An innermost feelings undertaking faith extreme powerful person, will not be interested in all forms of working absolutely, Li Mu has seen many such people, they not necessarily have very strong ability, but has very strong faith, belongs does not hit the south wall type not turn head. 一个内心创业信念极端强大的人,绝对不会对任何形式的打工感兴趣,李牧见过很多这样的人,他们未必都有很强的能力,但都有很强的信念,属于不撞南墙不回头的类型。 Li Mu does not understand Andy Rubin's personality, but he knows, Andy Rubin's undertaking faith is not powerful, otherwise he not possible establishing sold to Google in previous life less than two years of android. 李牧不了解安迪・鲁宾的性格,但他知道,安迪・鲁宾的创业信念并不强大,否则他也不可能在上辈子把创立了不足两年的android卖给谷歌。 The pig did not have sturdy to sell on hastily long, the reason only then two possibilities, were do not want to raise either, either was could not raise, which type regardless of Andy Rubin were, showed that his undertaking faith was not intense. 猪还没长壮实就急忙卖了,原因只有两种可能,要么是自己不想养了,要么是自己养不起了,无论安迪・鲁宾是哪一种,都证明他的创业信念并不强烈。 Since the faith is not very intense, naturally had the possibility of vacillation. 既然信念不够强烈,就自然有了动摇的可能。 Andy Rubin invites facing Li Mu's personally, in the although surface seemingly fell into silent, but at heart actually already excitedly to pinnacle. 安迪・鲁宾面对李牧的亲自邀约,虽然表面上看起来陷入了沉默,但心里却已经激动到了极致。 Whatever, to Andy Rubin, can obtain Li Mu's to invite personally, inviting him to ally Muye Science and Technology, has been making him realize a big stride in the Silicon Valley position instantaneously. 无论怎样,对安迪・鲁宾来说,能得到李牧的亲自邀约,邀请他加盟牧野科技,就已经在瞬间让他在硅谷的地位实现一次大跨步了。 The founder in the world top rich and powerful people and top internet Corporation invited himself to join up with his company personally, this also insufficiently blew awesome? At least can blow half a lifetime again. 世界顶尖富豪、顶尖互联网公司的创始人亲自邀请自己加盟他的公司,这还不够吹牛逼的吗？至少能再吹半辈子了。 Li Mu's invited, to Andy Rubin, looked like a China elegant unsuccessful actor, suddenly received Spielberg, or James Cameron's personal invitation, hopes that he can play a strong character to oneself movie, so long as a Spielberg opens the mouth, this actor rose dramatically on the worth instantaneously. 李牧的邀请,对安迪・鲁宾来说,就像是一个华夏郁郁不得志的演员,忽然收到了斯皮尔伯格,或者詹姆斯・卡梅隆的亲自邀请,希望他能到自己的电影里扮演一个重要角色,只要斯皮尔伯格一开口,这演员瞬间就身价暴增。 Andy Rubin while excited, the undertaking thought of heart deep place also started to be affected to change by Li Mu's. 安迪・鲁宾心里在激动的同时,内心深处的创业念头也开始受李牧的影响而发生了巨变。 Thinks oneself are really not possibly suitable to make CEO, to manage a company, Andy Rubin's will had the vacillation. 一想到自己可能真的不适合做一个ceo、管理一个公司,安迪・鲁宾心里的意志就产生了动摇。 At this time, sly such as Li Mu of fox started to instill into the poisonous chicken soup to him, sighed: „Andy, does not start an undertaking easily . Moreover the successful person are too few are too few, to many pioneers, the undertaking looks like a unrestrained gambling, the gambling stake is not only own complete family belongings, even oneself future, some people can casual one year gain several million USD obviously, may probably let go this opportunity to start an undertaking, finally undertaking failure, not only one year several million income throw away carelessly, but also burnt down several million USD family belongings in vain, finally looks for the work, actually discovery, oneself worth in old measure, because actually experience of undertaking failure, but in a big way sells at a discount, you said, this is the gain does not equal the loss?” 这时候,狡猾如狐的李牧又开始向他灌输毒鸡汤,感叹道:“安迪,创业不易,而且成功的人太少太少,对很多创业者来说,创业就像是一场豪赌,赌注不仅是自己的全部家当,甚至还有自己的前途,有些人明明可以随随便便一年赚几百万美元,可非要放弃这个机会去创业,最后创业失败,不但一年几百万的收入打了水漂,还白白烧掉了几百万美元的家当,最后再去找工作,却发现,自己在老板眼里的身价,却因为创业失败的经历而大打折扣,你说,这是不是得不偿失？” Andy Rubin's slight nod cannot help but. 