RINAPE :: Volume #15

#1434: Cuts the grass to want the root

LNMTL needs user funding to survive Read More

Lin Qingya and Tim Cook meet, the Apple executive has arranged the base price of selling Apple. 林清雅与蒂姆・库克见面的时候,苹果公司高层已经定好了出售苹果的底价。 In view of the fact that they not possible by stock market large-scale reduction leverage, does not have the huge predicament that the means solution i PDF businesses face, but Apple could not find any means of breaking through, rather a long delay usually means many problems, they pushed down oneself offer and base price significantly. 鉴于他们不可能靠股市大规模减持套现,更没办法解决ipd业务所面临的巨大窘境,而苹果自身又找不到任何突围的办法,未免夜长梦多,他们大幅度拉低了自己的报价和底价。 The offer, defers to the present market value signing agreement of intent completely, if the same day of agreement of intent signing, the Apple market value were 30 hundred million USD, then Muye Science and Technology will take the benchmark at this market value, the fund of corresponding paid to the Apple shareholder. 报价,是完全按照现在的市值签订意向协议,如果意向协议签订的当天,苹果市值是30亿美元,那么牧野科技就将以这个市值作为基准,将对应的资金支付给苹果股东。 The base price, according to the 80% signing agreements of intent of present market value, is 3 billion actual market values, Muye Science and Technology only needs to make the benchmark payment according to 2.4 billion then. 底价,是按照现在市值的80%签订意向协议,同样是30亿的实际市值,牧野科技只需要按照24亿做基准支付即可。 The offer finalized the base price, Muye Science and Technology must while purchasing the Apple major stockholder hand the stock, completes the privatization of Apple, in other words, must help Apple solve that mess of investor. 无论是报价还是成交底价,牧野科技都必须在收购苹果大股东手里股份的同时,完成苹果的私有化,换句话说,得帮助苹果解决股民的那个烂摊子。 Before Microsoft wants to buy as and computer complete machine these two big plates with 15 hundred million USD, then left behind i PDF businesses to Apple Corporation, making them clean up to oneself, this also means after the Apple shareholder attained this 500 million, but must put out part to solve i PDF businesses from inside again. 之前微软想用十五亿美元买走as和电脑整机这两个大板块,然后留下ipd业务给苹果公司,让他们自己给自己擦屁股,这也就意味着苹果股东拿到这5亿之后,还要再从里面拿出一部分来解决ipd业务。 The listed company sells the huge asset, the fund of obtains cannot hold in the pocket of this group of shareholders directly, they want to fall the bag for the words of secure finally, but must realize the company privatization, that must give the present investor and an investor overall satisfactory confession, this is equivalent must put out part of subsidy investors from these 500 million li (0.5 km) again, that money also insufficient stops up gap between teeth that finally remains. 上市公司出售重大资产,所获得的资金并不能直接揣进这帮股东的口袋里,他们想最终落袋为安的话,还得实现公司私有化,那就要给现在的股民、投资者一个总体满意的交代,这相当于还要从这5亿里再拿出一部分补贴股民,最后剩的那点钱还不够塞牙缝的。 If Muye Science and Technology can help Apple solve the problem of investor, completes withdrawal of Apple, that these shareholders can also the calm and steady leverage leave. 如果牧野科技能够帮助苹果解决股民的问题,完成苹果的退市,那这些股东们也就能安安稳稳的套现走人。 Lin Qingya also prepared to come a seesaw battle with Tim Cook well, what didn't expect is, Tim Cook on behalf of the offer that Apple Corporation gives, even is lower than the base price of Li Mu estimate. 林清雅原本还做好了准备跟蒂姆・库克好好来一场拉锯战,但没想到的是,蒂姆・库克代表苹果公司给出的报价,甚至比李牧预想的底价还要低。 