RINAPE :: Volume #15

#1447: Tesla real sense

LNMTL needs user funding to survive Read More

Suddenly was scolded by Li Mu, Elon Musk especially is at heart depressed, and grievance. 忽然被李牧骂了一顿,埃隆・马斯克心里格外郁闷,而且委屈。 Reprimanded facing Li Mu's, he said innocently: „Chief Li, the project about new energy automobile, I am not actually noble and great, I who this matter thinks analyze from the angle of investment, thought that this project has the possibility that subverts the traditional auto industry, said from the investment angle, more is this existence subverts the possible project, in the future may the room for profits of time be higher......” 面对李牧的斥责,他非常无辜的说:“李总,关于新能源汽车的项目,其实我并没有把这件事情想的那么高尚和伟大,我只是从投资的角度上分析,觉得这个项目存在颠覆传统汽车行业的可能性,从投资角度上说,越是这种存在颠覆可能的项目,未来可期的利润空间就越高……” Li Mu stunned moment, later nod of gently. 李牧错愕片刻,随后轻轻的点了点头。 Li Mu also once thinks that Elon Musk is a person who has extremely strong social responsibilities, but after a series of exchanges, Li Mu discovered that own cognition has certain error. 李牧也曾经认为埃隆・马斯克是一个有着极强社会责任感的人,但经过刚才的一系列交流,李牧发现自己的认知是存在一定误差的。 In his opinion, Elon Musk is far from itself imagining is so noble, he is actually a merchant, simultaneously merchant who a chase profit, pursues the reputation, at least, in present this stage, in him also not well-known, not by stage of the world crazy esteem, he has not established the powerful social responsibilities to himself. 在他看来,埃隆・马斯克远没有自己想象中那么高尚,他其实就是一个商人,一个追逐利润,同时又追逐名声的商人,最起码,在现在这个阶段、在他还没有被世人熟知、没有被世人疯狂推崇的阶段,他还没有给自己建立起强大的社会责任感。 Even in some instance, Li Mu thought that starts an undertaking initial Elon the Musk inner world, with China Boothe should no too big difference, everyone be the adventure member, hopes on a person since birth unrestrained gambling, won ruled the world, lost started over from the beginning at the worst, but Elon gambling of Musk on Tesla won, then the gambling on spaex won. 甚至在某个瞬间,李牧觉得创业初期的埃隆・马斯克的内心世界,与华夏的贾布斯应该没什么太大的区别,大家都是冒险份子,都希望人生来上一场豪赌,赢了君临天下,输了大不了从头再来,而埃隆・马斯克在特斯拉身上赌赢了,然后又在spaex身上赌赢了。 Possibly, Elon Musk gradually is moving toward on the successful path, will gradually have stronger social responsibilities, but at present, Li Mu has not looked at least truly from his body. 可能,埃隆・马斯克在逐渐走向成功的道路上,会逐渐拥有更强的社会责任感,但起码眼下,李牧从他的身上还没有真正看出来。 New energy automobile, in his eyes not really for environmental protection, to not popularize the importance of clean energy to the world, he stumbled upon named ac-propulsion, researches and develops the small team of battery drive car related technology specially, then he with the vision of merchant, thinks that this thing has in the commercial point does, therefore the preparation invests a money, is completely an angel investor. 新能源汽车,在他眼里并不真的是为了环保,也不是为了向世界普及清洁能源的重要性,他只是偶然间发现了一个名为ac-propulsion、专门研发电池驱动汽车相关技术的小团队,然后他以商人的眼光,认为这东西在商业角度上有得搞,所以准备投点钱,完全是一个天使投资人。 Recalls, Elon Musk is throwing to the Tesla fund from the beginning, only then 620 ten thousand USD, how saw that this investment and a scale of automobile manufacturing enterprise is not coordinated, therefore can also see from this investment scale, Elon Musk invests the original intention of Tesla to be discrete, perhaps this sum of money to Tesla, enough makes a paper vehicle, then takes away to speak the story and attraction next round investment well. 回想一下,埃隆・马斯克在一开始投给特斯拉的资金只有620万美元,怎么看这笔投资都和一个汽车生产企业的规模不对等,所以从这个投资规模上也可以看出,埃隆・马斯克投资特斯拉的初衷是谨慎的,这笔钱对特斯拉来说,恐怕也就够造出一台样车,然后好拿去讲故事、吸引下一轮投资。 Therefore, Elon Musk makes the original intention of Tesla, such as he said a moment ago, this to him, is a pure investment plan, came from as for these multiple exaggerations of media afterward, looks like in Li Mu, mostly is also Elon Musk back team desirably for it. 所以,埃隆・马斯克做特斯拉的初衷,如他刚才所说,这对他而言,就是一个单纯的投资项目,至于后来那些来自于媒体的多重渲染,在李牧看来,多半也是埃隆・马斯克背后的团队刻意为之。 