RINAPE :: Volume #15

#1433: Selling cheap is the only way out

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Li Mu is interested to Apple, making the Apple high level shock. 李牧对苹果有兴趣,让苹果高层大为震惊。 They even felt, sold to Fike Apple, even sold to the US (America) government, selling to Li Mu was easier, because they could not find out Li Mu to hold true by the meeting are willing to purchase Apple. 他们甚至觉得,把苹果卖给巴菲克,甚至卖给美国政府,都比卖给李牧更容易,因为他们想不出李牧有什么理由会愿意收购苹果。 But Lin Qingya conveyed the interest of Li Mu to Apple in the telephone with Tim Cook clearly, moreover Lin Qingya Tim Cook spoke face-to-face on own initiative, therefore this is not a joke. 但林清雅却在与蒂姆・库克的电话里清楚的转达了李牧对苹果的兴趣,而且林清雅主动约蒂姆・库克面谈,所以这绝不会是一个玩笑。 Lin Qingya although is young, the qualifications are also very shallow, but she is Muye Science and Technology in US (America) highest person in charge, if really by the influence, Jobs cannot compare her, because behind her has the entire Muye Science and Technology resources to make the powerful support, may assemble the young military officer in mighty force expedition battlefield probably, compared with her, Jobs looks like guerrilla team leader that experiences the old say/way, the operational experience is rich, the tactical strategy is also original, but is not very hard in the present fist. 林清雅虽然年轻,资历也很浅,但她是牧野科技在美国的最高负责人,如果真论影响力,乔布斯也比不上她,因为她背后有整个牧野科技的资源做强大支撑,就好像一个可调集千军万马征战沙场的年轻将领,与她相比,乔布斯就像是一个经验老道的游击队长,作战经验丰富、战术战略也非常独到,但在眼下拳头还远不够硬。 Again Lenovo | mental association to Li Mu just arrived at shortly after US (America), Lin Qingya immediately Tim Cook meets, it seems like Li Mu is really interested to Apple, and he makes Lin Qingya such highest core management personnel dock this matter, showed that he quite attaches great importance to this matter. 再联想到李牧刚到美国不久,林清雅就立刻约蒂姆・库克见面,看来李牧对苹果是真的有兴趣,并且他让林清雅这样的最高核心管理层人员来对接这件事,证明他对这件事是相当重视的。 Perhaps this is an omen of joy after sorrow Yau Yat Tsuen. 没准这是一个柳暗花明又一村的预兆。 Apple summoned the company from family/home all high levels, must hold the emergency meeting immediately, in the conference, Tim Cook told you general situation, later management represented then at the scene, immediately conducts the fast voting on an issue. 苹果把所有高层都从家里召唤到了公司,要立刻召开紧急会议,在会议上,蒂姆・库克向大家介绍了大概情况,随后诸位管理层代表便在现场,立刻就一个问题进行快速投票。 The board presidents open the mouth saying: „, Thinks the person who should reject the Muye Science and Technology offer please raise hand, if raises hand to vote the voting rights that represents surpass 60%, Tim will decline Muye Science and Technology Lin Qingya tomorrow directly.” 董事会主席开口道:“诸位,认为应该拒绝牧野科技收购要约的人请举手,如果举手表决的诸位所代表的投票权超过60%,蒂姆明天将直接回绝牧野科技的林清雅。” After three seconds, no one raises hand. 三秒之后,无人举手。 Board of directors chairman somewhat are scared, he asked everyone on the scene curiously: „, Li Mu is the Apple Corporation market value falls suddenly the prime culprit, profit falls suddenly, you no one think that we should be many some strengths of spirit in this issue?” 董事局主席自己都有些傻眼,他好奇的问在场的所有人:“诸位,李牧是苹果公司市值暴跌、利润暴跌的元凶,你们难道没有人认为我们应该在这个问题上多些骨气吗？” An elasis curls the lip saying: „The navy of our country in 1853 under the guidance of General Perry, with the cannon has driven out the entrance of Japan, the second war the time gives back to Japan to throw two atomic bombs, almost explodes the flat land Tokyo, do you have a look at the present Japanese to hate us? They even the casting statue to do to commemorate for General Perry!” 