RINAPE :: Volume #14

#1342: Ahead of time deadlocks the accurate current capacity blue sea

LNMTL needs user funding to survive Read More

The intention that the merger and acquisition intention as well as individual buys stock in both achieves, Li Mu attracted an absolute heavyweight partner for own big ecology finally. 并购意向以及个人入股的意向双双达成,李牧终于为自己的大生态吸纳了一个绝对重量级的合作伙伴。 Holds 25% Baidu stocks, has let Li Mu sufficiently Baidu bunch stubbornly in own side, in the future the Boss ta pattern, will have loaded in own big ecology completely. 持有25%的百度股份,已经足以让李牧将百度死死的捆在自己身旁,未来bta的格局,已经全部装入了自己的大生态中。 What is gratifying, Li Mu's „Boss ta” in body-fusion strategy, but also were many to endure compared with SF Express, even definitely will exceed SF Express Taobao Logistics. 令人欣慰的是,李牧的“bta”合体战略中,还多了一个堪比顺风,甚至必然会超越顺风的淘宝物流。 previous life, Boss ta will keep in balance in a long time mutually, now, „Boss ta” falls into Li Mu's, not only did not have the internal friction, instead makes a connection with all resources mutually, in this case, will run to fear that in the future is quickly is fiercer. 上辈子,bta在相当长的一段时间内相互制衡,现在,“bta”都落入了李牧的手里,不但没有了内耗,反而把所有的资源相互打通,这样的话,将来跑起来怕是更快更猛。 Packs off ro Boss, Li Mu convenes Muye Science and Technology and Taobao Science and Technology core team, opened one bottle of 3000 milliliters champagne in own office, celebrates this huge harvest with everyone together. 送走robin,李牧召集牧野科技、淘宝科技的核心团队,在自己的办公室里开了一瓶3000毫升的香槟,与大家一起庆祝这个巨大的收获。 Everyone cannot understand, estimate value 100 million two Ten Million USD Baidu, why can make Li Mu attach great importance, by Muye Science and Technology and Taobao Science and Technology existing mass, 100 million two Ten Million USD cannot be regarded anything. 所有人都不是太能理解,一个估值一亿两千万美元的百度,为什么能让李牧如此重视,以牧野科技、淘宝科技现有的体量,一亿两千万美元根本算不得什么。 After everyone raises glass celebrates one, Li Mu said the so happy reason. 大家举杯庆祝一番之后,李牧说出了自己如此开心的原因。 „Search engine in future five to ten annual meetings has big development potential, not only this potential in current capacity, what is more important is in the accurate analysis and accurate promotion of user.” “搜索引擎在未来五到十年会有非常大的发展潜力,这种潜力不只是在流量上,更重要的是在用户的精准分析以及精准推广上。” Nowadays Baidu had not tried to find out that oneself profitability model, overwhelming majority internet enterprises have not realized a search engine deeper level the profit space, but Li Mu truly is clear. 现如今的百度还没有摸索到自己的盈利模式,绝大部分的互联网企业也没有意识到搜索引擎更深层次的盈利空间,不过李牧对此确实非常清楚的。 Li Mu explained to everyone: „Search engine will become the Internet users necessary tool and entrance in the future, because its special product moving nature, it can the demand information of user most core, search engine obtain this information to be pointless, must relate with the solution side that the user demanded, can demand to transform the profit the user.” 李牧向所有人解释道:“搜索引擎未来会成为网民必备的工具以及入口,而且由于其特殊的产品调性,它能够得到用户最核心的诉求信息,搜索引擎自己得到这个信息是没有意义的,必须要和用户诉求的解决方联系起来,才能够把用户诉求转化成利润。” Saying, Li Mu, said: „Thinks carefully, will search the user of sneakers in the search engine, most likely (80%) are the potential subscriber of sneakers kind of product, they will online search the relevant information, is very likely because wants to purchase the sneakers, actually to purchase what sneakers is indecisive, the first three links that at this time, the search engine searched, had in a big way may directly affect their purchasing behaviors, if ‚’ placed in Li Ning the first three links, then can search ‚sneakers’ the user, was connected with Li Ning, then promoted the Li Ning popularity and sales volume, Li Ning whether is willing for this. Does ranking pay expenses? The answer wants inevitably, even Li Ning does not want, Ahti, Nike and Anta these signs are waiting for the cooperation, this is the first union that the search engine and user demanded ;” 说着,李牧顿了顿,又道:“仔细想想,会在搜索引擎搜索运动鞋的用户,八成都是运动鞋这一类产品的潜在用户,他们之所以会在网上搜索相关信息,很有可能是因为想购买运动鞋,却又为购买什么运动鞋而犹豫不决,这个时候,搜索引擎搜索出来的前三条链接,就有很大的可能会直接影响他们的购买行为,如果把‘李宁’放在前三条链接里,那么就能够把搜索‘运动鞋’的用户,跟李宁相关联起来,进而提升李宁的知名度和销量,李宁是否愿意为这个排名付费呢？