quick, it can have the short magnificence , because the equipment and the working costs mobile communication are expensive in that time, but the ordinary plane although equipment and working costs relative small advantage, does not have the ability of mobile communication, therefore clamped in middle Xiaolingtong found immediately belonged to its crevice market. 这种过渡性产物在实体行业也多有体现,最明显的就是小灵通,火的快,死的也快,它之所以能有短暂的辉煌,是因为移动通信的设备以及使用费用在那个时间段过于昂贵,而普通座机虽然设备和使用费用相对便宜,却没有移动通信的能力,所以夹在中间的小灵通立刻找到了属于它的夹缝市场。 But, Xiaolingtong is one has the significant technical mechanical damage, and lacks the promotion space extremely the abnormal product, when the industrial upgrading, or the top industry starts to exert pressure, it looks like lives in the oil press middle bean, completely does not have any resistance. 可是,小灵通本身就是一个存在重大技术硬伤,并且极度缺少升级空间的畸形产品,当产业升级,或者顶部产业开始施压的时候,它就像是活在榨油机中间的豆子,完全没有任何抵抗能力。 It looks like in Li Mu, future internet besides the strong vertical domain, other all industrial patterns must integrate the public relations are the final development shape, must have person and the strong interaction of person in the own product, otherwise any product has eliminated a day. 在李牧看来,未来的互联网除了强垂直领域之外,其他的所有产业模式都必须要融入社交才是最终的发展形态,必须要在自有产品内产生人与人的强互动,否则任何产品都有被淘汰的一天。 So-called strong vertical, looks like the navigation software, the translation software, the weather software as well as production tool function extreme vertical product, for example photoshop never needs to consider that joins the public relations in own product, Gaud and Google guidance does not need to demand the user to develop the public relations in own software. 所谓强垂直,就像是导航软件、翻译软件、天气软件以及生产工具这种功能极端垂直的产品,比如photoshop永远不需要考虑在自己的产品内加入社交,高德和谷歌导航也没必要强求用户在自己的软件内开展社交。 However, besides this type of strong vertical software, other products needs social attribute in addition to hold can safeguard own vitality, reason that NetEase cloud music the success was to integrate the public relations, the knowledge presses Baidu to know and become the tall Bi community in legend, because integrated the social nature. 但是,除了这种强垂直软件之外,其他的产品都需要社交属性的加持才能够保障自己的生命力,网易云音乐的成功之处在于融入了社交,知乎之所以压过百度知道、成为传说中的高逼格社区,也正是因为融入了社交性质。 The attribute of public relations, gave people to install the Boss stage, to give people to install the Boss power, gave people through the personal clout strength realization channel, Weibo (Micro Blog) was also same. 正是社交的属性,给了人们装b的舞台、给了人们装b的动力,给了人们通过个人影响力变现的通道,微博也是一样。 Blog the weakness of sociality, has no essential difference from Xiaolingtong, but, Weibo (Micro Blog) or Twitter of sociality, is next to WeChat this type of public relations software simply, Li Mu does not know that Weibo (Micro Blog) and some Twitter such product strong vitalities, what we definitely know is that it compares any Blog vitality to be much stronger. 博客的社交性之弱,与小灵通没有什么本质上的区别,但是,微博或者twitter的社交性之强,简直是仅次于微信这种社交软件,李牧也不知道微博、twitter这样的产品到底有多强的生命力,但可以肯定的是,它比任何一种博客的生命力都要强得多。 Years later, Sina Weibo (Micro Blog), because the advertisement runs amuck gradually to decline, but Twitter has actually been glowing the exuberant vitality in the international arena, proves the Twitter vitality globally sufficiently, if in the product system of YY can hatch Twitter, that YY complete force will be more powerful, therefore to Li Mu, Weibo (Micro Blog) truly must do, moreover must do in the pattern of globalization, and achieves well. 若干年后,新浪微博因为广告横行而逐渐式微,但是twitter却一直在国际舞台上焕发着旺盛的生命力,足以证明twitter在全球范围内的生命力,如果yy的产品体系里能够孵化出一个twitter,那yy的整体战斗力就会更加强大,所以对李牧来说,微博确实是必须要做,而且必须要以全球化的格局去做,并且做到最好。 