RINAPE :: Volume #15

#1430: You are not this brick

LNMTL needs user funding to survive Read More

Andy Rubin has an excited and disturbed heart, arrived at Muye Science and Technology, to the hall onstage explanation purpose in coming, Li Ziwei comes out to greet immediately, and led the Li Mu's office him. 安迪・鲁宾怀揣着一颗激动而又忐忑的心,来到了牧野科技,向大厅前台说明来意,李紫薇立刻出来迎接,并将他带到了李牧的办公室。 This is the first time that Li Mu saw Andy Rubin, but at this time, Andy Rubin was 40 years old, had worn an ordinary black T-shirt, as well as worn-out jeans of washing blanch, the whole person seems like one to hang the silk middle age uncle. 这是李牧第一次见安迪・鲁宾,而此时,安迪・鲁宾已经四十岁了,穿着一件普普通通的黑色t恤,以及一条洗的发白的破旧牛仔裤,整个人看起来就像是一个吊丝中年大叔。 Li Mu also felt, Andy Rubin a little grows looks like Jobs, possibly defeats with two people withstand/top, moreover wears the eyeglasses to have much to do with. 李牧还觉得,安迪・鲁宾长得有点像乔布斯,可能跟两人都败顶而且都戴眼镜有很大关系。 Andy Rubin also the first time is saw Li Mu, although Li Mu was younger than him were too many, but he especially was still respectable to Li Mu, bowed slightly, both hands handshake, both hands obviously felt later some nowhere impositions, are disclosing cautious at a loss everywhere. 安迪・鲁宾也是第一次见李牧,虽说李牧比他年轻了太多,但他依旧对李牧格外尊敬,微微鞠躬,双手握手,随后双手明显感觉有些无处安放,到处透露着一种无所适从的拘谨。 Li Mu invited Andy Rubin to sit down, warm saying: „Mr. Ruben, I listened to Larry saying that you project were looking for the investment recently?” 李牧邀请安迪・鲁宾坐下,热情的说道:“鲁宾先生,我听拉里说,你最近有一个项目在找投资？” Andy Rubin nods, is busy at saying: „Real didn't expect Mr. Li can find the time to see me, if you interested, I can narrate the project with you probably, if your time is quite tight, I can also chat with the people of your firm investment arm.” 安迪・鲁宾点了点头,忙说:“真没想到李先生能抽出时间见我,如果你有兴趣的话,我可以把项目跟你大概叙述一下,如果你时间比较紧,我也可以跟贵公司投资部门的人聊。” Li Mu said with a smile: „Convenient words introduced with me, I was very interested actually.” 李牧笑道:“方便的话就跟我介绍一下吧,我倒是挺感兴趣的。” Andy Rubin joyful nod, said: „I told you in detail, possibly is somewhat long, if Mr. Li thought that which some idle talk are quite many can tell me directly, I adjust when necessary.” 安迪・鲁宾欣喜不已的点了点头,说:“那我就跟您详细的说一下,可能有些冗长,李先生要是觉得哪个部分废话比较多可以直接告诉我,我随时调整。” Li Mu shows a faint smile: „Does not use such constrained, how you think that how to say.” 李牧微微一笑:“不用这么拘束,你心里怎么想的,就怎么说。” „Ok.” Andy Rubin reorganized a language, said: „First said the project background, I want to make this project, actually will come from me to the one personal view of future mobile handset market, I thought that the cell phone will be definitely getting more and more popular in the future, moreover gradually will become people to live the indispensable equipment, in addition cell phone unequalled portability, therefore, what can foresee, in the future people will use the time of cell phone every day, certainly will surpass the computer.” “ok。”安迪・鲁宾整理了一下语言,道:“先说一下项目背景吧,我想做这个项目,其实源自于我对未来手机市场的一种个人看法,我觉得手机在未来肯定会越来越普及,而且逐渐成为人们生活中不可或缺的设备,再加上手机无与伦比的便携性,所以,可以预见的是,未来人们每天使用手机的时间,一定会超过电脑。” Li Mu holds the chin, face earnest nod, said: „This point I fully approve, moreover I not only believes that people will use the time of cell phone to surpass the computer, I also believe that the cell phone more and more replacement computers, gradually can do need to depend upon the computer to be able in the past to handle the matter.” 