RINAPE :: Volume #14

#1376: Money way is immeasurable

LNMTL needs user funding to survive Read More

Li Mu hopes that can promote the Zombie(s) piece as far as possible in the coverage effort and influence of overseas, based on this point, he requests Muye Pictures to look for the competent issuer, then reduces the Muye Pictures share proportion. 李牧希望能够尽可能提升僵尸片在海外的覆盖力度以及影响力,基于这一点,他要求牧野映象寻找有实力的发行方,然后降低牧野映象的分成比例。 According to the normal condition, to most countries, the overseas piece input, the box office of piece side is divided should in 25-35%, majority in 30% this shifts, Li Mu with cost low extraordinary of these copyrights, is only the copyright income of dependence domestic TV Station telecast can recover oneself all copyright investments even also to have the earnings, therefore the income of overseas authorization was not so also important to Li Mu. 按照正常情况,对大部分的国家来说,海外片输入,片方的票房分成应该在25-35%之间,大部分都在30%这个档位,李牧拿这些版权的成本低的出奇,光是依靠国内电视台播映的版权收入就可以收回自己所有的版权投入甚至还有盈余,所以海外授权的收入对李牧来说也就不那么重要了。 Immediately, the Muye Pictures interior formulated a cooperation main key, only searches for in a national market the most influential issuer, if the opposite party are not related on own initiative, Muye Pictures can go to relate with them on own initiative, but the cooperation request of Muye Pictures is, the box office is divided to reduce to 15% even 10%, but arranges the piece rate/lead to have certain safeguard . Moreover the issuer must be clear in the contract, in the income proportion of Muye Pictures rejection, must have 50% points to give Cinema. 随即,牧野映象内部制定了一个合作基调,只寻找一个国家市场内最有影响力的发行方,如果对方没主动联系,牧野映象可以主动去跟他们联系,而牧野映象的合作要求是,票房分成可以降低到15%甚至10%,但是排片率必须要有一定的保障,而且发行方要在合约中明确,牧野映象舍弃的收入比例中,要有50%分给院线。 To the issuer more rooms for profits, will let their propagandas as well as various landing to this movie goes all out, but to the Cinema more rooms for profits, will make them put out more platoon piece resources on own initiative. 给发行方更多的利润空间,会让他们对这部电影的宣传以及各项落地更加卖力,而给院线更多的利润空间,会让他们主动拿出更多的排片资源。 If movie A booking rate compared with movie Boss high 10%, Cinema is naturally willing to a many rows of pieces, but if the movie Boss dividing up money profit is higher than 10% or 15%, that Cinema will favor the latter. 如果电影a的上座率比电影b高10%,院线自然更愿意给a多排片,但如果电影b的分账利润高出10%或者15%,那院线就会更倾向于后者。 The overseas market is scattered, the core war zone is North America and Europe, next is Japan & South Korea, what remaining is big pile of all kinds of countries, the traditional movie issuer, the Hollywood top film and television company, still is very even difficult to achieve the world to promote, but internet is actually an exception, if the globalization is the trend of various trades and occupations, basis that then globalized these three characters base, is internet, therefore, has not realized globalized today in various trades and occupations truly, can realize the globalization only, only has internet. 海外市场非常零散,核心战区是北美与欧洲,其次是日韩,剩下的是一大堆各式各样的国家,传统的电影发行方,就算是好莱坞的顶尖影视公司,也很难做到全球推广,但互联网却是个例外,如果说全球化是各行各业的趋势,那么全球化这三个字立足的根本,就是互联网,所以,在各行各业还没有真正实现全球化的今天,唯一能实现全球化的,只有互联网。 The place of «Plants vs Zombies Online» awesome lies in the coverage is broad and appealing, after the update comes out, the player acceptance is high, therefore had very strong curiosity to China Zombie(s), this point was important, is equal to globally giving the Zombie(s) piece to complete ahead of time preheating. 《植物大战僵尸online》的牛逼之处在于覆盖面广且老少咸宜,新版出来之后,玩家接受度高,所以对华夏僵尸本身就有了很强的好奇心,这一点非常重要,等于是提前在全球范围内给僵尸片做好了预热。 In order to promote the performance of 《Mr. Zombies》 in North American market, Li Mu contacts with Spielberg specially, hopes that he can introduce an ability enough distributor to himself, facilitates screening of this movie in North American market as soon as possible. 