RINAPE :: Volume #15

#1446: You for acting cool

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Li Mu suddenly „your idiot”, Elon Musk scolded stupidly. 李牧忽然一句“你这个蠢材”,把埃隆・马斯克骂傻了。 His didn't expect Li Mu will make such strong response and attack to oneself unexpectedly, each character in Li Mu mouth, like the shell of bombardment in his self-confidence, he thinks own self-confidence already enough powerful, but explodes him to realize until the Li Mu's shell, own self-confidence has collapsing at the first blow how. 他没想到李牧竟然会对自己做出这么激烈的回应和抨击,李牧口中的每一个字,都如同轰击在他自信心上的炮弹,他自以为自己的自信心已经足够强大,但直到李牧的炮弹炸过来他才意识到,自己的自信心有多么的不堪一击。 Li Mu not immediately to Elon Musk explained oneself scolded his reason, but is lost in thought. 李牧没有立刻向埃隆・马斯克解释自己骂他的原因,而是陷入了沉思。 Through Elon corporate planning of Musk to making automobile, Li Mu understands a truth, that is: awesome person also not where awesome, in certain domain extreme awesome people, easier at the mistake that certain domains violate the extreme fool. 通过埃隆・马斯克对造汽车的整体规划,李牧明白一个道理,那便是:牛逼人也绝不是哪里都牛逼的,越是在某些领域极端牛逼的人,越容易在某些领域犯下极端傻逼的错误。 Hundred years ago Ford knows that the automobile manufacture must form the versatile strong line production, this inside assembly line is not a key point, the true key point is versatile, Elon Musk actually does not know. 百年前的福特都知道汽车制造要形成通用性强的流水线作业,这里面流水线并不是重点,真正的重点是通用性强,埃隆・马斯克却不知道。 With the zippo example, zippo, if builds a production line for each cigarette lighter, that is also the line production, but, was this even advanced? 就拿zippo的例子来说,zippo如果为每一款火机都搭建一个生产线,那也是流水线作业,但是,这样就算是先进了吗？ Because the versatility of this assembly line is extremely bad, so long as won't sell of some model of product in the market, must discard for its necessary production line, if zippo uses this line production, will soon go bankrupt. 由于这种流水线的通用性极差,只要某一款产品在市场上卖不动了,为它配套的生产线就要报废,如果zippo采用这种流水线作业,用不了多久就会破产。 Reasons for this include, the product updates is quick, but the technology updates is slow! 究其原因,产品换代是很快的,但技术换代是缓慢的！ zippo cigarette lighter so many designs, somewhat were popular for a half year on the won't sell, but the zippo cigarette lighter design structure, the fabrication technology and technology, are for dozens years will not actually have the great change, steadily will only develop slowly, therefore, the versatile strong production line became the key in this case. zippo火机那么多款式,有些流行了半年就卖不动了,但zippo火机的设计结构、制造工艺与技术,却是几十年来都不会发生重大变化的,只会缓慢稳步发展,所以这种情况下,通用性强的生产线就成了关键。 The similar production line, the market is popular this design, goes full speed ahead to produce this type, the market is popular another time, goes full speed ahead to produce another type immediately, product iteration fast, but will not have the influence on the platform, this is the key of development. 同样的生产线,市场流行这种款式,就开足马力生产这种,市场流行另外一种的时候,就立刻开足马力生产另一种,产品飞快的迭代,但都不会对平台产生影响,这才是发展的关键。 But, Elon Musk can think that produces the new energy automobile, actually cannot think that must for own new energy automobile plan, develop one set of versatile strong production platform. 可是,埃隆・马斯克能想到造新能源汽车,却想不到要为自己的新能源汽车计划,开发一套通用性强的生产平台。 Moreover, Elon Musk had not even considered the importance that product iteration, each stage is only a model? This idea in the automobile manufacture domain is really pure, does not conform to the Hyundai / modern industry the basic logic. 而且,埃隆・马斯克甚至没考虑到产品迭代的重要性,每个阶段只有一款车型？这个想法在汽车制造领域实在是过于单纯,根本不符合现代工业的基本逻辑。 Li Mu recalled carefully, the Tesla 08 years to 12 years, four years in only has roadster ; 李牧仔细回想了一下,特斯拉08年到12年,四年时间里就只有一款roadster; In 12 years to 15 years of these three years time, only has model-s ; 12年到15年这三年时间里,只有一款model-s; Seven years two models of car(riage)s truly somewhat made laugh, Elon Musk should also realize oneself once pure at that time, therefore picked up the new model promotion speed slightly, 15 years promote the model-x , 16 year to promote model-3, in the Tesla more than ten years of development time, altogether produced these four models. 