RINAPE :: Volume #15

#1432: Start acquisition negotiation

LNMTL needs user funding to survive Read More

Andy Rubin joins the Muye Science and Technology news, gave a Apple certainly big attack. 安迪・鲁宾加入牧野科技的消息,给了苹果一个绝大的打击。 Tim Cook makes the board of directors agree with the plan of comprehensive upgrade next generation iPod with great difficulty mostly, even this plan also stays in the executive in Apple Corporation merely, Li Mu separated with practical action made the response spatially. 蒂姆・库克好不容易才让董事会大多数同意全面升级下一代ipod的计划,甚至这个计划还仅仅停留在苹果公司的高层,李牧就用实际行动隔空做出了回应。 Muye Science and Technology gathers Andy Rubin, its goal is also to conduct the comprehensive upgrade to mangi-me, Apple although does not know how Li Mu prepares to do specifically, but from them the understanding of Andy Rubin, they have been able to infer, the direction of Li Mu choice, just reached the agreement the direction to be consistent with Apple. 牧野科技招揽安迪・鲁宾,其目的也是要对mangi-me进行全面升级,苹果虽然不知道李牧具体准备怎么做,但从他们对安迪・鲁宾的了解,他们已经能够推断出,李牧选择的方向,与苹果刚刚达成共识的方向是一致的。 Actually even the Apple high-level decision wants comprehensive upgrade iPod, even is iPod develops independent Operating System, to give a name is iOS, but this iOS and Jobs's iOS are only coincidence in a pure name. 其实就算是苹果高层决定要全面升级ipod,甚至为ipod开发一个独立的操作系统、起名为ios,但这个ios和乔布斯的ios只是一个单纯名字上的巧合。 os is the meaning of operating-system, starts from macOS, „os” in Apple is the Operating System synonym, but Jobs „i”, refers to iPhone, but Apple present „i” refers to iPod. os是operating-system的意思,从maos开始,“os”在苹果就是操作系统的代称,而乔布斯的“i”,指的是iphone,但是苹果现在的“i”指的是ipod。 Tim Cook is far from Jobs in long-term that 2005 considered, in his brain did not have a smartphone as well as moves the internet construction, his entire strategic mindset has not jumped out of iPod. 蒂姆・库克远没有乔布斯在2005年考虑的长远,他脑子里还没有一个智能手机以及移动互联网的架构,他的整个战略思维还没有跳出ipod。 The ability that this does not blame Tim Cook but is actually insufficient, is everyone stage is mainly different, therefore the thinking mode is also different, the ancient said that has plenty of food and clothing to think **, the prerequisite first eats to the full to put on warmly, previous life Jobs fought a brilliant turnaround with iPod and iTunes, making Apple eat to the full to put on to warm, therefore he can plan and a landing longer-term strategy, Tim Cook offered up one's life bravely, in the making a great effort brain thought on a matter, how to make Apple eat to the full to put on warmly, if at this time pattern really big, was very easy to lead Apple to step onto one to consume own road of no return. 这倒也不怪蒂姆・库克的能力不足,主要是每个人所处的阶段不同,所以思维方式也不同,古人说饱暖思**,前提条件是先吃饱穿暖,上辈子乔布斯用ipod、itunes打了个漂亮的翻身仗,让苹果吃饱穿暖了,所以他才能去规划并落地更长远的战略,蒂姆・库克临危受命,勒紧裤腰带脑子里想的就一件事,如何让苹果吃饱穿暖,这时候格局如果真的过于大,很容易带领苹果走上一条耗死自己的不归路。 Nowadays, Tim Cook this iOS that hangs the silk version, aborts thoroughly. 现如今,蒂姆・库克这个吊丝版的ios,也彻底胎死腹中。 Apple cannot with the Li Mu upfront just, they think absolutely again hardly comprehensive upgrade iPod, wants to evade its point and steeling oneself for revenge temporarily, then puts out the generation product to hit Li Mu one to be caught off guard, but no one has expected, the Li Mu's reaction speed so will be fast. 苹果绝对不敢再跟李牧正面硬刚,他们想全面升级ipod,就是想暂时避其锋芒、卧薪尝胆,然后拿出新一代产品来打李牧一个措手不及,可是谁也没料到,李牧的反应速度会这么快。 In this case, just received the humiliation stop-loss faction to the Apple future to lose the confidence in Microsoft there again, but counter-attacks to send the interior also to unite again from the fission, thinks that counter-attacks the Muye Science and Technology possibility not to exist, regardless of any method. 在这种情况下,刚在微软那里受了屈辱的止损派再次对苹果的前途失去信心,而反攻派内部也从分裂再次团结起来,一致认为反攻牧野科技的可能性已经不存在了,无论用任何方法。 