为了提升《僵尸先生》在北美市场的表现,李牧特意联系斯皮尔伯格,希望他能够给自己介绍一个能力足够的发行商,尽快促成这部电影在北美市场的上映。 Spielberg is busy " Flying Tigers » photography work, few days ago was going against the pressure of China SARS, led to arrive at China, build the photography location in Kunming (Spring City), then without leaving China, put in the work wholeheartedly, naturally would have no in the time attention network to have anything, even update «Plants vs Zombies Online» has not heard. 斯皮尔伯格正在忙着《飞虎队》的拍摄工作,前些日子顶着华夏非典的压力,带队来到华夏、在春城搭建好了拍摄场地,然后就一直没离开华夏,一心扑在工作上,自然也就没工夫关注网络上发生了什么,甚至连新版的《植物大战僵尸online》都没有听说过。 When Spielberg heard suddenly Li Mu wants to distribute a Hong Kong 85 years of photography in US (America) the movie, what his thought thinks is not possible, a US (America) native place 85 years of movie good is not again impossible to open, even if dvd and recording tape market has no space, let alone a Hong Kong movie, Li Mu, even if there is strong influence, cannot force the audience to be 85 years of Hong Kong movies pays money. 当斯皮尔伯格忽然听说李牧想在美国发行一部香港85年拍摄的电影,他的一个念头想到的是不可能,美国本土85年的电影再好都不可能重新上映,即便是dvd和录像带市场都没什么空间,更何况一部香港电影,李牧就算是有再强的影响力,也不能逼迫观众为一部85年的香港电影付钱。 However, Spielberg had not explained this saying directly, because he knows the Li Mu's repertoire, matter that he recognizes, the common person is very difficult to make him change the mind, even if oneself divulged the glib lips, he will not give up as before, let alone, he was asks himself to help, if oneself refused to help, was in itself one injury of cooperation among two people. 但是,斯皮尔伯格没有直接把这话说明,因为他知道李牧的套路,他认定的事情,寻常人很难让他改变主意,就算自己说破嘴皮子,他也依旧不会放弃,更何况,他是找自己帮忙,自己如果拒绝帮忙,本身就是对两人之间合作关系的一种伤害。 Therefore, Spielberg can only first comply, to Li Mu pledged that he with the distributor communication that oneself know , helping Li Mu facilitate the cooperation taking advantage of this. 于是,斯皮尔伯格只能先答应下来,向李牧承诺他会跟自己认识的发行商沟通,借此来帮助李牧促成合作。 Afterward, Spielberg makes the phone call immediately to DreamWorks cooperated the most also closest distributor, what he estimates, had the request of help with the opposite party, if the opposite party rejected, oneself built a favor to go, Li Mu little towed itself to help extremely, if oneself this handling, on the face many somewhat could not hang. 随后,斯皮尔伯格立刻把电话打给了梦工厂合作最多也最密切的一家发行商,他预想的是,跟对方提出帮忙的请求,如果对方拒绝,自己就搭点人情进去,李牧极少拖自己帮忙,如果自己这次搞不定,脸上也多少有些挂不住。 Spielberg with were many recently, many that the China person contacted also understood some China worldly wisdom, he this worldly wisdom, regarded an Eastern life philosophy, and conscientiously studied after a period of time. 斯皮尔伯格最近与华夏人接触的多了,多少也懂了一些华夏的人情世故,他把这种人情世故,当成一种东方的生活哲学,并且认真研究过一段时间。 At this time, the Los Angeles time at night, the opposite party receives Spielberg's call, comes up then such as the old friend to tease generally: „Hey Steven, in China how? Infects the fearful SARS?” 此时,洛杉矶时间正是夜晚,对方接到斯皮尔伯格的电话,一上来便如老朋友一般调侃道:“嘿史蒂文,在华夏怎么样？有没有感染上可怕的非典？” „Shit, Lucas.” Spielberg smiles helplessly, said: „China is very safe, at least compared with the US (America) security, you comes to here to live for 30 years is also not necessarily able to hear a gunshot with one's own ears.” “shit,卢卡斯。”斯皮尔伯格无奈一笑,说:“华夏很安全,至少比美国安全,你来这里生活三十年也未必能亲耳听见一声枪响。” „Haha.” The opposite party said with a smile: „How without the day of spear/gun I do not dare to imagine can be, Hollywood couple of days ago had an armed assault case, developed three soap opera the brains in three roles to be remnant forever, opens fire and kills a director and a screenwriter in the square, I just went to the square in next door to search the class on that day, almost urination that I frightened the pants.” “哈哈。”