RINAPE :: Volume #15

#1440: What is the excellent product

LNMTL needs user funding to survive Read More

It looks like in Li Mu, human science and technology such as explosion development immediately, the battery is long time is instead difficult to seek the breakthrough a special realm. 在李牧看来,人类科技如爆炸式发展的当下,电池反而是长时间难寻突破的一个特殊领域。 People have been able dozens years ago needs dozens over a hundred tons computer equipment, concentrates a book the size and weight, even the operational capability promoted tens of thousands of times, if according to the development speed of computer, moves the power source size now together the battery, should be able to actuate a two heavy car(riage) not to stop dashed about wildly 2000 kilometers. 人们已经能把几十年前需要几十上百吨的计算机设备,浓缩成一本书的大小与重量,甚至连运算能力都提升了成千上万倍,如果按照计算机的发展速度来看,现在一块移动电源大小的电池,应该就能驱动一台两顿重的车一刻不停的狂奔两千公里了。 However the reality is very brutal, the technical tree of human has not sought for the huge technological breakthrough in battery domain, all mobile equipment by battery the specific capacity that is unable to break through puzzles. 但是现实却很残酷,人类的科技树没有在电池这个领域寻找到巨大的技术突破,所有的移动设备都被电池的无法突破的比容量所困扰。 The 50 years ago batteries, one kilogram can save many energies, the present lithium battery also most promotes several times, wants to raise the energy density of battery difficultly such as to ascend to heaven, the notebook is supplementing the unwieldy battery, the thermal energy storage for several hours, several years later smartphones, propagandize the province electricity again, basically also takes one day one sufficiently, if according to the development speed of computer processing chip, by the time of Apple cell phone, the battery should in the situation of co-content, reduce, be only size and weight of one yuan coin calculate reasonably. 五十年前的电池,一公斤能存储多少能量,现在的锂电池也就最多提升几倍,想提升电池的能量密度难如登天,笔记本附带着笨重的电池,蓄能不过短短几小时,十几年后的智能手机,再宣传省电,基本上也要一天一充,如果按照计算机处理芯片的发展速度,到了苹果手机的时代,电池应该在同容量的情况下,缩减到只有一元钱硬币的大小与重量才算合理。 Exactly is because the battery industry is unable to find the major breakthrough, will make the active time of lithium battery be above everyone's imagination, the fast innovation that everyone has long been used , the scientist of present age also believes, in the near future some certainly people can find compared with the lithium battery more advanced electrical energy storage scheme, what is fearful, lithium battery thing looks like the rubber to be the same, becomes part that the industry is unable to replace. 恰恰是因为电池行业无法找到重大突破,才会让锂电池的服役时间超乎所有人的想象,大家早就习惯的快速革新,就连当代的科学家也相信,在不久的将来一定有人能够找到比锂电池更先进的电能存储方案,但可怕的是,锂电池这东西就像是橡胶一样,成了工业领域一直无法替换的部分。 Automobile from invention to the present, various technological innovations inside and outside already more than ten thousand times, people even start to attempt to throw off the fuel tank, to throw off the fuel engine, but until now, no model of automobile can throw off the rubber. 汽车从发明到现在,里里外外的各种技术革新已经不下万次,人们甚至开始尝试甩掉油箱、甩掉燃油发动机,但至今为止,没有一款汽车能够甩掉橡胶。 Is this, Li Mu even more felt, the layout of lithium battery industry should grasp, it has not become the mainstay of information age while the present, hurries to dig a cleanness the source of this industry. 越是这样,李牧越发觉得,锂电池产业的布局应该抓紧,趁着现在它还没有成为信息时代的中流砥柱,赶紧把这个行业的源头挖个干净。 