Closes doorto discusstime, roBossinnotincondition.
闭门商谈的时候,robin一直不在状态。Inhisbrainhas been pondering, ponders, hewantsto understand a truth.
他的脑子里一直在思考,思考中,他想明白一个道理。Aboutmustlook for a backer, thatlookssimplyin a big way.
左右都是要找一个靠山,那索性找最大的。Whobiggest?
谁最大?
The Draper Fishergovernablefund is also less than1/10 of Li Muworthcompletely, at this time the bestchoicenaturallywasstandsLi Mu.德丰杰全部可支配的资金也不及李牧身价的十分之一,这时候最好的选择自然是站李牧。
The Li Mumanneris strong, sometimesalso the Yinmovedamages a move of frequencyto leave, butLi Mu is a little regarded as positive, hewill not butchertruestanding in lineto standinhisbehindperson, on the contrary, so long asstandshisperson not entireanythingmonstermoth, steadfastwith the tightLi Mu'space of development, certainlywill obtain the unexpectedhugeharvest.李牧为人强势,有时候也阴招损招频出,但李牧有一点是值得肯定的,他不会宰真正站队站在他身后的人,相反,只要站他的人不整什么妖蛾子、踏踏实实跟紧李牧的发展步伐,一定会得到意想不到的巨大收获。Naturally, thinks that on the Li Mu'sship, becomesone in Li Mubigecology, mustsacrificeenoughstocktoLi Mu, canreceive in exchange forhisresources.
当然,想上李牧的船、成为李牧大生态中的一员,就必须要牺牲足够的股份给李牧,才能够换取他的资源。ToLi Mu, hisapproachis very simple, altogether25%stocksare the chains, the investment of payoutas well asfollowingresources of fund, is the meat, wantsto eat the meat, mustaccept a set of chain, thisis the propermethod, otherwise, wantsto eat the meatnot to wrap/sets the chain, thatismustbe pursuedis killing.
对李牧来说,他的做法很简单,一共25%的股份是链子,资金的付出以及后续资源的投入,是肉,想吃肉,就得接受套链子,这才是正经的玩法,否则,想吃肉又不想套链子,那是要被追着打死的。Tencentandin the Alibabaprevious lifebigecologystrategy, does not know that many suchchainsgraspin the hand, another heads of thesechains, alldepend upon the enterprise and team that theyare surviving.腾训和阿里吧吧上辈子的大生态战略里,不知道有多少这样的链子握在手里,这些链子的另一头,全是依靠着它们生存的企业和团队。Moreover, thesetwoenterprisesaimed atmutuallyhave arrived atyouto raise the tibetan mastiff, I must raise;Youraise the golden hairIalso to raise;Youraisetwo, the situation that myhis mother must raise, under the hand the little brothers of variousgroup of varietiesbiteday in day out, when theselongat the fevermoneywar that the segmentationdomainwill erupt, will look likeone between twopeople of great wealthto fightdoggambling.
而且,这两家企业互相针对已经到了你养藏獒,我也要养;你养金毛我也要养;你养二哈,我他妈还要养的地步,手底下各路品种的小弟一天到晚咬来咬去,那些时长会在细分领域爆发的烧钱大战,就像是两个大财主之间的一场斗狗博弈。Described the dog the enterprise, was notLi Muhasanythingto discriminate, butforas far as possibleappropriatedescriptionthisattachmentrelations.
把企业描述成狗,并非是李牧有什么歧视,而是为了尽可能恰当的描述出这种依附关系。roBossinalsofaces a choiceat present, ownenterprisemustattach to the Li Musurvival, ifwants, thenrefreshed, oneselfgive the enterpriseto put on the chain, givesLi Muanothersubmissively, is waiting forvariousLi Mu'sresources, otherwise, Li Mumaytrainoneto be bigger, a strongerwickeddog, comesto contendwithownenterprise.