Tim Cook also lost the confidence, he after the same day breaks up, then decided that submitted the resignation to the board of directors, he proposed that the excuse of resignation was does not have the ability to save Apple, therefore hopes that Apple can find one to lead Apple to go out of new CEO of crisis. 蒂姆・库克也失去了信心,他在当天散会之后,便决定向董事会提出辞职,他提出辞职的借口是自己没有能力挽救苹果,所以希望苹果能够找到一个可以带领苹果走出危机的新ceo。 The dignified words everybody will say, like the female student refuses the male student to woo, will say that he is a good person, will say oneself were not very good and not can be joined to him, saying that he was worth having is better, actually she was only cannot take a liking to him purely. 体面的话谁都会说,就像女生拒绝男生求爱的时候,会说他是个好人,也会说自己不够好、配不上他、说他值得拥有更好的,其实她只是单纯的瞧不上他而已。 Tim Cook said oneself want to resign felt own ability is insufficient, actually he does not think Apple pounds finally in own hand, if in a hand of professional manager smashed market value billions USD companies dry/does, this professional manager inevitable uncertain future. 蒂姆・库克说自己想辞职是觉得自己能力不足,其实他是不想苹果最后砸在自己的手里,如果一个职业经理人的手里干砸了一个市值几十亿美元的公司,这个职业经理人必然前途未卜。 Everyone is the worldly person who comes out to mix, who does not know that Tim Cook is having what idea, the Apple board of directors equals fast, informs Tim Cook, leaves job, but must wait again for three months, three months, they will be Apple will ask a good buyer, to sell a good price as far as possible, if not be able to sell out, Tim Cook may leave job after three months of expiration. 大家都是出来混的人精,谁不知道蒂姆・库克在打什么主意,苹果董事会快速合计一番,告知蒂姆・库克,离职可以,但必须再等三个月,三个月时间内,他们会尽可能为苹果找一个好买家、卖一个好价格,如果卖不掉,蒂姆・库克可在三个月期满之后离职。 To the Apple high level, such a was done by Li Mu, they were also anticipating hurried to let go of Apple. 对苹果的高层来说,被李牧这么一搞,他们也期待着赶紧把苹果脱手了。 But, sold to anyone, or who is willing to want, became a major problem. 可是,卖给谁,或者谁愿意要,就成了一个更大的问题。 The Apple high level almost stroked big and enterprise of internet industry, thinks that now can take the adequate fund to purchase Apple, and receives Apple to have the enterprise of practical significance to be truly few, whatever, the value that Apple acts at present must slightly be higher than compared with the market value, how to calculate that is a billions and billions USD business, really few enterprises can have such big appetite. 苹果高层几乎把互联网行业的大咖和企业都捋了一遍,认为现在能拿出足够资金来收购苹果,并且收苹果有实际意义的企业确实很少,无论怎样,苹果目前出手的价值都得比市值稍微高出一点,怎么算都是一笔好几十亿美元的生意,真没几家企业能有这么大的胃口。 Moreover, Apple has considered all internet enterprises, has not considered Muye Science and Technology only, was not they are not willing to sell to Muye Science and Technology the company, but was they felt, Muye Science and Technology will certainly not be interested in Apple, particularly Mangomi 2 big popular, Muye Science and Technology did not prepare to make in the Operating System situation, Muye Science and Technology wanted Apple is really nothing use. 而且,苹果把所有一线互联网企业都考虑过了,唯独没考虑过牧野科技,不是他们不愿意把公司卖给牧野科技,而是他们觉得,牧野科技对苹果一定不会太感兴趣,尤其是mango-me二大受欢迎,牧野科技又不准备做操作系统的情况下,牧野科技要苹果实在是没啥用处。 Apple does not certainly know, Li Mu wants is not their present mess, but will be their future value hundreds of billions USD large amount of market values. 苹果当然不会知道,李牧想要的不是他们眼下的烂摊子,而是他们未来价值几千亿美元的巨额市值。 ...... …… Louise the Martin news is all-resourceful, through abolished that night of iOS plan in Apple, Li Mu obtains the news that he spread, Louise Martin believes, purchased the Apple time window to arrive. 路易斯・马丁的消息神通广大,就在苹果通过又废除ios计划的当天晚上,李牧就得到了他传来的消息,路易斯・马丁认为,收购苹果的时间窗口已经到了。 Li Mu thought that also almost should sit to chat with Apple officially, therefore then asked him: „You thought that what offer we to Apple, can in the lowest cost situation, guarantee now simultaneously they do accept?” 