The present people, live with the distance of lithium battery are very far, the cell phone popular rate is not high, therefore is not everyone can contact the lithium battery, but in the future, cell phone, notebook, tablet PC, charge treasure and camera, even is the flashlight, vibrates the small toy, the new energy automobile wait wait/etc. etc., same cannot leave the lithium battery, must before the industry highlights good, resources cage to own hand in! 现在的人们,生活与锂电池的距离还很远,手机普及率不高,所以不是每个人都能接触到锂电池,但是将来,手机、笔记本、平板电脑、充电宝、相机,甚至是手电筒、震动小玩具、新能源汽车等等等等,没有一样能离开锂电池,必须在行业利好凸显之前,把资源笼到自己手中！ ...... …… In the Harvard campus as always, as the academic palace, here all abides by own rule, cannot see anything to change, but, intrinsic Harvard, actually started to have some and in the past the different elements, this is because within the body of Harvard, is breeding a very new baby, its name was Facebook. 哈佛校园里一如既往,作为学术的殿堂,这里的一切都非常遵循自身的规律,看不出什么变化,不过,内在的哈佛,却开始有了一些与往常不同的元素,这是因为哈佛的体内,正在孕育着一个非常新潮的婴孩,它的名字叫faebook。 Had the Li Mu's fund, Mark Zuckerberg put during the overwhelming majority energy the hatching of Facebook project, he did not have the enormous ambition, in the earlier period of undertaking, he biggest desire, can make Facebook be able in the entire US university to be all the rage, became the US (America) university fresh internet new favorite. 有了李牧的资金,马克・扎克伯格把自己绝大部分的精力都投入到了faebook项目的孵化之中,他没有极大的野心,在创业的前期,他最大的愿望,就是能让faebook能够在全美的高校风靡,成为美国大学生的互联网新宠。 In order to achieves this goal, Mark Zuckerberg invested a large number of energy and funds, is used to promote Facebook in the national major universities, he and his place will push the team to plan to run through entire US all universities in the next three months, will live the social product to push Facebook this new university to university of school fresh. 为了能够实现这个目标,马克・扎克伯格投入了相当一部分精力和资金,用来在全国各大高校推广faebook,他和他的地推团队计划在未来的三个月时间内跑遍全美所有的高校,将faebook这款新潮的大学生社交产品推给在校的大学生们。 Li Mu to Harvard time, Mark Zuckerberg just hurried back from New York, pushes the team is conducting in Colombian other universities in university as well as New York one after another pushes the work, because the university in New York are too really many, Mark Zuckerberg attaches great importance, before then, he had stared continuously for a week in New York, this time listened to Li Mu saying that must meet with oneself in Harvard, he hurrying back Massachusetts hurriedly. 李牧到哈佛的时候,马克・扎克伯格刚从纽约赶回来,地推团队正在哥伦比亚大学以及纽约的其他高校轮番进行地推工作,由于纽约的高校实在太多,马克・扎克伯格非常重视,在这之前,他已经连续在纽约盯了一个多礼拜了,这次听李牧说要在哈佛跟自己见面,他才急匆匆的赶回马萨诸塞州。 In Mark in the Zuckerberg eye, Li Mu is his boss, therefore he, as soon as arrives at Harvard on to look for Li Mu directly, meets very excitedly reported the Facebook current development situation to Li Mu. 在马克・扎克伯格眼中,李牧就是他的老板,所以他一到哈佛就直接来找李牧,一见面就非常激动的向李牧汇报了faebook目前的发展情况。 According to Mark Zuckerberg introduced, currently Facebook has 1 million registration users, over 100,000 Nikkatsu users, over 90% users live in school university, this not only because of propaganda target with emphasis in the university campus, because also university lives the contact network the time is quite many, but also in the campus the demand of public relations are very big. 据马克・扎克伯格介绍,目前faebook已经有百万注册用户,超过十万日活用户,90%以上的用户都是在校大学生,这不仅因为宣传对象重点在大学校园,也因为大学生接触网络的时间比较多,而且校园内社交的需求很大。 