The entire world is esteeming Tesla to lead the development of new energy automobile, to lead the environmental protection clean energy time, but Tesla before the Li Mu rebirth, is only the toys of rich as well as middle class. 全世界都在推崇特斯拉引领了新能源汽车的发展、引领了环保清洁能源的时代,但特斯拉一直到李牧重生之前,也还都只是富人以及中产阶级的玩物。 Li Mu realized, Elon Musk as a merchant, does this to be nothing wrong, wrong was too high to him in the anticipation value of personality level in oneself, but the root, lies in previous life these to the media of his crazy esteem, always in sparing no effort plays up his perfect image to the world, „Silicon Valley Iron Man” is he, „human hope” is also he, „colonizes sparks/Mars” he, in the eyes of some media and in people, he is on Earth the best entrepreneur, now looks like, these opinion to a certain extent, some incredible. 李牧意识到,埃隆・马斯克作为一个商人,这样做并没有任何错,错在自己对他在人格层面的期待值太高了,而根源,在于上辈子那些对他疯狂推崇的媒体,总是在不遗余力的向世界渲染他的完美形象,“硅谷钢铁侠”是他、“人类希望”也是他、“殖民火星”还是他,在媒体和一部分民众的眼里,他就是地球上最牛的企业家,现在看来,这些言论在一定程度上,都有些荒诞。 Li Mu is not therefore despises Elon Musk, but felt suddenly, was exaggerated the divine character, actually is also a from head to tail merchant, the domain that just chooses is quite easy to make the average person one's blood bubbles up to the brim. 李牧也并不是因此而鄙视埃隆・马斯克,只是忽然觉得,一个被渲染成神一样的人物,其实也不过就是一个彻头彻尾的商人,只不过选择的领域比较容易让普通人热血沸腾罢了。 But in the final analysis, this is also indisputable, instead is the extremely normal matter, but Li Mu's at heart many because of seeing through this point, but some dropping variances. 但说到底,这也无可厚非,反而是极其正常的事情,只不过李牧的心里多少因为识破了这一点,而有些落差。 Li Mu adjusts after Elon Musk dropping variance, very earnest said to him: „Future Tesla, to make money, to popularize the concept of clean energy, we must try to make our products cover more crowds, this point we have reached the agreement, right?” 李牧调整好自己心里对埃隆・马斯克的落差之后,非常认真的对他说:“未来的特斯拉,无论是为了赚钱,还是为了普及清洁能源的概念,我们都要设法让我们的产品覆盖到更多人群,这一点我们已经达成共识了,对吗？” Elon Musk nods again and again. 埃隆・马斯克连连点头。 Li Mu then said: „ Society is very impetuous, this point I am the acknowledgment, the society esteems pinnacle the product rather than the product of universalization, this point I am also acknowledged that the first model of car(riage) that therefore Tesla stokes up the fame, can be puts together the performance purely the race car, attracts the attention of people taking advantage of this, but we after official mounting the stage, must promote to the world truly, certainly is the product matrix of high school low-grade matching ; 李牧接着说:“社会很浮躁,这一点我是承认的,社会推崇极致化的产品而非普及化的产品,这一点我也是承认的,所以特斯拉打响名气的第一款车,可以是一款纯粹拼性能的跑车,借此来吸引民众的眼球,但是我们在正式登台之后,真正要面向全球推出的,一定是高中低档搭配的产品矩阵; We must make the rich man open the clean energy the automobile, must make the average person have the similar opportunity, we must make the new energy have as far as possible many potential supporters, if in the future the market share, or the percentage of entire new energy automobile, can achieve 30% of auto market, what then can foresee, we will realize 30% energy conservation and emission reductions for the global household passenger vehicle! Perhaps 30%, are equal to billions tons greenhouse gas, significance is very big. ” 我们既要让有钱人开上清洁能源的汽车,也要让普通人拥有同样的机会,我们要让新能源拥有尽可能多的潜在支持者,如果未来我们的市场占有率,或者整个新能源汽车的占有率,能够达到汽车市场的30%,那么可以预见的是,我们将会为全球家用汽车实现30%的节能减排！30%,或许等同于几十亿吨温室气体,这其中的意义很大。” Elon Musk understands the Li Mu's meaning, oneself thought that the new energy automobile can be the outstanding investment plan, but he actually believes, the new energy automobile will make the great contribution to the environmental protection, the premise must let the concept and product of new energy automobile, globally has been popularized. 埃隆・马斯克明白李牧的意思,自己觉得新能源汽车会是个优秀的投资项目,但他却认为,新能源汽车会对环保做出巨大贡献,前提是要让新能源汽车的概念以及产品,在全球范围内得到普及。 Immediately, Elon Musk takes a stand immediately: „Chief Li, I understand that your request, must first have the consciousness of platform, prepares for the future many model and mass production ; Next must have the sense of responsibility, not only we are making a car industry, not only to make money, but to let the world accepts the clean energy vehicle.” 