Next day, Li Mu just arrived at the first matter of company, informs Chen Tong, making him have his plan to come to the office. 翌日,李牧刚到公司的第一件事,就是通知陈同,让他带着他的方案来自己办公室。 Chen Tong made the call to be troubled to Li Mu from last night, knowing Li Mu must see itself, this disturbed mood was more intense several points. 陈同从昨晚给李牧打完电话就一直心怀忐忑,得知李牧要见自己,这种忐忑的心情就更强烈了几分。 Chen Tong are also very clear, Li Mu should not treat sees itself, this distinguishes the unclear situation to have very big relations with oneself, based on this point, the product concept of Chen Tong to oneself light Blog, is not very confident, he for fear that as a content worker who does not have the product experience, the blind attempt design product can enter the erroneous zone that oneself cannot see clearly, feared that own product was denied by Li Mu, after all Li Mu can be the entire internet industry peak product manager, own light Blog, it may be said that is really showing off meager skills before an expert. 陈同自己心里也很清楚,李牧应该并不怎么待见自己,这跟自己辨不清局势有很大的关系,基于这一点,陈同对自己轻博客的产品概念,并不是十分有信心,他生怕自己作为一个没有产品经验的内容工作者,盲目的尝试设计产品会走入自己看不清的误区,更怕自己的产品被李牧否定,毕竟李牧可以算得上是整个互联网行业最顶尖的产品经理,自己的轻博客,可谓是实实在在的班门弄斧。 Braces oneself to come to the Li Mu office, Chen Tong with Li Mu looking at each other thought continually presses strength mountain to be big, can only force, polite asked one that calmly oneself display: „Chief Li, do you look for me?” 硬着头皮来到李牧办公室,陈同连跟李牧对视都觉得压力山大,只能强迫自己表现的镇定一点,礼貌的问了一句:“李总,您找我？” Li Mu nods, sets out from the office chair, said to Chen Tong: „Comes Teacher Chen, sits to the sofa on chats.” 李牧点点头,从办公椅上起身,对陈同说:“来陈老师,到沙发上坐着聊。” Saying, Li Mu had first arrived around the sofa. 说着,李牧已经先走到了沙发跟前。 Chen Tong rushed also to walk, to Li Mu opposite, Li Mu had not sat down, he does not dare first to sit, that motionless is standing. 陈同赶忙也走了过来,到了李牧对面,李牧没有坐下,他也不敢先坐,就那么一动不动的站着。 Li Mu said with a smile: „Sits Teacher Chen, leaving is so cautious.” 李牧笑道:“坐吧陈老师,别那么拘谨。” Chen Tong complied with several again and again „well” character, but body after seeing Li Mu sits down, cautious sitting in his opposite. 陈同连连应了几个“好”字,但身体还是在看到李牧坐下之后,才小心翼翼的坐在了他的对面。 After sitting well, Li Mu made a Li Ziwei subordinate deliver two cups of coffee to come, said to Chen Tong: „Teacher Chen, your products plan I have looked earnestly.” 坐定之后,李牧让李紫薇的一个下属送了两杯咖啡进来,对陈同说:“陈老师,你的产品方案我已经认真的看过了。” The Chen Tong eyes are fixing the eyes on Li Mu, face anxious asking: „Chief Li, how do you feel? Was too superficial? I do not understand the product, many places think insufficiently passes......” 陈同双眼紧盯着李牧,一脸紧张的问:“李总,您觉得怎么样？是不是太肤浅了？我这个人不太懂产品,很多地方想的不够透……” Li Mu beckons with the hand saying: „It is not superficial, on the contrary, I feel your research direction and mentality not only correct, but also thorough.” 李牧摆摆手道:“并不肤浅,相反,我觉得你的研究方向以及思路不仅正确,而且深入。” Obtained the Li Mu's affirmation, Chen Tong relaxed finally, before then, he most feared was denied, but now looks like, this worry has been able to eliminate. 得到了李牧的肯定,陈同终于松了口气,在这之前,他最怕的就是遭到否定,不过现在看来,这个顾虑已经可以打消了。 Therefore, Chen Tong humble saying: „Thank the approval of Chief Li, but I really also had need the thorough learn/study the place.” 