Before Li Mu, has not thought that the Weibo (Micro Blog) pattern actually thinks by others quickly, the person who thinks of luckily is Chen Tong, if otherwise becomes the competitor, might increase a threatening enemy for the YY future. 只是李牧之前并没有想过,微博的模式竟然会这么快就被别人想到,幸好想到的人是陈同,否则如果成竞争对手的话,有可能就会为yy的未来增加了一个有威胁的敌人。 although Tencent has become the history at present, but in the Li Mu bone esteems the later generation Tencent overall operation mode very much, Tencent is centered on QQ and WeChat, makes utmost efforts to develop own closed loop and ecology, which plates regardless of the internet industry has, as a giant enterprise, so long as can do, does certainly, does already, if cannot do, the investment and purchase can complete, the domain that in brief, all can browse must browse. 虽然眼下腾训已经成了历史,但李牧骨子里还是很推崇后世腾训的整体运作模式,腾训以qq和微信为核心,全力发展自己的闭环与生态,无论互联网行业有哪些板块,作为一个巨型企业,只要能做的,就一定去做,做起来则已,如果做不起来,就投资、收购做得好的,总之,所有能涉猎的领域都要涉猎。 The Li Mu's goal is also same, never thinks that own domain has developed enough greatly, forever to emerging domain intention awe and ORIJEN (long for). 李牧的目标也是一样,永远不会认为自己的版图已经拓展得足够大了,永远对新兴领域心怀敬畏与渴望。 Therefore, Li Mu announced on the core level, immediately establishes Twitter project division, and holds the post of project division General Manager by present stage Blog person in charge Chen Tong. 于是,李牧在公司核心层宣布,立刻成立twitter事业部,并且由现阶段博客负责人陈同担任事业部总经理。 Reason that names as Twitter project division, rather than Weibo (Micro Blog) project division, for greatest completion secret, if disclosed Weibo (Micro Blog) these two characters ahead of time, then the internet person of present stage will be very easy to mean the Weibo (Micro Blog) guest Lenovo | mental association to the back of these two characters, was simplifies the lightweight Blog, as the matter stands, the strategic intention at least exposed half ahead of time. 之所以命名为twitter事业部,而不是微博事业部,就是为了最大程度的做好保密工作,如果提前透露出微博这两个字,那么现阶段的互联网人很容易就会联想到这两个字的背后意味着微博客,也就是精简轻量化的博客,这样一来,战略意图至少提前暴露一半。 However, calling Twitter is very abstract, China internet Corporation was impossible to ravel from this English word, what product behind this is, overseas West internet Corporation Lenovo | mental association will not obtain particularly. 但是,叫twitter就很抽象了,华夏互联网公司从这个英文单词上不可能弄明白,这背后到底是一个什么样的产品,海外尤其是西方互联网公司也不会联想得到。 After all, if told a China internet person, said that Muye Science and Technology prepared to develop a model of software, the name was called to compel Boss to talk on endlessly, that many also was a face compels ignorant, not clarifying behind this was what meaning. 毕竟,如果告诉一个华夏互联网人,说牧野科技准备开发一款软件,名字叫逼b叨叨,那很多人也同样是一脸懵逼,搞不清这背后到底是什么意思。 Rank of Twitter project division in Muye Science and Technology is very high, project division was not controlled by any vice-president, Chen Tong reports to Li Mu directly, but the technologies division needs to give all support unconditionally, to realize Twitter to get online as soon as possible. twitter事业部在牧野科技内的级别很高,事业部不受任何副总裁管控,陈同直接向李牧汇报,而技术部门则需要无条件给予所有支撑,以实现twitter尽早上线。 Muye Science and Technology of present stage has become the object of global internet enterprise key attention, therefore the interior establishes the project division like this big movement, hides the truth from industry in other colleagues radically, almost in the project division establish same day, domestic internet Corporation received the message: Muye Science and Technology established one directly to high rank project division that Li Mu reports, the project division name is very strange, calls Twitter. 现阶段的牧野科技已经成了全球互联网企业重点关注的对象,所以内部成立事业部这样的大动作,根本瞒不过业内其他的同僚,几乎在事业部成立的当天,国内的互联网公司都收到了消息:牧野科技成立了一个直接向李牧汇报的高级别事业部,事业部的名称很奇怪,叫twitter。 Suddenly, the entire industry was guessing, what thing Twitter is? 