Twodayslater, Wei Lanbrings a simpledraft, bringsWan Ying, Muye Picturesas well asXiangnan TVrelatedperson in charge, goes toMiyun, conducted a several-hourclose-door meetingwith the entireMiyuncounty party committee.
两天之后,蔚澜带着一份简单的草案,带着万盈、牧野映象以及湘南卫视的相关负责人,前往秘云,与整个秘云县委进行了一次长达数个小时的闭门会议。Before then, the Miyuncounty party committeecannot think through, real estatecompanyGeneral Manager, whycanlead the person in Muye Science and Technologysubordinateenterprise, and well-knownXiangnan TVstaffcometo discuss the cooperationwiththem, tocurrentMiyun, attention was really weak, let alonewas the market valuemanyhundred millionbigenterprises, even if a youngentrepreneur of several millionworthmustcomeMiyunto invest, theywill still give the extremelyhighattentionandattach great importance.
在这之前,秘云县委也想不通,一个地产公司总经理,为什么会带着牧野科技下属企业的人,以及知名的湘南卫视工作人员来跟他们谈合作,对当下的秘云来说,外界的关注度实在是太弱了,别说都是市值多少亿的大企业,就算是一个几百万身价的小企业家要来秘云投资,他们也会给予极高的关注与重视。Afterthislongconferenceended, alllocal leaderson the sceneimmersein a condition of suspicionlifeare unable to extricate oneself, theyevenoncesuspected that had a dream, all that becauseinthisconferencehearsappearsuchis not real.
而当这个漫长的会议结束之后,所有在场的地方领导都沉浸在一种怀疑人生的状态之中无法自拔,他们甚至一度怀疑是不是做了一场梦,因为这场会议上所听到的一切都显得那么的不真实。Muye Picturesmusthold a grade of variety showwithXiangnan TV, moreoveris interested inphotographingin the Miyunselected location?!牧野映象要和湘南卫视一起开一档综艺节目,而且有兴趣在秘云选址拍摄?!
Is Wanying Real Estateinterested instarting4-50hundred millionRMBscalesinMiyun the extra largeculture travelproject?!万盈地产有兴趣在秘云启动一个4-50亿人民币规模的特大型文化旅游项目?!RelatedMiyuntourist resources, let aloneXiangnan TVthishometopsatellite TV, even if the Yanjingsatellite TVis disinclined the report, is, Xiangnan TVactuallymustwith the Li Mu'senterprise, make a grade of variety showinMiyunfor a long time, moreoverdepends on the Miyunnatural scenery, 12 + 1, thisis13volumes! Sinceeachvolume at leastonehour . Moreover, 13volumes of programsallcenter onMiyunto launch, even if onlyonevolume , before can be as good asMiyun, mediasensitometry that more than ten20yearsadd?
有关秘云的旅游资源,别说湘南卫视这种国内顶尖卫视,就算是燕京卫视都懒得过来报道,可是,湘南卫视却要跟李牧的企业,在秘云长期做一档综艺节目,而且是依托秘云的自然风景,12+1,这就是13集啊!每一集至少一个小时起,而且,13集节目全部围绕秘云展开,哪怕只是一集,也抵得上秘云之前十几二十年加起来的媒体曝光度了吧?Moreover, singleinvests5 billionculture travelprojects, takes a broad view at the nationnot to hear, places the first-tier city, in addition can also understand, buthas a dreamnot to dare the dream, Miyuncanhavesuchlarge-scaletravelinginvestment!
而且,单笔投资五十亿的文化旅游项目,放眼全国都没听说过,放在一线城市尚且还能理解,但做梦也不敢梦到,秘云能有这么大规模的旅游投资啊!However, allseem like that unlikelymatter, completelyin one day mysteriousoccurrence, since thishas been the Miyunpropagandamouth and attracting investmentsmouth and tourism developmentmouthmanyyears the biggestbreakthrough, makingalllitigantsveryinspired.