一位董事会成员撇撇嘴道:“我们国家的海军早在1853年就在佩里将军的指挥下,用大炮轰开过日本的国门,二战的时候还给日本投了两颗原子弹,又几乎把东京炸成平地,你看看现在的日本人恨我们吗？他们甚至为佩里将军铸造雕像以做纪念！” Saying, this elasis was also saying: „I am very realistic, everyone is a businessman, we pursue is not who had harmed us, but is who can at present and will bring the benefit to us in the future, our present difficult positions, want to walk by oneself are almost not possibly, since this, whose price is high, who is my father.” 说着,这位董事会成员又道:“我这个人很现实的,大家都是生意人,我们追求的不是谁曾经伤害过我们,而是谁能在眼前和未来给我们带来利益,我们现在的困境,想靠自己走出来是几乎没有可能了,既然这样,谁出的价高,谁就是我爸爸。” Another elasis laughs, said: „Johnson, you said me to say! We must look forward rather than look back, I do not hate Li Mu and Muye Science and Technology, that is because their attack to the Apple is past tense, moreover we truly cannot stand off the opposite party, was beaten is not unexpected, what I hate is Microsoft that fellows, they look like the robber who takes advantage, eats the person not to spit the vulture of bone!” 另一位董事会成员哈哈一笑,说:“詹森,你说出了我想说的！我们要向前看而不是向后看,我一点都不恨李牧和牧野科技,那是因为他们对苹果的打击已经是过去式了,而且我们也确实敌不过对方,被击垮也并不出乎意料,但我恨的是微软那帮家伙,他们就像是趁火打劫的强盗,吃人不吐骨头的秃鹫！” The board presidents happily said: „Saw that everyone is so mature, I am very gratified.” 董事会主席欣慰的说:“看到大家都这么成熟,我很欣慰。” Then, he sincere say/way: „Li Mu, since wants to purchase Apple, we actively coordinate, to meet with, initiate a project and negotiate, completely move, we actively coordinate Muye Science and Technology all demands, so long as he can us a satisfactory offer, other anything not matter, sells out by the highest price the company as soon as possible, is we at present the most vital duty.” 说罢,他又正色道:“李牧既然想收购苹果,那我们就积极配合,会面、立项、谈判、尽调,我们积极配合牧野科技的一切需求,只要他能够给我们一个满意的报价,其他的什么都无所谓,尽快把公司以最高的价格卖掉,是我们眼下最重要的任务。” Some people inquired: „How do we give the Li Mu offer? No matter how he reported that we must give an offer, simultaneously decided our bottom line price.” 有人询问:“我们如何给李牧报价？不管他怎么报,我们总要给出一个报价,同时定一个我们的底线价位。” „This is also the primary cause that I make everyone meet.” The board presidents said: „Have not stopped falling our stock prices to the present, Andy Rubin joins Muye Science and Technology is responsible for the news of Mango product line technical research and development making the investor to our not to favor, our competitors already steamroll we, meanwhile in relentless continues to promote itself, but we have not announced to the public any plan to the present, even not to the outside world any information that may save the aspect, this makes our investors not have the confidence , to continue to get down, the market value breaks 30 hundred million USD to be just round the corner.” “这也是我让大家来开会的主要原因。”