一时间,整个行业都在猜测,twitter到底是什么东西？ Quick, the news passed to Silicon Valley and Wall Street, when knew when Muye Science and Technology established one by English name project division, Silicon Valley regarding this anxious. 很快,消息传到了硅谷和华尔街,当得知牧野科技成立了一个以英文命名的事业部时,硅谷对此大为紧张。 Muye Science and Technology as a China enterprise, establishes one suddenly by English name project division, to Silicon Valley, the instinct thinks that this project division is specially establishes for English market. 牧野科技作为一个华夏企业,忽然成立一个以英文命名的事业部,对硅谷来说,本能会想到这个事业部是专门为了英语市场而成立的。 Then this also means, the Muye Science and Technology next major product, will catch up in English market. 那么这也就意味着,牧野科技下一个重点产品,将在英语市场发力。 No one knows that what product Twitter is, but everyone is very clear, which domain this Twitter locates , the enterprise of that this domain present stage will be under the huge blow, each Silicon Valley pioneer was praying, hopes the Twitter actual direction, do not superpose with own undertaking direction. 没人知道twitter到底是一个什么样的产品,但是每个人心里都很清楚,这个twitter定位在哪个领域,那这个领域现阶段的企业就将遭遇巨大的打击,每个硅谷创业者都在祈祷,希望twitter的实际方向,不要与自己的创业方向重合。 With in the Silicon Valley entrepreneurs through various types of channels to assuming the Lin Qingya proof of North America, hopes that can through with the communication of Lin Qingya, obtain few words about Twitter, but Lin Qingya very honest told everyone: Muye Science and Technology establishes the Twitter project division matter, she knows are less than the bystander, because she is also when receives the group public mail, knows that the company additionally built such a department newly. 一些同在硅谷的企业家都在通过各种渠道向坐镇北美的林清雅求证,希望能够通过与林清雅的沟通,得到关于twitter的只言片语,但是林清雅非常坦诚的告诉每一个人:牧野科技成立twitter事业部的事情,她知道的一点也不比外人多,因为她也是在收到集团公开邮件的时候,才知道公司新增设了这么一个部门。 Lin Qingya has not lied, in view of the fact that the Twitter project needs to keep secret, but she not internally, therefore Li Mu before establishing project division, has not informed her to plan related, all contents about Twitter, several high levels that only then attend the meeting in Yanjing are actually well aware. 林清雅也并没有说谎,鉴于twitter项目需要保密,而她本人又不在国内,所以李牧在成立事业部之前,并没有告知她相关规划,关于twitter的所有内容,只有在燕京实际参会的几位高层心知肚明。 Li Mu is also clear to request, the core about Twitter, can not and other ways conduct online to exchange through the email and YY transmission, the conference call, therefore is in Lin Qingya of North America only to know that established this project division, but this project division concrete content, she also knows nothing. 李牧也明确要求,关于twitter的核心内容,不得通过电子邮件、yy传输、视频会议等各种方式进行线上交流,所以身在北美的林清雅只知道成立了这个事业部,但这个事业部具体的内容,她也一无所知。 Lin Qingya does not know that Twitter project division is making anything, this makes entire Silicon Valley more anxious, since Li Mu this period of time going smoothly everywhere, having made all Silicon Valley internet Corporation feel oneself seem like by the hostage who Li Mu closes, now the news about Twitter project division, seems like away from the gate to hear the Li Mu's mill knife sound, these people who were closed, no one knows the Li Mu mill knife to kill oneself. 连林清雅都不知道twitter事业部到底在做什么,这就让整个硅谷更加紧张,李牧这段时间以来的无往不利,让所有硅谷的互联网公司都觉得自己像是被李牧关起来的人质,现在关于twitter事业部的消息,就像是隔着门听到李牧的磨刀声,被关起来的这些人,谁也不知道李牧磨刀是不是为了杀死自己。 But in this worry, the company that can not care about only completely, is Google. 而在这种担忧中,唯一能完全不去在意的公司,就是谷歌。 Google is very at heart clear, after paying protection money, Muye Science and Technology will not compete with them again, therefore Twitter may be any product, but possibly is not the search engine. 谷歌心里很清楚,在交过了保护费之后,牧野科技不会再跟它们竞争,所以twitter有可能是任何一种产品,但绝不可能是搜索引擎。 