于是,陈同谦逊的说道:“感谢李总的认可,不过我确实还有许多需要深入学习的地方。” Li Mu looks at he shows a faint smile, said: „Teacher Chen, I sees your present change very much happily, you from have been you to think that now ‚good content’, turned ‚made the market to think good content’, this was a very good signal, because the pioneer can be a cultural worker, can be the philanthropist, can be the artists or various domains experts, but his essence must be a businessman.” 李牧看着他微微一笑,道:“陈老师,我很高兴看到你现在的改变,你现在已经从‘做你认为好的内容’,变成了‘做市场认为好的内容’,这是一个非常好的信号,因为创业者可以是文化人,可以是慈善家、可以是艺术家或者各领域的专家学者,但他本质必须得是一个生意人。” , Li Mu also said: „You looked that our side has all kinds of pioneers, many high-quality personnel, they in the respective domain are very influential expert level characters, may really start an undertaking, majority escapes difficultly the destiny of failure, its basic reason has not become a businessman truly.” 顿了顿,李牧又道:“你看我们身边有各种各样的创业者,这其中有很多高素质人才,他们在各自领域里都是非常有影响力的大拿级人物,可真创业了,大部分都难逃失败的命运,其根本原因就是没有真正成为一个生意人。” Chen Tong frequently nods, said: „Right that Chief Li said that person who makes the content, not only need make the high-quality content and deep content, but must be the user the content and dissemination strength that likes looking at to be stronger, a marketability thorougher content, this needs our content workers first to change the thought that is not itself to think the good content, but makes the market to think that the good content, or has the content of commercial value.” 陈同频频点头,说:“李总说的对,做内容的人,不只是要做优质的内容、有深度的内容,还要做用户喜欢看的内容、传播力更强、市场化更彻底的内容,这就需要我们的内容工作者首先改变思维,不是做自己认为好的内容,而是做市场认为好的内容,或者更有商业价值的内容。” „Right.” Saying of Li Mu approval: „The demand of full understanding market, caters to the demand of market, is the core of commercialization development, through your products plan, I believes that you currently have this consciousness.” “没错。”李牧赞同的说道:“充分了解市场的需求、迎合市场的需求,才是商业化发展的核心,通过你的产品方案,我相信你现在已经有了这个意识。” Chen Tong said: „My products plan, many places are inperfect, does not know that what Chief Li does have to suggest?” 陈同说:“我那个产品方案,很多地方还不够完善,不知道李总有没有什么建议？” Li Mu said: „I approve of you very much to the idea of Blog content downsizing, the seduction that present stage our users face am too many, besides Game, has what product to make the user very much difficultly again in the long time concentrate on , and exclusive use, in this case, the user will gradually lose the patience to the lengthy Blog content, conducts the downsizing to Blog is imperative.” 李牧说:“我很赞同你对博客内容瘦身的理念,现阶段我们的用户面临的诱惑太多,除了游戏之外,很难再有什么产品能够让用户在较长的时间里专注且排他的使用,在这种情况下,用户对长篇博客内容会逐渐失去耐心,对博客进行瘦身已经是势在必行的了。” At this point, a Li Mu thread of conversation revolution, said: „But, this mentality manifests the way to have two types specifically, one type directly conducts the downsizing to Blog of present stage, another type is centered on this idea directly, builds a new product, which type then you do favor?” 说到这里,李牧话锋一转,道:“不过,这个思路的具体体现方式有两种,一种是直接对现阶段的博客进行瘦身,另一种是直接以这个理念为核心,打造一个新的产品,那么你更倾向于哪种？” Chen Tong thought the moment, said: „I favor the former, because the data of Blog present stage is going down hill, if we build a new product alone, that will inevitably create a bigger attack to Blog, such Blog becomes the weak, the way that this left hand hits the right hand, somewhat the meeting results in certain resource.” 陈同想了片刻,道:“我倾向前者,因为博客现阶段的数据在走下坡路,如果我们单独打造一个新的产品,那势必会对博客造成更大的打击,那样的话博客本身就变得更加鸡肋,这种左手打右手的方式,多少会造成一定的资源浪费。” Li Mu said: „I favor the latter.” 李牧说:“我个人更倾向后者。” Chen Tong curious asking: „Why?” 