RINAPE :: Volume #14

#1375: The Zombie(s) piece goes to sea

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In current Hong Kong innumerable film companies, only then two people exist. 在当前的香港无数的电影公司中,只有两种人存在。 One type does not have the Zombie(s) piece copyright, but realized that the Zombie(s) piece could glow second spring, person who therefore buys the Zombie(s) piece copyright everywhere ; 一种是自己没有僵尸片版权,但是意识到僵尸片可能要焕发第二春,所以到处求购僵尸片版权的人; Another type, is in the hand had the Zombie(s) piece copyright, but in a while ago by Muye Pictures bought out the person. 另一种,是手里原本有僵尸片版权,但在前段时间被牧野映象买断了的人。 They are annoyed at this moment, originally Muye Pictures is prepared early, they possibly when development update «Plants vs Zombies Online», have known that the China Zombie(s) element can be hot, therefore in all Zombie(s) piece copyrights their hands bought altogether. 他们此刻正在懊恼,原来牧野映象早有准备,他们可能在开发新版《植物大战僵尸online》的时候,就已经知道华夏僵尸的元素会火,所以一股脑把他们手里所有的僵尸片版权都买走了。 Those who most make this person depressed is, price that Muye Pictures gives, really can only be counted is the white vegetable price, this Muye Pictures intends to cheat actually not, but is the offer that these film and television company give...... 最让这种人郁闷的是,牧野映象给的价格,真的只能算作是白菜价,这倒不是牧野映象有意坑人,而是这些影视公司自己给的报价…… In their opinion, these Zombie(s) pieces are the trash of nothing value, some people are willing to buy, regardless of paid how much money is gained, the price that therefore they reported was not really high. 在他们看来,这些僵尸片本来就已经是没有任何价值的垃圾,有人愿意买,无论出多少钱都是自己赚了,所以他们报的价格实在是不算高。 Moreover, the place of bad vegetable/dish is, they deliberately selected the method that the pack sold initially. 而且,坏菜的地方是,他们当初故意采用了打包卖的方式。 Muye Pictures originally not the rotten piece that wanted these to manufacture in a rough way, the Zombie(s) piece initially because of its fiery/popular, truly had/left too many rotten pieces, Lam Ching Ying met to make many this type rotten pieces, but, these film and television companies waited till a buyer with great difficulty, therefore proposed thought the harsh request. 牧野映象原本也不想要那些粗制滥造的烂片,僵尸片当初因为出其火爆,确实是出了太多的烂片,就连林正英本人都接拍了不少这类型的烂片,但是,这些影视公司好不容易等到一个买家,于是就提出了自以为苛刻的要求。 For example Pan- inferior (Asia), Muye Pictures wants to buy their 《Mr. Zombies》 series copyright, moreover what wants is besides Hong Kong, the Cinema copyright for showing, the television copyright for showing and the audio-video product distribution rights all national and area, Pan- inferior (Asia) wants to open from the beginning 500,000 „high price”, after all this movie already nearly 20 years, moreover in the recent ten years, does not have including 50,000 Yuan income, therefore 500,000 truly is a high price, but, because are too on hand many this unable to make the value the Zombie(s) piece, therefore Pan- inferior (Asia) opened one to hit the contracting cost simply, 800,000 affiliated 30 many Zombie(s) copyrights completely. Sold to Muye Pictures, therefore Muye Pictures took everything. 例如环亚,牧野映象想买他们的《僵尸先生》系列版权,而且要的是除了香港之外,所有国家与地区的院线播映权、电视播映权以及音像制品发行权,环亚一开始想开个五十万的“高价”,毕竟这电影已经快二十年了,而且在最近的十年里,连五万元的收入都没有,所以五十万确实算是一个高价,不过,正是因为手头太多这样无法制造价值的僵尸片,所以环亚干脆开了一个打包价,八十万把旗下30多部僵尸片的版权全部卖给牧野映象,于是牧野映象照单全收。 Now has a look, this price really sells, it is fortunate that dies, owed to the grandmother family/home! 现在看看,这价格真是卖得亏死,亏到姥姥家了！ The person who these want to buy the Zombie(s) piece copyright, hit to explode the telephone, cannot find one not to sell the copyright the Zombie(s) piece, but the answer that they got made them spit blood, these Zombie(s) pieces without exception, were all bought by Muye Pictures, moreover price small advantage to make the blood boil! 那些想买僵尸片版权的人,把电话打爆了,都没能找到一部还没有卖出版权的僵尸片,而他们得到的答案让他们吐血,这些僵尸片无一例外,全被牧野映象买走了,而且价格便宜到令人发指！ The Hong Kong movie in 8, in the 90's, in Southeast Asia as well as Japan & South Korea and other countries are very influential, at that time Southeast Asia and Japan & South Korea issuer will regularly purchase the Hong Kong copyright, even rushes to purchase the Hong Kong movie copyright, fierce that too but these year of Hong Kong movies declined recently, these issuers have rarely looked at the vision to Hong Kong, but, update «Plants vs Zombies Online» blew one to dazzle the wind, these people also smelled the opportunity, looked for Hong Kong Film Company to purchase the movie copyright, as a result, Hong Kong had the film and television company of Zombie(s) piece copyright, only left behind a copyright of Hong Kong main island, besides Hong Kong, all copyrights. Entered in the hand of Muye Pictures...... 香港电影在八、90年代,在东南亚以及日韩等国家还是很有影响力的,那时候东南亚以及日韩的发行方经常会购买香港版权,甚至抢购香港电影版权,不过最近这些年香港电影衰落的太厉害,这些发行方已经很少把眼光瞄向香港了,不过,新版的《植物大战僵尸online》刮起了一阵炫风,这些人也嗅到了商机,纷纷找香港电影公司购买电影版权,结果发现,香港有僵尸片版权的影视公司,只留下了一个香港本岛的版权,除了香港之外,所有的版权都进了牧野映象的手里…… Not only the movie copyright, Priest Zombie(s) such Zombie(s) kind of soap opera copyright, was plundered by Muye Pictures...... 不只是电影版权,就连僵尸道长这样的僵尸类电视剧版权,都被牧野映象搜刮一空…… „Too certainly! Really was too certainly!” The bosses in innumerable Hong Kong Film Company are cursing angrily Muye Pictures this evil intention to sweep the goods the behavior, in their eyes, the Muye Pictures approach looks like knows ahead of time the plague spreads, therefore bought all drugs to be equally hateful. “太绝了！真的是太绝了！”无数香港电影公司的老板都在怒骂牧野映象这种恶意扫货的行为,在他们眼里,牧野映象的做法就像是提前知道瘟疫要流行,所以买走了所有药品一样可恶。 However, in the Li Mu eye, this is the matter that the merchant should handle, discovers the opportunity, must seize the opportunity, if you know ahead of time a stock will certainly rise and not come across any risk and accident/surprise, the money of that the most correct matter that you can handle, all your can raise, borrows to invest, either squanders each one cent, either buys the light to buy a stock, this is the most proper approach, let alone, he is not really must gain a price difference taking advantage of the hype copyright, he must, be takes all copyrights. In the hand, is then made the foreign authorization and output by oneself. 不过,在李牧眼里,这才是商人应该做的事情,发现商机,就要抓住机会,如果你提前知道一只股票一定会涨、不会遇到任何风险与意外,那你能做的最正确的事情,就是把你所有能够筹集到的、借到的钱全部投入进去,要么花光每一分钱,要么买光买一手股票,这才是最正确的做法,更何况,他并不是真的要借着炒作版权去赚一点差价,他要的,是把所有版权都拿在自己手里,然后由自己去做对外授权与输出。 Let the innumerable guerrilla forces operate independently, likely cannot form the joint effort, even also the mutual internal friction and disturbance, might as well gather, to form a group army all armed forces simply together, then aims at a direction, attacks with heavy blows! 让无数游击队各自为战,很可能形不成合力,甚至还相互内耗与干扰,不如干脆把所有武装力量汇聚到一起、组成一个集团军,然后瞄准一个方向,重拳出击！ Based on this idea, based on overseas people's curiosity and attention to the China Zombie(s) this China local culture, Li Mu made Muye Pictures issue a blockbuster news in the global film and television industry: At present, all Hong Kong Zombie(s) pieces „outside Hong Kong country and area” copyright in the hand of Muye Pictures, moreover ten initially the box office and audience reputation very good head work, these head works can carry out the copyright cooperation. 基于这个想法,也基于海外民众对华夏僵尸这一华夏本土文化的好奇心与关注度,李牧让牧野映象在全球影视行业内发布了一个重磅消息:目前,所有香港僵尸片的“香港以外国家与地区”的版权都在牧野映象的手中,而且这其中有十余部当初票房以及观众口碑都非常好的头部作品,这些头部作品都可以进行版权合作。 Meanwhile, Muye Pictures also announced, besides the Hong Kong local area, all the countries and areas of non- Hong Kong, can not be used in the business these movies, otherwise, Muye Pictures rights protection. 同时,牧野映象也宣布,除了香港本地之外,所有非香港的国家与地区,都不得将这些电影用于商业,否则,牧野映象将维权到底。 