RINAPE :: Volume #14

#1378: present age Priest Zombie(s)

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Li Mu originally yields profit to Lucas and Cinema both sides, but Lucas sense of smell is keen, detected after Li Mu's real intention, immediately then makes the decision: Li Mu's yields profit, oneself one point does not want, gives Cinema completely submissively. 李牧原本是给卢卡斯和院线双方让利,但卢卡斯嗅觉敏锐,察觉到李牧的真实意图之后,立刻便做出决定:李牧的让利,自己一分都不要,全部拱手让给院线。 At the monologue of Lucas deep place is: Can't you have a liking for this money? although I can have a liking, but I also performance same cannot have a liking for with you. 在卢卡斯内心深处的独白是:你不是看不上这点钱吗？虽然我看得上,但我也得表现的和你一样看不上。 If the copyright owner and issuers are willing to yield profit, then their yielding profit objects only had Cinema. 如果版权方和发行方都愿意让利,那么他们的让利对象就只剩下院线了。 But Cinema and copyright owner and issuer are different, the copyright and release care, not only box office, reputation, influence, brand as well as enterprise image, but Cinema cares only has the box office. 而院线和版权方、发行方不一样,版权、发行在乎的不只是票房,还有口碑、影响力、品牌知名度以及企业形象,但院线在乎的只有票房。 If one completely neutral, and Cinema that was not disturbed by any issuer, his operation repertoire only has one forever: Most platoon pieces to the movie that most makes money. 如果是一家完全中立,并且不受任何发行方干扰的院线,他的运作套路永远只有一条:把最多的排片给最赚钱的影片。 In North America, the issuer and Cinema share proportion is not fixed, what adopted being the steps divides up money the way, generally speaking, share of first week box office issuer is highest proportion, later, with extending of show time axis, the share proportion of issuer drops unceasingly, the Cinema share proportion constantly increases. 在北美,发行方与院线的分成比例是不固定的,采取的是阶梯分账的方式,一般来说,首周票房发行方的分成比例最高,随后,随着上映时间轴的延伸,发行方的分成比例不断下降,院线的分成比例不断提高。 Reason that causes such dividing up money pattern, for after the movie screens, the heat degree drop and booking rate drop some time , to promote the Cinema platoon piece wish, from this may also see the operation consciousness of Cinema, all seat resources are fixed, they want, is the maximum utilization rate of seat, this point is like the airline. 之所以弄出这样的分账模式,就是为了在影片上映一段时间、热度下降、上座率下降之后,提升院线的排片意愿,由此也可看出院线的经营意识,所有的座位资源都是固定的,他们想要的,就是座位的最大利用率,这一点与航空公司一样。 If the issuer and copyright owners are willing to sell part from own proportion to Cinema, then to Cinema, is a giant power, this will make their spontaneous will be more row of piece resources to contribute. 如果发行方、版权方都愿意从自己的比例中出让一部分给院线,那对院线来说,将是一个巨大的动力,这会让他们自发的将更多排片资源都贡献出来。 Lucas's decision makes Li Mu very satisfied, he can have such consciousness, proof this person is a smart person, will give what is desired very much, cooperates with such person, these only know that cooperates for the person who oneself gain a bigger benefit is much more comfortable. 卢卡斯的决定让李牧非常满意,他能够有这样的意识,就证明这个人是个聪明人,而且很会投其所好,与这样的人合作,要比那些只知道为自己争取更大利益的人合作要舒服得多。 In light of future «Flying Tigers» screening, as well as other following more works, consider North America again in the next several years, is the world's largest box office market, Li Mu needs to look for many powerful partners in North America as before. 