安迪・鲁宾不由自主的微微点头。 Li Mu also said: „ Therefore , I suggested the pioneer, the person who or the preparation started an undertaking, before the undertaking first asked own several issues: 李牧又道:“所以说,我建议创业者,或者准备创业的人,在创业之前先问自己几个问题: My project really very ok? Do I really persist in starting an undertaking? If starts an undertaking, how many I do have to save to throw? How does my stop-loss line establish? After losing everything all cash savings, receives the hand, after losing everything all cash savings, loses everything again own real estate? Also or after losing everything all assets, owes several times again in the loan of own asset? If what to do I did start an undertaking were defeated finally? What to do if I didn't have a thing in the world? If I did not have a thing in the world, what to do was also scoffed by person? What to do if I didn't have the day of turning over again? ” 我的项目是不是真的很ok？我是不是真的坚持创业？如果创业,我有多少积蓄能投进来？我的止损线怎么设定？是赔光了所有的现金积蓄之后就收手,还是赔光了所有的现金积蓄之后,再赔光自己的不动产？亦或者在赔光所有资产之后,再欠数倍于自己资产的贷款？我如果创业最后失败了怎么办？如果我一无所有了怎么办？如果我一无所有了,又被身边的人所耻笑怎么办？如果我再没有翻身之日了怎么办？” Li Mu this series of issues, like send the shell innumerably, continually bombs on Andy Rubin's psychological defense line, rounds of bombed his psychology that wall, they also look like in the water that powerful water plant, wove in resistance giant water together the net, one after another entangled unceasingly on the propeller of Andy Rubin that boat, unceasing slowing its speed, unceasing reduced its power, until some instance, the propeller is unable to rotate again. 李牧这一系列的问题,如同无数发炮弹,不断轰炸在安迪・鲁宾的心理防线上,一发发炸塌了他心理那道墙,它们也像水里那一根根强有力的水草,共同编织成了一张阻力巨大的水中网,一道又一道的不断缠在安迪・鲁宾那艘小船的螺旋桨上,不断的拖慢它的速度、不断的降低它的动力,直到某个瞬间,螺旋桨再也无法转动。 Suddenly in such a instance, in Andy Rubin heart such as restores justice suddenly sees the light generally! 忽然在这样的一个瞬间,安迪・鲁宾心中如拨云见日一般豁然开朗！ He was asking a oneself question at heart: Why do I want to be worried about these? So long as I accept Li Mu's to invite, I became the Silicon Valley notch talent, can attain the Silicon Valley top pay, moreover makes one to realize the top matter in a top company, such good opportunity is placed in the front, why does not comply, why can also be worried about these illusory things?! 他在心里问了自己一个问题:我为什么要去担心这些？只要我接受李牧的邀请,我就成了硅谷的顶尖人才,同时也能拿到硅谷顶尖的薪资,而且是在一家顶尖的公司做一件有可能实现顶尖的事情,这么好的机会摆在面前,为什么不答应下来,为什么还要去担心那些虚无缥缈的东西？！ Thought through these, Andy Rubin without hesitation said to Li Mu: „Chief Li, I am willing to accept your invitation, joins Muye Science and Technology!” 想通了这些,安迪・鲁宾毫不犹豫的对李牧说:“李总,我愿意接受你的邀请,加入牧野科技！” Andy Rubin of Li Mu looks at almost bald person, the corners of the mouth wipes to smile evilly, before him, Andy Rubin is similar to in time of war will not firm soldier, always has to sacrifice the life to sprinkle the hot blooded happy prospect at heart, but in front of the sugar-coated bullet, actually lost own standpoint. 李牧看着几乎秃顶的安迪・鲁宾,嘴角抹过点点邪笑,在他面前,安迪・鲁宾就如同战争时期意志不坚定的士兵,心里总有抛头颅洒热血的美好愿景,但在糖衣炮弹面前,却失去了自己的立场。 Afterward, Li Mu reaches out Andy Rubin, shows a faint smile, said: „Welcome you to join Muye Science and Technology.” 随后,李牧向安迪・鲁宾伸出了手,微微一笑,道:“欢迎你加入牧野科技。” Andy Rubin struggles and prove self- hot blooded in Muye Science and Technology now filled with diligently, therefore he asks Li Mu immediately: „Chief Li, when do I enter the duty?” 安迪・鲁宾现在满腔都是在牧野科技努力奋斗、证明自我的热血,所以他立刻问李牧:“李总,我什么时候入职？” Li Mu said with a smile: „If you want, I can arrange the person to come now to you to handle into the duty.” 