„The 50 million estimate value, I only dilute 15% stocks. This article by.. First round” “五千万估值,我只稀释15%的股份。本文由。。首发” When Li Mu said own condition, tone and expression such as superficial general, Tan Yaocheng heard the face to be black. 李牧说出自己的条件时,语气和表情如轻描淡写一般,谭耀成听得脸都黑了。 „The 50 million estimate value is impossible, Baidu only accepts the 30 million estimate value, moreover 15% stocks are too few, Baidu at least wants 30%.” “五千万的估值不可能,百度只接受三千万估值,而且15%的股份太少,百度至少要30%。” Concluded after Li Mu is impossible to comply to pack the sell, Tan Yaocheng also gave up this reading thinks, then died to knock with Li Mu in the issue of financing. 断定了李牧不可能答应打包出售之后,谭耀成也放弃了这个念想,转而在融资的问题上跟李牧死磕起来。 Li Mu beckons with the hand, slightly said with a laugh: „Director Tan, you misunderstood, I dilute 15% stocks, Baidu can only attain 10%, other 5% by other personally with throwing.” 李牧摆了摆手,微笑着说:“谭总,您误会了,我稀释15%的股份,百度只能拿到10%,另外的5%由其他的个人跟投。” „10%?!” Tan Yaocheng almost wants to stand to turn head to walk, oneself heard Li Mu saying that can only dilute 15%, just said that Baidu at least wanted 30%, didn't expect this boy 15% li (0.5 km) actually can only to him 2/3, this too not give in other words , simply the face. “10%？！”谭耀成几乎想站起来扭头就走,自己听到李牧说只能稀释15%,刚说完百度至少要30%,没想到这小子反过来说15%里其实只能给他三分之二,这简直太不给自己面子了。 „If only 10%, I think necessity that we have not continued to discuss.” “如果只是10%的话,我想我们就没有继续谈下去的必要了。” Li Mu nods: „This issue no discussing, if Director Tan does not accept, truly had no necessity that continued to discuss, or we come here today.” 李牧点点头:“这个问题没的商量,如果谭总不接受,也确实没什么继续谈下去的必要了,要不今天咱们就到这里吧。” Li Mu was saying has stood up, Tan Yaocheng almost must spit blood, he thinks that turns head to walk, but understands at heart cannot let emotions affect one's decisions, the courage of therefore continually standing does not have, but Li Mu is plays today simply own, oneself have not stood, he unexpectedly setting out without hesitation must walk, is this does do? Compels itself to keep him? This hypocritical forcing method, really thinks will oneself obey? 李牧说着就已经站起身来,谭耀成几乎要吐血,他想起来扭头就走,但心里明白不能意气用事,所以连站起来的勇气都没有,可李牧今天简直就是来玩自己的,自己没站起来,他竟然毫不犹豫的起身要走,这是干什么？逼自己留他吗？这种假惺惺的逼迫手段,真以为自己会就范？ Tan Yaocheng just wants to take the opportunity to make Li Mu be in a dilemma, didn't expect Li Mu has walked toward the conference room front door, has not waited for him to respond, Li Mu has pushed the door to go out. 谭耀成刚想借机让李牧进退维谷,没想到李牧已经往会议室大门走去,还没等他反应过来,李牧已经推门出去了。 Jack Zhou as well as its others surprise incomparable looks at Tan Yaocheng, Tan Yaocheng is also face caramel color. In short did not say, after ten seconds, Jack Zhou asked: „Director Tan. Really considers as finished?” jack周以及其他人都诧异无比的看着谭耀成,谭耀成也是一脸酱色。一句话也不说,十秒钟之后,jack周问:“谭总。真就这么算了？” Tan Yaocheng awakens from the anger immediately, hastily said to him: „Pursues quickly. Thinks anything!” 谭耀成立刻从怒火中惊醒,急忙对他说道:“快去追啊。想什么呢！” Jack Zhou is grumbling at heart, in the action actually does not dare to delay, sets out, take a step and go out, several movements form a coherent whole, finally saw in the elevator mouth is waiting for Li Mu of elevator. jack周心里发着牢骚,行动上却不敢耽搁,起身、迈步、出门,几个动作一气呵成,终于在电梯口看到了正在等电梯的李牧。 „Mr. Li and Mr. Li!” “李先生、李先生！” Jack Zhou runs up to nearby Li Mu, said out of breath: „Really excuse me, the meaning of Director Tan you possibly misunderstood.” jack周跑到李牧跟前,上气不接下气的说:“实在不好意思,谭总的意思您可能误会了。” Li Mu asked back: „He said necessity that 10% have not continued to discuss, didn't this reject? Cannot discuss that pats two powder. What did I misunderstand?” 李牧反问:“他说10%就没有继续谈下去的必要了,这不就是拒绝了吗？谈不下去就一拍两散。我误会什么了？” Jack Zhou also wants to save a face to Tan Yaocheng from the beginning, at present looks Li Mu is not convinced, cannot attend to other, can only greet with a smile saying: „Director Tan has expected high at this matter, a little individual sentiment in inside, he has realized now own speaking incorrectly words, therefore makes me come you to pursue.” jack周一开始还想给谭耀成挽回一点面子,眼下一看李牧一点都不买账,也顾不得其他,只能陪着笑说:“谭总在这件事情上期望过高,有点个人情绪在里面,他现在已经意识到自己说错话了,所以才让我过来把您追回去。” Li Mu asked: „Asks me to go back to do?” 李牧问:“找我回去干什么？” „Naturally was continues to discuss.” “当然是继续谈了。” „Can 10% he accept? Can continue to discuss, must discuss.” “10%他能接受吗？能就继续谈,不能就别谈了。” „This......, or did we return to the conference room to say?” “这个……要不咱们还是回会议室说？” „Considers as finished Mr. Zhou, if this issue cannot reach the agreement, I go back also to have a joke backfire. Like this, I am waiting here, troubles you to go back to ask. If 10% he can accept, I go back to continue to discuss the follow-up issue, if could not accept, you told me one, I went downstairs to leave directly.” “算了周先生,如果这个问题达不成共识,我回去也是自讨没趣。这样吧,我在这里等着,麻烦你回去问一下。如果10%他可以接受,我回去继续谈后续问题,如果接受不了,你告诉我一声,我直接下楼走人。” Jack Zhou although sees Li Mu to be formidabe, but didn't expect is so unexpectedly difficult, a leeway that but the opposite party words saying does not have, oneself do not have the means to bargain back and forth, can only clench teeth saying: „That line. Mr. Li waits a bit the moment, I ask.” jack周虽然看出李牧难对付,但没想到竟然这么难,可对方话说的一点余地都没有,自己也没办法讨价还价,只能咬牙说:“那行。李先生稍等片刻,我去问问。” Said. Jack Zhou hastily hurries back to the conference room, enters the conference room to close. Tan Yaocheng sees he himself to come back, thump, the heart said at heart badly, won't really offend this fellow? although Baidu most wants the capitalization to purchase, but if really cannot achieve this goal, they also decided that must occupy the stock. 说完。jack周急忙赶回会议室,一进会议室就关上了门。谭耀成见就他自己回来,心里咯噔一下,心说坏了,不会真把这家伙得罪了吧？虽然百度最希望全资收购,可如果真达不成这个目标,他们也是决定必须占股的。 At present offended start-up, if Baidu therefore brushed past with this project, own crime may be big, the company said actually fortunately, the key is investor there will be very certainly discontented, proposed a project on own initiative, convinced the investor with great difficulty, if goes back to tell the investor this matter not to discuss again how the investor does see? 眼下自己把初创者得罪了,万一百度因此与这个项目擦肩而过,那自己的罪过可就大了,公司内部倒是还好说,关键是投资人那里一定会很不满,主动提了个项目,好不容易说服了投资人,如果再回去告诉投资人这事情没谈成,投资人怎么看？ At present the Li Mu oil salt does not enter, although is he wants to finance, but he is completely he is Sir's attitude, really makes Tan Yaocheng feel, helpless. 眼下李牧油盐不进,虽然是他想融资,但他完全是一幅他才是大爷的态度,真是让谭耀成感觉到无奈至极。 