RINAPE :: Volume #15

#1441: Let blasting fuse that Face Boss ook becomes a hit

LNMTL needs user funding to survive Read More

The Li Mu's words, let Mark Zuckerberg universality of contradictions! 李牧的话,让马克・扎克伯格茅塞顿开！ First makes a blasting fuse! Then can all single target audience, disposable light in the extremely quick speed completely! 先造出一根导火索！然后就能把所有单个的目标群体,在极快的速度内一次性全部点燃！ Thinks carefully, each model of product of Muye earphone has such „blasting fuse”, the YY blasting fuse is earliest Happy Farm, but " Town of Paradise » blasting fuse depends on the public relations completely, Plants vs Zombies Online is also same, but YY tunes explodes the fire rapidly, because of music -based interest public relations. 仔细想想,牧野耳机的每一款产品都有这样的“导火索”,yy的导火索是最早的开心农场,而《天堂小镇》的导火索是完全依托社交,植物大战僵尸online也是一样,而yytunes迅速爆火,是因为基于音乐的兴趣社交。 Li Mu fast pushed to the entire world all products, the reason makes can bundle the global users in the same place, a blasting fuse of entire ignition, the user burnt, the product also naturally exploded the fire. 李牧快速的把所有产品推向全世界,原因就是造出了能把全球用户捆在一起,一次全引燃的导火索,用户燃起来了,产品也自然爆火。 Thought through this, Mark Zuckerberg starts to reconsider itself immediately, how can Facebook find own blasting fuse? What does suiting make Facebook bring to make the blasting fuse truly? 想通了这一层,马克・扎克伯格立刻开始反思自己,faebook如何才能找到自己的导火索呢？或者,什么才真正适合让faebook拿来做导火索？ Ponders over, does not know. 思前想后,不得其解。 Sometimes, the direction can ravel in the flash, but the road actually wants to walk for a long time passes. 有些时候,方向可以在一瞬间弄明白,但是路却要很长时间才走得通。 When Mark Zuckerberg falls into is unable to extricate oneself, Li Mu said to him: „China has an old saying to be called the main road to Jane/simple, the meaning is the ultimate truth is extremely simple, wants to find the truth, first wants the ravelling principle, for example you know Earth rotates from west to east, therefore you can understand why Sun always raises in the east side, and falls in the west side.” 就在马克・扎克伯格陷入其中无法自拔的时候,李牧开口对他说:“华夏有句古话叫做大道至简,意思是终极的真理是极其简单的,想找到真理,首先要弄明白原理,比如你知道了地球是自西向东转动,所以你就能理解为什么太阳总是在东边升起,而又在西边落下。” Then, Li Mu also said: „To Facebook, the ultimate truth is to let it can the explosion -type development, clarifies this point, remaining where is seeks the source of explosion development, for example in my opinion, the Facebook present stage biggest problem is, the user from the development power, almost every user develops by you and your team, entire US has 17 million universities to live, with this stupid method, you needs the big strength, can actuate them?” 说罢,李牧又道:“对faebook来说,终极的真理是让它能够爆炸式的发展,弄清楚这一点,剩下的就是去探求爆炸式发展的源头在哪里,比如在我看来,faebook现阶段最大的问题是,用户没有自发展的动力,几乎每一个用户都要靠你和你的团队去发展,全美有一千七百万高校生,用这种笨方法,你需要多大的力量,才能够把他们都驱动起来？” „From development......” Mark Zuckerberg is lost in thought. “自发展……”马克・扎克伯格陷入沉思。 Roughly after several minutes, Mark Zuckerberg raised the head suddenly, pleasantly surprised saying: „I understood Chief Li! Like Happy Farm that you make earliest, the personal connection is to promote the Happy Farm user from the key aspect of development, because they need more personal connections in Game promote the interest of Game, therefore they will invite others also to join to this Game on own initiative, this forms the inertia that the user promoted multiuser to join on own initiative, right?” 约莫几分钟之后,马克・扎克伯格忽然抬起头来,惊喜的说道:“我明白了李总！就像您最早做的开心农场,人脉就是推动开心农场用户自发展的关键因素,因为他们在游戏里需要更多的人脉来提升自己游戏的趣味性,所以他们就会主动邀请其他人也加入到这个游戏中来,这样就形成了用户主动去推动更多用户加入的惯性,对吗？” Li Mu nods: „Right, a little meaning, continue.” 李牧点点头:“没错,有点意思了,继续。” Mark Zuckerberg said: „The Facebook present urgent matter, was to find the user from the development power, this can summon the strength of since user promoted the development of product, in other words, we must first break Facebook at present only in university school interior closed loop various current situation, then made everyone invite more friends to join this product on own initiative!” 