董事会主席说:“我们的股价到现在还没有停止下跌,安迪・鲁宾加入牧野科技负责mango产品线技术研发的消息让投资者对我们更加的不看好,我们的竞争对手早已经碾压了我们,同时还在坚持不懈的继续提升自己,而我们到现在也没有对外公布任何计划,甚至没有给外界任何有可能挽回局面的信息,这让我们的投资者更加没有信心,继续这么下去,市值跌破三十亿美元已经指日可待。” Some people said: „We might as well merge with the Li Mu request, we take the existing market value as the benchmark, Muye Science and Technology take the estimate value of capital market as the benchmark, in this case, if Muye Science and Technology 90 billion, we 3 billion, and purchase Muye Science and Technology, at least after must occupy the merger and acquisition, Muye Science and Technology 3.2% stocks, can we might as well will strive tomorrow, look achieve 3.5-4 percentage points, like this after and other Muye Science and Technology went on the market, we have this stock two years, likely in all makes up us, will have very objective income on Apple losing money.” 有人说:“我们不如跟李牧要求并购,我们以现有市值为基准,牧野科技以资本市场的估值为基准,这样的话,如果牧野科技900亿,我们30亿,并购进牧野科技,至少也要占并购后牧野科技3.2%的股份,我们明天不妨争取一下,看看能不能做到3.5-4个百分点,这样等牧野科技上市之后,我们持有这笔股份两年,很可能就把我们在苹果身上亏损掉的全都补回来了,甚至还会有很客观的收益。” This saying, everyone to looking at mental handicap same looks at he, the board presidents asked him: „Tom, is your son big this year?” 这话一出,所有人都向看智障一样看着他,董事会主席反问他:“汤姆,你儿子今年多大了？” „Eight years old, how?” “八岁,怎么了？” „Are you interested in adopting a child? This child also has certain disability.” “你有没有兴趣收养一个孩子？这个孩子还有一定的残疾。” Tom shrugs the shoulders, said: „Your this analogy is inappropriate, adopting a child is pure payout, acquiring a company will be in order to brings the profit in the future.” 汤姆耸耸肩膀,说:“你这个比喻不恰当,收养一个孩子是纯粹的付出,收购一家公司是为了能在将来带来利润。” „Ok.” The board presidents nod, asked him: „If you adopt this disabled child, and raises the adult and on him Harvard university for him, in the future such he will gain rich after his expenses, remaining turns over to you, do you want?” “ok。”董事会主席点点头,又问他:“如果你收养这个残疾孩子,并把他养大成人、供他上哈佛大学,这样将来他赚的所有钱在除去他个人开销之后,剩下的都归你,你愿意吗？” Tom said: „That must look at that this child had the big potential, Muye Science and Technology must purchase us, will certainly conduct a thorough consideration to our future potential.” 汤姆说:“那就要看这个孩子有多大潜力了,牧野科技要收购我们,也一定会对我们未来的潜力进行一个深入的考量。” The board presidents said: „You neglected an issue, you only considered that must look at this child's future potential, but you have not thought raises the adult to spend how much money him, you neglected this child are the fact of disabled person, this also means, you must cure his sickness, put on as well as is educated for his eating and drinking rubbish again, he might help you make money.” 董事会主席说:“你忽略了一个问题,你只考虑到要看这个孩子未来的潜力,但你没想过把他养大成人要花多少钱,你更忽略了这个孩子是个残疾人的事实,这也就意味着,你必须要把他的病治好,再供他吃喝拉撒穿以及接受教育,他才有可能帮你赚钱。” Tom spreads out the hand: „Li Mu is very rich, he pursues possibly is......” 汤姆摊开手:“李牧有的是钱,他追求的可能是……” The board presidents break him, said: „I have not said, you adopted this child, spends to raise him to treat an illness to him, but he actually needs on your son some organ to save his life now, but you could rest assured that he needs is not the indispensable organ, but loses the organ that part too will not affect to live, for example cornea and a kidney, or are together the livers.” 董事会主席打断他,道:“我还没说完,原本你只是收养这个孩子,花钱养他给他治病就可以,但他现在却需要你儿子身上的某个器官来拯救他的性命,不过你放心,他需要的不是缺一不可的器官,而是损失一部分也不会太影响生活的器官,例如一个眼角膜、一颗肾脏,或者是一块肝脏。” „Sufficed!” Tom expression ugly/difficult to look at saying: „I want to help everyone gain the maximum benefit, but you take my son to make the analogy, but also said the words that such hard to heard to come, rather went too far?” “够了！”