Hesitant 30 seconds, Tan Yaocheng sighed, beckons with the hand: „Series A rounds 10% 10%! You hurry to call him!” 犹豫了三十秒,谭耀成叹了口气,摆摆手:“a轮10%就10%！你赶紧把他叫回来！” Returns to the conference table, Tan Yaocheng did not have the beforehand superiority feeling, the Li Mu's attitude also becomes somewhat desolate, after coming back, has not paid attention to Tan Yaocheng to ease up the atmosphere the smalltalk, said own following condition directly. 重回谈判桌上,谭耀成没了之前的优越感,李牧的态度也变得有些冷淡,回来之后,没理会谭耀成缓和气氛的客套,直接说出了自己的后续条件。 First, the 50 million estimate value has not discussed the leeway, the Song Liang 5% people with throwing, enjoys the similar estimate value treatment with Baidu ; 第一,五千万估值没商量余地,宋亮的5%个人跟投,和百度享受同样的估值待遇; Second, Baidu must give Easy Music Network and Tieba (Post It) enough current capacity promotion support, does not have the specific digit, only then manual requirement: In all and Tieba (Post It) related keyword, related Tieba (Post It) must arrange at first three of search result. 第二,百度必须给与易听网和贴吧足够的流量推广支撑,没有具体数字,只有操作要求:在所有和贴吧有关的关键词,相关的贴吧必须排在搜索结果的前三名。 Third, Baidu can not interfere with the operation of one's own side ; 第三,百度不得干涉己方的运营; Fourth, the financing amount, the Li Mu individual must leverage 20%, in other words, 50 million financing, Baidu invests 5 million to account for 10% stocks, this 5 million not completely as the operation fund of company, 4 million enter the company account, 1 million turn over to the Li Mu individual, Song Liang that 5% are also same, 2.5 million li (0.5 km), 2 million enter the company account, 500,000 enter the personal account. 第四,融资金额,李牧个人要套现20%,也就是说,五千万融资,百度投资五百万占10%的股份,这五百万并不全部作为公司的运营资金,其中四百万进公司账户,一百万归李牧个人,宋亮那5%也是一样,两百五十万里,两百万进公司账户,五十万进个人账户。 Straight trembling of Tan Yaocheng air/Qi, looks over the global internet enterprise, can think when first round of financing start-up of leverage simply is extremely rare . Moreover, even if start-up has this request, the investor will still certainly reject without hesitation, this feeling seemed the investor to prepare to draw cash to subsidize a student to read university, a student face said naturally, I need to subsidize the school expense 20% sets of ready-made spending money to be the same you, making people feel the anger and laughable. 谭耀成气的直哆嗦,纵观全球互联网企业,敢在第一轮融资时就想着套现的初创者简直是凤毛麟角,而且,就算初创者有这个要求,投资人也一定会毫不犹豫的拒绝,这种感觉就好像投资人准备拿钱资助一个学生读大学,学生却一脸理所当然的说,我需要把你资助学费的20%套现成零花钱一样,让人感觉愤怒又可笑。 Li Mu also knows own this request was somewhat excessive, but he also has the justifiable reason: father is short of money. 李牧也知道自己这个要求有些过分了,可是他也有自己名正言顺的理由:老子缺钱啊。 Altogether on 200,000-300,000 pin money, usually must raise on Douban that pile of water army, oneself want to throw other projects to be beset with problems, 3321 have developed was similar, when the time comes various landing outreach activities, makes the lamphouse advertisement in the building, campus and neighborhood nearby public transportation stand and underground station. Can't spend? 一共就200,000-300,000私房钱,平时还得养着豆瓣上那一堆水军,自己想投点其他项目却捉襟见肘,3321已经开发的差不多了,到时候各种落地推广活动、在楼宇、校园、小区附近的公交站、地铁站做灯箱广告。不都得花钱？ Yanjing is so big, high school and university campus so many, house neighborhood so many, really can doing on a grand scale, oneself that money be dry enough a egg? Even if saves the point to spend and play the reputation and vertical promotion saves the cost. But must spend isn't that so? 燕京这么大、高中、大学校园这么多、住宅小区这么多,真要大张旗鼓的搞,自己那点钱够干个蛋的？就算省着点花、玩玩口碑和垂直推广节省成本。但也是得花钱不是吗？ Li Mu simply cannot make the quick money at present the method, Legend Overlord wants to make money. At least after must wait for Legend starts to collect fees and start fiery/popular, among this also several months the opportunity that he can bring in money this period of time only, only had Easy Music Network and Tieba (Post It) Series A rounds finances. 李牧眼下根本没有能赚快钱的方法,传奇霸主想赚钱。至少也要等传奇开始收费、开始火爆之后,这中间还有好几个月的时间,这段时间他唯一能够来钱的机会,就只剩下易听网与贴吧的a轮融资了。 Several severe conditions that Li Mu put forward, Tan Yaocheng has refuted firmly, for example he said 5% personally with throwing did not have the means to give the current capacity support like Baidu, therefore he, if wants with throwing, must disburse money according to the 80 million estimate value. 李牧提出的几个苛刻条件,谭耀成都坚定的反驳过,比如他说5%的个人跟投没办法像百度一样给与流量支持,所以他如果想跟投,要按照八千万估值出钱才可以。 Li Mu does not have the bird he. Said: „The estimate value that he enjoys in any case is like you, you must be willing to have the 80 million estimate value, I make him disburse money according to the 80 million estimate value.” 李牧没鸟他。只是说:“反正他享受的估值跟你们一样,你要愿意出八千万估值,我就让他按八千万估值出钱。” A Tan Yaocheng chest is stuffy. 谭耀成一阵胸闷。 Afterward, Tan Yaocheng also said: „Baidu can not interfere with your operation, but Baidu needs him before each quarter starts, provides the next quarter plan with specifically to carry out the plan, if Baidu has the objection, Baidu has to sell off stock the right of settlement.” 随后,谭耀成又说:“百度可以不干涉你的运营,但百度需要他在每一个季度开始前,提供下一个季度的规划与具体执行方案,如果百度有异议,百度有退股清算的权利。” Li Mu categorically rejects: „Is absolutely impossible, without the plan and plan, has not sold off stock the right of settlement, the service philosophy of my car(riage) only has one: Does not return a ticket.” 李牧断然拒绝:“绝无可能,没规划与方案、没退股清算的权利,我这趟车的服务宗旨只有一个:不退票。” If this condition complies. Puts on the neck wrap/sets to oneself simply, after Qian Jin comes, will gradually invest into operating, flower are less. If Baidu said suddenly has the objection, to request to sell off stock the settlement, that can be done by him? Drew back 10,000 steps saying that even if did not give this right, what Li Mu will not plan and plan to him, was the business secrets, your did occupy itself the stock 10% soy sauce parties also really to be the boss? 这种条件如果答应。简直就是给自己套上脖套,钱进来之后就会逐渐投入到运营上去,越花越少。如果百度忽然说有异议、要求退股清算,那岂不是要被他搞死？退一万步说,就算是不给这个权利,李牧也不会给他什么规划和方案,都是商业机密,你一个占股10%的酱油党还真把自己当老板了？ Tan Yaocheng felt oneself need to make the coronary radiography, he feared that with continue discuss to have the possibility heart stem with Li Mu anytime. 谭耀成感觉自己有必要去做个冠脉造影,他怕跟继续跟李牧谈下去自己随时有可能心梗。 The last time rebuttal, Tan Yaocheng said: „Series A rounds wants to leverage is not possible, moreover one set is 20% such high proportions not possibly. Most essential you have not put out 3% stocks to leverage alone, but leverages in 15% financing amounts. This is more impossible, if you really want to leverage. You put out 13% stocks alone to Baidu, I permit you 3% leverages, like this you can attain the pre-tax 1.5 million cash.” 