李牧笑道:“如果你愿意,我现在就可以安排人来给你办理入职。” Andy Rubin also asked: „What is my duty?” 安迪・鲁宾又问:“那我的职务是什么？” Li Mu said: „Declared to the outside is Mango project division Vice General Manager and technology Director, is responsible for the software and hardware technology development work of Mango.” 李牧说:“对外宣称是mango事业部副总经理兼技术总监,负责mango的软硬件技术开发工作。” Then, Li Mu also added: „This is only the foreign view, matter that in fact you must handle, is the secret forms one to move Operating System project division, is responsible for researching and developing the Muye Science and Technology first set to move Operating System, this set of Operating System names as mOS (Mango Operating System) temporarily, the full name is Mango -operating-system, regarding mOS (Mango Operating System), you must technically use the linux construction, simultaneously designs the research and development by the brand-new mobile application thought completely, the most important thing is, you must abandon palm as well as Saipan and Windows -mo Boss ile so-called moves the Operating System foundation, they are not the industry benchmarks, future we will be!” 说罢,李牧又补充道:“这只是对外的说法,实际上你要做的事情,是秘密组建一个移动操作系统事业部,负责研发牧野科技的第一套移动操作系统,这套操作系统暂时命名为mos,全名为mango-operating-system,对于mos,你要在技术上采用linux的架构,同时完全以全新的移动产品思维去设计研发,最重要的是,你一定要摒弃palm以及塞班、indos-mobile的所谓移动操作系统基础,他们不是行业标杆,未来的我们才是！” Li Mu these words saying completely Andy Rubin at heart, Andy Rubin wants to make one set of subversive motion Operating System, moreover he thinks adopts the linux construction, these key points happen to hold the same view with Li Mu. 李牧这一席话完全说进了安迪・鲁宾的心里,安迪・鲁宾本来就是想做一套颠覆性的移动操作系统,而且他想的就是采取linux架构,这几个关键点都与李牧不谋而合。 This also makes Andy Rubin lingering fear with rejoicing, the lingering fear is because, if really iron core the undertaking, has Li Mu, oneself are perhaps more difficult to succeed ; Rejoiced is because, Li Mu became own boss, but oneself also totally gave up the undertaking. 这也让安迪・鲁宾心里后怕与庆幸,后怕是因为自己如果真的铁了心创业,有李牧在,自己恐怕更难成功;庆幸是因为,李牧成了自己的老板,而自己也彻底放弃了创业。 ...... …… Apple is still fighting. 苹果内部还在战斗。 Is the fight that the stop-loss sends and counter-attacks send. 原本是止损派和反攻派的战斗。 But now, turned into the stop-loss to send in unpredictably, counter-attacked to send the interior to present the huge fission . Moreover the both sides present argument of split is getting bigger and bigger. 但现在,变成了止损派在捉摸不定,反攻派内部却出现了巨大的分裂,而且分裂的双方现在的争论越来越大。 All these contradictions revolve, in „must develop one set of new Operating System for next generation iPod” on, both sides refuse to budge, the stop-loss faction actually in communicated the purchase at the matter to receive the huge blow with Microsoft. 这一切矛盾都围绕在“到底要不要为下一代ipod开发一套新的操作系统”上,双方僵持不下的时候,止损派却在与微软沟通收购的事情上收到了巨大的打击。 Microsoft is a more detailed investigation as well as analyzed the Apple status quo obviously, and considered itself to purchase the entire logic of Apple. 微软显然是更加详细的调查以及分析了苹果目前的现状,并且重新考量了自己收购苹果的整个逻辑。 First, is they thought that Apple consume oneself probability to be big, because of collapsing completely of iPod business, Apple not only lost a cash flow call circuit, will also soon shoulder the huge debt and loss for this reason, this will burn out and drag unceasingly Apple, about this, the avalanche general stock price is the best proof ; 首先,是他们觉得苹果自己耗死自己的机率非常大,因为ipod业务的一败涂地,苹果不但失去了一条现金流业务线,还即将为此背负巨额债务与亏损,这会不断把苹果拖垮、拖死,关于这点,雪崩一般的股价就是最好的证明; Next, they also start to engage in introspection, does Microsoft really need to purchase Apple? 其次,他们也开始扪心自问,微软真的有必要收购苹果吗？ Purchases the Apple cause is the hope no longer receives the sanction of anti-monopoly law forever, but this need Microsoft with very careful way, comes through the overseas fund and shell company, completes to the actual purchase of Apple, this is very troublesome, moreover has the risk, which day of Business section cannot do well to do Microsoft to participate to purchase the Apple evidence actually, can use the unfair competition law and anti-monopoly law, does Microsoft. 收购苹果的起因是希望永远不再受到反垄断法的制裁,但这需要微软用非常非常小心的方式,来通过境外基金与壳公司,去完成对苹果的实际收购,这很麻烦,而且也有风险,搞不好哪天商务部搞到微软实际参与收购苹果的证据,就可以用不正当竞争法以及反垄断法,去搞上微软一把。 With its this, might as well first ignores Apple runs its own course, if it died, causes the Microsoft Windows passive lording over martial arts world, that Microsoft will not receive „anti-monopoly law” threat. 与其这样,还不如先放任苹果自生自灭,它如果死了,导致微软indos被动的独霸武林,那微软将再也不会受到“反垄断法”的威胁。 Again bad, can first with the Apple end foot the rack, when the Apple market value reduces some, stop-loss to send the desire of leverage stop-loss is more intense to start again is not late again, at least can little spend a lot of money. 再不济,也可以先跟苹果端足了架子,等苹果市值再降低一些、止损派套现止损的欲念更强烈时再入手也不迟,起码能少花不少钱。 Therefore the Microsoft attitude had very big change, before does not hope iPod business child in such an arrangement, the present is in purchasing macOS and complete machine computer some are not interested, when the stop-loss faction unceasingly requests the Microsoft pack to carry off iPod, the Microsoft negotiator suddenly said, Microsoft declines 25% to macOS and offer of complete machine computer, as for the reason, the Microsoft aspect only said that was re-evaluates one time. 于是微软的态度发生了很大的变化,之前是一直不希望连带着ipod业务这个拖油瓶,现在是对收购maos和整机电脑都有些不感兴趣了,就在止损派不断要求微软打包带走ipod的时候,微软的谈判代表忽然表示,微软给maos以及整机电脑的收购报价下调25%,至于原因,微软方面只说是重新评估了一次。 Then secured against loss the face that sent to receive the huge shame, touched their bottom line. 这下止损派的脸面受到了巨大的羞辱,也触及了他们心里的底线。 At anything, everyone has an own bottom line, had not been touched before the bottom line, they have oneself insistence with the faith, but once the bottom line was touched, they make the huge transformation immediately, for example to many lovers, going off track is the bottom line that among them the emotion lasts, once some side goes off track, regardless of the other side has loves the opposite party much, makes the decision that leaves immediately, the stop-loss faction is also same. 任何事情上,每个人都有自己的一条底线,在底线没有被触及之前,他们有自己的坚持和信念,可一旦底线被触及,他们将立刻做出巨大的转变,比如对许多情侣而言,出轨就是他们之间情感存续的底线,一旦某一方出轨,另一方无论有多爱对方,都会立刻做出离开的决定,止损派也是一样。 The Microsoft shame, making the stop-loss send was touched after the bottom line, immediately turns counter-attacked the faction. 微软的羞辱,让止损派在底线被触及之后,立刻变成了反攻派。 The dramatic situation appeared, the Apple internal contradiction, from the contradiction of surrender or resistance, to the contradiction how revolted against. 戏剧性的情况出现了,苹果内部的矛盾,从投降还是反抗的矛盾,到了如何反抗的矛盾。 After a evening's vigorous argument, Tim Cook cannot make most people accept is iPod develops the Operating System matter. 经过一个晚上的激烈争论,蒂姆・库克还是没能让绝大多数人接受为ipod开发操作系统的事情。 The conference has conducted 7 : 30 am, being red in the face and having a parched mouth that everyone argued, but cannot have either one to have the overwhelming superiority. 会议一直进行到翌日早晨七点半,所有人争论的面红耳赤、口干舌燥,但还是没能有任何一方取得绝对优势。 The short line is laughed, low-cost, advantage to be small quickly ; Long-line effective slow, cost is high, advantage is big, therefore either , either, neither , neither, whose no one lets half a point. 短线见笑快、成本低、优势小;长线见效慢、成本高、优势大,于是公说公有理、婆说婆有理,谁也不让谁半分。 Under Tim Cook absolutely cannot be helped, telephoned to recuperate several days of Jobs at home welcome to the company. 