Li Mu believes, the ideal price by the market value about 20% prices with the Apple shareholder signing agreement, then by the market value about 50% price subsidy investors, compulsion makes Apple be completed to delist, the base price that price but who the didn't expect opposite party opens the mouth anticipate is low. 李牧原本认为,理想的价格是以市值20%左右的价格跟苹果的股东签订协议,然后再以市值50%左右的价格补贴股民,强制让苹果完成退市,但没想到对方开口的价格比自己期待的底价还要低。 Li Mu cannot grasp the Apple shareholder current deeply worried psychology of completely, but Apple cannot control the real intention of Li Mu to Apple completely, thought that the opposite party possibly does not want to buy, thought that the opposite party possibly does not want to sell, therefore had such actual disparity. 李牧没能完全把握苹果股东目前的焦灼心理,而苹果也没能完全把控李牧对苹果的真实意图,一个觉得对方可能不太想买,一个却觉得对方可能不太想卖,于是才产生了这样的实际差距。 To Apple, they really do not dare to run away in fear Li Mu this potential buyer again, this is not Apple hoards as a rare commodity, now Apple becomes the mess that no one is willing to take over a business, can meet a driving inquiry, is rare to Apple, to butcher a fool again, that really must play oneself. 对苹果来说,他们实在不敢再把李牧这个潜在的买家吓跑,这已经不是苹果奇货可居的时候了,现在苹果成了无人愿意接盘的烂摊子,能遇到个主动询价的,对苹果来说就已经非常难得了,如果再想宰个冤大头,那真的是要把自己玩死。 The offer of Apple is somewhat unexpected to Lin Qingya, but she excellent display own professional competence, took a stand to Tim Cook on behalf of Li Mu: The consumption desire of Muye Science and Technology to Apple is not high, reason that intends to purchase Apple, the main reason has two, has the interest foundation on Apple design and manufacture in computer Operating System as well as complete machine, makes a union with Hasee that Muye Science and Technology invests, in the future can make the resistance with Microsoft ; Another, further eliminates the competitor on ang-e Fazhan Road. 苹果的报价对林清雅来说有些始料未及,但她还是极好的发挥了自己的专业素质,代表李牧向蒂姆・库克表态:牧野科技对苹果的购买欲望并不高,之所以有意收购苹果,最主要的原因有两个,一个是有兴趣把苹果在计算机操作系统以及整机设计制造上的基础,和牧野科技入股的神舟做个结合,将来可以与微软做抗争;再一个,是进一步肃清ang-e发展路上的竞争对手。 Lin Qingya even told Tim Cook, according to the Li Mu's meaning, if Muye Science and Technology really purchased Apple finally, he will abolish i PDF product line directly, including and was not restricted to terminate the research and development and produces and terminates various channel sales, even destroyed or dismantles all i PDF stocks 林清雅甚至告诉蒂姆・库克,按照李牧的意思,如果牧野科技最后真的收购了苹果,他会直接把ipd产品线废除,包括且不限于终止研发与生产、终止各渠道销售,甚至销毁或拆解所有ipd库存 As the matter stands, must bear all costs that i PDF businesses abolish on behalf of Muye Science and Technology, but now looks like, i PDF businesses have come to the verge of death, Muye Science and Technology can definitely not abolish this business personally, whatever it dies in the hand of Apple, this is not different from the Microsoft current attitude. 这样一来,就代表牧野科技要承担ipd业务废除的所有成本,可现在看来,ipd业务已经濒临死亡,牧野科技完全可以不亲自废除这项业务,任由它死在苹果的手里,这样就和微软目前的态度没有什么两样。 Said these, a Lin Qingya thread of conversation revolution, said to Tim Cook: „But, our Chief Li respects Apple this company very much, he felt, if certain prerequisites are tenable, Muye Science and Technology can help Apple, undertakes all costs that i PDF businesses bring.” 