对方笑道:“没有枪的日子我都不敢想象会是怎样,好莱坞前两天发生了一起枪击案,一个永远演三线电视剧中的三线角色的脑残,开枪在片场打死了一位导演和一位编剧,我那天刚好去隔壁的片场探班,几乎把我吓的尿了裤子。” Spielberg said with a smile: „You should thank God, your such bastard, God as before never-ending blesses you.” 斯皮尔伯格笑道:“你应该感谢上帝,你这么混蛋,上帝依旧不离不弃的保佑你。” „Forget it.” The opposite party asked: „Is away from half Earth to call anything me the friend.” “得了吧。”对方笑问:“隔着半个地球给我打电话有什么事吗老兄。” Spielberg said with a smile: „Do you know Li Mu? Is Muye Science and Technology Li Mu.” 斯皮尔伯格笑道:“你知道李牧吧？就是牧野科技的李牧。” „Fuk!” The opposite party voice is earnest immediately, said: „I know certainly, If nothing else, was only his Muying Ticket System, help, where otherwise the box office can have now is so good to do, internet was really good x, Li Mu was really good x, the fellow simply was a god!” “fuk！”对方声音立刻认真起来,说:“我当然知道,别的不说,只是他的牧影票务系统,就帮了我很大的忙,否则票房哪能有现在这么好做,互联网真牛x,李牧真牛x,那家伙简直就是个神！” „Good.” Spielberg said with a smile: „Since you know him, I receive the matter, you must on many desserts, Li Mu bring a big help to you after all.” “好吧。”斯皮尔伯格笑道:“既然你知道他,那我接下来说的事情,你就得多上点心了,毕竟李牧给你带来了不小的帮助。” „You said!” “你说！” „Was this......” Spielberg voice somewhat said awkwardly: „In Li Mu has a movie of Hong Kong 85 years of photography, are you had not heard, in 1985, the 1980s work, the movie is called what 《Mr. Zombies》, according to him, the quarrying a mountain work about what china- Zombie, was sorry I do not know china- Zombie is what ghost......” “是这样……”斯皮尔伯格声音有些为难的说:“李牧手里有一部香港85年拍摄的电影,是的你没听说,1985年,上世纪八十年代的作品,电影叫做什么《僵尸先生》,据他说,是关于什么china-zbie的开山之作,抱歉我也不知道china-zbie是什么鬼……” The opposite party break with a smile: „Shit Steven, you come apart with the time now! china- Zombie, this is China Zombie(s), this thing now in a complete mess of fire! Don't you play «Plants vs Zombies Online»? Will play including my 3 years old grandson.” 对方笑着打断:“shit史蒂文,你现在跟时代脱节了！china-zbie,这个是华夏僵尸,这玩意现在火的一塌糊涂！你难道不玩《植物大战僵尸online》吗？连我三岁的孙子都会玩。” „Oh asked......” Spielberg to say reluctantly: „I am working, the big manufactures about two hundred million USD investments, it squeezed out all my energy quickly cleanly, which my also had the energy to play computer Game! However before this Game me, has played actually, what relations does this have with china- Zombie?” “噢拜托……”斯皮尔伯格无奈的说:“我在工作啊,将近两亿美元投资的大制作,它快把我所有的精力都榨取干净了,我哪还有精力去玩电脑游戏！不过这款游戏我之前倒是玩过,这跟china-zbie有什么关系？” „Others published the new edition!” The opposite party said with a smile: „In new edition, increased the element of many China local, has image and system of set about the china- Zombie, to be honest, others Zombie(s) systems must be more interesting than our mourning corpses and vampires, at least others promotion system are explicit and huge, like us, our mourning corpses is not similar, the battle efficiency unification level, the vampire strength height does not have the explicit hierarchical system, whom only looks at live longer......” “人家出了新的版本嘛！”对方笑道:“新的版本里,增加了很多华夏本土的元素,其中就有一整套关于china-zbie的形象和体系,说实话,人家的僵尸体系比咱们的丧尸、吸血鬼要有趣多了,最起码人家的升级系统就非常明确而且庞大,不像我们,我们的丧尸都差不多,战斗力统一水平,吸血鬼的实力高低也没有明确的等级制度,只看谁活的更久……” Saying, the opposite party recovers suddenly, blurts to ask: „Wait, did Steven, what you say a moment ago? Does Li Mu have a Hong Kong Zombie(s) movie? God, does he want to work with us?! Screens in North American release?” 说着,对方忽然回过神来,脱口问道:“等等,史蒂文,你刚才说什么？李牧有一部香港僵尸电影？上帝啊,他难道想跟我们合作？！在北美发行上映？” Spielberg un, somewhat said embarrassed: „If you feel quite awkward, leaves reluctantly, not! I am hope that you can help......” 斯皮尔伯格嗯了一声,有些不好意思的说:“如果你觉得比较为难,别勉强,哦不！我是希望你能够帮我这个忙……” „God!” The opposite party said excitedly: „Steven, if can strive for the North American distribution rights of this movie, you help!” “上帝啊！”