结合到将来《飞虎队》的上映,以及后续更多其他作品,再考虑到北美在未来十几年内,依旧是全球最大的票房市场,李牧需要在北美寻找到更多有力的合作伙伴。 Spielberg as well as DreamWorks now are the partner in manufacture, but the release and Cinema aspect, oneself also need to develop other competent partners. 斯皮尔伯格以及梦工厂现在已经是自己在制作上的合作伙伴,而发行以及院线方面,自己还需要拓展其他有实力的合作伙伴。 Lucas is Spielberg's good friend, can, for this cooperation flies specially from US (America), proved determination as well as attitude that he works, but his eye does not wink gave up itself pulling out to his 10% is divided, proved the ideological mode of this person very to own appetite, therefore, he will become himself to distribute the domain best operation target at the North American movie in the future. 卢卡斯是斯皮尔伯格的好朋友,能为了这次合作专程从美国飞过来,证明他做事情的决心以及态度,而他眼都不眨的就放弃了自己抽给他的10%分成,更是证明了这个人的思维模式非常对自己的胃口,所以,他就成了自己未来在北美电影发行领域最佳的合作对象。 After the decision, Li Mu said to Lucas: „I can sign the copyright to transfer the agreement of authorization with you today, you thought how long we do need to make this movie screen in US (America)?” 决定之后,李牧对卢卡斯说:“我今天就可以跟你签署版权转授权的协议,你觉得我们需要多长时间才能够让这部电影在美国上映？” Lucas said: „After signing, if the movie source does not have English captions, we must arrange the manufacture team to manufacture fast, this is quite quick, several days can handle, if there is English captions, my direct requirement delivers to US (America) movie Association to make the rating the copy, simultaneously I will relate major Cinema person in charge to watch movies, then to them talked that in secret the specific condition of row of piece, after waiting for the rating to come out, we formulate a release date, then starts the propaganda, the date arrives, screens officially, the entire flow is normal, takes about two months.” 卢卡斯说:“签约之后,如果片源没有英文字幕,那我们就得快速安排制作团队制作,这个比较快,几天就可以搞定,如果有英文字幕的话,我就直接需要把拷贝送到美国的电影公会做评级,同时我会联系各大院线的负责人观影,然后私下里跟他们谈排片的具体条件,等评级出来之后,我们制定一个上映日期,然后启动宣传,日期一到,正式上映,整个流程正常的话,需要两个月左右的时间。” „Two months?” Li Mu brow slightly pressed, said: „Can time was too a little long, quickly?” “两个月？”李牧眉头微蹙,道:“时间有点太长了,能不能快一点？” Lucas said: „Chief Li, actually normally, an introduction of movie screens, the time metropolis surpasses for two months, more is holds the movie of quite great anticipation to the commercial value, more must reserve the propaganda cycle, the propaganda cycle generally is about two months, even is longer.” 卢卡斯说:“李总,其实正常情况下,一部电影的引进到上映,时间大都会超过两个月,越是对商业价值抱有比较大期待的影片,越要把宣传周期预留出来,宣传周期一般都是两个月左右,甚至还有更长的。” Li Mu said: „Our movies have Game preheating, online many netizens have propagandized in the duty ahead of time, has quite good audience foundation, in this case, does not need to extend the propaganda cycle to two months went, you start to submit the movie rating time, on the side of me on the start Internet propaganda, you also starts to prepare the offline propaganda, we strive to reduce the propaganda cycle to 7-10 days, then can you think to accelerate the means that on other links again, look reduce all time axes to calculate, about 20 days starting today.” 