说完了这些,林清雅话锋一转,又对蒂姆・库克说:“不过,我们李总很尊重苹果这家公司,他觉得,如果某些前提条件成立,牧野科技是可以帮助苹果,来承担ipd业务所带来的所有成本的。” Tim Cook nods, asked her: „Does not know that which the Chief Li prerequisite is?” 蒂姆・库克点点头,问她:“不知道李总的前提条件是哪些？” Lin Qingya said: „The first prerequisite, is Apple must guarantee that core team over 90% person three years of motionless, in other words, you Apple high level including Mr. Cook, core post person in charge and core post staff, must continue is Muye Science and Technology purchases Apple Corporation to work in the next three years, to increase the binding force, must sign the agreement with Muye Science and Technology respectively, to leave in the next three years, must at least pay the three times of achievement compensations of individual three years of contract pay, in addition signs for three years competes industry the agreement.” 林清雅说:“第一个前提条件,是苹果必须保证核心团队90%以上的人三年不动,也就是说,包括库克先生你在内的苹果高层、核心岗位负责人、核心岗位工作人员,在未来的三年内必须继续为牧野科技收购后的苹果公司工作,为了增加约束力,诸位都要与牧野科技分别签订协议,如果在未来三年内想离开,要至少支付个人三年合约薪酬的三倍作为赔偿,外加签署三年的竞业协议。” Core team three years of motionless, withdraws from three times of compensations and three years to compete ahead of time industry the agreement, this is Li Mu to „333” plan that the Apple core team formulates. 核心团队三年不动,提前退出三倍赔偿、三年竞业协议,这是李牧给苹果核心团队制定的“333”计划。 With Cook, if his present yearly salary five million USD, Muye Science and Technology will sign time with him is three years and total prices is 500 ten thousand USD agreements, if he does the full three years, at least takes away 1500 million USD not to have the issue, but if he wants to withdraw ahead of time, even if one day ahead of schedule, must compensate Muye Science and Technology 4500 ten thousand USD, and pledged three years after withdrawal not to be engaged in any has the overlapped industry with the Muye Science and Technology business. 拿库克来说,如果他现在年薪五百万美元,牧野科技会跟他签订一个时间为三年、总价为500万美元的协议,如果他干满三年,至少拿走一千五百万美元没问题,但如果他想提前退出,哪怕提前一天,也必须赔偿牧野科技4500万美元,并且承诺在退出之后的三年不得从事任何与牧野科技的业务有重叠的行业。 Such agreement looks very severe, is unfair to individual aspect some, but so long as in fact both sides approve, has the legal effect, this is about same as the broker who the star signs with the brokerage firm, guarantees you to get rich honestly obedient obediently, but if dares to be not loyal, first makes you compensate a big pen, then limits you to go to other companies to develop, dares to play the hooligan to play the ruffian, you who can consider absolutely lose everything. 这样的协议看起来很严苛,对个人方面也有些不公平,但实际上只要双方认可,是具备法律效力的,这就和经纪公司跟明星签订的经纪约一样,老实听话保你乖乖发财,但如果敢有二心,先让你赔偿一大笔,然后再限制你去其他公司发展,敢耍流氓耍光棍,绝对能告的你倾家荡产。 Tim Cook thought that Li Mu this condition is some is extremely really severe, three years said that were long and said are short, what accident if this middle presents, can face the huge responsibility? Even if oneself comply, others still not necessarily comply. 蒂姆・库克觉得李牧这个条件实在是有些太过严苛,三年时间说长不长、说短不短,万一这中间出现什么变故,岂不是要面临巨大的责任？就算自己答应,其他人也未必答应。 