RINAPE :: Volume #14

#1368: God level public relations

LNMTL needs user funding to survive Read More

In SARS very special period, CCTV presents to this perfect performance all China audience, positive significance and energy that it contains imagination that is above everyone. 在非典这个非常时期,央视将这场完美的演出呈现给所有华夏观众,其蕴含的积极意义与能量超乎每个人的想象。 Each China children were inspired and driven by this performance, the bonus is the foreign media spells completely can propagandize the domestic epidemic situation serious degree and to discredit to the country deliberately, the people also through this party, saw the country for the effort that the prevention and control SARS makes, in the video that SARS prevents and controls the centers and in the medical personnel of prevention and control center full power work is the best evidence. 每一个华夏儿女都被这场演出所鼓舞、激励,饶是外媒拼尽所能去宣传国内的疫情严重程度、对国家蓄意抹黑,民众也通过这场晚会,看到了国家为防控非典所做的努力,视频中那一个个非典防控中心、一位位在防控中心全力工作的医护人员都是最好的佐证。 Moreover, the people also influence subtly relaxes to the Yanjing epidemic situation, the foreign media as well as World Health Organization have propagandized Yanjing dangerously, but so many big stars get together in Yanjing are the battle against atypical pneumonia sing joyfully in a loud voice, Li Mu of several hundred hundred million USD sale prices also appeared in the stage of this party, they used oneself practical action, to the nation, and even gave a potential news in the world: Danger that Yanjing they have not propagandized. 而且,民众也潜移默化的对燕京的疫情松了口气,外媒以及世卫组织一直宣传燕京有多危险,但这么多大牌明星还是齐聚燕京为抗击非典引吭高歌,就连数百亿美元身价的李牧也都出现在了这场晚会的舞台上,他们用自己的实际行动,向全国,乃至全世界传递了一个潜在讯息:燕京没他们宣传的那么危险。 A more vital function is, this party made in each China children hearts have a national cohesion, this cohesive force broke through the impediment between areas, even broke through the national boundary, let each China children who accepted the descendants of Yan & Yellow Emperors, some similar profound experiences, this was unable with the great value that money weighed. 更重要的作用是,这场晚会让每一位华夏儿女心中都产生了一种民族凝聚力,这种凝聚力突破了地区之间的阻隔,甚至突破了国界,让每一个接受自己炎黄子孙的华夏儿女,都有同样的深刻体会,这是无法用金钱去衡量的巨大价值。 At the end of the performances, on internet hiding the sky and covering the earth is sound of Internet users' the praising to this performance, but the battle position that the Internet users discussed was Tieba (Post It)! 演出结束后,互联网上铺天盖地全是网民对这场演出的褒赞之声,而网民讨论的主阵地就是贴吧！ After this performance, each star Tieba (Post It) that takes part in the performance welcomed the peak traffic, their fans swarm to their Tieba (Post It), posts the post to praise this performance, to commend that performance of own idol in this performance, the community responsibility acting that as well as manifests, Li Mu, as well as four Host Tieba (Post It) visits and posts measure, compared with usually grew several times, Li Mu Tieba (Post It) is most exaggerating, grew had more than ten times fully. 在这场演出之后,每一位参加演出的明星贴吧都迎来了流量高峰,他们的粉丝蜂拥到他们的贴吧里,发帖子赞美这场演出、称赞自己的偶像在这场演出中的表演,以及体现的社会责任担当,就连李牧,以及四位主持人的贴吧访问量与发帖量,都比平时增长了好几倍,其中李牧贴吧最夸张,增长了足有十几倍。 Many Internet users expressed in Li Mu Tieba (Post It) to the Li Mu's respect , some small number of Internet users posted in Tieba (Post It), said that the Li Mu's voice somewhat like network singer Muzi, the post had almost no attention, quick is brushed the screen commendation content submerging. 