蒂姆・库克万般无奈之下,打电话把在家休养了几天的乔布斯请到了公司。 Jobs is not willing to appear, because relates to the Apple life and death, he decided finally arrives at conference to support Tim Cook's decision, after all to Jobs, this is also the matter that he dark will fully promote. 乔布斯原本不愿意出现,但因为关系到苹果的生死存亡,他终于决定来到会议现场支持蒂姆・库克的这个决定,毕竟对乔布斯来说,这也是他冥冥中会全力推动的事情。 Jobs's support, making the present situation that the interior refused to compromise change, gradually, opposed the long-line short line supporter started more and more was stirred up by Jobs, starts to decide to support Tim Cook's long-line combat plan. 乔布斯的鼎力支持,让内部僵持不下的现状发生了转变,逐渐的,反对长线的短线支持者开始越来越多的被乔布斯所煽动,开始决定支持蒂姆・库克的长线作战计划。 Afterward, in a voting that at exactly 9 : 00 starts, develops Operating System and policy of comprehensive upgrade iPod, obtained 77% voting support levels. 随后,在九点整开始的一次投票中,开发操作系统、全面升级ipod的方针,得到了77%的投票支持率。 Tim Cook's proud announcement: We must base on os system, is iPod builds brand-new Operating System , to promote comprehensively this generation of iPod, enabling it comprehensive steamroll Mangomi 2, this is the key of Apple counterattack. 蒂姆・库克骄傲的宣布:我们要基于os系统,为ipod打造一款全新的操作系统,全面升级这一代ipod,使其能够全面碾压mango-me二,这是苹果逆袭的关键。 Because of iPod project of development, therefore everyone decided, names as the iOS plan this project code name. 因为是为了ipod而开发的项目,所以大家决定,把这个项目代号命名为ios计划。 After a half hour, when Apple the ambitious preparation launches „the iOS plan”, Muye Science and Technology issues to announce suddenly: 半小时后,当苹果内部野心勃勃的准备启动“ios计划”的时候,牧野科技忽然发布公告: Well-known it expert Andy Rubin allies Muye Science and Technology officially, holds the post of Mango project division Vice General Manager and technical Director, is responsible for the software and hardware research and development of Mango serial products comprehensively, Muye Science and Technology believes, will have Andy Rubin's alliance, the Mango serial products will certainly make a more major breakthrough. 知名it专家安迪・鲁宾正式加盟牧野科技,担任mango事业部副总经理及技术总监,全面负责mango系列产品的软硬件研发,牧野科技相信,有了安迪・鲁宾的加盟,mango系列产品必将取得更加重大的突破。 Fellow who Apple interior these are getting angry, expressions the dog were much uglier than day many...... 苹果内部这些红着眼的家伙,一个个的表情比日了狗还要难看得多的多…… Before a half hour, the Apple interior 77% people believe, Apple should for comprehensive upgrade iPod, but is iPod develops special-purpose Operating System, therefore they full power support to launch the iOS plan ; 半小时前,苹果内部77%的人认为,苹果应该为了全面升级ipod,而为ipod开发一款专用的操作系统,所以他们全力支持启动ios计划; After a half hour, the Apple interior has over 77% people to believe, the iOS plan can not need to start, because Andy Rubin's ability they understood very much, after all Andy Rubin once held public office at several years in Apple, Li Mu invites Andy Rubin to ally, makes him be responsible for Mango project division, this clarifies with the Apple idea is the same, wants comprehensive upgrade Mangomi. 半小时后,苹果内部有超过77%的人认为,ios计划可以不用启动了,因为安迪・鲁宾的能力他们很了解,毕竟安迪・鲁宾曾经在苹果供职数年,李牧邀请安迪・鲁宾加盟,又让他负责mango事业部,这摆明跟苹果想法一样,要全面升级mango-me。 In this case, Apple at absolute disadvantage, lost the most precious situation. 这样的话,处在绝对劣势的苹果,又失去了最宝贵的先机。 Even this advantage did not have, what iOS but also does? 连这个优势都没了,还搞什么ios？ 9.40, the Apple high level votes again. 9点40,苹果高层再一次投票。 Abolishes the iOS plan, obtained 87% percentages of people who voted. 废止ios计划,得到了87%的投票率。 Tim Cook dejected incomparable beckoning with the hand, said to the people: „Everyone one had not closed the eyes all night, goes home to wash to rest!” 蒂姆・库克颓然无比的摆摆手,对众人说:“大家一整夜没合眼了,都回家洗洗睡吧！”