Attaching great importance toandgenerous of Li Muculturalinheritance, making the leaderson the sceneappreciate.李牧对于文化传承的重视及慷慨,让在场的领导们非常赞赏。Nowadays, the trulyrareentrepreneursowill be heavy, moreover can educatingsogenerously, gives the educational department300,000freevisitquotas that the culturalinheritancelooksevery yearunconditionally, wasthis point was very only scary, the average, was only thisscenic area, student who every daymustreceiveaboutthousandfreevisits, converting the ticket incomealsoabsolutelywasten millionlevels.
这年头,确实少有企业家会把文化传承看的这么重,而且还能够对教育如此慷慨,每年无条件给教育部门三十万个免费参观名额,光是这一点就很吓人了,平均下来,光是这一个景区,每天就要接待近千个免费参观的学生,折算成门票收入也绝对是千万级了。ToLi Mu, more than ten millionticket incomesare notanything, butto the educational department, thistrulyisverygoodeducational resources, mustknow that Yanjingaccepts the totalnumber of students of nine-year compulsory educationnot to haveover1 million, 300,000quotasat leastto guaranteeevery yearover30%studentscanhave the differentextracurriculareducationtohere.
对李牧来说,上千万的门票收入不算什么,但是对教育部门来说,这确实是一个非常好的教育资源,要知道燕京接受九年义务教育的总学生数还没超过一百万,三十万名额至少可以保证每年有超过30%的学生可以到这里来接受不一样的课外教育。person in charge of educational departmentcalculatedslightly, thenhappysaying: „In this case, waits for the old townprojectto face the societyto do businessofficially, ourYanjingcityeducational departmentcan the fixedthreegradesorganize a Water Towncultural historyexperiencein the elementary schoolandjunior middle schoolevery year, for examplesincethat year, organization'spastelementary schoolthird grade, fifth grade and middle school second gradeswamWater Town every year, thistopromotion of oureducation for all-around developmentwork, was a verygoodpromotion!”
教育部门的负责人只是稍稍计算了一下,便高兴不已的说道:“这样的话,等古镇项目正式面向社会营业,我们燕京市教育部门就可以在小学、初中里固定三个年级每年组织一次水镇历史文化体验,比如从那一年开始,每一年都组织当年的小学三年级、五年级、初中二年级游水镇,这对我们素质教育工作的推动,是一个非常好的促进!”Li Munods, says with a smile: „Approvalthank you, we are extremely also honoredto be ablefor the Yanjingcityelementary and middle school students'education for all-around developmentto make contribution.”李牧点点头,笑道:“谢谢您的认可,我们也非常荣幸能够为燕京市中小学生的素质教育尽一份力。”person in charge of culturaldepartmentsaid: „Chief Li, should the performanceteam of yourWater Townproject, be a veryhugelineupin the future? WhatIam interested, do thisgroup of actors, howyouprepareto recruitandgivethemwhattreatment? Ilisten toyourintroduction, at least needs variousdramateams, modern dramasandliving theaterto perform the team and instrumental musicperformanceteam?”
文化部门的负责人说:“李总,将来你们水镇项目的演出团队,应该也是一个非常庞大的阵容吧?我感兴趣的是,这批演员,你准备怎么招募、给予他们什么样的待遇?我听你的介绍,至少要有各种戏曲班子、话剧、舞台剧表演团队以及器乐演出团队吧?”Li Musaidearnestly: „Wehope that canfinddeeply loves the actor and group of folk arttruly, thereforeourpreliminaryideasmustcooperatewithsomedomesticdramateams, the dramacolleges and performancecolleges, the folkculture the domesticbusiness developmentprospectis at present bad, manyfolk artistswill even face the issue that is unable to keep a family, wehopein the futurethrough the Gubei Water Townoveralltourist income, subsidygivesusthesepreciousfolk artists, letstheycaninherit the folk arthereat the same time, canhave a goodincome.”李牧认真说道:“我们希望能够找到真正热爱民间艺术的演员与团体,所以我们初步的想法是要跟国内一些戏曲团队、戏曲院校以及演出院校进行合作,民间文化目前在国内的商业发展前景较差,很多民间艺术家甚至会面临无法养家糊口的问题,我们未来希望通过古北水镇的整体旅游收入,来补贴给我们这些珍贵的民间艺术家,让他们可以在这里传承民间艺术的同时,也同时能拥有一个不错的收益。”Speaking ofhere, Li Mualsosaid: „ Alsoa littleneedsto supplement that iswewill not only support a large numbers offolkperformanceartist, will also inherit the artist of folkcraftsmanship across the countryexcavation, invitesthemtoWater Town, wepay out the wagestothem, supportsthemto bring honor toourfolkcraftsmanship, after for examplewe80, childin childhoodcommondough figurine, candy figureandeggvulture, shadow playandwoodcut......