很多网民在李牧贴吧里表达对李牧的崇拜之情,也有少数网民在贴吧里发帖,称李牧的嗓音有些像网络歌手木子,不过这样的帖子几乎没什么关注,很快就被刷屏般的称赞内容给淹没了。 In addition, the Tieba (Post It) current capacity of CCTV rose dramatically several thousand times, hundreds of thousands of Internet users flood into CCTV Tieba (Post It) to post, the content all awards and praises uniformly ; 除此之外,央视的贴吧流量暴增了数千倍,数十万网民涌入央视贴吧发帖,内容清一色全是褒奖与夸赞; Had the netizen newly-opened „battle against atypical pneumonia” Tieba (Post It) of the same name, Tieba (Post It) just crossed the verification finally, several tens of thousands of Internet users flooded into, obviously this performance to the audience, significance significant. 有网友新开了一个“抗击非典”的同名贴吧,结果贴吧刚过审核,就有数万网民涌入,可见这场演出对观众来说,意义有多重大。 Because the Internet users are too really warm, Tieba (Post It) even presents several band widths to forewarn, is good has own data processing center because of Muye Science and Technology, pulls out to support Tieba (Post It) the redundant band width urgently, guaranteed the smooth service of Tieba (Post It). 由于网民实在太热情,贴吧甚至出现几次带宽预警,好在牧野科技有自己的数据处理中心,紧急将冗余带宽抽出来支持贴吧,才确保了贴吧的流畅服务。 Not only the network, the media also gave this performance huge attention and affirmation quickly. 不只是网络,媒体也很快给予了这场演出巨大的关注与肯定。 Alipay was „battle against atypical pneumonia” charity foundation cleared a donation account, and gave the Chinese user in the world through the YY push, the acceptance donation time of this donation account was ten days, in ten days all donations completely will be detailed public transparently, to safeguard the donation prompt display function, Alipay will take every 12 hours as the node, paid one time to the foundation, every will pay all amounts in account to the foundation one time completely. 支付宝为“抗击非典”慈善基金会开通了一个捐款账户,并通过yy推送给了全世界的华人用户,这个捐款账户的接受捐款时间为十天,十天内所有的捐款明细将完全公开透明,而为了保障捐款及时发挥作用,支付宝会以每12个小时为节点,向基金会支付一次,每一次都会将账户内的所有金额全部支付给基金会。 Looked that the performance is choked up with emotions, simultaneously the when China children of feeling of national pride bursting, erupted later generation Taobao pair of 11 crazy simply, competitive log in Alipay was the foundation donation, the speed of amount sudden rise, shocked everyone. 看完演出心潮澎湃,同时民族自豪感爆棚的华夏儿女们,简直爆发出了后世淘宝双11的疯狂,争先恐后的登陆支付宝为基金会捐款,金额暴涨的速度,惊呆了所有人。 The first hour that the account clears, the China children of being choked up with emotions, surpassed 370 million for this account donation, the total donation population was over 5 million people, the traditional virtue of China children one place is in difficulty help came from all sides obtained enormous manifestation ; 账户开通的第一个小时,心潮澎湃的华夏儿女,就为这个账户捐款超过了三亿七千万,总捐款人数超过了五百万人,华夏儿女一方有难八方支援的传统美德得到了极大的体现; The fifth hour that the account clears, the total donation was 600 million Yuan ; 账户开通的第五个小时,总捐款金额达到了六亿元; The 12 th hour that the account clears, the total donation topped 1 billion Yuan , two hundred million 60 million donations from the Hong Kong , Macao , Taiwan users and overseas Chinese, they donate money with USD to Alipay through PayPal, the donation is initiated by PayPal, transforms RMB to settle accounts according to the real-time exchange rate after the Central Bank ; 账户开通的第十二个小时,总捐款金额突破了十亿元,这其中,有两亿六千万捐款来自港澳台用户以及海外华侨,他们通过paypal用美元向支付宝捐款,捐款金额由paypal发起,经过央行按照实时汇率转换成人民币结算; Over the next several hours, the donation of the compatriots from Hong Kong as well as overseas Chinese increased sharply with the promotion of PayPal payment unceasingly, quick broke through 500 million Yuan RMB, but the individual donation total of China mainland also topped 1 billion Yuan ; 随后的数个小时,港澳台同胞以及海外华侨的捐款随着paypal支付的推广而不断激增,很快就突破了五亿元人民币,而华夏大陆的个人捐款总数也突破了十亿元; Also is less than 20 hours, this earmarking a fund for a specific purpose amount broke through 15 hundred million RMB ; 还不到二十个小时,这个专款专用的金额就突破了十五亿人民币; 24 hours, the total donation quota tops 1.7 billion Yuan! 