RINAPE :: Volume #14

#1303: The technique of emperor

LNMTL needs user funding to survive Read More

Said that does not want to make the search engine, Li Mu has not lied with ro Boss. 说不想做搜索引擎,李牧并没有跟robin撒谎。 If oneself early rebirth ten years eight years, the search engine is if certainly wants the means to do, this thing is internet super just needed, in some sense, when this thing immediately Instant Messenger also or may substitute, ten years eight years ago, Google has not been born, let alone Baidu. 如果自己早重生个十年八年,搜索引擎是一定要想办法搞一搞的,这东西是互联网的超级刚需,某种意义上来说,这玩意比即时通讯还要不可替代,十年八年前,谷歌还没诞生,就更别说百度了。 But now, Google has around the world formed to monopolize, Baidu also had the suitable climate in China, at this time made the search engine again, what significance but also there is? 可是现在,谷歌都已经在世界范围内形成垄断了,百度在华夏也有了相当的气候,这时候自己再做搜索引擎,还有什么意义？ Let alone, the search engine is really one to the technological strength request very high domain, now starts, the pursued path has heavy responsibilities, the most ideal aspect is under the suppression Baidu, becomes domestic first, but wants around the world to do against with the Google old profession, Li Mu except for hehe, does not have other idea. 更何况,搜索引擎真的是一个对技术实力要求非常高的领域,现在开始起步,追赶的道路任重道远,最理想的局面是打压下百度,成为国内第一,但是想在全世界范围内跟谷歌的老本行对着干,李牧除了呵呵,没别的想法。 Based on such market environment, Li Mu really does not prepare itself to do search engine business, but, if there is an opportunity to set up a flag, he is glad. 基于这样的市场环境,李牧是真的不准备自己搞搜索引擎这档子业务,不过,如果有机会插个旗,他还是非常乐意的。 Now the possibility that goes to Google to set up a flag is not big, even if there is a possibility, the cost feared that is still high scary, therefore Li Mu felt, might as well set up a flag in Baidu, Easy Music Network to oneself, the significance is not really big, but to Baidu, the significance is significant. 现在去谷歌插个旗的可能性不大,就算有可能,成本怕是也高的吓死人,所以李牧觉得,不如就在百度插个旗,易听网对自己来说,意义真的不大了,但是对百度来说,意义重大。 Moreover, Baidu now the estimate value is not high, the itself premium ratio is not high, if Easy Music Network can good replacement offer, oneself be definitely is willing to sell it, then received exchange for the Baidu stock. 而且,百度现在估值不高,本身溢价比率也不高,如果易听网能够得到一个不错的置换offer,自己是完全愿意把它出售掉,然后换取百度股份的。 The issue is, how many stocks is Baidu willing to replace Easy Music Network? 问题是,百度愿意出多少股份来置换易听网？ It looks like in Li Mu, was lower than 10% to exempt directly discussed that but 10% will not comply, the ideal replacement price should in 15%-20%. 在李牧看来,低于10%就可以直接免谈了,但10%自己也不会答应,理想的置换价位应该在15%-20%之间。 Baidu now is also not that Baidu after listing, is not Google promotes that Baidu of China market and his one-party rule. 百度现在还不是上市后的那个百度,更不是谷歌推出华夏市场、他一家独大的那个百度。 Easy Music Network is not simple music audio-visual website, it has the huge current capacity, the powerful reputation and user viscosity, moreover makes a connection with Tieba (Post It) and Taobao net seamlessly, the most important thing is, he has the genuine authorizations of various record companies. 易听网也不是一个简单的音乐视听网站,它有巨大的流量、强大的口碑以及用户粘度,而且跟贴吧、淘宝网无缝打通,最最重要的是,他有各家唱片公司的正版授权。 To these record companies, the online music piracy are too many, cannot hit, but Li Mu can help them make the star exactly, to help them on YY, Taobao enhance the influence, to help them sell the special edition and peripheral derivative, in other words, Li Mu now is the super big shot of entire entertainment world, therefore everyone was also authorized the genuine to his Easy Music Network, this was authorized the although not too big real value, because was justifiable, therefore brand value high many, moreover ceased all legal risks completely. 对那些唱片公司来说,网上盗版音乐太多,根本打不过来,而李牧恰好能够在yy上、淘宝上帮他们造星、帮他们提升影响力、帮他们卖专辑以及周边衍生品,换句话说,李牧现在是整个娱乐圈的超级大佬,所以大家也都纷纷把正版授权给了他的易听网,这个授权虽然没太大的实际价值,但是因为名正言顺,所以品牌价值就高了不少,而且完全杜绝了一切法律风险。 