但是,一切看似不可能发生的事情,全部在一天之内神奇的发生了,这是秘云宣传口以及招商引资口、旅游发展口多年以来最大的突破,令所有当事人无比振奋。Afterward, the county party committeeurgent conducted the proofto the projectfeasibility.
随后,县委紧急对项目可行性进行了论证。althougheveryonehas the excitement conducts thisproof, butat the authentication meeting, is many questions, ordoes not have the sound of energyto appear.虽然大家都是怀揣着激动的心情来进行这场论证,但论证会上,还是有不少质疑,或者没底气的声音出现。For example, big can such project, reallyinMiyunlanding?
比如,这么大的项目,真能在秘云落地吗?For example, does Wan Yingreallyhavesuchstrengthto deal such bigproject?
比如,万盈真的有这么实力操盘这么大的项目吗?For example, can suchproject the half-waybecome the rottentailprojectagain, becausethenitsinvestment scaleis huge, but, becomes the nationalbiggestculture travelrottentailindustrynationally known?
再比如,这样的项目会不会半道成了烂尾项目,然后因为其投资规模巨大,而闻名全国、成为全国最大的文化旅游烂尾产业?Alsofor example, itsreally can landing, certainlymake moneyeven? If by some chancepromotesdisadvantageously, ordoes not have the attractionto the tourist, became a tourist industrylivingly„ghost town”, what to do should also?
还比如,就算它真落地了,就一定能赚钱吗?万一推广不利,或者对游客没吸引力,活生生成了一个旅游行业的“鬼城”,又该怎么办?However, whenfacingsimilarsound, firmnessonlysaidIn short, person who makes the hearthave the questiongave upallanxieties.
不过,在面对类似声音的时候,坚定者只说了一句话,就让心有质疑的人打消了所有疑虑。Whatfears? Li Mu is also one of the Wan Yingbosses, in the final analysisthis is also the project of Li Muinvestment, let alone, Li Mutakes on the chief designer of entireprojectpersonally, youalsoworried that Li Muwill make a rottentailprojectto hitownface? Youalsoworried,by the Li Mu'sinfluence, can't push a man-madeold city? Ifwedo not believeLi Mu, entrepreneur who how manywecanbelieve? Ifweare holding such tremblingmentalityattracting investments, ourfinalresultscannot draw on the business, directsless than the capital!
怕什么?李牧也是万盈的老板之一,说到底这也是李牧投资的项目,更何况,李牧亲自担当整个项目的总设计师,你们还担心李牧会做一个烂尾项目打自己的脸吗?你们还担心,以李牧的影响力,推不起来一个人造古城吗?如果我们连李牧都不相信,还有几个我们可以相信的企业家?如果我们抱着这样战战兢兢的心态去招商引资,那我们最终的结果就是招不来商,也引不到资!Thought throughthis, everyonealmoststops the questionimmediately, althoughno onecanguarantee that such an ultra-largeprojectcanaccording toplancompletelanding, no onebe ableto ensuresuchproject can also make moneyafterlanding, because of the Li Mu'sgolden charactersignboard, trulydoes not have anyto be worried that Li Mudeals a 5 billionproject, youalsofeared that hedoes giveto cause a rottentailprojectto come out? Does not exist.
想通了这一层,所有人几乎立刻停止了质疑,虽说没人能确保这样一个超大的项目能够按计划圆满落地,更没人能确保这样的项目在落地之后还能赚钱,但因为李牧的金字招牌在,确实没有什么好担心的,李牧操盘一个五十亿的项目,你还怕他给弄出一个烂尾项目出来?不存在的。Therefore, the entirecounty party committeeonlyused less than a halfhour, adopted the entireproof, draws a highlyunifiedconclusion: Agreement! Andspares no effortsupports.
于是,整个县委仅用了不到半个小时的时间,就通过了整个论证,得出一个高度统一的结论:同意!并且不遗余力的给予支持。Firstis the issue of place.