对方激动的说:“史蒂文,如果能争取到这部电影的北美发行权,你就是帮我一个忙了！” „What?!” Surprise and puzzled that Spielberg is filled with. “什么？！”斯皮尔伯格满心的诧异与不解。 The opposite party said excitedly: „You know that everyone is discussing China Zombie(s) now, many people dismantle the image to illustrate the China Zombie(s) movie, online aroused very big curiosity and interest, everyone wants to watch a China Zombie(s) movie to the movie theater in truly, this thing too his mother had the mystery, it is said their one type coped with the Zombie(s) occupation specially, with yellow paper can anchorage Zombie(s), with the foot of glutinous rice, the black dog blood as well as black donkey, can drive away Zombie(s), looked like our vampires to fear that the sunlight was like the garlic, was really the interesting setting......” 对方兴奋的说:“你知道吗,现在大家都在讨论华夏僵尸,很多人把华夏僵尸电影拆解成图像解说,在网上引起了很大的好奇和关注,大家都想真正到电影院里看一部华夏僵尸的电影,这东西真的是太他妈有神秘感了,据说他们有一种专门对付僵尸的职业,用一张黄纸就可以定住僵尸,用糯米、黑狗血以及黑色驴子的脚,就可以驱赶僵尸,就像是我们的吸血鬼怕阳光和大蒜一样,真是有趣的设定……” Spielberg wonders, closely examines him: „Your meaning is, now the US (America) audience are anticipating that can see one in the movie theater 1985 the Hong Kong movie?!” 斯皮尔伯格纳闷不已,追问他:“你的意思是,现在美国的观众都在期待能在电影院看到一部1985年的香港电影？！” „Yes!” The opposite party said excitedly: „Everyone hopes, flowered several USD understood the mysterious Eastern culture, his mother was worth simply, sees the exhibition of foreign land culture, admission ticket at least dozens USD, therefore money way is immeasurable!” “是啊！”对方激动的说:“每个人都希望,花几美元去了解神秘的东方文化,这他妈简直太值得了,看个异域文化的展览,门票还至少几十美元呢,所以说钱途无量啊！” Spielberg felt that three views were subverted, but changes a mentality to think, Li Mu works is this! The not possible matter, turned into the possibility to his there, will always do the astonishing operation. 斯皮尔伯格感觉三观都被颠覆了,不过换个思路一想,李牧做事情就是这样啊！不可能的事情,到他那里就变成了可能,总是会搞出许多惊人的操作。 Therefore, Spielberg asked him: „Are you willing to distribute this movie in North America?” 于是,斯皮尔伯格问他:“那你愿意在北美发行这部电影吗？” „Shit Steven, I wants certainly, my his mother wanted! You know how many distributors currently has to obtain the distribution rights of this movie in the world? Oh, were too many, moreover now Muye Pictures has not responded to these requests, if you can help me strive for the North American distribution rights of this movie, I will fly China to kiss your buttocks personally!” “shit史蒂文,我当然愿意,我他妈太愿意了！你知道现在全世界有多少发行商想得到这部电影的发行权吗？天哪,太多了,而且现在牧野映象还没有对这些请求做出回应,如果你能帮我争取到这部电影的北美发行权,我会亲自飞到华夏去亲吻你的屁股！” Spielberg said: „Li Mu is holding me to help look for a competent North American Distributor, since this, I help you pull to be a go-, concrete you talked to Li Mu that side person in detail!” 斯皮尔伯格说:“李牧正托我帮忙找一个有实力的北美发行商,既然这样,那我帮你们牵牵线吧,具体的你跟李牧那边的人详细谈！” „Good!” The opposite party were pleasantly surprised, said: „You help me convey Li Mu, now the Cinema movie quite deficient stage, if possible, we best to screen as soon as possible, otherwise towed is not good to operate to the summer, the spatial place rate/lead whole of present Cinema number surpassed 60%, when the time comes I will certainly strive for the maximum shooting effort, making this movie gain in North America greatly gains especially!” “太好了！”对方惊喜不已,说:“你帮我转达李牧,现在正是院线电影比较匮乏的阶段,如果可以的话,我们最好是尽快上映,否则拖到暑期就不好操作了,现在的院线场次的空座率整体超过了60%,到时候我一定会争取最大的拍片力度,让这部电影在北美大赚特赚！” Spielberg said with a smile: „I thought that you need China, Li Mu this person care about the sincerity of opposite party very much.” 斯皮尔伯格笑道:“我觉得你有必要来一趟华夏,李牧这个人很在乎对方的诚意。” Telephone that silent moment, suddenly is determined saying: „Ok, I will fly tomorrow morning Yanjing!” 电话那头沉默了片刻,忽然下定决心道:“ok,我明早飞燕京！” „Do you have the visa?” “你有签证吗？” „I have certainly!” “我当然有！”
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