陈同好奇的问道:“为什么呢？” Li Mu said: „Because of the refinement essence, is more relaxed, moreover adaptive that the ratio is reborn forever refines will also be higher.” 李牧说:“因为提炼精华,永远比脱胎换骨来的更轻松,而且提炼出来的适配性也会更高。” Sees Chen Tong unable to understand own meaning suddenly, Li Mu simply said: „Interposing topic, Teacher Chen knows about the military many?” 见陈同一时间不太能理解自己的意思,李牧便道:“插个话题,陈老师对军事了解的多吗？” „Also ok.” Chen Tong said: „In Portal, my many, because the reason initiative and passive contact of occupation some.” “还行吧。”陈同说:“在门户的时候,我多少因为职业的原因主动和被动的接触过一些。” Li Mu nods, asked: „You know that US (America) in the 60's, once developed a model is sr-71 and supersonic reconnaissance aircraft of nickname black bird?” 李牧点点头,问:“那你知道美国在60年代的时候,曾经研制出一款型号为sr-71、绰号黑鸟的超音速侦察机吗？” „Knows.” Chen Tong said: „This airplane Legend, the military fans in the world like it very much very much.” “知道。”陈同说:“这款飞机很传奇,全世界的军迷都很喜欢它。” Li Mu nods, said: „Black bird was worshipped by the Entire world military fans, not only because of its advanced exterior design, its incomparable flying speed and flight altitude, the powerful variable cycle jet engine, the epoch-making titanium alloy fuselage and advanced reduction radar return coating also has the special characteristics pilot pressure flight suit, properly speaking such powerful product, US (America) should make it serve in the army, but in fact, this thing just released from active duty since the 90's thoroughly, you know that is why?” 李牧点了点头,道:“黑鸟之所以被全世界军迷奉若神明,不仅是因为它超前的外观设计,还有它无可比拟的飞行速度以及飞行高度、强大的可变循环喷气发动机、划时代的钛合金机身、超前的降低雷达反射涂层还有特质的飞行员压力飞行服,按理说这么强大的产品,美国应该一直让它在部队中服役,但实际上,这东西刚进入90年代就彻底退出现役了,你知道是为什么吗？” Chen Tong ponders over the moment, said: „Before has seen some analyses, the primary cause should be the usage cost of black bird is too high.” 陈同思忖片刻,道:“之前看到过一些分析,主要原因应该是黑鸟的使用成本太高了。” The Li Mu nod said: „Cost high is an aspect, but many other reasons, for example, the 60's time, the speed of black bird almost surpasses all fighter aircraft even surface-to-air missiles, but to the 90's, the progress of ballistic missile technology had made the black bird speed the advantage reduce greatly, s300 air defense missile that Soviet Union equipped in the 80's officially this makes the black bird start to undertake more and more big threat , if brings dozen of black birds, basically one dozen of ;” 李牧点头说道:“成本高是一方面,但还有很多其他的原因,比如,60年代的时候,黑鸟的速度几乎超过所有的战斗机甚至对空导弹,但是到了90年代,导弹技术的进步已经让黑鸟速度的优势大减,这就让黑鸟开始承担越来越大的威胁,苏联80年代正式列装的的s300防空导弹,如果拿来打黑鸟,基本上一打一个准;” , Li Mu also said: „Again for example, the constant development of satellite technology, lets the detection ability more and more weak of black bird, in this case, doesn't such airplane retire also remains is doing?” 顿了顿,李牧又道:“再比如,卫星技术的不断发展,也让黑鸟的侦查能力越来越鸡肋,在这种情况下,这样的飞机不退役还留着干嘛呢？” Chen Tong understood the Li Mu's meaning finally. 陈同终于明白了李牧的意思。 At this time, Li Mu also said: „But, US (America) person although retired the black bird, various top science and technology and technologies that but they accumulate from Kurotori, were actually refined by them and continually use, you looked that US (America) currently active duty many weaponry have the shadow of black bird, the Boss -2 bomber aircraft, f-22 and f117......, therefore you looked, black bird although did not have, but its merit obtained on other products inherited and carried forward.” 