说到这儿,李牧又道:“还有一点需要补充的,是我们不仅会扶持一大批民间表演艺人,还会在全国各地发掘一些传承了民间手艺的艺人,邀请他们到水镇里来,我们给他们发工资,来支持他们弘扬我们的民间手艺,例如我们八零后孩子小时候常见的面人、糖人、蛋雕、皮影戏、木版画……Thesefolkhandicraftsoncewere found inmain street and small alley, butnow is extremely difficultto see, Ionceheard, ourfolkhandicraftshave the considerable amountto be lost every year, ifOk, Iam willingto retain the soil that takes root intogetherforthem, in the future, Iwill makethesefolkcrafstmenbe found inWater Townmain street and small alley, theydo not needto worry that oneselfcraftsmanshipis unable to keep a family, does not needto be worried that owncraftsmanshipdoes not have the placeto demonstrate;
这些民间手工艺曾经遍布大街小巷,可现在却极难见到了,我曾听人说起,我们的民间手工艺每一年都有相当数量失传,如果可以,我愿意为他们保留一块扎根的土壤,将来,我会让这些民间手艺人遍布水镇的大街小巷,他们再不用担心自己的手艺无法养家糊口,再也不用担心自己的手艺没有地方可以展示;If the touristcanthereforeregain the interest in thesecraftsmanshipin the future, weevencaninvest a sum of moneynearWater Town, opens a folkhandicraftschool, wedisburse moneyto construct, wedisburse moneyto hire the teacher, opensto the publicfree, whowantsto cometo studycanregister, toWanying Real Estate, such a school, the fund that possiblyoneyear of instituteneedsalsoten million/countless, the inheritance that butitcanplayfor the folkhandicraftandcontinues the function, is actually notmoneycanweigh! ”
如果将来我们的游客能够因此对这些手艺重拾兴趣,我们甚至可以在水镇附近投资一笔钱,开设一家民间手工艺学校,我们出钱建设,我们出钱聘请教师,免费向社会开放,谁想来学都可以报名,对万盈地产来说,这样的一间学校,可能一年所需的资金也不过千万,但是它能为民间手工艺起到的传承与延续作用,却根本不是钱所能衡量的!”In the conference roombreaks out the warm applause, these that Li Mu said that alsosaidsimilarlypresentedeachheart, the folkculturaloutflowis serious, if not protectandpromotes, whenmore than ten20yearslater, a lotwe can only sayto the descendantlisten, buttheydid not have the opportunityto seeagain, nowadayssocietyhas been ableto create a day of quantity the value, the productive forceswere above the imaginationhigh, whyinsteadcan'tleave behind the soil that a piececansurvivetothesefolkhandicrafts?
会议室内响起热烈的掌声,李牧所说的这些,也同样说进了在场每一位的心坎,民间文化流失严重,如果再不加以保护和提升,等到十几二十年以后,很多事情我们都只能讲给儿孙听,而他们却再也没机会见到了,现如今的社会已经能够创造天量的价值,生产力之高超乎想象,为什么反而不能给这些民间手工艺留下一片能够生存的土壤?Afterapplause, a leaderaskedLi Mu: „Chief Li, in this case, is the Water Townoveralloperation costhigher than? Toyoursuchdeveloper, as well asotherprojectshareholders, wassomeburdensis excessive?”
