RINAPE :: Volume #15

#1459: Gives you 24 hours

LNMTL needs user funding to survive Read More

looks at Larry Page incomparably bitter and astringent expression, Li Mu in some instance, but also really moved the little compassion. 看着拉里・佩奇无比苦涩的表情,李牧在某一个瞬间,还真动了一点点的恻隐之心。 Was reasonable, really should not bully the honest and good-natured person. 讲道理,真不该往死里欺负老实人。 Oneself want 10%, others this time comes also on very gave 10%, didn't this fit in easily happily ? 自己想要10%,人家这次来也很上道的给了10%,这不就一拍即合、皆大欢喜了吗？ But see others honestly, to know others to instigate, the preparation increases price temporarily, the opens the mouth wants 15%, sits the starting price, this matter is a little truly cruel. 可自己看见人家老实、知道人家怂,就准备临时加码,张口就要15%,坐地起价,这事儿确实有点残忍。 But, this thought only passed the flash, vanishes into thin air thoroughly. 可是,这种念头仅过了一瞬间,就彻底烟消云散。 In the capital market, where holds true to say? 在资本市场上,哪有什么理可讲？ Truly to capital market, law not that easy-to-use, otherwise did not need existence of so many supervisory department and organization. 真正到了资本市场上,连法律都不那么的好使,否则也不需要那么多监管部门与机构的存在了。 Moreover on the other hand, is not all bullied is the honest and good-natured people, is not all technical dwellings is the honest and good-natured people, these appearances harmless is not the honest and good-natured person. 而且话说回来,不是所有被欺负的都是老实人,也不是所有技术宅都是老实人,那些面相无害的更不是什么老实人。 Jobs was also bullied by the board of directors because of the same stock same power long ago, is he an honest and good-natured person? 乔布斯早些年也因为同股同权而被董事会欺负,他是老实人吗？ ro Boss and Chief Ma are the early technical dwelling, are the honest and good-natured people? robin和马总都算是最早期的技术宅,他俩是老实人吗？ Mark Zuckerberg grows looks like who can bully two pitiful creatures in the school, is he an honest and good-natured person? 马克・扎克伯格长得就像是在学校里谁都能欺负两下的可怜虫,他是老实人吗？ In other words, honest and good-natured person who in the capital market where comes? Looks for the honest and good-natured person in this, looks for the nature of wild panda with US (America), this thing does not produce here from the start! 换句话说,资本市场里哪来的老实人？在这找老实人,跟去美国找野生大熊猫的性质一样,这东西压根不在这儿产啊！ After unloading the short moral burden, Li Mu sized up seems snatched the wife generally to be sorrowful Larry Page, showed a faint smile, tricks saying: „ Larry, Muye Science and Technology buys stock in Google, brings three huge good news to you immediately: 卸下短暂的道德负担之后,李牧打量着仿佛被抢了老婆一般哀愁不已的拉里・佩奇,微微一笑,忽悠道:“拉里,牧野科技入股谷歌,会立刻给你们带来三个巨大的利好消息: First, the search current capacity increases sharply, the Google core business welcomes the exponential order to grow immediately ; 第一,搜索流量激增,谷歌的核心业务立刻迎来指数级增长; Second, the outlook of capital market to Google will be more confident, because is most likely to threaten your industry giant, will soon become your ally ; 第二,资本市场对谷歌的前景会更有信心,因为最有可能威胁到你们的行业巨擘,即将成为你的盟友; Third, Google will be stabler in the superior industry of search engine domain, Yahoo is also good, Microsoft, so long as Google has me, their two will not threaten the development of Google. ” 第三,谷歌在搜索引擎领域的行业优势将更加稳固,雅虎也好、微软也罢,只要谷歌有我在,他们两个都不会威胁到谷歌的发展。” Li Mu said these, eye looks at Larry Page accumulated the strongly fragrant expression to have some relaxed, then knows that said his heart, Li Mu sat the straight body later, inclines in the direction that Larry Page was at slightly some, said in the good friend sincere tone: „Larry, thinks, what these three points do mean to Google? It means that Google will become Muye Science and Technology in search engine, means that the Google estimate value will be raised rapidly, means that your next year IPO, will obtain better capital market estimate value, you give to I 15% stocks now with low price, seems like that you lost part of benefits short, but you think, has me, next year your ipo, the market value compared with expected will at least promote 50%, I make money, you make money, this is the significance of cooperation for win-win situation.” 