汤姆表情难看的说道:“我只是想帮大家争取最大利益,可你却拿我儿子做比喻,还说出这么难以入耳的话来,未免太过分了吧？” The board presidents sneered saying: „I am only that your son draw an analogy, you could not bear, but you actually hope that Li Mu does take down some organs to come from his son to you? Was your brain kicked by the donkey? You feel with the Li Mu's style, if Tim will really ask for it 4% Apple stocks to Lin Qingya tomorrow, what response Li Mu will make? I guess that he gives up purchasing immediately, and makes up a round of bullet toward our hearts on again!” 董事会主席冷笑说:“我只是那你儿子打个比方,你就受不了了,而你却希望李牧从他的儿子身上取下一部分器官来给你？你脑子是不是被驴踢了？你觉得以李牧的行事风格,如果明天蒂姆真向林清雅开口要4%的苹果股份,李牧会做出什么样的反应？我猜他会立刻放弃收购,并且往我们的心脏上再补一发子弹！” Tom somewhat is all of a sudden awkward, the anger has dissipated, what remaining is only the lingering fear. 汤姆一下子有些尴尬,刚才的怒火早就消散,剩下的只是后怕。 Is blinded by greed to think that the entire world is him intelligently, but others are lacks the elaborative faculty silly x, but finally loses all is also such person. 利欲熏心觉得全世界就属他最聪明,而其他人都是缺乏思考能力的傻x,而最终鸡飞蛋打的也都是这样的人。 Other elases through the board president a series of analogies, thoroughly clarified the Apple present aspect, they take only each are the outstanding person phoenixes, but crowds together actually too close to the problem, this analogy, makes them stand in the angle of observer for the first time sees the entire aspect the complete picture. 其他董事会成员通过董事会主席刚才的一系列比喻,彻底弄清楚了苹果现在的局面,他们单拿出去各个都是人中龙凤,但凑在一起的时候却当局者迷,这个比喻,第一次让他们站在旁观者的角度上看到整个局面的全貌。 Apple is in the board president mouth the disabled child of that waiting adoption, met to be willing to adopt his person fortunately was he biggest to be lucky, if also counted on that the adopter sheared to feed him own son's meat, this returned the wishful thinking compared with dream of a fool. 苹果就是董事会主席口中那个等待收养的残疾孩子,有幸遇见愿意收养他的人就已经是他最大的幸运了,如果还指望收养人把自己儿子身上的肉割下来喂他,这比痴人说梦还痴心妄想。 Therefore, this also means, hopes Muye Science and Technology merges the Apple matter should better to not think about it continually, because wants to be many said the slip of tongue by some chance, possibly Li Mu directly on say-good Boss ye. 所以,这也就意味着,希望牧野科技并购苹果的事情最好连想都别想,因为想多了万一说秃噜嘴,可能李牧直接就say-goodbye了。 Merger and acquisition not possibly, remaining possibly be only the negotiated price bought and sold this type. 并购没有可能,剩下的可能就只有议价买卖这一种了。 Then, how should offer with Li Mu? Requests certain premium in the existing stock price foundation again? That has a dream simply the same idea, because by the Apple present position, let alone gives certain premium in the existing stock price, even if Apple wants to sell out the leverage according to the market value the stock in hand is still not possible. 那么,该如何跟李牧报价呢？在现有股价基础上再要求一定的溢价？那简直是做梦一样的想法,因为以苹果现在的境地,别说在现有股价上给予一定溢价,就算是苹果想按照市值把手里的股份都卖掉套现也是不可能的。 Reason that is impossible, because of Apple as a listed company, although its majority ownership in board of directors, but some stocks circulate in the market, these stocks were purchased by many investors, the capital market to safeguard the interest and stability of entire of stock market investor, strictly limited the leverage freedom of the listed company shareholder as well as executive. 