首先是地的问题。Wei Lansaid that wants the entiremountain valleycenter under SimataiGreat Wall, thisplace is just not the farmingis not a homestead, is not the exchanged ownershipsindustrial enterpriseland, county party committeehasthisplacedecision-making power, thereforethisplacedid not call the issue, butas the county-levelgovernment, before suchprojectstarted, must firstgreetwith the municipal party committee, but, the municipal party committeewill stop the possibility that thisprojectstartedforzero.蔚澜说要司马台长城下的整个山谷腹地,这块地刚好不是耕地也不是宅基,更不是已经易主的工业企业用地,县委自己就有这块地的决定权,所以这块地就根本不叫问题,不过作为县级政府,这样的项目上马之前,必然要先跟市委打招呼,但是,市委会阻拦这个项目上马的可能性为零。Nowadays, countrycontinuouslyinencouragementis the sustainable development and tourism cultureindustry, if the governmenttakesto give the enterpriseto make the industrialland the place, in the operation many are more tedious, butbringsto make the travelingland, basicallywill not haveanyissue, becausethis, not onlyhelps the development of tourism industry, developmenttolocal the popularity and travelingpotentialhas the hugehelp, each regionhas a dreamwantsto drawtosuchculture travelinvestment, thisin the local governmenteye, mayreallybe better the industrial investment were too too more than!
这年头,国家一直在鼓励的就是可持续发展以及旅游文化产业,如果政府把地拿出来给企业做工业用地,操作上多少还繁琐一些,但拿来做旅游用地,基本上不会有任何问题,因为这不但有益于旅游产业的发展,更对当地的知名度以及旅游潜力开发有巨大的帮助,各地做梦都想拉到这样的文化旅游投资,这在地方政府眼里,比工业投资可真是要好太多太多了!Nextis the issue of money, the land for buildingisserves asattracting investmentsandin the promotionarea of jurisdiction the tourism industrydevelopment, can therefore defer to the county party committeeto take the land for buildingas the preferential policydirectly, the way that the attractioninvestorinvestsprocesses, as the matter stands, Wanying Real Estatedoes not needfor the land for buildingpaymentworking cost;
其次是钱的问题,地皮是用作招商引资、促进辖区内旅游产业发展,所以可以直接按照县委以地皮为优惠政策,吸引投资方投资的方式处理,这样一来,万盈地产不需要为地皮支付使用费;Thenis the county party committee the issue whether invests, the investmentmustinvest, otherwise the county party committeebecameinthisprojectbuys the soy sauceexisted, the county party committeeis willingto accept the Wan Yingdraft, acquires stakes in the Gubei Water Townprojectat the premium of certain extent, establishes a newcompanywithWan Yingtogether, dealsWan YingGubei Water Townspecially.
然后是县委是否投资的问题,投资是一定要投资的,否则县委在这个项目里面就成了打酱油的存在了,县委愿意接受万盈的草案,以一定程度的溢价入股古北水镇的项目,与万盈一起成立一家新的公司,专门操盘万盈古北水镇。Remaining, is the issue of loan, the county governmentpromisesWan Ying, through the communicationwithbank, will raise the loan of long-termlow interestfor the project, ifcannot raise, then the county party committeewill allocatepartto subsidize the extraneous expense of projectfromownfinanceinrate on loan, in brief, the projectactualwill be far lower than the rate on loan of ordinaryproperty developerfor the interest of loanpaymentwhen the time comes.
剩下的,就是贷款的问题,县政府许诺万盈,会通过与银行的沟通,为项目筹措到长期低息的贷款,如果筹措不到,那么县委将从自身财政款中拨出一部分来补贴项目在贷款利率上的额外支出,总而言之,到时候项目实际为贷款支付的利息将远低于普通房地产开发商的贷款利率。According to the Li Mu'smeaning, Wan Yingmustcling to tenaciously60%to occupy the stock the positionnot to lose, remaining40%reservationstostate-ownedtravelinggroupas well aslocal government, therefore, the investment quotas of someconcretecounty party committeelarge scales, but must look atWan Yingnextstepwith the negotiations of state-ownedtravelinggroup.