李牧说完这些,眼看着拉里・佩奇积郁的表情有了些许缓和,便知道说中了他的心坎,随后李牧坐直身体,稍稍向着拉里・佩奇所在的方向倾斜些许,以好友推心置腹般的语气说道:“拉里,想一想,这三点对谷歌来说意味着什么？它意味着谷歌将成为搜索引擎中的牧野科技,意味着谷歌的估值将快速提升,意味着你明年的上市计划,会取得更好的资本市场估值,你们现在低价转让给我15%的股份,看似你们短线损失了一部分利益,但是你想想,有我在,明年你们ipo,市值至少比预期提升50%,我赚钱,你们更赚钱,这就是合作共赢的意义。” Larry Page silent long time, slightly nodded. 拉里・佩奇沉默良久,微微点了点头。 although at heart very extorted angers, but Larry Page also understands, Li Mu said not wrong, accepts his condition, to Google means that will be better and be quicker, safer development trend space, long-time, this will be a very cost-effective business, will accept it, Google may guarantee that over the next five years the industry's first position will not be affected, Yahoo thinks that will make the search, Microsoft also thinks will make the search, to Google, these will be the huge potential threats, but if Li Mu will stand in Google behind, what Yahoo and Microsoft were considered as? 虽然心里很有一种被敲诈勒索的愤怒,但拉里・佩奇心里也明白,李牧说的一点都没有错,接受他的条件,对谷歌来说意味着更好、更快、更安全的未来发展空间,长久来看,这是一桩非常划算的买卖,接受它,谷歌未来五年可保证行业第一的位置不受影响,雅虎想自己做搜索,微软也想自己做搜索,对谷歌来说,这些都是巨大的潜在威胁,但如果李牧站在谷歌身后,雅虎和微软又算得了什么？ Yahoo current capacity already by far compared with Muye Science and Technology, but Microsoft although has the giant user community on the floor software, but the floor software leaves the normal demand of user too is too far after all, transforms compared with the user viscosity and user with YY, Microsoft simply is the trash, if Google can attain the Muye Science and Technology current capacity support, then these two big opponents in the future nothing to be afraid. 雅虎的流量已经远远比不过牧野科技,而微软虽然在底层软件上有巨大的用户群体,但底层软件毕竟离用户的正常需求太远太远,跟yy比用户粘度以及用户转化,微软简直就是渣渣,如果谷歌能够拿到牧野科技的流量支撑,那么这两大对手将来都不足为惧。 Thinks of here, Larry Page opens the mouth saying: „Chief Li, 15% percentage points, I alone cannot take responsibility, gives me troublesome time, I need to go back to discuss with the Google board of directors.” 想到这儿,拉里・佩奇开口道:“李总,15%个百分点,我一个人是做不了主的,麻烦给我一点时间,我需要回去跟谷歌的董事会一起讨论。” Li Mu nods, says with a smile: „Discussion does not have the issue, but the speed must, I not have the too much time to consume quickly waits for the decision of Google here, therefore please give me in 24 hours an explicit answer.” 李牧点了点头,笑道:“讨论没问题,但速度要快一点,我没有太多时间耗在这里等谷歌的决定,所以请在24个小时内给我一个明确的答复。” „24 hours?” Larry Page a little lacks self-confidence. “24个小时？”拉里・佩奇有点没底。 To him, he has acknowledged that the punishment is deserved, he is willing to accept the Li Mu robber's general request, thus received exchange for Google having a better future, but he did not determine that the other directors and shareholders of board of directors can comply, after all everyone must dilute 15% stocks to Li Mu, moreover is beyond is below the price of current price on market, this was equal to that everyone shears the meat to feed together to Li Mu. 对他自己而言,他已经认栽了,他愿意接受李牧劫匪一般的要求,从而换取谷歌有一个更好的未来,但他不确定董事会的其他董事、股东会否答应,毕竟大家要稀释15%的股份给李牧,而且是以远低于市场价的价格,这等于是大家一起割肉喂给李牧。 To the Google founding team, shears the feeling of meat is also not the unusual pain, but to just entered Google soon shareholder, this very anxiety. 对谷歌创始团队来说,割肉的感觉还不是非常的痛,但对刚进入谷歌不久的股东来说,这就很肉疼了。 Draws an analogy, Google now the estimate value approximately in 100 hundred million USD about, supposed that the shareholder several months ago at 80 hundred million USD estimate values, buys stock in the Google 10% stocks, this 10% stocks altogether consume 8 hundred million USD, now, he has not made money, must take 15% in 10% stock, sold to Li Mu at 60 hundred million USD estimate values, this in other words, he must put out 1.5 percentage points, received exchange 9000 ten thousand USD cash, but these 1.5 percentage points, were he just spent 1.2 hundred million USD to buy. 