之所以不可能,是因为苹果作为一家上市公司,虽然它的大部分股份在董事会手里,但还有部分股份在市场内流通,这些股份被大量投资者购买,资本市场为了保障投资者的利益以及整个证券市场的稳定,严格限制了上市公司股东以及高管的套现自由。 In other words, some capital, if 10% Apple stocks, if they want these 10% sets of ready-made cash, is not sell the stock on the stock market directly were so simple, they must first the request according to market, make the reduction disclosure ahead of time, and walks the massive extremely fat and slow flows, finally after the long process, can like squeezing out toothpaste, leverages the stock little. 也就是说,某家资本如果有10%的苹果股份,如果他们想把这10%套现成现金,绝不是直接在股市上把股票卖了那么简单,他们首先要按照市场的要求,提前做减持披露,并且走大量臃肿而缓慢的流程,最后经过漫长的过程,才能像挤牙膏那样,一点点把股份套现。 As the matter stands, if the Apple shareholder wants to reduce, before reducing , must first disclose outward, once the investor discovered that the Apple shareholder must run away, will lead to bigger sell-offs scared, when the time comes the stock of shareholder has not reduced with enough time, the stock price has fallen. 这样一来,如果苹果股东想减持,减持之前先要对外披露,一旦投资人发现苹果股东要逃走,恐慌会引发更大的抛售潮,到时候股东的股份还没来得及减持,股价已经跌到底了。 This also means, the Apple shareholder now is the investor who the depth locks, even wants to become the not possible mission according to the market value leverage. 这也就意味着,苹果的股东现在才是深度套牢的投资人,甚至想按市值套现都成了不可能的任务。 Therefore, Apple shareholder, if the present wants to leverage, is not only not possible to defer to the market value to attain the cash, instead must sacrifice part of interests to gain the opportunity of leverage, this is Li Mu to the essential chip that Apple keeps prices down. 所以,苹果的股东如果现在想套现,不但不可能按照市值拿到现金,反而要牺牲一部分利益来获取套现的机会,这是李牧向苹果压价的关键筹码。 If the Apple market value 3 billion, in the shareholder hand own stocks 70%, that this part defers to the market value computation is 21 hundred million USD, good that if the Li Mu rhythm controls, likely forces the Apple shareholder to comply by 15 hundred million USD prices, in transfer all stocks to give him, making him the Apple controlling shareholder. 如果苹果市值30亿,股东手里持股70%,那这部分按照市值计算是21亿美元,如果李牧节奏把控的好,很可能迫使苹果股东答应以15亿美元的价格,转让手里所有的股份给他,让他成为苹果的控股股东。 However, if Li Mu wants to make Apple delist from NASDAQ, must circulate the part a stock market value premium space, guarantees privatization smooth advance, if the Apple circulation market value achieves 9 hundred million USD, that Li Mu must make up together their premium, then recycles the stock from their hands, if the premium 40%, must spend 3.6 hundred million USD. 不过,如果李牧想让苹果从纳斯达克退市,就必须要给流通部分的股份市值一个溢价空间,来确保私有化的顺利推进,如果苹果流通市值达到九亿美元,那李牧就得补齐他们的溢价,然后从他们手里把股票都回收过来,如果溢价40%,就要多花3.6亿美元。 These money seem like that is cost that Li Mu must bear, but to the Apple board of directors, they are clear, Li Mu will also certainly calculate some costs above them. 这些钱看似是李牧要负担的成本,但对苹果董事会来说,他们心里清楚,李牧一定会把这部分成本也算在他们头上。 So calculates, they not only not possible to receive money according to the stock price, even must be far lower than the stock price. 如此一算,他们不但不可能按股价拿到钱,甚至还要远低于股价。 In view of the fact that the present others have not been interested in Apple, therefore the Apple high level realizes a serious concern: If thinks dozens stop-loss leverages, selling cheap is the Apple only outlet! 而且鉴于现在已经没有其他人对苹果感兴趣,所以苹果的高层意识到一个严重的问题:如果想几十止损套现,贱卖是苹果唯一的出路！
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