按照李牧的意思,万盈是必须要死守60%占股的阵地不丢,剩下40%预留给国有旅游集团以及地方政府,所以,具体县委有多大比例的投资额度,还要看万盈下一步与国有旅游集团的谈判。Communicates the issue that allneedsto determineafter the county government, the preparation that Wei Landances with joynegotiatedwithseveralstate-ownedtravelinggroupsthoroughly, didn't expectjustreturned to the city, the situationto have a change.
与县政府沟通完了所有需要确定的问题之后,蔚澜欢欣鼓舞的准备去跟几家国有旅游集团深入谈判,没想到刚回到市里,情况就出现了一点变化。Thischangefrommunicipal party committee, because a projectdecided5 billionbudget, is huge, when the county party committeemakesroutinereporting, gainedhighattaching great importance to of municipal party committee, the municipal party committeewas findingWanying Real Estate, as well asMuye Picturesmade the understanding, to confirm the after authenticity of project, immediatelyhas the hugeinterestwithattaching great importance.
这个变化源自市委,因为一个项目就定了五十亿的预算,规模巨大,所以在县委做例行上报的时候,得到了市委的高度重视,市委在找到万盈地产,以及牧野映象做过了解、确认了项目的真实性之后,立刻就起了巨大的兴趣与重视。InLi MuandWei Laneye, thisisvalue5 billionculture travelreal estate projects;
在李牧和蔚澜眼里,这是一个价值五十亿的文化旅游地产项目;InMiyuncounty party committeeeye, thisis5 billionattracting investments, as well asto the integral developmentopportunity of tourism industry;
在秘云县委眼里,这是一个五十亿的招商引资,以及对旅游产业的整体发展机会;Howeverin the municipal party committeeeye, it is not only a shocking everybodyculture travelproject, is an extremelyboldinnovationattempt, the significanceis significant.
但是在市委眼里,它不仅是一个惊世骇俗的文化旅游项目,还是一个极其大胆的创新尝试,意义重大。
The homeso far, alltourism projectdevelopment, are almost primarilyin fine weather and favorable geographical position, in other words, besides the tourism project of historyclass, almost allnaturaltourism projects, is70pointsin the scenic spot, 30pointsare developing.
国内到目前为止,所有的旅游项目开发,几乎都是以天时地利为主,换句话说,除了历史类的旅游项目之外,几乎所有的自然旅游项目,都是70分在景点,30分在开发。WhydevelopsMount Tai , because Mount Taiis toweringin that has the enoughgoodbasic requirement;
为什么开发泰山,是因为泰山就在那耸立着,有足够好的基础条件;WhydevelopsJiu Village, because of the scenery of Jiu Villageafterten millionyearsformations, is in itself goodimpeccablly;
为什么开发九寨,是因为九寨的景色经过千万年形成,本身就已经好到了无可挑剔;WhydevelopsShennongjia, Huangshan and expensive/nobleforest , because theyhave the excellentbackground, so long as the investment, conducts the travelingtransformationthemslightly, canbecome a populartourist scenic zone.
为什么开发神农架、黄山、贵林,都是因为它们本身就有极好的底子,只要稍加投资,将它们进行旅游化改造,就可以成为一个热门的旅游景区。To put it bluntly, the existingtourism industryisto look at the dayeats meal, the heavenkindly givesthislandsto suitmakes the resources of tourist development, itcandevelopin the traveling, otherwise, wantsto make the travelingisdream of a fool.
说白了,现有的旅游产业就是看天吃饭,老天赏给这片土地适合做旅游开发的资源,它才能在旅游上有所发展,否则的话,想做旅游就是痴人说梦。Suchtourism industrystructure, is actually the governmentmosthas a headache, said that vastChina, 9.6 millionsquare kilometerslandgoodmountainHaoshuigoodsceneriesto be manywent, butreallyregarded the general situationit, will discover the tourist resourcesallocated proportionserious imbalanceacross the country, mostcity and localnaturaltourist resources, cannot only the tourism industries of otherlooks atplacesdodramatically, the nationhadmanycityoneyear of tourist incomesevennot to compareon4 ascenic areaoneyear of gateticket price, with the 5 ascenic areaonnotcompared with.