七年两款车确实有些搞笑了,埃隆・马斯克在那个时候应该也意识到了自己曾经的单纯,所以稍微加快了新车型的推出速度,15年推出model-x,16年推出model-3,特斯拉十多年的发展时间里,一共就造了这四款车型。 Moreover what is most awkward, model-3 although obtained the huge order, because the capacity is serious, is unable to raise the delivery speed, at that time Tesla started to go all out to improve the capacity, to go all out to realize platform, already late. 而且最尴尬的是,model-3虽然得到了庞大的订单,但因为产能严重不足,迟迟无法提升交付速度,那个时候特斯拉开始拼命提升产能、拼命实现平台化,已经晚了。 It seems like that Elon Musk biggest problem, from the beginning without not building own automobile manufacture foundation, but is he absolutely would have no to comb to be clear about own ideological mode. 看来,埃隆・马斯克最大的问题,不是在一开始没有搭建起自己的汽车制造基础,而是他根本就没有梳理清楚自己的思维模式。 After quite a while, Li Mu takes up own zippo, lit a cigarette, pulled out several, in holds appreciatively to begin zippo, while to Elon Musk said: „Elon, you biggest problem, is self-confident manifests stupid.” 半天之后,李牧拿起自己的zippo,点燃了一支香烟,抽了几口,才一边把玩着手里的zippo,一边对埃隆・马斯克说:“埃隆,你最大的问题,是过于自信以至于体现的过于愚蠢。” Then, Li Mu also said: „No merchant, can fight all over unmatched in the world with a model of product, on the imperial capital cannot achieve, otherwise, Holy Bible should every be in the world right.” 说完,李牧又道:“没有任何一个商人,能用一款产品打遍天下无敌手,上帝都做不到,否则的话,圣经应该全世界人手一本才对。” Elon Musk wants to explain for oneself, he said: „Chief Li, I thought that our visions from the beginning cannot put that greatly, we establish Tesla, to not let entire world everyone buys Tesla, we are impossible to achieve, therefore I felt, we should produce a model of high-performance electric race car, making the entire world realize that the infinite potential of electric car, this has confidence to achieve, that team that after all we purchase has used the battery and electrical machinery, making a car(riage) break through 0-60 miles increasing speed in four seconds.” 埃隆・马斯克想为自己解释,他说:“李总,我觉得我们一开始的眼光不能放得那么大,我们创立特斯拉,不是为了让全世界每一个人都买一辆特斯拉,我们也不可能做得到,所以我觉得,我们应该造一款性能优异的电动跑车,让全世界意识到电动车的无限潜力,这是非常有把握做到的,毕竟我们收购的那个团队已经用电池和电机,让一辆车在四秒钟的时间里就突破了0-60英里的提速。” Li Mu shakes the head slightly, said: „To say the least, God also knows that he is impossible entire world each to become his believer, but he sent out his missionary to entire world each corner, Elon, you know that what truth this inside does contain?” 李牧微微摇了摇头,说:“退一步说,上帝也知道他不可能让全世界每一个人都成为他的教徒,但他还是向全世界每一个角落派出了他的传教士,埃隆,你知道这里面蕴含着一个什么道理吗？” Elon Musk looks at Li Mu, is bewildered, because was denied by Li Mu overall, the condition of his whole person somewhat is absent-minded, in has been thrown into confusion at heart. 埃隆・马斯克看着李牧,一脸茫然,由于被李牧全盘否定,他整个人的状态都有些恍惚,在心里已经乱了阵脚。 Li Mu sees him not to respond, then said: „The truth that this inside contains is, although you do not have the means each to become your user, but you must aim at this direction goes diligently, regardless of you whether to conquer the world, you must first have the heart that conquers the world, otherwise, your Tesla makes, even cannot have Silicon Valley!” 李牧见他没回应,便接着说:“这里面蕴含的道理是,虽然你没办法让每一个人成为你的用户,但你还是要以这个方向为目标去努力,无论你能否征服世界,你首先要有征服世界的心,否则的话,你的特斯拉造出来,甚至都出不了硅谷！” Elon Musk nods: „I understood your meaning Chief Li.” 埃隆・马斯克点了点头:“我明白你的意思了李总。” Li Mu said decisively: „No, you do not have.” 李牧断然道:“不,你没有。” Then, Li Mu also said: „I mean, you not only need have heart that conquers the world, but must have the method of different conquering world, wants to conquer the world by a model, what with depending on a military force wants to conquer the world to distinguish? The cavalry of Mongolian cannot conquer Japan, cannot conquer Africa, Australia and Americas, therefore you must have many models to form multiple dimension matching, looking like the land , sea and air Trinity is the same.” 