At the Easy Music Network present mass, replaces the Baidu 20% stock although a little pits, but has not calculated that damn, after all at present the online music is hot, if takes a broad view long-line comes to see, even if replaces 10%, was gains in a big way. 以易听网现在的体量,置换百度20%的股份虽然有点坑,但还不算操蛋,毕竟眼下在线音乐正火,不过如果放眼长线来看的话,哪怕置换10%,也是赚大了。 In order to realize the maximum benefit, Li Mu drew a pie to ro Boss. 为了实现利益最大化,李牧给robin画了一个大饼。 He said: „In the future, I will take, in-line to YY123 23, and as the YY123 23 only default search engines, places the most remarkable position, as the matter stands, YY123 23 can bring very huge current capacity to Baidu.” 他说:“未来,我会把,内嵌到yy123,并且作为yy123唯一的默认搜索引擎,放在最显著的位置,这样一来,yy123就能给百度带来非常巨大的流量。” „In addition, the YY123 23 present short news flash sector current capacities are also big, my gate now on is the related link of YY net, the default link when the time comes, I can definitely make, first gives you current capacity over one, then you give back to me current capacity over one again, in this case, increased a giant current capacity entrance for you.” “除此之外,yy123现在的短新闻快讯版块流量也非常大,我门现在上的全都是yy网的相关链接,到时候,我完全可以做的默认链接,先把流量过一手给你,然后你再把流量过一手还给我,这样的话,也是为你们增加了一个巨大的流量入口。” ro Boss in has not understood what is heard, asked Li Mu: „Chief Li, what is you current capacity over one to me, do I cross one to give back to you again?” robin没听明白,问李牧:“李总,什么叫你把流量过一手给我,我再过一手还给你？” Li Mu said with a smile: „Draws an analogy, in the YY123 23 home page news flashes, the news title, the title ‚merges Easy Music Network for the Baidu success”, if normally, the user clicks on this link, directly enters the concrete news page of YY net, but, if we cooperate, after I let the user clicks on this link, the default enters ‚ the Baidu success merges Easy Music Network’ the page, then you feed back big pile of search results to the user, making the user click spontaneously, when the time comes you top with the technological means the link of YY net in first several, the user in the page click search result . Returned to the YY net, but among this, because skipped Baidu, therefore naturally can increase very some first-year university student current capacities to you. ” 李牧笑道:“打个比方,yy123的首页新闻快讯里,有一个新闻标题,标题为‘百度成功并购易听网”,如果正常情况下,用户点击这个链接,就直接进入yy网的具体新闻页面,但是,如果我们合作的话,我就让用户点击这个链接之后,默认进入‘百度成功并购易听网’的页面,然后你们反馈出一大堆搜索结果给用户,让用户自发点击,到时候你把yy网的链接用技术手段置顶在前几名,用户在页面点击搜索结果,就又回到了yy网,但是这中间因为跳转去了一趟百度,所以自然能给你们增加很大一部分流量。” ro Boss in cried, although this is he will play the rotten move in the future, but took suddenly ahead of time by Li Mu, after he listens, felt that opened a new world simply. robin哭了,虽然这是他日后玩烂的招数,但忽然被李牧提前拿出来,他听完之后感觉简直打开了一个新世界。 Li Mu looks at his dumbfounded appearance, said with a laugh said: „This operation is very normal is also very easy to realize, to you do not have the shortcoming advantageously, to us, user experience because of increasing an intermediate link, but has affected, but affects is not big, but also in acceptable range.” 李牧看他目瞪口呆的样子,笑着说道:“这种操作很正常也很容易实现,对你们来说有利无弊,对我们来说,用户体验会因为增加了一个中间环节而有所影响,不过影响并不算大,还在可以接受的范围内。” The search engine current capacity is a water very deep industry, the method that various inside gray area also many innumerableness, Li Mu said cannot be regarded what gray method. 搜索引擎流量本来就是一个水很深的行业,里面各种灰色地带也都多的数不清,李牧说的这种方法根本算不得什么灰色手段。 ro Boss in has started somewhat excited, this age, Baidu is not the current capacity lord, Li Mu is, his YY is the national registered user, the Nikkatsu number of users and moon/month applies flexibly the number highest product, if can attain some current capacities from Li Mu, can have the enormous help to the Baidu overall business report form, whether in the future to go on the market, market value many to depend on presents to the performance of capital side and securities trader. robin已经开始有些心动,这年代,百度不是流量主,李牧才是,他的yy是全国注册用户数、日活用户数、月活用户数最高的产品,如果能够从李牧手里拿到部分流量,对百度的整体业务报表会有极大的帮助,将来能否上市、市值多少都取决于呈现给资本方和券商的业绩。 