This makes Larry Page feel especially relaxed, it seems like, this hands over the protection money the advantage. 这让拉里佩奇感觉格外轻松,看来,这就是交保护费的好处。 ...... …… When Twitter becomes the global internet hot word, muye & Boss aidu and google signing ceremony will soon be held in Yanjing. 当twitter成为全球互联网热词的时候,muye&baidu与google的签约仪式即将在燕京举行。 This signing ceremony, will become Muye Science and Technology from the establishment until now, largest one time, is catches attention highest one time. 这场签约仪式,将成为牧野科技从成立到现在为止,规模最大的一次,也是受到关注度最高的一次。 Li Mu in beforehand that Blog, said itself to the entire world as a merchant honestly, pursues to the instinct of commercial interest, the global major media almost to Li Mu „was merged forcefully” the operation, as well as that Blog content reported that not only this made this time be merged to obtain the attention of global Internet users, obtained most Internet users to approve, open intrigue that this seemingly actually your sentiment I hoped unfairly, became the show operation that everyone loved to talk about. 李牧在之前的那篇博客中,向全世界坦诚的道出了自己作为一个商人,对商业利益的本能追求,全球大媒体几乎都对李牧“强行被并购”的操作,以及那篇博客的内容进行了报道,这不但让这次被并购得到了全球网民的关注,更得到了绝大多数网民所认可,这种看似不公却你情我愿的阳谋,也成了大家津津乐道的骚操作。 Because of this, global internet and capital markets, the money markets and general Internet users, „acquisition” pay attention to this specialness especially, the media that because arrives are too many, the placing position of scene camera must be set and supply ahead of time with limited quantity, besides the major television media, other paper media and online media reporter all declined carries the large-scale camera equipment, can only carry the list counter- camera approach. 正因为如此,全球互联网、资本市场、金融市场以及广大网民,对这场特殊“并购案”都格外关注,因为到场的媒体太多,现场摄影机的摆放位置都要提前预定、限量供应,除了大的电视媒体之外,其他的纸媒、网媒记者一律谢绝携带大型摄影机设备,只能携带单反相机进场。 The reporter and entrepreneur who the determination attended this signing ceremony altogether have several thousand people, Elon Musk and Mark Zuckerberg are invited to rush to China to participate, Tim Cook also finishes up work on hand to come from far away, for own new boss Li Mu supporting platform. 确定参加这场签约仪式的记者与企业家一共有数千人,埃隆马斯克、马克扎克伯格都受邀赶赴华夏参加,就连蒂姆库克也放下手头的工作远道而来,为自己的新老板李牧捧场站台。 Revolves the Li Mu ecology development besides this enterprise person in charge, the big shot in various Silicon Valley enterprises also come to support, after all will be the internet industry future super giant, no one dares to despise Li Mu in the future in the global internet influence, they are willing to have no fear of great distances to catch up, on the one hand will be the hope shows good will to Li Mu, on the other hand will also be hopes that can rub a heat degree. 除了这围绕着李牧生态发展的企业负责人之外,硅谷各路企业的大佬也都纷纷前来捧场,毕竟是互联网行业未来的超级巨头,没有人敢轻视李牧未来在全球互联网的影响力,他们愿意不远万里赶过来,一方面是希望借此向李牧示好,另一方面也是希望能够蹭个热度。 Not only Silicon Valley, the big shot in Wall Street also came, as only one western capitalist of investing Muye Science and Technology, Sequoia Capital eo goes in person the scene is the Li Mu platform, after this time was merged completes, the Muye Science and Technology estimate value will welcome one wave to rise sharply, as with the investor that the car(riage) made money, Sequoia invests the Muye Science and Technology potential profit to surpass 300%, the profit margin or the profit scale, Sequoia invested biggest one in the past few years. 不只是硅谷,华尔街的大佬也来了很多,作为唯一一家投资了牧野科技的西方资本,红杉资本eo亲赴现场为李牧站台,这次的被并购完成之后,牧野科技的估值将迎来一波大涨,作为跟车赚钱的投资方,红杉投资牧野科技的潜在利润已经超过了300%,无论是利润率还是利润规模,都是近几年来红杉投资最大的一笔。 In this extremely hot in July, a swallowing up grand feast of capital domain will soon face the world to perform! 在这个酷热的七月,一场资本领域的鲸吞盛宴即将面向全球上演！
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