说罢,李牧又道:“我的意思是,你不但要有征服世界的心,还要有不同的征服世界的手段,靠一款车型就想征服世界,跟靠一个单一兵种就想征服世界有什么区别？蒙古人的骑兵也没能征服得了日本,更没能征服非洲、澳洲和美洲,所以你必须要有多款车型形成多维度搭配,就像是海陆空三位一体一样。” Elon Musk left hand fingers/tiger mouth holds under the nose, deeply frowned, after pondering over the moment, he asked Li Mu: „Chief Li, this is you stressed that the key of platform is at?” 埃隆・马斯克左手虎口托在鼻下,眉头紧锁,思忖片刻后,他问李牧:“李总,这就是你强调平台化的关键所在吧？” Li Mu nods: „Tesla needs the versatile strong platform, even needs incessantly a platform, draws an analogy, we need one for the long wheelbases and four going by car platforms, it can be used to make the large high-end sedan, can be used to produce large-scale high-end suv as well as large-scale high-end mpv, in addition, we probably also need one for the middle axle away, forerunner and latter going by car platform, it can be used to produce our mid-level sedans and mid-level suv, even is the performance car(riage).” 李牧点了点头:“特斯拉需要通用性强的平台,甚至需要不止一个平台,打个比方,我们需要一个适用于长轴距、四驱车型的平台,它可以用来生产中大型高端轿车,也可以用来生产中大型高端suv以及中大型高端mpv,除此之外,我们可能还需要一个适用于中轴距、前驱与后驱车型的平台,它可以用来生产我们的中端轿车、中端suv,甚至是性能车。” At this point, Li Mu also said: „Studies study masses, if masses only made a model dead thoroughly, therefore it had was a series of longer much the model, nothing but elongated, reduced, raised, compressed, but, through multiple dimensions model, the populace can guarantee oneself product coverage fraction.” 说到这里,李牧又道:“学学大众,大众如果只生产一款车型早就死透了,所以它才有了一系列长得差不多的车型,无非就是拉长了、缩短了、抬高了、压扁了,但是,通过多维度车型的,大众才能够确保自己的产品覆盖率。” Elon Musk muttered: „This also means, we must research and develop many models......” 埃隆・马斯克喃喃自语:“这也就意味着,我们要研发多款车型……” Li Mu said reluctantly: „You have not understood platform the key, the true automotive manufacturer is not studying the model, but in the research core part and platform, draws an analogy, we research and develop the high-performance battery and electrical machinery now, we use the best battery and best electrical machinery compose our high-end products, then castrates 30% the cost and performance of battery and electrical machinery downward, can compose our mid-level products, if castrates over 50%, had our low-end product, how many you have a look at the populace altogether to have model of engine and gear box, most model uses is. The same model of engine, the disparity is only the difference of training, and level of necessary unit is different.” 李牧无奈的说:“你还是没明白平台化的关键,真正的汽车厂家不是在研究车型,而是在研究核心部件和平台,打个比方,我们现在研发了性能优异的电池组以及电机,我们用最好的电池组和最好的电机组成我们的高端产品,然后把电池组和电机的成本、性能向下阉割掉30%,就能组成我们的中端产品,如果阉割掉50%以上,就有了我们的低端产品,你看看大众一共才有多少款发动机和变速箱,大多数的车型使用的都是同一款发动机,差距只是调教的不同,以及配套总成的水平不同。” At this point, Li Mu also said: „ I cite a more specific example to you again, if we researched and developed 100 kilowatt-hours of batteries, as well as single stage power 200 kilowatts electrical machinery, then we used 100 kilowatt-hours of batteries, matched two 200 kilowatts electrical machinery, and chassis of long wheelbase, we had a high-end model like this, we named as Tesla S it ; 说到这里,李牧又道:“我再给你举个更具体的例子,如果我们研发出了100千瓦时的电池组,以及单台功率200千瓦的电机,那么我们用100千瓦时的电池组,搭配两台200千瓦的电机,以及长轴距的底盘,这样我们就有了一个高端车型,我们把它命名为特斯拉s; Then we reduce the battery to 70 kilowatt-hours, matches chassis that two 120 kilowatts electrical machinery and middle axles are apart from, we had a mid-level model, we name as Tesla E it ; 然后我们把电池组缩减到70千瓦时,搭配两台120千瓦的电机以及中轴距的底盘,我们就有了一个中端车型,我们把它命名为特斯拉e; Based on Tesla S, we improve the chassis height, improves the vehicles altitude, we had a high-end suv model, we name as Tesla it x ; 在特斯拉s的基础上,我们提高底盘高度,提高车辆高度,我们就有了一个高端suv车型,我们把它命名为特斯拉x; Based on Tesla E, we use 100 kilowatt-hours of batteries, matches two 200 kilowatts electrical machinery, after selecting, pattern that