掌声过后,一位领导问李牧:“李总,如果这样的话,水镇的整体运营成本就会高出许多吧?对你这样的开发商,以及项目其他的股东而言,是不是有些负担过重了?”Li Mushows a faint smile, said: „ Idid not think that thesedisbursementswill becomeour‚burden’, on the contrary, Ithought that thesewill becomeourwealth, becomesourrichculturalwealth, the old sayingsaidbusiness is business, manymerchantspresentthesefourcharactersfor the motto, butIthought that the merchantshould notalwaysflauntclean that thesefourcharacters, thesefourcharactersshouldundertake the responsibility that abandonallmerchants;李牧微微一笑,道:“我并不觉得这些支出会成为我们的‘负担’,相反,我觉得这些会成为我们的财富,成为我们丰厚的文化财富,古话说在商言商,很多商人将这四个字奉为座右铭,但我觉得商人不应该总是标榜着这四个字,这四个字把一切商人应该承担的责任都抛弃的一干二净;
The entrepreneur of thesecontraryemissionandpollution of the environment, becausebusiness is businessdoes not havecompletelyto arriveto the duty that the emissionfiltrationpurifies;Jerry-built projectconstruction of cheating on labor and materials, isbecausebusiness is businesspursues the profitandembezzlementproject quality, thereforeIfelt, inbusiness, not only the important agreementbusiness, wants the duty of expressing one's opinion candidly and honestly, wemusthaveenoughsocial responsibilities, even ifthesesenses of responsibilitywill makeuslosepart of moneyprofits, therefore, we, sincemustmake the culture travelproject, thensubsidizes the culturewithsomemoneyto come, absolutelyis not the burden. ”
那些违规排放、污染环境的企业家,正是因为在商言商才没有尽到对排放物过滤净化的义务;偷工减料的豆腐渣工程施工者,也是因为在商言商才追求利润、克扣工程质量,所以我觉得,在商不仅要言商,更要言责,我们必须要有足够的社会责任感,即便这些责任感会让我们损失一部分金钱利润,所以,我们既然要做文化旅游项目,那么拿些钱来补贴文化本身,绝对不算负担。”
The Li Munet worthgoes totodaythissituation, does not care about an old cityproject to gaintwohundred million50 million, hewholeheartedlythinks that is to make someunusualreal estate projects, to dohas the profit, to have the Positive Energyreal estate projectto the society, the Water Townprojectis a verygoodbreakthrough point.李牧身家达到今天这个地步,不在乎一个古城项目能赚两个亿还是五千万,他一心想的,就是做一些与众不同的地产项目、做一些对社会有益处、有正能量的地产项目,水镇项目就是一个非常好的切入点。Sinceoneselfmusttake the leadto start the beginning of large-scaleculture travelproject, thatnaturallymustcompletelyarrivetothisindustryshouldresponsibilitycompletely.
既然自己要率先启动大型文化旅游项目的先河,那自然要对这个产业尽到应尽的责任。To any industry, it the shapeat the beginning ofstart, canplay the importantroleto the followingentireindustrial development.
对任何一种产业而言,其在起步之初的形态,对后续整个产业发展会起到至关重要的作用。
The previous lifeBoss Mae-Commerceempiretosell the falseopening, in the latermore than tenyears, the Chinae-Commerceindustrycannotsuspendto sell off the falsegene, the youngsellersells the vacationsandthree partiesto move into the enterpriseto sell the false and verticale-Commerceself-managementgenuine and faketo mixto sell, even the officialflagship storealsooncehad/left the cash saleto be false, thisis the abnormalopeningfor the far-reaching significance that the entireindustrybrings, behind, wheneversomepeoplestep ine-Commercetime, hecanthink an issue, full that the person who thesesold the counterfeit goodslong agohas gained, why can't Isamesell the counterfeit goodsaccumulationwealthwiththem?上辈子马老板的电商帝国以售假开局,之后的十几年里,华夏电商行业都没能摆脱售假的基因,小卖家售假、三方入驻企业售假、垂直电商自营真假混卖,甚至官方旗舰店也曾出现售假,这就是畸形开局为整个行业带来的深远影响,以至于后面每当有人涉足电商的时候,他都会想一个问题,那些早些年卖假货的人早就赚的盆满钵满,我为什么不能跟他们一样卖假货积累财富?Like this negativeexamplefunction, will at least puzzle the Chinae-Commerceindustry30years, forms the comprehensiveattack of onlineofflineuntil the law, canceasein the bigdegreecertainly.