李牧觉得也差不多应该和苹果正式坐下来聊一聊了,于是便问他:“你觉得我们现在给苹果一个什么样的offer,可以在成本最低的情况下,同时确保他们接受？” Louise Martin said: „The Apple biggest pain spot is iPod business what course to follow, some businesses are no one are willing to want now, will face the huge loss, actually judging from the present situation, some people are not willing to acquire the iPod business, if now some people explicitly express willingness also to take over a business the iPod business together, making Apple all shareholders sell out all stocks to leave immediately, they can complying without hesitation.” 路易斯・马丁说:“苹果最大的痛点是ipod业务何去何从,这部分业务现在是没人愿意要的,而且会面临巨大亏损,其实从目前的情况来看,不会有人愿意收购ipod业务,现在如果有人明确表示愿意把ipod业务也一起接盘,让苹果所有股东立刻沽清所有股份走人,他们一定会毫不犹豫的答应。” Li Mu nods, said: „This, I will make my vice-president relate tomorrow with the Apple core level, one side making them first bump as soon as possible.” 李牧点点头,道:“这样吧,我明天让我的副总裁跟苹果核心层联系一下,让他们尽快先碰一面。” „Good!” Louise Martin said with a laugh: „I thought that this time a matter that purchases Apple may imagine us is simpler, Microsoft truly helped us be many indirectly.” “好！”路易斯・马丁笑着说:“我觉得这次收购苹果的事情可能会比我们想象中简单很多,微软确实间接的帮了我们不少。” „Yes.” Li Mu sighed one, said with a laugh: „Microsoft this time is really the god secondary attack. Because had they unchaste negotiating, gave us the good opportunity that seizes the chance to enter bargain-hunts!” “是的。”李牧感叹一声,笑着说:“微软这次真的是神助攻。正因为有了他们毫无节操的砍价,才给了我们趁机杀入抄底的好机会！” ...... …… When Tim Cook receives the Lin Qingya call, his whole person gawked for several seconds gradually slow the god. 当蒂姆・库克接到林清雅的电话时,他整个人愣了好几秒钟才逐渐缓过神来。 Lin Qingya is the Muye Science and Technology vice-president, similarly is also person in charge of Muye Science and Technology US (America) subsidiary company, is a Silicon Valley actual impact strength strongest female executive, with the constant development of Muye Science and Technology, Lin Qingya is also getting bigger and bigger in the Silicon Valley fame, but this is not the reason of Tim Cook god, he stemming from the shock during, has not responded long time, is because he guessed correctly Lin Qingya probably to the actual secret that oneself telephone. 林清雅是牧野科技的副总,同样也是牧野科技美国分公司的负责人,是硅谷实际影响力最强的一位女性高管,随着牧野科技的不断发展,林清雅在硅谷的名气也越来越大,但这都不是蒂姆・库克愣神的原因,他之所以没有出于震惊之中,良久才反应过来,是因为他大概猜出了林清雅给自己打电话的实际秘密。 Therefore Tim Cook very respectable inquiry: „Miss Lin, does not know that what you do make my phone call to tell?” 于是蒂姆・库克很是尊敬的询问道:“林小姐,不知道你打我的电话有什么吩咐？” Lin Qingya shows a faint smile, said: „Tim, I heard that Apple wants to look for a competent individual or the group takes over, doesn't know this matter?” 林清雅微微一笑,说:“蒂姆,我听说苹果想找个有实力的个人或者集团接手,不知道有没有这件事？” „Has.” Tim Cook's saying without hesitation: „We truly are Apple look for a competent buyer.” “有。”蒂姆・库克毫不犹豫的说道:“我们确实在为苹果寻找一个有实力的买家。” Tim Cook is not surprised, entire Silicon Valley knows that Apple wants to leverage the stop-loss eagerly, Lin Qingya knows well no strange. 蒂姆・库克对此并不惊讶,整个硅谷都知道苹果想急于套现止损,林清雅知道就更没什么好奇怪的了。 However Tim Cook is a little actually curious, is Lin Qingya interested in Apple? 不过蒂姆・库克倒是有一点非常好奇,林清雅难道对苹果感兴趣？ At this time, Lin Qingya said: „Tim, Muye Science and Technology to some Apple actually interests, if you have the time, we can sit to chat.” 这时,林清雅开口说道:“蒂姆,牧野科技对苹果倒是有些兴趣,如果你有时间的话,我们可以坐下来聊一聊。” Tim Cook immediately heart next one happy, Muye Science and Technology although is the Apple mortal enemy, but from the business level, Muye Science and Technology is most suitable to acquire the Apple enterprise. 蒂姆・库克顿时心下一喜,牧野科技虽然是苹果的死敌,但是从业务层面来说,牧野科技是最适合收购苹果的企业。 However Tim Cook thinks carefully, after the moment, said: „Miss Lin, reminded ahead of time, what we sought was the stock of core shareholder level is all produced the purchase by the capitalization, this was not financing is not the revolutions gives some stocks, you must first accept this point, we can continue to discuss downward.” 