robin眼下也面临一个选择,自己的企业到底要不要依附着李牧生存,如果要,那么爽快点,自己给企业戴上链子,拱手把另一头递给李牧,然后等着李牧的各种资源,否则,李牧就有可能培养出一头更大、更强壮的恶犬,来与自己的企业一较高下。Draper FisherJimmyis very depressed, healreadyseveraltimesname that calledroBoss, buthistwocavities, simplyhave not as if been seriousoneselfas before.德丰杰的吉米很是郁闷,他已经几次叫robin的名字,可他依旧两眼空洞,似乎根本没把自己当回事儿。Jimmyknocked the table, Draper Fisher of representativewas sayingone's own side'srequest: Draper FishercanallowBaiduto giveLi Mu25%stocks, but the Draper Fisherrequestavoidsownstockholder's rightsdilutionwith the way of increasing funding, andthey can also permitothershareholdersmoneyleverage that theyincrease funding.
吉米敲着桌子,代表的德丰杰说出了己方的要求:德丰杰可以允许百度将25%的股份都给李牧,但德丰杰要求用增资的方式来避免自己的股权稀释,并且他们也可以允许其他股东将他们增资的钱套现。In other words, Draper Fisherratherspends, is not willingto reduceinstock.
也就是说,德丰杰宁可多花钱,也不愿意减少手里的股份。Thismeans that roBoss is the team of head, as well asotheryoungshareholders, had an opportunity of leverage.
这意味着robin为首的团队,以及其他小股东,又多拥有了一个套现的机会。But, roBoss is not actually interested.
可是,robin却不感兴趣。
The stockholder's rightscompared withdiluting25%, has maderoBossinextremelydifficultto accept, ifDraper Fisherdoes not dilute, oneself and teammustgo a step further stock in dilution, goodto collecttoLi Muthat25%, in this case, the stock in teamwas not much left.
股权等比稀释25%,已经让robin极难接受了,如果德丰杰不稀释,自己和团队就要进一步稀释手里的股份,好给李牧凑出那25%,这样的话,团队手里的股份就所剩无几了。ButroBossinalso is very at heart clear, so long asBaiduattainsEasy Music Network, butLi Mubecomes the Baidushareholder, andoutputs the resourcestoBaidu, the Baidumarket valuewill certainly increase suddenly.
而robin心里也很清楚,只要百度拿到易听网,而李牧又成为百度的股东,并且向百度输出资源,百度的市值一定会猛增。In this case, stockreservedare more, cangetmoreinterests.
这种情况下,股份保留的越多,就能从中获得更多的利益。Draper Fisherastute, butroBoss is not silly.德丰杰精明的很,可robin也不傻。roBossinlooks atJimmy, saidearnestly: „IfBaidudecidesto mergeEasy Music Network, andintroducesLi Muto become the strategicshareholder, wewill not acceptall forms ofincreasing funding, Ias well ashave the founders of mostvoting rightsas the major stockholder, has the rightto makedecidedfinally.”
robin看着吉米,非常认真的说:“如果百度决定并购易听网,并且引入李牧成为战略股东的话,我们不会接受任何形式的增资,我作为大股东以及拥有大多数投票权的创始人,有权利做出最终决定。”Jimmyknows,roBossinthiswasmustshow the card in a hand.
吉米知道,robin这是要亮底牌了。Now, everyoneno longerconsults the issue, butfights for the benefit, roBossinlooks likecutts the team, certainlystrongerto tear down the Draper Fisherpresentstockproportion, butDraper Fisherlooks like the person who stubbornly resists moving, hecannotgive uponeselfbenefit, at leasthe was unable to compromiseinthisstage, hemustbesome time the person who stubbornly resists moving, after waiting for the rise in price of land for building, considersto compromise.
现在,大家已经不再是协商问题,而是拼抢利益,robin就像是强拆队,一定要强拆掉德丰杰现在的股份占比,而德丰杰就像是钉子户,他死活都不能放弃自己的利益,最起码在这个阶段他还不能妥协,他要做一段时间钉子户,等地皮的价格上涨之后再考虑妥协。Sinceconsulteduselessly, everyone can only fight with bayonets!