二十四个小时,总捐款额度突破十七亿元！ 1.7 billion Yuan donation in the past 24 hours, through settled accounts twice, the total paid to the battle against atypical pneumonia foundation, the foundation also publishes the fund to the statement of account immediately, simultaneously immediately decides, 1.7 billion handed over by the medical department completely controls, but the medical department also issued the statement, to the society will disclose regularly all offerings the disbursements were detailed, accept the National People and overseas Chinese supervise. 十七亿元捐款在过去的24小时内,通过两次结算,全数支付给了抗击非典基金会,基金会也立刻发表了资金到账的声明,同时立刻决定,将十七亿全部交由卫生部门进行支配,而卫生部门也发表声明,将定期向社会披露所有善款的支出明细,接受全国民众以及海外华侨监督。 From the perspective of people, the direct impact that this performance has, is the China children in recent years the rare unprecedented unity, mentality really occurrence of people huge change! From the beforehand fearing SARS, evolves the present meeting head-on SARS! Even if no ability to fight with the SARS directly, must donate money to contribute goods to charity, supports the arduous war of national and SARS. 从民众的角度来看,这场演出所带来的直接影响,就是华夏儿女近些年来少有的空前团结,人们的心态真的发生了巨大的改变！从之前的惧怕非典,演变成了现在的迎战非典！哪怕是没有能力直接与非典作斗争,也要捐钱捐物,来支持国家与非典的这场艰巨战争。 The mentality changed, all changed! 心态变了,一切就都变了！ Overnight, entire China entered an entirely different condition, everyone although responded the summons of government as before, avoid as much as possible appeared in a public setting, but treated at home, people in company, unit and school, the heart had departed the fence and front door, condensed in the spiritual level in one, became a huge joint effort. 一夜之间,整个华夏都进入了一种截然不同的状态,大家虽然依旧响应政府的号召,尽可能避免出现在公共场合,但待在家里、公司、单位以及学校里的民众,心早就飞出了围墙与大门,在精神层面上凝聚在了一起、成了一股巨大的合力。 In many donation messages that Alipay receives, will frequently see such note: In this/should donation, xxx Yuan for xx donate by me. For contributing may be the family member, family member, friend, neighbor or the colleague donor, the although foundation also has the collection account number, but to them, will line up to donate money to the bank will waste more time energy obviously, will increase the burden of social guard, the best way, will be online through the Alipay donation, therefore these will not have the Alipay account number, not to have the net silver, the people that but actually want to contribute a strength, will contact with oneself relatives and friends, if who will have Alipay, requested that opposite party generation of will donate certain amount, the cash payment will give the opposite party again. 在支付宝收到的众多捐款留言中,经常会看到这样的备注:该笔捐款中,xxx元由我代xx捐赠。代捐的有可能是捐款者的家人、亲人、朋友、邻居或者同事,虽然基金会也有收款账号,但是对他们来说,到银行排队捐款显然会浪费更多的时间精力,也会增加社会防疫的负担,最好的办法,还是在网上通过支付宝捐赠,于是这些没有支付宝账号、没有网银,但却想捐献一份力量的民众,纷纷联系自己的亲朋好友,如果谁有支付宝,就请求对方代自己捐赠一定金额,自己再将现金支付给对方。 