李牧说:“我们这部电影已经有了游戏提前预热,网上又有很多网友在义务进行宣传,已经有了比较好的受众基础,这样的话,也就没必要把宣传周期拉长到两个月去了,你开始提交影片评级的时候,我一边就启动网络宣传,你也开始准备线下宣传,我们争取把宣传周期压缩到7-10天,然后你在其他环节上再想想加速的办法,看看能不能把所有的时间轴缩减到从今天开始计算、20天左右。” „20 days......” Lucas was somewhat scruple, knits the brows to ponder over long time said: „Chief Li, if various links pick up the speed, 20 days should the issue not be big, but this tested the propaganda work very much.” “20天……”卢卡斯有些迟疑,皱眉琢磨了半晌才说:“李总,如果各环节都加快速度的话,20天应该问题不大,不过这就很考验宣传工作了。” Li Mu nods, says with a smile: „Since currently has strong mass base, that does not need to be worried that development of propaganda work, you have the offline propaganda channel, I wired on propaganda channel, included YY, included the YY net, included «Plants vs Zombies Online», our information delivery ability can not be questioned that but, if we draw the propaganda battleline is too long, if «Plants vs Zombies Online» player's element to the China Zombie(s) lost the curiosity and curiosity, you want to draw them to the movie theater in again, that may on troublesome many, therefore we are inferior to strike while the iron is hot, as far as possible quick facilitation. This movie opens and ensure most users have not lost the curiosity.” 李牧点点头,笑道:“既然现在已经有很强的群众基础,那就不用担心宣传工作的开展,你有线下的宣传渠道,我有线上的宣传渠道,这其中包括了yy,包括了yy网,更包括了《植物大战僵尸online》,我们的信息投递能力是毋容置疑的,但是,如果我们把宣传阵线拉的太长,如果《植物大战僵尸online》的玩家对华夏僵尸的元素失去了好奇心以及新鲜感,你再想把他们拉到电影院里去,那可就麻烦多了,所以我们不如趁热打铁,尽可能快的促成这部电影上映,确保大部分用户还没有失去好奇心。” Lucas had not made such movie release before, Hollywood has competed intensely, even has the top star lineup movie, must very be ahead of time long starts the preheating propaganda, various types of offline advertisements and television advertisements continually bomb, deepens the audience repeatedly to the impression of this movie, which movie never has to create 7-10 days of propaganda to screen immediately. 卢卡斯以前从来没有做过这样的电影发行,好莱坞竞争激烈,就算是有顶尖明星阵容的电影,都要提前很久就开始预热宣传,各种线下广告、电视广告不断轰炸,来反复加深观众对这部电影的印象,还从来没有哪部电影做7-10天宣传就立刻上映的。 However thinks carefully, Li Mu said is also very reasonable, the Game heat degree has the effectiveness after all, can red more than ten 20 years of longer superstar be even innumerable, 不过仔细想想,李牧说的也很有道理,游戏热度毕竟是有时效的,能红十几二十年甚至更久的大明星数不胜数, But can fiery/popular more than ten years of Game be very few, must therefore hold this rare time window, guaranteed before the audience curiosity has not disappeared, moves the big screen this movie! 但能火爆十几年的游戏少之又少,所以一定得抓住这个难得的时间窗口,确保在观众好奇心没有消失之前,把这部电影搬上大荧幕！ Immediately, Lucas complies immediately, said: „Chief Li felt relieved, I find certainly the way to pick up the speed, makes 《Mr. Zombies》 screen in North America as soon as possible!” 随即,卢卡斯立刻答应下来,说:“李总放心,我一定想办法加快速度,尽快让《僵尸先生》在北美上映！” Li Mu nods: „Some Hong Kong movie circle also many outstanding Zombie(s) pieces, copyright in my hands, if the 《Mr. Zombies》 fire, we screen one to two Zombie(s) pieces immediately again, then waited summer to come, chose a Zombie(s) piece impact summer the box office, all took away to distribute dvd the remaining Zombie(s) pieces.” 