既然协商没用,那大家只能拼刺刀了!Whomifreallymustbreak offpullstrulyto have the right to speak, thatbasicallythe plot revealed that as the matter stands, the Draper Fisherbenefitmayby the threat, thereforeJimmyalsostartsto reveal the fang, said: „RoBoss, Iurgedyouto thinkclearly, Draper Fisheralthoughwas not a topinvestment institution, butwehadcertainright to speakin the US (America)capital market, ifyouwere not seriousourbenefits, thatlaterallUS (America)capitalwill keep at a respectful distancetoyou!”
如果真要掰扯谁真正有话语权,那基本上就已经图穷匕见,这样一来,德丰杰的利益就有可能受到威胁,所以吉米也开始露出獠牙,道:“robin,我劝你想想清楚,德丰杰虽然不是一家顶尖的投资机构,但是我们在美国资本市场还是有一定话语权的,如果你不把我们的利益当回事,那以后所有美国的资本都会对你敬而远之!”roBossinlooks atJimmy, after long timeshows a faint smile, disdainedsaying: „Jimmy, youshowed one's ignorance!”
robin看着吉米,半晌后微微一笑,不屑的说道:“吉米,你露怯了!”Jimmyis frowning: „What do you mean?”
吉米皱着眉头:“你这是什么意思?”roBossinsaid with a smile: „Do not threatenmewithmein the outlook of US (America)capital marketin the future, because ofyournotrepresentativeUS (America)capital market, did not represent! Ifyoureallywantto rejectBaiduon behalf of the US (America)capital, youcanconsiderto disinvest, so long asyounodto disinvest, Ilose everything, to pawnallstocks, will sufficiently collect the leaving the stagefee/spentaccording to120 millionestimate valuestoDraper Fisher, but do youhavesuchboldness?”
robin笑道:“你不要拿我未来在美国资本市场的前景威胁我,因为你不代表美国资本市场,也代表不了!如果你真想代表美国资本拒绝百度,那你可以考虑撤资,只要你点头撤资,我砸锅卖铁、把所有股份质押出去,也会按1.2亿的估值给德丰杰凑够退场费,可你有这么魄力吗?”Jimmyall of a suddenunable to respond.
吉米一下子无言以对。Yes, saidat the same timemustmake the opposite partynot have the prospectin the US (America)capital market, on the one handas a capital firm in US (America)capital market, goes all outto grip the Baidustocknot to let go, thisobviouslyis the self-contradictorymatter.
是啊,一边说要让对方在美国资本市场没有前景,一方面又作为一家美国资本市场的资本公司,拼命攥着百度的股份不撒手,这明显就是自相矛盾的事情。Jimmysinks the face, askedroBossin: „Reallycanbe inso the situation? At leastDraper Fisherhelpsyouestablish the Baiducapitalearly, withoutus, there would be noyouandBaidutoday!”
吉米沉下脸来,问robin:“真的要到如此地步吗?最起码德丰杰是最早帮助你创立百度的资本,没有我们,就没有你和百度的今天!”roBoss is also in sharp opposition: „Iknow that withoutyou, there would be nomeandBaidutoday, thereforeIhave not fallen short ofyouranticipations, youinvestmytime, estimate valueTen Million USD, has crossedhundred millionnow, youwithdrawnow, harvest about tentimes of benefits, Ido right byyou!”
robin也针锋相对:“我知道没有你们就没有我和百度的今天,所以我没有辜负你们的期待,你们投资我的时候,估值不过千万美元,现在已经过亿了,你们现在撤出,收获将近十倍的利益,我对得起你们!”Jimmysaid: „Youshouldhave the gratitude, moreoverDraper Fishercanhelpyour have, one year later, twoyearslater, don't youwantto go on the marketinNASDAQ?”