这时候,李牧又道:“不过,美国人虽然退役了黑鸟,但是他们从黑鸟身上积累出的各种顶尖科技和技术,却被他们提炼出来并不断利用,你看美国现在现役的许多武器装备都有黑鸟的影子,b轰炸机、f-22、f117……所以你看,黑鸟虽然没了,但它的优点却在其他的产品上得到了继承与发扬光大。” Chen Tong hesitant moment, somewhat puzzled asking Li Mu: „Chief Li, I understand your meaning, but, Blog did we give up?” 陈同犹豫片刻,有些纠结的问李牧:“李总,我明白您的意思,只是,难道博客我们就这么放弃了？” Li Mu shows a faint smile, said: „The US (America) person has not totally given up the black bird, the extant black bird retained such 12 in doing various experiments besides nasa, other basically entered the flight museum, which flight museum regardless in, it might be considered as the most precious possession, therefore we will not totally give up Blog, we will continue to retain it, but stopped inducting the resources to it, said strictly breeds, rather than gave up.” 李牧微微一笑,道:“美国人也没有彻底放弃黑鸟啊,现存的黑鸟除了nasa保留了那么一两架在做各种实验之外,其他的基本上都进了飞行博物馆,无论在哪家飞行博物馆,它都堪称是镇馆之宝,所以我们也不会彻底放弃博客,我们会继续保留它,只不过停止向它导入资源而已,严格说是放养,而不是放弃。” Chen Tong exploratory asking: „If breeds Blog, then our then key training can be light Blog?” 陈同试探性的问:“如果把博客放养,那么我们接下来重点培养的会是轻博客吗？” Li Mu nods, saying that can not be questioned: „Right! Blog stops blood supply, enters naturally breeds the stage, then we make utmost efforts to develop your ‚light Blog’, but with all due respect, your ‚light Blog’ in my opinion, but also is only a half-finished product, what content you only solved should guide the user to create, but how without solving to guide the user based on this lightweight content, developed the special public relations.” 李牧点了点头,毋容置疑的说道:“没错！博客停止供血,进入自然放养阶段,然后我们全力发展你的这个‘轻博客’,不过恕我直言,你的‘轻博客’在我看来,还只是一个半成品,你只解决了应该引导用户创造什么样的内容,但没有解决如何引导用户在这种轻量化内容的基础上,开展特殊的社交。” Chen Tong blurts to ask: „Public relations?” 陈同脱口问道:“社交？” „Right.” Li Mu said lightly: „You think what thing carefully Blog is? Blog looks like the classroom, each Blog Lord is the teacher who in the classroom keeps saying, one class 45 minutes, he alone sang 40 minutes of one-man show, moreover this period of time did not allow other students to express the opinion, was left over for five minutes to leave the student to inquire or conducts with the student alternately, you have a look at present celebrity Blog, the articles of several thousand characters wrote, the reader had not looked either walked the volume, either looked, many to praise and message, the reader is not only able to conduct with the Blog lord alternately, very difficult to conduct with other users alternately.” “对啊。”李牧淡淡道:“你仔细想想博客是一个什么样的东西？博客就像是课堂,每一个博客主都是课堂上说个不停的老师,一节课45分钟,他一个人唱40分钟的独角戏,而且这段时间不允许其他学生发表意见,然后剩下五分钟留给学生提问或者与学生进行交互,你看看现在的名人博客,几千字的文章写出来,读者要么没看完就走了额,要么看完走了,最多点个赞、留个言,读者不仅无法与博客主进行交互,也很难与其他用户进行交互。” The Chen Tong brain made up in a Xiaketang the scene of teacher teach, suddenly realize, sighed at heart: „A your such saying, the feeling also was really such matter......” 陈同脑补了一下课堂上老师教课的场景,心里恍然大悟,感叹道:“您这么一说,感觉还真是这么回事儿……” Li Mu then said: „Because of the Blog classroom, is not having likely, therefore light Blog must break this limit and shackles, we cannot build the classroom it, even cannot make it have any relations with the classroom, we should build a social occasion it, each person can publish the opinion and everyone to hear others opinion and everyone to establish the social occasion of relation and mutual exchange with everyone.” 