李牧点点头:“香港电影界还有不少优秀的僵尸片,版权都在我的手里,如果《僵尸先生》火了,我们立刻再上映一到两部僵尸片,然后等暑期来了,选一部僵尸片冲击暑期票房,把剩下的僵尸片全部拿去发行dvd。” „Good!” “好！” ...... …… However 1-2 days, Muye Pictures on hand all Zombie(s) theme movies, had created about hundred million Yuan copyright expenses internally, single section tens of thousands Yuan movie copyright very small advantage, but domestic TV Station truly are also many, the satellite TV stage and place district urban district stage adds, over 2000, the channel number were more, at present Zombie(s) piece greatly hot time, if in the past, they take are pirating dvd to broadcast on the television, because this all Zombie(s) piece copyrights in Muye Pictures, therefore everyone start as if by prior agreement respected the copyright, before broadcasting, first looked for Muye Pictures to take. Authorization. 不过1-2的时间,牧野映象手头所有的僵尸题材电影,就已经在国内创造了近亿元的版权费用,单部几万元的电影版权很便宜,但国内电视台也确实非常多,卫视台、地方县市区台加起来,超过两千家,频道数就更多了,眼下正是僵尸片大热的时候,若是往常,他们早就拿着盗版dvd在电视上播出了,但因为这次所有的僵尸片版权都在牧野映象手里,所以大家都不约而同的开始尊重起了版权,播之前先找牧野映象拿授权。 Over 2000 TV Station, proposed that purchased the showing power TV Station to account for half from Muye Pictures, most of them took incessantly a copyright for showing of movie, was only the soap opera copyright has about hundred to buy, almost to regardless of any time, in TV Station that the television can obtain by search, had at least one to broadcast the Zombie(s) theme inevitably the movie or the soap opera. 超过两千家电视台,其中提出向牧野映象购买放映权的电视台占了一半,他们大多数都拿了不止一部电影的播映权,光是电视剧版权就有近百家买走,几乎到了无论任何时间段,电视机能搜到的电视台里,必然有至少一个正在播放僵尸题材的电影或者电视剧。 Phenomenon although of noisy crowd is not quite healthy, but enjoys in the audience well now especially, in the past was infatuated with the type piece the enthusiasm to burn, various types of Zombie(s) pieces were almost worth seeing a hundred times. 一窝蜂的现象虽然不太健康,但好在观众现在都格外受用,当年迷恋类型片的热情又重新燃烧起来,各种类型的僵尸片几乎是百看不厌。 Is authorized a number of copyrights casually, earned tens of millions RMB net profits, Muye Pictures being eyes red that film and television company that lets the three places across two shore looks. 随随便便授权一批版权,就赚取了数千万人民币的净利润,牧野映象的这一手让两岸三地的影视公司都看的眼红。 Many companies all year round laborious racket several even more than ten movies, is not necessarily able to gain to so much money, Hong Kong Film and television Company cannot lay out several box offices all year round movie ten million/countless, but Li Mu depends on buys tall sells lowly, several days of times, have earned the net profit that other company several years have been not necessarily able to gain, truly make the peer envy the envy to hate. 多少公司一年到头辛辛苦苦拍好几部甚至十几部电影,也未必能赚到这么多钱,香港影视公司一年到头也拍不出几部票房过千万的电影,可李牧就靠着低买高卖,几天的工夫,就已经赚取了其他公司几年都未必能赚到的净利润,确实让同行羡慕嫉妒恨。 Li Mu does not know oneself were many a humorous nickname in the Hong Kong cinema world, Priest Zombie(s)...... 李牧不知道自己在香港电影圈多了一个诙谐的外号,僵尸道长…… Reason that said that Li Mu is Priest Zombie(s) , because this boy catches the whole lot in a dragnet the Zombie(s) piece of entire Hong Kong, every inside has the Zombie(s) movie, was all cut clean that kills by Li Mu, he is the present age „Priest Zombie(s)”, hits the Zombie(s) piece specially „Daoist priest”. 之所以说李牧是僵尸道长,就是因为这厮把整个香港的僵尸片一网打尽,凡是里面有僵尸的电影,全被李牧斩杀的一干二净,他就是当代的“僵尸道长”,专打僵尸片的“道长”。 Film companies in many Hong Kong after discovering by the Li Mu pit, at heart besides indignation, sprouts to film the Zombie(s) piece the idea, because in their opinion, this is the Zombie(s) piece gives full play to the vitality second spring, holds the good time that the opportunity makes money. 