李牧托着下巴,一脸认真的点了点头,道:“这一点我完全赞同,而且我不但相信人们使用手机的时间会超过电脑,我还相信手机会越来越多的取代电脑,逐渐能做更多以往需要依靠电脑才能做得事情。” Li Mu this saying, Andy Rubin immediately exciting saying: „Mr. Li said right! I have the same view with you! I felt, two kinds thing that people can unable to leave in the future, one is internet, another, is a cell phone, if internet and cell phone cannot fuse together, then the computer is equal to internet, but if some day, we make the cell phone enter internet continually, simultaneously realizes on a large number of computers to have the function that then computer, in people will live the proportion of accounting to be getting more and more low, might very much in the future some day, we the large-scale operation and professional software also need beside the computer, the other's matter on internet, we to use the cell phone to solve.” 李牧这话一出,安迪・鲁宾立刻兴奋的说道:“李先生说的没错！我也跟您有一样的看法！我觉得,人们往后会离不开的两样东西,一个是互联网,另一个,就是手机,如果互联网和手机不能融为一体的话,那么电脑就等于互联网,但如果有朝一日,我们让手机连入互联网,同时实现相当一部分电脑上才有的功能,那么电脑在人们生活中所占的比重就会越来越低,很有可能在将来的某一天,我们除了大型运算和专业软件还需要电脑之外,其他的互联网上的事情,我们都可以用手机来解决。” „This point I am also the same as your view.” The Li Mu approval said: „With the development of hardware, the performance of microprocessor will be getting stronger and stronger, concentrates on a possibility to cell phone is also getting higher and higher a computer.” “这一点我跟你的看法也一样。”李牧赞同的说:“随着硬件的发展,微处理器的性能会越来越强,把一台电脑浓缩到一台手机上的可能性也会越来越高。” Andy Rubin said excitedly: „Real didn't expect Mr. Li actually also thinks! That then my project got along to explain with you.” 安迪・鲁宾激动的说:“真没想到李先生竟然也这么认为！那接下来我的项目就更好跟你解释了。” Then, Andy Rubin sweeps the beforehand crampedness, saying of unusual investment: „My project generally speaking, to let cell phone greater internet, what must first solve under this premise is the innovation of software and hardware, hardware core I was not many do to give unnecessary detail, this was not the domain that my project must involve, but there is Qualcomm, arm as well as Texas Instruments's such company is trying hard, I believe that the hardware did not certainly need us to be worried.” 说罢,安迪・鲁宾一扫之前的局促,非常投入的说道:“我的项目总体上来说,就是为了让手机更大程度的互联网化,在这个前提下首先要解决的是软硬件的革新,核心硬件这块我就不多做赘述了,这并不是我的项目要去涉及的领域,不过有高通、arm以及德州仪器这样的公司在努力,我相信硬件一定是不需要我们多担心的。” At this point, a Andy Rubin thread of conversation revolution, said: „But, compares the hardware, I thought that now the major problem is software, particularly Operating System, wants to let cell phone internet, the biggest core element is to give cell phone one set of advanced movement Operating System, one set of real intellectualized system.” 说到这里,安迪・鲁宾话锋一转,道:“不过,相比硬件,我觉得现在更大的问题是软件方面,尤其是操作系统,想让手机互联网化,最大的核心要素是赋予手机一套先进的移动操作系统,一套真正智能化的系统。” Li Mu smiles looks at he, asked: „Your start-up, wants to base on the mobile equipment, develops one set to move Operating System?” 