吉米说:“你应该有感恩之心,况且德丰杰能帮你的还有很多,一年以后、两年以后,你难道就不想在纳斯达克上市吗?”roBossinnods: „Iwantto go on the market, butnot necessarilymustdepend onyourhelp, Jimmy, speaks frankly, Draper Fisheris the auxiliary booster of Baiduthislaunch vehicle, youhave completed the periodictask, Ialsogave you gradualconsiderablebenefit, butin the capitallevel, everyonedoes not have the meansto cut off the relationsdirectly, thereforefrom now on, Draper Fisherwill sit idle and enjoy the fruitswas OK, in the futuredevelopment of Baidu, will also bringbiggerbenefitspacetoDraper Fisher, but the prerequisitewill be, Draper Fisher should not be too greedy, do not attemptto meddle the operation of company, youfrom now on, no longerwill be the auxiliary boosters of rocket, butwill be the load of rocket, Calm and steadyis treating, Baiducanleadyouto fly the high place, this is also the choice of yourmaximum benefit.”
robin点点头:“我想上市,但未必一定要靠你们的帮助,吉米,打开天窗说亮话吧,德丰杰就是百度这枚运载火箭的助推器,你们已经完成了阶段性的任务,我也给了你们阶段性可观的利益,只不过资本层面上,大家没有办法直接斩断关系,所以从现在开始,德丰杰坐享其成就可以了,将来百度的发展,还会给德丰杰带来更大的利益空间,但前提条件是,德丰杰不要太贪心,更不要妄图插手公司的运营,你们从现在开始,不再是火箭的助推器,而是火箭的载荷,安安稳稳的待着,百度可以带你们飞到更高处,这也是你们利益最大化的选择。”Jimmy'scomplexionwas ugly, hesawroBoss is notcanaffect, thenstood up, said: „RoBoss, remembersyourtoday'swords, will happen one dayyouwill regret.”
吉米的脸色难看极了,他见robin已经不是自己能够影响得了的,便站起身来,说:“robin,记住你今天的话,终有一天你会后悔的。”Then, hesets outthen to leave.
说罢,他起身便要离开。roBossinstopped by calling outhim, saidearnestly: „Last, completesyou‚load’ the duty, Baiducanbringat leasthundredtimes of evenseveral hundredtimes of investmentprofitsin the futureforyou, from now onwill get up, Baiduwill not acceptanyinvestment of Draper Fisheragain, butwelcomeDraper Fisherto leverageat any time!”
robin叫住他,认真的说:“最后一句,做好你‘载荷’的本分,百度在未来能为你们带来至少百倍甚至数百倍的投资利润,从今起,百度不会再接受德丰杰的任何投资,但是欢迎德丰杰在任何时间套现!”Jimmyexploded with rage.
吉米气炸了。
the meaning of roBossinthis saying to be obvious, Draper Fisherwill never possibly increaseagaintoBaiduoccupies the stock, on the contrary, heis hopingDraper Fisherhurriesto leveragegets the hell out!
robin这话的意思再明显不过,德丰杰永远不可能再增加对百度的占股,相反,他期盼着德丰杰赶紧套现滚蛋!AngryJimmyflings the gateto go.
愤怒的吉米甩门而去。roBoss after hewalked, relaxesinstantaneously.
robin在他走了之后,瞬间松了口气。Thisis notmatter that has the technique content, but is actually a needcouragematter.
这不是件有技术含量的事情,但却是一件需要勇气的事情。However, makessuchstiffly, roBossindid not regret.
不过,闹得这么僵,robin也一点都不后悔。IfDraper Fisheris not so greedy, acceptscompared withdilutingthisfairestsolution, theneveryonetodaywill not have no consideration for face, on the contrary, everyonewaits forLi Muto helpeveryonemakemoremoneyhappily.
如果德丰杰不那么贪心,接受等比稀释这个最公平的解决方案,那么大家今天就不会撕破脸,相反,大家都开开心心的等着李牧帮助大家赚更多的钱。Organization that but, Draper Fisherpursues the self-interestfull power, evenextreme of somewhatpursue.
可是,德丰杰偏偏是全力追求自身利益的机构,甚至追求的有些极端。Sincethis, that can only have no consideration for face.
既然这样,那就只能撕破脸了。Tore to pieces the face, the followingissuedoes not needto consideragainmuch.
撕破了脸,接下来的问题也就不用再多考虑。roBossingreetedownassistant, said: „Goesto greetwith the Chief Liassistant, said that Ihave decidedto accepthisproposition.”
robin招呼自己的助理,道:“去跟李总的助理打个招呼,就说我已经决定接受他的提议。”15% + 10%.