Li Mu requests the Alipay staff especially, leaves a message to count completely these donations, then the data docking to the YY net, rolls to disseminate news in the special page of YY net, but such generation contributes the information, had reaches 1 million, showed the China children in current uniting! 李牧特地要求支付宝的员工,将这些捐赠留言全部统计出来,然后将数据对接给yy网,在yy网的专题页面里滚动播报,而这样的代捐信息,有多达百万条之多,更加彰显了华夏儿女在当下的团结一心！ The influence that the unprecedented performance, the unprecedented influence, the unprecedented large amount of donation, this performance brings is still composing many Legend unceasingly! 空前的演出,空前的影响,空前的巨额捐赠,这场演出所带来的影响力还在不断谱写着更多的传奇！ The three places across two shore, as well as many overseas Chinese media conducted the big length to report to this performance, and not the parsimonious any praise, all believes with the China related media, this performance, to the China children, was one a grand occasion that was worth going down in history! 两岸三地,以及诸多海外华人媒体都对这场演出进行了大篇幅报道,并且不吝啬任何赞美之词,所有与华夏有关的媒体都认为,这场演出,对华夏儿女来说,是一场值得载入史册的盛事！ Interestingly, in SARS issue black China western media, almost without any exception remained silent, probably they do not know had such a heartening performance from the start in China, they chose feigning ignorance as if by prior agreement, did not conduct all forms of report to this performance. 有意思的是,之前在非典问题上黑过华夏的西方媒体,几乎无一例外的保持了缄默,好像他们压根就不知道在华夏发生了这样一场振奋人心的演出,他们不约而同的选择了装蒜,不对这场演出进行任何形式的报道。 Actually thinks that the reason is also very simple, before these media, has twisted the China atypical pneumonia form, but in this performance appeared too many can hit the places of their face ruthlessly, particularly the Li Mu's strong opinion, was lets these Western media depressed, Li Mu did not match the manner, making them feel that the face was slapped a face ruthlessly. 其实想想原因也很简单,这些媒体之前歪曲过华夏非典疫情的相关情况,而这场演出中出现了太多可以狠狠打他们脸的地方,尤其是李牧的强硬言论,更是让这些西方媒体郁闷不已,李牧一句不配为人,让他们感觉脸被狠狠抽了一个耳光。 What is most essential, Li Mu stood in the commanding point of humanitarian stubbornly, these twisted the western media of fact absolutely not to have the means to refute, can therefore do only, was pretends not knowing, this can also retain the face countenance before own national at least. 最关键的是,李牧死死站在了人道主义的至高点上,那些歪曲过事实的西方媒体根本就没办法反驳,所以唯一能做的,就是装不知道,这样起码还能在自己国民面前保留颜面。 But, Li Mu where will let off them. 可是,李牧哪里会放过他们。 At this time, the YY strategic importance highlighted completely. 这个时候,yy的战略重要性就完全凸显出来了。 The western media do not hope that own audience knows the performance of China, they can come to block off the flow of news through the paper media and channel of television media to the people jointly, but is actually not able to break through YY this deeply to grip in own backyard internet position. 西方媒体不希望自己的受众知道华夏的这场演出,他们可以通过纸媒、电视媒体的渠道来联手对民众封锁消息,但却无法突破yy这根深深扎在自家后院的互联网阵地。 The traditional dissemination channel, looks like the Maginot Line in France, can only defend some international boundaries, but is unable to form the total defense, once the enemy goes round the defense line, can find the breach in other positions, but YY not only also goes round the defense line, to seek the breach is so simple in addition, YY adopts, is all -around three-dimensional package -type fighting method, the strong information infiltration capability, looks like has vast ocean, each enemy in its front is only an isolated island, wants to defend, radically is the joke. 