At this time, Lin Qingya added: „Naturally, we are not constantly the limit you, you will want following our requests, Muye Science and Technology also to your enough economic compensations, for example we to all Apple core team member 50% salaries, will pledge to give you simultaneously the enormous amount the Muye Science and Technology primitive option, at the end of this year or next year Muye Science and Technology ip, to you will be a very good opportunity.” 这时候,林清雅补充道:“当然,我们也并不是一味的限制你们,你们只要遵照我们的要求,牧野科技也会给你们足够的经济补偿,例如我们会给所有苹果核心团队成员50%的薪资待遇,同时承诺给予你们数量可观的牧野科技原始期权,今年年底或者明年牧野科技ip,对你们来说是一个很好的机会。” Cook nods gently, in this case, the feeling was much better at heart, limit constantly can give the huge constriction, but if during limit gave other looseness, can neutralize this constriction, 50% salaries, the in addition Muye Science and Technology option, such good income condition, most people will not reject. 库克轻轻点了点头,这样的话,心里感觉就好多了,一味的限制会给人以巨大的压迫感,但如果在限制的同时给予其他的宽松,就能够中和这种压迫感,50%的薪资待遇,外加牧野科技的期权,这么好的收入条件,想必大多数人都不会拒绝。 Therefore Cook asked her: „Does Chief Lin have other prerequisites?” 于是库克问她:“林总还有其他的前提条件吗？” „Has.” Lin Qingya said: „A moment ago what said is you must guarantee that the core team over 90% personnel do not change, the foundation team over 80% personnel not to change therefore the second prerequisite is, other 0%-20% possibly have the team member who changes, if determined that must leave Apple, must sign for three years to compete industry the agreement, in the three years can not be engaged in any with the occupation of Muye Science and Technology business superposition, in return, Muye Science and Technology will also pay its one year of pay additionally, as competing industry the compensation of agreement.” “有。”林清雅说:“刚才说的是你们要保证核心团队90%以上的人员不变动、基础团队80%以上的人员不变动所以第二个前提条件是,另外0%-20%可能存在变动的团队成员,如果确定要离开苹果,必须签订三年竞业协议,这三年不得从事任何与牧野科技业务重合的职业,作为交换,牧野科技也会额外支付其一年薪资,作为竞业协议的补偿。” Cook is somewhat noisy is not clear. 库克有些闹不明白。 Why can Li Mu impose so many limits on the Apple core team? In the business such limit are more, more explained opposite party dreading, what is Li Mu dreading Apple? 李牧为什么要对苹果的核心团队施加这么多限制？商业上这样的限制越多,越说明对方心里的忌惮,可李牧在忌惮苹果什么？ Lin Qingya sees Cook's some doubts, said indifferently: „Mr. Cook does not need to be too many, our Chief Li likes stamping out the source of trouble in the character, even if 1/10000 risks also cease as far as possible ahead of time, moreover you must be clear, we request you to guarantee that the team is as far as possible invariable, must compare to request you to conduct the large-scale lay-off to be much stronger, if the latter, you are only the indemnity must have astronomical figures.” 林清雅看出库克的些许疑惑,淡然说道:“库克先生不用想太多,我们李总在性格上喜欢斩草除根,哪怕万分之一的风险也尽可能提前杜绝,而且你得清楚一点,我们要求你们保证团队尽可能不变,要远比要求你们进行大规模裁员要强得多,如果是后者的话,你们光是赔偿金也要出一笔天文数字。” Cook felt suddenly back feels cold. 库克忽然感觉后背一阵发冷。 Stamping out the source of trouble, is this Li Mu victory secret until now? Cook has studied the Li Mu's historical development, dies the company and a product big pile in Li Mu, but no can stand out under Li Mu's, Tencent became the history, Alibaba also became the history, meanwhile one group of people entered the lockup, is waiting for the criminal trial, can say, these two opponents stamped out the source of trouble by Li Mu. 斩草除根,这难道就是李牧一直以来的制胜秘诀？库克研究过李牧的发展历史,死在李牧手里的公司和产品一大堆,但没有一个能在李牧的阵下坚持抵抗的,腾训成了历史,阿里吧吧也成了历史,同时还有一堆人进了看守所,等待着刑事审判,可以说,这两个对手都被李牧斩草除根了。 