15%+10%。roBossindoes not prepareto bargain back and forthwithLi Muagain.
robin已经不准备再跟李牧讨价还价了。BecauseDraper Fisherisownmaterial for negative education.
因为德丰杰就是自己的反面教材。Excessivebargaining, will instead lose.
过分的讨价还价,反而会失去更多。
When withitsthis, might as welllikelay cards on the tablewithJimmya moment agolike that clenches teethto stamp the feet, underdecided.
与其这样,不如就像刚才跟吉米摊牌时那般,一咬牙一跺脚,就下决定了。Therefore, Li Mube with smile on the facecatches up.
于是,李牧面带微笑的赶来。SeesfacefirmroBoss, Li Muis askinghim: „RoBoss does , take easy?”
见到一脸坚定的robin,李牧笑着问他:“robin,想开了?”roBossinnods, says with a smile: „Chief Li, takes easy, backing on the big treeis goodto enjoy the cool air, in the futureBaidu, will rely uponyouandyourbigecology!”
robin点点头,笑道:“李总,想开了,背靠大树好乘凉,未来百度,就仰仗您与您的大生态了!”Li Mushows a faint smile: „Relies uponto be far, everyonejointlyadvances together.”李牧微微一笑:“仰仗谈不上,大家携手共进吧。”Afterward, Li Mustartsto discussalldetails of clearcooperationwithroBoss.
随后,李牧开始与robin谈清合作的所有细节。1st, Easy Music Science and Technologyreplaces the Baidu15%stocksat100%stocks, the Baiduexistingshareholder conducts and other proportiondilutions;;
一、易听科技以100%股份置换百度15%的股份,百度现有股东进行等比例稀释;;2nd, Li Muat120 millionestimate values, hasinallshareholderhandsto purchase10%BaidustocksfromBaidu, Li Muinvests1200ten thousandUSDcash, the Baiduexistingshareholder conducts and other proportionsto dilute, presently the shareholdertomayleverage50%;
二、李牧以1.2亿估值,从百度现有所有股东手里购买10%的百度股份,李牧出资1200万美元现金,百度现有股东进行等比例稀释,现股东对多可套现50%;3rd, Li Mutoas a private individual, lend the Baidu800ten thousandUSDcashloanswithout interest, lasted three years;
三、李牧以私人名义,借给百度800万美元现金无息借款,为期三年;4 th, Li Murepresents itself, as well asEasy Music Science and Technologyexistingshareholder, after merger and acquisition , the voting rights and board of directors of seattotal25%stockcorrespondences, the plenary powersauthorizationtoroBoss, Li Muoneselfas well asothershareholdersdoes not doanyinterferes;
四、李牧代表自己,以及易听科技现有的股东,将并购之后共计25%股份对应的投票权以及董事会席位,全权授权给robin,李牧本人以及其他股东不做任何干涉;5 th, the YY12323defaultsearchessuppose the permanentare, and resultpage that the popularkeywordlinks;
五、yy123的默认搜索将永久性设为,并将热门关键词链接到的结果页面;6 th, beforeBaidugoes on the marketofficially, Muye Science and Technology can not be engaged in the development and operation of search engineproduct, can not , inothersimilarcompetein the companyto occupy the stockover20%;
六、在百度正式上市之前,牧野科技不得从事搜索引擎产品的开发及运营,不得在其他同类竞品公司中占股超过20%;Thesedetailsbring to a conclusion, Li Mulets the team of both sideslawas well ascapitaloperationimmediately conducts the thoroughdocking, the issues on incomparablyquick solutionallflows, the requestsettles downas soon as possible.
这几个细节谈定,李牧立刻让双方法务以及资本操作的团队进行深入对接,无比快速解决所有流程上的问题,要求尽快尘埃落定。ToLi Mu, Easy Music Science and Technologyas well asEasy Music Network are really the auxiliary boosters of hisbusiness empirerocket, now, ithas burnt throughallfuels, to achieve the expectedeffect, was the time conducts to separatewithit!
对李牧来说,易听科技以及易听网才真的是他商业帝国火箭的助推器,现在,它已经燃尽了所有的燃料、达到了预期的效果,是时候与它进行分离了!
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