李牧笑看着他,问:“那你的创业项目,就是想基于移动设备,开发一套移动操作系统？” „Right!” Andy Rubin nods earnestly, said: „At present, existing motion Operating System compares the weak, palmos and Saipan biggest problem is unable to carry the high performance the hardware, looks like a five -year-old child not to have the means carrying/sustaining high school mathematics problems to be the same, such Operating System will certainly be eliminated in the future, but Microsoft...... they biggest enemy is actually their arrogances, next is they are always thinking translates indos to the mobile equipment as far as possible, but actually neglected the mobile equipment user, true need is not Operating System that translates from the desktop computer, but is one meets the mobile subscriber demand and for the movement Operating System that truly, but customizes, Therefore I felt, at this time cut into, was a very good turning point.” “对！”安迪・鲁宾认真点了点头,道:“目前,现有的移动操作系统都比较鸡肋,palmos、塞班最大的问题是无法搭载高性能的硬件,就像是一个五岁的孩子没办法承载高中数学题一样,这样的操作系统在未来一定会被淘汰,而微软……他们最大的敌人其实是他们自己的傲慢,其次是他们总想着把indos尽可能平移到移动设备上来,但却忽略了移动设备用户,真正需要的不是一款从桌面电脑平移过来的操作系统,而是一款真正符合移动用户需求、为移动而量身定制的操作系统,所以我觉得,这个时候切入,是一个非常好的契机。” Li Mu nods slightly. 李牧微微颔首。 Andy Rubin this series of opinions conform to the mobile equipment as well as move the internet real historical development, obviously this person truly to moving internet has very original vision and foresightedness . Moreover, carefully analyzes next time, this brothers was the second half of this year founds android, previous life still had not likely found the investor, finally oneself cashed selects money Xiangan. 安迪・鲁宾这一系列言论都符合移动设备以及移动互联网的真实发展历史,可见这个人确实对移动互联网有着非常独到的眼光以及前瞻性,而且,仔细分析一下时间,这哥们是今年下半年创建android,上辈子很可能一直没找到投资人,最后自己兑付点钱先干了。 Compares, Andy Rubin 03 the second half of the year launches the android project, but Apple started the time of this project is in the second half of 2005, in the time axis, Apple was slower than the entire two years android. 这么比较起来,安迪・鲁宾03年下半年启动android项目,而苹果启动这个项目的时间是2005年下半年,时间轴上,苹果比android慢了整整两年。 But it is a pity that Andy Rubin's android project in has not earned the adequate fund and overall support from the beginning, but in the form of small scale undertaking team, developed in 2005, when Jobs started the iOS development and iPhone research and development, Google purchased android, gave the opportunity of android rapid growth. 但遗憾的是,安迪・鲁宾的android项目并没有在一开始就获得足够的资金以及整体支持,而是以小规模创业团队的形式,一路发展到了2005年,在乔布斯启动ios开发和iphone研发的时候,谷歌收购了android,才给了android快速发展的机会。 Such it seems like, android actually lost two years of most precious vacuum period, if there is opportunity to make utmost efforts to develop from the beginning, does not dare to say comprehensive steamroll Apple, but will at least have the huge impact and impact on the Apple iPhone future. 这么看来,android其实失去了两年最宝贵的真空期,如果一开始就有机会全力发展,不敢说全面碾压苹果,但至少会对苹果iphone的未来带来巨大的冲击和影响。 But now, oneself have the opportunity to receive the Muye Science and Technology subordinate Andy Rubin, or from most starts to become the android angel investor directly, this to Li Mu, is an excellent breakthrough point, drew back 10,000 steps saying that even if oneself purchased the Apple matter unable to succeed finally, android project that first launched, can deadlock the Apple future development enormous degree. 而现在,自己有机会把安迪・鲁宾收到牧野科技的麾下,或者直接从最开始就成为android的天使投资人,这对李牧来说,是一个绝好的切入点,退一万步说,哪怕自己收购苹果的事情最后没能成功,先启动的android项目,也能把苹果未来的发展极大程度上锁死。 Therefore, asking Andy Rubin who Li Mu has a relish: „Andy, with all due respect, you are one very insightful and very competent professional, is very potential project person in charge, but I inquired about your issue as friend.” 于是,李牧饶有兴致的问安迪・鲁宾:“安迪,恕我直言,你是一个很有眼光、很有实力的专业人才,也是一个很有潜力的项目负责人,但是我以一个朋友的身份询问你一个问题。” Andy Rubin hastily sits the straight body, listens in reverent attention. 