最后一次反驳,谭耀成说:“a轮就想套现是不可能的,而且一套就是20%这么高的比例更没可能。最关键你还不是单独拿出3%的股份来套现,而是在15%的融资金额上套现。这就更不可能了,如果你真想套现的话。你单独拿出13%的股份给百度,我允许你把其中的3%套现,这样你就能拿到税前150万的现金。” „No way.” Li Mu beckons with the hand: „This condition complied, immediately signs, does not comply to consider everyone to know today mutually, the business inadequate affection.” “没门。”李牧摆摆手:“这个条件答应了,立刻签约,不答应今天就当是大家相互认识一下,买卖不成情意在。” Tan Yaocheng quick was insane, why are you always putting forward the condition? We as Sir who disbursing money to invest, our condition has not said! 谭耀成快疯了,为什么总是你在提条件？我们作为出钱投资的大爷,我们的条件还一个都没说呢！ However, Tan Yaocheng experiences the Li Mu's repertoire today, his repertoire simple direct crude, summarizes on In short: Did not consult, the non- counter-offer, liked throwing, did not throw rolls. 但是,谭耀成今天见识了李牧的套路,他的套路简单直接粗暴,总结下来就一句话:不协商、不还价,爱投投,不投滚。 A business negotiation, making Tan Yaocheng feel had never had the insult, does grocery shopping probably used energy Para to bargain back and forth with others, divulged the day, the opposite party has not yielded, said many many. 一场商业谈判,让谭耀成感觉到了从未有过的侮辱,就好像买菜的时候费劲巴拉跟别人讨价还价,说破了天,对方就是没有丝毫让步,说多少就多少。 Oneself clenched teeth to prepare to comply with great difficulty, the didn't expect opposite party also said: „Buys, but cannot be choosy, likes wanting.” 好不容易自己咬牙准备答应了,没想到对方又说:“买可以,但不能挑挑拣拣,爱要不要。” Tan Yaocheng used for a long time to return to normal very much by own heart, then said to Li Mu: „I said our condition.” 谭耀成用了很久才让自己的心平复下来,然后对李牧说:“我说一下我们的条件吧。” Li Mu nods: „Please say.” 李牧点点头:“请说。” Tan Yaocheng said: „We need Series B rounds to throw the right that or the lead(er) throws alone.” 谭耀成说:“我们需要一个b轮独投或者领投的权利。” According to the normal repertoire, Li Mu this Series A rounds finances several million, can bring to expand the team, development and promoted business, when money quick of this financing all spent, must conduct Series B rounds financing, at that time must put out part of stock dilutions to exchange the fund, is Series B rounds financing, Baidu wants, nothing but is the Series B rounds opportunity first decided by him, if he favors this project, can throw alone, in that case, others want to throw do not have the opportunity. 按照正常套路,李牧这次a轮融资几百万,可以拿来扩充团队、发展与推广业务,等到这次融资的钱快花完了,就得进行b轮融资,那个时候就又要拿出一部分股份稀释换资金,也就是b轮融资,百度想要的,无非就是b轮的机会由他先决定,他如果非常看好这个项目,就可以自己单独投,那样的话,别人想投都没有机会。 Li Mu does not want to the opportunity that he throws alone, because in that case, if Song Liang in Series B rounds also wants with throwing, or also wants other to come in Series B rounds to look at the Baidu complexion. 李牧不想给他独投的机会,因为那样一来,如果宋亮在b轮还想跟投,或者自己还想让其他人在b轮进来就要看百度脸色了。 Therefore, Li Mu gave the today's first concessions: „Lead(er) throws, does not throw alone good, according to the proportion that this Series A rounds Baidu accounts, Series B rounds Baidu can also first lead to throw 2/3 of overall selling stock.”( To be continued.) 于是,李牧给出了今天的第一个让步:“领投可以,独投不行,按照这次a轮百度所占的比例,b轮百度还可以优先领投整体出让股份的三分之二。”(未完待续。) ps: Today first, asks the monthly ticket!!! ps:今天第一更,求月票！！！ ... 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