打个比方,谷歌现在估值大约在100亿美元左右,假设有一个股东在几个月前以80亿美元的估值,入股谷歌10%的股份,这10%的股份一共耗费八亿美元,现在,他还没有赚到钱,就必须要把10%股份中的15%拿出来,以60亿美元的估值卖给李牧,这也就是说,他必须要拿出1.5个百分点,来换取9000万美元现金,可这1.5个百分点,是他刚花了1.2亿美元买回来的。 To such shareholder, loses money three Ten Million USD also not biggest problems directly, the biggest problem is, Google must go on the market quickly, at this time, all stocks were the exceptionally precious original stocks, might the listing the Google market value break through 400 hundred million USD six months later, by that time, 1.5 percentage points were 6 hundred million USD market values. 对这样的股东来说,直接亏损三千万美元还不算最大的问题,最大的问题是,谷歌很快就要上市,这个时候,所有的股份都是异常珍贵的原始股,有可能上市半年之后谷歌市值就会突破400亿美元,到那个时候,1.5个百分点就是六亿美元市值。 Side 1.5 points in the hand, after waiting goes on the market, to have the opportunity to reach 6 hundred million USD market values ; Side is forced to float 1.5 points owes 30 million prices to hand over to Li Mu, the average person is also really convinced to choose the latter very much difficultly. 一边是把1.5个点拿在手里,等上市之后有机会达到六亿美元的市值;一边是把1.5个点被迫以浮亏3000万的价格转手给李牧,一般人还真的很难被说服去选择后者。 Li Mu also knows that Larry Page wants to convince Google all shareholders is not easy, therefore he said to Larry Page: „Larry, told all your shareholders, do not imagine me becomes blocks the way to rob and threaten you to say in the rugged mountain road, if did not put out a safe passage money, can not through robber, but must imagine me becomes has a boss of personal highway, you can only the difficult vanguard in the rugged mountain road, but I give your second choice now, this choice paid to my certain expense, I can let you fast vanguard from my highway, this option in you, decision that therefore, you must make only, on was. The choice continues the limping vanguard in the mountain road, opens my highway directly.” 李牧也知道拉里・佩奇想要说服谷歌所有的股东不容易,于是他对拉里・佩奇说:“拉里,告诉你们的所有股东,不要把我想象成在崎岖山路里拦路抢劫、威胁你们说如果不拿出一笔买路财,你们就不得通过的劫匪,而是要把我想象成拥有一条私人高速公路的老板,你们原本只能在崎岖山路里艰难前行,但现在我给了你们第二个选择,这个选择就是支付给我一定的费用,我可以让你们从我的高速公路上快速前行,这个选择权在你们,所以,你们唯一要做的决定,就是选择继续在山路中蹒跚前行,还是直接开上我这条高速公路。” Nod of Larry Page deep is so, Li Mu this analogy is truly appropriate, Google had not been truly compelled to with Li Mu cooperate, Li Mu gave Google one to be expensive, but Google in the choice that the heart deep place is not truly willing to miss. 拉里・佩奇深以为然的点了点头,李牧这个比喻确实很恰当,谷歌确实从来都没有被逼着必须跟李牧合作,李牧只是给了谷歌一个价格昂贵,而谷歌在内心深处又确实不愿错过的选择。 Since this, that can only go back to communicate with the Google board of directors again well. 既然这样,那就只能回去跟谷歌的董事会再好好沟通一下了。 However, time window, only then 24 hours, Larry Page somewhat worried, does not know in such short time, can make the board of directors accept Li Mu's this asking price. 不过,时间窗口只有24个小时,拉里・佩奇有些担忧,不知道这么短的时间内,能否让董事会接受李牧的这个要价。 Therefore, Larry Page stands up hurriedly, said to Li Mu: „Chief Li, the time press, I must first say goodbye.” 于是,拉里・佩奇匆忙站起身来,对李牧说道:“李总,时间紧迫,我得先告辞了。” Li Mu nods: „I and others your news.” 李牧点点头:“我等你消息。” Larry Page said: „Ok, I will give your final answer after 24 hours.” 拉里・佩奇道:“ok,我会在24小时之后给您最终的答复。” ...... …… After Larry Page said goodbye, Li Mu starts to make both kinds of preparation immediately. 拉里・佩奇告辞之后,李牧立刻开始做两手准备。 If Google accepts to ask a price, happy, oneself do not need to reassign the energy to go to make war with him directly ; 如果谷歌接受要价,皆大欢喜,自己也不用抽调精力去跟他正面开战; If Google does not accept to ask a price, with own temperament, will not back off accepts 10% again, that at the worst with Google just a wave, principle and for the search engine market future huge dividend to maintain oneself keeping promises, oneself must with Google just this wave, even if just did not die for a short time he, must just his half remnant! 