马克・扎克伯格说:“faebook现在的当务之急,就是要找到用户自发展的动力,这样才能号召起用户的力量来推动产品的发展,也就是说,我们首先要打破faebook目前只在各大学校内部闭环式发展的现状,然后让大家主动邀请更多的朋友加入这个产品！” Li Mu said with a smile: „Direction was right, is to follow this direction, discovers most appropriate means.” 李牧笑道:“方向对了,接下来就是要顺着这个方向,去找出一个最合适的办法。” Mark Zuckerberg said: „After I go back, thinks well!” 马克・扎克伯格说:“那我回去之后好好想一想！” Li Mu said: „You as person in charge of project, naturally must want to consider that but I can provide to you at present actually slightly suggested.” 李牧说:“你作为项目的负责人,自然是要多想多考虑的,不过眼下我倒是可以给你提供一点小建议。” Mark Zuckerberg hastily said: „Chief Li please say!” 马克・扎克伯格急忙说道:“李总您请讲！” Li Mu said: „You want to make the product such as the plague develop generally, must make the product have the ability that the breakthrough community limits, what for example Facebook is now deficient is some university, among the interaction with other innumerably university, in other words, the user who you must let the Facebook present stage, beside other Facebook to this school is interested, based on this point, I have an idea, can for reference.” 李牧说:“你想让产品如瘟疫一般发展,就一定要让产品有突破群体限制的能力,比如faebook现在缺乏的是某一所大学,与另外无数所大学之间的交互,也就是说,你要让faebook现阶段的用户,对本校之外的其他faebook更感兴趣,基于这一点,我有一个想法,可以供你参考。” Mark Zuckerberg is all of a sudden excited, busy say/way: „Chief Li, please direct!” 马克・扎克伯格一下子激动起来,忙道:“李总,请您指点！” Li Mu has not said own solution immediately, but asked him: „Mark, where are you from?” 李牧没有立刻说出自己的解决办法,而是问他:“马克,你是哪里人？” Mark Zuckerberg subconscious reply: „I am a New Yorker.” 马克・扎克伯格下意识的回答道:“我是纽约人。” Li Mu also asked him: „Where is your high school at the school to read?” 李牧又问他:“你高中在哪所学校读的？” Mark Zuckerberg said: „Phillips Exeter Academy, is a privately established high school.” 马克・扎克伯格说:“菲利普斯埃克塞特学院,是一家私立高中。” Li Mu nods, asked: „Do your high school schoolmates, currently have the relation?” 李牧点点头,又问:“你的那些高中同学,现在还有联系吗？” „Part.” Mark Zuckerberg said: „Is only some relations good is still relating, many other had broken the relation.” “一部分吧。”马克・扎克伯格说:“只是一些关系不错的还在联系,其他的很多已经断了联系了。” Li Mu also asked him: „You recall that now your high school time, does have especially wants to relate now, but actually does not know person who how contacts with?” 李牧又问他:“你现在回想你的高中时代,有没有现在特别想联系,但是却不知道如何联系的人？” „Has.” Mark Zuckerberg said: „When is my high school a girl who unrequited loves, her name called Jennie.” “有。”马克・扎克伯格说:“是我高中时暗恋的一个女孩,她的名字叫珍妮。” Li Mu asked him: „Now where is she at?” 李牧问他:“她现在在哪？” Mark Zuckerberg said: „In Stanford.” 马克・扎克伯格说:“在斯坦福。” Li Mu also asked: „Do you try to ask the beforehand schoolmate to inquire her contact details?” 李牧又问:“那你有没有试过找以前的同学打听她的联系方式？” „Has.” Mark Zuckerberg said truthfully: „My friend is not familiar with Jennie, they do not have Jennie's contact details, but can help me inquire Jennie's good friend actually, but I flinched afterward, because I feared that Jennie I am who do not know......” “有。”马克・扎克伯格如实的说:“不过我身边的朋友跟珍妮都不熟悉,他们也没有珍妮的联系方式,不过倒是能帮我打听到珍妮的好朋友,可我后来退缩了,因为我怕珍妮连我是谁都不知道……” Li Mu nods with a smile, said: „, Why we do not give a Facebook new function, enabling everyone the native place and opposite party of name and opposite party of opposite party attended to find the Facebook main page of opposite party through the elementary school, middle school, high school and university that these critical information? Draws an analogy, if you want to contact with Jennie, or wants to know that Jennie present trend, can you arrive at Facebook to come up the search, the search high school go study Phillips Elser School and present to go study Jennie in Stanford? If Jennie also has Facebook, you can see her personal web page, can see her picture, sees her recent situation, you can also bold notified her, tells her you also to come from Mark of Phillips Elser School Zuckerberg, if she remembered you, she through your good friend application, then your two people can make the contact on internet.” 