答案必然是愿意,即便李宁不愿意,还有阿迪、耐克、安踏这些牌子等着合作,这就是搜索引擎和用户诉求的第一层结合;” „Then is more thorough, the user searches the sneakers, places in the Li Ning related link first three, however, the link does not skip to the Li Ning official site, other pages that or Li Ning assigns, but skips to the Li Ning flagship store of Taobao net, either Taobao net about ‚Li Ning’ the search result pages of two characters, what will then have?” “接下来再深入一些,还是用户搜索运动鞋,还是把李宁相关的链接放在前三位内,但是呢,链接不是跳转到李宁的官网,或者李宁指定的其他页面,而是跳转到淘宝网的李宁旗舰店,亦或者淘宝网关于‘李宁’二字的搜索结果页,那么会发生什么？” Teacher Lei said freely spoken: „Just like the first type, the Li Ning sales volume and popularity will therefore promote, what is different, the user current capacity and turnover were shifted Taobao by the search engine online, in this case, the search engine profit and keyword related enterprise profit and Taobao network also follows to make a profit, three win.” 雷教主顺口说道:“和第一种一样,李宁的销量和知名度还是会因此提升,不过不同的是,用户流量以及成交量被搜索引擎转移到了淘宝网上,这样的话,搜索引擎获利、关键词相关企业获利、淘宝网也跟着获利,三赢。” Li Mu nods: „Right! This is the most essential place, if we and Baidu have not cooperated, what condition then Baidu can enter to the future? As the search engine develops, user constantly to accumulate unceasingly, to certain time, they will certainly handle such matter, but, they may take away the keyword of sneakers with all sneakers brands do bidding, possibly the pots and pans and daily necessities all related commodity famous keywords, takes away with the enterprise of this/should industry does bidding, in this case, is the first partnership model, under this partnership model, our Taobao nets are not affected, is not good is not bad to us.” 李牧点点头:“没错！这就是最关键的地方,如果我们和百度没有合作,那么将来百度或许会进入到一种什么样的状态呢？随着搜索引擎不断发展、用户不断积累,到了一定的时机,他们一定会做这样的事情,但是,他们有可能把运动鞋的关键词拿去跟所有的运动鞋品牌搞竞价,也可能把锅碗瓢盆、柴米油盐所有相关的商品名关键词,都拿去跟该行业的企业搞竞价,这样的话,就是第一种合作模式,这种合作模式下,我们的淘宝网不受影响,对我们不好也不坏。” „But, if in the industry e-Commerce website crops up, and achieves the cooperation with Baidu, what situation will have? Baidu may the first cooperation, ties up completely with this e-Commerce website, operates with the pattern that the second type three win, in that case, searches a commodity accurate user massively, may be kidnapped by other e-Commerce website, this to us, will bring the huge threat.” “但是,如果行业内又有一家电商网站冒头,并且跟百度达成合作,会出现什么样的情况？百度有可能把第一种合作,全部跟这家电商网站捆绑起来,用第二种三赢的模式进行运营,那样的话,大量搜索商品名的精准用户,就有可能被其他电商网站劫持,这对我们来说,就会带来巨大的威胁。” „ Sells the best electronic products to draw the analogy with our present Taobao, how analyzes the user online to buy the flow of cell phone is, I believe that model that if they have not admired, they will first search the cell phone on Baidu, then understood that the prices, contours and the reputation fit and unfit quality various present stage brand cell phones, understood, which decides to buy ; If they have the model of admiring, their direct search this model, looks at the reputation of this model ; “拿我们现在淘宝卖得最好的电子产品来打比方,分析一下用户在网上买手机的流程是怎样的,我认为,如果他们没有心仪的机型,他们首先会在百度上搜索手机,然后了解现阶段各品牌手机的价格、外形以及口碑优劣,了解完之后再决定买哪一款;如果他们有心仪的机型,他们会直接搜索这个机型,看一看这个机型的口碑; In