如果谷歌不接受要价,以自己的脾气,绝不会退而求其次再接受10%,那就大不了跟谷歌刚一波,为了保持自己说一不二的原则、为了搜索引擎市场未来的巨大红利,自己都必须要跟谷歌刚这一波,哪怕一时半会刚不死他,也要刚他个半残！ Therefore, Li Mu in view of the second situation, combed three plans. 于是,李牧针对第二种情况,梳理了三个方案。 The first type, looks for ro Boss in directly, is clear to request him to open the patents and technologies of Baidu all search engines to Muye Science and Technology. In return, oneself will divide the domain with him, oneself can the China market, even Chinese search market leaves Baidu, oneself take remaining, after all oneself are also the Baidu shareholder, not possible to compel the dead end Baidu. Meanwhile, oneself must to ro Boss in certain dividend, after he opens all patented technologies, oneself will establish a Muye Search subsidiary company to make the search business, complete fund by the Muye Science and Technology disbursement, but to the Baidu 20% stock shares as the compensation, then makes Baidu share some work of operation development, eases the Muye Science and Technology technical pressure. 第一种,直接找robin,明确要求他向牧野科技开放百度所有搜索引擎的专利、技术。作为回报,自己会跟他划分地盘,自己可以把华夏市场,甚至中文搜索市场都留给百度,自己拿剩下的,毕竟自己也是百度的股东,不可能把百度逼上绝路。同时,自己也要给robin一定的红利,他开放所有的专利技术之后,自己会成立一个牧野搜索的子公司来做搜索业务,全部资金由牧野科技支出,但给百度20%的股份份额作为补偿,然后让百度来分担部分运营开发的工作,缓解牧野科技的技术压力。 As the matter stands, Baidu became the Muye Science and Technology mercenary, launches the attack with oneself to Google, then shares the war dividend ; 这样一来,百度就成了牧野科技的雇佣兵,跟着自己向谷歌发动进攻,然后分享战争红利; The second type, cooperates with Yahoo or Microsoft, since these two companies are interested in making the search, then Google is everyone's common enemy, when the time comes Muye Science and Technology can with these two company one of them cooperation search engine businesses, Muye Science and Technology provide the current capacity support, the opposite party provides the technology and hardware support ; 第二种,跟雅虎或者微软合作,既然这两家公司都有兴趣做搜索,那么谷歌就是大家共同的敌人,到时候牧野科技可以跟这两家公司其中之一合作搜索引擎业务,牧野科技提供流量支持,对方提供技术和硬件支持; This pattern, was equal to that Li Mu seeks for a weight/quantity enough strategic alliance, both sides dispatch troops , the combat teamwork to attack Google together, the advantage can in the big degree reduce the pressures of Muye Science and Technology many combats, the benefit space that the shortcoming must sell is big, at least needs to achieve 40%, even 49% ; 这种模式,等于李牧寻找一个分量足够的战略盟友,双方共同出兵、协同作战来进攻谷歌,好处是可以较大程度上减轻牧野科技多线作战的压力,缺点是要出让的利益空间较大,至少要达到40%,甚至49%; The third type, does a search engine alliance simply, oneself can draw Baidu, Microsoft and other Yahoo even interested internet Corporation, everyone establishes a completely new company, to develop a search engine to come out and promote this search engine together together, this search engine priority is to get rid of Google, after waiting for Google to be killed, everyone again enjoying benefit ; 第三种,是自己干脆搞一个搜索引擎联盟,自己可以把百度、微软、雅虎甚至其他有兴趣的互联网公司都拉进来,大家一起成立一个全新的公司、一起开发一个搜索引擎出来、一起去推广这个搜索引擎,这个搜索引擎首要任务是干掉谷歌,等谷歌被干掉之后,大家再坐享利益; The pattern of alliance, can reduce military of Muye Science and Technology on search engine to invest to the full, many unions can also pick up the development speed of search engine, the core competitiveness of promotion search engine, but the shortcoming is also very obvious, the person of participation are more, the cake of dividing are more, finally falls in own, perhaps did not have many, but the bonus was so , the inevitable ratio took the Google 10% stocks to be much better. 联盟的模式,可以最大程度减少牧野科技在搜索引擎上的兵力投入,多家联合也能加快搜索引擎的发展速度,提升搜索引擎的核心竞争力,不过缺点也很明显,参与的人越多,分出去的蛋糕就越多,最后落在自己手里的,恐怕就没多少了,不过饶是如此,也必然比拿谷歌10%的股份要好得多。
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