drives, we had a movement model, we can name as Tesla gt it ; 在特斯拉e的基础上,我们采用100千瓦时的电池组,搭配两台200千瓦的电机,选用后驱的模式,我们就有了一个运动车型,我们可以把它命名为特斯拉gt; If the market has the demand, we force in 1000 kilowatt-hours of batteries the chassis of bus, matches two 200 kilowatts electrical machinery again, we had a new energy passenger transportation model...... ” 如果市场有需求,我们把1000千瓦时的电池组塞进大巴车的底盘里,再搭配两台200千瓦的电机,我们就有了一个新能源客运车型……” Elon Musk then understands why Li Mu scolded is in itself an idiot, his awkward said to Li Mu: „Chief Li, I understand that your meaning, is my ideological mode is too narrow, I always felt, everyone's demand to the automobile, wants to be the same to the demand of internet product, a YY model of product, can cover almost all users, Tesla, if achieves the pinnacle also like YY to become popular in the world, but I neglected a point, what the automobile manufacture and internet product is different, the internet product is mostly free, but the auto industry must consider the power of consumption of different class user, but I am actually only thinking makes one.” 埃隆・马斯克这才明白,李牧为什么骂自己是蠢材,他尴尬的对李牧说:“李总,我明白你的意思了,是我的思维模式太狭隘,我总觉得,大家对汽车的需求,就想对互联网产品的需求一样,yy一款产品,就能够覆盖几乎所有的用户,特斯拉如果做到极致也可以像yy这样风靡全球,但我忽略了一点,汽车制造与互联网产品不同的是,互联网产品大多是免费的,而汽车行业是要充分考虑不同阶层用户的消费能力,可我却只想着造一款。” Li Mu nods, said: „These that said a moment ago, base on the Hyundai / modern industry the rule, I to some of you unsatisfied places, in addition, but also a little I am also some disappointed.” 李牧点点头,说:“刚才说的这些,是基于现代工业的规律,我对你不满意的一些地方,除此之外,还有一点我也感到些许失望。” Elon Musk hastily asked him: „Chief Li, you have what unsatisfied place, please should not be polite, refers to directly.” 埃隆・马斯克急忙问他:“李总,您还有什么不满意的地方,请你不要客气,直接指出来。” Li Mu nods, said: „I support you to make the new energy, to not demonstrate our differences, to not subvert traditional auto industry, but for through the successful case of new energy, transmits the new energy to the entire world the advantage: Inexpensive and clean, environmental protection as well as renewability, making the people realize the clean energy the advantage, thus gradually gives up the traditional automobile and pollutant reduction and emission.” 李牧点点头,道:“我支持你做新能源,不是为了展示我们的不同,也不是为了颠覆传统的汽车行业,而是为了通过新能源的成功案例,向全世界传递新能源的优势:廉价、清洁、环保以及可再生,让民众意识到清洁能源的优势,从而逐渐放弃传统汽车、减少污染与排放。” At this point, a Li Mu thread of conversation revolution, said: „But, I discovered a moment ago, in your essence actually does not believe that your although wants to make the new energy automobile, but in your brain thinks must produce a awesome new energy automobile, what you think is to make quicker with the new energy, you who the car(riage) runs what think is to make the entire world shock and make the entire world elite community go after like ducks and for you entire world for you to give the thumbs-up to commend that Elon Musk makes one with the super car that the battery actuates, is, this besides individual prestige, what there is to help the global value of society truly? Said coarse, you for acting cool.” 说到这里,李牧话锋一转,道:“可是,我刚才发现,你本质里其实并不这么认为,你虽然是想做新能源汽车,但你脑子里想的只是要造一辆牛逼的新能源汽车,你想的是用新能源让车跑的更快,你想的是让全世界为你而震惊、让全世界精英群体为你趋之若鹜、让全世界的人竖起大拇指称赞埃隆・马斯克造出一辆用电池驱动的超级汽车,可是,这除了个人的声誉之外,有什么真正有利于社会的普世价值呢？说难听一点,你只是为了装逼而已。” „The new energy automobile unit price of if according to your idea, you making feared that in ten ten thousand USD above, such expensive/noble price, can only degenerate into the toys of a small number of rich men, do we research and develop the new energy automobile laboriously for what? To tell the entire world, is the new energy the thing that the rich man can play, and average person has nothing to do?” “如果按照你的想法,你造出来的新能源汽车单价怕是在十万美元以上,这么贵的价格,只能沦为少数有钱人的玩物,那我们辛辛苦苦研发新能源汽车是为了什么呢？难道是为了告诉全世界,新能源是有钱人才能玩的东西、和普通人无关？”
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