Li Mu asked him: „US (America) do how many live in school university now?” 李牧问他:“美国现在有多少在校大学生？” Mark Zuckerberg said without hesitation: „At present, entire US all in school undergraduate student as well as graduate student total number of people about 17 million.” 马克・扎克伯格不假思索的说:“目前,全美所有在校本科生以及研究生总人数在一千七百万左右。” Li Mu nods, said: „You 1 million registration users, account for 6% of your first stage general objective community now, the path is very long.” 李牧点了点头,说:“你现在有百万注册用户,占了你第一阶段总目标群体的6%,道路还很漫长啊。” Mark Zuckerberg said: „although only accounts for 6% now, but at our current promoted speeds, many end of the year can promote this proportion to 30%.” 马克・扎克伯格说:“虽然现在只占了6%,但以我们目前的推广速度来看,最多年底就能把这个比例提升到30%。” Li Mu holds the chin, still said: „Difference not mostly year, from 6% to 30%, this is the linear growth.” 李牧托着下巴,兀自说道:“差不多半年的时间,从6%到30%,这是线性增长。” Mark Zuckerberg has not understood the meaning in Li Mu words, but felt like that Li Mu possibly to own goal is not too satisfied, therefore then exploratory asked him: „Chief Li, you, if has what view and unsatisfied place, please refer to directly, I will certainly try hard to correct.” 马克・扎克伯格没明白李牧话里的意思,只是隐隐觉得李牧可能对自己的目标不是太满意,于是便试探性的问他:“李总,您如果有什么看法和不满意的地方,就请直接指出来,我一定会努力改正。” Li Mu shows a faint smile, said: „Do not be first anxious.” 李牧微微一笑,说:“你先别太紧张。” Then, Li Mu said slowly: „In internet, the good product users are the linear growth, starts from 10,000 users, bridges over 50,000, 100,000 and 200,000, constantly grows to 1 million levels and ten million level even trillion levels.” 说罢,李牧才缓缓道:“互联网里,好的产品用户都是线性增长的,从一万用户开始,跨过五万大关、十万大关、二十万大关,不断增长到百万级、千万级甚至亿万级。” Mark saying of Zuckerberg approval: „You said right, this truly is the good product to need the quality that the user total quantity rises with steady steps . Moreover the bottleneck period are few, even no.” 马克・扎克伯格赞同的说道:“您说的没错,这确实是好产品需要有的素质,用户总量稳步上升,而且瓶颈期少,甚至没有。” Li Mu sighed: „But this is only the good product, the truly excellent product, the user should be the explosive growth, its within the body contains like the nature general huge energy, is similar to such that a China ancient poetry described, ‚such as night of spring breeze, splendid display of pear blossoms’, the nature will never make the trees of Harvard even Massachusetts one after another suddenly extracted the green bud, it will use its energy, making overwhelming majority trees of entire Massachusetts in a short time extract the green bud simultaneously, several days later, the area of other latitude and elevation, one after another by large surface area for unit, was green, the excellent product on should. Like nature.” 李牧感叹道:“可这只是好的产品,真正绝佳的产品,用户应该是爆炸式增长的,它的体内蕴含着如同大自然一般的巨大能量,就如同华夏一句古诗所描绘的那样,‘忽如一夜春风来,千树万树梨花开’,大自然从来不会让哈佛甚至马萨诸塞州的树木一棵接着一棵的抽出绿芽,它会用它的能量,让整个马萨诸塞州的绝大部分树木在极短的时间内同时抽出绿芽来,几天之后,其他纬度与海拔的地区,也会相继以大面积为单位,一片一片的绿起来,绝佳的产品就应该像大自然那样。” Li Mu believes that „excellent product is explosion development” this theory, many products in a short time quickly capture the big piece market share, this theory is also internet explodes the rule that the funds must abide by, proceeds to count, has Legend, has QQ, has Taobao, in the future will count, has Weibo (Micro Blog), to have iPhone, ipad as well as Android, even trills, but Li Mu does not have the opportunity experience to trill for more than one year to spread the time of the world on the fire. 