李牧接着说道:“正因为博客像课堂,不具备所以轻博客才要打破这种局限与桎梏,我们不能把它打造成课堂,甚至不能让它与课堂有任何关系,我们应该把它打造成一个社交场合,一个每个人都能够发表意见、每个人都可以听到他人意见、每个人与每个人都能够建立联系、相互交流的社交场合。” Chen Tong somewhat said awkwardly: „Chief Li, I understand your meaning probably, but how cannot find out this idea to present with the product.” 陈同有些尴尬的说:“李总,我大概明白您的意思,但想不出这种理念应该怎么用产品来呈现。” Li Mu shows a faint smile, said: „How specifically presents, I will conduct more thorough re-development in your light Blog foundation, with the information flow information demonstration pattern, matches the perfect attention, good friend and interactive system again, comes your light Blog public relations.” 李牧微微一笑,道:“具体怎么呈现,我会在你的轻博客基础上进行更深入的二次开发,采用信息流的信息展示模式,再搭配完善的关注、好友、交互体系,来把你的轻博客社交化。” Speaking of here, Li Mu looks at Chen Tong, teased: „The product true name cannot be light Blog, this name one is not of pleasant to hear, but is the wording relation of Blog is too close.” 说到这儿,李牧看着陈同,调侃道:“不过产品真正的名字就不能叫轻博客了,这个名字一是不好听,而是与博客的字面联系太密切。” Chen Tong hastily asked: „You said that what called?” 陈同急忙问道:“那您说叫什么？” Li Mu said: „Chinese called Weibo (Micro Blog), Weibo (Micro Blog), the original intention was the Weibo (Micro Blog) guest, but our not such foreign propaganda, regarded an entirely new product to push Weibo (Micro Blog) to the user.” 李牧说:“中文名就叫微博吧,微博,本意是微博客,但我们不这么对外宣传,就把微博当成一个全新的产品推给用户。” „Weibo (Micro Blog)......” Chen Tong thought the moment, the approval said: „I thought that this name is good, simple and good to record, catchy.” “微博……”陈同想了片刻,赞同的说:“我觉得这个名字挺好的,简单又好记,朗朗上口。” Then, Chen Tong also asked: „Did that brave writing name call miro Boss log?” 说罢,陈同又问:“那英文名就叫miroblog？” Li Mu said with a smile: „I had just said that log with Blog or Boss has the too close relation in the wording, your miro Boss log and your light Blog have anything to distinguish......” 李牧笑道:“我刚刚才说过,不要在字面上跟博客或者blog有太密切的联系,你这个miroblog和你的轻博客有什么区别……” Chen Tong said ashamed: „Was I took for granted, thought an English literal translation to be able......” 陈同惭愧的说:“是我想当然了,以为英文名直译就可以……” Li Mu said lightly: „Actually English I had thought last night, called titter.” 李牧淡淡道:“其实英文名我昨晚已经想好了,就叫titter。” Chen Tong curious asking: „Why called titter? This word, all of a sudden somewhat is probably strange, is quite uncommon, is what meaning?” 陈同好奇的问:“为什么叫titter？这个词,好像一下子有些陌生,比较生僻,是什么意思？” Li Mu said: „Its meaning is to describe the person or the bird chirp keeping saying, happen to conformed to Weibo (Micro Blog) this you saying that a few words, I said a few words, everyone said the a few words lively scene together.” 李牧说:“它的意思是形容人或者鸟叽叽喳喳的说个不停,正好符合微博这种你说两句、我说两句、大家一起说两句的热闹情景。” „Chirp?” The Chen Tong hear, said with a laugh said: „This word also is really the image! To English for the user of native language, should also feel very kind, is good to record, and freely spoken.” “叽叽喳喳？”陈同听完,笑着说道:“这个单词还真是形象！对英语为母语的用户来说,应该也会感觉很亲切,好记,而且顺口。” Li Mu is asking him: „ Right, you know that titter with our languages, how should translate more appropriate US (America) person's feeling to this word? 李牧笑着问他:“对了,你知道titter用咱们的语言,应该怎么翻译才更贴切美国人对这个词的感受吗？ Chen Tong curious asking: „How to translate?” 陈同好奇的问:“怎么翻译？” „** Talked on endlessly.” “**叨叨。” Remembers the cell phone version website: m. 记住手机版网址:m. Chapter 1488 Weibo (Micro Blog) & titter( p. 1 / 1) 第1488章微博&titter(第1/1页) 『Joins the bookmark, easy reading』 『加入书签,方便阅读』