随即,埃隆・马斯克立刻表态道:“李总,我明白你的要求了,首先要有平台化的意识,为将来的多款车型、批量生产做准备;其次要有责任意识,我们不只是在做一个汽车产业,更不只是为了赚钱,而是为了让世界接受清洁能源汽车。” Li Mu nods, said: „Purely for money-making words, I have many light assets and tall Huibao, the short cycle high-quality project on internet, definitely does not need to make this undertaking a thankless task heavy asset item, but we must do, for can provide one practical and feasible clean energy vehicle solution to the world, perhaps because of our efforts, later the future dozens years, the entire world 80% home car(riage)s can turn into the clean energy vehicle, this is we biggest goal is.” 李牧点了点头,说:“纯粹为了赚钱的话,我在互联网上有很多轻资产、高回报、周期短的优质项目,完全没必要去做这种费力不讨好的重资产项目,但我们之所以还要做,为的是能够给世人提供一套切实可行的清洁能源汽车解决方案,或许因为我们的努力,在几十年后的未来,全世界80%的家用车都会变成清洁能源汽车,这才是我们最大的目标所在。” Li Mu not with Elon Musk acting cool, Muye Science and Technology adds on the Taobao net as well as Alipay, in the future enough will support over ten thousand hundred million USD market values, but oneself have taken the father of Android, to have the opportunity to buy stock in Google, to purchase Apple immediately, the light will be the existing these industries, so long as will develop smoothly, the 20,000 hundred million USD sale prices will also be just round the corner, in this case, he will not need Tesla to make money for himself, clean energy revolution that in comparison, Tesla will represent, will be Li Mu regards as important truly, 李牧并没有跟埃隆・马斯克装逼,牧野科技加上淘宝网以及支付宝,将来足够支撑起超过万亿美元的市值,而自己已经拿下了安卓之父、马上又有机会入股谷歌、收购苹果,光是现有的这些产业,只要发展顺利,两万亿美元的身价也指日可待,这种情况下,他根本不需要特斯拉为自己赚钱,相比之下,特斯拉所代表的清洁能源革命,才是李牧真正看重的, At this point, Li Mu said especially seriously: „Clean energy concept, once popularizes, certainly will start environmental protection storm in the world, I believe the near future, the land transportation will more and more develop to the clean energy, besides the electrification of railroad, will also have other more and more new energy transportation vehicles, including the automobile, the facile motorcycle and freight vehicle, this will be the world energy pattern as well as an environmental protection domain revolution, I hope that Tesla can become this revolutionary leader.” 说到这里,李牧格外严肃的说:“清洁能源的概念一旦普及,一定会在全球掀起一场环保风暴,我相信不久的将来,陆地交通会越来越向清洁能源发展,除了铁路的电气化之外,还会有越来越多的其他新能源交通工具,包括汽车、轻便型摩托车、货车,这将是世界能源格局以及环保领域的一次革命,我希望特斯拉能够成为这场革命的引领者。” „Understood!” Elon Musk has started to accept Li Mu's to instill into the subconscious, this makes him feel that on own shoulder, started gradually the carrying/sustaining more responsibility. “明白！”埃隆・马斯克已经开始在潜意识里接受李牧的灌输,这让他感觉到自己的肩膀上,开始逐渐承载了更多的责任。 Li Mu said: „In promoting new energy issue, we will face several major problems, these issues, are the objects who Tesla tackles diligently, for example: The issue of issue as well as use security that the energy density issue and issue and battery of the price and battery rapidly charge of battery of unit capacity battery weaken.” 李牧说:“在推广新能源的问题上,我们将面临几个大问题,这些问题,都将是特斯拉努力攻坚的对象,比如:电池的能量密度问题、电池单位容量的价格问题、电池快速充电的问题、电池衰减的问题以及使用安全的问题。” , Li Mu also said: „The future new energy automobile, in the continuous cruise capability can be a giant weak area, possibly the charge speed of any battery, cannot compare the gasoline to top up the speed of fuel tank, therefore we must start to find the way now to strengthen this weak area, for example you must find a competent team, how starts to research and develop to make the electric automobile fill the electricity in the shortest time, finds solution of one set of rapidly charge, and reduces its cost as far as possible, because we might probably in the future in the developed country of the world, even the developing country, packs this type of rapidly charge equipment, by our new energy automobiles as well as our. The users, can break the limit of battery continue voyage course.” 