这样的负面榜样作用,至少将困扰华夏电商行业三十年,直到法律形成线上线下的全面打击,才能在绝大程度上杜绝。Li Mufirststeps in the culture travelreal estate project, whatcanforesee, if the Gubei Water Townprojectsucceededinownhand, definitelywill obtainimitationacross the country, the innumerablelocal governments and real estateenterprises and travelinggroupwill look atthisdomain, in the next several years, across the countryold cityold town might spring up everywhere.李牧初次涉足文化旅游地产项目,可以预见的是,如果古北水镇项目在自己手中成功了,必然会得到全国范围内的效仿,无数地方政府和地产企业、旅游集团都会把目光转向这个领域,很可能在未来几年时间里,全国各地古城古镇遍地开花。Thisis the good deed, the tourism projectafter all is very healthyindustry, cancreate the income, to provide the employment post, to stimulate the provincial economymassively, green . Moreover the earning cycleis long.
这本身是好事,旅游项目毕竟是非常健康的产业,能大规模创造收益、提供就业岗位、拉动地方经济,绿色环保,而且收益周期长。However, ifcarries out the culture travelprojectcommercializes, is easymakes the culture travelprojectlose„culture” the element, butturnedcommercialtourism project that is playing the culturalsignboard, if an old cityfloodsis being from the righteousness the small commodity, to flood the hotel, restaurant and barhigh price, everywhereis the debaucheryandbright and beautiful spring day, peopleswarmtohereonlytoseekmeetcolorfully, whatrelationsthenitand„culture”alsodoes have?
但是,如果把文化旅游项目搞得过于商业化,就容易让文化旅游项目失去“文化”的元素,而变成了打着文化招牌的商业旅游项目,如果一个古城充斥着产自义呜的小商品、充斥着高价的酒店、餐馆、酒吧,到处是灯红酒绿、莺歌燕舞,人们蜂拥到这里只为寻找艳遇,那它和“文化”还有什么关系?Iffrom a different angle, Wanying Real Estatecanconstructonetrulyto have the culturalinheritance, to fill with the cultural atmosphereGubei Water Town the tourism project, across the countrygovernments, travelingandreal estateenterprise, whenseesthisproject, subconscious believes that Wanying Real Estatethistype„traveling+culture” the operator schema, is the employedstandard of thisindustry, ifoneselfwantto launch a similarproject, mustcomplete the cultural industrylayout, plays the culturalsign.
换一个角度来看,如果万盈地产能够把古北水镇建设成一个真正有文化传承、充满文化气息的旅游项目,全国各地政府、旅游、地产企业在看到这个项目的时候,下意识的就会认为,万盈地产这种“旅游+文化”的操作模式,就是这个行业的从业标准,如果自己想启动一个同样的项目,也要做好文化产业布局,打好文化牌。So long ascanestablishsuchconsciousnessto the successor, thenLi Mu believes that the old cityold town that in the futureacrossChinaemerges, canpracticaleffective, conducts the protection and propagandapromotionto the traditional culture and folkculture, but after suchprojectare many, couldmakegraduallyimpetuous, graduallyreceivesJapan & South Korea and WesterncultureinfluenceChinapeoplefalls in love withourtraditional culture, Li Mudoes not want the Westernculturemakesdivision of the heightin the ChinacultureandJapan & South Koreaand, heis onlypurefeeling, the Japan & South Koreaculture and Westernculturecanbe popularinChina, thisnotissue, but the Chinacultureat leastcannotinChinaown. On the landwas rushed to the horncorner.
只要能够给后来者建立起这样的意识,那么李牧相信,未来华夏各地涌现出来的古城古镇,都能够切实有效的,对传统文化、民间文化进行保护和宣传推广,而这样的项目多起来之后,说不定能让逐渐浮躁、逐渐受日韩与西方文化影响的华夏人民重新爱上我们自己的传统文化,李牧并非想在华夏文化与日韩、西方文化中做个高低之分,他只是单纯的觉得,日韩文化和西方文化可以在华夏流行,这没问题,但华夏文化至少不能在华夏自己的土地上被赶到了犄角旮旯。
The cityleadersafterlistening toLi Mu'sreport, understandstrulyLi Mumustmake the trueintention of culture travelproject, manysimilarprojectswere saying that „cultureputs up a stage, economyto perform”, butmanyprojectsin the execution, always the economyopenchoke, the directimpatientgoing downstage, hugged the audienceto go, threw after the stageto the braindisregarded, the culturelaid the foundationto the economic development, but after economic development, has not then drawncultural.