Originally, mp3 and Tieba (Post It) are the Baidu paths, but by Li Mu quiet robbing, as the matter stands, Baidu fell into the business model solely, unable to form the breakthrough the awkward position. 原本,mp3和贴吧都是百度的路子,但是被李牧悄无声息给抢走了,这样一来,百度就掉进了业务模式单一、无法形成突破的尴尬境地。 Li Mu is very at heart clear, tonight , the Baidu road will also be cut off a big truncation by oneself, that will be by countless people are denounced keyword bidding that in the future will give scolding, fake and shoddy, the theft and fraud and medical service will deceive these dirty things to sprout from this business model, but, tonight's charitable night, if Li Mu will build officially the industry consortium, and will make this industry be able under own influence on accept own Game rule, then Baidu this road will basically break in the future even, the road of keyword bidding at least, these will do evil was cut off inevitably, otherwise it on will become all the people to give scolding. Object, as well as entire net isolation and close object. 李牧心里很清楚,今晚过后,百度的路还会被自己断掉一大截,那就是未来被无数人诟病甚至痛骂的关键词竞价,假冒伪劣、盗窃诈骗、医疗行骗这些龌龊至极的事情都萌生自这个业务模式,但是,今天晚上的慈善夜,如果李牧把行业联盟正式搭建起来,并且让这个行业能够在自己的影响下接受自己的游戏规则,那么未来百度这条路基本上就算是断了,最起码,这些作恶的关键词竞价之路是必然被断掉了,否则它就会成为全民痛骂的对象,以及全网隔离、封闭的对象。 Such words it seems like, the development of Baidu will be truly worrying in the future, previous life anything did on inevitable going down hill, this whole life a lot cannot do, supposed that considered to become domestic internet enterprise to have the difficulty. 这么看来的话,未来百度的发展确实堪忧,上辈子什么都干就不可避免的走下坡路,这辈子很多事情干不了,估摸着想成为国内一线互联网企业都有困难。 If Baidu is willing to merge Easy Music Network, oneself became the Baidu shareholder, then oneself can regard partner in the ecological systems Baidu actually, gives certain support. 如果百度愿意并购易听网,自己成了百度的股东,那么自己倒是可以把百度当成生态体系内的伙伴,给予一定的支持。 Ponders over, ro Boss in said to Li Mu: „Chief Li, this matter, after I go back, certainly discussed with the board of directors well.” 思前想后,robin对李牧说:“李总,这件事情,我回去之后一定跟董事会好好商量一下。” Li Mu nods: „Good, you study, right, if you want, besides merging Easy Music Network, I can also invest your sum of money.” 李牧点点头:“好,你们研究一下吧,对了,如果你们愿意,除了并购易听网之外,我个人也可以投你们一笔钱。” ro Boss in stares, looks at Li Mu said with amazement: „Chief Li, do you want to throw Baidu?” robin一愣,看着李牧惊讶不已的说:“李总,你想投百度？” Li Mu shows a faint smile: „I trust ro Boss in your ability very much, compared with being optimistic about the market of search engine.” 李牧微微一笑:“我对robin你的能力还是很信任的,也比较看好搜索引擎的市场。” Speaking of here, Li Mu wants to select the negative disturbance to ro Boss in intentionally, said intentionally: „The Google present momentum is too fierce, shortly after you establish, the foundation is not steady, the business model is unitary, the product line is also very unitary, if not construct the prevention dam, once Google makes utmost efforts to develop the domestic market, you cannot shoulder.” 说到这儿,李牧故意想给robin来点负面干扰,故意说道:“谷歌现在的势头太猛,你们创立不久,根基不稳,业务模式单一、产品线也很单一,如果不把防洪堤坝建起来,一旦谷歌全力发展国内市场,你们是扛不住的。” ro Boss in sinks at heart suddenly. robin心里忽地一沉。 Li Mu said right, this is not previous life Baidu SF Express with the current time, the overall development fell into the shackles in pattern quickly, hard to found the breakthrough point, in this case, Baidu looked like the baby who just can crawl, neighbor family/home that 18-year-old strong young fellow, if crashed in the family/home to steal the thing, not only oneself resistance, but might also be kicked to death very much, in his heart deep place, crisis continuously. 李牧说的没错,这也不是上辈子百度顺风顺水的时候,整体的发展很快就陷入了模式上的桎梏,难以找到突破点,这种情况下,百度就像是一个刚会爬行的婴儿,邻居家那个18岁的壮小伙子如果冲进家来偷东西,自己不但抵抗不住,还很有可能被人一脚踹死,在他的内心深处,危机一直都在。 However, the strong young fellow in Li Mu this strength neighbor home is more powerful much young adults, if can help Baidu, that Google is not possible to get rid of Baidu, even may lose very much. 