李牧笑着点了点头,说:“那么,我们为什么不赋予faebook一个新的功能,让大家可以通过对方的名字、对方的籍贯、对方就读的小学、中学、高中、大学这些关键信息来找到对方的faebook主页？打个比方,如果你想联系到珍妮,或者想知道珍妮现在的动态,你就可以到faebook上去搜索,搜索高中就读过菲利普斯埃尔赛特学院、现在就读于斯坦福的珍妮？如果珍妮恰好也有faebook,那你就可以看到她的个人主页,可以看到她的照片,看到她的近况,你也可以大胆的跟她打个招呼,告诉她你是同样来自菲利普斯埃尔赛特学院的马克・扎克伯格,如果她记得你,她就会通过你的好友申请,然后你们两个人就能够在互联网上重新建立起联系。” Mark the Zuckerberg eye instantaneously becomes sparking, his excited saying: „I understood Chief Li! We must make Facebook break through university our fence, lives to provide the opportunity to these in school university looking for the extracurricular friend!” 马克・扎克伯格眼睛瞬间变得闪亮起来,他激动不已的说道:“我明白了李总！我们要让faebook冲破高校自身的围墙,给这些在校大学生提供一个寻找校外朋友的机会！” Li Mu said with a smile: „Is this, a university person came from all corners of the country, the although everyone's social whole time is limited in the campus, but he before entering university this besieged city, had other communities inevitably, perhaps was many years of old friend who did not have the relation, perhaps was the object who unrequited loved, possibly was the former lover, although could not find their contact details, so long as there is Facebook to have very big opportunity to find him, as the matter stands, Facebook on because the user demand of like this, will break through the fence of campus subsequently, subsequently had from the ability of development, this looked like gives the local area network to open a foreign port suddenly. Change that it can bring, can perhaps be unprecedented, if you operate good this point, may very much 35 months later, in Facebook lives the utilization ratio to achieve 80% in the university and even higher.” 李牧笑道:“是这样,一所大学的人来自五湖四海,虽然大家的社交大部分时间被限制在了校园内,但是他在进入大学这个围城之前,必然是有其他社交圈子的,或许是多年没联系的老友,或许是暗恋的对象,更可能是前任的恋人,虽然找不到他们的联系方式,但是只要有了faebook就有很大的机会找到他,这样一来,faebook就会因为用户这样的需求,继而突破校园的围墙,继而拥有自发展的能力,这就像是忽然给局域网开了一个对外的端口,它所能带来的改变,也许会是突破性的,如果你运作好这一点,很有可能在三五个月之后,faebook在高校生里的使用率就能达到80%甚至更高。” „I understood!” Mark Zuckerberg especially exciting saying: „This breakthrough point was really perfect, if can operate well it, Facebook will certainly welcome the explosive growth that you said!” “我明白了！”马克・扎克伯格格外兴奋的说道:“这个切入点实在是太完美了,如果能把它运作好,faebook一定会迎来您说的爆炸式增长！” Li Mu said: „ In the near future, the giant of internet industry birth E Boss public relations domain, Facebook might certainly seize this opportunity, but how the key is to look at you operates, now to you, Facebook has not competed, this means the pressure that you develop earlier will not be big, if even wandering about blue sea generally satisfied comfortable, but also means that you are very easy to slow the tempo or take the tortuous path ; 李牧说:“不久的将来,互联网行业一定会诞生eb社交领域的巨擘,faebook有可能夺得这个先机,但关键是看你怎么运作,现在对你来说,faebook没有竞品,这意味着你前期发展的压力不会太大,甚至如徜徉蓝海一般惬意自在,但也意味着你很容易放慢速度或者走上弯路; For a long time has not competed the words are good, the growth time is sufficient, you have enough opportunity to try unceasingly wrong, constantly adjusts itself, but if competes stands in great numbers, a you minor mistake may die without the burial ground, therefore I hope that you alert frequently, frequently regards goes all out in Red Sea, rather than enjoys in the blue sea. ” 长时间没有竞品的话还好,发育时间充足,你也有足够的机会去不断试错,不断调整自己,但如果竞品林立,你一个小小的失误就有可能死无葬身之地,所以我希望你时刻警醒,时刻当成是在红海里拼命,而不是在蓝海中享受。” horse Huateng in the initial several years of QQ development, makes the innumerable mistakes, later the internet industries ten years looks like, is simply fatal, because of then immediate Instant Messenger domain without powerful opponent, but gave Tencent from making mistakes, to the consciousness mistake, again to the correction wrong time window, was, after oneself rebirth, Chief Ma would have no such good luck, he has not even made mistakes, was only the little negligence, on was used «Happy Farm» by stole the ins and outs. 