不少香港的电影公司在发现被李牧坑了一把之后,心里除了愤愤不平之外,又萌生出重新拍摄僵尸片的想法,因为在他们看来,这是僵尸片焕发生机的第二春,是抓住机会赚钱的好时候。 Quick, the Hong Kong cinema world spread many hearsay, at present at least six film companies prepare to invest to photograph the Zombie(s) theme the movie, and has initiated a project, in play writing stage. 很快,香港电影圈就传出了许多小道消息,目前至少有六家电影公司准备投资拍摄僵尸题材的电影,而且已经立项,正在剧本创作阶段。 A repertoire that the Hong Kong movie for dozens years cannot escape from, are anything makes money on everyone noisy crowd anything play rottenly, not only the Zombie(s) piece, the criminal syndicate piece and gambling piece is a fire, ten million follow, the followed these people only want to make the quick money, does not need the script, does not need the director and actor, therefore rotten piece rate/lead high extraordinary, the audience evade it less, finally can only accelerate to overdraw a life span of series until the death early. 香港电影几十年来都没能逃脱的一个套路,就是什么赚钱就大家一窝蜂的把什么玩烂,不只是僵尸片,黑帮片、赌博片都是一个火起来,千万个跟上,跟上的这些人只想赚快钱,不需要好剧本,不需要好导演与演员,所以烂片率高的出奇,以至于观众都避之不及,最后只能早早把一个系列的寿命加速透支直至死亡。 Therefore at this time saw the Zombie(s) piece to glow second suddenly spring, wants to go all out to make some Zombie(s) pieces to follow to make money is also expected. 所以这时候看见僵尸片忽然焕发第二春,想拼命多拍一些僵尸片跟风捞钱也在意料之中。 These start in abundance the company of Zombie(s) piece project, damn is Pan- inferior (Asia). 这些纷纷上马僵尸片项目的公司里,最操蛋的就是环亚。 Pan- inferior (Asia) felt oneself suffer injury quite deeply, because they think that Muye Pictures cheated them all Zombie(s) piece copyrights including 《Mr. Zombies》, stole away simply their all can under gold/metal egg the hen, if Muye Pictures were only an ordinary film and television company, they will certainly tear to pieces the agreement, then denied the authorization with various methods, even might resort to the gloomy method to serve the purpose. 环亚觉得自己受害颇深,因为他们认为牧野映象骗走了他们包括《僵尸先生》在内的所有僵尸片版权,简直就是偷走了他们所有能下金蛋的母鸡,如果牧野映象只是一家普通的影视公司,他们一定会撕破协议,然后用各种方法否认授权,甚至有可能动用许多阴暗的手段来达到目的。 What a pity, Muye Pictures is a steel plate, with their fists and feet, kicks radically motionless, therefore can only clench teeth, the preparation starts «Mr. Zombie(s) 2003», the script saved, looked for the new actor completely, rescreened 《Mr. Zombies》, rescreened to use better manufacture team, in visual effect, old version was better , the only issue lay in the cast, Pan- inferior (Asia) is arranging, asks the A-lister to photograph this to rescreen the movie. 可惜,牧野映象是一块钢板,以他们那点拳脚,根本就踢不动,所以只能咬咬牙,准备上马一部《僵尸先生2003》,剧本都省了,就是完全找新的演员,把《僵尸先生》翻拍一遍,翻拍采用更好的制作团队,在视觉效果上,会比老版的好很多,唯一的问题就在于演员阵容,环亚正在筹备,找一线明星来拍摄这部翻拍电影。 Li Mu knew after this news, has not cared, anybody can make the Zombie(s) piece, after all the patent of Zombie(s) piece in own, the true goal is not to send out the entrance the Zombie(s) piece, if the Zombie(s) piece is lucky in the overseas, not only this victory of Chinese movie, is the victory of China culture output! 李牧得知这个消息之后并没有放在心上,任何人都可以拍僵尸片,毕竟僵尸片的专利也不在自己手上,自己真正的目的是把僵尸片送出国门,如果僵尸片在海外走红,这不只是华语电影的胜利,也是华夏文化输出的胜利！
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