other words, the user first search engine will certainly understand, rather than orders to the Taobao net directly, as the matter stands, we must have the sense of crisis, must guard that other competitors kidnap our potential subscribers in this intermediate link, but the link that this kidnapping is easiest to have is the search engine, once the user kidnaps by the search engines and other e-Commerce platforms jointly, we lose was not a list turnover, but was a faithful user who had possibility long-time Online shopping. ” 也就是说,用户一定会先去搜索引擎了解,而不是直接到淘宝网下单,这样一来,我们就必须要有危机感,要谨防其他竞争对手在这个中间环节里劫持我们的潜在用户,而这种劫持最容易发生的环节就是搜索引擎,一旦用户被搜索引擎和其他电商平台联手劫持,我们损失的就不是一单成交量,而是一个有可能长久网购的忠实用户。” „Therefore, to our future development, Baidu must be completely controllable, if he is not controllable, we support controllably other competes, then defeats him, but joining that now, Baidu has been willing to our big ecology , after waiting for the contract to carry out completely, I officially will propose the demand to ro Boss, Baidu must give the Taobao net all commodity classes keywords, not only need place in first three link of Taobao net, but must guarantee that another two links in first three do not have the competitor! You think, the line of goods and specific name are simply comprehensive, at least tens of thousands several hundred thousand, suppose each keyword average every day five to ten searches, then overall search big? If these searches were all deadlocked by Taobao, which e-Commerce website can compete with us?” “所以,对我们未来的发展来说,百度一定要完全可控,如果他不可控,我们就扶持其他可控的竞品,然后再去打败他,而现在,百度已经心甘情愿的加入到我们的大生态里,等合约全部执行完之后,我就会正式向robin提出需求,百度必须将所有商品类的关键词都给到淘宝网,不仅要将淘宝网的链接放在前三名内,还要保证前三名里的另外两个链接没有竞争对手！你们想一下,商品种类、具体名称简直包罗万象,至少几万几十万,假设每个关键词平均每天有五到十次搜索,那么总体的搜索量有多大？如果这些搜索量全都被淘宝锁死,还有哪个电商网站能跟我们竞争？” Li Mu these words, let everyone suddenly realize on the scene. 李牧这番话,让在场的所有人恍然大悟。 Li Mu must control the search engine, originally is for this purpose! 李牧要控制搜索引擎,原来是出于这个目的！ Thinks carefully, Li Mu said is really reasonable. 仔细想想,李牧说的确实非常有道理。 With the commodity related keyword was really many, might be called the huge volume, so many keywords, what the back is corresponding was greatly searches the user and potential purchase demand, if Baidu which day started to stress some demands, certainly can find the tremendous room for profits. 与商品有关的关键词实在是太多了,堪称海量,这么多的关键词,背后对应着的是巨大的搜索用户以及潜在购买需求,如果百度哪天开始抓这部分需求,一定能从中找到巨大的利润空间。 Li Mu sees this market today, one year later Baidu will perhaps seize this market, by that time, the Baidu market value will certainly rise suddenly with sharp increase of profit margin, at that time bought stock in the Baidu cost to be high, the difficulty was also big, moreover was developed to counter-attack the Taobao tool by the competitor very much easily. 李牧今天看到了这个市场,一年后百度或许就会抓住这块市场,到那个时候,百度的市值一定会随着利润率的暴增而暴涨,那个时候入股百度的成本高,难度也大,而且很容易被竞争对手发展成反攻淘宝的工具。 However now has been able to feel relieved, such giant search engine accurate current capacity blue sea, had been deadlocked by Li Mu ahead of time. 不过现在已经可以放心了,这么巨大的搜索引擎精准流量蓝海,已经被李牧提前锁死。 At this time, Li Mu said to Teacher Lei and Brother Liu: „At present 25% Baidu stocks are insufficient, before Baidu has not gone on the market, certainly will have the shareholders of founding team to leverage ahead of time, you find the way to stare to tighten this, Baidu stock that starting today, all can attain, even if only 1/10000 even 1/100000 options do not let off, the nation absorbs to me.” 