This news once were announced that Muye Pictures received the cooperation intentions of various global country distributors all of a sudden, more interestingly, various Mainland TV Station insane general the behavior that broadcasts the Zombie(s) movie massively, only maintained was less than 48 hours, on complete going into hiding, after Muye Pictures has issued the news, no TV Station dares to broadcast these Zombie(s) works again. 这个消息一经宣布,牧野映象一下子收到了全球各国家发行商的合作意向,更有意思的是,内地各电视台疯了一般大量播出僵尸电影的行为,只维持了不到48小时,就完全的销声匿迹,在牧野映象发布过消息之后,再没有一家电视台敢播放这些僵尸作品。 These just started to serialize to broadcast TV Station of Zombie(s) kind of soap opera, can only stop telecasting immediately, and substitutes with other soap operas. 那些刚开始连载播放僵尸类电视剧的电视台,只能立刻停止播映,并用其他电视剧替补。 In this age, satellite TV stage broadcast movie time is also very difficult to achieve the absolute respect to copyright, mostly at the movie that on the television broadcasts, broadcast that the side is TV Station does not have the copyright, because of the inadequacy of law, and disorder in market, the Hong Kong cinema world, is Hollywood, does not have the means with TV Station of mainland. 在这个年代,卫视台播放电影的时候也很难做到对版权的绝对尊重,大部分在电视上播放的电影,播出方也就是电视台都没有版权,但是因为法律的不健全,以及市场的乱象,无论是香港电影圈,还是好莱坞,都拿大陆的电视台没有办法。 However, these TV Station dare to disregard the Hong Kong cinema world and Hollywood copyright issue, but does not dare to disregard Muye Science and Technology absolutely. 但是,这些电视台敢于无视香港电影圈以及好莱坞的版权问题,但绝对不敢无视牧野科技。 Everyone knows that what kind of person Li Mu is, his influence globally, to letting the media suspects the life, if the copyrights of these movie soap operas in his company, any TV Station do not dare to touch his mildew head, therefore, everyone has the tacit understanding stopped the behavior of right infringement, then starts to look for the Muye Pictures purchase showing power. 谁都知道李牧是个怎样的人,他在全球范围内的影响力,大到让媒体人都怀疑人生,如果这些电影电视剧的版权都在他的公司手里,任何电视台都不敢触了他的霉头,所以,大家都非常有默契的停止了侵权的行为,然后开始找牧野映象购买放映权。 Only from the offers of major TV Station, can see this business cost-effective. 光从各大电视台的报价里,就能看得出这场买卖有多划算。 Xiangnan TV wants the 《Mr. Zombies》 series, «Happy Ghost» series, as well as «Eyebrow Handyman in buddhist temple», «Ghost Exorcising demons», «Person Scary» these quite classical movie copyright for showing, but the price that gives is, 50 ten thousand RMB, telecast three times, if can achieve broadcasts alone, the price can turn five times. 湘南卫视想要《僵尸先生》系列,《开心鬼》系列,以及《一眉道人》、《鬼打鬼》、《人吓人》这些比较经典的影片播映权,而给出的价格是,50万人民币一部,播映三次,如果能做到独播,价格可以翻五倍。 Because of the Li Mu's influence, the Zombie(s) piece is the present domestic only strictly follows the copyright stipulation the domain, usual broadcasts alone likely infringes upon the right by other TV Station, but this time is not possible, Muye Pictures is authorized to anyone, who can broadcast alone. 因为李牧的影响力,僵尸片是现在国内唯一严格遵循版权规定的领域,平时的独播很可能被其他电视台侵权,但这次是不可能的,牧野映象授权给谁,谁就能够独播。 Muye Pictures person in charge hopes chatted the price taking this opportunity well, strove for the one breath to gain several million even from national these TV Station to come back, but Li Mu's telephoned, set a big main key to this batch of copyrights. 牧野映象的负责人原本希望借这个机会好好谈谈价格,争取一口气从全国这些电视台手里赚个几千万甚至更多回来,但李牧的一通电话,给这批版权定了一个大基调。 Li Mu request: The foreign authorization of this batch of copyrights, cannot be centered on making money core mission, but wants the dissemination and influence most core mission, therefore, to the TV Station of mainland as well as Taiwan and Macao, cannot certainly to make money to make the exclusive authorization, but must make the non- exclusive authorization, and cuts the copyright use price, the price that Li Mu sets is, a work, a 50,000 Yuan copyright for showing, two works 30,000, three works 10,000, second time above price is 50% for the second time and. 