李牧坚信“绝佳的产品是爆炸式发展”这一理论,许多产品都是在极短的时间内就迅速占领大片市场,这一理论也是互联网爆款必遵循的规律,往前数,有传奇,有qq,有淘宝,往后数,有微博、有iphone、ipad以及安卓,甚至抖音,只不过李牧并没有机会经历抖音一年多就火遍全球的时代。 Facebook is also one explodes the funds, but, it has not opened in the initial stage explodes the gate of funds, Li Mu knows that Mark Zuckerberg can make a connection with this pulse sooner or later, but he hopes on this day is quicker. faebook本身也是一个爆款,只是,它在初始阶段还没有打开爆款之门,李牧知道马克・扎克伯格早晚能够打通这道脉门,但他还是希望这一天来的更快一些。 „Excellent product......” Mark Zuckerberg muttered, in the mind thinks when , on the spring approached, that myriad things simultaneously recover scene, oneself had lived for more than 20 years, has been used to the transformation of season, therefore never thought that the myriad things recovered the matter that shocked simultaneously, but wants to come now carefully, that was an extremely powerful strength is really promoting all these in the back, was that strength, can make half Earth bathe in a short time under the warm spring breeze. “绝佳的产品……”马克・扎克伯格喃喃自语,脑海中想到的,就是每逢春天来临时,那万物同时复苏时的场景,自己已经生活了二十多年,早就习惯了季节的变换,所以从来不觉得万物同时复苏是多么震撼的事情,但是现在仔细想来,那真的是一股极其强大的力量在背后推动着这一切,是那股力量,能够在短时间内让半个地球都沐浴在温暖的春风之下。 If behind the trees plant of the world, is the powerful nature is promoting all, behind the internet users in the world, which strength is promoting? Also or, how can have such strength? 如果是全球的树木植物背后,是强大的自然在推动着一切,那么在全球的互联网用户背后,是哪股力量在推动呢？亦或者,怎么才能拥有这样的力量呢？ Mark Zuckerberg looks suddenly to Li Mu, in the mind universality of contradictions! 马克・扎克伯格忽然看向李牧,脑海中茅塞顿开！ Isn't Li Mu such a strength? He starts from YY, all products are such explosion -type growth, the YY subscriber do not need to establish 10,000, 50,000 and 100,000 stages, the speed that it develops was too fast, its stage takes 1 million, 5 million and 10 million, 50 million such numbers as the standard. 李牧不就是这样的一股力量吗？他从yy开始,所有的产品都是这样爆炸式的增长,yy的用户数量根本不需要设定一万、五万、十万的阶段,它发展的速度太快了,以至于它的阶段都是以一百万、五百万、一千万、五千万这样的数目为标准的。 Compared with YY, Facebook development speed simply slow incessantly tiny bit, oneself are still bringing team crazy running in a US (America) institute university, attacking and capturing of a school and school, but Li Mu initially, was almost attacking and capturing of national country, the disparity between this, to letting the person back sent coolly. 与yy相比,faebook的发展速度简直慢了不止一点半点,自己还在带着团队疯狂的奔跑于美国的一所所高校,一个学校、一个学校的攻克,而李牧当初,几乎是一个国家一个国家的攻克,这之间的差距,大到让人脊背发凉。 Mark Zuckerberg then understands, the product that Li Mu reached an agreement a moment ago is the linear growth, is not praising own work achievement, but is disappointed in the vague transmission! If Facebook according to such rhythm development, can only become the good product that a linearity grows, but could not become the excellent product of explosive growth absolutely. 马克・扎克伯格这才明白,李牧刚才说好的产品是线性增长,并不是在夸赞自己的工作成果,而是在隐晦的传达失望！faebook如果按照这样的节奏发展,只能成为一个线性增长的好产品,但绝对成不了爆炸式增长的绝佳产品。 All of a sudden, Mark Zuckerberg at heart full is the frustration. 一下子,马克・扎克伯格的心里满是挫败感。 Li Mu saw his losing, has not spoken the comfort, but asked him: „How is your present promoted rhythm?” 