不过,李牧这个实力比邻居家的壮小伙子还要强大得多的青壮年,如果能帮助百度,那谷歌是不可能把百度干掉的,甚至很有可能铩羽而归。 Let Li Mu buy stock in Baidu, to become the strategic shareholder, was equal to building up a powerful prevention dam for Baidu, even can fight the impact of tsunami. 让李牧入股百度、成为战略股东,就等于是为百度建起了一道强大的防洪堤坝,甚至可以抵御海啸的冲击。 Many entrepreneurs in the process of development, will introduce the capital shareholder and strategic shareholder, the capital shareholder as the name suggests, they provide the financial support for the enterprise, making the enterprise have the ammunition to continue to fight with all might ; The strategic shareholder, generally speaking, has more vital strategic significance. 很多创业公司在发展的过程中,会引进资本股东和战略股东,资本股东顾名思义,他们为企业提供资金支持,让企业有弹药可以继续拼杀;战略股东,一般来说,都是有更重要的战略意义。 Teacher Lei after establishing Xiaomi became the well-known angel investor, many rookies start an undertaking want to ask him to invest, is not his money is more fragrant than others' money, but is the Teacher Lei very huge ecological resource, if can make him invest, that was equal to getting the admission ticket of ecological resource, therefore, finding the way to make Teacher Lei invest to invest, more for strategy rather than money. 雷教主在创立小米之后成了知名的天使投资人,很多新人创业都想找他投资,不是他的钱就比别人的钱更香,而是雷教主有一个非常庞大的生态资源,如果能让他入股,那就等于是拿到了生态资源的入场券,所以,想办法让雷教主投资入股,更多是为了战略而不是钱。 But the Li Mu's ecological resource, is much bigger than Teacher Lei. 而李牧的生态资源,比雷教主还要大得多。 Li Mu actually also thinks very much can seize Baidu this opportunity, employs two methods to achieve one goal to buy stock in Baidu, can the Baidu bunch in own side, not only there is a very strong strategic significance, is only invests the significance is also big, now throws him several million, several years later possibly on value billions. 李牧其实也很想能够抓住百度这个机会,双管齐下入股百度,就能够把百度捆在自己的身边,不只是有很强的战略意义,光是投资意义也非常大,现在投他几千万,过几年可能就值几十亿了。 If Easy Music Network can take the Baidu 15-20% stocks, oneself invest again personally, occupies the stock in Baidu over 25%, can Baidu, when the adopted son same supports, but also wants embankment Baidu to rebel and flee, if future if Sougou and 360 such search engines get up, oneself meet the upfront investment to occupy the stock, then outputs multi-resources, to keep in balance Baidu to the Baidu competitor, and taking advantage of this guaranteed oneself influence on search engine industry. 如果易听网能够拿下百度15-20%的股份,自己再个人入股一些,在百度占股到25%以上,就可以把百度当干儿子一样扶持,不过同时也要堤防百度叛逃,所以如果未来如果搜狗、360这样的搜索引擎起来,自己一定会提前投资占股,然后输出更多资源给百度的竞争对手、制衡百度,并借此来保证自己对搜索引擎行业的影响力。 This move damages very much, but is also very effective, why seemed the ancient emperor to tolerate the officials to interfere with politics, to a great extent also to contain the strength of civil and military hundred officer, the landscape that the emperor pursued is stable, therefore in royal government the strength and strength of article of dojo officials, if can keep in balance mutually, can guarantee that either one wanted to revolt, other side will not agree, for surely own lives and properties resisted at risk of life, as the matter stands, the throne of emperor by person counter-, as for this effect of internal friction on the landscape state, stable front will be been unimportant in the throne. 这一招很损,但也很有效,就好像古代的皇帝为什么要纵容宦官干政,很大程度上也是为了遏制文武百官的实力,皇帝追求的江山稳固,所以朝廷内宦官的实力和文武馆的实力如果能够相互制衡,就可以确保任何一方想要造反,另外的一方都不会同意,必定为了自己的身家性命拼死抵抗,这样一来,皇帝的皇位就不会被身边的人反了去,至于这种内耗对江山社稷的影响,在皇位稳固面前都不重要。 Li Mu looked like an ancient emperor, he hopes that turned into own official Baidu, if his little darling were obedient, all also said that if a little protruding bones in the occipital region, oneself trained one batch slightly with the officials who he was unable to co-exist, kept in balance him, making him live to might as well die. 李牧就像是一个古代的帝王,他希望把百度变成自己的臣子,如果他乖乖听话,一切还都好说,如果稍微有一点反骨,自己就培养出一批与他势不两立的宦官,对他进行制衡,让他生不如死。
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