安迪・鲁宾急忙坐直身体,洗耳恭听。 Li Mu, asked him: „You thought that you can complete CEO?” 李牧顿了顿,才开口问他:“你觉得自己能做好一个ceo吗？” Andy Rubin by some god who Li Mu this issue asked. 安迪・鲁宾被李牧这个问题问的有些愣神。 Li Mu sees him not to reply, then opens the mouth saying: „You know Andy, I was cooperating to make the movie with Hollywood recently, therefore contacted the things of some film and television industries, I discovered, the internet industry, was seemingly bad with film and television industry although the long distance, but in fact had many things in common.” 李牧见他没有回答,便开口道:“你知道吗安迪,我最近正在跟好莱坞合作拍电影,所以接触到了一些影视行业的事情,我发现,互联网行业,和影视行业虽然看起来差了十万八千里,但实际上有很多的相通之处。” Andy Rubin very curious asking: „Chief Li, does not know that which things in common these two industries do have?” 安迪・鲁宾很是好奇的问道:“李总,不知道这两个行业有哪些相通之处？” Li Mu said with a smile: „ In our industries, some people are the outstanding technical personnel, they look like the Hollywood outstanding actor, is skilled in the performance, places in them any role, they can create the satisfying role ; 李牧笑道:“在咱们这个行业里,有些人是优秀的技术人员,他们就像是好莱坞的优秀演员,精通表演,把他们放在任何一个角色上,他们都能塑造出令人满意的角色; Some people are the outstanding product manager and project person in charge, they can see clearly the market demand, designs one set of product logic, and safeguards project landing full power, they look like the Hollywood famous screenwriter, has strong overall perception and logical feeling, can plan from all of general situation and detail, in the internet industry, such roles is the person in charge of product or project ; ” 有些人是优秀的产品经理、项目负责人,他们能够看清市场需求,设计出一整套产品逻辑并且全力保障项目落地,他们就像是好莱坞的大牌编剧,有很强的大局观和逻辑感,能规划从大局和细节的一切,在互联网行业,这样的角色多是产品或者项目的负责人;” Time at this point, saying that Li Mu deliberately, treated a matter seriously later: „Some people, he possibly the technology, do not understand the product, but they understand the management, knows how to place the most outstanding person is most suitable on his post, and makes him play the biggest effect, simultaneously knows how to give the company programming long-term strategic tactics, letting the company can grow strong unceasingly, such person is outstanding CEO, looks like the Hollywood top director, many top directors will not act in a play, will not write the script, but he on is can crowd together one group of people, then in landing this project maximum degree.” 说到这里的时候,李牧刻意顿了顿,随后才郑重其事的说道:“还有一些人,他可能不懂技术,不懂产品,但他们懂管理,知道怎么把最优秀的人放在最适合他的岗位上,并且让他发挥出最大的功效,同时知道怎么给公司规划长远的战略战术,让公司可以不断发展壮大,这样的人是优秀ceo,就像是好莱坞的顶尖导演,很多顶尖导演不会演戏,甚至不会写剧本,但是他就是能够把一堆人凑在一起,然后把这个项目最大程度上落地。” „ A successful enterprise, can not have the outstanding technical personnel, can not have outstanding project person in charge, but wants powerful CEO, because powerful CEO will guarantee that all issues can be solved, but Andy, you are a material that makes product person in charge, but is not a material that makes CEO, your undertaking will generally speaking not be separated from the following several results: “一个成功的企业,可以没有优秀的技术人员,也可以没有优秀的项目负责人员,但一定要有一个强大的ceo,因为强大的ceo会确保一切问题都能解决,但安迪,你是一个做产品负责人的材料,但绝不是一个做ceo的材料,你的创业一般来说不会脱离以下几种结果: First, the team leaves you to go, project bankruptcy ; 第一,团队离你而去,项目破产; Second, the project was purchased in early time, then you were