马画藤在qq发展的初期几年,犯下过无数的错误,很多在十年后的互联网行业看来,简直致命,但都因为当时的即时通讯领域没有强大的对手,而给了腾训从犯错,到意识错误,再到改正错误的时间窗口,可是,自己重生之后,马总就没这么好运了,他甚至没有犯错,只是一点点的疏忽,就被自己用《开心农场》偷了老底。 Facebook although previous life has not run into any nice opponent, but this whole life no one can reach an agreement the internet industry to have anything to change, Mark Zuckerberg previous life establishes Facebook time also unmanned Zhixiao, but this whole life because of own attendance and investment, has made him have very high fame in Silicon Valley, this also causes Facebook not to have the low-key growth of means outside realization of Silicon Valley, was discovered very much easily this business model potential, as the matter stands, the blue sea will quickly become Red Sea, if in this process, Mark Zuckerberg does not have the means to pick up the speed, Facebook is very difficult to achieve previous life such highly, even. May by person half-way truncation reckless. faebook虽然上辈子没遇到什么像样的对手,但是这辈子谁都说不好互联网行业会发生什么变化,马克・扎克伯格上辈子创立faebook的时候还无人知晓,但是这辈子因为自己的照顾以及投资,已经让他在硅谷有了很高的名气,这也就导致faebook没办法在硅谷的实现外低调发育,很容易被人发现这个商业模式的潜力,这样一来,蓝海很快就会成为红海,如果在这个过程中,马克・扎克伯格没办法加快速度的话,faebook很难达到上辈子那样的高度,甚至还有可能被人半道截胡。 After reminding Mark Zuckerberg, Li Mu said to him: „In the near future with a sense of urgency makes the adjustment in the product mix and product promotion, the university place pushed one by one was too slow, changes into that way that I said a moment ago to attempt, when the time comes I will arrange Muye Science and Technology to make one to Facebook softly broad, the soft broad core was some university male student, has unrequited loved a girl from the high school, afterward two people separated two places to go to school, did not have the relation, but the male student found the female student of admiring through Facebook, and had the courage online to vindicate, later knows, the girl has actually also had the favorable impression about him, therefore two people arrived at one finally, you. Must be first appropriate this story preparation, should not be seen the flaw.” 在点醒了马克・扎克伯格之后,李牧对他说:“近期抓紧在产品结构以及产品推广上做变通,逐个大学的地推太慢了,换成我刚才说的那种方式尝试一下,到时候我会安排牧野科技给faebook做一个软广,软广的核心就是某所大学的男生,从高中起一直暗恋一个女孩,后来两人分隔两地上学,彼此间也没了联系,但男生通过faebook找到了心仪的女生,并鼓起勇气在网上表白,随后才知道,女孩其实也一直对他心怀好感,于是两人终于走到了一起,你要先把这个故事准备妥当,不要被人看出破绽。” At this point, Li Mu also said: „Also, I will also let the person when the time comes is softly broad gives an information, told all university to live, the person who even all had once gone to school, best register Facebook, to improve own material, could not do well has which to unrequited love your person to seek for your contact details, if you registered the Facebook account number, and filling in material, unrequited loved your person to find you truthfully here, this was the key of stimulation potential subscriber, you when the future will make the promotion, must transmit this concept gives the potential user community.” 说到这里,李牧又道:“还有,到时候我还会让人在软广里传递一个信息,告诉所有的大学生,甚至所有曾经上过学的人,最好都去注册一个faebook、完善自己的资料,搞不好就有哪位暗恋你的人正在寻找着你的联系方式,如果你注册了faebook账号,并且如实填写资料的话,暗恋你的人就可以在这里找到你,这是刺激潜在用户的关键,你在将来做推广的时候,也一定要把这个观念传达给潜在的用户群体。” „Makes the user know, can find the person who you want to find on Facebook, can let want to find your person to find you, this will be the future lets the Facebook globally implosion fire two blasting fuses!” “让用户知道,在faebook上能找到你想找到的人,也能让想找到你的人找到你,这就是将来让faebook在全球范围内爆火的两条导火索！”
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