But now, the Li Mu's goal looked to Apple. 而现在,李牧的目标瞄向了苹果。 Cook thinks suddenly Lin Qingya chatted a moment ago, Li Mu regarding the general idea of i PDF business, normally, since Muye Science and Technology purchased Apple, that can definitely dump with low price stock i PDF, recalls the partial loss, if sells out by 4000 ten thousand USD prices market value hundred million USD USD and cost 000 ten thousand USD stock i PDF, then the overall actual loss in 2000 ten thousand USD about, recalled. % the loss, this is also the operating mode that most enterprises and entrepreneurs can choose. 库克又忽然想到刚才林清雅聊及的、李牧对于ipd业务的大概想法,正常情况下,既然牧野科技收购了苹果,那完全可以低价把库存的ipd倾销掉,来挽回部分损失,如果将市值一亿美元美元、成本000万美元的库存ipd以4000万美元的价格卖掉,那么整体的实际损失就在2000万美元左右,挽回了.%的损失,这也是绝大多数企业以及企业家会选择的操作方式。 However Li Mu thinks that does not sell the realization deflation to lose the stock low price, but wants to keep in stock i PDF to destroy completely, good to make i PDF vanish from the market as soon as possible thoroughly, this also manifested Li Mu this terminal personality from some. 但是李牧想的,不是把库存低价卖出变现缩减损失,而是想把所有库存ipd全部销毁,好尽快让ipd彻底从市场消失,这也从某个侧面体现了李牧这种斩草除根的性格特点。 Cook to Li Mu's this wrist/skill, feels fearful and apprehensive, as far as possible but was displayed by oneself is not obvious, then asked Lin Qingya: „Chief Lin ?” 库克对李牧的这种手腕,感到一阵心惊胆寒,不过还是尽量让自己表现的没那么明显,接着问林清雅:“林总,还有吗？” Lin Qingya nods, said: „The third prerequisite, is last: Mr. Jobs must join Apple, then for 333 plans ; If not join Apple, he must sign for six years to compete industry the agreement with Muye Science and Technology.” 林清雅点点头,道:“第三个前提条件,也是最后一个:乔布斯先生必须重新加入苹果,然后适用于333计划;如果不重新加入苹果,他必须跟牧野科技签订六年竞业协议。” Li Mu is not willing to purchase Apple actually ignores Jobs to toss about outside, Jobs's ability, creativity and foresight degree, Li Mu is 10,000 does not dare to suspect, he respects very much also admires Jobs very much, but must also deadlock him at present in oneself system, otherwise Jobs might become in the future a huge hidden danger on Muye Science and Technology development path very much. 李牧不愿意收购了苹果却放任乔布斯在外面折腾,乔布斯的能力、创意、远见程度,李牧是一万个不敢怀疑,他很尊重也很敬佩乔布斯,但眼下自己必须要把他也锁死在自己的体系内,否则乔布斯很有可能成为未来牧野科技发展道路上的一个巨大隐患。 Cook said subconsciously: „Chief Lin, Mr. Steven Jobs had left job from Apple, the strict sense, he is not the Apple staff, Apple has no binding force to him now.” 库克下意识的说:“林总,史蒂文・乔布斯先生已经从苹果离职了,严格意义上来说,他现在不是苹果员工,苹果对他没有任何约束力。” Lin Qingya said: „Mr. Cook, this is Muye Science and Technology purchases one of the Apple conditions, if Apple wants to facilitate this purchase to cooperate, please carry out these things diligently, similarly, we will also try hard to carry out our commitments, as the matter stands, your shareholders do not need to disburse money to subsidize the investor additionally, does not need to disburse money to give the Apple staff to send the indemnity additionally, answers multiple purpose, therefore you urge Mr. Jobs diligently, accepts this ffer.” 林清雅说:“库克先生,这是牧野科技收购苹果的条件之一,如果苹果想促成这次收购合作,就请努力把这几件事情落实,同样,我们也会努力落实我们的承诺,这样一来,你们的股东们不用额外出钱来补贴股民,也不用额外出钱来给苹果员工发赔偿金,一举多得,所以你们还是努力劝一劝乔布斯先生,接受这个ffer。”
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