kicked to be eliminated ; 第二,项目在中早期被人收购,然后你被踢出局; Third, can continue for the project, you are forced to hand over the CEO position ; 第三,为了项目能够继续,你被迫交出ceo的职位; If you continue to start an undertaking, whose investment regardless of you with, are very difficult to succeed truly, only if you do not hold the post of CEO. ” 如果你继续创业,无论你拿谁的投资,都很难真正成功,除非你个人不担任ceo。” Andy Rubin by the young about 20-year-old Li Mu so direct critique, on the entire face some heat felt hot, but he has to acknowledge, what Li Mu said in this issue is very reasonable, oneself is a technical expert, is a geek, but is not good CEO, now finance everywhere, had not succeeded, likely to oneself make the CEO ability does not trust to have the relations with the investor. 安迪・鲁宾被年轻自己将近20岁的李牧如此直接的批判,整个人脸上有些热得发烫,但是他不得不承认,李牧在这个问题上说的是很有道理的,自己是一个技术达人,是一个极客,但不是一个好的ceo,现在自己到处融资,一直没有成功,很可能也跟投资人对自己做ceo能力的不信任有关系。 At this time, Li Mu also said: „I see many technicians to come out to start an undertaking, they with the investor meets, the article is chatting the project, chatted the technology, but rarely the technical talent can chat enterprise's management with them, and future long-term and comprehensive strategic plan, you must know, the investor paid attention never will be in the wooden barrel the longest that same place, but shortest that same place, because that point decided full that money that he invested can actually gain, being a mass of cuts and bruises that compensated, in my eyes, your individual professional ability was impeccable, but your managed capacity, I held. The big question, heard that on you start-up with the undertaking team and investor did have the contradiction?” 这时候,李牧又道:“我见过很多技术人才出来创业的,他们跟投资人见面的时候,通篇在聊项目,聊技术,但是很少有一个技术型人才能够跟他们聊一聊企业的管理,以及未来长远且全面的战略规划,你要知道,投资人关注的永远不是木桶里最长的那一块,而是最短的那一块,因为那一环决定了他投的钱究竟能赚的盆满钵满,还是赔的体无完肤,在我眼里,你的个人专业能力无可挑剔,但你的管理能力,我持很大的质疑,听说你上个创业项目就跟创业团队以及投资人闹出了矛盾？” Andy Rubin awkward nod, said: „Before was unable to realize that the reason is, today after Chief Li you have chatted, I finally understand which oneself were wrong initially.” 安迪・鲁宾一脸尴尬的点了点头,说:“之前还一直没能认识到原因所在,今天跟李总你聊过之后,我终于明白自己当初错在哪了。” Li Mu shows a faint smile, said: „Andy, in my opinion, you can consider that joins Muye Science and Technology, if you are willing to join, I will fully support the technical direction that you choose, the Operating System like this super product development is a bottomless pit, yourself draw cash from the pocket, will never possibly fill up this hole, which day even there are possibility to fall, joins Muye Science and Technology, I come to fill in this bottomless pit to you, you ask for money I to give money, your important person I gives the person, simultaneously I carried out part of option issues to you, Muye Science and Technology in the second half of the year on ipo, when the time comes can certainly make you gain one greatly.” 李牧微微一笑,说:“安迪,依我看,你可以考虑一下加入牧野科技,如果你愿意加入,我会全力支持你选择的技术方向,操作系统这样的超级产品开发就是个无底洞,你自己从口袋里拿钱出来,永远也不可能把这个洞填满,甚至有可能哪天自己都掉进去,加入牧野科技,我来给你填这个无底洞,你要钱我就给钱,你要人我就给人,同时我给你落实一部分期权问题,牧野科技下半年就ipo了,到时候一定可以让你大赚一笔。” Then, Li Mu is staring at Andy Rubin, said earnestly: „Like this good opportunity, to be really rarely seen in Silicon Valley!” 说罢,李牧盯着安迪・鲁宾,认真的说:“这样的好机会,在硅谷可真不多见！”
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