不过蒂姆・库克仔细想了想,片刻后又说:“林小姐,提前提醒一下,我们寻求的是核心股东层的股份被全资全产收购,这不是融资也不是转授部分股份,您首先要接受这一点,我们才能继续往下谈。” Lin Qingya said with a laugh: „Naturally, we do not want to buy stock in Apple simply, such to us there is no significance, the capitalization purchase also reluctantly a little to the operating space.” 林清雅笑着说:“当然,我们也不是想简单入股苹果,那样对我们来说是没有任何意义的,全资收购还勉强有点可操作空间。” „Capitalization purchase?!” Tim Cook asked that the sound sounds like very tranquil, but the innermost feelings have been the difficult situation. “全资收购？！”蒂姆・库克问了一句,声音听起来好像很平静,但内心早已经是惊涛骇浪。 Muye Science and Technology wants the capitalization to purchase Apple, this is really Tim Cook didn't expect, because he felt, Li Mu cannot use Apple, why can therefore spend the defeated who buys not to use? 牧野科技要全资收购苹果,这真的是蒂姆・库克没想到的,因为他觉得,李牧根本用不上苹果,所以为什么要花钱买一个自己用不到的手下败将呢？ Moreover, why can Li Mu buy Apple Operating System and complete machine business? These two sectors to current Muye Science and Technology, are nothing practical significances, explained as for iPod but actually fortunately, Li Mu may be the same to Microsoft, is eliminating the barrier for own product. 而且,李牧为什么要买苹果的操作系统和整机业务？这两个版块对目前的牧野科技来说,是没有什么实际意义的,至于ipod倒还好解释,李牧有可能跟微软一样,是在为自己的产品肃清障碍。 On the Li Mu's request, Lin Qingya has been disinclined to continue to talk circuitously with the Apple person, therefore she enters the subject, said: „Tim, our chairmen thinks that Apple is a company that has certain potential, stemming from your approvals, and some demands of we call circuit, he decided that must acquire your enterprise, moreover he heard that you were insulted by Microsoft because of this matter, including him also thought that Microsoft worked is really excessive, therefore made me come with you to discuss, if can achieve a negotiated price, he paid money, then your company all technologies to the person enrolled the Muye Science and Technology establishment completely, if discussed inadequately, you can accept the Microsoft resolution agreement actually, only sold to them Operating System.” 应李牧的要求,林清雅已经懒得跟苹果的人继续绕圈子了,所以她直入正题,道:“蒂姆,我们董事长认为苹果是一家有一定潜力的公司,出于对你们的认可,以及我们自身业务线的一些需求,他才决定要收购你们的企业,而且他听说你们因为这件事情而被微软侮辱,包括他也觉得微软做事情实在是太过分了,所以让我来跟你们谈一谈,如果能达成一个协议价格,那他付钱,然后你们公司所有技术向的人全部编入牧野科技编制,如果谈不成,你们倒是可以接受微软的拆分协议,只把操作系统卖给他们。” Lin Qingya mentioned Microsoft, Tim Cook especially was at heart depressed, Microsoft this time was really the wound and self-respect of all Apple core personnel, the software and hardware that in their opinion, oneself made laboriously, do not dare to say the entire industry first, but also was ranking goes near at least extremely. But now, to the eye of Microsoft, these had no real value diligently completely, Apple to the Microsoft only value can guarantee that Microsoft not again by anti-monopoly law control, looks like a tool, that is all. 林清雅一提到微软,蒂姆・库克的心里就格外郁闷,微软这次真的是伤及了所有苹果核心人员的自尊,在他们看来,自己辛辛苦苦做出来的软件、硬件,不敢说全行业第一,但起码也是排名极端靠前的。可是现在,到了微软的眼里,这些努力完全没有任何实际价值,苹果对微软唯一的价值就是可以确保微软不会再被反垄断法管控,就像是一个工具,仅此而已。 Pondered over the moment, Tim Cook asked Lin Qingya: „Chief Lin, if we sold to Muye Science and Technology Apple, what kind of offer then Muye Science and Technology can give us? Besides the offer, about our enterprise and team, what other ideas he has?” 思忖了片刻,蒂姆・库克问林清雅:“林总,如果我们把苹果卖给牧野科技,那么牧野科技能给我们一个怎样的报价？除了报价之外,关于我们的企业与团队,他都有什么其他的想法？” Lin Qingya said with a smile slightly: „Chief Li has what idea specifically, this I am not clear, therefore we can approximately a time chat well, having a look at you to want anything, then I go to chat with Chief Li again.” 林清雅微微笑道:“李总具体有什么想法,这个我也不清楚,所以我们可以约个时间好好聊一聊,看看你们都想要什么,然后我再去跟李总聊。” Tim Cook complies immediately, takes off/escapes the tastes: „That elects tomorrow, tomorrow my entire time interval may have the time!” 蒂姆・库克当即答应下来,脱口道:“那就选在明天吧,明天我全时段都可有时间！”
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