这时候,李牧对雷教主和刘师兄说:“眼下25%的百度股份还不够,在百度没有上市之前,一定会有创始团队的持股人希望提前套现,你们想办法盯紧这一块,从今天开始,所有能够拿到的百度股份,哪怕只是万分之一甚至十万分之一的期权也不要放过,全国给我吸收进来。” Two people nod again and again: „Relax, we operate certainly full power.” 两人连连点头:“放心吧,我们一定全力运作。” Li Mu said: „This matter must disperse to do, looks for several shell companies, or is the agent, the low key and scattered absorption . Moreover, looks for the competent partner in the US (America) capital market ahead of time, in the future Baidu ipo time, can absorb the Baidu stock through the capital again, future share-holding naturally the more better, besides this 25%, remaining entire some dispersing and hideaways, to prepare emergency requirement.” 李牧说:“这件事一定要分散开来做,多找几个壳公司,或者是代理人,低调、分散的吸收,另外,提前在美国的资本市场寻找有实力的合作伙伴,将来百度ipo的时候,可以通过资本再吸收百度股份,将来的持股自然是越多越好,除了这25%之外,剩下的全部分散开、隐藏好,以备不时之需。” ...... …… Because negotiated is than expected smooth, even after small celebration, Li Mu or the ratio originally planned to be ahead of time for one hour to finish today's work. 由于谈判比预想的要顺利,即便是小小的庆祝了一番之后,李牧还是比原计划提前了一个多小时结束了今天的工作。 Telephones to Mother, said after prepares to go back earlier, Li Mu then Li Ziwei calls own office, asked her: „What gets off work later to arrange?” 给妈妈打了个电话,说了一下自己准备早点回去之后,李牧便把李紫薇叫到自己办公室,问她:“下班之后有什么安排吗？” Li Ziwei shakes the head: „Now everywhere the matter that no arrangement, passes on the epidemic situation, gets off work to hurry to go home every day, which does not dare to go.” 李紫薇摇摇头:“没什么安排,现在到处都传疫情的事儿,每天下了班就赶紧回家了,哪都不敢去。” Li Mu nods, said: „Work on hand first puts, ten minutes of heel I walk, my mother said that asked you to go to the home to eat meal, she came so many days not to see you, said that thinks you.” 李牧点点头,说:“手头的工作先放一放,十分钟后跟我走吧,我妈说请你去家里吃顿饭,她来了这么多天还没见过你,说是想你了。” The Li Ziwei surprised moment, somewhat said embarrassed: „Thanks Auntie Xiao's caring......” 李紫薇惊讶片刻,有些不好意思的说:“谢谢肖阿姨的惦记……” Speaking of here, Li Ziwei starts to be especially puzzled at heart. 说到这儿,李紫薇心里开始格外纠结。 Mother Li likes her very much, regarding this she especially is grateful, but oneself after all are the Li Mu's staff, is his assistant, if too close to the Mother Li personal friendship, she worried that can affect the boss to own judgment, will be worried to bring the poor impression to the boss, if Boss felt oneself will be to receive in exchange for a better future, will therefore very nearly follow intentionally Auntie Xiao, that feared that will also be has the obstruction to oneself understandingly. 李妈很喜欢她,对此她心里格外感激,但是自己毕竟是李牧的员工、是他的助理,如果和李妈私交太密切,她担心会影响到老板对自己的判断,也担心会给老板带来不好的印象,万一老板觉得自己是为了换取更好的前程,所以才故意跟肖阿姨走得很近,那怕是对自己也会心有芥蒂。 Li Ziwei not too big ambition, but treasures side Li Mu grows rapidly and opportunity of learn/study, sometimes will therefore also be worried at heart, if walks too nearly with the Li Mu's family member, can appear has impure motives. 李紫薇并没有太大的野心,只是非常珍惜在李牧身边快速成长与学习的机会,所以心里有时候也会担心,如果和李牧的家人走得太近,会不会显得动机不纯。 However Li Mu has not thought so many actually, to him, Li Ziwei such assistant, if did not have, but can also train one to come out again, but Mother wants to receive the girl who is the daughter, two lifetime add also this. 不过李牧倒是没想那么多,对他而言,李紫薇这样的助理如果没有了,还可以再培养一个出来,但是妈妈想收做干女儿的女孩,两辈子加起来也就这一个。 Sees Li Ziwei still to stand same place, Li Mu then urged one: „Stupidly be not gawking, tidies up thing, we prepared to walk.” 见李紫薇还在原地站着,李牧便催促一声:“别傻愣着,去收拾收拾东西,咱们准备走了。” Li Ziwei has to nod, said: „My ten minutes looked for you afterward.” 李紫薇只好点点头,说:“那我十分钟后来找您。” „Good.” Li Mu said: „Telephones to Wang Yuanlang, said that I drank, making him drive.” “好。”李牧说:“给王元朗打个电话,就说我喝酒了,让他开车。”
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