传统的传播渠道,就像是法国的马奇诺防线,只能防住少部分国界线,而根本无法形成全面防御,一旦敌人绕开防线,就能够在其他位置找到突破口,但yy还不只是绕开防线、另寻突破口那么简单,yy采取的,是全方位立体包裹式的打法,强大的信息渗透能力,就像是坐拥着汪洋大海,每一个敌人在它的面前都只是一座孤岛,想防御,根本就是笑话。 Afterward, YY globally sends the push again. 随后,yy在全球范围内再发推送。 This push, besides conducted the detailed report to China last night performance, but also deliberately translated several languages edition the Li Mu's speech. 这次推送,除了对华夏昨晚的演出进行了详细的报道之外,还刻意将李牧的演讲翻译成了多国语言版本。 „Li Mu” it internet attracts the super hot word of eyeball immediately, so long as with his related news, will arouse the interest of global netizens, if the YY official push, that was so. “李牧”本身就是当下互联网吸睛的超级热词,只要是与他有关的新闻,都会引起全球网友的关注,如果是yy官方推送的,那就更是如此了。 Viewpoint of Li Mu in speech, really gave the West a media super resounding slap in the face, harvested had the western people of certainly independent judgment ability mostly. 李牧在演讲中的观点,真的是给了西方媒体一个超级响亮的耳光,同时也收获了大多数有一定自主判断能力的西方民众。 Therefore, in the Western society, as well as in the network world West, Li Mu harvested lots of fans, many people openly discussed the Li Mu's viewpoint, and expressed support for his viewpoint. 于是,在西方社会,以及西方的网络世界上,李牧收获了大量的拥趸,很多人公开讨论李牧的观点,并且对他的观点表示支持。 This was also China won more favorable impressions before the Western people, because supported Li Mu's these people, approved Li Mu to say „in front of the disease of borderless” the core argument , believes that not only China battle against atypical pneumonia, also for the entire world, and China government has done very well. 这也为华夏在西方民众面前赢得了更多的好感,因为支持李牧的这些人,都认同李牧所说的“疾病面前无国界”的核心论点,同时也都认为,华夏抗击非典不只是为了自己,也是为了全世界,并且华夏政府已经做得非常好了。 In the face of this viewpoint, the western media that these harbor ulterior motives, was dug up up the clothes probably instantaneously, inside ugly with not being able to withstand also exposed in the people completely at present. 在这个观点面前,那些别有用心的西方媒体,就好像被瞬间扒光了衣裳,内里的丑陋与不堪也全部都暴露在了民众的眼前。 When other countries' governments and people to resist new disease, but unceasingly diligently, these people not only do not give any support, instead in the back for own dirty goal, slanders other country, sold at a discount as the credibility of media instantaneously greatly, a lot of Western people even conduct to denounce and protest to the media that its these harbor ulterior motives in the network, suddenly lets these media distressedly! 当他国政府和人民为了抵抗新型疾病而不断努力的时候,这些人非但不给予任何支持,反而在背后为了自己的龌龊目的,对他国进行污蔑,作为媒体人的公信力瞬间被大打折扣,不少西方民众甚至在网络上对本国那些别有用心的媒体进行声讨和抗议,一时间让这些媒体狼狈不已！ These maintain the neutral foreign media in abundance to this performance conducts the normal report at the same time, does not forget to tease these to have the subjective intentional media, in their words, China with an unprecedented performance, destroys all that all the media of harboring evil intentions shouldered to attack deliberately, this is the world public relations domain exceeds the textbook level the god level public relations to operate simply ; 那些保持中立的海外媒体纷纷对这场演出进行正常报道的同时,不忘调侃一下那些有主观故意的媒体,用他们的话说,华夏用一场史无前例的演出,摧毁了所有不怀好意的媒体所挑起的一切蓄意攻击,这简直是世界公关领域超越教科书级的神级公关操作; But in front of this god level public relations, these ordinary day arrogant arrogant and attractive bright and beautiful western media, nowadays not only ugly, but also collapses at the first blow! 而在这种神级公关面前,那些平日高傲自大、光鲜亮丽的西方媒体,现如今不仅丑陋不已,而且还不堪一击！
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