李牧看出了他的失落,没有出言安慰,而是问他:“你现在的推广节奏是怎么样的？” Mark Zuckerberg said: „I first was take US (America) to make several domains to divide, as the big region, then delimited certain to need to focus on developing the region, New York University circle that for example the present is advancing, our university then university unceasing promoted, when university, started this as far as possible the university student, making them be interested in Facebook.” 马克・扎克伯格说:“我先是把美国做了几个版图划分,作为大区域,然后划定出若干个需要重点突破的区域,比如现在正在推进的纽约高校圈,我们一所大学接着一所大学不断的进行推广,每到一所大学,就尽量发动这所大学的学生,让他们对faebook感兴趣。” Li Mu nods, said: „Approach yes right, but this approach, is in itself the approach of toeing the line, you always thought that each university student is the stand-alone closed loop, therefore wants one after another your opens, therefore I believe, your present Facebook user, is a closed loop closed loop is at present independent, for example the students of Harvard only interact with the people of Harvard in Facebook, the student of Massachusetts Institute of Technology also only communicates with the student of Massachusetts Institute of Technology, although everyone almost is only away from one to stop up the wall, but on Facebook, everyone is actually similar to two local area network of insulation, to?” 李牧点点头,说:“做法是没错的,但这种做法,本身就是循规蹈矩的做法,你总觉得每一所大学的学生都是独立的闭环,所以要你一个接着一个的去打开,所以我相信,你现在faebook的用户,眼下也是一个闭环一个闭环独立的,比如哈佛的学生在faebook只跟哈佛的人互动,麻省理工学院的学生也只跟麻省理工学院的学生交流,虽然大家几乎就只隔着一堵墙,但在faebook上,大家却如同绝缘的两个局域网,对吗？” Mark Zuckerberg is startled at heart, immediately ashamed saying: „You said right, now truly is this, the users take the school to interact as the unit, rarely can break the boundary of school......” 马克・扎克伯格心里一怔,立刻羞愧的说道:“您说的没错,现在确实是这样,用户都是以学校为单位在互动,很少能够突破学校的界限……” Li Mu nods, asked him: „Lets off the firecrackers?” 李牧点了点头,问他:“放过鞭炮吗？” Mark Zuckerberg gawked staring, asked him: „What you said is China that type of one skewer of firecrackers?” 马克・扎克伯格愣了愣,问他:“您说的是华夏那种一串的鞭炮吗？” „Right.” “没错。” Mark Zuckerberg said: „In childhood has played.” 马克・扎克伯格说:“小时候玩过。” Li Mu said: „In China, the firecrackers has fireworks, 100,000 even 1 million sounds, but their essences are no different, is stand-alone firecrackers, then with the blasting fuse is linked to each other, the independent calling firecracker, is linked to each other called the firecrackers, because the firecrackers were many firecrackers are linked to each other, therefore after you lit, it has exploded, exploded does not remain to last.” 李牧说:“在华夏,鞭炮有一百响的,也有十万甚至一百万响的,但它们的本质没有什么不同,都是一个个独立的炮仗,然后用导火索连在一起,单独的叫炮仗,连在一起的才叫鞭炮,鞭炮由于是很多炮仗连在一起,所以你点燃之后,它就会噼里啪啦的一直炸下去,炸到最后一颗不剩。” Then, a Li Mu thread of conversation revolution, looks at Mark Zuckerberg, said seriously: „But you now, are not setting off the firecrackers, you in the firecracker, university is a firecracker, you run, ignition, when it crack, went to next again, in this case, how long do you want to select to end?” 说完,李牧话锋一转,看着马克・扎克伯格,严肃的说:“但是你现在,不是在放鞭炮,你只是在点炮仗,一所大学就是一个炮仗,你跑过去,点燃,等它炸响了,再去点下一个,这样的话,你要多久才能点完？” Mark Zuckerberg looks at Li Mu, muttered asks: „Chief Li, you mean, do I need like the ignition firecrackers, quick solution all universities?” 马克・扎克伯格看着李牧,喃喃问道:“李总,您的意思是,我需要像点燃鞭炮那样,快速解决所有的高校？” Li Mu beckons with the hand, said: „I mean, you must first make a blasting fuse.” 李牧摆摆手,说:“我的意思是,你要先造出一根导火索。”
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