顿了顿,李牧又道:“未来的新能源汽车,在续航能力上会是一个巨大的短板,可能任何电池的充电速度,都比不上汽油加满油箱的速度,所以我们现在就要开始想办法去增强这个短板,例如你要找到一个有实力的团队,开始研发如何让电动汽车在最短的时间内充满电,找出一套快速充电的解决方案,并且尽可能降低它的成本,因为将来我们有可能要在全世界的发达国家,甚至发展中国家,装满这种快速充电设备,让我们的新能源汽车以及我们的用户,可以突破电池续航里程的限制。” Tesla starts to make utmost efforts to develop the deployment of super sufficient terminal rod technology in the mid and late part as well as super sufficient terminal rod in the world, the density of this hardware deployment is very big, in the enormous degree aggravated the Tesla money-losing situation, however that time Tesla has to handle this matter full power, because Tesla early is only the toys of rich man, the rich man does not pay great attention to the Tesla continuous cruise capability, because their whenever necessary long-duration automobile time, they have the fuel vehicle to do alternative, therefore Tesla became their mid-and short distance motion tools. 特斯拉在中后期才开始全力发展超级充电桩技术以及超级充电桩在全球的部署,这种硬件部署的密度很大,极大程度上加重了特斯拉的亏损局面,但是那个时候的特斯拉又不得不全力去做这件事情,因为特斯拉早期只是有钱人的玩物,有钱人并不注重特斯拉的续航能力,因为他们一旦需要长续航汽车的时候,他们有燃油车做备选,所以特斯拉就成了他们中短距离的移动工具。 But, in the intermediate stage of Tesla development, Tesla starts to reduce the target users to the middle class community, at that time, Tesla starts to be treated as the first car(riage) or the only vehicles by the middle class community considered, was far lower than the continuous cruise capability of fuel vehicle to become the Tesla biggest weak area. 可是,在特斯拉发展的中期,特斯拉开始将目标用户降低到中产阶级群体,在那个时候,特斯拉开始被中产阶级群体当做首辆车或者唯一车辆来考虑,远低于燃油车的续航能力就成了特斯拉最大的短板。 Therefore to make up for this weak area, Tesla starts to construct the super sufficient terminal rod everywhere, increases convenient of Tesla continue voyage by this, even early period the super sufficient terminal rod, the Tesla user can charge free, these actions, to make up for continue voyage insufficient giant weak area. 于是为了弥补这个短板,特斯拉开始到处建设超级充电桩,以此来增加特斯拉续航的便捷性,甚至在超级充电桩早期,特斯拉的用户可以免费充电,这些举措,都是为了弥补续航不足的巨大短板。 Li Mu does not hope that Tesla continued previous life this to hold the rhythm of Buddha foot insufficiently, the capacity thinks platform and market space performance felt weak started to promote the new model and continuous cruise capability puzzle serious to start to construct the super sufficient terminal rod and battery cost unable to suppress started to plan to build own battery production base, such rhythm burnt out the step that Tesla went forward greatly, therefore, starts the arrangement of comprehensive technique to be especially important to the Tesla future development ahead of time. 李牧不希望特斯拉继续上辈子这样临阵抱佛脚的节奏,产能不够了才想到平台化、市场空间表现乏力了才开始推出新车型、续航能力困扰严重了才开始建设超级充电桩、电池成本压不住了才开始筹建自己的电池生产基地,这样的节奏大大拖垮了特斯拉前进的步伐,所以,提前启动配套技术的筹备对特斯拉未来的发展格外重要。 In the Li Mu's estimate, Tesla, once is published, must launch the different models fast , and fast implementation mass production, meanwhile must conduct the strict control to the cost, before the listing, must actively promote the concept propaganda of new energy automobile, then goes to apply for the subsidy with all governments, the way of subsidy includes , but not limited : Provides the subsidy and convenience to the new energy automobile tax cut, to the new energy automobile consumer subsidy and to the super sufficient terminal rod construction wait/etc. 在李牧的预想中,特斯拉一旦问世,就要快速推出不同的车型并且快速实现量产,同时还要对成本进行严格控制,上市之前还要积极推动新能源汽车的概念宣传,然后去跟各国政府申请补贴,补贴的方式包括但不限于:给新能源汽车减税、给新能源汽车消费者补贴、给超级充电桩建设提供补贴及便利等等。 The Li Mu's goal is, the Tesla future product matrix, must make at least half of automotive consumers be able to afford, frequently RMB more than 800,000 Tesla can have, but after enjoying various subsidies, the consumer only needs with Tesla that 200,000-300,000 can buy is most important! 李牧的目标是,特斯拉未来的产品矩阵,一定要让至少一半的汽车消费者能够买得起,动辄人民币八十几万起的特斯拉可以有,但在享受完各种补贴之后,消费者只需要用200,000-300,000就能买到的特斯拉才是重中之重！
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