这样的旅游产业结构,其实是政府最头疼的,说起来泱泱华夏,九百六十万平方公里的土地好山好水好景色多了去了,但真把它当成大局来看,会发现旅游资源在全国范围内的配比严重失衡,大部分城市、地区没有天然的旅游资源,只能眼看着其他地方的旅游产业做的有声有色,全国有多少城市一年的旅游收入甚至都比不上一个4a景区一年的门票钱,跟5a景区就更没的比了。If the industrialpatterninvariable, does not promote, thattheseis inbornyounot to have the tourist resources, or the tourist resourcesslightlydeficientcity and area, never may be able to develop the tourism industry.
如果产业模式不变、不升级,那这些天生你没有旅游资源,或者旅游资源略显匮乏的城市与地区,就永远不可能发展得起来旅游产业。Nowwas good, famousLi Mumuststep in the tourism cultureindustryunexpectedly, moreoverhemustdo, is30pointslooks at the dayto eat meal, 70points of everything depends on human effort, under a MiyunSimataismallravine, to be honestexcept for the SimataiGreat Wallslightlya littlefame, otherabsolutelydoes not have the truetravelinghighlight, does not include in regardlessSimatai the words, suchmountain valleyin the entireYanjingYanshan Mountains, at leastcanfindseveral hundred, placesin the personeye of traditionaltourist development, theseseveral hundredmountain valleysarenothingdevelopment opportunities, onis the basic requirementis most importantly insufficient.
现在好了,大名鼎鼎的李牧竟然要涉足旅游文化产业,而且他要做的,是30分看天吃饭,70分事在人为,秘云司马台下面的一个小山沟,说实话除了司马台长城稍微有点名气,其他的完全没有真正的旅游亮点,抛开司马台不算入内的话,这样的山谷在全燕京的燕山山脉里,至少能找到几百个,放在传统旅游开发的人眼里,这几百个山谷都是没有任何发展空间的,最重要的,就是基础条件不够好。However, Wan YingGubei Water Townis notthis, itno longeris the traditionaltourist development, itmustuse the the capital of planas well asdeveloper of mindanddeveloper of developer, goes to a basic requirementweakplace, builds a hugecolonytourist scenic zone, in the domestictourism, thisis the unprecedentedfirst time, ifsuchtourism projectcanbe successful, will be the major breakthrough and innovation of domestic tourismdevelopmentindustry, will bring the newinspirationtothesetourism infrastructureinsufficientlygoodareas.
但是,万盈古北水镇不是这样,它不再是传统的旅游开发,它要用开发者的头脑、开发者的规划以及开发者的资本,去把一个基础条件薄弱的地方,打造成一个庞大的集群式旅游景区,在国内的旅游业里,这还是破天荒的头一次,如果这样的旅游项目能够成功,将是国内旅游发展行业的一次重大突破与创新,会给那些旅游基础不够好的地区带来新的灵感。Therefore, attaches great importance to the municipal party committee of Wan YingGubei Water Townproject, immediatelyassigns the departmentleadership that is responsible for the tourism developmentcoordinates, forms the project groupwith the Miyuncounty party committee, specificallyis responsible forfollow-up of thisproject.
于是,高度重视万盈古北水镇项目的市委,立刻指定了负责旅游发展的部门领导牵头,与秘云县委组成项目小组,专门负责这件项目的跟进。Moreover, the municipal party committeethistimeis far-seeing, ahead of timeto the goal that both sidespublicized themselvesto participate in: Providesallsupport and accumulationdevelopment experience, in addition, does not conduct to the projectanyinterferes!
而且,市委这次非常有远见,提前向双方公开了自己参与的目的:提供一切支持、积累发展经验,除此之外,不对项目本身进行任何干涉!
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