市领导在听完李牧的汇报之后,真正明白了李牧要做文化旅游项目的真正用意,很多类似的项目都在说“文化搭台、经济唱戏”,但是很多项目在执行的时候,总是经济一开呛,就直接迫不及待的走下舞台、拥抱观众去了,把舞台丢到脑后不管不顾,文化给经济发展奠定了基础,但经济发展之后并没有回头拉文化一把。Now, the Wanying Real EstateWater Townprojectwas determined that makes a culture and economyputs up a stage the depthbundleattempt that andperforms together, to the development of domesticentireculture traveleconomy, has vitalexamplesignificance, therefore the cityleaderinnermost feelingsbecometoWater Townthisculture travelprojectattach great importance.
现在,万盈地产的水镇项目决心做一个文化与经济一起搭台、一起唱戏的深度捆绑尝试,对国内整个文化旅游经济的发展,都有着非常重要的榜样意义,所以市领导内心对水镇这个文化旅游项目变得更加重视。
The municipal governmentleaderssaid: „Since the Wanying Real EstateWater Townprojectmustraise the flag of culture travel, weas the local government, naturallymustgiveallsupportin one's power, the nextmunicipal governmentwill coordinatein the key universityrelationwithYanjingmunicipal district, comprised ofonetopic-based group the majoruniversityrelatedspecializedoutstandingprofessors, does a cultureto reorganize the relatedwork of retreatment, inourChinahistoryis familiarscreens the historical story and culturalwork that selectsonebatchto suit conducts the contents of second processingcreations, reorganizes, supplements with the processing, is compliled into booksagain, feeds speciallythisprojectto use;”
市政府领导开口说:“既然万盈地产的水镇项目要扛起文化旅游的大旗,那我们作为地方政府,自然要给予一切力所能及的支持,下一步市政府会牵头跟燕京市辖区内的重点高校联系,由各大高校相关专业的优秀教授组成一个课题组,来做一个文化整理再加工的相关工作,把我们华夏历史上耳熟能详的历史故事、文化作品进行筛选,选出一批适合进行二次加工创作的内容,整理出来,辅以加工,再整理成册,专供这个项目使用;”„Moreover, education for all-around developmentthissignificanceis great, the municipal governmentwill dial a fundspecially, is usedto support the elementary and middle school students of Water Townprojectto educateextracurricularly, on the one handsubsidizesWater Town, on the one handsubsidyeducational departmentsas well asvariousschools, sinceWan Yingsolved for a year the freevisitquotas of 300,000studentteachers, webear this transportationcost of every year300,000peopleround-tripscenic areaas well asdiningsubsidy at leastonefood, thiswewill set upspecial funds, before the scenic areastarts doing businessis carried out.”
“另外,素质教育这一块的意义非常重大,市政府会专门拨一笔款项,用来支持水镇项目的中小学生课外教育,一方面补贴水镇本身,一方面补贴教育部门以及各所学校,既然万盈解决了一年三十万学生老师的免费参观名额,那我们就负担这每年三十万人次往返景区的交通成本以及至少一顿饭的就餐补贴,这个我们会设立一个专项资金,在景区开业之前落实到位。”Then, the leadershipalsosaidtoperson in charge of educational department: „In the futureWan Ying and municipal governmentjointlysubsidy, supports300,000elementary and middle school studentsto have the extracurriculareducation of cultural historytoWater Townevery year, the educational department must superviseeachschool, strictlyforbidsanyschoolfor this reasonunreasonable service!”
说罢,领导又对教育部门的负责人说:“将来万盈和市政府共同补贴,来支持每年三十万中小学生到水镇接受历史文化的课外教育,教育部门也要监督好每一所学校,严厉禁止任何学校以此为由乱收费!”
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