李牧要求:这批版权的对外授权,不能以赚钱为核心目的,而要以传播和影响力最为核心目的,所以,对大陆以及台湾、澳门的电视台,一定不能为了赚钱去做独家授权,而要做非独家授权,并且降低版权使用价格,李牧定的价格是,一线作品,五万元一部一次播映权,二线作品三万,三线作品一万,第二次及第二次以上价格为50%。 In other words, if which TV Station, the satellite TV stage, is the place city and district TV Station, if they want to broadcast 《Mr. Zombies》, so long as that pays for 50,000 Yuan copyright royalty, can broadcast one time on own TV Station, to broadcast the second time, pays the 20,000 5000 Yuan additionally. 也就是说,如果哪个电视台,无论是卫视台,还是地方市、县电视台,如果他们想播出《僵尸先生》,那么只要支付五万元版权费,就可以在自己的电视台上播放一次,如果想播放第二次,额外支付两万五千元。 This price to TV Station, truly lowered made the blood boil, the threshold is low, indicates many TV Station can more multiple broadcast Zombie(s) theme movie, this to strengthening this special popular tide, has good promoter action. 这个价格对电视台来说,确实已经低的令人发指了,门槛低,也预示着更多的电视台可以更多次的播出僵尸题材电影,这对增强这一特殊的流行浪潮,有着非常好的促进作用。 As for the soap opera, only needs 200,000, low-priced arriving makes TV Station not dare to imagine. 至于电视剧,一部仅需二十万,价格低廉到让电视台都不敢想象。 Compares the domestic market, Li Mu attaches great importance to the foreign market. 相比国内市场,李牧对国外市场更加重视。 This is an output of culture, moreover needs world's distributors to be responsible for concrete landing, therefore the Li Mu's request is, cannot take altogether all works, such, not only distractive, but may also provoke the overact, now all Zombie(s) piece copyrights in oneself, oneself can take the high-quality route, first goes out to try the water with best 《Mr. Zombies》, if this obtains the good echo, is following close in again second. 这本身就是一场文化的输出,而且需要世界各地的发行商负责具体落地,所以李牧的要求是,决不能一股脑把所有作品都拿出去,那样不仅分散注意力,还有可能引起过激反应,现在所有的僵尸片版权都在自己手里,自己就可以走精品路线,先拿一部最好的《僵尸先生》出去试试水,如果这部取得不错的反响,紧跟着再上第二部。 One 18 years ago movie, wants to have any big harvest in the overseas box office, the possibility gets up on first hearing is not very big, considering the current situation, the operating space is quite big. 一部18年前的电影,想在海外票房上有什么大的收获,可能性乍一听起来不是很大,不过鉴于目前的情况,操作空间还是比较大的。 First, to the Western film industry, now is not the summer files, is not the Christmas files, the box office is quite quiet, the Cinema resources are not that marketable, and relatively abundant ; 首先,对西方电影行业来说,现在不是暑期档,也不是圣诞档,票房比较沉寂,院线资源也不是那么抢手,而且相对充沛; Next, happen to update «Plants vs Zombies Online» the China Zombie(s) belt/bring fire, the overseas player liked this new element mostly very much ; 其次,正好新版的《植物大战僵尸online》把华夏僵尸带火了,海外玩家大都很喜欢这个新元素; Again, the Li Mu life person uses the Zombie(s) piece in the overseas network the material, goes with other netizen popular science China Zombie(s) cultures, and is inquiring and guiding the interest of netizen using water army, discovered that many netizens are very interested in this type of China Zombie(s) element, many people leave a message in the commentary, mention the hope to have the opportunity to watch such movie ; 再次,李牧命人在海外网络上用僵尸片的素材,去跟其他网友科普华夏僵尸文化,并且利用水军在打探和引导网友的兴趣,发现不少网友对这种华夏僵尸元素还是挺感兴趣的,不少人都在评论中留言,提及希望有机会看一看这样的电影; Therefore, the synthesis, everyone has the interest in this kind of movie, the potential market space has, moreover everyone through such network popular science, knows that these are the quite old movies, what art is nostalgic and foreign culture and foreign land character and style, therefore, they should have the preparation to the picture quality, the request will not have in the 21 st century the new movie is so high, synthesizes these points , the Zombie(s) piece goes to sea is promising, and obtains certain box office record in the overseas, should not be the too major problem! 所以,综合来看,大家已经对这类电影有了兴趣,潜在的市场空间已经有了,而且大家通过这样的网络科普,知道这些都是比较老的电影,讲究的是一种怀旧与异国文化、异域风情,所以,他们对画质应该是有心理准备的,要求也不会有21世纪新电影那么高,综合这几点,来看,僵尸片出海是有前景的,并且在海外取得一定的票房成绩,应该也不是什么太大的问题！
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